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OVERVIEW

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EVENTS SCHEDULE

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MARKETING RECAP

35

SPONSORS RECAP

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PRESS RECAP

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OVERVIEW

The Texas Hill Country Wine & Food Festival kicked off its 24th year on April 1619, 2009, throughout Austin and the Hill Country. Celebrating the multicultural, culinary and viticultural achievements of Texas, the festival featured wine tastings, exquisite dinners and culminated in a grand festival tasting. Thousands of people took part in this year’s festival to get a taste of Texas’ very best wine and food offerings. Generous, outstanding sponsors and vendors rooted in Texas’ rich culinary traditions greatly contributed to its enormous success. Phenomenally received by the press, the festival proved that after 24 years, it continues its stance as the state’s premier culinary event.

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“For anyone in the south who wants good food, great wine, and an amazing time, the Texas Hill Country Wine & Food Festival is a MUST! The Austin festival is April 16-19 this year, and the schedule of events sounds like the best one yet. I’ve been going since I turned 21, and I learn something new and exciting every time.”

-Atxlisa, posted on WinemakingTalk.com

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QUICK FACTS

• A strong PR campaign garnered over $100,000 in media value • The Festival was able to secure over $100,000 in exposure in Newspaper and Magazine tactics. • Radio promotion exposure valued at over $23,000 • Ticket Giveaways, blogs and social marketing allowed the festival to reach incremental audiences and brought in the important “hipster” and “tastemaker” demographics • “Look and Feel” of 2009 Festival developed in conjunction with nationally-renowned Artist and designer Christian Helms • Festival artwork decorated stores from Georgetown, TX all the way to Wimberly, TX and West deep into the Hill Country

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By the Numbers

• Over 5000 in overall festival attendance • 250 in attendance at Hill Country Luncheons • Culinary Masters Dinner attendance up to 120 • Over 1100 people enjoyed Stars Across Texas at the Long Center • 120 showed up to taste the Big Dog Reds • Over 3500 festival goers enjoyed a gorgeous day at Sunday Fair

KEY PARTNERS

PRESENTING SPONSOR WHOLE FOODS MARKET

Strategic partnership with all Twin Liquors locations to display posters, flyers and sell tickets on premise.

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FESTIVAL EVENTS BY DAY

THU

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Savor The Hill Country Luncheons Location: Texas Hill Country (Various Wineries) There’s no place like the Texas Hill Country in the Spring – and at each of the three host wineries, including Becker Vineyards, Fall Creek Vineyards and Stone House Vineyard, wildflowers ran riot and created the perfect backdrop for the vines. Each winery’s unique and special setting created a stunning atmosphere, which guests enjoyed at this leisurely multi-course luncheon. Well-known Texas chefs created delicious dishes paired to Texas wines. Both host and guest winemakers talked about their wines and the challenges of being a winemaker in Texas. Attendance: 150 Texas Culinary Masters Location: The Four Seasons Hotel Noted Chef Elmar Prambs (TRIO) hosted this gourmet multi-course dinner with each course expertly paired with wines from the renowned Moet Hennessy portfolio. Chefs John Tesar (formerly of The Mansion on Turtle Creek, Dallas), Tyson Cole (uchi, Austin) and Paul Petersen (The Gage Hotel, Marathon) joined Chef Elmar and TRIO’s dessert alchemist Naomi Gallego in creating dishes that both delighted the palate and pushed the envelope. A champagne reception preceded the seated dinner. Attendance: 120

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FRI

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Reserve Tasting Location: Sullivan’s Steakhouse The Georges de la Tour Reserve wines made for Beaulieu Vineyard by Russian émigré Andrew Tchelistcheff are legendary, and the six-square mile appellation is definitively the sweet spot for Cabernet Sauvignon grapes. This tasting offered the chance to compare the reserve Cabernets from three of Rutherford’s prestigious wineries, including Beaulieu Vineyard, Provenance Vineyards and Sterling Vineyards. Attendance: 44 Where Terroir Meets Tradition Location: AT&T Conference Center and Hotel Texas has a wealth of cultural and culinary influences: the indigenous Mexican population, the predominantly German pioneers of the mid 1800’s, the Creole and Cajun influences of Southeast Texas, the cowboy cooks and the more recent influx of Asian and African migrants. All have made their mark in this great state. This seminar gave guests the chance to connect the dots by pairing these distinct cuisines with the wines of Texas, with offerings from Becker Vineyards, Fall Creek Vineyards, Llano Estacado, Messina Hof Vineyards, McPherson Cellars, Pheasant Ridge, Texas Hills Vineyard and Alamosa Cellars. Attendance: 38 Red, White and New Location: The Victorian Room, Driskill Hotel This tasting of ‘anything but Cabernet’ from a select number of the Festival guest wineries offered the chance to visit one-on-one with the winemakers and taste their latest offerings. Guests sampled wines from Calina, Cambria Vineyards, Carmel Road, Ferrari Carano, Grgich Hills, Long Boat, Louis Martini, Medusa/Spellbound, Treana, William Hill Estate and more. Attendance: 110

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FRI

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Stars Across Texas Location: The Long Center for the Performing Arts Guests enjoyed an evening under the stars while they savored the signature dishes of some of Texas’ best-known restaurants and tasted the showcase wines of festival guest and Texas wineries. This Grand Tasting stands alone as the premier wine and food event in Austin and, with its move to the terrace of the Long Center, delivered with enchantment and delight. The VIP lounge served as a luxurious refuge with wines and cocktails from Moet Hennessy and food provided exclusively for VIP patrons. Attendance: 1100 Wineries: Becker Vineyards Calina Cambria Carmel Road Fall Creek Vineyards Franciscan Vineyards Grgich Hills Llano Estacado Long Boat Louis Martini Medusa/Spellbound Messina Hof Vineyards Conn Creek Treana William Hill Estate Alexander Valley Vineyards BV Cape Classics Casa Lapostolle Clayhouse Domaine Chandon Edna Valley Vineyards Four Vines McPherson Cellars Newton Vineyards Provenance Robert Hall Winery Rosenblum Cellars Sterling Vineyards Tablas Creek Winery Terrazas de los Andes Texas Hills Vineyard Veuve Clicquot Viu Manent Wente Vineyards Alamose Cellars Stone House Vineyard

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Restaurants: 1886 Bakery & Café Arcodoro Restaurant (Dallas/Houston) August E’s (Fredericksburg) Carmelo’s Ristorante Carillon Restaurant University of Texas Hotel Christina’s Specialty Cakes Citrus at the Hotel Valencia Cocoa Puro Kakawa Cocoa Bean Cullen’s Upscale American Grille (Houston) Dallas Fish Market (Dallas) The Driskill Grill Eddie V’s Edgewater Grill Finn & Porter The Grill at Leon Springs (Leon Springs) Horseshoe Bay Resort Hudson’s on the Bend Imperia Jasper’s Katz Coffee (Houston) Las Canarias (San Antonio) Maria Maria Max’s Wine Dive (Houston) Moonshine Patio Bar & Grill Navajo Grill (Fredericksburg) NorTH Modern Italian Ranch 616 Roscar Chocolates (Bastrop) Sienna Ristorante Toscano St. Anthony (San Antonio) Teo’s Espresso Gelato & Bella Vita Texas Culinary Academy The Cookie Lounge The Gage Hotel (Marathon) The Lodge Restaurnat (San Antonio) The Range at the Barton House (Salado) TRIO uchi Venta


SAT

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Big Dog Reds Location: III Forks Steakhouse A popular walk-round tasting with food provided by III Forks’ Jaime Guttierrez, Big Dog Reds showcased those monster Cabernets (and the like) that populate most steakhouse wine lists. Guests mingled with the winemakers and owners who crafted the wines from Becker Vineyards, Fall Creek Vineyards, Franciscan Vineyards, Ferrari Carano, Medusa/Spellbound, Grgich Hills, William Hill Estate, Louis Martini, L’Aventure, Conn Creek, Alexander Valley Vineyards, Beaulieu Vineyard, Cape Classics, Casa Lapostolle, J Lohr, Newton Vineyards, Provenance, Sterling Vineyards, Terrazas de los Andes and Wente Vineyards. Attendance: 150 Que Paso? Location: Perry’s Steakhouse Paso Robles has a reputation as the last outpost for maverick winemakers – maybe its historical ties to outlaw Jesse James set the tone back in the 1800s – but in reality it is the home to 170 bonded wineries, a large number of them highly regarded. Ross Outen, Austin’s own contestant in the upcoming PBS series “The Winemakers” moderated a lively panel of Paso winemakers, including Treana, L’Aventure, Clayhouse, Robert Hall Winery, Tablas Creek and J Lohr, as they talked guests through their wines in this seated tasting. Attendance: 42 Mini Swirlwind Location: Malaga Tapas and Bar Diageo, the renowned wines and spirits house, brought its trademark ‘Mini Swirlwind’ tasting to Austin. Guests sipped, swirled and savored the wines of some of California’s top wineries, visited with the winemakers and enjoyed a plate of tapas at this walk-round tasting hosted by Chef Alejandro Duran at Malaga. Participating wineries included Beaulieu Vineyard, Acacia, Archetype, Canoe Ridge, Chalone Vineyards, Edna Valley Vineyards, Newhaven, Provenance, Rosenblum Cellars, Sagelands and Sterling Vineyards. Attendance: 90

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SUN

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Sunday Fair Location: The Vineyards at The Salt Lick This year, Sunday Fair made its triumphant return to Driftwood. The soon-to-be-home of the Saltlick Vineyards’ winery provided the venue for this annual celebration of Texas artisanal food producers, Texas restaurants and chefs, Texas and guest wineries and craft brewers. Guests strolled through vendor tents, enjoyed cooking demos from noted Texas chefs and listened to live music all afternoon in the idyllic surroundings of the Texas Hill Country. Attendance: 150 Wineries: Becker Vineyards Calina Cambria Carmel Road Fall Creek Vineyards Franciscan Vineyards Grgich Hills Llano Estacado Long Boat Louis Martini Medusa/Spellbound Messina Hof Vineyards Conn Creek Treana William Hill Estate Alexander Valley Vineyards BV Cape Classics Casa Lapostolle

Clayhouse Domaine Chandon Edna Valley Vineyards Four Vines McPherson Cellars Newton Vineyards Provenance Robert Hall Winery Rosenblum Cellars Sterling Vineyards Tablas Creek Winery Terrazas de los Andes Texas Hills Vineyard Veuve Clicquot Viu Manent Wente Vineyards Alamosa Cellars Stone House Vineyard and more . .

COOKING DEMOS 12:15 – 1:00 Efisio Farris (Arcodoro, Houston/Dallas) 1:30 – 2:30 Paul Peterson (Café Cenzio, The Gage Hotel/Marathon) Q&A with Texas BBQ author Wyatt McSpadden moderated by Pat Sharpe of Texas Monthly 3:00 – 3:45 Allison Heaton (Whole Foods Market Culinary Center/Austin) 4:15 – 5:00 Scott Roberts (The Salt Lick/Driftwood) and Damian Mandola (Mandola’s Italian Market, Trattoria Lisina/Austin, Driftwood) MOMOS MUSIC STAGE 12:15 – 1:00 Adam Ahrens 1:30 - 2:20 Drew Smith’s Lonely Choir 2:50 – 3:40 Patrice Pike 4:10 – 5:00 Dan Dyer

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MARKETING RECAP Texas Hill Country Wine & Food Festival Promotional Poster Bleed 11.25” x 17.25” | Trim Size 11” x 17”

TH T E X A S H I L L C OU N T RY ANNUAL

WINE & FOOD FESTIVAL PRESENTED BY

2009 CREATIVE Full Color Process, 50011x17 Posters created, along with 10,000 Flyers

APRIL 16 19, 2009

TEXASWINEANDFOOD.ORG

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PRINT SUMMARY

Advertising Creative was placed in Full Color at all times to break through clutter.

THCWFF Print Advertising Summary Market Austin Austin National Austin Houston Austin

March 23 to April 19, 2009

Magazine Austin Monthly Austin Monthly Texas Monthly Edible Austin My Table L Style G Style

Issue Dates March (Full Page) April (2 Page Spred) April (FP Fest + FP WF Ad ) Spring Issue Spring Issue May Magazine Total

Market

Newspaper

Austin

Austin American Statesman XL

weeks of 3/23, 4/6, 4/13

$6,568

Austin

Austin Chronicle

weeks of 3/30, 4/6

$1,514

Newspaper Total

$8,082 TOTAL VALUE

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Value $3,800 $6,095 $79,000 $1,600 $700 $1,000 $92,195

$100,277


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Texas Hill Country Wine and Food Festival Texas Monthly | April 2009 Two Page Spread 16.75” x 10.75” | Trim 16.25“ x 10.5” | Safety 15.75“ x 10”

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Texas Hill Country Wine & Food Festival My Table | April/May 2009 1/2 Page Horizontal | 7 1/2” x 4 1/2”

TH T E X A S H I L L C OU N T RY ANNUAL

WINE & FOOD FESTIVAL

APRIL 16 19, 2009

TEXASWINEANDFOOD.ORG

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festival website

Key Logo placement on every page of www.TexasWineandFood.org

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FACEBOOK SOCIAL MEDIA PAGE

The Texas Hill Country Wine and Food Festival Facebook Page was created to begin he long-lead task of bringing together fans of the Festival in an online arena for years to come. In addition, a “Share on Facebook” link was integrated into the main THCWF Webpage so users can share the experience.

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EMAIL PROMOTION

Email blasts sent out to TxHCWFF Private list of over 5000 participants, fans, and VIPs with header including sponsor logos. Blast Dates: 2/25, 3/31 Value: $1000

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DELL CORPORATE EMAIL BLAST

IBM CORPORATE EMAIL BLAST

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radio promotion

Total Exposure valued at $23,315 COMMERCIAL RADIO: March 30th, 2009 – April 19th, 2009 Promotion included 15 live mentions = $2,250 value 12 pr. of tickets (24) were given away in a “Deep Down Thursday” promotion: 24 live liners = $3,600 value KGSR mentioned the event adjacent to performing artist air-play – “Presented by Whole Foods” 20 live mentions = $3,000 value Festival included on KGSR Road Show Concert Calendar 2/23 – 4/19 Value = $1,000 Total promotional value = $9,850 in exposure NON-COMMERCIAL RADIO March 30th, 2009 – April 19th, 2009 3 week Underwriting Schedule on KUT plus 3 week non-profit bonus schedule. Value = $3465 Online promotion on Radio website, 50K Impressions for 1 month. Value = $1000 TXHCWFF presented by Whole Foods Market mentioned as featured event on-air for 2 weeks, 30 live announcements. Value = $3,000 TXHCWFF presented by Whole Foods Market included in KUT March newsletter. Value = $750 Ticket Giveaways on-air as “premiums” in pledge drives, 1 hour of constant talk-up. Value = $3750 Radio website promoted TXHCWFF presented by Whole Foods Market as featured event for 1 month. Value = $1500 Total promotional value = $13,465 in exposure

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BANNER ADS SUMMARY

Email blasts sent out to TxHCWFF Private list of over 5000 participants, fans, and VIPs with header including sponsor logos. Blast Dates: 2/25, 3/31 Value: $1000 BANNER AD SUMMARY Market

Online

Value

Date

National

Austin360.com - Homepage Post-It

$1,120

3/31, 4/8

300x250

National

Austin360.com - Homepage

$375

3/30-4/19

180x60

National

Austin360.com - Food&Drink Page

$1,000

3/30-4/19

728x90, 300x250

National

Austin360.com - Events Page

$525

3/30-4/19

728x90

National

AustinWoman.com

$50

3/30-4/19

Listing

National

AustinMonthly.com

$200

3/30-4/19

Link

Online Total

Size

$3,270

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SPONSORSHIP Sponsorships were a major challenge for the 2009 Texas Hill Country Wine and Food Festival. Giant Noise inherited relationships with two presenting sponsors Central Market and Lexus that both elected not to participate in 2009. With this net loss of $82,000 the Giant Noise and Wine and Food team was able to generate over $107,000 in cash and over $171,500 in trade from media partners, venues and other vendors. $279,000 in cash and in-kind sponsorships all total. Returning sponsors included: Texas Monthly

Twin Liquors Glazer’s Republic Texas Beer Council The Four Seasons Marquee Tents NEW PARTNERS included: Presenting sponsor Whole Foods

Community Coffee The Cayman Islands Trumer Pils The Four Seasons The Salt Lick The Austinist Austin Monthly The highlight of Giant Noise’s sponsorship services is the presenting sponsorship to Whole Foods Market. Giant Noise provided an extra $18,000 in the grocery category and has set the stage for a long term relationship between the grocer and the property.

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GIANT Noise THCW+F Sponsor Status

Sponsor Whole Foods Glazer's Distributing Republic Distributing Moet Hennessy Gallo Twin Liquors Community Coffee Trumer Pilsner Beef Council Paso Robles Pernot Ricard American Bank of Commerce Cayman Islands Texas Monthly The Four Seasons The Long Center Marquee Tents Austin Monthly The Salt Lick The Austinist

Status Presenting Sponsor Gold Sponsor Gold Sponsor Culinary Masters, Stars VIP Gold Sponsor Siliver Sponsor Stars/Sunday Fair Stars Stars Sunday Fair Host Sunday Fair Host Media Sponsor Host Hotel Stars Venue OfďŹ cial Tents and Rentals Media Sponsor Sunday Fair Venue Media Sponsor

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

Cash 50,000 10,000 10,000 9,000 5,000 5,000 5,000 3,500 2,500 2,500 2,000 1,500 1,500 107,500

Trade $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

3,000 2,000 79,000 20,000 20,000 20,000 15,000 10,000 2,500 171,500

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

Total 50,000 10,000 10,000 12,000 7,000 5,000 5,000 3,500 2,500 2,500 2,000 1,500 1,500 79,000 20,000 20,000 20,000 15,000 10,000 2,500 279,000

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PRESS MAY1 Vintage Texas, “Sierra Sip and Stroll: Pinot Grigios and All Their ‘Trick Wines’,” Russ Kane APRIL

24 Austin Chronicle, “Art City Austin: Feel the Love,” Robert Faires

APRIL

23 KEYETV.com, “Thursday Night: Barrels Across Texas Live Auction,” Ken Wilson

APRIL

22 Dallas Morning News, “Texas Hill Country Wine and Food Festival Features Dallas Chefs,” Cathy Barber

APRIL

20 Austin 360 – Out and About, “Texas Hill Country Wine and Food Festival at Driftwood,” Michael Barnes

Austin 360 – Relish Austin, “Wine and Food Fest: Steak Tartare Across Texas,” Addie Broyles Austin 360 – Relish Austin, “Wine and Food Fest: Que Paso in Paso Robles? Austin,” Addie Broyles Mosaic, “The Best of the Best: Stars Across Texas Food and Wine” News 8 Austin, “Hill Country Food and Wine Festival dines with style,” News 8 Austin staff RadioLuna, “Food: 24 and Counting: Tastes of the Texas Hill Country Wine and Food Festival – the Austin Chronicle” Round Rock Leader, “Wine, food and fun: Event features plenty to please the palate,” Christine Whalen Steve Hopson, event photos Vintage Texas, “Sunday Fair at Salt Lick,” Russ Kane

APRIL

19 Austin 360 – Forklore, “Wine and Food Fest: From vine to vino,” Mike Sutter

Austin 360 – Forklore, “Wine and Food Fest: Sunday Fair photos,” Mike Sutter Austin 360 – Liquid Austin, “Wine and Food Fest: Sunday Fair,” Patrick Beach

APRIL

18 Austin 360 – Forklore, “Wine and Food Fest: Stars Over Texas Grand Tasting,” Patrick Beach

Austin 360 – Liquid Austin, “Wine and Food Fest: Red, White & New,” Patrick Beach Austin 360 – Out and About, “Moony for Stars Across Texas at the Long Center 1,” Michael Barnes Austin 360 – Out and About, “Moony for Stars Across Texas at the Long Center 2,” Michael Barnes Austinist, “Snapshots: Stars Across Texas at the Long Center,” Steve Hopson, Scott Miller Vintage Texas, “Between the Clouds; Tasting the Texas Stars,” Russ Kane Vintage Texas, “Let’s Taste the Terroir, Search For Parking and Savor the Coffee,” Russ Kane

APRIL

17 Austin 360, “Texas Culinary Masters recap,” Patrick Beach

Austin 360 – Relish Austin, “Wine and Food Fest: Where Terroir Meets Tradition lunch,” Addie Broyles Austin Chronicle, “24 and Counting: Tastes of the Texas Hill Country Wine and Food Festival,” Virginia Wood Decider Austin, “Indulgence Uncorked: Texas Hill Country Wine and Food Festival,” Carly Kocurek News 8 Austin, “Hill Country Wine and Food Festival” Texas Monthly, “Texas Chefs Master the Texas Hill Country Wine and Food Festival,” Jessica Dupuy Vintage Texas, “Savoring the Texas Hill Country: Luncheon at Becker Vineyards,” Russ Kane

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APRIL

16 Austin 360, “Recommended Food: Texas Hill Country Wine and Food Festival,” Mike Sutter

Austin 360 – Forklore, “Wine and Food Fest: Mike Martini,” Mike Sutter Austin 360 – Out and About, “Out and About Social Schedule,” Michael Barnes Austin Farm to Table, “Food and Wine and Earth Day, Oh My!” Austinist, “Preview: Sunday Fair at Vineyards at the Salt Lick,” Tom Thornton Daily Candy Dallas, “GO: Texas Hill Country Wine and Food Festival” KXAN, “Wineries hope to profit amid recession,” Josh Hinkle KXAN, “Wineries hope to profit amid recession,” Josh Hinkle KXAN, “More than 100 wineries make event grand,” Kate Weidaw Vintage Texas, “Austin’s Calling: It’s Texas Hill Country Wine and Food Festival Time Again,” Russ Kane

APRIL

15 Austin 360, “Culinary Stars from Across the Lone Star State,” Addie Broyles

Austinist, “Preview: Big Dog Red at III Forks,” Darcie D Coffee and Queso, “Texas Wine and Food Festival and Austin’s Cake Ball Confectioner” ENVY magazine, “The 24th Annual Texas Hill Country Wine and Food Festival,” Madeline FOX 7, “Good Day Live Music: Jay Smith”

APRIL

14 Austin 360, “Wine and Food Fest: Culinary Masters menu,” Mike Sutter

Austinist, “David Bull of Bolla,” Jeff Beckham Dishola, “Food alert for all Austin Dishola writers, aka you!” Laura Kelso In Search of Desserts, “Events for the 24th Annual Texas Hill Country Wine and Food Festival,” Maggie’s Austin, “Culinary Masters Dinner”

APRIL

13 Austin Eavesdropper, “Ticket Giveaway! Texas Hill Country Wine and Food Festival” Launch 787, “Texas Hill Country Wine and Food Festival,” Matt Swinney

APRIL APRIL

10 Austin 360 – Liquid Austin, “Beer Wars screening April 16,” Patrick Beach 9 Austinist, “Preview: Que Paso? At Perry’s Steakhouse,”

Austinist, “Interview: Domenica Totty, Associate Winemaker, Beaulieu Vineyard,” Beth Lebwohl DFW.com, “Get hungry for two big food fests,” June Naylor North Loop Neighborhoods, “Interview: Domenica Totty, Associate Winemaker, Beaulieu Vineyard”

APRIL

8 Austin 360, “Easter Brunch options and Texas Hill Country Wine and Food Festival,” Mike Sutter Austinist, “Preview: Stars Across Texas at the Long Center,” OfficialWinery.com, event listing Texas RV Travel Blog, “Texas Hill Country Wine and Food Festival”

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APRIL

7 Dining Out with Rob Balon, “Texas Hill Country Wine and Food Festival on for April 16-19”

APRIL

6 FOX 7, “Monday Meal: Nizza Salad”

APRIL

3 Northloop Neighborhoods, “Preview: Where Terroir Meets Tradition at AT&T Conference Center”

MARCH FEB

7 Round Rock Leader, “Upcoming Wine and Food Fest to feature Barrels Across Texas”

27 KXAN, “Art Night Austin starts Saturday,” Blair Shiff

N/A DATES Austin 360, “Texas Culinary Masters Dinner,” event listing

Austin.com, “Texas Hill Country Food and Wine Festival, April 16-19” MeetIn Texas Country Reporter, event listing

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Texas Hill Country Wine and Food Festival January 2009 Media Placements Media Outlet Maggies Austin New York Post

Impressions Media Value Media Type Date 10,000 $300.00 Online 4,024,329 $2,500.00 Online

1/22/2009 1/22/2009

Texas Hill Country Wine and Food Festival February 2009 Media Placements Media Outlet Impressions Media Value Media Type Date Austin American-Statesman 152,691 $595.00 Print 2/4/2009 KLBJ 93.7 with Dudley and Bob 35,000 $1,500.00 Broadcast 2/9/2009 Austin Gastronome 10,000 $300.00 Online 2/20/2009 Vintage Texas 10,000 $300.00 Online 2/23/2009 San Antonio Express News-Wine Matters Blog 192,930 $550.00 Online 2/23/2009 Austin American-Statesman 152,691 $595.00 Print 2/25/2009 Austin 360 268,754 $850.00 Online 2/25/2009 Tribeza Newsletter 20,000 $1,000.00 Online 2/25/2009 KXAN-TV (NBC) 300,000 $1,800.00 Broadcast 2/27/2009 KXAN.com 61,378 $500.00 Online 2/27/2009 Austin 360 268,754 $850.00 Online 2/28/2009 Sally's Place 10,000 $300.00 Online 2/28/2009 Texas Highways 10,000 $300.00 Online February 2009 Celebrate Austin 10,000 $300.00 Online February 2009 Do 512 20,000 $250.00 Online February 2009 Frommer's Travel 300,080 $1,200.00 Online February 2009 Gayot 10,000 $300.00 Online February 2009 Savvy Explorer 10,000 $300.00 Online February 2009 World Events Guide 10,000 $300.00 Online February 2009 Go Texan Wine 10,000 $300.00 Online February 2009 Travel Tex 10,000 $300.00 Online February 2009 Austin Texas.org 20,000 $250.00 Online February 2009 Lake Travis.com 20,000 $250.00 Online February 2009 Event Production Services TX.com 20,000 $250.00 Online February 2009

Texas Hill Country Wine and Food Festival March 2009 Media Placements Media Outlet On the Town Magazine Women & Wine Eat My Words-Texas Monthly AOL Travel Edible Austin Chef's Blade 10 Best: Trusted Advice for Travelers Virtual Gourmet Local Wine Events

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Impressions Media Value Media Type Date 20,000 $250.00 Online March/April 2009 20,000 $250.00 Online 3/3/2009 54,455 $1,620.00 Online 3/6/2009 5,894,677 $2,100.00 Online March 2009 20,000 $2,600.00 Online March 2009 10,000 $300.00 Online 3/1/2009 20,000 $250.00 Online March 2009 10,000 $300.00 Online 3/21/2009 20,000 $250.00 Online March 2009


Whats On When Professional Travel Guide Texas Wine and Grape Growers Association Word Travels Carmel Road Austin Hotels Direct My Table Magazine Austinist Northloop Neighborhoods Topix-Houston Vino Cellar Texana-Texas Cooking Llano Wine This is Life in Austin Blog Food Reference

20,000 10,000 20,000 10,000 10,000 10,000 20,000 545,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

$250.00 $300.00 $250.00 $300.00 $300.00 $300.00 $250.00 $800.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00

Online Online Online Online Online Online Online Online Online Online Online Online Online Online Online

3/25/2009 3/17/2009 March 2009 3/26/2009 3/26/2009 3/26/2009 3/26/2009 3/27/2009 3/27/2009 3/27/2009 3/27/2009 3/30/2009 3/30/2009 3/30/2009 3/31/2009

Texas Hill Country Wine and Food Festival April 2009 Media Placements Media Outlet KUT General Announcements Austin Tidbits Austinist Wine Lovers 411 Austin Examiner Austinist Dallas Examiner Vintage Texas Northloop Neighborhoods Austin American-Statesman Austinist Austinist FOX-Good Day Austin Round Rock Leader Cork Savvy Austinist Austin American-Statesman Dallas Morning News Dining Out With Rob Balon Texas RV Travel Official Winery Meetin.org Austinist Northloop Neighborhoods Austin.com

Impressions Media Value Media Type Date 35,000 $1,500.00 Online 10,000 $300.00 Online 545,000 $800.00 Online 10,000 $300.00 Online 20,000 $250.00 Online 545,000 $800.00 Online 20,000 $350.00 Online 10,000 $300.00 Online 10,000 $300.00 Online 268,754 $850.00 Online 545,000 $800.00 Online 545,000 $800.00 Online 300,000 $1,800.00 Broadcast 7,500 $15.80 Print 10,000 $300.00 Online 545,000 $800.00 Online 152,691 $595.00 Print 1,488,428 $1,100.00 Online 50,000 $300.00 Online 10,000 $300.00 Online 10,000 $300.00 Online 10,000 $300.00 Online 545,000 $800.00 Online 10,000 $300.00 Online 300,000 $500.00 Online

4/1/2009 4/2/2009 4/2/2009 4/2/2009 4/2/2009 4/3/2009 4/3/2009 4/3/2009 4/3/2009 4/4/2009 4/6/2009 4/6/2009 4/6/2009 4/7/2009 4/7/2009 4/7/2009 4/8/2009 4/8/2009 4/8/2009 4/8/2009 4/8/2009 4/8/2009 4/8/2009 4/8/2009 4/9/2009

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Texas Monthly Suzy Said...Austin/Lake Travis, TX Edition East Austin Online Austin Chronicle Austin Chronicle DFW.com Austinist Northloop Neighborhoods Austin American-Statesman Launch 787 The Long Center Presents That Austin Girl Blog Dishola-newsblast Maggie's Austin Blog Austin Chronicle Eblast-Chrontourage Austinist Austin American-Statesman Austin American-Statesman Envy Magazine GOOD DAY AUSTIN/FOX Coffee and Queso Blog Austin American-Statesman In Search of Desert Blog Austin American-Statesman XL Austin American-Stateman Austin American-Statesman Daily Candy (Dallas) KXAN-TV/NBC KXAN-TV/NBC Do 512 Email Blast Austin Farm to Table 101 X Vintage Texas Austinist Austin Is Delicious Blog Austin.com email newsletter Balance Austin Community Impact Austin Decider.com Go Hispano Austin Chronicle Texas Country Reporter

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54,455 10,000 10,000 200,000 225,000 500,000 545,000 10,000 268,754 20,000 20,000 10,000 20,000 10,000 225,000 545,000 268,754 268,754 50,000 300,000 10,000 268,754 10,000 152,691 152,691 268,754 200,000 300,000 300,000 20,000 10,000 35,000 10,000 545,000 10,000 20,000 10,000 15,000 10,000 10,000 200,000 10,000

$1,620.00 Online $300.00 Online $300.00 Online $380.00 Print $550.00 Online $1,100.00 Online $800.00 Online $300.00 Online $850.00 Online $1,000.00 Online $250.00 Online $300.00 Online $1,000.00 Online $300.00 Online $1,000.00 Online $800.00 Online $850.00 Online $850.00 Online $2,813.00 Online $1,800.00 Broadcast $300.00 Online $850.00 Online $300.00 Online $595.00 Print $595.00 Print $500.00 Online $1,000.00 Online $1,800.00 Broadcast $1,800.00 Broadcast $1,000.00 Online $300.00 Online $1,500.00 Broadcast $300.00 Online $800.00 Online $300.00 Online $1,000.00 Online $300.00 Online $300.00 Online $300.00 Online $300.00 Online $380.00 Print $300.00 Online

April 2009 April 2009 April 2009 4/9/2009 4/9/2009 4/9/2009 4/9/2009 4/9/2009 4/10/2009 4/10/2009 4/13/2009 4/13/2009 4/14/2009 4/14/2009 4/14/2009 4/14/2009 4/14/2009 4/15/2009 4/15/2009 4/15/2009 4/15/2009 4/15/2009 4/15/2009 4/16/2009 4/16/2009 4/16/2009 4/16/2009 4/16/2009 4/16/2009 4/16/2009 4/16/2009 4/16/2009 4/16/2009 4/16/2009 4/16/2009 4/16/2009 4/16/2009 4/16/2009 4/17/2009 4/17/2009 4/17/2009 4/17/2009


Texas Monthly Austin American-Statesman Austin American-Statesman

54,455 268,754 268,754

$1,620.00 Online $850.00 Online $850.00 Online

4/17/2009 4/17/2009 4/17/2009

Austin American-Statesman Austin American-Statesman Vintage Texas News 8 Austin Austin American-Statesman Austin American-Statesman Austin American-Statesman Twitter-Addie Broyles Twitter-Michael Barnes Austin American-Statesman Austin American-Statesman News 8 Austin Austinist Vintage Texas Austin American-Statesman Austin American-Statesman Austin American-Statesman Mosaic Wine Group Radiolaluna Steve Hopson Photos Austin American-Statesman Austin American-Statesman Vintage Texas Austin American-Statesman TOTALS

268,754 268,754 10,000 300,000 268,754 268,754 268,754 20,000 20,000 268,754 268,754 300,000 545,000 10,000 268,754 268,754 152,691 10,000 10,000 10,000 268,754 268,754 10,000 268,754 30,096,421

$850.00 Online $850.00 Online $300.00 Online $500.00 Online $850.00 Online $850.00 Online $850.00 Online $1,000.00 Online $1,000.00 Online $850.00 Online $850.00 Online $500.00 Online $800.00 Online $300.00 Online $850.00 Online $850.00 Online $595.00 Print $300.00 Online $300.00 Online $300.00 Online $850.00 Online $850.00 Online $300.00 Online $850.00 Online $95,468.80

4/17/2009 4/17/2009 4/17/2009 4/17/2009 4/18/2009 4/18/2009 4/18/2009 4/18/2009 4/18/2009 4/18/2009 4/18/2009 4/18/2009 4/18/2009 4/18/2009 4/19/2009 4/19/2009 4/20/2009 4/20/2009 4/20/2009 4/20/2009 4/20/2009 4/20/2009 4/20/2009 4/21/2009

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2009 Texas Hill Country Wine and Food Fest Wrap Report  

This document serves to summarize the PR, Marketing and Event Management activities carried out by GIANT NOISE for the 2009 Texas Hill Count...

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