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ISSUE SEVEN MAY 2011 HUBEN HUBENOV EDITOR IN CHIEF / FASHION DIRECTOR hubenov@giamagazine.com SLAV EDITOR IN CHIEF / CREATIVE DIRECTOR slav@giamagazine.com DEPUTY EDITORS VASIL SHTEREV shterev@giamagazine.com contributors aleko osenski anna ward armando roch calvin nymon daria slusarczyk daveyiphoto giulia marsili grant butterworth hannah richtman heather heiman joelle litt john commare karl payton katerina simonova kayla ratushniak krassimir dimitrov lizzie arneson luis gonzalo martinez lunes adams maria stankovich mark aneri vivancos michael kay young milen ivanov sebastian troncoso summer kais svetoslav petrov taja sparks tihomir rachev tsvetomir goranov vasil germanov whalen bryce yana gerova

WEBSITE DESIGNED BY GEORGE YANAKIEV

WWW.GIAMAGAZINE.COM

What happened to fashion? When did it happen so that it was stripped of it’s enigmatism and became a boring and predictable business? Isn’t it a bit monotonous to see the same clothes and people in the thousands of magazines, to look at the same clothes and people in the millions of blogs, and to read of the same events with the same clothes and people in both places? Isn’t it true, that fashion’s commercialization is repulsive rather than attractive? Isn’t it all fake? That’s why in our fake issue, instead of writing yet another article on replica bags, or taking an ironic and made-up interview with a nonexistent designer, or openly mock one of the numerous court battles being fought at this moment in fashion, we decided to create an issue without a single article, an issue that will not provoke you to come back and have a second look at, an issue that you will forget the moment you close our website. Just like you’ll forget everything that is happening in fashion at the moment.


gia magazine is a monthly, free publication published by h and s media ltd. all rights reserved. copyright gia magazine © 2011, the authors and the photographers. reproduction of any part of this magazine is strictly prohibited without prior permission from the publishers. however, permission is automaticaly granted to online blogs and websites, where there is a direct link back to www.giamagazine.com, and where all the credits associated to imagery, illustration and/or text are included. reproduction permission is granted in the context of promoting gia magazine. the views expressed in gia magazine are those of the respective contributors and are not necessarily shared by the magazine or its staff. for advertisement enquiries advertising@giamagazine.com

Какво се случи с модата? Кога стана така, че тя беше лишена от цялата си енигматичност и се превърна в скучен предвидлив бизнес?

for everything else contact@giamagazine.com

Не е ли малко еднообразно да виждаме едни и същи дрехи и хора във хилядите списания, да гледаме едни и същи дрехи и хора в милионите блогове, и да четем за едни и същи събития със едни и същи дрехи и хора и на двете места? Нима комерсиализацията на модата не отблъсква, вместо да привлича? Нима всичко това не е фалшиво? Ето защо, в нашия фалшив брой, вместо да пишем поредната статия за чанти-реплики, вмето да вземем иронично и измислено интервю от несъществуващ дизайнер, или да се подиграем открито на някоя от съдебните битки водещи се момента в модния свят, ние решихме да направим брой, без нито един текст, брой който няма да ви провокира да се върнете и да го разгледате пак, брой който ще забравите веднага щом затворите сайта. Точно както ще забравите и всичко останало, което се случва с модата в момента.

kelsey kett at ford models is photographed by michael kay young and is wearing a sweater by simon chang, skirt by elva vintage and sunglasses by h&m styling by joelle litt hair by grant butterworth makeup by kayla ratushniak


photography whalen bryce styling hannah richtman makeup taja sparks hair karl payton models greer ат fenton moon models, greta sundquist ат fusion model management


top and trousers zara, vintage sunglasses, stylist's own necklace

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blazer sisley, dress monki

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blazer zara, trousers h&m

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stylist’s own hat, top and vest, trousers h&m, gloves by aldo, belt and shoes zara

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jumper theory, vest dkny, scarf moschino, belt zara

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dress marc jacobs, skirt h&m, stylist’s own vest


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dress zara

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dress monki, shoes zara, vintage belts


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photography armando roch makeup daria slusarczyk styling calvin nymon model yulia at angels & demons all makeup by m-a-c cosmetics all clothes by felipe oliveira baptista


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photography tihomir rachev / noframe studio styling tsvetomir goranov makeup maria stankovich hair milen ivanov / arlet models gloria and atanas at ivet fashion


dress john rocha

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vest sisley, trousers bojan petrushevski, jewelery dyrberg/kern and stylist’s own

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dress and corset john rocha

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lingerie la perla, jacket capasca


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sleeves sisley, necklace energie

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skirt john rocha, lingerie la perla

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shirt bojan petrushevski, trousers capasca


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dress john rocha, lingerie la perla

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next page: trousers bojan petrushevski


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photography michael kai young styling joelle litt hair grant butterworth makeup kayla ratushniak model kelsey kett at ford models


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this page: vest and trousers berman & co, shoes aldo previous page: vintage dress berman & co


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dress berman & co, bangles h&m, shoes nine west


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sweater simon chang, skirt elva vintage, sunglasses h&m


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suit berman & co


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blouse and skirt berman & co, shoes franco sarto


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photography sebastian troncoso styling giulia marsili grooming mark aneri vivancos assistant photography lunes adams assistant styling luis gonzalo martinez model aaron at francina special thanks to plato24


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shirt g-star, trousers elvine, foulard american apparel, belt wrangler

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shirt replay, top american apparel, trousers american apparel, belt wrangler, shoes elvine

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jacket h&m, shirt replay, top american apparel, hat stetson


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jacket levi’s, shirt lacoste, hat stetson


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coat martin lamothe, shirt wrangler, leggings american apparel, shoes swear


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leggings american apparel, foulard wrangler, shoes swear

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jeans elvine, hat stetson, bracelet g-star, top (worn in the pocket) g-star

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shirt maria escotĂŠ, trousers american apparel, belt wrangler

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photography aleko osenski styling h&s hair and makeup slav for max factor model gloria at ivet fashion all vintage clothes by www.par-a-van.com


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vintage dress, belt patrizia pepe


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vintage top, t-shirt isola marras, jeans citizens of humanity


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t-shirt isola marras, cardigan bcbg max azria, jewelery model’s own


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dress alexander wang, vest isabel marrant


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vintage shirt burberry london, skirt y’s by yohji yamamoto, vintage cardigan


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t-shirt johnatan saunders, vintage skirt


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vintage vest, dress jean paul gaultier


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previous page: vintage cardigan and denim leggings, blouse diane von furstenberg


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photography daveyiphoto styling katerina simonova hair lizzie arneson makeup heather heiman assistants john commare, summer kais models victoria at dna, tanya at women-direct


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victoria is wearing shirt american apparel tanya is wearing vintage top courtesy of what goes around comes around, shorts american apparel


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victoria is wearing t-shirt and shorts american apparel, stylist's own green panty and red bandana tanya is wearing vintage top courtesy of what goes around comes around sarah is wearing hoodie american apparel


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vintage top courtesy of what goes around comes around, stylist's own hat


vintage t-shirt an shirt courtesy of what goes around comes around, shorts american apparel


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vintage top courtesy of what goes around comes around, shorts american apparel


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victoria is wearing t-shirt american apparel tanya is wearing vintage top courtesy of what goes around comes around


shirt, bra and panties american apparel


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bra american apparel, panty victoria's secret


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www.aldoshoes.com www.alexanderwang.com www.americanapparel.net www.bcbg.com www.bermanandco.com www.bojanpetrushevski.blogspot.com www.burberry.com www.capasca.com www.citizensofhumanity.com www.dvf.com www.dkny.com www.dyrbergkern.com www.elvine.se www.felipeoliveirabaptista.com www.francosarto.com www.g-star.com www.hm.com www.isabelmarant.tm.fr www.isolamarras.it www.jeanpaulgaultier.com www.johnrocha.ie www.jonathan-saunders.com www.laperla.com www.lacoste.com www.levi.com www.marcjacobs.com www.mariaescote.com www.martinlamothe.es www.monki.com www.moschino.it www.ninewest.com www.patriziapepe.com www.replay.it www.simonchang.com www.sisley.com www.stetson.com www.swear-london.com www.theory.com www.victoriassecret.com www.whatgoesaroundnyc.com www.wrangler.com www.yohjiyamamoto.co.jp www.zara.com


GIA MAGAZINE WILL BE BACK SOON. THE MUSIC ISSUE IS OUT ON THE FIFTH OF JUNE.


GIA 7 - FAKE  

This May we present an issue like no other before it, and like no other after it. As fake as the fashion itself.

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