Issuu on Google+


Venture Summary Venture Na me

W h il e lookin g f or cl oth e s th a t sui t ed my o w n a est h et i c st yle , I saw a g ap in th e m a r k e t b e t w een w h a t w a s b ei n g so l d a n d w hat I ac t ua lly wante d to w e a r . T h e g a p w a s esp ec i a l l y a p p a r en t in b old p ri nt s o n large s ca l e s . W ith t h e c r ea t i o n o f L uv r s, a y o ut h b as e d b r and that sp e cia l iz e s in b ol d v i b r a n t p a t t er n s o n si mp l e s tre e t we a r , I am wor k ing tow a r d s f i l l i n g t h a t g a p .

mouth, b e caus e it is a s tre e t b ran d , it w ill s e ll from t he bo t t o m up . In s te ad of run ways an d fas hion s how s , the k ey t o t he su ccess of the p rod uct w ill b e to ge t k id s on the s tre e t weari ng t he b ran d , an d te llin g othe rs ab out the b ran d . In the las t ce n tury the re was a chan ge in the way fashi o n was mark e te d , the ris e of s ocial me d ia an d othe r p lat fo rm s fo r peo ple to con n e ct, fas hion is tak in g hold from the ground u p. I nst ead o f d e s ign e rs te llin g p e op le what to w e ar, d e s ign e rs are lo o ki ng t o the p e op le to te ll the m what to d e s ign . This is e vi dent i n brands s uch as San ta Cruz , V ivian We s twood an d Je re my Sco t t .

Venture O verview

R es o u rc es

The product I am trying to sell is snapbacks. These are a kind of hat with specific features that are unique to the style. The term “snapback” refers to the way the hat “snaps” together at the “back” of the hat. Other features common to the snapback is the wide brim cap that is worn flat, without the curve of a regular cap.

The re s ource s w hich are re quire d to mak e my vent u re fu nct i o nal will b e as follow s : H uman : A man ufacture r that will mak e a quality g o o d fo r a re as on ab le p rice . F in an cial: A n in ve s tor with a s tak e hold or in te re st i n t he pro du ct an d its mark e t. P hys ical: Sourcin g of un ique quality mate rials to creat e t he d e s ign s at a re as on ab le p rice , or alte rn ative ly a pri nt m aker t o mak e origin al p rin ts un ique to my p rod uct

L uvr s

Public Disclosure Summary

My i dea ad d re s s e s th e oppo r t un i t y t o sel l a n ew r a n g e o f sn a p backs tha t h a v e b e ne f it s t h a t o t h er s o n t h e ma r k et don ’ t h a ve . T hey wil l b e Au s tr a l ia n desi g n ed a n d ma de, sur g i n g an A us tr alian id e ntity on a n ind ust r y f l o o ded b y A mer i c a n a nd E u r o p ean d es igns . T h e y w il l a l so b e q ua l i t y g o o ds t h a t a re s till with in a price r a nge th a t m y ma r k et c a n a f f o r d.

Target audience/market T h is prod u ct w il l b e s ol d to f a sh i o n c o n sc i o us, mi ddl e c l as s y o uths betwe e n th e a ge s of 1 5 a n d 3 0 . Th ese a r e t h e p eo p le I b e l ie v e will b e inte r e s te d in t h e p r o duc t a n d a b l e t o a f f o rd the mi d e nd price r a nge . T h e market is th e l a r ge s t m a r k et t h a t t h i s p r o duc t w o ul d ap p e al t o a nd whilst it is not th e b i g g est ma r k et , I b el i ev e i t i s the mos t wil li ng to spend on th is pr oduc t . T h e best way to m a k e th e m b uy my p r o duc t i s b y w o r d o f

D ev el op men t The firs t s te p w as to mak e a p rototyp e , w hich I have already d on e . The n e x t s te p is to fin d an in ve s tor who wi ll pu t u p t he mon e y for the man ufacturin g. F rom the re I w ill n eed t o fi nd a man ufacture r that will mak e a quality good for a reaso nable pri ce. Durin g this s te p I will n e e d to con s id e r the p rice di fference o f mak in g it in A us tralia or ab road . O n ce I have a manu fact u rer I need to ge t a d is trib utor to tak e my p rod uct to s tores o n m y behalf, s imultan e ous ly with d is trib ution I w ill p ut out a press release and d e cid e on the forms of ad ve rtis in g an d p ub licity I wi ll g o wi t h. F rom the re , the goal w ill b e ge ttin g the p rod uct i nt o st o res whi le s till mak in g a p rofit.


Stationary


Magazine Advertisement


Social Media


Website


Packaging


Concept Store


Press Release



LUVRS DOCUMENT