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ASA

BRAND GUIDELINES


contents


1 logo philosphy 2 typography 3 color palettes 4logo placements


IDENTITY


1

l o g o+ p h i l o p s o p h y


The logo was inspired by the brand’s heroic acts and it’s love and care forr teenagers. The concept and philosophy behind the logo is inspired by the “home” feeling the brand provies to troubled teenagers. When the teenagers face their issues, they know they have a home to go back to. Because homes symbolize the meaning of support and shelter. I think this would be the perfect approach to such a beautiful brand.

brief


TA R G E T A U D I E N C E


TEENS PA R E N T S ACTIVISTS


IDENTITY


typeface

2


MINIMAL

m o d e s t

timeless S I M P L E


FUTURA

LIGHT


IDENTITY


3

color+palette


C=0, M=O, K=100

C=0, M=O, K=60

C=0, M=O,

color


, K=20

C=80, M=10, Y=45 K=0

C=68, M=8, Y=39, K=0

scheme


LOGO COLOR USGAE

DO!


DONT!


IDENTITY


4

l o g o+ p l a c e m n e t s


Logos on horizatal layouts will always be placed on the center right.


p la c e m e nts

Logos on vertical layouts are placed on the lower right.


THANK YOU!


This was made with love and care by

GHADA ALOSAIMI +966 59000 1016 ghada.alosaimi@gmail.com


Ghada AlOsaimi Branding/Identity Program Insturctor: Maha Aldoubiae Graphic Design 2


ASA | Brand Guidelines