Page 1


table of contents overview our story INTRODUCTION value proposition our objectives our product collection mood board TREND RESEARCH inspiration board silhouettes subtrends + stitched floral + vieled tweed our color story our consumer / lifestyle board our competitors + perceptual map + swot analysis THE COLLECTION branding merchandise mix technical flats retail strategy promotion strategy APPENDIX specification sheet + isabella + savannah + ava + addie


Nashville based brand imogene + willie is primarily recognized for their denim. Having recently expanded the company to include a women’s intimate apparel line, the following product development focuses on the introduction of loungewear to the already successful brand. Through the exhibition of trend research, company branding and technical garment drawings and specifications, the following work seeks to execute both marketing and design skills.


our story Carrie + Matt

True artisans of denim, imogene + willie is a Nashville based company with a focus on authentic American made blue jeans. After refurbishing an old service station to create an eclectic and rustic storefront, owners Carrie and Matt, opened their doors to the public in July of 2009. In memory of Carrie’s maternal grandparents, imogene + willie signifies their close-knit family relationship that they were so gratefully blessed with. For it was through them that they learned how to live life with an open heart and an open mind; however, leading by example, they also instilled in them life’s greatest gifts; passion, integrity, and work ethic. By honoring all eight of their grandparents, as well as their parents and family, imogene + willie hopes that by instilling those very same core values, they will continue to carry on that same knowledge that was passed onto them. With denim in their blood, it came as no surprise that their focus would be blue jeans. To them, jeans symbolize a part of American’s heritage. As one grows, denim evolves with them, creating a personal relationship that is to each their own. With this in mind, imogene + willie seeks to provide that same realization through their brand. Beginning with their company team and ending with their products, they wish to provide each customer with a personable and hospitable experience that is stitched throughout all facets of the brand. In end result, they want their customers to get the same sensation that one feels from grandparents that love unconditionally, just like their grandparents showed towards them. imogene + willie offers an array of products for both men and women. Specifically for women, they sell tops and bottoms, as well as jewelry and intimate apparel. On the other hand, men attire includes tops, bottoms and boots. The shoe label Vans, can also be found at i + w. Their denim can either be custom fitted or ordered directly online and it is sewn right there in the back of the store. In collaboration with Nashville resident and self-taught furniture designer, Rababa AlHaddad, i + w sells an assortment of fashion and home products under the collection titled “Quantity of One”. It includes light fixtures, tables, rugs, prints, tees and accessories. Seeing that their expertise is in denim, they also offer jean repair services.


our product


introduces

I+W

loungewear for fall/winter 13-14


value propostition

+

The makeup behind the success of imogene + willie is a result of many different attributes; however, it can be summed up into one simple word, soul. Imogene + willie is built on the dedication to provide honest products that are as personal as they are beautiful. Growing up where love and family was in abundance, owners Matt and Carrie wanted to create a brand that circled around those same principles. In an industry filled with factories and fluorescent lights, i + w sought to create a brand that circled around craft, quality, tradition, and most importantly family. Because imogene + willie has a strong focus on fit and aesthetically encompasses a sense of comfort and belonging, it is only fitting to expand imogene + willie by creating a collection focused around lounge atire. It will allow their already existing customers who seek out their brand, to get the chance to wear i + w apparel even on their laziest of days. Also, because we’ve recently expanded into intimate apparel, this will appeal to the customers who, although intrigued by this new brand extension, are in search of more cozy attire. Instead, this customer would rather sway towards something casual and versatile that they can either pair with their favorite i + w blue jeans or simply wear around the house as is. Due to modern day fast pace lifestyles, it is more prevalent then ever that apparel is as comfortable as it is functional. With people constantly moving, fashion must move with them, boosting demand for a new breed of casual comfortable fashion that is all together aesthetically appealing.


+

our objectives

imogene + willie loungewear provides comfort while still being aesthetically appealing. Women don’t want to sacrifice beauty for comfort and i + w loungewear doesn’t ask them to. As beautiful and confident as they feel in their favorite pair of i + w blue jeans, would be the same sensation they’d get when pulling on that cozy cardigan or stepping into their wide leg jersey bottoms. imogene + willie is already a prominent brand recieving an immense amount of recognition; therefore, by incorporating loungewear into our array of apparel, it will expand our target market by attracting new customers with stylish loungewear that they cannot find elsewhere. It will further increase satisfaction with our already loyal customers by providing them with more apparel options to choose from. Already a prominent figure in regards to social media, it will increase both online and in house store traffic due to advertisements posted on our various social media networks, as well as inside the brick-and-mortar store.


our product imogene + willie loungewear provide customers with an assortment of products, that come in a mix of both styles and colors. Silhouettes vary; including floor length cardigans and oversized sweaters, always keeping in mind both comfort and charm. Fabrics range from chunky knits, and soft wools to lightweight jersey, all working together to create a cohesive look. Overall, the collection incorporates minimalistic designs that pulls from different textures and fabrics to create subtle accents. Subdued colors juxtapose with deeper hues for a unique balance. Just like the overall brand aesthetic, the loungewear collection evokes a sense of warmth and belonging. Similar to the sensation of waking up on a lazy Sunday morning, suffocating underneath a feather duvet while the sun plays peek a boo through the window, the collection embodies a sense of serenity and allure.

will include: tops bottoms sweaters dress robes

+


collection mood board


product benefits

+

High-end loungewear by imogene + willie, is made with artisanal skills and high end fabrics, ensuring high quality in all products. By providing quality of high esteem to our customers, it ensures customer satisfaction and keeps them coming back for more. The collection includes high-end wools and modal jersey to provide comfort, warmth, and above all, style. A minimalistic design using heavy knits and intricate weave detailing draws the eye inwards without being too overwhelming. The collection is versatile in the sense that the apparel can be dressed up or worn as is. Pair it with your favorite pair of imogene + wille blue jeans for a cute tousled bed head look or simply slip on your i + w ava floor length sweater and lounge around in the privacy of your own home.


trend research Wanderlust n: /wändər-ləst/ understand one’s existence

a strong desire to travel to


silhouettes

By bringing the oudoors in, wanderlust infuses nature into a look that is both modern and functional. Turning back the clock, it incorporates local artisanal knowledge and skilled workmanship for an overall hand crafted authentic feel. Inspired by the iconic explorers with their rugged exterior, silhouettes include oversized ponchos, wide leg pants and floor-defying lengths.


+

stitched florals

With an emphasis on patterns and textures, it breathes an air of romance and elegance. Floral motifs appear in soft cottons to address the homespun appeal while subdued backgrounds make for an underrated feminine style.


+

vieled tweed

An essential player in this season, knitwearhas a comforting but romantic feel. Fabrics are knitted with a tweed-like resemblance, striving to preserve a handcrafted element, while still instilling a sense of style and femininity.


our color story

+

Seemingly plucked by nature, this collection’s color palette is inspired by the great outdoors. Elements of rustic blue, tawny brown and sandy beige reinforce the wilderness aspect, while keeping with a modern feel by incorporating a dusted purple and vintage rose. This unexpected mix of nature and romance intertwines the trend with a modern attractive feel.

mud green

melon brown

ink blue

key lime green

tawny brown

dusted purple

vintage rose


our consumer Our consumer generally lives in an urban setting, a comopolitan city with a “homey� feel. Still encompassing a young and energetic vibe, it has both attractions and beauty to cater to her active lifestyle. Our consumer is an educated individual with a college and/or masters degree and upholds a full time job. Although she is career driven, she values family and the sense of belonging. Coming from a background with a strong family focus, she prefers to be surrounded with friends and family on her downtime. However, she also enjoys sitting down with a book in hand with only herself to keep her company. Satisfying her creative side, she enjoys shopping for antique knick-knacks and restoring vintage finds. She is not label driven, and instead, encompasses a style that is sophisticated yet quirky and vintage yet modern. A consumer of imogene + willie loungewear values quality, comfort and style in her wardrobe. They have an active lifestyle that requires apparel to be breathable with the ability to move with them. Because they do live busy lives, they seek out fashion that is versatile, transitioning from work to play.

meet cassidy

+ + + + + +

28 years old works as visual merchandiser - earns between $60,000 - $100,000 lives in Austin, Texas - boyfriend of 2 1/2 years - owns a golden retriever Macy shops at anthropologie urban outfitters the salvation army local flee markets listens to indie, hip hop, alternative, pop, country, reggae hobbies + interests active lifestyle vegetarian attends concerts enjoys browsing the salvation army and local flee markets for antique finds collects vintage pocket watches loves to entertain guests


our competitors


DOTE Dote creates sleepwear and loungewear designed for both him and her. Inspired by the everyday moments spent unwinding at home, surrounded by family and friends, Dote is a collection devoted to the art of sleep. With an air of romance, products include an array of elegant and sleek designs, such as wool dressing gowns, silk slips and camisole sets. Dote also sells luxury cable cardigans and soft cashmere knits that exude a sense of sophisticated charm. For customers wanting to achieve the Dote experience in its entirety, they also offers luxurious blankets from the West of England and artisanal house ware.

SKIN by Susan Beischel Founded by Susan Beischel in 2003, Skin has morphed into a range of lingerie, clothing and accessories. Widely known for its use of soft natural fabrics and organic materials, Skin addresses that the body is constantly in motion, incorporating items that play on versatility. Products provide a cocoon of comfort 24/7, by having the ability to be worn to sleep and lunch, as well as transitioning from day to night. Offering a wide array of products, Skin includes tops, bottoms, essentials, sweaters and panties.


perceptual map casual

+ +

trendy

basic

+ elegant imogene + willie skin

DOTE


+

SWOT analysis

strengths

weaknesses

+ combines comfort and style + uses high quality fabrics + is versatile in the sense that it can be dressed down or dressed up

+ not accessible to everyone because of its high price point + it is solely sold through the Nashville based store, limiting its availability to the public

opportunities

threats

+ continue with this expansion and create a spring/summer collection + after creating an intimate and loungewear line, could expand into apparel focused solely on sleepwear

+ it is a smaller, more specialized store + apparel leans towards a more basic style as opossed to trendy


the collection Branding

Logo

I+W


Hang Tags

I+W manufactured by

jersey wide leg are pants small style: 1213

www.imogeneandwillie.com

color: ink blue SKU: 6574

Care Label MADE IN AMERICA

I+W small


Merchandise Mix The collection is separated into four different product categories; tops, bottoms, sweaters, and dress robes. Within these categories, products differ in style, varying in length, silhouette, and fabric. Each product is available in several different color choices, making it easy for each and every customer to find something suitable for them. Overall, the collection consists of muted delicate colors juxtaposed with deep rich hues. Sizes will range from extra small to extra large depending on each product style. Because imogene + willie ensures high quality in all products through skilled execution and craft, the collection is priced at a higher level. Consisting of high quality fabrics and hand-crafted knits, i + w loungewear is priced between $100 and $375.

meet isabella

Made from a zigzag cotton wool knit blend, this long sleeve scoop neck sweater with draping side panels made of jersey modal is both comfortable and feminine. small, medium + large

Made from a woven wool blend, this oversized sweater is soft and lightweight, ideal for those chilly nights. Low in the front and high in the back, it’s the perfect combination of comfort and style. small, medium + large

Made from wool knit with gold lurex detailing, this long sleeve sweater with a scoop hemline can be dressed up or down. Pair it with the classic Imogene, for a night out or Addie, our flare lounge pants for a lazy day. small, medium + large

meet savannah

This elegant and sophisticated robe is made from a lightweight modal jersey. It has a lapel made of silk crepe back satin, flared 3/4 length sleeves, and a tie closure for a luxurious feel. xsmall, small, medium + large

Perfect for those wintery days, this long sleeve floor length robe is made from wool cashmere to provide you a feeling of warmth and elegance. High in the back and long in the front, it has wide lapels and a tie closure. xsmall, small, medium + large


meet ava

Made from wool cashmere, this over sized sweater with kimono styled sleeves and wide lapels is perfect to snuggle up to. small, medium, large + xlarge

Made from rayon chenille, this cropped long sleeve sweater is easy to throw on. It has a draped collar, giving it a lot of movement. Dress it up with Elizabeth, our high waisted jeans for a more put together look.

Made from wool mohair knit, this basic floor length, long sleeve cardigan is a fresh breath of casual elegance. xsmall, small, medium + large

small, medium + large

meet addie

This one-piece jumper is made of lightweight modal jersey. With its boat neckline, elastic waist and 3/4 length sleeves, it’s an essential piece in comfort and style. xsmall, small, medium + large

Made from lightweight modal jersey, our wide leg flare lounge pants with draw string closure are ideal for any lazy day. Step into their comfortable and loose fit and start to unwind in seconds. small, medium + large


isabella

+

Color

Zigzag cotton wool knit long sleeve scoop neck sweater with draping side panels made of jersey modal. small, medium + large

Fabric

Color

3/4 sleeved woven wool blend oversized sweater that fastens with a toggle button on left side. small, medium + large

Fabric

Color

Wool knit with gold lurex long sleeve scoop neck sweater. small, medium, + large

Fabric


+

savannah

Color

Modal jersey 3/4 flare sleeve short robe with silk crepe back satin lapel and tie closure.

xsmall, small, medium + large

Fabric

Color

Wool cashmere floor length robe with wide collar and tie closure. It is high in the back.

xsmall, small, medium + large

Fabric


+

ava

Color

Wool cashmere kimono sleeve cardigan.

small, medium, large + xlarge

Fabric

Color

Rayon chenille long sleeve cropped flare cardigan.

small, medium + large

Fabric

Color

Wool mohair knit long sleeve, floor length cardigan. small, medium + large

Fabric


+

addie

Color

Modal jersey 3/4 sleeve jumper with elastic waistband and wide neckline. small, medium + large

Fabric

Color

Modal jersey wide leg flare pants with tie closure. small, medium + large

Fabric


+

retail strategy imogene + willie is a brand built upon craft, quality and tradition and with the promise to uphold these values, we are only selling through our existing current channels. Our loungewear will be sold in house as well as online. Because we are not looking to sell through larger venues and keep instilled that personal connection with the product and customer, the loungewear will only be sold in the one and only, Nashville, Tennessee store.


promotion strategy

+

The collection will be promoted in the store itself as well as through the website and blog page. It will also be promoted through our other forms of social media; facebook, twitter, pinterest, instagram, and tumblr. Below is the homepage that will be seen on the website promoting the loungewear collection.

unwind with

I+W

loungewear


appendix


isabella tech pack Design Sheet Company Name: imogene + willie

Style #: 1202

Address: 2601 12th Ave S, Nashville TN 37204

Sketch:

Phone: (615) 292-5005 Email: help@imogeneandwillie.com Garment Information Group Name: Isabella Classification: Women’s Loungewear Season: Fall/Winter 2013/14 Garment Label: imogene + willie Fabric Content: Woven wool blend Colorway: Tawny brown and ink blue Description: 3/4 sleeve oversized sweater with a shawl neck with button fasten and low in the front and high in the back Date Created: 4-22-2013

Date Modified:

Date Released:

Illustration Sheet Company Name: imogene + willie

Style #: 1202

Address: 2601 12th Ave S, Nashville TN 37204

Group Name: Isabella

Phone: (615) 292-5005

Classification: Women’s Loungewear

Email: help@imogeneandwillie.com

Garment Label: imogene + willie Colorway: Tawny brown and ink blue

Sketch:

Fabric Information Woven wool blend

Date Created: 4-22-2013

Style # Width Chest - 44” Shoulder - 18” Length - 35 5/8” Sleeve - 14” Date Modified:

Size Ranges Small, Medium, Large

Date Released:

Comments


Fabric Sheet Company Name: imogene + willie

Style #: 1202

th

Address: 2601 12 Ave S, Nashville TN 37204

Group Name: Isabella

Phone: (615) 292-5005

Classification: Women’s Loungewear

Email: help@imogeneandwillie.com

Garment Label: imogene + willie Colorway: Tawny brown and ink blue

Sketch:

Swatch:

Fabric Information Woven wool blend

Style # Width Chest - 44” Shoulder - 18” Length - 35 5/8” Sleeve - 14”

Comments: Date Created: 4-22-2013

Size Ranges Small, Medium, Large

Date Modified:

Delivery Date TBD

Date Released:

Component Sheet Company Name: imogene + willie th

Style #: 1202

Address: 2601 12 Ave S, Nashville TN 37204 Phone: (615) 292-5005

Group Name: Isabella

Email: help@imogeneandwillie.com

Fabric Content: Woven wool blend

Classification: Women’s Loungewear Colorway: Tawny brown and ink blue

Item Vendor-CodeOrigin Purma Spun Thread

Size-Quantity-Unit of Measure Tex 40

Content

Color

100% Poly

Silver

Toggle Wood Button JHB International, USA Style # 46433

1 button

Wood

Brown

Date Created: 4-22-2013

Date Modified:

Date Released:

Location

Left side, below breast

Comments:


Detail / Construction Sheet Company Name: imogene + willie

Style #: 1202

th

Address: 2601 12 Ave S, Nashville TN 37204 Phone: (615) 292-5005 Email: help@imogeneandwillie.com

Group Name: Isabella Classification: Women’s Loungewear Fabric Content: Woven wool blend

Season: F/W 2013-14

Colorway: Tawny brown and ink blue Sketch:

Difference in length 5”

Button 4” from CF

Date Created: 4-22-2013

Date Modified:

Date Released:

Label / Packing Sheet Company Name: imogene + willie th

Address: 2601 12 Ave S, Nashville TN 37204 Phone: (615) 292-5005 Email: help@imogeneandwillie.com

Style #: 1202 Group Name: Isabella Classification: Women’s Season: F/W Loungewear 2013-14 Fabric Content: Woven wool blend Colorway: Tawny brown and ink blue

Item Vendor-CodeOrigin Designer and Size Label BCI Labels Care Label BCI Labels

Size-Quantity-Unit of Measure 1 per garment

Content

Color

Location

100% Poly

Ivory and Black

Center back on neckline

1 per garment

100% Poly

Ivory and Black

Center back on neckline

Bar-code Tag BCI Labels

1 per garment

100% Post Consumer Recycled Paper Cardstock

Ivory and Black

Hangtag BCI Labels

1 per garment

Attach using Avery Dennison tag gun to right seam, under armhole Attach using Avery Dennison tag gun to right seam, under armhole

Ivory and Black

Comments: Date Created: 4-22-2013

Date Modified:

Date Released:


Label / Packing Design Company Name: imogene + willie

Item: Hang Tags

Address: 2601 12th Ave S, Nashville TN 37204 Phone: (615) 292-5005

Group Name: Isabella

Email: help@imogeneandwillie.com

Classification: Women’s Season: F/W Loungewear 2013-14 Material: 100% Post Consumer Recycled Paper Cardstock Dimensions: 3.5in. x 2.25 in.

Sketch:

Date Created: 4-22-2013

Date Modified:

Date Released:

Label / Packing Design Company Name: imogene + willie th

Address: 2601 12 Ave S, Nashville TN 37204 Phone: (615) 292-5005 Email: help@imogeneandwillie.com

I+W

Item: Hang Tags Group Name: Isabella manufactured bySeason: F/W Classification: Women’s Loungewear 2013-14 Material: Linen

www.imogeneandwillie.com

Care Label is CB, placed under neck line

MADE ININ AMERICA HANDMADE NASHVILLE

I+W SMALL small

MADE IN AMERICA

I+W small

Date Created: 4-22-2013

Date Modified:

small style: 1213

Dimensions: 2.75 in. x 1 in. Sketch:

jersey wide flare pant

Date Released:

color: ink blue SKU: 6574


savannah tech pack Design Sheet Company Name: imogene + willie

Style #: 1206

th

Address: 2601 12 Ave S, Nashville TN 37204

Sketch:

Phone: (615) 292-5005 Email: help@imogeneandwillie.com Garment Information Group Name: Savannah Classification: Women’s Loungewear Season: Fall/Winter 2013/14 Garment Label: imogene + willie Fabric Content: Jersey modal and silk crepe back satin Colorway: Mud green, dusted purple and tawny brown Description: flared 3/4 sleeve short robe with tie closure Date Created: 4-22-2013

Date Modified:

Date Released:

Illustration Sheet Company Name: imogene + willie th

Style #: 1206

Address: 2601 12 Ave S, Nashville TN 37204

Group Name: Savannah

Phone: (615) 292-5005

Classification: Women’s Loungewear

Email: help@imogeneandwillie.com

Garment Label: imogene + willie Colorway: Mud green, dusted purple and tawny brown

Sketch:

Fabric Information Jersey modal and silk crepe back satin

Date Created: 4-22-2013

Style # Width Chest - 44” Shoulder - 18” Length - 39” Sleeve - 11.5” Date Modified:

Size Ranges X Small, Small, Medium, Large

Date Released:

Comments


Fabric Sheet Company Name: imogene + willie

Style #: 1206

Address: 2601 12th Ave S, Nashville TN 37204

Group Name: Savannah

Phone: (615) 292-5005

Classification: Women’s Loungewear

Email: help@imogeneandwillie.com

Garment Label: imogene + willie

Sketch:

Colorway: Mud green, dusted purple and tawny brown Swatch:

Fabric Information Jersey modal and silk crepe back satin

Style # Width Chest - 44” Shoulder - 18” Length - 39” Sleeve - 11.5”

Comments: Date Created: 4-22-2013

Size Ranges X Small, Small, Medium, Large

Date Modified:

Delivery Date TBD

Date Released:

Component Sheet Company Name: imogene + willie th

Style #: 1206

Address: 2601 12 Ave S, Nashville TN 37204 Phone: (615) 292-5005

Group Name: Savannah

Email: help@imogeneandwillie.com

Fabric Content: Jersey modal and silk crepe back satin

Classification: Women’s Loungewear Colorway: Mud green, dusted purple and tawny brown

Item Vendor-CodeOrigin Purma Spun Thread

Size-Quantity-Unit of Measure Tex 40

Date Created: 4-22-2013

Date Modified:

Content

Color

100% Poly

Silver

Date Released:

Location

Comments:


Detail / Construction Sheet Company Name: imogene + willie

Style #: 1206

th

Address: 2601 12 Ave S, Nashville TN 37204 Phone: (615) 292-5005 Email: help@imogeneandwillie.com

Group Name: Savannah Classification: Women’s Season: F/W Loungewear 2013-14 Fabric Content: Jersey modal and silk crepe back satin Colorway: Mud green, dusted purple and tawny brown

Top lapel 4.5” from neck to point

Sketch:

Bottom lapel 10” from point to end Slit 7” on either side, from length to meeting point

Date Created: 4-22-2013

Date Modified:

Date Released:

Label / Packing Sheet Company Name: imogene + willie

Style #: 1206

Address: 2601 12th Ave S, Nashville TN 37204 Phone: (615) 292-5005

Group Name: Savannah

Classification: Women’s Season: F/W Loungewear 2013-14 Email: help@imogeneandwillie.com Fabric Content: Jersey modal and silk crepe back satin Colorway: Mud green, dusted purple and tawny brown Item Vendor-Code- Size-Quantity-Unit of Content Color Location Origin Measure Designer and Size 1 per garment 100% Poly Ivory and Center back on Label Black neckline below BCI Labels collar Care Label 1 per garment 100% Poly Ivory and Center back on BCI Labels Black neckline below collar Bar-code Tag 1 per garment 100% Post Ivory and Attach using BCI Labels Consumer Black Avery Dennison Recycled tag gun to right Paper seam, under Cardstock waistband Hangtag 1 per garment Ivory and Attach using BCI Labels Black Avery Dennison tag gun to right seam, under armhole Comments: Date Created: 4-22-2013

Date Modified:

Date Released:


Label / Packing Design Company Name: imogene + willie

Item: Hang Tags

Address: 2601 12th Ave S, Nashville TN 37204 Phone: (615) 292-5005

Group Name: Savannah Classification: Women’s Season: F/W Loungewear 2013-14 Material: 100% Post Consumer Recycled Paper Cardstock Dimensions: 3.5in. x 2.25 in.

Email: help@imogeneandwillie.com

Sketch:

Date Created: 4-22-2013

Date Modified:

Date Released:

Label / Packing Design Company Name: imogene + willie

Item: Hang Tags

Address: 2601 12th Ave S, Nashville TN 37204 Phone: (615) 292-5005

Group Name: Savannah

I+W

manufactured by Classification: Women’s Season: F/W Loungewear 2013-14 Material: Linen

Email: help@imogeneandwillie.com

small style: 1213

Dimensions: 2.75 in. x 1 in. Sketch:

jersey wid flare pa

www.imogeneandwillie.com Care Label is CB, placed under collar facing

color: ink blue SKU: 6574

MADE IN AMERICA

I+W x small

MADE IN AMERICA

I+W small

Date Created: 4-22-2013

Date Modified:

Date Released:


ava tech pack Design Sheet Company Name: imogene + willie

Style #: 1209

Address: 2601 12th Ave S, Nashville TN 37204

Sketch:

Phone: (615) 292-5005 Email: help@imogeneandwillie.com Garment Information Group Name: Ava Classification: Women’s Loungewear Season: Fall/Winter 2013/14 Garment Label: imogene + willie Fabric Content: Rayon chenille Colorway: Dusted purple, melon brown Description: Long sleeve cropped sweater with draped collar Date Created: 4-22-2013

Date Modified:

Date Released:

Illustration Sheet Company Name: imogene + willie th

Style #: 1209

Address: 2601 12 Ave S, Nashville TN 37204

Group Name: Ava

Phone: (615) 292-5005

Classification: Women’s Loungewear

Email: help@imogeneandwillie.com

Garment Label: imogene + willie Colorway: Dusted purple, melon brown

Sketch:

Fabric Information Rayon chenille

Date Created: 4-22-2013

Style # Width Chest - 38” Shoulder - 18” Length - 17” Sleeve - 23” Date Modified:

Size Ranges Small, Medium, Large

Date Released:

Comments


Fabric Sheet Company Name: imogene + willie

Style #: 1206

Address: 2601 12th Ave S, Nashville TN 37204

Group Name: Ava

Phone: (615) 292-5005

Classification: Women’s Loungewear

Email: help@imogeneandwillie.com

Garment Label: imogene + willie Colorway: Dusted purple, melon brown

Sketch:

Swatch:

Fabric Information Rayon chenille

Style # Width Chest - 38” Shoulder - 18” Length - 17” Sleeve - 23”

Comments: Date Created: 4-22-2013

Size Ranges Small, Medium, Large

Date Modified:

Delivery Date TBD

Date Released:

Component Sheet Company Name: imogene + willie

Style #: 1209

Address: 2601 12th Ave S, Nashville TN 37204 Phone: (615) 292-5005

Group Name: Ava

Email: help@imogeneandwillie.com

Fabric Content: Jersey modal and silk crepe back satin

Classification: Women’s Loungewear Colorway: Dusted purple, melon brown

Item Vendor-CodeOrigin Purma Spun Thread

Size-Quantity-Unit of Measure Tex 40

Date Created: 4-22-2013

Date Modified:

Content

Color

100% Poly

Silver

Date Released:

Location

Comments:


Detail / Construction Sheet Company Name: imogene + willie

Style #: 1209

Address: 2601 12th Ave S, Nashville TN 37204 Phone: (615) 292-5005

Group Name: Ava

Email: help@imogeneandwillie.com

Classification: Women’s Loungewear Fabric Content: Rayon chenille

Season: F/W 2013-14

Colorway: Dusted purple, melon brown Length of draped collar from CB neckline 7.5”

Sketch:

Length of draped collar from neckline 9”

Date Created: 4-22-2013

Date Modified:

Date Released:

Label / Packing Sheet Company Name: imogene + willie

Style #: 1209

Address: 2601 12th Ave S, Nashville TN 37204 Phone: (615) 292-5005

Group Name: Ava

Email: help@imogeneandwillie.com

Classification: Women’s Loungewear Fabric Content: Rayon chenille

Season: F/W 2013-14

Colorway: Dusted purple, melon brown Item Vendor-CodeOrigin Designer and Size Label BCI Labels Care Label BCI Labels

Size-Quantity-Unit of Measure 1 per garment

Content

Color

Location

100% Poly

Ivory and Black

Center back under facing

1 per garment

100% Poly

Ivory and Black

Center back under facing

Bar-code Tag BCI Labels

1 per garment

100% Post Consumer Recycled Paper Cardstock

Ivory and Black

Hangtag BCI Labels

1 per garment

Attach using Avery Dennison tag gun to right seam, under armhole Attach using Avery Dennison tag gun to right seam, under armhole

Ivory and Black

Comments: Date Created: 4-22-2013

Date Modified:

Date Released:


Label / Packing Design Company Name: imogene + willie

Item: Hang Tags

th

Address: 2601 12 Ave S, Nashville TN 37204 Phone: (615) 292-5005 Email: help@imogeneandwillie.com

Group Name: Ava Classification: Women’s Season: F/W Loungewear 2013-14 Material: 100% Post Consumer Recycled Paper Cardstock Dimensions: 3.5in. x 2.25 in.

Sketch:

I+W flare cropped cardigan

manufactured by

small style: 1209 color: mud green

www.imogeneandwillie.com

SKU: 6574

Date Created: 4-22-2013

Date Modified:

Date Released:

MADE IN AMERICA

I+W small

Label / Packing Design

Company Name: imogene + willie th

Address: 2601 12 Ave S, Nashville TN 37204 Phone: (615) 292-5005 Email: help@imogeneandwillie.com

Item: Hang Tags

I+W

Group Name: Ava Classification: Women’s Season: F/W manufactured by Loungewear 2013-14 Material: Linen Dimensions: 2.75 in. x 1 in.

Sketch:

jersey wide flare pant small style: 1213

Care labelwww.imogeneandwillie.com CB, placed under neckline facing

color: ink blue SKU: 6574

MADE IN AMERICA

I+W small

MADE IN AMERICA

I+W small

Date Created: 4-22-2013

Date Modified:

Date Released:


addie tech pack Design Sheet Company Name: imogene + willie

Style #: 1213

th

Address: 2601 12 Ave S, Nashville TN 37204

Sketch:

Phone: (615) 292-5005 Email: help@imogeneandwillie.com Garment Information Group Name: Addie Classification: Women’s Loungewear Season: Fall/Winter 2013/14 Garment Label: imogene + willie Fabric Content: Jersey modal Colorway: Ink blue, tawny brown, vintage rose Description: Wide leg flare lounge pants with tie closure Date Created: 4-22-2013

Date Modified:

Date Released:

Illustration Sheet Company Name: imogene + willie th

Style #: 1213

Address: 2601 12 Ave S, Nashville TN 37204

Group Name: Ava

Phone: (615) 292-5005

Classification: Women’s Loungewear

Email: help@imogeneandwillie.com

Garment Label: imogene + willie Colorway: Ink blue, tawny brown, vintage rose

Sketch:

Fabric Information Modal jersey

Date Created: 4-22-2013

Style # Width Waist - 25” Front rise - 10” Back rise - 12” Hip - 38.5” Thigh - 24” Inseam - 35” Date Modified:

Size Ranges Small, Medium, Large

Date Released:

Comments


Fabric Sheet Company Name: imogene + willie

Style #: 1213

th

Address: 2601 12 Ave S, Nashville TN 37204

Group Name: Addie

Phone: (615) 292-5005

Classification: Women’s Loungewear

Email: help@imogeneandwillie.com

Garment Label: imogene + willie Colorway: Ink blue, tawny brown, vintage rose

Sketch:

Swatch:

Fabric Information Modal jersey

Style # Width Waist - 25” Front rise - 10” Back rise - 12” Hip - 38.5” Thigh - 24” Inseam - 35”

Comments: Date Created: 4-22-2013

Size Ranges Small, Medium, Large

Date Modified:

Delivery Date TBD

Date Released:

Component Sheet Company Name: imogene + willie

Style #: 1213

Address: 2601 12th Ave S, Nashville TN 37204 Phone: (615) 292-5005

Group Name: Addie

Email: help@imogeneandwillie.com

Fabric Content: Jersey modal

Classification: Women’s Loungewear Colorway: Ink blue, tawny brown, vintage rose

Item Vendor-CodeOrigin Purma Spun Thread

Size-Quantity-Unit of Measure Tex 40

Metal grommets

2 metal grommets, .32”

Date Created: 4-22-2013

Date Modified:

Content

Color

100% Poly

Silver

Metal

Silver

Date Released:

Location

Each 1” from CF

Comments:


Detail / Construction Sheet Company Name: imogene + willie

Style #: 1213

th

Address: 2601 12 Ave S, Nashville TN 37204 Phone: (615) 292-5005 Email: help@imogeneandwillie.com

Group Name: Addie Classification: Women’s Loungewear Fabric Content: Modal jersey

Season: F/W 2013-14

Colorway: Ink blue, tawny brown, vintage rose Sketch:

Height of waist band 2”

Date Created: 4-22-2013

Date Modified:

Date Released:

Label / Packing Sheet Company Name: imogene + willie

Style #: 1213

Address: 2601 12th Ave S, Nashville TN 37204 Phone: (615) 292-5005

Group Name: Addie

Email: help@imogeneandwillie.com

Classification: Women’s Loungewear Fabric Content: Modal jersey

Season: F/W 2013-14

Colorway: Ink blue, tawny brown, vintage rose Item Vendor-CodeOrigin Designer and Size Label BCI Labels Care Label BCI Labels

Size-Quantity-Unit of Measure 1 per garment

Content

Color

Location

100% Poly

Ivory and Black

Center back under waistline

1 per garment

100% Poly

Ivory and Black

Center back under waistline

Bar-code Tag BCI Labels

1 per garment

100% Post Consumer Recycled Paper Cardstock

Ivory and Black

Hangtag BCI Labels

1 per garment

Attach using Avery Dennison tag gun to right seam, under waistband Attach using Avery Dennison tag gun to right seam, under waistband

Ivory and Black

Comments: Date Created: 4-22-2013

Date Modified:

Date Released:


Label / Packing Design Company Name: imogene + willie

Item: Hang Tags

Address: 2601 12th Ave S, Nashville TN 37204 Phone: (615) 292-5005

Group Name: Addie Classification: Women’s Season: F/W Loungewear 2013-14 Material: 100% Post Consumer Recycled Paper Cardstock Dimensions: 3.5in. x 2.25 in.

Email: help@imogeneandwillie.com

Sketch:

I+W jersey wide leg flare pants

manufactured by

small style: 1213 www.imogeneandwillie.com

color: ink blue SKU: 6574

Date Created: 4-22-2013

DateINModified: MADE AMERICA

Date Released:

I+W small

Label / Packing Design Company Name: imogene + willie

Item: Hang Tags

Address: 2601 12th Ave S, Nashville TN 37204 Phone: (615) 292-5005

Group Name: Addie

I+W

manufactured by Classification: Women’s Season: F/W Loungewear 2013-14 Material: Linen

Email: help@imogeneandwillie.com

www.imogeneandwillie.com

Care label placed CB, under waistline MADE IN AMERICA

I+W small

MADE IN AMERICA

I+W small

Date Created: 4-22-2013

Date Modified:

Date Released:

small style: 1213

Dimensions: 2.75 in. x 1 in. Sketch:

jersey wide flare pan

color: ink blue SKU: 6574


Gabrielle Rose Genito

i+w Loungewear Collection  

It is a Fall/Winter 2013-14 Women's Loungewear Collection that will act as an extension line of imogene + willie. It executes both design a...

Read more
Read more
Similar to
Popular now
Just for you