lmost every week, enthusiastic Montblanc collectors
will see the opening of Montblanc Haus at the company’s new headset off for northwestern Hamburg, individually and quarters. It will include a fascinating museum dedicated to the art in organized groups, to observe with their own of writing, a visitors’ center showcasing Montblanc’s history and a eyes the care and expertise with which a Montpermanent collection of company art on more than 2,900 square blanc writing instrument is made. Each pen is meters of space – designed by the well-known architects’ firm Niesubjected to countless quality control tests beto Sobejano Arquitectos. fore beginning its career. The final one takes he stewards of the art of writing are constantly trying to place in a plain room called the Writing Room, keep pace with the future, as is demonstrated by the modwhere employees put them to paper, drawing ern aesthetic of the transparent cap tip in the Starwalker continuous figure-eights to make sure Collection or by innovations like Augmented Paper, which turns there’s no unwanted friction or irritating scratching sound. They handwritten notes into digital documents. The Montblanc portfolio includes the world’s most expensive writing instrument: usually use invisible ink because color pigments would be almost impossible to remove from the delicate embellishments on the top the 2.4 million-dollar Monte Celio, a pen studded with a diaof the nib. The perfect nib – along with the high-grade resin barmond, sapphires and brilliant-cut diamonds. It also features Sperel and the piece between the nib carrier and the feed – is what cial Edition writing instruments created in honor of famous perthe art of writing is ultimately about. From its iridium tip to its sonalities such John F. Kennedy, the Beatles, Marilyn Monroe, heart-shaped vent hole, the nib is made of Andy Warhol and Antoine de Saint-Exupéry. Two models have been dedicated to 18-karat gold. It is perfection in miniature, manufactured in 35 precise steps. Over and important patrons of the arts: Lorenzo de’ over again for the last 112 years. Medici and Peggy Guggenheim. In view The idea of creating a non-leaking founof such creativity and attention to detail, it tain pen was the brainchild of a Hamburg hardly comes as a surprise that roughly 40 banker and a Berlin engineer. A short time percent of company sales still come from later, three Hamburg business partners – writing instruments – even in the age of stationery store owner Claus- Johannes the Internet and the smartphone. The rest Voss, banker Christian Lausen and engicomes from leather goods made at a companeer Wilhelm Dziambor – took over the ny-owned factory near Florence, Italy, and from the watch segment, which includes Simplo Filler Pen Co., as the young enterprise was originally called, and laid product lines such as the TimeWalker and the first smart watch, appropriatethe foundation for a global firm based ly called the Montblanc Summit. Numerin Germany. In 1910, the ambitious trio named the company Montblanc. Accordous timepieces are designed and maning to the story, the name came to them ufactured in Le Locle and Villeret in Switzerland and Montblanc has been manat the card table one jolly, alcohol-fueled evening. What, after all, could be more obufacturing its own movements since 2008. vious than to name a company dedicated The question naturally arises – in a “Made to superb craftsmanship after the highin Germany” issue – whether Montblanc est mountain in the Alps? The six glacier fountain pens couldn’t just as easily be prozones at its peak became the iconic logo, duced in China. Oliver Goessler doesn’t hesCEO Nicolas Baretzki: “Hamburg is a six-pointed white star with rounded edgitate to clarify: “They could, and likely to the an e ssential part of Montblanc’s DNA.” es. In 1919, the Rouge et Noir debut modhighest standards, too. But the important el was introduced in a Hamburg boutique for the first time. And thing to consider is whether Montblanc should go that route, and the answer is a definite ‘no.’ Doing so would disappoint our cusin 1924, the company began engraving the mountain’s altitude tomers’ expectations and break our promise to them.” The writing – 4,810 meters – onto the nib of every Meisterstück, the world’s instruments are manufactured exclusively in Hamburg. probably most famous fountain pen. he Montblanc store on Hamburg’s elegant Neuer Wall shopMaison Montblanc is very pleased with its brand ambassador ping street generates the highest sales anywhere in the world. Hugh Jackman, who can currently be seen in the role of legendary It’s a profitable home game, so to speak. Montblanc is part showman P. T. Barnum. The company is also very happy with the of the luxury goods holding Richemont Group, but the company’s writing instrument it developed specially for the film. “Hugh Jackindividual fortunes are guided mainly by decisions made in Hamman suits us better than any other Hollywood star,” says Goessler. burg, points out Oliver Goessler, Managing Director Northern Eu“He exudes respectability and seniority, he’s successful, multitalrope. “It’s where our historical roots lie and where our values and ented and good looking, too.” Thanks to the long-running X-Men commitment to craftsmanship and quality are anchored, things films, Jackman is well known among people of all ages and Goessto which we remain true. Our products are as reliable as they have ler isn’t bothered by the term “millennial.” – “The Meisterstück has been around for 90 years and impressed numerous generaever been and we are not primarily concerned with creating shorttions. People of various ages purchase it.“ Unassuming, reliable, lived trends. Some people might say this is precisely what makes our products German.” The company has roughly 3,000 employunfazed by current fashions – these attributes could describe Monees, a third of whom are based in Hamburg. blanc’s management and are perhaps typically German, too. If you Montblanc CEO Nicolas Baretzki also stresses the importance of don’t know what you stand for, you’ll never make history. Speaking Hamburg for the brand’s DNA. For him, it’s a matter of pride to of which: what historical documents does Oliver Goessler treasure work tirelessly to make Hamburg Montblanc’s cultural base. 2020 most? “Early letters from my wife and my grandfather’s journal.”
Made in Germany, Lürssen, Porsche, Montblanc, Christian Völkers...