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UPDATES

Aktifmob Mobilicious Media brand name, logo and its tag line are copyright and courtesy of PT. Anugrah Kreasi Solusindo. Brand2Number is mobile advertising proprietary business application with its related terminologies, business model, mechanisms and context are trademark of Aktifmob. All rights reserved 2010. Telkomsel Mobile Advertising logo, brand name and design are courtesy and copyright of PT. Telekomunikasi Selular Tbk.


FMCG

Introducing

Dimension in Mobile

New Advertising

Avoid spamming, miss interpretation and above all get right to your customer directly by their locations, demographics and preferences.

Start engaging your consumer in a conversation, increase conversion rate, offer relevance and lower your cost risk. Measure your campaign effectiveness, conduct crosspromo with other brands, provide direct insentives without loosing consumer interest and provide rewards that would add your sales conversion. Welcome

Brand2Number MMS, LBA, Mobile Voucher and return of the classic; Brand2Number Pick-Me


Introducing

Brand2Number MMS

Ur Brand

#2000

Ask your consumer to simply text in Brand Name to initiate the data mining process.

AV

Contents

400

Characters

#2000

MMS

Rewards

After submitting provide your consumer with direct digital rewards in the form of either Mobile Voucher, Pre-Paid Top-Up, RBT, Games or any other rewarding experiences that would benefit your Brand

Brand2Number MMS basic usage guidance

Enrich your mobile campaign delivery with Brand2Number MMS media channel. Engage your consumer in multimedia rich promotion, add video, image and sound embedded into a single MMS file format delivered with SMS Opt-In trigger.

Opt-In Consumer

Database MSISDN

Mobile Number

User Profiling

Detail profiles by request

Analytics

Detail analytic with charts

24/7 Access

Online, anytime, anywhere

Tech Specs MMS File Size Texts

: 150kb (max) : up to 400 characters

Supported Rich Media files Image : Jpeg, PNG Video : 3GPP, Mov Audio : WAV, AMR Compressions Rate Image : 72dpi Video : 6bit stereo, H264 Audio : 2bit stereo, AMR


Introducing

LBA (Location Based Advertising) Vast delivery methods

at able avail zza, y l t en ia Curr LaG-P ing & d a G MK Kelapa her to ot n o o ls l ing s Com 13 ma

Content and Delivery Methods

Using common applications and methods available in all phones Contents

SMS

MMS

USSD*

Promotion Interactive Content Loyalty Program Information

LBA best usage

Directory Service

Customisation Digital Mobile Brochure

Simple direct product brochure

Digital Mobile Voucher/Coupon One time or limited loyalty program

Events Directory Your digital mobile Information

MMS / WAP

SMS / MMS

*) Embedded on SIM Card **) 85% of 170million cell phones are included with the feature

Sales Oriented Campaign Tool Personal, private and direct

USSD/WAP

Specified Time, Area & Quantity Choose your broadcast time & budget

WAP Microsite Be more elaborate with Brands

WAP

Reduce waste

Go paperless, go green

WAP**


Introducing

Mobile Voucher SMS

Also Available

In-Store Redemption Mechanics

AV

Contents

400

Characters

MMS Delivery

SMS

EPOS manual input

MMS

EPOS scanner

Cashier Deletion

EPOS manual input

Forwarded or one-time only? The choice is yours

Do more, distribute more

Deliver image, AV file & more texts

Mobile Coupon/Voucher via MMS Use Mobile Voucher in conjuction with these retailers or more*

*) Additional retailers may be added by advertisers/brand owners at no-cost

r ol fo o t t Grea ilers and s reta owner d bran alike


Introducing

Brand2Number Pick-Me Targeting & Segmentation

Sales Oriented Campaign Tool Targeted and Segmented Campaign

Use Pick-Me to deliver message to the right target* Select from Brand2Number prebuild segmentation profiles

*) Aktifmob is currently managing over 48.6 million Telkomsel subscribers and over 12 mobile media inventories

Customer Communication Tool

Allowing Brand to communicate directly

Community Builder

Encourage community building T

uc od l Pr mse By elko

2

t

p

e ber onlack PhG, B By G, 3

M

Go paperless, go green

ry

e u Ag Gro By Age 8 n ies tio Cit ca sia Lo one d By In 37 e nts m me co eg In PU s By0 AR 1 r de le en ma G / Fe By ale

Green Infused Marketing

2000

The shared SMS short code number for mobile advertising

Each campaign is differentiate by its unique Keyword alias Brand2Number

COST 2 ADVERTISER Incoming and Outgoing SMS, MMS

FREE 2 CONSUMER

Incoming and Outgoing SMS, MMS


Example

Sales Infuse Mobile Campaign

Ur Brand

#2000

Use this as replacement of your Customer Service Hotline number. Brand2Number is open 24/7 allowing operational cost reduction and many other savings. Ur Brand

Keyword

#2000

Use this method to generate consumer profiling or as part of Interactive Communication related to particular campaign.

Ur Brand

Ur Brand

Unique-ID

#2000

Use this method to measure sales by each purchased item. Ask consumer to send a Unique-ID printed inside the packaging

Brand2Number Usage on Product Packaging

Text

BRAND NAME to 2000


Example

Consumer Data Mining & Profiling

Opt-In Consumer Ur Brand

#2000

Ask your consumer to simply text in Brand Name to initiate the data mining process. Ur Brand

Answer#User Profile

#2000

Gain more insights into your consumer by asking them to enter their particular profile. #2000

Response

Database MSISDN

Mobile Number

User Profiling

Detail profiles by request

Rewards

After submitting provide your consumer with direct digital rewards in the form of either Mobile Voucher, Pre-Paid Top-Up, RBT, Games or any other rewarding experiences that would benefit your Brand

Brand2Number Usage for Consumer Data Mining

Analytics

Detail analytic with charts

24/7 Access

Online, anytime, anywhere


More Information

Read the experiences and lots more

Corporate Site

Facebook Site

Twitter

www.aktifmob.com

www.facebook.com/aktifmob

www.twitter.com/aktifmob @aktifmob Aktifmob (PT. Anugrah Kreasi Solusindo) Jl. Tebet Mas Indah III E-39 Jakarta Selatan 12810 Tel. +62 (21) 837 86934 Fax. +62 (21) 837 86858 info@aktifmob.com

Aktifmob Mobile Advertising Product Updates  

Aktifmob 2011 mobile advertising product updates that include: LBA (location based advertising), Retail Integration, Mobile Vouchers and man...

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