F L O U R
THE FLOUR MARKET The flour market in terms of revenue and volume is expected to reach USD 245.82 billion and 183,100.0 kilo ton respectively in 2020
ncreasing demand for bread and bakery products and convenience staple food is the major factor driving the flour market globally. With the rise in per capita income and increasing awareness towards convenience food staples, demand for bread and bakery products has increased in recent years. Rising consumer awareness towards low protein gluten free food items is positively driving the consumption of non-wheat flours (rye, corn and rice) in the form of gluten free food items. Expansion of the aquatic feed industry in Asia Pacific has increased the flour consumption in the form of animal feed. These factors are considered to positively drive the growth of flour market during the forecast period from 2014 to 2020. The global flour market, by application is divided into six application segments: noodles and pasta, bread and bakery products, wafers, crackers and biscuits, animal feed (including pet food), non food application (including bio plastics, biomaterials, and glue), and others (including roux and baby food). Both by revenue and volume, bread and bakery products were the largest contributor in global flour market in 2013, accounting for a market share of 38.73 percent and 35.61 percent respectively. Generally, wheat flour is being used as principal ingredient for bread and bakery products. With the rise of per capita income and
30 | Milling and Grain
increasing awareness towards convenience food staples, demand for bread and bakery products has increased in recent years. Growth in consumption of bread and bakery products is triggered by factors such as increase in penetration of fast food industry in Asia Pacific and rising demand for convenience food due to lifestyle up gradation. The global flour market has been segmented into four broad regions: North America, Europe, Asia Pacific and RoW. By volume, Asia Pacific contributed the largest market share in 2013, accounting for 37.32 percent of the overall market. Low average selling price of flour and high population density are key volume growth driver for Asia Pacific flour market. By revenue, Europe contributed the largest market share in 2013, accounting for 32.32 percent of the overall market. High per capita consumption of flour in the form of bread and bakery products and increase in average selling price of flour are key revenue growth drivers for Europe flour market. Some of the leading players in the market are Ardent Mills Canada (Canada), Archer Daniels Midland Company (US), Associated British Foods plc (United Kingdom), ConAgra Foods, Inc. (US), General Mills Inc (US), King Arthur Flour Company, Inc. (US), Hindustan Unilever Limited (India), Hodgson Mill, ITC Limited (US), White Wings (Australia) and Wilmar International Limited (Singapore) among others.
Global Flour Market â€“ Flourishing Animal Feed Market in Asia Pacific to Lead to Market Growth
The global flour and flour milling market is an important part of the global food industry and is a connecting link between farmers and food processors. The market has come a long way from the days when the use of water-and wind-driven mills was a norm. The modern flour market uses a combination of highly developed technology and skilled manpower and functions as a continuous-