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Jaeckering Julia Lamskemper, head of sales for Mühlen- und Nährmittelwerke India is a new market for Jaeckering. It is a test to find out the demand for our products. A lot of people are very interested.

Olmix, Sahil Bedi, sales representative What are the biggest challenges in the feed industry in India? Feed safety – often feed is not covered up properly. If it is not covered up properly, the feed will not keep and this can increase the risk lot of bacteria. What are the most positive aspects of the Indian market? Farmers are interested in storing products properly but unfortunately the government is not.

AB Vista, Atmaram Yadav, sales manager What are the biggest challenges in the feed industry in India? For AB vista, it the cheap prices in India. India is more expensive than China but people are willing to pay. What are the most positive aspects of the Indian market? India is very accepting of UK companies and international business.

Lesaffre Feed Additives, Saurabh Singh, business development manager What are the biggest challenges in the feed industry in India?

Silos Cordoba, Pablo Fernandez, Asia area manager We are here because we think that this is the time for Asian countries. Even with the global crisis, these countries have been doing really well. Many governments are pushing the market, pushing the companies to introduce these kinds of technologies to store any kinds of cereals. So many competitors have been working here for a long period so it’s our turn: offering our products, our quality, shaking the market to get our piece of the cake.

The main challenges are meal and the price of marketing. Farmers demand a good price. Nutrition is not as balanced as we need it to be. But framers are open-minded. Selling a technical product is very hard. You have to convince farmers that the supplement is worthwhile. What are the most positive aspects of the Indian market? There is the opportunity to explore and try new options. There is a high demand. Supplying this demand is the challenge.

Jan | Feb 13 - Grain & Feed Milling Technology  

The January February edition of Grain & Feed Milling Technology magazine.

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