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Shruti Kale product designer 91 7829430259


Industrial Designer _a design consultancy _Bangalore 9 months ( april 2011 - present ) + Understanding of the project brief. Creating project plan and timelines. Close communication with the client and involved him in all stages of the project. Research and analysis (Understanding of consumer perception, market study, competitor analysis, etc.). Evolution of design and possibilities through analysis. Visualization of the consumer study for better understanding of the client and non design people. Conducting and participation in brain storming sessions during design phase. Ideation and visualization of concepts through sketches, cad models, physical mock ups, proof of concepts and prototypes. Communicating concept with the engineering team and creation of engineering drawings. Communication with the prototyping team in regular basis. Development of preliminary BOM development and preliminary costing for prototypes and manufacturing. Creating way forward for the project during last stages of the project. Making presentations in all derivable stages to the client.

Graduation project _Think Design Collaborative _New Delhi 6 months ( august 2010 - january 2011 ) + Compact Furniture Design for Godrej Exhaustive quantitative research involving opportunity mapping, scenario study, summarization and insights. Exhaustive qualitative research involving user research, in depth environment studies , usage scenarios and insights. In detail research of upcoming housing scenarios in India. Initial concepts, wire frame models, sketches and perspectives. Visualization of concepts in software. Design development of a range of furniture under development and design drawings for the same.

Worked for leading consumer electronics brand ( Live project ) 2 months ( june 2010 - july 2010 ) + Washing machine design for Indian market Indepth research and analysis ( qualitative and quantitative ) of various Indian living and washing habits. Initial concepts through cad models.

Internship _Uniken _Pune 2 months ( june 2009 - july 2009 ) + Hand geometry verification system Packaging and form design of the product + Worked on Rel Id user interface Creation of wire frames


“Anything which means and needs ‘design’..”


Research and Analysis Have got a lot of exposure and understanding of Indian consumers, specially of the Indian

Conceptualization Transformation of inspiration into actual design direction. Creating valuable design solutions under the constraints and limitations Form Form generation and development. Good team player Taking everyone’s criticism and design opinions positively and incorporating them in a meaningful manner.


Hand skills Software skills

Sketching, marker renderings, material handling, model making 3D modelling softwares / Rhinoceros, Alias ( basic ) 2D softwares / Photoshop, Illustrator, AutoCad Rendering softwares / V Ray, Keyshot Video editing software / Power Director


MAEER’s MIT Institute of Design Graduate, Product Design

/ 2006-2011

New Arts, Science and Commerce College Ahmednagar ( 10+2 , Science )

/ 2006

Hoping for positve_Thank you

Shruti Kale CV