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2016 ANNUAL REPORT


INSIDE THIS REPORT .

Dean’s Message ..............................................................1 BEAC ...............................................................................2 Engagement ................................................................ 4-5 Innovation .................................................................. 6-7 Impact ......................................................................... 8-9 Financial Report ..................................................... 10-11 Strategic Objective 1 ............................................... 12-13 Strategic Objective 2 ............................................... 14-15 Strategic Objective 3 ............................................... 16-17 Strategic Objective 4 ............................................... 18-19 Donor Recognition .................................................. 20-25

MISSION The mission of the Gordon Ford College of Business is to be a leader in providing high-quality, applied undergraduate business education and select graduate programs that meet the needs of the business community.

ANNUAL REPORT TO STAKEHOLDERS Activities and events showcased in this report reflect only a small sampling of the numerous activities held within the GFCB during 2016. This report is organized to share accomplishments within the four strategic objectives of the College as well as the three AACSB concepts of Engagement, Innovation, and Impact.

EDITORS Ms. Stacey Gish, GFCB Communication Coordinator Dr. Shane Spiller, Continuous Improvement Committee Chair

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Western Kentucky University is an equal opportunity institution of higher education and upon request provides reasonable accommodation to individuals with disabilities. www.wku.edu/eoo Š2017 Western Kentucky University. Printed from state funds.


Throughout this report you will find convincing evidence that our distinctiveness as “the best applied college of business in the Commonwealth of Kentucky and beyond” (in my humble opinion!) is being widely recognized by the higher education community and aggressively embraced by our students and employers. Simply put, the “educational value chain” that we created and continue to refine benefits our students and enhances the economic vitality of the region.

DEAN’S MESSAGE

Over the past five years, our faculty, staff, and students have diligently engaged educational partners at the high school and community college levels to be certain prospective students understand our vision. The longterm value that a college education provides is not a luxury but a necessity. Students need to clearly understand that four years of college, especially an applied business college with top-level credentials, can result in $1 million more in lifetime earnings than high school graduates. What is so special about the Gordon Ford College of Business? Our unique focus on real-world, skill-based education coupled with our award -winning Professional Education And Knowledge (PEAK) program results in career preparation for our students that is truly unique. Our faculty, alumni, and business partners play important roles in the GFCB educational value chain. Our faculty are the best anywhere — they are professionally qualified at the highest levels, student-focused, and mission-driven. In addition, our dedicated alumni and engaged business partners dedicate time and financial resources to assure we are able to offer our students support through scholarships, internships, and mentoring that results in a unique college experience.

Zane Ramey (Accounting), Haley Burgin (Finance), and Annalise Maillet (Economics) were recognized as Scholars of the College during December 2016 Commencement. They pose with Dean Jeffrey Katz.

Western Kentucky University continues to be a transformational place “On The Hill” that imparts what we refer to as “that something special,” where the Spirit of Western does indeed “Make the Master.” Our College has experienced financial reductions in the face of increased enrollment levels but has continued to advance increasing levels of student success. Our new President, Dr. Tim Caboni, begins his work as the 10th President of WKU on July 1. We are excited to be part of his vision for WKU and his goal to make the new business building the university’s top capital project. Clearly, 2016 was a year of significant success for our college. With your support, we are poised to make 2017 another special year! Thank you for engaging with our College and we look toward the future with your connection and support. Please give me a call, send an e-mail, or stop by to share your thoughts and suggestions. It is always a pleasure hearing your ideas. Warm Hilltopper Wishes, Jeff Jeffrey P. Katz, PhD Dean and Professor

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From Top Row, Left to Right:

BUSINESS EXECUTIVE ADVISORY COUNCIL

Keith McGregory .............Drexel Hamilton Scott Whitehouse .................. Brinly-Hardy Vince Foushee .............................. Retired, ...................................The Lyons Company Chad Davis .....Red Rock Business Advisors Shawn Morris ............. Cigna-HealthSpring Jane Chappell............. Raytheon Company Kay Meggers .................................. Arconic Dan Reynolds .... PNC Capital Markets, LLC Dick Gladden...................... The Data Vault Wes Barton ................. Third Prime Capital Mark Crothers................................. Luvata Terri Wiethorn ....... Fruit of the Loom, Inc. Jim Ising ........................................ Retired, ........................ Commonwealth Insurance Heather Rogers ..... Southcentral Kentucky ............Community & Technical College Dean Jeffrey Katz .............................. GFCB Joe Natcher ......... Retired, Southern Foods Spencer Coates ......... Houchens Industries Randy Capps ........... Leadership Strategies Rick Wilson ....................................... BB&T

Not Pictured:

Gary Broady ...... Franklin Bank & Trust Co. Ron Bunch...... Bowling Green Chamber of ............................................. Commerce Thomas Joyce ....... The Hershey Company David Laird ............................ PrescriptLink Joey Lanius.................. Accenture Strategy Bob Owsley ..... First Cecilian Bancorp, Inc. Karen Pickerill .................Pricewaterhouse ........................................... Coopers LLP Marc Satterthwaite ...........Brown-Forman Ron Sowell ........... Commonwealth Health ........................................... Corporation Don Vitale ........... Manchester Capital, LLC Greg Wassom .............................U.S. Bank Michelle Wells ...............Yum! Brands, Inc.


GFCB BY THE NUMBERS A snapshot of 2016

2,120 students in 10 academic majors: 319 Accounting ▪ 245 Economics ▪ 257 Finance 187 Information Systems ▪ 790 Management ▪ 322 Marketing

8 minors ▪ 3 undergraduate certificate programs 138 students in 3 Master’s level programs 25%

growth in graduates since 2012 192 honors students ▪ 70 study abroad participants Professional Education & Knowledge (PEAK) participants = 475+

6 Centers of Excellence: Applied Economics ▪ Entrepreneurship & Innovation ▪ Financial Success Leadership Excellence ▪ Professional Selling ▪ Study of Capitalism

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1% of all business schools in the world with dual accreditation AACSB International unveiled its updated logo → 3


ENGAGEMENT

Effectively connecting our mission-driven activities between the faculty, staff, students, and our stakeholders

ENGAGING IN THE ACCOUNTING PROFESSION The Department of Accounting strives to not only to deliver excellent, applied accounting education for students in the Commonwealth of Kentucky, but to provide servant leadership that benefits the university, the community, and the profession. The faculty and staff members of the department exhibit a spirit of engagement that leaves a positive impression not only in the College, but around the community, and within the accounting discipline. The accounting discipline is deeply rooted in the history of the Gordon Ford College of Business, as many of its first faculty members were professional accountants from the Bowling Green community. Connecting the teaching of accounting and the practice of accounting has been an important engagement point for more than a century. The department employs new initiatives each year that continue this historical tradition. One of the department’s most recent initiatives to engage in the profession has been the highly-successful Continuing Professional Education program. More than 100 accounting professionals came to campus in 2016 for one of two daylong professional development sessions. Ms. Sheri Henson, an instructor since 1999, leads the planning of the CPE Program.

“There is no need to go online or travel to a larger city to earn the required continuing education credits to maintain one’s CPA license,” Ms. Henson said. “The program provides a handy, cost-effective, and enjoyable way to remain current in the profession. Further, it’s an opportunity for accounting professionals in the area to engage with our accounting faculty, our accounting majors, and each other.” Since the first CPE Day in 2015, participants have learned about ethical concerns, nonprofit tax, fraud, finances, and even communication. Regardless of the participants’ prior education, everyone is a ‘Hilltopper for a Day!’” As faculty adviser of the Beta Alpha Psi Accounting Honor Society, Ms. Henson endeavors to instill the principles of service in her students, which she hopes they remember and practice as they take post-graduate accounting positions. In fall of 2016, 34 BAP members recorded 340 service hours. “Community service adds value to the people we serve,” said Ms. Allie Romans, 2016 Beta Alpha Psi President. “Being able to come together as a group and give back to our community also creates a special bond within the organization. I always see our community service


opportunities as a time to de-stress and engage with the community.” One of the many events supported by the volunteerism of Beta Alpha Psi members is the annual pro bono income tax preparation service led by accounting instructor Mr. Richard Callahan. Mr. Callahan spends two nights a week during the month of February mentoring a handful of students from his Accounting 431 Federal Taxation class as they prepare state and federal income tax statements for WKU faculty, staff, and students who request assistance. Originally, the idea was to provide a service learning project for accounting students but has proven effective at providing another vehicle through which students can practice their professional proficiency as well as their interpersonal communication skills. Collectively, Mr. Callahan and his students spend more than 250 hours providing this complimentary tax service. “Our accounting students seem to gain some confidence from participating in the project and most seem to enjoy helping their fellow students,” he said. “Our student tax clients also are very appreciative.”

1,418 Students who attended a lecture sponsored by the BB&T Center for Capitalism

1,200 Hours of community service projects performed by Enactus 5


INNOVATION Developing a portfolio of alternatives to achieving our mission

ACHIEVING INNOVATIONS THROUGH APPLIED CENTERS Accelerating innovation in order to transform business education for the betterment of our region and our Commonwealth is the ultimate goal of our applied centers of excellence. The Center for Professional Selling The Center for Professional Selling is one of six current centers of excellence supported by the Gordon Ford College of Business. In 2016, the Center enjoyed the completion of its four-room, state-of-the-art Sales Center Classroom, where students can begin their sales careers in a welcoming and collaborative environment. The larger classroom portion of the room serves as a typical classroom, where lecture and discussion takes place, along with student and faculty interaction. Students will make presentations in the larger classroom setting, where they are videotaped and then sent to one of the three smaller officesized rooms to view their presentation. The smaller office-sized rooms attached to the larger classroom also serve as individual sales meeting rooms, where sales professionals come into the classroom to assist students with their sales skills in a one-on-one setting. The

interaction can be played in the larger classroom in real time, giving students the opportunity to critique the interaction. “We bring approximately two dozen different companies into our classes each academic year, and these individuals serve as the buyer while our students sell the product,” said Center Director Dr. Lukas Forbes. “By having our new sales classroom, we are able to have the student sell in the environment very similar to a real-world office. This enables the student to be much more prepared for a sales job upon graduation relative to peers at other institutions without this type of classroom.” The Initiative for Applied Data Analytics The Initiative for Applied Data Analytics is in the final steps to becoming the seventh GFCB center of excellence. Its mission is to collaborate with the business community and assist them with enhancing products and services through data analysis. Grant money allowed the initiative to purchase a 3-D printer, which gives the initiative flexibility in serving businesses and student entrepreneurs.


“Having a 3-D printer isn’t necessarily innovative for the sciences, but it is an important innovation for the College of Business,” said Director Dr. Kirk Atkinson. “We want the Center for Applied Data Analytics to be the hub for a variety of projects that help student entrepreneurs and small businesses.” The Center for Entrepreneurship & Innovation The Center for Entrepreneurship & Innovation has joined the national Pathways to Innovation Program, which encourages science and engineering students to collaborate with business and entrepreneurship programs. WKU is one of 50 institutions selected to participate in the program. “The objective of this grant is to help engineering students be more entrepreneurial,” said Center Director Dr. Dawn Bolton. “To that end, we hosted a specific Entrepreneurship Speaker Series event that featured a top engineer from General Motors who emphasized the success of engineers who exhibited an entrepreneurial mindset. The sciences, particularly engineering, provide many students who have great and innovative ideas but don’t know how to launch them.”

42 Students who made Topper Tank business plan pitches

357 Student Success Tutoring Center appointments 7


IMPACT Understanding and measuring mission achievement

INTERNSHIP PROGRAM PROVIDES IMMEDIATE IMPACT UPON STUDENTS Recognizing its mission as an applied College of business, the Gordon Ford College of Business strives to make a difference in business and society through the impact of its research, teaching, and service. Impacting student learning through a more coordinated effort to expand internship opportunities has been a long-term goal of the Strategic Planning Council (SPC). That goal was finally realized in 2016 with the hiring of the GFCB Internship Coordinator, Monica Duvall. Ms. Duvall is dedicated to expanding the experiential learning opportunities of all business students through creating partnerships with the business community and serving as a liaison to the College’s six undergraduate disciplines. Business community partnerships focus on providing internship opportunities for students, but also include job shadowing and plant tours for students and bringing business executives to campus for guest speaking and other events. Students have always been able to get internships and earn course credit for completing internships, but now, the GFCB has placed itself in a position to better meet the needs of both the student and the company.

“Having a dedicated person for the College allows employers to be sure that their opportunities are not lost in the shuffle, posted on Career Link, and communicated with students,” Ms. Duvall said about her role as Internship Coordinator. “It also allows for faculty members to then be a reference for students, as all opportunities are posted and available for all students to apply.” Since her arrival in late February 2016, Ms. Duvall has corresponded with almost 200 employers, many of whom had never employed an intern from the GFCB. Through those conversations, she has been able to establish approximately 140 internships with a business focus, with more than 120 students taking advantage of the jobs. “I do not think I could have gotten my internship without Monica,” said Cody Cox, human resource management major interning for Houchens Industries. “I am so thankful that I have a dedicated internship coordinator, because I still ask her questions about what to do in a tough situation or give her feedback on what my internship has taught me.” Unlike the internships of years past, today’s internship experiences offer at least a minimum wage salary and real on


-the-job duties, not simply fetching coffee and filing papers. “All employers are asked to provide the student with ‘real world’ experience,” Ms. Duvall said. “Though ‘grunt’ work could encompass a small percentage of their daily duties, the majority of their day is to be getting their hands dirty, learning about the industry and the company they are working for, and participating in job activities, as if they are a full-time employee.” Ultimately, Ms. Duvall wants every business student to participate in at least one internship during their college years. “Research shows us that students who have experience on their resumes are more apt to receive a full-time job offer,” she said. “In fact, many student interns receive a full-time job offer from the employer after their experience ends.” An internship is the best way to apply classroom knowledge to the real world. “I love working at Houchens!” said Mr. Cox. “They let me use knowledge from the classroom and apply it to the company. If it wasn’t for the Gordon Ford College of Business, I would not have the knowledge I need to be successful at this job.”

458% Increase in the number of students completing an internship for class credit

61 Articles published in peer-review journals 9


FINANCIAL REPORT

Highlights of 2016

Receipts State Funds Recurring State Funds (Base Budget) Non-Recurring State Funds Program Fees (Provided by Students) Total State Funds

$ $ $ $

13-14 10,764,125 1,700,711 128,481 12,593,317

WKU Foundation Income Generated from Endowments Cash Gifts Received in Period

$ $

494,842 466,791

Expenses Program Support - State Program Support - Non-state Student Support - Scholarships - Non-state

$ 11,776,036 $ 265,718 $ 198,291

14-15 $ 11,016,584 $ 1,182,574 $ 158,943 $ 12,358,102

15-16 $ 11,180,865 $ 1,229,582 $ 912,416 $ 13,322,863

3-Year Percent Change 3.87% -27.70% 610.15% 5.79%

$ 569,521 $ 328,621 $ 1,217,1321 $ 1,300,7711

-33.59%* 178.66%

$ 11,305,635 $ 345,103 $ 177,227

4.99% 78.14% -19.47%*

$ 12,363,917 $ 473,357 $ 159,675

Endowments Balance as of: WKU Foundation College Heights Foundation Total Endowments 1

12/31/2014 $ 15,343,056 $ 1,597,467 $ 16,940,523

Oppitz Estate gift was received in two periods

*Primary changes due to reduced earnings by WKU Foundation funds

12/31/2015 $ 16,267,794 $ 1,899,258 $ 18,167,052

12/31/2016 $ 16,333,782 $ 1,847,898 $ 18,181,680

3-Year Percent Change 6.46% 15.68% 7.33%


FINANCIAL ANALYSIS & UPDATE FOR 2016 Key items of interest for this year’s financial report are the addition of Student-Provided Fees and the increase in cash gifts to the College. The enrollment in the College has increased by about 25 percent over the last five years while University leadership has redirected recurring and non-recurring financial resources to the WKU central budget. As a result, program fees have increased by about 179 percent upon the College’s implementation of a $15 per credit hour fee for undergraduate courses. This fee secures financial support of several high impact student services within the College and provides appropriate teaching resources and required professional development opportunities for faculty. For example, the additional revenue from those fees have allowed the addition of a dedicated career counselor, internship coordinator,

communication coordinator, and a tutoring center on site. We also promote the career readiness of our students through enhanced opportunities for professional student travel and networking. Our long-term reputation for providing high quality business education is an easy “sell” for our development team as they work toward finding resources to assist us in meeting our mission. Cash gifts to the College have increased by about 78 percent over the last three years, primarily due to a substantial estate gift provided over two years by former Assistant Dean John Oppitz who served our College for many years. And, while our income generated from endowments has continued to fall due to market performance of the funds, our overall endowments have increased by over seven percent.

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STRATEGIC OBJECTIVE 1

Recruit and retain well-prepared students and highly-qualified faculty and staff.

DR. LEYLA ZHUHADAR: ENGAGED PROFESSOR, IMPACTFUL RESEARCHER Pushing students to accomplish more than they thought possible and strengthening how they utilize data analytics skills within their majors is a goal of Dr. Leyla Zhuhadar, Assistant Professor of Information Systems and professor of the Business Informatics course in Data Mining. Since the course is one of the final upper-division courses a student will take for the Business Data Analytics major, Dr. Zhuhadar desires to make it a unique experience. “I try every semester to look at each student individually and their major,” she said. “What project best fits the major?” Students learn about data models and must determine which one is best for the project they are working on. After running the data, students present their findings in class, where they receive feedback from classmates and professor. “They learn from each other,” Dr. Zhuhadar said. “They rate each other’s presentations and give each other advice.” After some fine-tuning, students are ready to create posters for presenting to the entire College. At the end of the semester, the second floor lobby of Grise Hall becomes a bevy of activity with students propping their oversized posters onto easels and dragging laptops and

other props onto tables. Dr. Zhuhadar places nametags on each student and ensures that fellow faculty and staff have judging rubrics in hand. Faculty and staff provide comments on each project and vote for the most impressive research. “I enjoy teaching this class,” she said. “I can see them improve the whole semester. Their understanding gets better, their presentations get better. It’s wonderful to see students succeed.” Students not only present in front of the College, but Dr. Zhuhadar encourages them to take their work elsewhere: to the Student Research Conference and to the Posters at the Capitol event, for example. She helps them apply for grants that assists with travel and other research expenses. Over the past several years, at least three of her students have been awarded $9,000 in Faculty-Undergraduate Student Engagement (FUSE) grants. Two of her students were accepted to present at the INFORMS International Conference in Hawaii during the summer of 2016. Corey Travis and Zachary Ross both received grants to attend the conference with Dr. Zhuhadar providing a portion of her grant funding to the students for their travels.


The conference presented an opportunity for the students to network with industry professionals as well as academics. In fact, Travis’ current position came about as a result of the networking opportunities offered during this conference. Ross began a full-time data analytics position after the conference, as well. “This is how it’s supposed to work,” Dr. Zhuhadar said. “A student’s impressive work leading to a full-time position. I’m proud of them.”

17 Student Organizations sponsored by the GFCB

More than an engaged and innovative instructor, Dr. Zhuhadar is also establishing herself as a prolific and impactful researcher. Solving complex societal problems using data analytics techniques is the focus of her research. One of her most recent research articles involved analyzing hospital health care systems to predict resources needed to combat Zika virus outbreaks. Other research has focused on new technologies to assist college professors design their courses based on the individual learning goals and needs of their students.

75% Increase in the number of Honors students taking business courses this past year 13


STRATEGIC OBJECTIVE 2

Offer high-quality applied business programs that prepare students for lifelong learning and success in a diverse global workplace

ASSURANCE OF LEARNING PLAYS IMPORTANT ROLE IN CONTINUOUS IMPROVEMENT It is not enough to declare Gordon Ford College of Business graduates are prepared to enter the workplace or that the College’s programs are high quality. A program of study should educate as well as reflect what employers need. A quality program must address two different measures: program relevance and program effectiveness. To achieve accreditation, business and accounting programs must satisfy the expectations of a wide range of quality standards relating to strategic management of resources, interactions of faculty and staff with students in the educational process, and achievement of learning goals in degree programs. Maintaining that accreditation for more than 35 years is a testament to the continuous improvement process of the College in all of these areas. The Gordon Ford College of Business uses multiple methods as part of a continuous improvement process for its academic programs. This process engages stakeholder groups and faculty to ensure the relevancy of instruction. An integral component to the GFCB Curriculum Management process is the Assurance of Learning Committee, a group that conducts quality checks for the College undergraduate

programs and the MBA. The AOL Committee is chaired by Dr. Jean Snavely, Instructor in the Department of Finance. “We are always looking for indicators of how our students are doing” Dr. Snavely said. “Major case studies in senior classes are a common but effective way we can check to see if students understand what they should, but we also look at many other things. Areas of concern are addressed with professors teaching the courses, or maybe through curriculum change. Either way, we are striving for continuous improvement.” A separate group assesses quality for the Accounting undergraduate and graduate programs and those efforts are led by Accounting Professor Dr. Stacy Bibelhauser. “In addition to an end-of-program exam, we also pull work right out of the classroom and have others look at it to make sure our students are learning what they should be,” she said. “We also survey graduates who are five and 10 years out from graduation to learn how our program could help students more.”


Innovations in programs come through engagement with the business community to find changes in practice. Advisory Board Interaction The College, as well as most Departments, uses an advisory board comprised of industry professionals who provide input into the future direction of programs.

2 New Graduate Certificates

Surveys Current curriculum should reflect what stakeholders need once students are in the workplace. Some of those needs can be addressed by studying national, regional, and state surveys. Additional surveys are administered by GFCB in cooperation with local chambers of commerce and alumni. Surveys were an important source of information that drove changes in the MBA curriculum in 2016. New Trends Faculty engagement in the business community is important to ensure students are learning about the most recent trends and methods in business practice. Guidance also comes from national standards boards. For example, new programs in sustainability and data analytics were driven by seeing the growth in industry need.

45 VIP Student Tours conducted by GFCB Ambassadors 15


STRATEGIC OBJECTIVE 3

Build a recognized culture of professionalism among students, faculty, and staff.

DEDICATED ADVISING STAFF NURTURES STUDENTS THROUGHOUT COLLEGE The Undergraduate Student Services professional advising team in the Gordon Ford College of Business provides the primary source of academic and curricular guidance for more than 2,200 majors as well as students who minor in one of the business disciplines and seek professional guidance. In the GFCB, four professional advisors and an administrative assistant guide students from recruitment to graduation. They assist students to identify and explore their academic interests and capabilities as well as assist with the technical aspects of selecting majors, registering for classes, applying for scholarships, and — eventually — filing paperwork for graduation. While the academic part of the relationship is crucial to ensuring students have the information needed to graduate on time, many don’t see the personal relationships formed between advisor and student. “The personal bond between a student and the advisor is very important,” said junior accounting major Lejla Nuhanovic, who also works part-time in the Undergraduate Student Services offices. “Students ask the advisors millions of questions from A-Z. Whether those questions be how to

navigate through College, the business world, or life in general, students have someone to turn to who has been through what we are going through and is willing to guide us in the right direction.” Academic advisors tend to be “on the clock” 24 hours a day, seven days a week. Whether its answering frantic emails from students who are trying to register for classes at five in the morning, being stopped between their offices and the restroom for just “a quick question,” or staying “just a few more minutes” past the close of the business day, advisors know they hold the keys to calming student fears and concerns. “We know we are the ‘go-to’ person for many in the building,” said Ms. Sandy Patterson, one of the advisors. “Students rely on us for everything sometimes and we want each of them to finish on time and earn a degree they can use and will be happy with.” Student academic success and personal happiness are both important to the advising staff. Each advisor can share an anecdote about a student success story. Senior Management and Economics double major Flavio Chavarri came to the GFCB as an international student from


Peru but was incredibly homesick during his first few months on campus. After a couple of unhappy visits to the advising staff, they encouraged him to find a student organization with which to get involved. Not only did Mr. Chavarri find an organization and find a group of likeminded friends, he became President of the International Diplomats and has founded a fraternity for international men. Mr. Chavarri plans to begin studies toward his MBA at WKU. Their personal interest in student success doesn’t just happen within the walls of Grise Hall, however. They actively engage extended campuses, the Community and Technical College system, and even high schools. In fact, for some online students, the advising staff serves as the only WKU face they see during their studies. Constantly increasing their reach and improving their services to students is important to the GFCB professional advising team. Innovations this year include revamping their online presence with a series of forms and videos to help answer student questions and creating targeted advising strategies to help alleviate the influx of student appointments during the peak advising season.

7,500 Student advising appointments

458 Student career guidance appointments 17 13


STRATEGIC OBJECTIVE 4

Develop, broaden, and strengthen significant relationships with all internal and external stakeholders.

CENTER FOR FINANCIAL SUCCESS ENGAGES COMMUNITY IN FINANCIAL LITERACY Financial stress can negatively impact a person’s health, relationships, and overall quality of life, which is why WKU’s Wellness Program decided to offer a nine-week series of courses called the Financial Success Series. “Personal Financial Management affects every aspect of life, said Finance Professor Andrew Head, Director of the WKU Center for Financial Success, who led the series on behalf of the TopLife Wellness program at WKU. “From a mental health standpoint, financial stress can have a profound effect on a person’s physical health.” More than 50 people took advantage of the pilot program, which debuted on campus in the Spring of 2016. Participants were split between two sessions, attending one hour-long session per week. A wide variety of WKU employees participated. “Just because you have ‘Ph.D.’ behind your name doesn’t necessarily mean you know how to manage your money,” Mr. Head noted. He added that the series was open to the spouses of employees, with some employees even inviting their adult children to learn about specific topics, which is a great thing to improve the financial knowledge

and financial health of the entire family and subsequent generations. Participants received a year license for the budget website, YouNeedABudget.com, as well as hands-on training from Mr. Head in using the software. While planning and budgeting were main topics of conversation each week, other issues discussed credit cards, car buying, and retirement planning. Financial Success Series course members also were able to seek individual counseling from Mr. Head and the three other financial counselors who staff the Center for Financial Success. “This series fits perfectly with the mission of our Center, which is to assist the community in becoming informed, financially independent citizens,” Mr. Head said. Financial literacy is needed more than ever amongst the collegiate community, according to Mr. Zach Jones, a Financial Planning and Political Science double major, who serves as one of the peer counselors for the Center. “Many students are not fully aware of the student loan debt that they have assumed to attend WKU,” he said. “They have not done research into the financial outcomes


they can expect for their career plan.” Jones and the other counselors work with students to understand their needs now as well as the post-graduation financial reality. “Demonstrating how far a starting salary will go… tends to be an eye-opening moment for many,” he said. “It motivates many to explore how to get a better handle on their personal finances.”

6 Advisory Councils assisting the College and Departments

Not only does the Center work with the WKU community, but they reach out into the southern Kentucky region to improve financial literacy. Long-term partnerships with Barren River Area Safe Space (BRASS), HOTEL INC, Veterans Upward Bound, and the Kentucky National Guard has provided much-needed complimentary financial advice and services to those vulnerable populations. Through the generosity of a $25,000 grant from MyGenetx in 2016, the Center is now able to provide financial guidance to veterans living in Warren and Barren counties. WKU students have been instrumental in planning and conducting these training sessions.

106 Attendees of the two Department of Accounting CPE Days 19 15 13


$25,000 and above DONOR RECOGNITION BB&T Confidential Ann and Rick Guillaume Robert and Elizabeth Oppitz Estate Hays T. and Betty J. Watkins Michelle Mattingly Wells $10,000-$24,999 Chad W. and Danielle Davis Fastenal Industrial & Construction Supply Mildred R. Fray Estate Larry and Cecile Garmon Vicki and Rick Holton J. L. Harman Educational Foundation Elizabeth and Don O. Pickerill Realtor Association of Southern Kentucky, Inc. Marc and Vicki Satterthwaite $5,000-$9,999 Baulch Family Foundation Darci K. Guerrein Kay and Thomas K. Lyons Dr. Kay H. Meggers $2,500-$4,999 BM2 Freight Services, Inc. Julie and Matthew S. Coffey Christy and Jerry T. Henderson, Jr. J & L Marketing, Inc. Dr. Lee and Ray Knight Amy and Dan M. Reynolds Tom James Company


$1,000-$2,499 Don and Robyn Barrickman Ike Brodofsky and Amanda Trabue Steven and Jill Brown Ann and Paul B. Calico Kevin L. Cardwell Sara and Marshall Celsor ClearDefense Pest Control of Raleigh, LLC Joan and Larry R. Coffey Wesley S. Daughtry Debra and Samuel S. Francis Nathaniel J. Gardner William L. Glover Tom and Judy Harned Shirley and Jack Henry Nancy and Frederick A. Higdon Donna and Richard C. Holland Dr. Allen K. Hunt E. James and Julie Ising Sally and Dr. Robert W. Jefferson Thomas J. Joyce Karen and Joey Duane Lanius Megan and Ryan K. Meredith The Miller Family Foundation National Collegiate Sales Company, Inc. Dr. Paula W. Potter Irvin & Beverly Small Foundation Southern Kentucky Society of Human Resource Management Brent M. Stinnett Dr. Steve Carroll Wells Martha and Harold E. Wills

WHY I GIVE: KAY MEGGERS EXECUTIVE VICE PRESIDENT & GROUP PRESIDENT ARCONIC GLOBAL ROLLED PRODUCTS

Why did you decide to donate to the GFCB? KM: Back in the 80s when I went to college in Germany, the German Federal Government provided me with an interest-free student loan that I later paid back. This money helped me to stay afloat while studying. That’s when I decided to give back to future students once I had the financial means to do so and have contributed scholarship funding over several years now. Why did you decide to specifically fund the GFCB Ambassadors Program? KM: I very much admire Dean Jeff Katz’ concept of “Ambassadors.” It’s a fantastic opportunity for students to gain leadership experience and build/strengthen their sales and marketing skills while at college. This helps to prepare them very well for their future personal and professional life. Plus, I continue to be very impressed when meeting with individual members of the Ambassador group every time I visit the GFCB. What would you say to encourage someone to give to the GFCB? KM: I’d encourage everyone who’s considering contributing to higher education to come to WKU and visit the GFCB to get to know the Ambassador concept first-hand and meet with some of the very impressive individuals. I believe that after that experience, you’ll be convinced that you’d be contributing to a great and very worthwhile cause. 21


$500-$999 Gene and Gay Cooke Linda and Willie Creech The Generosity Trust Richard D. Hays Havard A. Jordan, Jr. Elaine and Lewis Brent Mason Sedrik Ramal Newbern Nima and Vikram J. Patel Ann and Troy D. Puckett Robert and Linda Pulsinelli Alan D. Reeves Steve B. Robertson Dr. James R. Shannon Susan Tinnon Dr. Michelle White Trawick Jason Andrew Waters Alice and Jay Wissing

Teresa Sue Reynolds Mania Ritter Matthew James Roberto JoAnn and Ronald J. Roberts Amy Deann Scully Tony W. Simpson Michael A. Spoors Alice and James Edward Spradlin Richard J. Styza TriStar Greenview Regional Hospital Clarence W. Utley, P. C. Bradley D. Walker

$100-$249 Oliver Wayne Aho Sue and Terry Allgood Anchor Services, Inc. Dr. Amy McGough and Marc Archambault Lonnie A. Arnett Christina and Jason R. Atherton $250-$499 Reba and Dr. Kirk Atkinson Dr. and Mrs. Charles Richard Cory D. Ausbrooks Aldridge Deni Bahic Morris and Sandra Baker Judith and Gary Franklin Biggs Anita C. Baldock Tammy Gourley Birchett Batsel Appraisal Service Dr. Dawn Langkamp Bolton Bonnie and Ron Beck Dr. Mary Cathy Carey Mary J. Bird Mark E. Clark, CPA, P.S.C. Beverly and Dr. James M. Bowles Veronica and Jimmy T. Diemer Kristen Gayle Britt Dr. and Mrs. Jim Gaffney Laurie and Dr. Chris L. Brown Sherry and Tom Gawarecki Jeffrey Omar Brown Scott T. Graybill Shirley M. Buckner Dana C. Greene Carol W. Carden Michael Francis Karnes David Matt Carver Deanna Phillips Kerrigan, James G. Cheatham, Jr. Susan Clinard MBA, CPA Drs. Cassandra and Harold Little Robert Turner Cloar, III Michael L. Conrad Amy Miller Tonya L. Cooke G. William Moore Bruce Alan Coomes Dr. Daniel A. Myers Walter Thomas Crutcher Ellen and R. Allen Norvell David L. Conway, CPA Jo Ann and Gordon Andrew Richie L. Davidson Peterson Johnnye F. Diemar

Julie and Gary Ransdell

Linda and Douglas White Driver Linda Watson Elder Jill and Rodney R. England Joseph E. Feeney Gordon B. Foster, Sr. Maura and Donald R. Gerard, Jr. Martina and Phillip Gibson Michael Lynn Gipson Stacey Durbin Gish Patricia and James B. Gooding Linda C. Green Pamela and Mark William Hagan Mary and Roger A. Harpool Susanne Haynes Andrew James Head Joshua Jay Heavener Angela Marie Helbig Mary Hillenmeyer Barry A. Hines Cynthia Vanaey Hines Patricia and Robert L. Hinton Charles D. Hosmer John Franklin Hoxworth Billy Wayne Huffines Mitchell Brent Ice James Ray Jeffries Steven A. Keck Kentucky Medical Association Loyce B. Keough Kelly Jerome King Martha and Robert K. Kirby Robert Daniel Knight Sarah J. Langkamp Jana M. Lawrence James Clifton Long Mark and Melanie Lord Stephanie and Christopher S. Louder Lee Anne Lussier William G. Maddox Dr. and Mrs. Nace R. Magner Col. William P. Mansfield, Jr. Taras Martchenko Angela Marie Martin Robert Thomas Mason Amber Leanne McKee The Honorable Michael Lee Meredith


Tammara and Dwayne Lee Miller Gregory Alan Miller Howard Robert Mitchell Keith Aaron Morrison Ethonia Michelle Neeper Neighbors Consulting Ashley N. O'Reilly Page Financial Services, LLC Nancy and Roger Nicholas Parker Joseph Aaron Pawley Cheryl Payne Heather Palmer Pedigo Peggy and Phillip L. Petredis Piccolo, Inc. Mark and Elizabeth Pichea Leslie A. Prince Brian G. Raabe Honorable and Mrs. Donald Timothy Ray Barbara D. Reed Dennis E. Reeves Donna and Robert G. Rice, Jr. Ryan Keith Rice Alicia Jane Richardson Lt. Col. (Ret.) Danny B. Richardson Randall Parks Robinson John Edwin Roby Shirley C. Roe Matthew Turner Rydson Shari L. Scott Tracey and Jarrod R. Smith Ronald L. Smith Allen Charles Spears Alexander D. Spiller Dr. Shane Spiller Ladonna and David A. Stanley Jennifer Hines Steen Vivian E. Stobaugh William D. Stout Virginia Nunn Strohecker Barry Lewis Strong Marvina and Harry B. Sullivan James B. Swearingen Vincent C. Tanner James G. Taylor Priscilla Garland and James B. Tennill, Jr. Dr. and Mrs. Samanta B. Thapa Anthony Lee Thomas Christy and Kevin Thomas

WHY I GIVE: TOM HARNED EXECUTIVE DIRECTOR LOGAN COUNTY ECONOMIC ALLIANCE for DEVELOPMENT

Why did you decide to donate to the GFCB? TH: The GFCB gave me the tools for a strong career start. I am happy to “pass it forward.� My uncle graduated from Bowling Green Business University and my mother received a teaching certificate from WKU. My wife and I met as students. Western is very important to our family. How did you and your wife decide to give? TH: Many organizations encourage gifting assets including real estate. We wanted to divest some of our holdings and support the GFCB. What would you say to encourage someone to give to an institution of higher learning such as the GFCB? TH: In this era of declining state support, it is more important than ever for alumni to support higher education. The future of our region and Kentucky depends on strong, vibrant institutions of higher education.

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Edward G. Thomas George C. Thompson Brandon and Kristin Thompson William A. Thompson Dr. Evelyn Holmes Thrasher Harold R. Toney, Jr. Stephen A. Tyson MAJ (Ret.) Melvyn L. Vogel Heather Harryman Wade Dr. Stacy R. Wade William Brock Wainscott Zachary Lewis Wedding Margaret Whitford Weeks Neva A. Whitley Patty and William Earl Whitmer Shelly and Gary Douglas Willis Brenda Martin Willoughby Candace L. Witherspoon Melissa and Darren Hughes Woodruff Joseph Andrew Wooten Douglas Gene Yoeckel David F. Ziller and Krista Theuerkauf Ziller Lisa and Senad Zlatovic $1-$99 John D. Abbott Emilee Carole Bailey Travis W. Baldwin Kimberly Walters Bardin Kevin O. Barr Dr. and Mrs. Craig Beard Cheryle Lane Beauchamp Stephen E. Bibb Andreas Bilz Cheryl and Thomas K. Bird Christian Troy Blackburn Beth and Steven Paul Bowlds Anita Mary McBride Bradley Shana and Shane Bradley Susan and Joe M. Breslin Michael A. Brock Matthew L. Brown Roger D. Brown The Honorable Sue Carol Browning Janet and James Clay Brumfield James L. Bruner Ann B. Buchanan Rachel Collier and Bryan D. Carr Thomas E. Carter

Faith and Tony William Cary Angela and Dennis Wayne Cecil Dr. and Mrs. Indudeep S. Chhachhi Matthew Amon Colley Deborah Hinton Conway Coomes Law Office Margaret B. Corriher James Emmett Costello, III Marshall Earl Crawford, Jr. Roger Shelby Crew Karl Mitch Cuff Cheri and David Lindsay Cundiff BG (Ret.) Michael Joseph Curtin James L. Cushenberry Norman Julius Damer Clara W. Daniels Laura Katherine Deglow Peter Carmen Derosa Georgeann M. Doucette Jennifer and Jim Douthitt Erik L. Dowell Monica Q. Duvall EBJ Consulting, LLC M. Lynn Eldridge, II Carla D. Embry Joe L. Fairleigh Daniel B. Faulkner Janet and Ronald Eugene Fey Holly and Charles Edward Forman Trent K. and LaDonna Forshee Redona G. Franklin Sarah Ann Garza Charles Matthew George Heather and Aaron M. Glass Dr. and Mrs. Brian L. Goff Joni F. Goodman Todd Elvis Goodwin Mark Eugene Gordon Lt. Kenny Lee Green Douglas P. and Anita N. Greenlee Ronnie V. and Jody C. Gregory Dr. and Mrs. Jack O. Hall Cynthia and Larry D. Hanes David Lee Harbolt James T. Harper Brent Morris Harris Joan and Eric A. Harris John Wyatt Harris Jacob Corbin Heaton Tonya Dell Henderson Heather Marie Hendren Ronnie J. Hickok Carrie Anne Hill

Crystal and Brad Ferrell Hinshaw Karen and Jon K. Hinton Dr. Beverley and Mr. James Holland Paul A. Hooks Margaret A. Hooper Melissa Lee Howard John Bradley Hudson William Philip Humble Kimberly ReAnn Humphrey Rickie Gene Huntsman MAJ (Ret.) Joseph M. Imorde, Jr. Jane and James Orr Ingle Shirley Nell Ingram Wayne E. Jackson Gayla and Gary E. Jensen Emma and H. Glenn Joiner Jessica E. Jones Melissa and Thad W. Jones Karen L. Keene Katherine Davis Kidder Kimberly K. Kleis Rosemary and Joseph J. Kozlowski Kathleen D. Krawczyk Mary Ann Lamborn Tiffanee Cheri' Lang Shannon R. Lawless Laws Tax Service Anthony S. Lee Shelly A. Lee John Benjamin Liebman Rachel and David Matthew Lilly Patti and Walter B. Litchfield Robert R. Mabrey, Jr. Naheed Malik Mircea Bogdan Marginean Sara R. McCaskey Paul Curtis McIntosh Sheila D. McKay Walter Franklin Levy Milam Donna Lynn Montgomery Loree Ann Moody Col. Donald Curtis Morse Michael R. Naton Stefanie N. Neal Patricia Gail Newcom Donna and Michael Steven Newland Judy Carol Nichols James F. Nielsen, Jr. Kevin Randall Owen Kimberly E. Papp Nicole and Chad N. Payton Karen Atwell Peerce Daniel P. Pogorzelski


Patsy and Rogers Powell Adam Xavier Prida Cristi W. Pruitt Susan and Thomas Wayne Purvis Kristen G. Ragsdale Steven Craig Ramsey Dana Parsons Reynolds Connie H. Rhea Laurie S. Rose Lisa Rowlett Robert Gordon Rufer Andrew Lawrence Rumage Sarah W. Sanders Cathy and Clifford Scarbrough Lt. Col. (Ret) John G. Schaeufele Mary Elizabeth Schroeder Janice B. Schutz William Setzer Nathan L. Sewell Daniel Ray Shields Melissa Ann Shields Judy and John Kimball Shive David Paul Shoultz Monte Dale Shouse L. Kristine Sinclair Bryan Lindsay Smith James H. Smith Kevin Jude Smith Lisa Ann Beeler Smith Susan Michelle Wethington So Rhonda Kay Spaulding Emily Louise Speer Chester B. Stahl Nancy and James Glyndon Steele Tanner Alexander Stepp Lynn and Stephen Lee Strange Barbara and Don O. Sullivan Lucinda L. Tanner Danny Holbrook Taylor LCDR Dylan R. Taylor Patricia Durbin Taylor Susan and David Lee Thomison Victoria Ann Thompson Carrie Elaine Tingle Corene and Nick D. Turner Shana E. Turner Jennifer L. Utley David Arthur Vaughan April and Steven Wade Brian C. Walker Linda and Leslie L. Wall, Jr. Jennie and Roger Scott Walz Stephen Michael Washer

Joseph Brian Wathen Donnita and Sean Alan Weeks John Craig Wheeler Lanny L. Whitlow Charles C. Williams Tonia and Cordell E. Williams Christina Marie Willis Gary Lee Wilson James Lynn Wilson Stephen Bradshaw Wood Reggie Wright Jonathan Clark Wysong Francis P. Zampardi Yunfan Zhang and Xianjing Wang

WHY I GIVE: ALLEN HUNT PROFESSOR of ACCOUNTING GORDON FORD COLLEGE of BUSINESS at WKU

Why did you decide to donate to the GFCB? AH: I want to fund needs in the GFCB that will not be funded in any other way. These things are important, but resources are always limited and I would like to see good things happen here that may not happen without these contributions. What does your donation support? AH: My giving supports the Accounting Excellence Fund that is used in the Accounting Department. That fund has been used to help fund student activities that do not seem to be in any other budget. What would you say to encourage other GFCB members to give their resources? AH: The faculty that I have gotten to know here in the GFCB are deeply dedicated to the service of education. Why not give here where you can see how your giving impacts your department and the College? My own dedication to the College certainly improved after I began giving and that alone is sufficient payback. Our hearts do tend to follow our investments.

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Western Kentucky University 1906 College Heights Blvd. #11056 Bowling Green, KY 42101-1056

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