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ANNUAL REPORT

Robert Vaughn

Kenneth Tigar and Ron Menzel

ARTISTIC & LITERARY HIGHLIGHTS

2012 - 2013

PRODUCTIONS: Celebrating Geva’s 40th Anniversary, the 2012-2013 Season featured seven major productions in the Wilson Mainstage, plus seven shows in the Fielding Nextstage, including a Conservatory production of 44 Plays for 44 Presidents as part of the first Rochester Fringe Festival and a Spring Studio Series that starred Remi Sandri in The Agony and Ecstasy of Steve Jobs and Reenah Golden in No Child…. Wilson Mainstage highlights included: Extraordinary Ensemble Acting Achievements – comic mayhem in You Can’t Take It With You and The Book Club Play, a stage full of Shakespearean magic in A Midsummer Night’s Dream, and the six-person musical intensity of Next to Normal n

Memorable Individual Performances – two historical characters came to life: Ken Tigar as Sigmund Freud and Ron Menzel as C.S. Lewis in Freud’s Last Session; a towering yet plain dose of humanity: David Alan Anderson as Simon in The Whipping Man; and the irrepressible energy of Guy Paul as Ebenezer Scrooge n

n Stunning Design – the exquisite detail of Freud’s study, the colorful sweep of moving scenery in a powerful musical, and a dream-like fairy kingdom

Cohort Club: Geva launched an innovative new audience engagement program, which immersed 20 community members in the entire artistic process, from first rehearsal to opening night. Cohorts observed the theatre-making process of The Book Club Play and wrote about their experiences online. Theatres across the country are now looking to emulate this program in their own communities.

Cary Tedder

New Play Development: Geva’s literary department nurtured the development of 20 plays during the 20122013 season, including The (Curious Case of the) Watson Intelligence by Madeleine George, which has since opened at Playwrights’ Horizons in New York City; as well as Informed Consent by Deborah Zoe Laufer and Tinker to Evers to Chance by Mat Smart, which will both premiere at Geva in 2014. Tyler Jacob Rollinson and Andrew C. Ahrens Photos by Zach Rosing

Brett Robinson

Lunchtime Series: The first plays Geva ever produced were in a Lunchtime Series. To celebrate the 40th Anniversary, Geva produced lunchtime staged readings of four plays from the first two seasons, as selected by audience vote: After Magritte by Tom Stoppard, A Slight Ache by Harold Pinter, The Exception and the Rule by Bertolt Brecht and The Private Ear by Peter Shaffer. Student Matinee Series

Brian O’Connor Production Photographs by Ken Huth

Mark Cuddy | Artistic Director

Tom Parrish | Executive Director


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Effectiveness of Geva’s Educational Staff Student Engagement in Programming Teacher Workshops Discovery Guide & Discovery Workshop Effectiveness Connection to School Curriculum

STUDENT MATINEE SERIES: Geva’s P.L.A.Y. Student Matinee program included sold out performances of Freud’s Last Session, A Christmas Carol and A Midsummer Night’s Dream. Geva unveiled interactive e-blasts featuring articles on each play’s historical context, production process, student activities page and a downloadable Discovery Guide.

OTHER HIGHLIGHTS

EDUCATION HIGHLIGHTS

HIGH MARKS: Rochester’s educational community gave Geva “Straight A’s” when rating:

Strategic Plan: The 2012-2013 Season marked the beginning of a new five-year strategic plan addressing the key issues of revenue diversification, strong capitalization, artistic balance, brand understanding, audience loyalty and 21st century infrastructure. Innovation Lab: Geva was one of three organizations selected nationally to participate in Round 7 of the EmcArts Innovation Lab for the Performing Arts, supported by the Doris Duke Charitable Foundation. The innovation work cut across artistic, literary, production, marketing, development and box office activities and included experiments focused on forging a new bond between patrons and artists through engagement, relationship building and artist-patron centered programming.

TRAINING: The Geva Theatre Center/SUNY Brockport Alliance enabled 13 former and current SUNY Brockport students to join Geva as full-time staff, part-time staff, apprentices and acting/directing interns. Geva’s production of A Midsummer Night’s Dream featured two Summer Academy graduates, Rebecca Rand and Hannah Karpenko amongst the 12 students in the cast. HOME FOR THE HOLIDAYS: Geva officially became a “Blue Star Theatre,” offering discounted and free tickets for military families and veterans. For the third year, generous contributors supported a free “Home for the Holidays” performance of A Christmas Carol for military families.

Magic in the Making Photograph by Annette Lein, Democrat and Chronicle

2013-2014 BOARD OF TRUSTEES Sergio Esteban, Chair Terry Hartmann, Treasurer Helen Zamboni, Secretary Joanna Grosodonia, Chair of Development Committee Timothy Shanahan, Chair of Investment Committee Kim Tenreiro, Chair of Education/Summer Curtain Call Committee Dawn Borgeest, Vice President at Large Stephanie Caffera, Vice President at Large Peter Messner, Past Chair

AWARDS

Stage Door Project

The Democrat and Chronicle 2013 Rochester’s Choice Awards n Best Theatre/Performance Company (12 consecutive years) Rochester City Newspaper n Best Local Theatre Company n Best Local Theatrical Production of 2013 (Non-Musical): A Midsummer Night’s Dream

Megan Broomfield Jean Gordon Ryon Betsy Carver Laura Sadowski Theresa A. Conroy Kelly Shea Suzanne Gouvernet Sidney Sobel, M.D. Richard Gray Malcolm Spaull Rufus M. Judson Samuel O. Tilton Dawn F. Lipson Jeff Valentine Staffan Lundback Dinah Gueldenpfennig Weisberg Suzanne Nasipak Chapman Kathleen Whelehan Wolfgang Pfizenmaier Deborah Wilson Leonard Redon

www.GevaTheatre.org | (585) 232-Geva 75 Woodbury Boulevard, Rochester, NY 14607


SEASON AT A GLANCE

WILSON MAINSTAGE SEASON You Can’t Take It With You | By George S. Kaufmann and Moss Hart | Sep. 11 – Oct. 7, 2012 Freud’s Last Session | By Mark St. Germain | Oct. 16 – Nov. 11, 2012 A Christmas Carol | By Charles Dickens, Adapted by Mark Cuddy, Music & Lyrics by Gregg Coffin Next to Normal | Music by Tom Kitt, Book & Lyrics by Brian Yorkey | Jan. 8 – Feb. 10, 2013 The Book Club Play | By Karen Zacarías | Feb. 19 – Mar. 23, 2013 The Whipping Man | By Matthew Lopez | Apr. 2 – Apr. 28, 2013 A Midsummer Night’s Dream | By William Shakespeare | May 8 – Jun. 2, 2013

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| Nov. 23 – Dec. 23, 2012

FIELDING NEXTSTAGE SEASON n 44 Plays for 44 Presidents | By Andy Bayiates, Sean Benjamin, Genevra Gallo-Bayiates, Chloe Johnston and Karen Weinberg n Sister’s Christmas Catechism | By Maripat Donovan | Nov. 7 – Dec. 16, 2012 n The Agony and the Ecstasy of Steve Jobs | By Mike Daisey | Jan. 24 – Feb. 10, 2013 n Bob | By Peter Sinn Nachtrieb | Mar. 7 – Mar. 24, 2013 n No Child | By Nilaja Sun | Apr. 4 – Apr. 21, 2013 n Venus in Fur | By David Ives | May 16 – Jun. 2, 2013 SUMMER SEASON n The Tribute to Sir Elton John & Billy Joel | Performed by David James and Joel Mason n Big Pants and Botox | By Louise Roche | Jun. 12 – Jun. 29, 2013 n MoM: A Rock Concert Musical | By Richard Caliban | Jul. 23 – Aug. 3, 2013

| Jul. 27 – Aug. 11, 2012

Number of Productions

16

Number of Public Readings and Events

73

Total Number of Performances and Events

502

Total Number of Tickets

134,725

Number of Subscribers

10,059

Subscriber Renewal Rate

79.57%

Donor Statistics Number of Individual Donors

2,041

Individual Donor Renewal Rate

69.9%

% of Subscriber Households Donating

29.7%

Education, Outreach and Engagement Number of Educational Programs Total Student Participation

29 16,061

Student Matinee Attendance

6,857

Student Discount Tickets

4,318

Discovery Workshop Participants Total Adult Participation Prologue Attendees Accessibility Services Attendance Theatre Tour Attendance Total Education and Outreach Participation

2,100 26,868 22,420 540 600

FINANCIAL HIGHLIGHTS

BY THE NUMBERS

READINGS & FESTIVALS n First Niagara Rochester Fringe Festival n Lunchtime Series n Young Writers Showcase n The Hornets’ Nest n Festival of New Theatre n Plays in Progress

Production and Attendance

| Sep. 22 – Oct. 6, 2012

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Regional Writers Showcase

OPERATING RESULTS: Geva Theatre Center improved its operating results from an operating loss of ($230,319) in FY2012 to an operating loss of ($56,806) or 0.8% of functional expenses in FY2013. n Geva achieved positive cash flow from operations in the amount of $138,664 for the year ended July 31, 2013, improving unrestricted working capital to ($1,046,888) or -1.9 months of operations. n Total cash operating revenue, support and releases increased 1.9%, and total operating expenses decreased 0.8%. n Much of the improvement was led by an 18.4% increase in unrestricted cash contributions, including a 20.4% increase in individual giving. n Total ticket income decreased 6.8% to $4,091,142 in FY2013 from $4,391,601 in FY2012, attributable to a $177,688 decline in subscription sales and a $228,301 decline in summer season sales.

CAPITAL CAMPAIGN: Geva is in the quiet phase of a capital and endowment campaign, which raised $734,038 in cash and pledges in FY2013. n New contributions and investment gains brought total endowment and quasi-endowment assets to $1,624,135 on July 31, 2013.

Geva completed $538,284 in improvements to property and equipment, namely Phase I of HVAC replacement, acoustic improvements, accessibility improvements and technology.

n

42,929

Employment and Economic Impact Total Full-Time, Part-Time and Seasonal Employees Number of Volunteers Estimated Economic Impact

287 682 $10.3MM Discovery Workshop Discovery Workshop


FY2013 FINANCIAL STATEMENTS

To obtain a copy of the complete audited financial statements, please call (585) 232-1366

STATEMENT OF FINANCIAL POSITION TEMPORARILY RESTRICTED

UNRESTRICTED

JULY 31, ASSETS Current Assets Cash, Cash Equivalents and Certificates of Deposit Accounts, Contributions and Grants Receivable, Net Prepaid Expenses and Other Current Assets

531,458 450,627 284,795

Total Current Assets Property and Equipment, Net Pledges Receivable, Net of Discounts and Allowances Investments Due To/From

1,266,880 3,000,883 477,109 (176,749)

Total Assets

4,568,123

LIABILITIES Current Liabilities Accounts Payable and Accrued Expenses Defered Revenue, Net of Deferred Expense

PERMANENTLY RESTRICTED

TOTALS

2013

2012

1,269,608 638,939 -

17,936 -

1,801,066 1,107,502 284,795

1,108,503 1,330,543 273,399

$ 1,908,547 $ 423,447 $ 237,992 $ 173,942 $ 2,743,928 $

17,936 9,241 909,034 2,807

3,193,363 3,000,883 432,688 1,624,135 -

2,712,445 2,790,840 737,328 1,226,795 -

939,018

8,251,069

7,467,408

$ $ $

317,639 1,996,129

$ $

-

-

317,639 1,996,129

522,202 1,878,331

Total Current Liabilities Long-Term Debt

2,313,768 729,622

$ $

-

-

2,313,768 729,622

2,400,533 $729,622

TOTAL LIABILITIES NET ASSETS

3,043,390 1,524,733

$ $ 2,743,928

939,018

3,043,390 5,207,679

3,130,155 4,337,253

4,568,123

$ 2,743,928

939,018

8,251,069

7,467,408

TOTAL LIABILITIES AND NET ASSETS

STATEMENT OF ACTIVITIES UNRESTRICTED OPERATING ACTIVITY

FOR THE YEAR ENDED JULY 31,

TOTALS TEMPORARILY RESTRICTED

CAPITAL CAMPAIGN

PERMANENTLY RESTRICTED

2013

2012

REVENUE AND SUPPORT Earned Revenue Contributions, grants and support Net Assets Released from Restriction

4,783,674 1,897,098 40,000

162,049 223,870

84,113 610,663 (263,870)

147,656 -

4,867,787 2,817,466 -

4,937,237 3,560,264 -

TOTAL REVENUE, SUPPORT AND RELEASES

6,720,772

385,919

430,906

147,656

7,685,253

8,497,501

EXPENSES Program Services Management & General Fundraising

5,928,425 578,044 271,109

37,249

-

5,928,425 578,044 308,358

5,902,352 654,289 323,494

TOTAL EXPENSES

-

6,814,827

6,880,135

870,426

1,617,366

4,337,253 $ 5,207,679 $

2,719,887

-

6,778,301

36,526

CHANGE IN NET ASSETS

(56,806)

348,670

Net Assets, Beginning of Year

$

1,232,869

$

2,313,022 $

Net Assets, End of Year

$

1,524,733

$

2,743,928 $

Summer Series

Nextstage Season 6%

3%

Other Earned Income (Gross) 11%

430,906

147,656 791,362 $ 939,018 $

4,337,253

Government 3% Corporate 4%

Mainstage Non-Subscription & Holiday Tickets 25%

FY2013 Unrestricted Operating Revenue (% of Expenses)

Foundation 5%

Contributed Revenue 25% Individuals 10%

Mainstage Subscriptions 29%

Events (Gross) 3%

Operating Deficit 1%

Management & General 8% Fundraising 5%

FY2013 Operating Expenses (% of Expenses)

Program (Artistic, Production, Education, Literary) 87%


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