ISSUE 6 • FEBRUARY — MARCH 2010
Publisher: YBM Media Inc. Editor in Chief: Mac Millz @gsm_mac millz Art Director/Multi media manager: John Torres Content Management: Dominick St. Surin Editorial Manager: Young Reem Visual Director: Sean Corey Video Editing: Tajh Rust Copy Writer: Daliza Reyes Fashion Editor: Marlon “Juice” Dyette Photographer: Angel Monsanto Contributers Graphic Design: Steven Deshong Copy Writing/Video Editor: Lee Baptise Editor: Sophia Gittens Pearl Pio COLUMNIST: Lil Nat (Hot 97) Writers: Lisa Scott (Music Farm) Pearson Lee A.D. The General James C. McIntyre, CPA Tina O. McIntyre, CPA CONTACT INFO: (800)368-4104 firstname.lastname@example.org WEBSITE: www.getsignedmagazine.com
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nominations Best Upcoming Artist J Cole, Nipsey Hustle, Dorrough Best Upcoming R&B Artist Rock City, Kevin Cossim, Iyaz, Most Unexpected Impact Jay Electronica, Wiz Khalifa, Wacka Flacka Best Comeback Male Artist The Game, Big Boi, Lloyd Banks Best Comeback Female Artist Monica, Fantasia, Sade Female Rapper Of The Year Nicki Minaj , Angel Lola Luv, Diamond
Hip Hop & R&B
Female rapper of the year
Most Unexpected Impact
Female R&B Artist of the Year
Male Rapper of the Year
Best Comeback Male Artist
Male R&B Artists of the Year
Best upcoming artist of 2010
Best Comeback Femlale Artist Next Smash Producer
KE on the Track
Best upcoming R&B Artist
Best Hip Hop Site
Biggest Impact DJ
predictions Label of the Year
Male Rapper Of The Year Kanye West, Young Jeezy , Drake Best Hip Hop Website / Blog www.dajaz1.com, www.realtalkny.net, www.nahright.com Female R&B Artist Of The Year Keri Hilson, Alicia Keyz, Chrisette Michelle
Male R&B Artists Of The Year The Dream, Robin Thicke, Neyo Next Smash Producer Cane Beats, Boi Wonda, Ke On The Track Label Roc Nation, Young Money, Zone 4
Rock City 8 Get Signed Magazine February — March 2010
February — March 2010 Get Signed Magazine 9
THE POINTS SYSTEM How Much Will You Earn?
The Point System Points are often used to calculate the artist’s share of income (royalties) generated by the reproduction, sale, and performance of their music. When an artist signs with a record label, they agree on a percentage of the suggested retail list price (SRLP) that will be used to calculate their royalties. Each percentage point of the retail (or wholesale) price is known as a point. Therefore, if an artist has a 15% royalty, they have 15 points.
Basic Calculation of Artist Royalties Each artist’s negotiated deal is unique. Depending on the artist’s experience (new artist or popular artist), the type of record label (independent label or major label), and the record label’s policies on royalty calculations, royalties can extend as high as 20%. Royalties over 20% are rare. As previously noted, an artist’s royalties is calculated based on the SRLP. (Some companies may opt to use the wholesale price instead of the SRLP). The SRLP is the estimated retail amount that a consumer will pay for a CD. The computation of SRLPs varies widely from label to label. The current SRLP for a majority of newly released CDs is approximately $18.98 (although consumers rarely pay that much for a newly released CD).
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The music industry uses a point system to calculate an artist’s royalty income. Although the concept is not terribly difficult to grasp, many artists are often left feeling confused about their contracts and whether or not they are being paid fairly for their work. A royalty is an agreed portion of the income from a work paid to its author, composer, etc. for the use of their intellectual property. There are several sources of royalty income, including, but not limited to, music royalties, performance royalties, and mechanical royalties. Music royalties are generally linked to individuals such as composers and songwriters, performance royalties are paid to composers, songwriters, publishers, and the like, for public performances of their music. Lastly, mechanical royalties are derived from the sale of compact discs (CDs), tape recordings, music videos, computer games, etc.
Keep in mind that royalty income is taxable. Therefore, it is essential that you keep accurate records of what you have earned during the year. As with any other source of income, failure to report royalty income could result in steep fines and penalties and possible jail time for tax evasion. Consult your accountant or tax professional to discuss your unique circumstances. James C. McIntyre, CPA and Tina O. McIntyre, CPA are actively-licensed certified public accountants and the founders of Orr-McIntyre & Associates, LLC. For further information, you can visit Orr-McIntyre & Associate’s website at www.omacpa.com, call (877) 662-2970 or inquire via e-mail at email@example.com. All decisions made by readers of this article are the sole responsibility of the reader and not the responsibility of Orr-McIntyre & Associates or affiliates. Seek your attorney, accountant and tax professional for advice for your specific circumstances.
Similarly, if the record label gives a portion of the artist’s CDs away as free or promotional items, the artist’s potential royalty-bearing units are reduced by the amount given away.
Less: Free/Promotional items Royalty-bearing Units Times: Royalty Potential Royalty Earnings
250,000 $1.13 $282,500
In many cases additional fees will be further deducted from the artist’s potential royalty earnings including, but not limited to, recording costs, promotion fees, video production costs, tour fees, and other advances.
From the SRLP, the company deducts the costs for packaging the CD to arrive at the royalty base. The costs for packaging are deducted to ensure that the artist only gets a royalty on the record, not the package. The packaging charge is a percentage of SRLP, usually 25%. The artist’s royalty is then calculated as a percentage of the royalty base. Sharp Music Label has determined that the SRLP for Superstar A’s newly released CD is $15.00. The packaging costs are calculated as 25% of the SRLP or $3.75. Superstar A’s receives 10 points from the sell of each CD. The royalty calculation is as follows:
Suggested Retail List Price Less: Packaging Costs Royalty Base Royalty Points:10 Royalty per CD
$ 15.00 - 3.75 $ 11.25 x 10% $ 1.13
Superstar A will receive $1.13 for each CD sold. The artist does not earn money for merely having their CD shipped to a retailer. Royalties are only earned on units sold. For example, if 300,000 units are shipped to retailers and only 100,000 units are sold, Superstar A’s royalty earnings will be $113,000 ($1.13 x 100,000 units sold).
Online Sales Royalty rates for internet-based downloads (sales) have been a source of controversy for several years. The Copyright Royalty Board has set the royalty rate for permanent downloads at 9.1 cents per download. The calculation is simpler for the artists to calculate and anticipate. Sales are calculated for each quarter of the year and royalty payments are made approximately 60 to 90 days after the quarter ends. Unfortunately, the collection of data related to the use of an artist’s music continues to be a major problem in the industry.
February — March 2010 Get Signed Magazine 11
ALBUM REVIEWS With her new release Rated R, Rihanna further sheds her bubblegum pop image. Besides the cheesy intro, Rated R is a great album; bringing out a side of Rihanna never seen before. Although her songs are written by the usual suspects, Justin Timberlake, Ne-Yo, and The Dream, it is Rihanna who delivers in a stronger voice than her previous recordings. You can feel the anger and conviction in her voice on every track especially “Photographs” and “Stupid In Love” where she vents about her famous relationship and life-changing experience. The song “G4L” serves as a warning and a message (it seems) to Chris Brown and every other guy out there when she sings, “…can’t hurt us again when you come around here”. “Hard” featuring Young Jeezy is another stand out track with a Hip-Hop/Rock feel to it. Her first single “Russian Roulette” is an edgy track that compares taking a chance on a relationship with taking a chance in the fatal game of the same name. Rated R is an album worth taking a chance on.
The recently incarcerated Gucci Mane has been one of the most popular rappers of this past year. After all the mixtape tracks and features, he finally brings us The State Vs. Radric Davis, a feature laden release which has been highly anticipated by Hip Hop fans. With production by the likes of Drumma Boy, Jazze Pha, Polow Da Don, Scott Storch and Mannie Fresh, this album does not lack all-star beats. The first two singles from this album, “Wasted” featuring Plies, and “Spotlight” featuring Usher, have both entered the Billboard Hot 100 in the top 50 and there are plenty more to come off of Gucci’s sophomore release. Other notable tracks include the hood-inspired “Lemonade”, “Stupid Wild” featuring Lil Wayne and Cam’ron, and “Sex In Crazy Places” featuring Bobby Valentino, Nikki Minaj, and Trina. Rick Ross, Soulja Boy, Bun B, Keyshia Cole, and Jadakiss are also featured on respective tracks.
The Clipse are finally back with a new label - Columbia, a new attitude and a new studio album entitled Til The Casket Drops. For all the true Clipse fans, this album does not disappoint. Til The Casket Drops features production from the likes of Kanye West, Scott Storch and Swizz Beats, giving the album a different feel from the expected Neptune futurism. The Clipse seem to move away from their typical “coke rap” with upbeat tracks like “I’m Good” featuring Pharrell ad-libs, but they return to classic dopeboy Clipse mode with “There Was A Murder” where they portray dancehall artists. Up and coming producer DJ Khalil gives us “Kind of a Big Deal” featuring Kanye West; a fly talk track with a great hop to it. Then there’s “Popeye’s (Popular Demand)” featuring the resurgent Cam’ron with the typical banana-fana Cam’ron verse; and the track “Counseling”, a surefire club track for the masses. Although not as good as the Clipse’s first album, Lord Willin, Til The Casket Drops is a good listen.
Finally, Wale blesses us with his freshman album Attention Deficit, a feature heavy release with appearances by Gucci Mane, Lady Gaga, Jasmine Sullivan, and Bun B; and production by industry heavyweights like 9th Wonder, The Neptunes, and Mark Ronson. This album has star power. Unfortunately, the album doesn’t bring across the bravado and energy of his last mixtape, Mixtape About Nothing. Nevertheless, Wale does cover all bases with the song selection on Attention Deficit. His first single “Chillin” featuring Lady Gaga, is a virtual spinoff of M.I.A.’s “Paper Planes”. The DC Go-Go inspired track “Mama Told Me” serves up ample vigor and kick. “90210” flows back into that “backpack” type vibe and “Beautiful Bliss” featuring Melanie Fiona and his fellow GQ Man of the Year, J. Cole, easily presents itself to become the most talked about song on the album. The most notable tracks, however, are the head bangers “Mirror” featuring Bun B and “Let It Loose” featuring Pharrell. Overall Attention Deficit will surely keep you entertained. After a slew of mixtapes, Wiz Khalifa is back with Deal or No Deal, his first studio album since leaving Warner Brothers Records. After being mishandled there, Wiz took his new following and went the indie route. For those who are fans of Wiz, this album is a treat and precursor of good things to come from this Pittsburgh MC. If you don’t know Wiz, you will get to know him on this album. Tracks like “Take Away” and “This Plane” are two of the best tracks and make this album a must hear. The party track “Bout Ya’ll” should definitely be playing in the club and the track “Who Am I” among others makes me want to hear more of Wiz, a soon to be elite MC, who is just getting warmed up.
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Grind Time When you battle in rap, its all about bragging rights. It's to prove to yourself, your competition and the crowd that you’re nice. This stepping stone has been used by most rappers to sharpen their skills like rappers such as LL Cool J, Jay-Z & the late great notorious B.I.G. Now this stepping stone has been carved by a new generation of battle rappers and the utilization and landscape of battle rappers have changed too. It has given birth to two of the biggest platforms of battle rapping today, SMACK DVD’s URL TV & GRIND TIME: The new Monday Night War If you watched wrestling mid to late 90’s, you remember the Monday Night war. For those who are oblivious to what I’m talking about, the Monday Night wars refer to the two major wrestling companies at the time: Vince Mcmahon’s WWF (now WWE) and Ted Turner’s now defunct WCW. These two would compete to see who could generate the most ratings. That is the opinion I get when I see battles from both URL TV & GRIND TIME. Both organizations boast of having greener pastures, but the truth lies in public opinion where there are no real biases. SMACK DVD & those type of battles never disappointed me. That aggressive “gun toting money talking chick smutting style” (Its a guilty pleasure of mine, I can’t get enough of it). But understand this style has substance to it and some rappers use more references than the other. The “elite” of the east coast style such as Murda Mook & Loaded Lux use those references scarcely and are feared across the board lyrically. Not to mention some recent additions to the conversation like Iron Solomon, Goodz and Charlie Clips who actually be apart of that all star squad.
Grind Time on the hand is completely different. They have battlers who use the “SMACK DVD” style and rappers who use bars with no gun or drug references. Certain rappers can’t rely on the “SMACK DVD” style because their is not believable enough to pull it off. That makes certain battles interesting to watch & others corny since most or all are accepted because of their love of hip-hop or who their affiliated with (It happens in the battle world too). That is why Grind Time started tryouts to weed out the weak and keep the rappers who would make it a competitive league. Yet you still have those who are lyrically unfit make it to battle in their perspective divisions (Its beyond me). Overall some of the best can be found spread through the U.S. I.e, Dizaster from Cali, Jonny Storm from Florida, Real Deal from the Midwest & Cortez from NY. When it comes to choosing a battle to watch, I would watch the one being set up and shown on URL TV. Ever since watching that legendary battle between Jae Millz vs Murda Mook or Math Hoffa vs Iron Solomon, I have been rarely disappointed in performance, lyricism and wordplay. Watching Grind Time is like watching a boxing fight, they have under cards and you never know what type of match you’re going to get. However you have to filter through the undercards to get to the main event and so far 7 times out of 10, I have been pleased with the matches. Just to wrap things up if there is a URL TV & Grind Time event happening at the same time, I will hit the URL TV and catch Grind Time on youtube.
February — March 2010 Get Signed Magazine 13
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Signing Sessions Who is Math Hoffa?
Talk to us about your huge mixtape success? Do you feel the mixtape game positively impacted or influenced your career?
Math Hoffa is BROOKLYN. I’m the new wave; I’m the NY bully. I make you think of the dude who used to take your lunch money.
What’s the more personal side of Math Hoffa, as opposed to the street bully? I make a lot of records, but I don’t think people are ready for me to indulge into that side of me. I will let my true fans hear that part of me as I grow on my records, and give them something to look forward to when my album is released.
What is NYB? Most people think it stands for New York Bullies, but the real meaning is: Now You Believe. It’s for every one who didn’t believe that my immediate circle comes from “have-nots”. We came together to show people we could take it by storm. The members of my camp are Hanz, D. Chambers, and Cortez - we’re union.
What is the meaning of the title ”All Competition Must Die”? That’s my theme; it is the title of my last mix tape and my upcoming one. The title can best be described with the following example: if you are on my team, part of my movement, or helping build good energy you must “kill” the competition with your skill. All the haters who try to do better than us must “DIE”.
You have been quoted saying you’re the best; do you still stand by that statement? I stand by it firmly; I’m the kid that always puts my best foot forward. I told the guy who taught me chess I would beat him in two weeks, and I did just that. When I want to accomplish something, I want to be the best or else I’m not f**king with it.
You have had three monster battles in your career; which would you say most impacted your career? Picking one battle is difficult; the Dose battle alone got about three to four million views (on True TV). The Iron Solomon battle gave me respect in the backpacker crowd, and the T-rex battle gave me all around respect, almost like I just finished getting six million views in two days.
Is there anybody out currently that you are interested in battling? Yes, there’s one person but he’s not going to battle- Murda Mook. I tried several times to bring him out and battle, but nothing ever happened.
What would you say was your most damaging bar to an opponent; which one would you choose as the top one? I would say the “front like you hard, and running for your Ehh Life” bar was the most damaging. The fact that what I describe actually happened, makes it more impactful. During the T-REX battle, round three, I took it home, because most of the stuff was true. However, it was also taking a risk because some people might have felt like I don’t have enough punch lines.
Top three Battle Rappers out, in your opinion?
It helped a whole lot man, my team’s mixtapes has really been the backbone 2 my career. I was never on a DJ Clue or DJ Drama mixtape so just the work that we put in on our own has been huge.
Who are some of the artist you enjoyed working with? Maino, Killa Kyleon from the Boss Hog Outlaws, and Hi-Tek
Cortez, Averb, Conceited.
Any influential figures in the music game that you grew up listening to, or even still listen to for inspiration? Well I grew up listening to Kane, Biggie, Jay - Z, and Nas. But for inspiration I just listen 2 classic albums and pick them apart and study them to find out what made them great. From “The Chronic” to “Off The Wall” I study them all. You saw that rhymed right? I’m nice son. Hahaha
How long have you been part of Hustle Hard Ent with Maino? Well I have my own entertainment company called Money In The Bank. We’ve been up and running since ‘05. Maino and I are family. That’s my big brother so I’m
Hustle Hard for life!!!. Hustle Hard and Money In The Bank is a band of brothers that still value loyalty, and honor.
Tell us about how you and Hi-tek got together to be on the single “Kill You” from his last Album release? For an artist not signed to a major label must have felt great We linked up through a friend of mine D. Prosper and Walt Jones. They played him some music and then Hi Tek wanted me to be apart of his project. It was a blessing for me to be able to work with a legendary producer like Hi Tek. That song opened up a lot of eyes and ears in the industry as well. For an independent artist as myself it just let me know that I was headed in the right direction and to keep working.
Do you feel Smack DVD, Fight Klub, and other Internet based platforms have been vital sources in the progression of your career? And How so? The Internet is vital period. If you’re an artist you have to create an Internet presence. All the blog sites and video sites mean so much to indie artists like myself. We don’t get the radio spins, or our video played on TV so the only way our fans can keep up with us is through the net. So my partners and I started www. PUSHonDEMAND.com as sort of a 1 stop shop for everything PUSH! Montana.
Any records that you are currently
working on now?
Just finished co starring in a movie with Maino based off his album. I’m working on my album and my E.P. series as we speak. I’m also doing features with artists from all over the world. Follow me @ PUSHMONTANA on twitter and go to my website. For bookings or features email adifferentcloth@ gmail.com Thanx for the interview. FRESSHHH!!!!!!
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Who is Iron Solomon? I am an artist out of NYC. I rep NY to the death; I rap, write, produce, and also play different instruments. I make music, I love music, and I love hip-hop. I’m here to entertain and say something meaningful to a lot of people.
Tell all the 1st time readers where you’re from. I’m from Coney Island, Brooklyn.
What type of music do you write about? I mostly rap about my life experiences and I tell a story about “Bentley dreams, jail nightmares”. It’s about the dudes who have Bentley dreams but cut corners in life and end up with jail nightmares.
What is your style of music? I’m very creative, so I wouldn’t want to be locked down to one lane in my music. I have different styles such as witty, cool, smooth, and aggressivea little bit of everything.
What is the source of the name D. Chambers? The first name I had was Xclusive; I had the latest clothes and sneakers - always something exclusive. My man Cooch from the Tomb Head (shout out to them - they do a lot of production for major people in this game). They told me that I’m involved in the streets too much, do too much, and have a real life story to be running around with a name like Xclusive. I was sitting up in the studio and came up with D. Chamberz, which is my real name. I just abbreviated the D and added a Z to Chamberz.
When and where did you record your first song? What where you doing at that time? Honestly, it was back in 98’ or 99’; I was playing around as a young dude in South Carolina (Charleston). I was just a kid from New York, they expected me to rap. At that time Big Pun and DMX just dropped their albums. We were in the studio (my dudes TJ, Ernie, and I), and we took that accessibility for granted. You know when you get in trouble and get sent off? I was one of those trouble kids who got sent off. Winded up going to jail for two years, got probation, then I had to do somethingI always picked up on music.
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What type of mentality do you need to have in this industry to make it nowadays? You need to keep in mind that you cannot waste time. Additionally, I feel to attack in this game, you have to be independent with your material, and do whatever is possible to get heard. For example if there’s an open mic, bring some money to give back and help out that organization who’s giving you a lane to be heard. If you want to make that money, you have to look like money first.
Who would you look forward to collaborating with, in the near future? Dchambers: Right now I’m working with Lil Fame from MOP, and anybody that is a pioneer in this game and who is making money. Anybody that is talented, my music can go either way. I would’ve loved to do something with Pac, R.I.P. and my dude Mike Beck, R.I.P. I remember when I first saw him on Americas Most Wanted; he was down with Killer all Rats Entertainment- he had a story to tell.
Are there any females or R&B artists you would be interested in working with? Of course, they are where the money is. I would want to work with: Tamia ,the *new Whitney Houston [chuckles]), and Keri Hilson. I’m versatile, if there’s a lane, I’ll do it. I listen to rock as well, Nickel Back- I listen to everything.
What makes you a consistent artist? Because I never gave up. It seems like a lot of people I started with are not around anymore. Like they were discouraged on how the industry treats people; some of us have kids we need to feed. The music game slows down for nobody - as fast as you come in is as fast as you can leave. If you’ve been in the game for 10 years and haven’t put on, something is wrong. As an artist, you have to be everywhere.
Solomon was, according to the Hebrew Bible, a King of Israel. In the Qur’an he is described as a Prophet, son of Dawood. The biblical accounts identify Solomon as the son of David. He is also called Jedidiah in 2 Samuel 12:25, and is described as the third king of the United Monarchy, and the final king before the northern Kingdom of Israel and the southern Kingdom of Judah split. Did you name yourself after Solomon? My name Solomon comes from my grandfather. I always saw other rappers looking to use some clever name and become this super hero. I always felt using my real name would just allow me to be who I really am and take that to the highest level.
In many of your videos on the Internet, you shout out End of the Week, what is it exactly? It started out at an open mic in Brooklyn, and is one of the longest running showcases in New York City. Its basis is bringing together the most talented and influential artists in the underground and showcasing their talents. It meshes all types of talent, as long you’re not weak. Everything gravitates with it, expanding into a competition called “The MC challenge”. Its more like an Olympics’ where you can spit written rhymes and freestyles where you’re pulling things out of the bag. It became more towards testing the person’s abilities at dissing each other, and it’s international. Every year all the winners from each country come together with like all multilanguage judges and the whole nine. This year makes it their 4 or 5th year doing this. In New York it’s every Sunday at the Pyramid Club located on 101 Ave A between 6th and 7th street.
Where did SVengali Brothers come from? That’s my brother Vangard and myself. The Svengali album, Crime & Punishment will follow or come out at the same time of my solo project. Its a very conceptual album, a lot of people don’t know Vangard, but he’s an incredible song writer and I look up to him as a mentor. I feel always feel you can be mentored to people that are your equal because there’s always something someone can inspire you. The Svengali bros album is going to be crazy. Its a lot more aggressive then my material. I would say its political and social, but I wouldn’t say conscience. It’s more of just speaking on conditions and morals of today’s society from a ground out level.
Top 5 battle rappers? It’s really tough to say right now. I think Math Hoffa is really dope, Charlie Clips, Cortez and a lot of other people are also dope.
Who would you enjoy stepping in the ring with next? I’m looking to do something with Cannibus; we’re trying to set something up- I’m hopeful we get to do it. He’s legendary so it would be an honor for me. The others I would like to battle are, Murda Mook, Serious Jones and couple of other people.
Solomon is also the subject of many other later references and legends. Do you feel you are made reference to by influential figures or legends today (battle rappers, backpackers, and bloggers)? I definitely hear my name mentioned in a lot of battles. I am appreciative, and I receive a lot support from known rappers that any up-and-coming artist would love to have. As I get further in my career, I get support from a lot of artists who reach out to me; I couldn’t have asked for anything better.
February — March 2010 Get Signed Magazine 19
ms. shade45 radio
What is the best part about working for Sirius Radio? angela yee
Where hear your from Brooklyn ?
Yes, I am from Flatbush. I was born in Brooklyn and raised on East 23rd street.
Who do you look at as one of your major influences in your profession? There has been a lot of people that has influence me , one example would be eminem manager Paul Rosenburg . he was someone that helped me out a lot and he’s one of the people I go to for what im going to do next. Wendy Williams she had a nice long career she’s definitely one of the people who lasted a long time in the business and I ‘ve only been doing this for not even 5 years yet. She’s someone I would like to be like.
I would say one thing is that we have the power to do a lot of things that Ghost face send me a track called Stapleton Sex and its very explictive and you couldn’t play that any where else besides satellite radio and of course internet radio. I also thing since we have a lot of freedom with the guest its makes our show news worthy a lot of the times. If other stations say oh there not big enough I can say well I see the potential of this artist and bringing him up is not a problem. That’s how we get someone like amber rose to come in and do an interview before she was with Kanye.
What artist are you playing right now in your I phone? I love Raekwon new album “ Only built for Cuban Links 2” , 50 cent new album, Blue Print 3 Jay-Z album. There are so many people I like, Gucci Mane song “wasted” and few more.
In reguard to the several shows you been apart of Any last words you want to say to all our GSM Fans such as Lip Service, the rumor report which one you out there ? Go visit www.TeamYee.tv and catch the latest interviews. Also if you have to focus on the most? I try to focus on everything and right now I’m trying to focus on my website TeamYee.tv. We get a lot of content on my show and people pull interview so I figured why not get it straight from my site first. Lip service is always fun, its only on once a week. The morning show is very important because it’s the anchor of any radio station. It’s very important to me getting up early every day and being up and on point.
work at something for no money make sure you do it for something you love. It will turn into something richer later and if it doesn’t maybe your doing something wrong.
Everyone go check out Get Signed Magazine out in stores and visit www.TeamYee.Tv XoXo
You interviewed almost everybody in the industry, what was your most memorable interview? Most memorable even though we had a lot of them for different reasons , but I would say Jay-Z was one for me because that was when I first started and I was working with Cipher Sound. He was the host I was brand new and we did a great job, that was the first time I walked out the room and said “WOW” that’s going to be a big deal.
Tell us about aronist and your team Crash crew ? Crash crew consist of Sincere , Amere and Danny , it’s a compilation of different Mc’s and production all into one. We try to do a lot of different type of music and putting into a melting pot of talent. As for me im working on a couple projects , like lil wayne carter 4 , Slim out of 112 some new tracks and me and ludacris was talking about his album just this morning. Different people I just love to work.
How long have you been in the industry ? Well since making money from the industry I would say around since 2000, my first beat I ever sold to was Cannabis. I also did on 11 records on diplomat Immunity, Juelz first album titled “ From me to you” we did almost 12 records . We did 4 records on Cameron’s album titled “ Purple haze”. Variety of different artist from Lil Flip , Lil Wayne , Fat Joe , Ludacris , I-20 , M.O.P and pretty much any artist that is on the radio I most likely did a track for them already or currently doing one now.
How do you feel about all the new producers coming up in the industry ? well at the moment Im seeing a lot of Follow the leader not a lot of producers doing anything original anymore. If you look at the game right now , a lot of these producers aren’t caring about having longevity anymore they want a quick check and keep it moving.
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How do you feel about all the new beat programs and plug-in’s are u a fan? Its whatever you like the most honestly if you know how to use the MPC-4000 cool! , If you know how to use Logic cool! , Use whatever you sound best on. Me personally im not a software dude , me and my intern producer Danny was just having this conversation the other day about trying to get me to converge but it wasn’t working. I need to be able to hit the pads when I make a beat.
what are your opinions about the new 360 Deals labels are handing out now? They smarting up to tell you the truth because since records aren’t selling , you better hop in some Tv show or movie and make my money back. They are looking at it like it’s a risk these days if your albums don’t sell but you become some big movie star they want it all. If we were selling 10 millions records every time out , they wouldn’t want piece of our merchandising but since you not selling then they want a piece of everything.
Any Last Words you have for the Fans ? I just finish winning the Celebrity Beat Battle for istandard Producers and I have a lot coming up for the 2010 year , be on the look out ! Crash Crew mixtapes out now
February — March 2010 Get Signed Magazine 21
Sabit Snorkel (grey/black)
Moncler Vest (white)
U (heart image) my swag
Sabit button up check
crew neck (blue)
Polo Boot (Brown)
ALADOR & SMITH
Gucci Racing Shades
IT'S MORE THAN JUST A BRAND, ITS A LIFESTYLE.
When one looks at nature, everything has its own set design and blueprint. Not even man, hard as they may try, might ever be able to create (duplicate but not create). With that said, I shall now direct you to a company that follows that ideal. Alador & Smith’s dedication to changing the direction of what we thought could be put on a tee shirt or any of their clothing apparel simply blows your mind. They always keep you thinking: what made you think of that print? How did you know that those colors would be the “ish” for that summer? How does every piece that you guys come out with get sold out as soon as it hits the streets? Well, you my GSM followers, whom better to answer these questions, other than Derek T. Smith? Where and when did the idea to start ALADOR&SMITH come about? Pea Coat (Dark Blue)
Scotch & Soda Knit (multicolor)
Sabit Lumber jacket/sleeve (Blue)
Converse (Patent Black)
Ray Ban Shades
Ray Ban Clear shades
The company was founded by Pascal Alador and myself. At the time, we both lived in Rockland County. We would pass each other from time to time on our way to school, one day we bounced into each other and started a conversation. Funny enough we were both advertising majors- Pascal being the technical brain, and I, the more graphical mastermind. Pascal showed the book of magic to me- he already had cut and sewn pieces and other layouts. As for myself, I had a few graphic stuff done, so it was just organic from that point on. We altered our names for spacing and design-wise for the logo. Our purpose from then on was to bring out both of our personalities through the vehicle of clothing tees to be exact with the concepts pouring from both our sarcastic minds.
How do you go about developing new concepts and ideas? Because we have a strong team that we work closely with, we tend to have so many different individuals with so much character that most of it spills right unto the layouts. It’s never about “lets sit and think about what’s next”; new ideas are already seeping through someone’s pores, lol. If you were to break down Smith, it stands for: so many intelligent themes. Every piece is a work of art; each piece has a story- even the simplest piece and we don’t have many simple pieces.
Being a collector of your pieces myself, what was your motivation in creating the “Coming to America” classic piece? Funny enough, I’m still asked by folks for that tee, lol. Actually, Pascal sent me a picture one day of Eddie [Murphy], and because it just represented so many positive things (for so many reasons) we wanted to put it on a shirt. It was as if we were trying to say, cut this face off and you have just been certified a success story. Because that’s what the Coming to America story represents, it was a type of an empowerment symbol channeled thru A&S.
22 Get Signed Magazine February — March 2010
This year’s collection has to be one of the best from what I have seen. You look at each piece and it’s an instant statement being expressed. What was the statement/purpose this year? Each shirt was made to have its own identity. We wanted to touch each soul regardless of which print they picked. We had to connect with our customer base - no gimmicks, no frauds - just straight from the heart, no chaser.
How does it feel when you walk into a store and all your pieces are sold out? Have you ever heard of “less is more”? Well there are certain things and certain decisions that need to be made; it is a sacrifice. We have made our line into a “first come, first serve” situation. It’s about constant elevation, always keeping the brand exclusive, it’s not “fly like me”, it’s “fly like we”. We are so far ahead of our time that most of our ideas are from years past. Like in the TV series ENTOURAGE, we work as a collective on projects. I give my hats off to our marketing team, who always keeps their ear to the street and knows who the movers and shakers are. What they bring to the table is priceless; they cover and turn over every rock that might be left unturned. Simply put, they are genius' at what they do.
What does the future hold for A&S? Well I don’t want to give away anything, however, I will say this we are not to be looked at as just a tee shirt company. We are a brand, a lifestyle; if someone was to ask (for example) have you guys ever thought about getting into furniture and home lifestyles? My response would be, bet your bottom dollar. Don’t be surprised if we do come out with a line of couches, home furnishings, towels, or robes. The possibilities are endless; we are taking it one day at a time. I always say, “SECOND PLACE IS ALWAYS FOR FIRST PLACE LOSERS”. A&S sells itself we don’t force you to grab it. That is why we don’t have to do big ads or over saturate the brand because you are going to connect with it regardless.
February — March 2010 Get Signed Magazine 23
Who is punch and what does he represent?
PUNCH IS NOW, PUNCH IS TOMORROW. I represent people who want to win, I represent the people who respect the grind and have the heart to go hard. I represent success.
GET SIGNED MAGAZINE PRESENTS
How was it to balance college and rap? Can you describe music in your life at that time, and how the battles and early mixtapes affected your career today?
THESE ARE THE 7 KEY INGREDIENTS FOR BEING INDUSTRY READY OR AS WE LIKE TO CALL IT
Simple, when I went to college I had only one thing in my mind; to get these students to hear my music. The students and I all had similarities we were educated people, here to learn and get ahead in life. In the beginning, my focus wasn’t on class (smirking); it was to find a way to get their ears and minds captivated with my music. The battles were key, because they happened so quickly. For example you can put out a body of music, but with battling within 5 or 10 minutes you can altar hundreds of people views, when a mixtape may take hours sometimes days to set into someone’s mind. I was using the battles to fund my studio time so I could record and get out my mix tapes simultaneously. My goal was to flood the market because I didn’t have a foundation yet. That campus was my ground, so I to make sure I controlled it.
THE STAMP OF APPROVAL GETTING THE STAMP OF APPROVAL SINGLE
(RADIO / CLUB READY ORIGINALLY PRODUCED SONG)
(MIXTAPE BUZZ OR ALBUM ON THE WAY SHORTLY)
VIRAL CAMPAIGN (VIDEOS, INTERVIEWS, BLOG / WEBSITE SUPPORT)
(ALWAYS LOOKING AND PLAYING THE PART OF A STAR)
(REMIXES, FREESTYLES OR THROW OUT JOINT)
(WHETHER MAJOR OR LOCAL DJS IT ALL HELPS)
PERFORMANCE (YOU'VE GOT TO BE READY TO ROCK A STAGE)
24 Get Signed Magazine February — March 2010
Tell us a little bit about your connection to the labels and executives? My relationship with them is pretty cool. A lot of those guys are young, like a lot of people wouldn’t know but majority of them are right around that 30 years old point and their all in positions of power. So it wasn’t that difficult for me to connect with them, I use to just hang out in the labels and just try to be a fly on the wall at times. It became really beneficial after a while because I got a chance to really see how the game operates from behind the desk.
You said you almost signed, tell us about that situation? It was the best and worst time of my life. Because it went from one time period, I’m sitting down with heads of labels: Interscope, Geffen and Warner Bros Records. Speaking on my future and my possible lane that I’d fit in, all that type stuff. Then we were weighing the options to see if I was truly ready to take the jump. And then when It got down to business, the situation wasn’t right for me. The downside was that I was so young and excited that I had spoke on things before they were set in stone so I kind of looked crazy when things settled down and there was no deal to show for it. At the end of the day I learned a whole lot from that time so I still look at it as an advantage.
Well to segue into that, You use to call yourself the “ Advantage “, Why ? Well that’s simple, when I use to speak with my competition or even look at people who were ahead of me in the game. I use to look at their whole package, their music, cosign, image, performance all that. And a lot of people around me would tell me not to worry because when we looked at the entire picture majority of them couldn’t compare stat for stat with me overall. They’d have great street buzz with no shows, or shows with no fans, fans with no industry love etc. I had a lot of those things in order already, so they started saying I had the advantage over most of them because of who I had in my corner and my knowledge for the game being so high but yet still so young in the game.
Can you describe your relationship with the Heavy Hitters, and Hot 97? My relationship with those guys is somewhat like it my big brothers; and it’s great that most of them work at the top station in the country. I’ve been at Hot97 a ton of times just in there and lounged, while most rappers can’t even grace the station. When it comes to the Heavy Hitters, I look up to DJ Enuff he is so humble and drops jewels so much, that he probably doesn’t know it. I like being around “El Presidente” because he might, even on an off day, say something that will altar my life. I mean I use to play pick up ball some days with Dj Kast One & Mister Cee. Like its surreal sometimes when I think about it because majority of the staff their control the music game. But yet we joke on each other like were boys. It’s the Gift and the curse.
PUNCH Explain why you’ll call it the Gift and The Curse? Because I became such good friends with them, its hard to then try and bring up music. You never want to make your people feel like your using them. So its like walking on a fence you never want to take the wrong step. So it’s the gift because I know them and they know me but it’s the curse because the basis of it wasn’t directly through music.
Explain Billboard Breakthrough? The Billboard is the top of the game; I asked myself, how can I break through the game and get on billboard? I partnered up with 576 Productions, Steve and Pusher K and we took the hottest records from each market and I put my own twist to them. It was a video / freestyle leak that was going to be promoted directly throught the internet. Each week, I showed another aspect of my reason why I should break through the Billboard. The 1st week I did a, “ Ain’t I “ to bring up the point Ain’t I next up. The 2nd week, was “The Mission” which was made because I was on a mission to get excepted by the blogs. 3rd week I did, “ Brooklyn we go hard” - I rep Canarsie so I wanted my borough to get a look. The 4th week I did, “Swag on”; I brought it out to the colleges. I own those colleges; I did the hostings, shows and concerts so I did a video to reflect that .5th week I did rotate which showed my club impact. The 6th and last week was “Flight School” I was rounding everything up and it was like all the weeks taught me something as if it was a class. So flight school was like the final destination all the weeks summed up to make the total break through. Now looking back it, it worked well nearly perfect.
Get Wet. Grammy Family. Can you explain your relationship with these two movements? Punch: They are my family, team and partners in business. Without Get Wet Entertainment my college impact after leaving wouldn’t have been as easy as it was. Get Wet Ent was formed by the most popular, influential and most impactful people across New York City. Get Wet is a lifestyle; so it was a smooth transition into becoming a part of the movement because I understood the basics of it very well. Grammy Family is composed of all the people I grew up with in music, life, and basketball that just wanted to brand crew together as one. In otherwords Grammy Gamily Get Wet , WE LIVE
Closing words ? Thanks to Get Signed Magazine for this months Stamp Of Approval, it’s a good feeling to know something is working. But in closing, “If you are asking me how I’m doing I will tell you what it is, I feel good I look great that’s just how I gotta live “ #HUMBLE Without Get Wet Entertainment my college career wouldn’t have been as easy as it was. Get Wet Ent. was formed by the most popular, influential, and most impactful people across New York City. Get Wet is a lifestyle; it was a smooth transition into becoming a movement. Grammy Family is composed of all the people I grew up with in music, life, and my career.
February — March 2010 Get Signed Magazine 25
Mr. IceCream Paint Job Whats the name of your album that’s coming out? Self titled Dorrough Music # 1 independent album in the country out. There’s bigger songs then ice paint job and Walk that Walk on the album, make you to pick it up.
What made you sign with Ingenius and E1music? Im actually the president of Ingenius Entertainment and it was like a marriage. It was an imprint that formed and I would like to give a shout –out to DJ Merc & Cash Capone who co-founded Ingenius.
What was your major in college? Business Marketing, I feel the music business is exactly what I learned in college and using now in my career. You have to know how to market yourself. From when you first began rapping, what differences do you see in the areas that you grew from? I would say my whole mind set when writing a song, because I use to think local and now i want to relate to everybody not just east coast west coast but the whole world. Whats the name of your album that’s coming out? Self titled Dorrough Music # 1 independent album in the country out. There’s bigger songs then ice paint job and Walk that Walk on the album, make you to pick it up.
What made you use the name dorrough as a stage name? It’s also my last name , so I basically grew up on people always calling me my last name. From when you first began rapping, what differences do you see in the areas that you grew from? I would say my whole mind set when writing a song, because I use to think local and now i want to relate to everybody not just east coast west coast but the whole world.
Yea Buddy 26 Get Signed Magazine February — March 2010
GET SIGNED MAGAZINE
THE 2010 DJ DRAFT WAS SPONSORED BY Hey! Lil Nat here. Aspiring to be on the radio? Curious to know how to get started in the radio business? I have some tips for you. I got my foot in the door by doing an internship at Kiss FM and Hot 97. Then, I moved up to a part-time worker position, and eventually became a full-time employee at Emmis Communications. I was a radio, television and film major at New York University. While I was there, I obtained a radio show on my college radio station, 89.1 FM. I met Bobby Konders, Cipha Sounds and others while doing my college radio show. It's a hustle. It took many years for me to be where I am today. I didn't just do radio in New York. In addition, I had an internship in North Carolina, and I had a radio shift in Albany, New York at Jamz 96.3 FM You have to love this business- it can make you or break you. You have to make friends in this business, too. Many times it is who you know that will help you get that radio job. Additionally, don't forget to practice- read out loud and record yourself. The recording you make of yourself is your demo to send to the Program Directors along with your resume and cover letter. Please, make sure you know the radio business. Know all the positions and departments- their definitions and processes. Know all the big-wigs. A MUST!
I know Halle Berry is my favorite actress, was it her that inspired you to write the song Halle Berry? I was on the original version of Halle berry track and sold it to Hurricane Chris and it become a successful song
GSM The Music Industry Career Guide
8419 5th Avenue Brooklyn, NY 11209-4810 - (718) 748-3788
DJs play a very important role on the radio. They are the ones along with the program director and music director that create the hits. They get the music first and they hype it up with their swagger on the mic. DJs add that extra touch you need to make it a hit- especially in the clubs. Make sure your sh*t is hot, danceable, and tight. No one plays anything that is wack!
February — March 2010 Get Signed Magazine 27
2010 DJ DRAFT
28 Get Signed Magazine February — March 2010
February — March 2010 Get Signed Magazine 29
Cover Story Affiliates: Average Club Crowd: Average Weekly Events: Age:
Heavy Hitters, College Club King 600 5 25
Biggest Venue: Robert Treat Hotel - 3,500 people Sponsors: N/A
Affiliates: Average Club Crowd: Average Weekly Events: Age: Biggest Venue: Sponsors:
Team DJ Boof 400 5
26 Jada Kiss Concert, Lincoln University - 10,000 people Burger King, VH1, Casino Watches, Power 105.1
Whats Going on Boof? How long have you been in the game? 2010 will make it exactly ten years.
Where can we catch you DJ’ing? I’m in the college circuit up and down the East Coast doing the college thing but my home is in Jersey so whenever you’re out there, scream the name and you will find me.
What do you say to all the upcoming DJ’s? One word that you must stick by is CONSISTENCY!!! Stay consistent. Don’t be hot in January and fall off by February. Try to stay hot for as long as you can and someone will pick you up. If you stay consistent, sky’s the limit. Heavy Hitters!!!
Since you mentioned the Heavy Hitters, How Does that feel being the “New Guy“? It’s a lot of pressure but yet still a lot of fun, It’s a major advantage to be apart of such a brand and such a crew the Heavy Hitters is a family. So I’m basically the newest brother to the team, I try to learn as much as possible from just watching the veterans DJ Enuff & DJ Camilo and the rest of the squad.
Where can we find you? Email me at DJwalah.com, Myspace. com/djwalah, twitter.com/djwalah, I’m looking for more followers so follow me.
So how does it feel to have such a radio presence with “Hit It To The Beat“ ? It found its way from the Jersey clubs, to hot97, to most recently Media Takeout.
Quoted from @djwallah – “ HIT IT TO THE BEAT “ is now worldwide ! , Wallah has made a new dance trend ! Well I think that says it all
30 Get Signed Magazine February — March 2010
Man Listen, I’m working hard I’m trying to be everywhere!
I mean we can see, its obvious your making your mark in the city recently, tell us about it. Yea, it has been a tough road. I had to fight through a lot of hurdles and roadblocks but I’m here, and I don’t plan on leaving ANY time soon.
So lets define your nickname, “The Shutdown“ How did it come about? Well it stuck with me after a couple of events, party after party I would just walk into the building at 3 O Clock and turn the club out. No Matter who was playing before me, no matter how the vibe in the club was I managed to raise the energy every time I touched the set. I break the newest joints from the south and I can take it to the classics but the ending of the story was always, Boof shut that joint DOWN!
Well us at Get Signed Magazine feel you’re the best Mic Man / Host in this year’s draft, Any Comments? Well I’m grateful that people are noticing that, I put a lot of effort into controlling the crowd via the Mic. I feel that is one of the main points that separates me from my competition, the fact that I can rock a club sometimes without even playing a song ( grinning )
You say you’re the a DJ getting Rapper money, Its shows through your fashion but how important has your image been to your growth as a DJ? I think it’s been critical because before people could even tell I was the DJ, they noticed me in the club as a Trendsetter first. A lot of Dj’s just focus on the music, I focus on the whole package im trying to become bigger then just a DJ.
Where can we find you at ? Follow me @djboof or myspace.com/ djboofdashutdown
Any closing statements ? Well I’m happy that GSM put this together because it clearly shows a point that I’ve been trying to make lately, that it’s time for the young guys to really make their statement NOW ! and I’m proud to have been a part of this year’s Draft. It’s the SHUTDOWN BAI!
February —March 2010 Get Signed Magazine 31
Affiliates: Average Club Crowd: Average Weekly Events: Age: Biggest Venue: Sponsors:
Get Wet Ent., College Club King, Red Bull 800 6 22 PENN STATE - 70,000 people Red Bull, Jet Blue, ROAM Clothing, REASON Clothing
Affiliates: Average Club Crowd: Average Weekly Events: Age: Biggest Venue: Sponsors:
SO SO DEF, BOW WOW OFFICIAL DJ, DAY 26 OFFICIAL DJ 8,000 (arena) 7 19 Cowboys vs. Eagles Halftime Show - 101,000 people Hershey Chocolate
Monumental what’s up? It’s the College Club King, the young prince of New York City, DJ Monumental, representing Get Wet aka the colleges bully. Whatever you want to call me from the Red Bull National College, from USC to Arizona State to Florida to Miami, I’m the number one college market DJ.
How long have you been in the game? I’ve been DJ’ing since I was six years old, no joke. My pops was a DJ, so I grew up with the turntable at the crib and learned at an early age so I pretty much have an edge.
Where have you DJ’d? Let’s go everywhere!!! I have China Booked, Tokyo and London. As for the colleges, I have USC, University of Miami, University of Florida, Boston College, we’re going to stay here all day (laughing), Temple, Penn State, this is all off of the tour. And of course every college from the city to upstate New York. Now I’m pushing with Red bull and have a great idea I presented to them and they're loving it. I have a conference meeting in LA soon so if colleges are hot, I’m on it.
What do you say to all the DJ’s trying to get to your level? Stay true to yourself. To be a good DJ you have to believe in yourself. If no one is feeling your style, stay true to your style and stay relevant to YOURSELF. Keep reinventing yourself and stay true and humble to the game. It can change you, so you have to prepare for everything that comes with the status.
What separates from you every other DJ? My versatility, I can go from a family event to a basement party, from a college party to a wedding, all the way to a homecoming to a concert. All around I’m ready!
Where can we find the Young Price of the City? Reach me at DJ Monumental.com, @DJMonumental, Myspace. com/DJ Monumental, YouTube/ DJ Monumental, everything DJ Monumental, shout out to my Artist Punch, “I feel good, I look great!” We Next!
32 Get Signed Magazine February — March 2010
Tell us how you got to become a DJ at such a young age? When I was young I was always around music and it gravitated towards me. DJ'ing was something I used to play with and it just become my career but it’s my passion.
We know you also DJ for Day 26 as well how did that come about? I’ve been in the industry for a while. I'm always running into other artist at events, the opportunity came up and we made it happen.
How is it being barely 21 and going on Tour with superstar artists, what are some of the experiences that stuck with you the most? I say it’s exciting because I look up to Bow-wow as an older brother. The rest of the artist are pretty much great people to know and Scream 2 and 3 was so much fun.
You were in the video “Nortorious Remix” by Nortorious B.I.G, how was it meeting B.I.G at such a young age? Biggie was a great artist and person; it was one of the best memorable things I will never forget. The video shoot was one of my first as and upcoming DJ.
So we hear you can act as well, tell us more about your role in the film: Brown Sugar (starring Taye Diggs, Sanaa Lathan, and Marcus Jeffries)? I been in the Actors Screen Guild member since 1995, I’ve been in a couple tv shows and movies. My role was just a DJ playing myself really in there at one of the parties.
I read somewhere that we were apart of a couple charity groups tell us about Nabisco Symposium for Kids (Camp Cool J/LL Cool J)? I always like to give back to my community anyway possible. "LL" is a positive guy and he recruited me to help out with this cause and we did a couple events together it’s a great charity about diabetes
February —March 2010 Get Signed Magazine 33
DJ BIG REEF
Affiliates: Average Club Crowd: Average Weekly Events: Age: Biggest Venue: Sponsors:
NYCB 400 6 25 ROXY - 4,000 people BKLYN SKY CLOTHING
What’s going on it’s your boy DJ Big Reef, “Her favorite DJ”, representing the whole New York City Boyz Born in Brooklyn, NY. We’re here live in Long Island with the top ten DJ’s, where we’re keeping it WAVY! You can ask someone about me. As a matter of fact ask your girl about me. Hey, that’s what they call me, “Her favorite DJ”. You can follow me on Twitter @DJBigReef_NYCB.
It sounds like your hosting a party with that intro, I love the energy , how does it feel being one of Brooklyn’s new faces in the DJ World? It feels great, I feel accomplished but my path is no where close to finishing I got a lot of work ahead of me.
How long have you been in the game? I been in the game since I was sixteen, and I can’t tell you how old I am, but it’s been some years now. So I’m finally getting my rights to this whole DJ thing. I have good people working with me and good people who have my back. I’m very grateful and very thankful for all of that.
How is it with the ladies? I’m going to keep it real with everybody; I’m just here to entertain people. I’m not here to provide anything else but making the fans happy so I can get that check. That’s all I’m worried about is that check.
For all the DJ’s trying to get to where you are, what do you tell them? You have to be spontaneous. You have to wake up every morning and be thankful and you have to keep going hard at it. I’m very humble, people know me, any day you can catch me on my Blackberry hitting people just to see what everyone is doing. I stay humble and stay spontaneous.
Affiliates: Average Club Crowd: Average Weekly Events: Age: Biggest Venue: Sponsors:
Big Dawg Pit Bull, Empire Entitiy, College Club King 500 6 26 Webster Hall - 4,000 people Ed Hardy, SKY Vodka
Did you know DJ’n at St. John’s would help impact your career the way it did? I always believed if you work hard at your passion it will pay off. St. Johns allowed me to grow my name within the college, which allowed me to gain acceptance in the College Club market.
What are some of the other colleges you played at? I’ve played at Yale, Harvard, Princeton, Syracuse, Pace and Rutgers’s to say the least.
What was the 1ST club you played at? It was back in 2001 in queens called “Georgetown” aka The Sweat Box it legally held around 175 people but I manage to get over 300 shoulder to shoulder every Thursday when I began my run.
How did you getting picked up by the Big Dawg Pitbulls Happen? They were watching my progression for a couple years and they saw my college impact was growing constantly. Mister Cee and Funk Master Flex wanted to create the next generation of Pitbulls, so one day Mister Cee told me to come to the station. And the Pitbulls were there, they inaugurated us. It was by far one of the biggest days of my life career wise. Dj Magic, Dj Young Chow, Dj Triple X all joined the team as well.
Tell us about your experience being on BET’s Rap City? It gave me exposure to the nation and markets outside of New York. I knew Emo at BET and he gave me opportunity and the chance to showcase myself because he believed in my talent.
Name some of the biggest events you’ve done over the year, your most proud of? Empire Tokyo launch in Japan, Pastry tour in Miami, Nas concert at stony brook and ludacris hosted Pace university 100 years anniversary party and I was the DJ booked.
As a DJ, do you have any artists that you book? Right now I’m messing with the same underground artist from around the way. D. Chambers is one of them I also drop my man Punch’s records he is really heavy on the Internet and I’m working with this kid Mo Phones from Brooklyn, he’s doing his thing too. So I keep it real underground real close to home.
Closing Words? DJ Big Reef, “Her Favorite DJ”, sometimes they call me the chef because I cooks up this music. You’re live in Long Island with Get Signed Magazine and the top 10/12 DJs.
34 Get Signed Magazine February — March 2010
February —March 2010 Get Signed Magazine 35
DJ FIRST CHOICE
Affiliates: Average Club Crowd: Average Weekly Events: Age: Biggest Venue: Sponsors:
DME (Defining Music & Entertainment) 500 5 24 Club Mansion - 1,000 people N/A
How long have you been in the game? To be honest, I’ve been DJ’ing since I was fourteen years old
What’s DME? Defining Music & Entertainment. It’s bigger than a movement. Shout out to Lou Bi and Suave.
You Couldn’t of been playing in the clubs at 14 years old, when was your first official shot? Ha, I’ve been doing official city parties for about the past two years. I’ve been grinding for a while so with this short time I’ve been out here I’ve been lucky enough to be making the heavy moves at major clubs like The Pink Elephant, Mansion, Suzie Wong's, Promenade, Imperial, the list goes on and on.
I’d imagine Hip Hop is In Your blood, but what other types of music do you play ? I play all types of genres of music. Pop , Rock, Hip Hop, Reggae etc, I play for White people, Black people, yellow people, purple people ( laughing ) if there is a crowd I’m playing, and if I’m playing! The party will be jumping!!!
What do you say for all the upcoming DJ’s? To all the upcoming DJ’s I want to say we are out here doing the same thing, so lets support each other, ride together, and get this money together. For somebody to get on top of the game, you have to always believe in yourself. You got to trust your talents and even I believe that I’m going to make it, but I stay humble and always show love to the other DJ’s. DJ First Choice shouting out Uptown baby! Shout-out to the boogie down Bronx.
Affiliates: Average Club Crowd: Average Weekly Events: Age: Biggest Venue: Sponsors:
CoStar Ent; Shutdown Bro, Retro Kids DJ, Life Camp Inc. 500
DJ G MONEY
4 24 Amazura - 2,500 people N/A
It’s your boy DJ G Money aka Mr. 8,000 aka Mr. Twitter Dat, twitter dat, twitter dat. Shout out to the whole GSM organization. We’re here at the 2010 DJ draft for the hottest DJ’s in the city. Since you’re in top ten picks, how do you feel about representing New York? This is the hardest city in the world. If you canmake it here, you can make it anywhere. Whether it’s top ten, top one hundred, top 200, I’m on top and I’m grateful for that. Shout out to every party I’ve done and all the people listening to my mix-tapes thank you. Every single thing helped !
How long have you been DJ’ing? I’ve been rocking out for eleven years strong.
Where do you think this DJ lifestyle is going to take you? Where ever it takes me, I’m cool with it. I’m just riding the wave (pause). For eleven years now I’ve been doing parties from sweet sixteen’s to the club, weddings, baby showers and mini concerts. The game has been showing me a lot of love. Hopefully we hit the radio soon, get some more tours and go overseas, I want to live this life to the fullest.
Can you name some spots you DJ’d at? Amazura in Queens, touchdown at the 40/40 in the city, Massachusetts, Connecticut, New Jersey, Maryland. I’m pretty much state wide to world wide. Shout out to my home town Queens, Long Island and the Tri-State area, its DJ G Money, Mr. 8,000.
Where Can we find G Money? Facebook – DJ Gmoneycostar, YouTube. com/Djgmoneycostar, @D Gmoney, over 6,000 followers, and myspace.com/djgmoney. And one more thing ! I answer all my phone calls, text messages and emails. No interns or assistants doing any of this for me. I appreciate the love, make sure you get that twitter dat single as a ringtone and a video will be out soon, so stay tuned.
36 Get Signed Magazine February — March 2010
February —March 2010 Get Signed Magazine 37
Cover Story Affiliates: Average Club Crowd: Average Weekly Events: Age:
It’s the shining star in New York, DJ Zeke, the College Club King, I’ve been touring all over the world, check me out, this is what I do, representing Nigeria.
How long have you been DJ’ing? About thirteen years. Started at my church and blossomed from there. So I started from sweet sixteen's then went to weddings and I bought my own equipment from Sam Ash, no more church equipment and been good ever since.
Tell me about your affiliation to the NAACP? That’s was just a blessing in itself. I've gotten a lot of leads around the world. The NAACP is not small but they call me to do their events, I'm still humbled by it.
What colleges have you touched out there? Lehman College, St. Johns University, Stony Brook, Old Westbury, Brooklyn College.
Your down with the College Club Kings, tell us about that? It started with DJ Spynfo and DJ Spyder, they took the College direction and it exploded. They were the hottest DJ’s running the college market. Any school in the Tri-State area, and trust me they knew of Spyder and Spynfo. Spynfo surprisingly went to St. John's with me and didn’t like me at first because my buzz was really growing fast. He was a senior and I was a freshman so competition was competition, but when I approached him and he saw where my head was at he took me under his wing and we’ve been riding ever since. He truly controlled the market so when he left school I took over St. Johns first and then jumped over to different universities soon after. 38 Get Signed Magazine February — March 2010
Biggest Venue: Sponsors:
College Club King 600 4 24 The ROOTS Concert - 11,000 people NAACP, Audi, Red Bull
What other organizations are you affiliated with? I’m down with Audi; I did an event called the 24 hour charity event called “Fashion Fights Cancer". I wanted to do it for free because they were doing it for a good cause and I wanted to be a part of that. It was out of that very Audi event where the Audi director saw how I had the crowd enjoying themselves and practically jumping to all the music.
What’s your relationship with Red Bull? This happened four years ago when someone called for a fashion show and a lady in the audience came up and gave me her card. I thought she was trying to holla at me but she wanted to chop things up with me. I offered to pay the bill of the lunch and then she pulled out her Red Bull black card and that’s how that started. She wanted to talk to me about getting some Red Bull girls for her and she was in Queens then.
What do you say to DJ’s trying to get where you are? The key to this game is to stay relevant. Never follow anybody’s foot steps, NEVER. Create your own path because by creating your own lane, it then becomes your destiny not someone else’s. Never disrespect, always show love. Being brought up in an African background I was taught to be humble. No Matter how big I get, I remain humble. In all, just remember to put God first.
Affiliates: Average Club Crowd: Average Weekly Events: Age: Biggest Venue: Sponsors:
Da Union, College Club King, Music Choice 500 4 25 “for the rest of my life” Amazura - 2,500 people Greenidge Works LLC
What’s going on, you seem so focused lately? I’m so live right now! I’m at the Get Signed Magazine photo shoot and I’m proud to be part of such a movement.
Well is it true, the rumors that you just got Signed to a DJ Crew? Yessir! I’m the newest member of “The Union” I’m out here representing the College Club Kings, I’m representing Brooklyn and its really such a movement I’m excited right now! I’m truly humbled by everything that has been happening to me lately.
For all the DJ’s that are up and coming, what advice do you give them? Go back to the basement, get records, practice and if you’re in the clubs PLEASE don’t play any new records until 1 O’clock and get experience. Play in backyard parties then move up to the clubs. Don’t just come from the crib and think your Serato box is going to make you nice. It’s a long process to understand the game. It’s not as easy as it seems and lets not get into the politics of the s**t. (giggles)
How long have you been in the game? Ten years but I’m not giving up my age. Look at it like this; I’m twenty five for life. I’m just here enjoying myself and I've been doing colleges for about ten years also. Shout out to all the colleges and all fraternities. I don’t even want to name them all because I don’t want to miss anybody. Shout out to Get Signed Magazine and the photo shoot they have here with all the DJ’s, it’s a long time over due for DJs to start getting press like this. Like my boy Punch always says “I feel good, I look great” I think that defines my mind frame as of late.
How did you come up with the name Spyder? Honestly, back in Tilden High School, I used to hang with these Jamaicans at the lunch table and they would beat box or bang on the table. I would always come out saying, “this is the bad boy Spyder” and for some reason that name stuck with me. All the Jamaicans in the school on the soccer team would call me that. I would DJ at all the high school parties yelling out “this is the bad boy Spyder” it stuck after a while.
Describe the Transition from the high school local parties to the colleges? Once I got to college and I got my chance to have my first party it was a major shock. I had about a thousand people there and it was at Hofstra University. That was my first time seeing such a massive crowd, so from there, that‘s when I knew that’s what I wanted to do in fact that’s when I knew that DJ’ing is what I needed to do. Shout out to the Malik’s that was the first party I did. That’s how I bubbled in the college market.
It’s clear you’re everywhere Spyder but where can we exactly find you? You can catch me on Alistradio.net each and every Thursday, from 9-10 p.m.. You can also catch me on Music Choice, coming at you live through your living rooms. Soon to be on major radio and thank you again for this look. This is DJ Spyder I’m out of here.
February —March 2010 Get Signed Magazine 39
Affiliates: Average Club Crowd: Average Weekly Events: Age:
Big Dawg Pit Bull, Team Showoff, IMS 700 5 26
Tokyo, Japan - 10,000 people
Ed Hardy, Adidas, Fox 5 News
Tell the reader’s how Elite it is to become a Big Dawg PitBull DJ? I would like to first say its an honor to be apart of the Pitbulls. They are a respected crew of DJs created by Hot 97's own Funkmaster Flex & Mister Cee. I’m joined by the likes of DJ Khaled, Tim Westwood, Massive B, Cipha Sounds, Bobby Trends, Big Kap, Jazzy Joyce, to name a few.
We hear you’re also the official US DJ for Christian Audigier's Soho flagship store in New York City that is great, Tell us about it? One of there Reps seen me at an event and felt I was a great addition to the Flag ship theme and I get to spin every Saturday and Sunday in the City.
How’s is your relationship with the other Pitbull Djs is it close or more just business? Our relationship is great. I have a wonderful crew who has experience and are icon’s in the music industry. I get to have mentors that dominate this scene in their respected craft.
With so many strong Affiliates and Sponsors do you feel like you reached the top in your career? I feel definitely blessed to be around the people I am around every day. In my own mind I have to accomplish a lot more and will continue to keep doing what I do for the love of it. All my hard work is getting notice and I am very grateful to even having people tell me I’m their favorite DJ.
GSM'S 2010 DJ DRAFT HONORABLE MENTIONS
What was your biggest venue to play ?
To be honest my own party..lol. During my senior of college my boy and I started a weekly Friday night party. Our first party we had over 600 people. As we kept doing it there were nights we would count 1000 plus people. The Venue was called The Clubhouse now called Azur in Bridgeport, CT
How did you guys become Get Signed Magazine official DJ’s? Mac Millz Ceo of GSM is our long time friend. We knew each other since freshman year of high school (1997). When GSM was only a thought Mac proposed the Idea to us as being the magazines official DJ. He felt with our skill and motivation that we would be a good addition to his movement and the rest is history
What was your most memorable event you played? I would have to say being able to Spin on Good Day New York The show airs weekday mornings from 5 AM through 10 AM. It gave me a chance to be seen by thousands of people who never got to see me but probably just heard my name around it allowed my name to match the face. It was a big deal for me to get that exposure.
What inspires you when you play at a club, as far what music to play? That's simple, Inspiration comes from the love of djayin'. Also the challenge of getting the crowd to party inspires us as well. Sometimes you gotta fight with crowd feel them out but when you get that club rockin' you get that feelin' like yeah we got this spot poppin from scratch. As far as what music to play, you pretty much know before hand what songs are the bangers. Usually the songs that are on heavy radio rotation are what gets the club poppin'. We just try to add our own Wren & Fame flava to sound different.
How long have you been DJing? DJ Wren, I would have to say 13 years. I took a liking to being a DJ at a young age because my father used to DJ. I would always mess around with his equipment with no clue of what I was doing. By the age of thirteen I gained a better understanding and started to take it seriously.
What is the DJ Wren and Prince Fame movement about ? Its about being one of the best that ever did it. When you look at dudes like Funk Flex Mr Cee DJ Clue Red Alert Kid Capri and this list goes on I feel like every up and coming DJ should want to reach their level of success 40 Get Signed Magazine February — March 2010
GSM'S 2010 DJ DRAFT HONORABLE MENTIONS
THE RESERVOIR DAWGS - @DJHYPA, @DJKDAWGRD, @therealdjkidd
Gaining major buzz in the Queens club scene the reservoir dogs are taking their brand to much higher levels. With Dj Kidd becoming the official DJ for Juelz Santana’s Skull Gang. And DJ K Dawg & DJ Hypa ‘s flawless 1, 2 punch while on the set. Throwing their yearly anniversary parties along with hosting other major events in the city is just the icing on the cake of what well have to look forward to with them.
DJ SPARKX - @DJSPARKX, WWW.DJSPARKX.COM Been grinding for a couple of years, DJ Sparkx who was born and raised in Long Island, NY has shown that work ethic still is one of the key ingredients in creating a fan base. His newly running www. djsparkx.com mixes updates of his events along with photos and a 1 stop shop for his newly released mixtapes and music from upcoming to major artists. He also is a part of Get Wet Ent. so with the power and push of a team there is no limit to his impact.
DJ JOHNNY HANSUM - @JHALLDAY
Johnny Hansom has found a way to keep his name relevant while playing amongst the cities most biggest names. He is a part “The Union” and hails from Queens, New York. He also has tested the waters behind the mic with his club banger featuring DJ self “Tea Bag“ and the “20 Dollar Remix“. Definetely someone to watch for in 2010.
DJ FRAGG - @DJFRAGG
Promoter or DJ, Fragg has made sure to be in the all the conversations. Being a part of the Queens promotion team Da Cyph, he's been headlining all their major events and turning parties upside down from local events to the A List city clubs. Fragg’s“ All The Way From“ Mixtape made a strong impact on his market, With an aggressive push theres no telling where Fragg will reach by the end of the year.
DJ PHYSICS - @DJPHYSICS
L OFFICIA DJ
DJ Physics although being quiet in person, finds a way to make noise while on the DJ set. Being apart Get Wet Ent has allowed him, to constantly stay in the forefront, but that is only one of his main outlets. After locking in on the college market dj’ ing at Spring / Fall concerts along with talent and fashion shows. His impact has been obvious now this year sets his ground to cross over to the major club scene in 2010.
DJ STARKS - @DJSTARKS09, WWW.DJSTARKS.BLOGSPOT.COM
Born in East New York, Brooklyn he clearly has been on the rise the last couple of months. Starks has been nicknamed the "Problem" and thats exactly what he has been giving all the dJs in the market lately. He continues to make sure his brand grows with his many youtube cosigns from the likes of Diddy, Nicki Minaj & DJ webstar shows hes working in and out of the clubs. So look out for Shut Down Brother this 2010.
February — March 2010 Get Signed Magazine 41
INDUSTRY News ARTIST & REPERTOIRE
ask the a&r
JULITO DOMINGO How long have you been acting for? I’ve been acting for about 3 to 4 years now. I started out dancing and was doing that for a while, but I didn’t want to be someone’s back up dancer. So I decided to get into acting.
Is your 1st passion acting or music? I can’t really say I love one more than the other. I love them both equally
Has the transition of the character Julito from “The Wire” to J.Brice the rapper been difficult? Not really because my character in “The Wire” is completely different from the person I am. I know how to balance from being the actor to the naming & the life style to being me. So no not really it hasn’t been hard at all.
So what projects are you currently working on, music & movie wise? Music, I just dropped my second mix tape called “The Premiere”. Basically it’s a street album, buzzing heavy right now in the streets. I’m performing everywhere & promoting that. Movie’s I’m right back in it in 2010. So make sure to look out for that.
I saw you on Loso’s Way; do you have collaborations with Fabulous? J.Brice: Shout out to Fab for putting me down with Loso’s Way & Lenny S. We have discussed the possibility about us working together in the future. Its hectic right now with Fab going hard promoting Loso’s Way & his album. We haven’t had an opportunity to sit and vibe out on a record yet but hopefully in the future. I also like Kanye & Hov of course were both from Brooklyn, and I look up to him. I mean there’s a bunch of people. At the current moment I’m focused on branding J.Brice. Article Written by: A.D. The General & Ms. Fefe (N.A.B)
How long have you been producing? And what actually inspired you to produce?
“BUDA DA FUTURE”, break your name down?
I’ve been producing now for like 20 years in 2010 it will be 21 years. My Inspiration is my uncle. He introduce it to me, to the whole DJ thing, when I was like 8/9 yrs old. He let me hear my 1st hip-hop record. I used to watch him play his drums, DJ & do all kinds of amazing things with music. I was memorized with music. From there I adapted a love & understanding for music. I took it from there.
Buda is a nickname that was given to me by my family at the age of 6. I was a lucky child my mom always said. When I was a teenager, I added “Da Future”. Buda Da Future is bringing that futuristic sound to hip-hop.
You have worked and created many hits with some of hip hop’s most influential MC’s, including BIG PUN, BIG DADDY KANE, EMINEN, KOOL G. RAP, KRS ONE, FAT JOE & JOEL ORTIZ to name a few. That alone must raise the level of expectancy from you as a producer. How do you manage to continue to breed hits? That’s kind of hard to say. I try to stay with what I know & what I do. There was a point in my career, where I was steered by bad advice. It took my close circle of family & friends to tell remind me, that I have my own style. And that all those folk telling me I should make records to sound like this & that, aren’t helping me. Now I would like to say, I stay true to music. I could adapt to any style of music. I could make a down south record if I choose. But I choose not too. I could do anything, and I mean anything.
Do you still sell beats over my space for $50 bucks? And what inspired you to start doing that? Most producers that have your resume would never. Well as for my fellow producers, my peers, rather friend or foe (I really don’t have enemies). I really don’t give a f**k what people think to be honest with you. I’m me and always have been my own person and I make my own decisions. There are people that tell me, I’m hurting my brand. There are people that say I’m doing a great thing. Of course the people buying the beats think I’m doing a great thing. I know what it is to try and get in the game and not be able to pay for certain shit, and have access to certain names, or have access to that pro set up that you need. I no longer sell beats on myspace though. I have a website now @ www.beats4tunes.com
42 Get Signed Magazine February — March 2010
Most rappers have someone they look up to & inspire them to rap. Do you have a producer or Producers who inspire you? Yeah, I have two that I would consider mentors. Super Producer Amadeus from platinum boy/hitman/badboy. He’s Trey Songs music Director on tour. Steve Stoute Rodriguez he’s a world renowned bass player on tour currently with Britney Spears. Rza, Dr Dre, Timberland, DJ Premiere. Also not to throw you off guard, Julio Iglesias & Jose Jose also inspired me. I grew up around lots of Spanish music.
How important is it to you to have your own style? For example, when you hear a Dr Dre Beat you know it’s a Dre beat? It is very important to have your own Style. That’s what make people try to duplicate or rather emulate someone else’s style. As for Buda, I try to mix the influences from all the names I’ve mentioned. But the hardest part is to separate your self from that. What I try to do is create a sound that will leave an imprint 10 years from now
Do you have any new projects out? Right now, I have the Lloyd Banks Double CD Mix tape “B 5”. I produced a track for Kool G Rap on his current Mix tape. I’m working with Goods, Charlie Clips, A.D The General, Vic Damone signed to Universal, DTP, I’m still working with 50 Cents , Fred Da God & “The Big Bronx Mix Tape” with Production from Buck Wild, 6 Figure Digga, Just Blade, Remo The Hit Maker & Grand Muzik & Buda Da Future
Where do you see Buda Da Future 5 Years from Now? I see myself in a major label, helping out great artists get signed. I see myself as an executive and as a super producer making hits. Hopefully a couple of Grammys, a couple albums sold, movie scores, getting Fred Signed, working with Amadeus & working on A.D. The General’s up and coming project. I want you to go platinum too. These Streets don’t have a new DR Dre so why can’t I be the 1st.
Want to have the inside scoop from an A&R? Do you have any questions that you would like to be answered? Email us at: firstname.lastname@example.org
How big of a buzz does an artist need to have in order to get a deal where his or her own demands are met?
How hard is it to present an artist to a big label when the artist is already signed to a small label?
It all depends. Right now there are different types of buzzes. There are people with net buzz that are getting looked at, people with street buzz that are getting looked at and there are people who have records playing on the radio who are also getting looked at. Naturally, you would want to have all three, but I think that if you can get yourself a serious buzz, in terms of breaking through the radio and you have something that is real in the streets, like when people research and call that market or talk to DJ’s in that market and say, “whenever they play this guy’s record, people are jumping up and down and losing their minds in the club”. That’s when you have the leverage. All it takes is for one or two labels to want you and they strike when the iron is hot. That’s the time where the artist can negotiate the best situation for himself. So a combination of radio spins and a combination of real genuine street buzz and maybe a mix tape out; and doing shows where people know the record. Then whenever you drop a tape you have a loyal fan base who buy your tapes and also download it.
It’s not difficult. What happens is the big label makes a deal with the smaller label so they don’t care. They just want the music. As long as the artist and smaller label are in unison, they should be fine when a deal is presented by the big label. Being signed to a smaller record label is beneficial because if they can help you get started and you negotiate your terms with them, where you both make money and you didn’t have a platform, they can provide that for you through production, through marketing and money. That situation can help.
Is it good for an artist who has his album already made when he meets a label or would they want it to be done with them? The way artists are getting signed now is based on research. A lot of times they may have a record that’s active and they [record companies] may want to use that record to release your project; kind of like Drake’s situation. If you have your album pretty much laid out and done and need two or three songs, you have a better chance of getting yourself out there without missing your momentum because the record company will be excited for a certain amount of time before they lose interest. While they’re excited you have to get something moving. Timing is everything. You should already have your album done where maybe you need two, three more tracks to get signed. You’ll have a feel of what you want. The vibe you have when you made and dropped your single, you should have the same vibe when you produce your album. The same hunger and energy you put into the album and when you voice that passion, people will follow you. Record labels are doing less and less for an artist, so it’s good to have everything done and it’s up to you to know exactly what you want to do.
Are record labels looking for the next Drake or are they into the streets? Record companies are looking for things that sell. You can have an ostrich on top of your head. If that sells, the labels will sign it. You can be doing a silly dance, the labels will sign it. You can be from another country, and they will sign it. For them, knowing they can make money off of you, you’re a commodity. Once you’re in demand and you’re on the radio and have a street buzz that’s all they care about - something that’s a quick turn around. Look at how many records are out right now. Labels don’t want to do any type of promotion for it. Before they would have commercials on BET for two to three weeks, now they don’t. You do not see that anymore. You really have to establish your buzz and you have to invest in yourself (as an artist) to promote yourself. The companies are doing the least amount of work towards promotion and spending the least amount of dollars. So it’s up to you to have everything in order to keep from failing. They’re looking for whatever’s going to sell and the quick turn around.
How do you feel about the internet rapper? Does it help them with their buzz, where they’re noticed by record labels? The internet is a great tool for those that do not have money and helps marketing. The internet is basically free goods: everything is free so people don’t respect you as much. If you look how the internet moves, it spoils the consumer because it allows you to have everything at your fingertips. The way the blogs and the websites move with new information that devalues music and devalues the video because nothing has a tremendous amount of impact. The internet is like a one night stand. Once they get it and they rock with it, they’re on to the next thing. What you put up on the blog right now won’t be on the page in three hours. You have a few hours of fame, then people are on to the next thing. It increases the amount of time you have to put music out. It makes people say that your music is old. It’s good to get your buzz through the internet, but it doesn’t necessarily add up to sales.
What are the perks of being an A&R? The perks of being an A&R is you have a job. If you like listening to music and you get a chance to hear the thoughts of people outside in the street talking about what’s on their mind, then that’s a great job. There are people out there out to emulate other people because they think that’s what’s going to get them on. When it’s time to talk about skate boards, you hear others rapping about skate boards; they’re talking about their swag, everybody’s talking about their swag. Whatever the trend is now, they will rap about the trend. The artist we enjoy hearing is the one with true life stories. I, in particular, enjoy hearing music I can connect to.
Explain the EPK movement. How crucial is EPK for artist out there and what are some mistakes? EPK [Electronic Press Kit] is definitely a good marketing tool. The way that the game is now, A&R and executives are bombarded with so many people talking about “my man is the next big thing”. If you have a hit record you don’t need an EPK. If the record’s on the radio and it impacts the right market, then let’s move. If you do want to have an EPK, I would structure it in a way where it doesn’t drag too long. It comes down to having a good editor who can showcase the most impact in an artist. When you are being promoted, your editor should highlight your highest points throughout your career - like if you worked with different radio stations that are well known. Everything basically that shows how marketable you are should be the opening of your DVD. These parts can be used to amuse the A&R and executives and that can help later towards the EPK. Play the heat when you’re presenting your best work because that’s what a label is looking for. You only have one shot at presentation. Why not do it then. Play your best.
February — March 2010 Get Signed Magazine 43
Fallout Shelter Productions presents...
the coverboy. i hail from the
wonderful land of brooklyn n.y.
fallout be the family, baker g’s be the click
Executive Producer Danny "D-Boards" Caiazzo
What kind of mentality do you need to make it as an aspiring artist in the industry? I feel to make it in this industry you definitely need a strong focus, patience and some type of selfawareness. It is important to know whom you are as an artist and share that vision with the people. What drives you to stay consistent and improve your craft? I get a lot of my drive from my right hand man Jimbob. He’s doing a bid up north right now, but every time I speak to or go see him, he has some hot sh— that he wrote. He still keeps me on my toes!
Michael Jackson Tribute
Music So good, it is FREE.
ALL FREE DOWNLOADS!
Radio Active Compilation
Haylo - Storm on Sing Sing
log on to www.intheshelter.net/downloads
What do you draw from when writing your lyrics? Any and every time I write a lyric, that’s my soul speaking. It’s my heart telling my mind what to say. What should your fans/ followers be looking forward to in the future? The people should definitely keep an ear open for my next project I have coming out 1st quarter next year called, “The Red Pill Buffet”. I’m cooking up something special for the ladies for Valentines Day, so ladies keep an eye out for that. In the mean time, if they want to hear your boy, they can go to: intheshelter.net and download any of my many previous works of art. Who do you think has contributed the most to your success thus far in your career? The one person I can say contributed the most is hands down, The Boards of Life! That’s my best friend, my partner; he believed in me when nobody else would -Half a White Boy. What kind of music has influenced you as an artist? I am inspired by great music to which gives me the motivation to keep pushing the boundaries.
cise da c.o.n repping that bx boro!
was born and raised in the lower
east side of manhattan.
What kind of mentality do you need to have to make it as an aspiring artist in the industry? I think you need an artistic and business mind frame. Business Minded: You have to take control of all our projects, music and money. Nobody is going to hold your hand in this game. Artistic Mind: You have to be able to create and deliver the best quality music to you fans as well as yourself.
What kind of mentality do you need to make it as an aspiring artist in this industry? First off, you must learn patience and learn to deal with criticism. These two roles are important when dealing with the hundreds of people doing what you are doing. Be humble; let your music do the talking. You can’t let any one dictate what you feel in your heart, because your mind and your heart control the pen.
What drives you to stay consistent and improve your craft? These new cats that are up and coming, because the game keeps changing and you have to be able to change with it without losing yourself. What do you draw from when writing your lyrics? The essence of New York City, current issues that are affecting us today, and I also try to uplift the spirits of the people, through music. What should your fans/ followers be looking forward to in the future? My new album The Biography dropping for the New Year! I got most of the production done by D-Boards (FALLOUT SHELTER PRODUCTIONS), features from Kimbo 3:04, Haylo Da God, Paula, and my mom is on one song doing back up vocals. (LAUGHING). This is my best project up to date and the fans are really going to love this one. I’m giving them a little more of my life story. What do you think has contributed the most to your success thus far in your career? I have a great team behind me (FALLOUT SHELTER)! Also, the fans motivated me to do what I do, and a good family support system. What kind of music has influenced you as an artist? 90’s Hip Hop, Neo-Soul and Jazz
What drives you to stay consistent and improve your craft? With music, you never stop learning. Every day in this field I learn. My motivation comes from my children. My dad was a musician and my sister is a musician as well- music is in my blood. I enjoy the rush of creating something from scratch and seeing it groomed into something that’s alive. I want the golden era of hip-hop to come back home to New York, where it started. There is ridiculous music out there and I feel that it’s time to bring it back. What do you draw from when writing your lyrics? I draw from pain I’ve had to endure and mistakes I’ve made. One thing that I focus on a lot is true stories from my life growing up. It’s a real script I can sell to Hollywood. My youth was just like most of these artists who are real with what they write. What should your fans/ followers be looking forward to in the future? Well at fallout shelter (production company), I am blessed. From rapping to producing to engineering, you name it I’ve done it. My skills in post production, editing, and mixing are more attributes to what I do and know. Right now, I am working on an untitled solo album that contains the story and sorrows of my life. Fallout shelter just wrapped up three albums during ’09, titled
...turn the world onto your music. IF YOU'RE AN ASPIRING ARSTIST OR GROUP LOOKING TO PROMOTE YOURSELF THEN THIS IS THE SECTION FOR YOU. FOR MORE INFO CONTACT US @: email@example.com
Storm on Sing Sing, by Haylo the God, a group compilation called Radio Active, and also did a tribute album to the late Michael Jackson. For 2010, we are coming out strong with the biography by Cise the Con. This music is available on our website: www. intheshelter.net What do you think has contributed the most to your success thus far in your career? -My experiences have taught me a lot about how things operate in this industry. Not being afraid to be taught by my elders and having a strong supportive unit is probably one of the strongest elements I possess. You have to have sleepless nights and endless efforts to be strong in the game. What kind of music has influenced you as an artist? You name it: salsa, hip-hop, house, merengue, anything with good rhythm
February — March 2010 Get Signed Magazine 45
Dru holla BLACKSTEELZ
Who do you think has contributed the most to your success thus far in your career? EMF BLACK: Me and my partner your favorite Hood Chick TONI STEELZ! ToniSteelz: The music lovers out there that support our music worldwide What kind of music has influenced you as an artist? EMF BLACK: The kind that is heartfelt, something that I can relate too. It doesn’t matter what genre it is in.
the most versatile in the game. i’m from long island, bringing in the sounds in both rap and r&b.
What kind of mentality do you need to be an inspiring rapper in this industry? You have to remain hungry, must be consistent and stay focus. There are many singers/rappers in this industry that are amazing when they come out, but in time they fade and become nobody’s after a while. It’s very important for artist to stay consistent and focus. What drives you to stay consistent? You have to have a better lifestyle to start off with and that drives me to stay focused on my work. Knowing that I’m writing each day and practicing it keeps me humble for the next day’s events. We just heard you sing, and you can hold a tune. What’s your fan base like? The fans are unlimited, I get a new one each day. Man there’s so many that if I tell you will get me in trouble. (Laughing) What separates you from everyone else? I feel that I’m coming at you differently. I don’t think there are too many artists that come at you consistently with both singing and rapping. I feel that’s what separates me from the rest. For all the fans at Get Signed Magazine, where can we hear your music? You can catch me on myspace/ kyron, and twitter me at kykingr&b.
representing queens, new york
one man, one woman.
What is your style of music? I try to represent good music. I get compared to a lot of artists that have more conscious and nongimmick rap flows. I try to give a little bit of a variety in my raps.
What kind of mentality do you need to make it as an aspiring artist in the industry? EMF BLACK: I think you need to have a will to drive forward through all the disappointments and let downs that is a part of the game. Not letting anyone hold you back from making your mark.
If you had the chance to pick what label to sign with, which would you pick? And why? I would love to get signed to Atlantic Records. I see a lot of artists getting a lot of success throughout their career. Now if I was a known artist I would have to say Koch Records because I could get as much of my sales as possible. What made you want to get into this industry? DH: I love music and feel I’m one of the talented people out there and have a lot to talk about. What exposure have you had so far? I’ve been in the J Hatch Showcase “Get Your Buzz Up” and I’ve been in a couple other magazines and the blog sites are showing me love. [I’m on] the other sites like Myspace, Facebook and I’m seeing how Twitter is coming up. You might catch me on that soon.
ToniSteelz: A business mentality...gotta be prepared and strong What drives you to stay consistent and improve your craft? EMF BLACK: My kids drive me to stay consistent and with so much lacking in the game right now BLACKSTEELZ has a craft that the industry is starving for. ToniSteelz: for me it’s the music, and time cause with time things gets better...right? What do you draw from when writing your lyrics? EMF BLACK: I draw from the instrumental and life experiences. ToniSteelz: Love, Pain, Hate, Life, Depression, Family, “Friends”, Entertainment, Tears, Sounds, Thoughts, God
Where can we find out more about you, or listen to your music? You can find me on myspace.com/ Druhollah and I have an album out on iTunes right now called “From the Bottom Up” and the second one coming up soon. Pretty soon it’ll be on DatPiff.com and Twitter. com/Druhollah. (At press time, Druhollah is on www.datpiff.com)
What should your fans/ followers be looking forward to in the future? EMF BLACK: They should look forward to the BLACKSTEELZ album titled “One Man, One Woman,” my label called JADAS RECORDINGS, and me gracing the stage in the play called “A Piece Of Me” by Jermaine “Jayeveryday” Smith.
Is there anything else you want to add? Look out for all my new projects coming out in 2010. Also shout outs to my team: False, Prophet, free my son Serge, free my son Web, and LandMind Hip Hop Team. Shout outs to every rapper, producer that’s doing their thing. Shout out to Get Signed Magazine.
ToniSteelz: 4eva N’Finite Productionz, LLC specializing in Advertisement, Promotions, Marketing & Branding as well as providing other services like Hairstyling, Make-Up & Skin Care
46 Get Signed Magazine February — March 2010
ToniSteelz: My culture is of Garifuna Descent and our native music is Punta so thats one of my biggest influences then there is Reggae, Salsa, Merengue and of course Hip Hop n R&B but I listen to everything…but in closing I’d like to say…Follow your heart through life because God is Love and we can only get through life with God.
Making a BEAT by Kns Tha Engineer
Hello, It’s Kns Tha Engineer here to give you the step by step Booklet on How To Make Your Own Beats... You say, "Who Are You?" and “How Do You Know How To Make Beats?" Well, as an Audio Engineer I have worked with a lot of big producers in the game. (Swizz Beats, B. Cox, David Geutta, Timberland, Star Gate, Chink Santanna, etc… I also Work, and Run my Own Studio… This will give you a crash course in making your own beats... Choose your audio editing and drum-machine programs. Audacity is a free audio editing program with multi-track recording capabilities. Multi-track recording means that you can record some audio and also start another recording that plays too on top of your original audio. If you only need one track, Sony Acid Xpress is a simple interface that will allow you to program and record a basic song with MIDI, loops, and one track of audio. Reason is a professional audio program that allows you to program beats and loops, which can be exported to Pro Tools. This is the leading professional audio recording and audio editing program to add production tracks or vocal tracks. Step 1
Start by deciding what kind of music you wish to make. Beats in each style of music sound different. R & B will have a different beat pattern than Hip Hop, soul and dance hall. Listen to artists you admire to get ideas for your beat. Many artists employ stylistic beats as part of their song structure, such as Usher, Beyonce, and The Late Great 2Pac, adding their own song style on top of classic beat patterns, sounds and samples.
Plug your drum machine into your amplifier or headphones and power it on. If you are using a virtual drum machine on your computer then turn on that program.
Lay down the bass or kick drum sound. On your drum machine, that means selecting a bass sound sample, assign it to one of the kit sounds, and program a rhythm for it in the long row of buttons known as the pattern set. It’s a good idea to start with the bass first because it lays a foundation for your other drum sounds. A common bass drum arrangement is on the first and third or second and fourth beats of the measure.
Add additional sound samples to your drum kit and program a pattern for them on top of your bass beat. Experiment with the feel you get from placing your beats in different locations on the pattern.
Change the properties of your sound samples. To do this, select each sound sample and use the pitch, filter, and panning controls to change the frequency. Timbre and stereo field location of your sound sample.
Add more parts like piano, strings or organ sounds. Experiment with different sounds this to make your own style and feeling.
Record your beat. If you have used a virtual drum machine then all you need to do is save or export the file as a .wav or .aif file type. If you are using an actual drum machine then you will need to connect it to a computer to record.
So There You Have it.. Your Beat is Made Now What?..... Tune In Next issue and I Will Tell You How To Record Nice Vocal 4 Cheap.. Holla @ KnsThaEngineer
Tweak the sounds and samples using the effects knob on your drum machine and software plug ins. Many drum machines have options such as a phaser, a pitch shifter, or modulators that can change your sound sample.
February — March 2010 Get Signed Magazine 47
TATTOOS HOW MANY TATTOOS DO YOU HAVE? I have tattoos all over my body...my head, face, back, lip, arms, legs, chest, ribs, stomach, and even my d***.(Explicit) I lost count of how many a long time ago.
WHICH IS YOUR MOST SIGNIFCANT PIECE AND WHY? My most favorite piece on myself is on my arm. When you look at my arm you'll see California from wrist to elbow, but when I turn it upside down its spells out Brooklyn. It's my favorite because it shows where I'm from and where I am now. I love Brooklyn.
IS IT TRUE YOU TATTOO'D MOST OF BROOKLYN? I have tatted most of Brooklyn within the past four years, in the hoods and out of my shop. I do a tattoo party just about every weekend and my shop does a minimum of ten tattoos a day, and I stay busy because I love to work
WHERE WAS CRAZIEST PLACE YOU TATTOOED A PERSON?
The craziest place I tatted someone I guess is inside a girl's p***y (Explicit).She got butterfly wings inside each lip. That was fun for me and her. What’s the lifestyle of D. Malone?
R&B singer, songwriter, model, and actor. I just recently was asked to play a role in an upcoming movie, but of course I’m going to take a few classes first before I jump into that. I do not want to disrespect that art form because most of the successful actors/actresses have put in many years studying their art form. I would like to become successful as well, so acting classes first.
WHATS YOUR NAME AND WHERE YOU FROM?
My name is Jason Amolsch better known as Jigga or Jiggaman born in Oakland, CA and lived all over the Bay Area and Lynwood, Los Angeles. I even lived in Philly for a couple of years before I came to Brooklyn.
Which tattoo has the most significance and why?
I have a photo of a young lady listening to a song that I wrote. The name of the song is called “About You” and it was never released. The lady in the tattoo is listening to the music with a microphone and headphones. This tattoo is actually located on my leg and is definitely my favorite one.
AT WHAT AGE DID YOU START TATTOOING? I started tattooing at the age of nine in juvenile hall.
WHEN DID YOU START TATTOOING PROFESSIONALLY, HOW LONG HAVE YOU BEEN DOING IT FOR?
Does your tattoo inspire your music or does your music inspire your tattoos?
I started tattooing professionally when I turned about 16 and I bought myself a real tattoo machine.
WHAT MADE YOU WANT TO BECOME A TATTOO ARTIST? I became a tattoo artist because I love the art and the way it looks and makes people feel. It gives me enjoyment when people are happy with what I've done.
WHAT WOULD BEST DESCRIBE YOUR STYLE OF TATTOOING. My style, I guess is a Cali style because that's where I'm from I like doing different collages and putting them all together to give it a gangsta kind of look.
WHAT DOES TATTOOING MEAN TO YOU AND YOUR LIFE? Tattooing is my life. I work everyday, night and day...no lie. I haven't taken a day off in so long, but I don't mind because it's not like any other job where you get bored or sick of it. There's always something funny or interesting going on so it keeps me entertained.
WHERE DO YOU SEE YOURSELF FIVE YEARS FROM NOW IN THIS INDUSTRY? Five years from now I want to see myself opening some more shops. I had a very successful shop in downtown Brooklyn for three years but I had bad people around and I got locked up, so I lost it. Now I'm back and I know a lot more and will do things differently now. Everybody makes mistakes... some learn from them and some don't. Always keep positive and motivational people around and you can achieve anything. It's hard to say where I see myself in the industry in five years, but I will be better than I am now.
WHERE CAN WE REACH AND FIND YOU, IF ANYBODY IS INTERESTED IN REACHING THE FAMOUS JIGGA? If anyone wants to reach me they can call the shop. I'm in now (201)963-4070.
48 Get Signed Magazine February — March 2010
I would say both my music inspires my tattoos and my tattoos inspire my music. You can say they inspire each other.
What role do your tattoos play in your life?
My tattoos are a major part of my life. They help to show me, the real me. Aside from the music and different forms of music on twitter, you don’t really get a chance to see an artist’s personality until you get an interview with them. For the most part, my tattoos allow you to see who I really am. Like the girl on my leg, the stars on my back, and my scorpion queen on my calf- they all represent me 110%, what I’m about, and where I’m going. Each tattoo tells pieces of my story.
What style of music would you consider yourself?
My music is in between edgy R&B and soulful classic R&B. I say that because my vocal ability and the way that I sing certain songs, are not like anyone else’s songs that are out right now. My style of singing is similar to women back in the day, such as Aretha Franklin and Chaka Khan. This is where my soul kind of lies. It’s not something that I do purposely; it’s just how it is. My edgy side developed from what is presently going on in my life right now, which is also reflected on in my tattoos.
What made you want to get into the music industry?
I always wanted to be in the music industry. I feel I belong on stage and I have a strong passion for music, as a whole. Presently, my passion for music is much stronger because as an adult I know where I can go, and I know how to do it successfully. It all makes it exciting!!
What exposure have you had so far?
Well this tattoo has taken me to a whole other level. People have seen the tattoo and asked a lot of questions about it, so eventually, I ended up in a few magazines, on websites and doing shows. I also have a few websites: Dmalonefansonline.com and DMaloneonline. com
We heard your new single out and also saw the video. How did you come up with the concept?
What better way to do it? The video had to start off with a charity block party with a kissing booth and a competition with little girls across the street selling lemonade, how cute is that? I contacted a director and he loved the idea, and there you have an excellent video. And of course the lead guy is an artist as well; his name is Trey from Baltimore. You can catch me Saturday night from 10pm to 12am, on livestream/ streetmarketradio.com, with Escalade, And 1’s one and only.
Twitter – Dmalone1121 FaceBook – Dmalone MySpace – Dmalone21
February — March 2010 Get Signed Magazine 49
Lexi Juah 34, 25, 39 age: 24
Photographed by: Angel Monsanto
Photographed by: Angel Monsanto
34, 24, 33 age: 23
February — March 2010 Get Signed Magazine 51
Crisiana Sharen 34, 28, 42 age: 19
Photographed by: Angel Monsanto
Photographed by: Angel Monsanto
52 Get Signed Magazine February — March 2010
36, 26, 39 age: 25
February — March 2010 Get Signed Magazine 53
Valerie 34, 23, 36 age: 22
• STILL PICTURES • Video recordings • Event Flyers • Banners • animations •business cards • website design • cd covers • logos • Event promotion
• club parties • private parties • birthday parties • fashion shows • school plays • bbq’s • weddings • photo shoots • head shots • model shoots
Photographed by: Angel Monsanto
February — March 2010 Get Signed Magazine 55
Fun Facts 9
*Last issue answers
how to play sudoku ? The objective of the game is to fill all the blank squares in a game with the correct numbers. There are three very simple constraints to follow. In a 9 by 9 square Sudoku game: •Every row of 9 numbers must include all digits 1 through 9 in any order •Every column of 9 numbers must include all digits 1 through 9 in any order •Every 3 by 3 subsection of the 9 by 9 square must include all digits 1 through 9
Did you know? Bill Gates designed a traffic control system for Seattle when he was only 15!
George Washington and Thomas Jefferson grew marijuana on their plantations!
Halle Berry's stunt double, in the movie “Cat Woman” was infact a man.
Whoopi Goldberg's real name is Caryn Elaine Johnson.
Barbara Streisand has waxed more gold and platinum albums than any other solo female artist.
Oprah Winfrey's production company Harpo is Oprah spelt backwards.
Madonna is related to gwen Stefani and celine dion
Nas wrote NY State Of Mind when he was 17
Jemain Dupri was the youngest producer ever to go platinum
February — March 2010 Get Signed Magazine 57
#That's1 BRISCO / WACKA FLACKA -
#THATS1 For you Brisco, I mean we understand that anyone can get caught slipping. But only a couple months after you were robbed at gun point in a barbershop your already taking shots at another artist in a similar situation. But the difference is Wacka Flacka got shot two times because he didn’t give up his chain, now your releasing diss records about it. That’s not a good look at all, so Brisco #THATS1 ! For you for trying anything to just get back into the limelight #FAIL
GREG ODEN -
#THATS1 for you Greg Oden, naked pictures? Seriously? Not only are you a multi-millionaire, But you were the #1 Draft Pick in the NBA in 2007. At what point did you feel the need to have to send nude pictures standing in front of a mirror to close the deal with a female? I’m truly speechless, But to round it up #THATS1 for you Greg Oden for turning yourself into a playgirl Playmate
DIDDY / RICK ROSS -
We love Rick Ross but #THATS1 for you Diddy to say that he’s reminding you of Biggie. Especially since your cosign should be the most delicately handled when the Notorious one is in conversation. Basically It’s still a little too early to drop that title Diddy so #THATS1 For you attempting to cosign a little too early in the game.
LIL WAYNE -
Weezy F Baby is definitely living up to the name, because Lil Wayne is up to child number 4 and is rumored to have another one on the way later this year. With Toya his most publicized baby mother now getting herself into the media eye, along with Nivea and Lauren London who have always had their share of fame now adding their names into the pile of Mr. Carter’s baby mothers. Lil Wayne although financially can handle having all these children scattered across the country, it will be nearly impossible for him to handle his fatherly duties at the best ability with him touring, recording, promoting and sadly enough his jail time. #THATS1 for you Lil Wayne
GILBERT ARENAS -
58 Get Signed Magazine February — March 2010
#THATS1 for Mr. Arenas for bringing the gun into the locker room. I mean we know he shoots for a living but what in the world would he need with a handgun while practicing. If he had safety issues Gilbert surely has enough money to pay for security. There is no way else to put it man, #THATS1 for Gilbert Arenas for attempting to add another gun to his shooting arsenal.
February — March 2010 Get Signed Magazine 59
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60 Get Signed Magazine February — March 2010
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Event Photography Studio photography head shots Photo Retouching corporate identity Brochures February — March 2010 Get Signed Magazine 61