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Business Magazine







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nsidethisissue march / april 2013 profiles 34

Ron Nirenberg

In his campaign for City Council District 8, the associate general manager of Trinity University’s KRTU-FM answers the call of duty.


Joel Sauceda

Given the rapid growth and success of JB Internet Holdings, this entrepreneur and online marketing visionary has clearly discovered something big. And he has plans in the works to expand his reach even further.


Carlos Madrid Jr.


cover story

doug cain Far from ordinary and always focusing on honor and integrity, the driven owner of Lake Truck Lines proves he is not only a good businessman, but also a true humanitarian.

A man with vision and compassion to spare, this local legend continues to make a difference in the housing industry after more than 50 years of service to his profession.


Irene Govea

From selling purses out of the trunk of her car to bringing the latest fashions to the women of the Alamo City at Cosa Bella Boutique, this born saleswoman has come a long way, always remembering to dream big.


Rev. Richard G. Wosman

The president of Central Catholic High School uses his nearly 32 years in the Catholic education system to further the school’s mission to educate young men in the spirit of faith and family.


Patty Johnson

Currently relishing her retirement, this entrepreneur turned a hobby into an empire and established herself as a true success story with Patty’s Herbs.

cover: Photographed by Alexander Aleman



also inthisissue march / april 2013

NSIDE Business Magazine - March/April 2013

ceo / nside media productions / Eliot Garza

publisher / san antonio / tina rabe


publisher / corpus christi / adrian Garza

publisher / austin / angela strickland

editorial director


Kelly Hamilton


executive editor


Erin O’Brien

creative director Elisa Giordano

graphic designers Damaris Fike, Cristina Villa Hazar

account executive Isabel Pequeño



- Second chances

16 nside events

- Hollywood glam comes to San Antonio

18 nside community

- A leading resource - Thinkers and Doers of San Antonio - Unlocking cultural reflections

22 nside nonprofit - Volunteerism and NIOSA - Giving as one

56 nside feature - Baby boom your branding strategy

58 nside legal

- Texas-style non-competition agreements

62 nside finance

- Divorce, remarriage and their true cost

68 nside tech 8

- Managed network services


Anabelle Rodriguez

executive assistant

contents 14 nside mentor

international marketing account sales

Ashley Gray

70 nside


- Go from good to great

76 nside arts

- The Russians are coming! - Majority rules

78 nside espaÑol - Año nuevo

80 style &

contributing writers Stacy Allred, Sarah Bading, Doug Cain, Kathy Dewaal, Jacqueline Edwards, Chris Emmitt, Kelly Hamilton, Edward Hayes, Darren L. James, Juan de Lascurain, Ann Parker, Cyrus F. Rea II, Ana Clarissa Rodriguez, Erin Rodriguez, Aaron Seaman, Cori Smelker, Spencer Woolfolk

photography Alexander Aleman, Michael Giordano, Miguel Gonzales, Robin Jerstad, Sarah Brooke Lyons, Stella Tenorio-de la Garza

editorial intern Katrina Torres


- Jessica Headley

86 nside

real estate denise graves

With her love of both people and houses, this star San Antonio realtor lives and breathes real estate and provides five-star service for her clients at The Graves Group. For advertising information, please call 210.373.2599 or email For editorial comments and suggestions, email 18402 U.S. Highway 281 N, Ste. 201 San Antonio, Texas 78259 Phone: 210.298.1761 Copyright © NSIDE Media Productions. All rights reserved. Reproduction without the expressed written permission of the publisher is prohibited.

The LEADER in Oilfield Transportation and Logistics. Serving the Interests of San Antonio and the Eagle Ford Shale

• San Antonio Economic Development Council • Texas Railroad Commission – Eagle Ford Task Force • Texas Alliance of Energy Producers – South Texas Wildcatters • San Antonio Desk and Derrick Club DOUG CAIN is committed to supporting the sustainable growth

of the Eagle Ford Shale and ensuring its positive impact on the local economy. Lake Truck Lines transports oilfield materials to the well site and Lake Oilfield Services sells and services the equipment used to contain and process those materials. All of our trucks are connected to the NexTraq Fleet Tracking System so that our customers are always one click away from the real time status of their delivery and all of the equipment we manufacture is engineered with long-term solutions in mind. We are proud to represent San Antonio and the Eagle Ford Shale during this exciting time of progress and expansion.

Eagle Ford Shale: 20474 Spanish Grant Road San Antonio, Texas 78264 210.626.1329 Permian Basin: 2630 E. Pearl Street Odessa, Texas 79761 432.242.1329




nside staff



tina rabe

nside san antonio publisher C: 210.667.0037 E:

kelly hamilton

nside san antonio / editorial director C: 210.630.8086 E:

erin o’brien

nside publications / executive editor E:

C H A M I L I A® elisa giordano

nside publications / creative director C: 646.280.8785 E:

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damaris fike

nside publications / graphic designer E:

cristina villa hazar

nside publications / graphic designer E:

anabelle rodriguez

nside publications / international marketing account sales C: 210.685.3028 E:

Isabel Pequeño

nside san antonio / account executive C: 210.421.4596 / O: 210.298.1761 E:


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nside san antonio / executive assistant C: 210.560.7608 / O: 210.298.1761 E:


Documation of San Antonio 231 E Rhapsody San Antonio, Texas 78216 NSIDE BUSINESS


editor’s letter

As San Antonians, we are rarely afforded the opportunity to experience seasonal transitions. Inevitably, we complain when it is too hot, and we are certain we will freeze to death when the thermometer drops below 40. As in life, we eagerly anticipate change, but often bemoan the transitions change brings. Instead of welcoming the growing pains that are rendered from stepping out of our comfort zone, we often languish just on the safe side of our personal border, relishing the security of living as a big fish in a small pond. In this issue, we are proud to spotlight two local businessmen who, through the will to persevere and the fortitude from which to draw, succeeded against the odds. Doug Cain, owner and CEO of Lake Truck Lines, is a rarity in business. He is totally honest, open and unguarded. But after so many years in business, he has learned that integrity and honor are the No. 1 traits to display: “Honor and integrity are really expensive on Monday. It isn’t until Friday that they pay off.” Enduring the mountains and valleys of entrepreneurship, he has risen to the top of his industry, proving persistence ultimately reaps reward.



Alex Garcia, CEO of Victory Healthcare and Central Catholic alum, is a true success story. Realizing midway through college that the medical field was not his destiny, he stepped outside of his comfort zone and found his niche in life. Now the CEO of a thriving company, Garcia shares his family’s passion for medicine from a different perspective. Through Cain and Garcia’s stories of the will to succeed, it is apparent that determination, grit and placing yourself just on the other side of comfortable renders gleaming results. Together, they embody the tenacity of which we are all capable. It is my wish for you to take the first step toward being a small fish in a big pond.

kelly hamilton Editorial Director



(210) 225-6794 EXT. 209 NSIDE BUSINESS


[ NSIDE mentor ]

Second Chances What my wife’s birthday taught me By: [Chris Emmitt]

Chris Emmitt is the executive pastor and a teaching pastor at Community Bible Church. He preaches Sundays at 10 a.m. and 1 p.m. You can contact him via email (chris@, Facebook or Twitter (@chrisemmitt). You can also visit to see service times, video sermons and podcasts.

“Healthy people don’t need a doctor – sick people do.” 14


My wife’s birthday was in January. If you are a wife, you are familiar with the expectations involved in that little sentence. And if you are a husband, you know the pressure your lovely wife’s birthday can bring. In fact, you might even be getting a little acid in your stomach right now. Let’s be honest: Other than your anniversary, your wife’s birthday has about as much pressure as the Super Bowl. You have to get the right gift and arrange for the right dinner and the right evening out on the town. This year, I wanted to go somewhere we had never been before – somewhere local, somewhere cool and somewhere that would be memorable. I chose the newly redeveloped Pearl Brewery. The pressure was on, but I felt ready. It was our first time to visit the Pearl since all of the construction was done. We walked around, looked at the shops, enjoyed the sites, saw the new part of the River Walk and enjoyed wonderful food. It was a great night out in San Antonio – and all because a real estate developer took something old and made it new again. I have lived in San Antonio for the majority of my life, and I used to often wonder what would happen to the Pearl’s remnants. It seemed they just sat there. But one day, someone had an idea – someone saw something in that

old brewery and decided to give it a second chance. Two thousand years ago, Jesus Christ had 12 disciples. You probably knew that. One of his disciples was named Matthew. Matthew was a tax collector (not a religious job by any means), but Jesus called him anyway. Matthew followed and threw a huge party for Jesus to celebrate. Because of the party, religious people started talking about Matthew’s unworthiness behind his back. Specifically, they wanted to know why Jesus was hanging around such “notorious sinners” like Matthew and his friends. Jesus responded simply, yet profoundly: “Healthy people don’t need a doctor – sick people do” (Matthew 9:12b NLT 2nd Ed.). What he meant was: Matthew isn’t perfect, but why would I need to help someone who is? Imperfect people are the ones who need my help. Let’s face it, though: It is easy to drift toward the all-stars. In our families, careers and relationships, we often hang around with people who seem to have it all together, who don’t need a second chance or who have something to offer us. Candidly speaking, it takes a lot less of our time, energy and emotions. Why wouldn’t we want to spend all of our time with these perfect people? I don’t know about you, but I sure am grateful for the people in my life who gave me second chances, showed

me grace and gave me opportunities when it seemed unpopular at the time. I’m sure you have those same people in your life who believed in you when no one else did, took a chance on you or gave you something you didn’t deserve. Aren’t you grateful? What if you did the same? What if that real estate developer had decided not to give the old Pearl Brewery a second chance? What if it just sat there vacant, empty and lifeless? I’m glad someone saw potential in that old building, I’m glad someone had a vision for something that seemed worn out and I’m glad someone spent valuable resources to give it a second chance. It’s a great addition to the community of San Antonio, and it made a great date night for my wife’s birthday. What if we started offering more grace to people in our lives? What if we decided we were not going to be so stingy with our second chances, and that we were going to give them a bit more freely to the people in our lives? How would your business, relationships and life change? I challenge you with this thought today: Who in your life needs a second chance, and how can you help them? Maybe it is a friend, an employee, a family member or a random stranger. Find them, give them a chance and see what happens.

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[ NSIDE events ]

hollywood glam comes to san antonio The city’s first blowout bar The One Beauty Lounge celebrates its grand opening. On Jan. 23, 2013, the Alamo Heights chamber and guests gathered in a ribbon cutting ceremony to bring in San Antonio’s newest and first blowout bar, The One Beauty Lounge. Local celebrity Bridget Smith from Ken’s 5 Great Day SA was the guest of honor who helped cut the ribbon for the grand opening. Alana Sarabia from WOAI San Antonio Living was in attendance, as well as a spokesperson from Spank Kosmetics and Miss San Antonio Chaney Shadrock. There was delicious Italian food catered by Sorrento Ristorante and Pizzeria in Alamo Heights, and a runway show featuring the edgy glam-rock designs by stylist Toni Jackson. Makeup on the models was done by Spank Kosmetics and The One Beauty Lounge. Owner Danielle Cunningham moved to San Antonio from California to start a blowout bar right in the heart of Alamo Heights. The One Beauty Lounge brings Hollywood glam to San Antonio. Cunningham’s goal is to show women how to look their best and have fun in an old Hollywood atmosphere. Blowout bars are the newest craze in the beauty industry, established in Los Angeles, New York, Dallas and now San Antonio. The One Beauty Lounge is showing everyone in San Antonio how having a professional blowout saves you time, makes your hairstyle last longer and makes you look like a star. What is a blowout? It’s a wash with the lounge’s best shampoo, deep conditioning and a professional blow dry. A good blowout can last up to three days. The One Beauty Lounge specializes in makeup application and just recently launched their makeup line called The One Makeup. This new no-cuts, all-style concept is one of a kind in San Antonio. The One Beauty Lounge provides multiple services such as hair memberships, bridal packages, spray tanning, teeth whitening and more. The lounge also sells a collection of Jimmy Crystal jewelry and accessories. Check out the website for The One Beauty Lounge for a list of services and prices: www. You can also like them on Facebook at theonebeautybar?ref=hl or follow them on Twitter at





[ NSIDE community ]

A Leading Resource

The San Antonio Hispanic Chamber of Commerce holds its 84th Annual Gala, celebrating its legacy of advocating for small business owners in the Alamo City.

Photography: [sarah brooke lyons]

More than 1,600 business leaders filled the Texas Ballroom at the Grand Hyatt in downtown San Antonio for the San Antonio Hispanic Chamber of Commerce’s 84th Annual Gala on Jan. 25, 2013. At the 84th Annual Gala, the Hispanic chamber declared a new slate of officers for their 2013 board of directors and welcomed 2013 Chairman Alexander E. Briseño, distinguished professor of public service in residence at St. Mary’s University and retired San Antonio city manager. In addition, they celebrated the accomplishments of Raúl P. Lomelí-Azoubel, executive chairman for SABEResPODER, and the 2012 Hispanic chamber’s board of directors.  “The Hispanic chamber will continue to be a leading resource for San Antonio businesses and business leaders, building on the legacy of past initiatives,” Briseño said. “As an organization, we will fulfill our mission to advocate for San Antonio’s small business owners. Our commitment is to businesses and the economic growth of our great city.”  The chamber will oversee several key areas of small business within their 14 committees, which are Legacy; Business and Economic Development; Small Business; International Business; Innovation and Technology; Government Affairs; Education; Leadership; Chamber Finance; Membership; Communications and Marketing; Special Events; Governance and Strategy; and Workforce Capacity Building Task Force. These committees will work together with chamber staff and members to help further advance the achievements of Hispanic businesses and Hispanics in business.  As the Hispanic chamber welcomes Briseño’s great leadership, they’ve also identified eminent and influential future leaders for their organization: Patricia Pliego Stout of Alamo Travel Group, 2014 chair-elect; and Sonya Medina Williams of Silver Eagle Distributors, 2015 chair-elect-elect.  “This bench of leadership will play an essential role in moving our organization’s mission forward and assuring that all our members continue to receive first-class service,” said Ramiro Cavazos, president and CEO for the Hispanic chamber. “They will help create quality programs and make existing ones stronger, which will allow us to offer our members the resources and services needed to positively impact their businesses.” As America’s first Hispanic chamber and a four-star accredited organization, the San Antonio Hispanic Chamber of Commerce continues to be the leader in business assistance, connecting their members to resources, providing marketing and networking opportunities and training to develop the skills of our local workforce.  Tri-chairs for the event include Chris Nielsen, Toyota Motor Manufacturing, Texas, Inc.; Erika Prosper Nirenberg, H-E-B; and Melissa Aguillon, Aguillon & Associates.  The Hispanic chamber’s signature sponsors for the event were H-E-B, Anheuser-Busch, Bud Light and Silver Eagle Distributors. The presenting sponsor was National University College Online. Platinum sponsors were AT&T, CPS Energy, Skanska, Spurs Sports & Entertainment, Toyota Motor Manufacturing, Texas, Inc., and Valero.  The VIP after-party was presented by Bud Light, and Chef Johnny Hernandez and True Flavors Catering presented the Chairman’s Midnight Menudo Breakfast.  Please visit for more information about the San Antonio Hispanic Chamber of Commerce. 



[ NSIDE community ]

thinkers and doers of san antonio Platinum Top 50 hosts the symposium featuring some of the city’s elite. Photography: [sarah brooke lyons]

Platinum Top 50, an elite residential real estate organization, hosted a symposium for its members in partnership with Cibolo Canyons on Oct. 17 called Thinkers and Doers of San Antonio. Distinguished guests from various sectors each presented a 20-minute power-presentation on topics ranging from education and the environment to politics and advertising. Presenters included NEISD Superintendent Dr. Brian Gottardy; Karen Guz of SAWS; Eliot Garza, publisher/owner of NSIDE Publications; and Elaine Wolff, editor of Plaza de Armas.



[ NSIDE community ]

Unlocking Cultural Reflections

Facilitated community meetings give community members the opportunity to express their issues and concerns and to influence school building design concepts.

Shared collaborative input on facility design projects helps build up communities and impacts the cultural identities of future generations. By: [Darren L. James]

Architecture is inherently a social endeavor that involves the process of integrating dreams, ideas and visions to create functional physical solutions. Collaboration between designers and their clients is the essence of what creates a remarkable space that speaks and articulates the voices of clients and addresses the surrounding neighborhood. At KAI Texas, it is our role as project designers to synthesize information and meet program and budget goals as established by our clients. The client’s overarching goal typically incorporates functional needs within the composition of a facility, but may lack a true reflection of the surrounding cultural identity because collaborative input from



citizens and other patrons is absent. Over the last 32 years, KAI Texas has been intimately involved in the successful integration of community involvement into the design process for regional and national projects pertaining to transit, libraries, airport terminals, schools, universities and housing projects. For instance, community-oriented facility design workshops offer valuable insight to project officials. We work closely with each user group comprised of client representatives and area citizens to capture their imagination and desires for “their” project. Amazing things happen when the public is invited, encouraged and engaged in the design

process. They understand why decisions are made, help shape solutions and begin to take ownership of a building’s function and use.

A rich cultural history is reflected in architecture

San Antonio is one of the oldest cities in the state, initially visited by missionaries and Spanish explorers in 1691, with the first civilian settlement established in 1718. Greater San Antonio’s histories and traditions are rich and strong. There is a distinct appeal by all to reflect and respect the culture and heritage of this large and growing city. There is tremendous respect for the architecture

The integration of community voices

San Antonio Independent School District’s Sam Houston High School Addition and Renovation project, scheduled to be completed in 2014.

and cultural elements reflective of this great history. Visitors and citizens alike can appreciate the unique visual collage that makes up Greater San Antonio as they observe the lingering influences of early Spanish colonial life, note the impact of art deco style and bear witness to the southwestern

elected officials, educators, military heroes and business leaders. The ROTC, culinary arts, cosmetology and new Tech High School-within-a-school programs are celebrated district-wide as destination programs. Funded by the 2010 bond package, Sam Houston will receive a total of $16.9 million in major renovations with construction expected to be complete by late 2014. San Antonio ISD hosted a series of community meetings during which KAI Texas, the architecture firm heading the facility improvement project, led discussions on district goals

Amazing things happen when the public is invited, encouraged and engaged in the design process. influences melded throughout the region. The pride of having a history that runs centuries deep is celebrated across the city and region. The “can-do” attitude and accomplishments of San Antonio’s citizens have been vocalized during the design meetings our firm has had with community leaders to plan the newest addition to a school, community center or library. The meetings and conversations vary from small group meetings to large, open community meetings. KAI Texas teams are trained and expected to listen intently to all that is said before providing design options. Effective use of these techniques has produced award-winning designs for bus stations, Amtrak train stations, community centers, schools and multi-family housing.

San Antonio Independent School District for innovation at Sam Houston High School

Sam Houston High School, located on the East Side of San Antonio, has a successful alumni record. Graduates include an astronaut, an independent filmmaker screened at Cannes and South by Southwest, professional athletes (NBA, NFL and WNBA),

World-class cities have a few things in common: mass transit and surrounding development, strong schools and vibrant residential neighborhoods. Each community has an opinion and a desire to influence the architecture of their surroundings, and their design solutions provide noteworthy, meaningful opportunities for facility project officials to highlight cultural influences within architectural designs. With much at stake, you can imagine how important it is to community members that their voices be heard on facility designs that will impact current and future generations. Design officials must listen to and synthesize information from varying and sometimes competing or conflicting voices to develop design solutions that benefit clients and citizens alike. Personal contributions from project stakeholders help shape the cultural and community identities that are integrated within facility designs, making each project’s cultural paradigm unique.

Darren L. James, AIA, is president and COO of KAI Texas, LC, headquartered in Dallas, with additional offices in Fort Worth and San Antonio. Founded in 1999, KAI Texas has a staff of more than 25 design and build professionals (with an additional 65 personnel through its affiliate company) providing program management, construction management, architecture and mechanical/electrical/plumbing (MEP) engineering services. KAI Texas is a leader in building information modeling (BIM), applying it to architectural, engineering and construction projects firm-wide. For more information about KAI Texas design projects, please visit

and listened to community leaders, advisory board members, school board members, parents and the community at large. As we heard the community’s hopes for the new spaces, we established a checklist guide for review with San Antonio ISD for possible inclusion or further discussion with community groups. This process has worked exceptionally well, and it allows the community to become a valuable part of the design process. Community input into the design process builds bridges, encourages community pride and allows many stakeholders to feel connected and heard. Strong community involvement programs can provide long-lasting feelings of satisfaction and commitment benefiting the school and the school district for decades to come. KAI regularly works with client staff, board members, parents, students, local residents, community leaders, advisory board members, mayors and other elected officials. In addition to San Antonio ISD, KAI Texas has encouraged community member collaboration on educational facility design projects for Dallas ISD, Irving ISD and Fort Worth ISD.



[ NSIDE nonprofit ]

Volunteerism and NIOSA Why I dedicate a year of my life to coordinating the city’s biggest party, and how I juggle volunteerism with my family and my career By: [Kathy DeWaal] Photography: [Stella Tenorio-De La Garza]

It is important for all of us to preserve yesterday, today and tomorrow.



I was recently re-elected by the San Antonio Conservation Society as its fourth vice president, with the awesome – but slightly overwhelming – responsibility of chairing the 65th presentation of the conservation society’s A Night in Old San Antonio (NIOSA) on April 23 to 26, 2013 (and the society’s NIOSITAs, private mini NIOSAs that are presented throughout the year for private groups, including conventions and wedding receptions). And I am thrilled! That said, I also love my profession as a realtor with Rampley Realty, and my family is absolutely my first priority, so I am often asked two questions: “Why do you do it?” and “How do you do it all?” As for the why: I actually worked fulltime as the secretary for NIOSA until 2007 (and also served that year as area vice chairman for NIOSA’s Arneson Theatre), when I decided to change careers and devote my time to being a realtor. However, I was so hooked on what NIOSA and the conservation society do for the community and the endearing NIOSA volunteers I met that I returned to NIOSA the very next year as one of five volunteer vice chairmen serving under the NIOSA chairman … and served as a vice chairman every year until I became chairman last year. As a native San Antonian, I love the fact that NIOSA – one of the nation’s largest historic preservation festivals – benefits the conservation society, which in turn, benefits local and Central Texas communities by celebrating and preserving the buildings, customs and culture unique to its region through the preservation, education and research programs of the society. I love San Antonio – the people, the diverse cultures, the historic buildings, the architecture, the history itself and the River Walk. All of this gives this city its reputation as being beautiful and unique. That’s why I volunteer: because of the importance of preserving yesterday, today and tomorrow for all of us and our children. As for how I find the time: That’s a loaded question, but I know what I can handle, and I am realistic about it. First, it’s important to have the support of my family because they know that at different times during the year, it’s non-stop for me day and night.  They have been so great with helping me juggle things. My husband has been doing a lot of “honey dos,” and my son is in his third year at UTSA, and he

also pitches in when he can between classes and studies. I also have four fabulous cohorts: NIOSA vice chairmen Charlie Hansen, Loraine Zaiontz and Melissa Fertitta, and treasurer Barbara Machado (all of whom are volunteers who help me lead the team of 16,000 volunteers who work at the event). For those of you who want to volunteer and stay successful in your “paying” profession, here is my rule of thumb for my real estate clients: I give them 100 percent of my full attention when it comes to selling or purchasing a home. It’s one of their largest investments, if not the largest investment they will ever make, so it’s a process you must be able to fully focus on. Like I said before, you have to know what you can handle. In March and April, when it is close to NIOSA, I do not take on any new clients. But I always look forward to working with clients again in mid-May. They are comfortable with that, knowing I will give them my full attention when it is needed, and I will not rush them. I want to add that being a realtor has helped me tremendously when handling contracts, documentations and negotiations relating to NIOSA. As the NIOSA chairman, I am never shy about having experts review contracts and documents. It all boils down to: If you’re not sure, ask. Better to be safe than sorry.  And to those of you who love parties and preservation, please consider catching the NIOSA fever and volunteering for us at NIOSA. If you are new to San Antonio, you can visit our website at www. to learn all about us, but here is a short description: A Night in Old San Antonio (NIOSA) is a fournight festival in the heart of downtown San Antonio that celebrates the city’s diverse cultural legacy through the magic of 250, plus food, drink and atmosphere booths; more than 20 live musical acts; children’s games; decorations; souvenirs; and costumed volunteers in 15 areas. Hope to see you at NIOSA, scheduled for April 23 to 26 this year. Viva NIOSA!

Kathy DeWaal is the fourth vice president of the San Antonio Conservation Society, and the chairman of NIOSA. To learn more about NIOSA, please visit www.


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[ NSIDE nonprofit ]

Giving as One Impact San Antonio works to award three $100,000 grants in 2013. By: [Ann Parker] I can hardly wait for Oct. 30, 2013, the most exciting night of the year for Impact San Antonio (ISA)! It’s Grant Award Night, and we will announce the agencies that will receive $100,000 grants. I know I will feel like I am personally giving $100,000 awards – something I could not do on my own. That night, it’s my gift, coming from my heart. Would you like to give hundreds of thousands of dollars to make a difference in people’s lives? Do you have a passion for helping people in need, and want a way to do it graciously and effectively? If so, join ISA.



Our mission is simple: We combine 100 percent of our individual $1,000 donations to award one or more $100,000 grants to nonprofits serving San Antonians in need. And that’s the only requirement for membership; you are never pressured into doing more than that. No strings attached; no mandatory attendance; no committee work; no guilt! How does ISA select the fortunate agencies that receive our grants? Nonprofit 501(c)(3) agencies in Bexar and the surrounding counties may submit an electronic application in one of five focus groups (Arts/Culture; Education; Environment/Rec-

We combine our individual donations to award one or more $100,000 grants to nonprofits serving San Antonians in need. reation/Historic Preservation; Family; and Health/ Wellness) through our website between April 1 and May 31, 2013, for a $100,000 project grant. New or ongoing projects and programs qualify. Grant review committees made of ISA members closely review the applications; finalists are announced the first week of October; and then ISA members vote on Oct. 30. Training sessions are held in March and April for interested nonprofits that cover topics, including how to decide which project to submit; how to write a clear, concise grant; how to communicate your case; etc. Dates will be posted at Whose lives have we touched through our grants? Here are examples of how our grants make an enormous impact:  San Antonio AIDS Foundation (SAAF): Adults who have a positive HIV diagnosis are often isolated from their families, friends and the community. When they need skilled nursing care, there are few places that will admit them, but SAAF has always welcomed them with open arms. And now, because of ISA’s $100,000 grant, they will also enjoy three new state-of-the-art whirlpool baths/showers, 27 new electric hospital beds, a special Posey bed and medication room renovations. One client wrote, “I just wanted to thank you personally and acknowledge Impact San Antonio’s giving of its heart and compassion through the personal resources of the altruistic women who make up your organization. I can assure you it is not in vain.”  Christian Assistance Ministry’s executive director, Dawn White, says the ISA award was a “life-changing gift that will ensure that we can continue to serve our clients with dignity, safety and grace. The Impact grant to repair our crumbling building means long-term sustainability. Instead of constantly paying for repairs, we can use those dollars to serve people. It has been a gift to the soul for those we serve and for those who volunteer and love our clients. Our clients feel a validation of their worth – something that many almost never experience.”  Daily Bread Ministries used its award to give hope, love and food to those who need it most. Because ISA funded its request for a new refrigerated truck, in just one year, six million pounds of perishable food fed hungry people instead of going into the garbage.  Youth Orchestras of San Antonio used its $100,000 grant to bring a comprehensive music program of daily after-school violin and cello lessons to 100-plus students at San Antonio’s West Side Good Samaritan Center, allowing Title I

students to experience classical music for the first time. Because of this grant, we are reaching children whom most of the world forgets.  St. Jude’s Ranch for Children cares for abused and at-risk children, young adults and families. To help teenagers as they “age out” of the care system, it strived to move its young adult program geographically so they could go to community college, get part-time jobs, use the bus system and mature into independent adults. ISA’s $100,000 grant completely furnished a home and purchased computers and vans for this program.


2013 at the Alley on Bitters

(Artisan’s Alley)


 Jump-Start Performance Company expanded its Historias Cuentas (Stories and Tales) program to two new elementary schools and developed a curriculum guide for “Smart Art” that has been distributed to teachers around the world.  Sharon Baughman, CEO of Christian Senior Services (Meals on Wheels), said the truck ISA funded is “quite literally a lifeline for many vulnerable seniors. They rely on home-delivered meals to maintain their health and independence.” A lifeline: That’s certainly making a difference.  It’s a challenge for parents of children with disabilities to find reliable daycare. ISA’s first grant went to The Arc of San Antonio to renovate a daycare room to serve those children and their grateful parents. Since our first award in 2005, we’ve given nearly three-quarters-of-a-million dollars in awards. From 2008 to 2011, we gave a $100,000 grant each year. In 2012, we awarded two $100,000 grants! Our goal is to award $500,000 in grants by 2015, and you can help us achieve that. Learning about the many needs in our community, as well as the agencies that work so very hard to meet those needs, are benefits of belonging to ISA. Helping those agencies fund projects that serve their clients is another. And all the while, our ever-widening circle of membership brings together dynamic, caring women from all walks of life. ISA models – and honors – women’s philanthropy. Join us, and make an impact on other people’s lives.

(210) 233-1974 For more information, visit www.impactsanantonio. org or contact Ann Parker, president of Impact San Antonio, at impactinfo@


555 West Bitters Road Suite 112 San Antonio, TX 78216



JAKE GRYS first trip recipient



Our Mission:

Project Angel Fares was formed in 2011 with the goal of “Providing Special Friends With Special Dreams.” Project Angel Fares benefits Morgan’s Wonderland, an accessible 25 acre theme park, serving as a haven not only for those with special needs, but also for their families, friends, and the entire community. Project Angel Fares will pay for transportation, hotel, and some miscellaneous expenses so that our special friends can visit Morgan’s Wonderland, A Place Where Everyone Can Play!

How to Donate: ➊ MAIL CHECK TO:

Project Angel Fares c/o Johnson Bros. Bakery Supply, Inc. 10731 IH-35 North San Antonio, TX 78233

All donations will be tax deductible. Please make checks payable to Morgan’s Wonderland.

❷ LOG ON TO: and follow the instructions under the “Donations” tab. Percentage of profits will benefit Project Angel Fares.

Visit for more information. FRIDAY2


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Contests: Closest to the Pin, Longest Drive, Putting

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From the

Legend Legacy

Comes the

Inspiring both loyalty and love in his team, Doug Cain focuses on honor and integrity at Lake Truck Lines, the increasingly successful company his father started in


By: [Cori Smelker] Photography: [alexander aleman]



“I want my employees to realize that this is their home. They are more than employees to me.”




ave you ever met someone for the first time and just instinctively known that person was someone special? Douglas Cain, owner of Lake Truck Lines, is just such a person. His penetrating, yet gentle brown eyes seem to bore into you as he talks frankly about himself as a man and as a business owner. He is a rare person in that he inspires not only loyalty in his team, but also love. Talk to any of his office staff members, and their eyes soften and their voices take on a gentle tone as they talk about their boss, their mentor and their friend. Terry Place, the official PR person at Lake Truck Lines, describes why she thinks he arouses such admiration from his staff. “He looks at the passion of a person. Not many can do that. They see what you show the world, but he looks beyond that. And he draws the best out of people.” Cain is also one of those rarities in business. He is totally honest, open and unguarded. But after so many years in business, he has learned that integrity and honor are the No. 1 traits to display. “Honor and integrity are really expensive on Monday,” he says. “It isn’t until Friday that they pay off.” When asked to expand on that, he explains, “There are times when I have made a promise to someone, and come Monday morning, a part of me thinks, ‘Do I really need to keep my word? If I wait a couple of days, is it really going to matter?’ But to me, it does matter. I have discovered that if I try to save a nickel by being less than honest, it costs me a dollar. I choose, therefore, to stay true to my word, regardless of the cost.” And in the past, that decision has come at a financial cost, but Cain has revealed his true character during the tough times. His father, Joe Cain Sr., founded Lake Truck Lines back in 1949. At that time, he hauled fertilizer, and when Doug was 14 years old, Joe sent him to work. “Never in the office – always out in the yard,” chuckles Doug. It was from four men who worked for Joe that Doug first internalized the concept of honor and doing things right. “Being the boss’ son didn’t mean a darn thing, either,” he recalls. “I was the new junior member. I got all the crappy jobs. Personally, I think if the guys had tried to give me any of the cushy jobs, my dad would have reamed them out!” Joe sold all of the assets except the corporate shell in 1977 and put the company in a filing cabinet. In 1983, Doug bought the company from his father, but by then, all of the old clients had moved on. “But wouldn’t you know,” he says, “I

bought the company from my dad in September 1983, and in December 1983, the bottom fell out in the Texas economy.” He scrambled to find clients, and for the next 18 months, he called companies far and wide before Diversified Steel gave him a contract for his one truck. Eighteen months seems like an awfully long time to be told “no.” A lesser man might have given up or thought, ‘Well, I guess that door is closed to me. Better look for something different to do.’ But Cain is not just “any man.” “It’s not in my DNA to quit,” he says, determination tingeing his voice. “I have given up twice in my life, and to this day, I regret quitting.” One was his choice to quit peewee football. The second was quitting his first marriage. Even once Lake Truck Lines got their first contract, things were not easy. They took on a large client (one who provided 40 percent of their revenue), and in one fell swoop, lost them. But in the midst of the good times and the bad times, Cain never stopped hustling for clients. However, he firmly believes that it is when you are challenged that your greatness can shine. In July 2011, Cain made a huge decision. He moved the trucking company from Houston to San Antonio. And simply put, that was the best decision he has ever made, both personally and from a business standpoint. When he moved operations from Houston, the company had 12 trailers; today, they are up to 70 trucks, and conservative projections say they will double that by the end of 2013. Even as he and I were conducting the interview, a huge mobile trailer was being delivered because Lake Truck Lines was desperately short on office space. Cain says that back in 2011, he realized that the oil-and-gas boom in the Eagle Ford Shale region was going to be big. “There have been so many changes in how we drill oil these days. The rigs are directional, and hydro-fracking has changed the industry.” Don’t be deceived by Hollywood’s depiction of fracking in Matt Damon’s latest movie, “Promised Land.” Fracking is safe, and it is good for the oil industry. “Ultimately, it is good for the entire country,” Cain maintains. “We need to decrease our dependence on foreign oil. Oil companies in the United States project that by 2017, we will be producing oil at the same rate as Saudi Arabia. By 2020, we will be exporting oil. I work in the greatest industry. It is one that is growing exponentially. I fully expect to see a transformation of San Antonio’s south side.” A contract with Halliburton cemented the decision to move to San Antonio. Cain was contracted by Halliburton’s Midland office,



and within three weeks, he had the drivers and management in place to take over the Hobbs and the Midland district. Another expansion that has come about since then is teaming up with Gallegos Group of Mexico to distribute Gallegos’ trailers in San Antonio. The creation of Lake Oilfield Services also expanded the company with the manufacturing and distribution of oilfield silos and frac tanks.



On a personal note, the move to San Antonio is the best thing the Cains could have done. Doug’s wife of 13 years, Lisa, pushed for the move. For a minute, he loses his composure as he talks about the love of his life. “She saved me.” His voice becomes husky for a moment, and he hurriedly wipes his eyes. “She believes in me, no matter what. And trust me: There have been some low points.” One happened right after they got married. The

trucking company was barely breaking even, so Cain took a day job at a nonprofit, leaving the dayto-day operations of the company to a secretary. She ran it, all right – almost into the ground. Lisa quit her lucrative career to take over the company. In the meantime, Doug organized a very profitable fundraiser for his nonprofit, who then promptly let him go. “I wonder sometimes if Lisa really knew what

she was getting into when she married me,” he laughs. But she is a remarkable woman who stuck with him in the valleys, and is now enjoying the mountain with him. Many changes were in store for Cain in 2011. In many ways, he sees it as a year of rebirth. It was a year of introspection and rediscovering faith in God. Since he and Lisa have settled in San Antonio, they have found a local parish to call home, and

Cain says prayer has become a natural and constant part of his life. Cain is also very quick to give props to his team. “They inspire me,” he claims. He places so much value on his employees that he has been working with an attorney to establish an employee stock ownership that will provide 50 percent ownership to its employees and contractors. “This is not just a workplace,” Cain says. “I want my employees to realize that this is their home. They are more than employees to me. I want to be a visionary and see that this is more than just a trucking company. This is a legacy.” Legacy is an important word to Cain. He admits that growing up, he always felt he lived in his father’s shadow. Even after he saw modest success, he believed he was never quite good enough. Then he felt guilt for surpassing his father’s great success. But he has come to terms with all of that. At Joe’s passing, friend and now Lake’s chief operating officer Bruce Booker told Doug that, “from the legend comes the legacy.” “I acknowledged that what I have created is greater than what my father built, and that is perfectly OK,” he says. “Even better, I know my father is in heaven looking down, and he is proud of me and what I have achieved.” Cain is a man of great passion, and he recently had the opportunity to share that passion with millions of viewers of “The Hard Question” debate TV show. He debated on a section titled, “The President’s Agenda: The Future of Traditional Energy vs. Alternatives.” After the show was taped, Cain realized just what an impact his company was beginning to have outside of Texas. Robert Moran, vice president of government affairs for Halliburton, approached Cain and said, “I want you to know that we know all about your good work for Halliburton in Texas, and we deeply appreciate everything you do for us.” Not only that, but Henry Cisneros, former San Antonio mayor, has been singing the praises of Cain and Lake Truck Lines, calling Cain “my hero.” Lake Truck Lines is an avenue for Cain – an avenue to impact lives. “Yes, the company is great, and I love my company and I work hard (he gets up at 4 a.m. every morning, and until just two years ago, you could find him at the office late at night and on weekends), but it is not the be-all and end-all of my life. People are.” Many people say they want to make a difference, but words are cheap. Cain makes his words count. “How I live my life makes a difference – a difference to my employees, to my family, to my clients, to my community, to my city and to my country. I am honored that so many think so highly of me.” The company was never about making Cain rich (he pays himself less than $50,000 a year), but about enriching the lives of others. He wants to see the company succeed so it can help others. “Dad always taught me to live significantly beneath my means,” Cain says. Place, Cain’s PR person, says he has one of the biggest, most compassionate hearts she has ever known. “He is a true humanitarian,” she says. He is a proud supporter of the local chapter of

“It’s not in my


to quit.” the Wounded Warrior Foundation, and he sponsored a homeless vet with terminal cancer last year. He also donates to St. PJ’s Children’s Home in San Antonio. There have been many instances where he has helped an employee or one of their family members. “He always maintains that it is not so much about the money as it is the time spent with them.” Cain also started the Joe P. Cain Memorial Excellence Scholarship. Its first recipient, Chadlee McNair, is now attending Texas A&M. Another mantra Cain lives by, and one his employees are encouraging him to use as the title of the book they all say he must write, is: “not one day wasted.” Cain is driven to succeed, and he does not waste one day in frivolous activities. Although that’s not to say he doesn’t know how to have fun. Cain’s sense of humor and larger-than-life laugh soon dispel an image of a man too busy to enjoy life. For 56 years, Cain has struggled with the “I’m not good enough” mentality. Instead of allowing it to define him, though, he has fought against it and proven that he is, indeed, good enough. And if 2012 is any indication of his tenacity, his great business acumen and his extraordinary people skills, 2013 will be a bumper year – and the first of many yet to come.

For more information, contact Doug Cain at or 210-626-1392. NSIDE BUSINESS




A Leader Emerges

«««««««««««««««««««« Ron Nirenberg explains why passion, principle and collaboration drive him in District 8. By: [Kelly Hamilton] Photography: [sarah brooke lyons]

««««« «


««« «« « «

« «« «« «

nnovative, authentic, passionate. These are three defining words for an artist, or perhaps a born leader – one who is intuitively aware that the lifeblood of any successful organization is through the marriage of vision and follow-through. As associate general manager of Trinity University’s KRTU-FM, Ron Nirenberg embodies the qualities of such a leader. He credits his personal and professional background with an unwavering belief that San Antonio deserves the very best each person can give. He’s worked with municipal governments and schools, he’s been a neighborhood leader and a small business owner, he’s been a competitive athlete and he’s a father and husband. And Nirenberg has recently chosen to answer the call of civic duty by launching his campaign for City Council District 8. Raised in Austin, Nirenberg received a B.A. from Trinity University and an M.A. from the prestigious Annenberg School for Communication at the University of Pennsylvania, where he met his wife, Erika Prosper. After he completed his graduate work, he and his wife returned to San Antonio, where he continued to work on nationwide civic engagement initiatives for the Annenberg Public Policy Center. In more than 20 cities across the country, Nirenberg worked with municipalities and citizens on community issues and creating programs to teach students why it is important to get involved. “For me, this work (at Annenberg) solidified the notion that every person has a right and responsibility to be involved in the affairs

««« « ««



of their government,” Nirenberg said. “Our greatest challenge at any level of government is to reengage our community, and we can only do that by restoring the public’s trust.” In 2009, after nine years of working with Annenberg, a position opened at Trinity. KRTU-FM, which serves both a teaching function at the university and a broadcast audience in the San Antonio market, had adopted a professional jazz format in 2002. Nirenberg recognized a great opportunity to help his alma mater, leveraging his public affairs background and administrative experience. “As a broadcast entity operating in the public sphere,” Nirenberg said, “the opportunity presented through combining my experience at Annenberg with the position at KRTU was a dream come true.” One thing that keeps the dream alive for Nirenberg is the collaborative work he has been able to initiate with KRTU and other organizations. Encouraging cooperative and collaborative spirit at the local level is readily visible throughout San Antonio’s

cess does not stop with the arts community. Having grown up in Austin, he is also driven to prove to others what he already believes: that San Antonio is the most desirable city in Texas to live for all ages and demographics, from retirees to young professionals. Since the Census 2000, San Antonio has experienced a booming 16 percent pace of growth. Nirenberg says that in his District 8, the growth is twice that pace. That suggests that it is important to make sure San Antonio still offers a high quality of life for all kinds of people. He and his wife, Erika, have a young son, Jonah, and they moved to the Summerfield neighborhood looking for a place to raise their family. “An obvious reason people move here is the cost of living,” Nirenberg said. “Keeping the cost of living affordable while helping the city grow is an important challenge.” A primary focus for Nirenberg in District 8 lies within its tremendously diverse community. With

borhood, but being willing to take on a potentially thankless job, make tough decisions and provide leadership for the next generation.” Aside from the ever-important issues of job growth, water and fiscal responsibility, Nirenberg’s beliefs are rooted in limited government. “If it’s not vital for the business of our city and our residents’ quality of life, it probably doesn’t need to be done,” he said. “The council office is merely a board of directors for our people’s business, and it is incumbent upon members to be responsive advocates for their community, always asking, ‘Is it fair, responsible and ethical?’” Health and fitness are important aspects of life for Nirenberg both personally and in his view of the city. He believes the incorporation of the linear park system is a huge development for local residents, as the push for wellness and physical activity is encouraged in both the public and private sectors. We are learning that fitness cannot be looked at as just leisure activity any longer. It needs to be


“Every person has a right and a responsibility to get involved in the affairs of their government.” ««««««««««««««««««««« business community, especially in District 8. Companies such as USAA, Valero, NuStar, H-EB and local universities are successful, Nirenberg says, not just because of their core business savvy, but because they have a community mission that’s baked into their culture. Nirenberg has worked to bring that same collaborative spirit to his space in noncommercial radio, which has typically just focused on the business of staying afloat in an increasingly competitive broadcast industry. As a way of celebrating its 10th anniversary in the format, KRTU launched its Year of Jazz initiative in 2011, a collaboration of more than two dozen nonprofit organizations united under one platform. “Each of the participating organizations helped create a single movement for the San Antonio community that, collectively, brought the city positive international exposure, and individually, helped each organization grow its own audience and present unique arts programs,” Nirenberg said. “If we link arms, share interests and work toward common ends, we all get what we want. It takes an unselfish and community-focused mentality that can work in any sector – business, government or otherwise.” Nirenberg’s desire to build on San Antonio’s suc-



a divided voting history, he says the challenges within District 8 mirror the entire city. “One of most important things an honest representative can do is make sure they are representing everyone within their district fairly,” he said. “There is not enough emphasis on working together in politics, and nowadays, with a pendulum of partisanship that swings back and forth, the onus is on the elected official to facilitate compromise to the benefit of their entire constituency.” The future councilman points out that he learned early on the difference between a politician and a statesman, and that he has no desire to be a politician. He credits his father with teaching him the difference. Through principled governance, practicing compassionate leadership and focusing on transparency and accountability, Nirenberg desires to focus on what is right, not what is politically advantageous. Just as he was taught how to behave ethically in society, it is Nirenberg’s desire for his son to grow up learning through example and seeing his father actively engaging in the betterment of our city. “We need people to step up and be a positive example through civic involvement,” Nirenberg said. “It’s not only about voting or serving in your neigh-

incorporated regularly into daily life since San Antonio is one of many cities that suffers from high rates of disease rooted in lifestyle decisions made by each individual. “We need to continue growing and improving the park systems, as they are a core service of the city,” Nirenberg said. “Simultaneously, we as leaders need to encourage outdoor activity and healthier lifestyles.” Nirenberg also expressed the dire need for bike safety and education as San Antonio expands its cycling population. “We need better safety and awareness on the part of drivers and cyclists. It all goes back to what our competitive advantage is when we are marketing the city.” Through Nirenberg’s broad experience in bringing people and organizations together, combined with his keen focus on principled governance that encourages development for all residents to enjoy, should he win the May 11 election, politically, San Antonians are in for a breath of fresh air.

For more information on Ron Nirenberg and his campaign for City Council District 8, visit www.voteron8. com or


















CALL US TODAY AT 210.298.1761 FOR A FREE QUOTE 10820 Bandera Rd. San Antonio, TX 78250 210.684.5376

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Online Marketing 38



San Antonio’s “Dot Com Guy” Joel Sauceda expands his reach at JB Internet Holdings, an innovative local company that specializes in Internet marketing. By: [Aaron Seaman] Photography: [sarah brooke lyons]


ou may or may not know him, but there is a good chance you have seen his work. He is San Antonio’s “Dot Com Guy,” and his name is Joel Sauceda. Sauceda is the CEO of JB Internet Holdings Inc., a locally owned company specializing in Internet marketing. With a passion and talent for branding both virtual products and tangible products, what makes Sauceda and his team special is their tremendous impact on the online marketplace. In 2002, Sauceda was running a direct sales company specializing in nutritional supplements. His top producer at the time was a gentleman named Brad Harris. Sauceda learned that Harris’ success came from utilizing the Internet for his sales. According to Sauceda, “Brad really opened my eyes to the marketing power of the Internet.” The two entrepreneurs formed a relationship and began training people on

how to market online. They worked feverishly out of their homes, and for the most part, everything was done online. The two knew they were on to something when they generated almost $250,000 in sales in the first 45 days selling an educational product, which was unheard of at the time. In 2004, Sauceda created a lead generation program online called Vortex Marketing Group. This system has generated more than 500,000 form submissions over the past seven years, and has been responsible for yielding both loyal customers to their virtual products and the tangible products they market online. More importantly, this system helped establish a loyal following of affiliate marketers who are enthusiastic about the vision of JB Internet Holdings and have helped promote their various brands online. In 2007, JB Internet Holdings acquired a buying and selling platform from a development firm in San Antonio. JB’s vision was to

improve upon this platform – to establish the brand of a website that offered this platform, which created a buying and selling environment online. This platform was modeled after the leaders in this industry – wellknown companies such as eBay, Amazon and Craigslist, just to name a few. Their platform is called, and it has already made quite an impact. is a community of buyers, sellers and affiliate marketers. “Companies such as eBay, Amazon and Craigslist all rank in the top websites online because they provide a valuable service to both the consumer and the seller,” Sauceda says. “Our vision is to take the best of what those sites have to offer and improve upon them by integrating multiple programs and systems that save time and money for both the buyer and the seller, as well as offer an opportunity to people who advance our brand by way of referral marketing.” »




n the short time has been live, Sauceda and his team have experienced tremendous growth and great interest in their platform. Success is based on traffic for these types of sites, according to Harris, and although has not yet begun national advertising, they have relied on and been successful with affiliate marketing, viral video (such as YouTube) and social media marketing. “The reason for the interest in

selling platform and plot that listing on multiple other free buying and selling sites. This project is called Ad Plotter. The Ad Plotter program is a wholly owned technology, and demand is growing dramatically. Although it has been in Beta mode for the past two years, feedback from the affiliates has been outstanding. “What makes the Ad Plotter program extremely unique is that with one push of a button, our clients

nering was an easy decision. Arteaga will help lead their expansion efforts in the new market, which promises to multiply their current success. Logically, the next step in their progression is the idea of taking the company public. Although specific details are not yet available, given their track record, you can bet that Sauceda and his team will be successful. According to Sauceda, online selling is an increasingly massive market. With millions of people

What makes Sauceda and his team special is their

tremendous impact on the online marketplace.

is simple: We offer a unique and simple way to buy and sell online,” Harris says. One of their newest features is an application made for iPhone that makes it easy for sellers to list items for sale on their platform. The app is called CLICK IT.LIST IT, and it is available on Apple’s iTunes. This is’s smart phone app, and since its launch, it has attracted several thousand iPhone and iPad users, which has fed their massive growth. In 2010, JB Internet Holdings outsourced a project to a San Antonio programming firm to develop a Web-based software program that would take a listing that was placed on’s



are able to market their products on multiple websites all at once, dramatically increasing their market and thus, their chance of selling,” Sauceda says. With an international presence currently in the United Kingdom, there are big plans to conquer the Latin American market, including Mexico, Central America and South America, where online marketing has dramatically grown in the last few years. To accomplish that, Sauceda brought in his close friend of 12 years, Alex Arteaga, who came to the table with a strong background in direct sales and a stronger understanding of the influential Hispanic market. With so many parallels between the two, part-

listing items on various sites every day, the market potential is endless. With more than 200 new enrollments per day, more than 25,000 current members and an ever-growing database of more than half a million people, it’s easy to see that Sauceda is on to something big.

For more information on Joel Sauceda, please visit his website at For information on JB Internet Holdings, please visit If you are interested in buying or selling your own products, please visit





Vision and



compassion By: [Cori Smelker] Photography: [robin jerstad]

After more than 50 Carlos Madrid Jr. coyears in his profession, local legen d housing a reality fontinues working to make affordabl e r all in San Anton io.


o say Carlos Madrid Jr. is a local legend in San Antonio would be an understatement. A former Rey Feo and retired U.S. Coast Guard Reserve officer (commander), he has always been civically minded, and he has the city’s best interests at heart. Madrid came from humble beginnings and has never forgotten those in the community and the people of this city who struggle to make ends meet today. Madrid, a native, attended local public schools. Immediately after high school, he enrolled at St. Mary’s University, where he received a bachelor’s and a master’s degree in economics, with a concentration in urban studies. His goal was to live and work in South America. He felt the opportunities to do well and contribute to new regional urban areas

concern that continues to prevail. The cost of affordable housing remains a dilemma to society. It is this cost that has eliminated many families from financially qualifying. This concern gave Madrid an opportunity to undertake a position with H.B. Zachry Co., which was (during the ‘70s) developing a system of building a concrete home, a highly technical process that appeared, at first, to eventually have positive results in reducing the cost via the assembly line and mass production process. After a lengthy period of research and development, the energy crisis surfaced, whereby making concrete a costly commodity, and the whole process was no longer a viable alternative to the housing industry. Sticks and bricks prevailed. Even with everything Madrid has done since the

nities, including Laredo, Harlingen, Uvalde, Corpus Christi, Lulling, Lockhart, Seguin, New Braunfels and Brownsville. “I want to believe that I have a few more years to contribute to the housing needs,” he says. “I wish to remain proactive, even if only a small dent to our affordable housing problems is achieved. It is a shame that in a country such as ours (compared to its wealth), we are unable to house the needy, the homeless and the poor.” Madrid, who has received two White House honors for his work and contribution to society, is still tireless in his efforts to improve the standing of “even the least of these.” Madrid could quite easily retire now. He is in his 70s, and has dedicated his life to working on houses. He could retire comfortably, but he is driven to try and make a difference.

“A good environment is conducive to preparing young minds for a good education. That starts in the home.” were unlimited. However, during his final semester, his wife of many years delivered their first child, thereby altering their thoughts of moving out of the country. With a change of direction, Madrid decided to put his talents to work in San Antonio and the surrounding area. His first approach was directed on designing and constructing small affordable single units. His first employment was with a development company building small residential units. His short tenure with this company provided him with an exposure of unlimited design/construction experience. From this employment, he moved to a company that gave him the responsibility of overlooking the construction of well over 150 small affordable houses. This job was an eye opener in terms of becoming aware of the needs of sanitary, livable and affordable housing. However, it was not long before he realized the cost of building affordable housing was not meeting the needs of the urban poor – a

1980s to try and make housing more affordable and accessible, he believes the problem remains. “Housing the less fortunate remains a serious situation in our communities,” says Madrid, who goes on to explain his passion for affordable housing: “A good environment is conducive in preparing a young mind for a good education. That starts in the home way before a child enrolls in school. If a child does not have access to heating or running water, electricity, a working kitchen and bathrooms, then their stress levels are raised, reflecting in their schoolwork. It does not matter whether they live in a single-family dwelling (apartment or home) or a multi-family dwelling. If they have access to the essentials in life, they will succeed not only with their education, but life in general.” As president and CEO of Mstructures, LLC (a design and build company), Madrid has designed and built more than 300 homes, and he has designed, built and assessed more than 3,000 apartment units in and around San Antonio, as well as other commu-

Madrid’s ideal has not changed in his 50-plus years involved in his profession. He has a dream – namely to see a well-educated, well-housed society. Achieving these objectives benefits the whole society, not only a few, both subjectively and objectively. This is an ongoing learning process. We must continue to explore the whole system. We need to encourage those elements – namely the designers, architects, engineers, etc. – in making a difference in the housing industry. Madrid has a credo posted in his office (author unknown) that reads: “If you think you’re good, you’re dead. Success in the past has no implication for success in the future … The formulas for yesterday’s success are almost guaranteed to be formulas for failure tomorrow. ” Therefore, research continues.

To learn more about MStructures LLC, contact Carlos Madrid Jr. at 210-737-0599 (office). NSIDE BUSINESS




Something for

Born saleswoman and big dreamer

Irene Govea focuses on customer service and satisfaction at Cosa Bella Boutique. By: [ana Clarissa Rodriguez] Photography: [Miguel Gonzales]


“From casual to evening, from boots to heels, we carry something beautiful for everyone – hence the name, Cosa Bella Boutique ‘beautiful thing,’” said Irene Govea, owner and operator of Cosa Bella Boutique. “We’ve come a long way. I officially opened Cosa Bella in June of 2010 in downtown Alice, and now I have a second store here in San Antonio.” Govea has always been a saleswoman. She discovered her gift of gab at the ripe young age of 10. “As far as sales go, you either have it or you don’t,” she said. “Sales are about the art of conversation.” When Govea was a child, she would sell her mother’s cookies (pan de polvo). “If someone would say, ‘no thank you,’ I would simply say, ‘taste it,’ and then voilà – instant sale.” Govea grew up in Northwest Houston and

“I worked for New York Life for about two years, and at the same time, I managed to maintain relationships within the legal field.” Govea still holds her insurance license and enjoys helping Spanish-speaking clients. In earlier years, Govea recalled friends and associates complimenting her style and constantly asking where she shopped. “I finally decided to start my own business,” she said. “And I immediately got to work.” Govea began selling jewelry, purses and belts out of the trunk of her car. Ironically, she called it her “trunk show.” Over time, her clientele expanded, creating a greater demand for more merchandise. “I had the clientele, so now I just needed to find the proper venue,” she said. Norma Trevino, a friend of Govea, owned a Farmers Insurance Agency in downtown Alice and allowed her to rent a portion of the building to help build her business. “As time went on, I began taking up more and more space, so we agreed it was time for me to buy or lease my own building,” Govea said. Govea purchased the former Bob Hayes building down the street from her location at the time. She was then able to expand her business and carry a wider variety of merchandise such as clothing, shoes and other accessories.

“There is nothing in the store I wouldn’t personally want to wear.” then moved to Alice when she was 12 years old. She graduated from Alice High School and moved to Corpus Christi to study accounting at Del Mar College. Post Del Mar, she received a paralegal certification from Southern Careers Institute. Govea landed an internship with Allison and Huerta Law Firm, working with Luis Elizondo. She was hired, and she worked at the firm for four years. “As time when on, I realized it just wasn’t for me,” she said. Govea then decided to venture into the insurance industry after getting recruited by New York Life.

“The merchandise I carry in the store is stuff I hand pick,” Govea said. “I have a small group of friends and sales associates who I take with me to market to help decide what pieces to purchase. Two thumbs up, and we take it. There is nothing in the store I wouldn’t personally want to wear.” Cosa Bella Boutique is located at 19141 Stone Oak Parkway. The San Antonio store is now officially the main location. “I live here in San Antonio with my family,” Govea explained. “I spend a majority of my time here because of my son, Marco Guerro, 16, who needs me now more than NSIDE BUSINESS


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ever. ”When she is not at the store, Govea enjoys spending time with her son and boyfriend of seven years, Armando Canales. According to Govea, Cosa Bella Boutique is 100-percent geared toward customer service and satisfaction. “My staff is very hands-on,” she said. “When the customer is happy, then everyone is happy. I expect a lot from my sales associates, and they always deliver. “The girls have their own styles, which is what I appreciate most about them. We all get along very well. I’ve told the girls, Cosa Bella is a steppingstone – not their career. I encourage them to get their education and do well for themselves.” Govea learned the art of owning her own business firsthand through personal experience. “No one taught me anything,” she said. “I learned everything through trial and error, and so far it’s been working. We just celebrated our two-year anniversary this past year in Alice.” Her future goal is to celebrate many anniversaries at the San Antonio location, as well. “I am the type of person who will make something work no matter what,” she said. When asked what advice she would give to other aspiring entrepreneurs, Govea said, “First would be

location. I can’t stress enough on the importance of location, location, location. Secondly would be, don’t go too big. Be smart and resourceful. Thirdly, stay current. Always make sure the product or service you are offering is new and fresh. And lastly, focus on the sale, because if you can’t sell it, then there’s no point.” Govea plans to open a third Cosa Bella Boutique in Corpus Christi or Austin, and eventually launch her own clothing and accessory line. “I dream big! There’s nothing wrong with that,” she expressed. “I started selling purses out of the trunk of my car, and now look where I am. I feel very blessed.” Cosa Bella Boutique carries name-brand designers such as Sherri Hill, Mac Duggal, Tony Bowls, Miss Me and Corral Boots. “A slogan that I live by is ‘believe half of what you hear and a third of what you see,’” she added. “Come and check out the store for yourself. I guarantee you will find something here that you like.”

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n o i t i d d New Ato an

n o i t i d a r T Old m, ation syste Central c u d e c li o Cath t at ars in the the role of presiden mission. e y 2 3 ly r a ool’s s on After ne sman take for ward with the sch o W . G d r Rev. Richa h School and moves ig Catholic H By: [Ana Clarissa Rodriguez] Photography: [sarah brooke lyons]


s a member of the Society of Mary (the Marianists), a religious congregation in the Catholic Church, Rev. Richard G. Wosman, S.M., learned the way of the Lord as a young boy growing up in St. Louis, Mo. His journey has led him down many paths and brought him back to San Antonio for a second time to take on the role of president of Central Catholic High School. “I have attended Catholic schools from kindergarten all the way up to graduate school,” Wosman said. “I gained a much broader sense of learning by attending Catholic schools.” After graduating from St. Mary’s High School in 1977, he enrolled at St. Mary’s University in San Antonio to study English and communication arts. “I previously taught undergrad-

been part of the Catholic education system for nearly 32 years. “My family has supported me since day one,” he said. “I started off as an English teacher at St. Mary’s High School, St. Louis, Mo., and I really enjoyed it. When I was younger, I never imagined I would be working in administration at a high school.” Wosman said his transition back to San Antonio from St. Louis has been leisurely. He is settling into his new position at Central Catholic, and he said his future plans are to add classrooms and expand enrollment. “I know the spirit of the school, and I plan to move forward with it,” he said. “We are currently under construction. We are in the process of adding eight classrooms and a library, allow-

“We help these young men become leaders.

We want them to leave here and have a positive effect on the world.” uate and graduate courses in the Education Department, School of Humanities and Social Sciences, and the graduate school at St. Mary’s University,” Wosman explained. He received a master’s degree in theology from the University of Toronto, and he is currently a Ph.D. student at St. Louis University. “I have met some wonderful, influential people in my lifetime,” he said. “Each part of my education and teaching career has brought me a new mentor and life experience.” Wosman professed vows in the Marianists in 1981. He studied at the seminary and was ordained in 1993. He has

ing us to grow our numbers and do more in terms of student learning and research by expanding our science program.” Wosman said the new building is scheduled for completion in June 2013. Current enrollment at Central Catholic is 540 students, and with the additional eight classrooms, he plans to add up to 125 more students. “Within eight to nine years, we should be up to 600 boys – which, in my opinion, is a good size for this school,” he said. “I still want to be able to know all of my students by name or association, so anything over 600 might make that difficult.” Wosman’s main duty as president is to make sure the longNSIDE BUSINESS


term goals are being met. He works closely with the board of directors and the finance department, as well as oversees the overall operation of the school. “My job is the mission statement,” he said. “We each have a purpose here, and it’s my job to make sure everything on campus is true to that mission statement. I try to make sure everyone is on the same page, or at least in the same book.” Founded in 1852, Central Catholic was the first all-boys school in San Antonio, and to this day, it remains one of the largest all-male private secondary schools in the state of Texas. “We educate in the Marianist tradition,” Wosman said. “What we do here is help these young men develop and become leaders. We want them to leave here and have a positive effect on the world. My favorite part about what I do is watching these young men grow and learn. We educate them in the spirit of faith and family.” Seventy-five percent of the students at Central Catholic are involved in the athletic program, and the rest participate in clubs or other activities such the Mighty Button Band or the JROTC programs. “Our goal is to get the boys involved in as many activities as possible, in a positive way,” he said. “Every student should be exposed to sports, fine arts and academics.” Wosman said the purpose of this is to help the students develop a sense of meaning, purpose and accomplishment. “We want our students to have as many experiences as possible,” he added. “The sole purpose of the church is to find a sense of unity in a relationship with God and others, which is why we have a variety of religious programs, including monthly mass for the entire school.” Wosman lives comfortably on the Central Catholic campus alongside 10 brothers. In his free time, he enjoys biking and watching movies and sports, preferably baseball. “I see myself being a part of Central Catholic long-term,” he said. “I understand and respect the vision of the school, and I want to help break barriers and take the school to new heights.”

Central Catholic High School is a well-known all-boys college preparatory school located on 1403 N. St. Mary’s St. For further information regarding enrollment, please contact 210-225-6794 or visit



CALL: 210-227-LUKE | | 125 East Houston Street, San Antonio





From the Seed of an Idea Grew an Empire

Meet Patty Johnson, the inspirational success story behind Patty’s Herbs. By: [Cori Smelker] Photography: [robin jerstad]


f you have ever had to buy fresh herbs to execute the demands of a recipe, chances are pretty good that you’ve bought a brand named Patty’s Herbs. Patty Johnson is a real person, and in fact, she lives in the illustrious Independence Hill Retirement Community. Patty’s Herbs, headquartered out of Pearsall, Texas, about an hour south of San Antonio, grew out of Johnson’s one desire: to put good-tasting nutritious food on the table for her family. “It all started with one pot of tarragon,” she chuckles. But from there, it grew. She started growing more varieties of herbs and using them in her recipes. An idea germinated, though, and she approached a local grocery store about selling her herbs to their customers. They loved the idea, and before long, they recommended she talk to H-E-B, the largest grocery chain in Texas. Today, Patty’s Herbs’ customers include H-E-B and other retail grocers like Green Fields Market in Stone Oak, produce distributors, large food distributors and food processors. The company product line includes 18 varieties of fresh culinary herbs and edible flowers, which are available yearround. Johnson realized there was a real need for the fresh herbs she supplied, so she took three acres in her backyard and cultivated them. As the business grew, so did the need for more land not only for growing, but also for packaging and office space.

Johnson and her son bought 20 acres, and today, Patty’s Herbs runs successfully from their packing plant. Johnson speaks fondly of her employees, some of whom have been with her since the beginning. “They are my seasoned workers – no pun intended!” Thanksgiving is their busiest time, with sage being the biggest seller. “It makes sense,” Johnson says. “Sage is a great seasoning for poultry. So we started making a blend of rosemary, sage and thyme called Poultry Seasoning to sell at Thanksgiving.” Before Johnson retired and moved to Independence Hill, she offered herb tours to interested parties. It amazed her that most people knew very little about herbs and edible flowers at that time. Although most of the flowers are used as garnish, Johnson herself has made rose-geranium cake. “Hosting the herb tours was very satisfying,” she says. “It was a great way to educate people on the uses of fresh herbs and why fresh trumps dried every time.” Patty’s Herbs has garnered such a great reputation that international chefs buy and use Johnson’s herbs. From famous hotels and resorts around the world to right here in San Antonio, executive chefs using Patty’s Herbs know they are getting the highest-quality herbs. “My herbs have been used in meals prepared for President Bush and the pope when he visited San Antonio,” JohnNSIDE BUSINESS


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son says proudly. Today, Johnson relishes her retirement. After being on the go with Patty’s Herbs since 1982, she says it was time to hand the business off to someone else and relax. “Charles, my son, now looks after the day-to-day running of Patty’s Herbs,” she explains. “It gives me time to enjoy reading (she confesses she loves murder mystery books), knitting and spending time with my cats.” She has three gorgeous cats that love to laze in the sunbeams that gleam through the windows of her home. Although she handed the reins of the business to her son, Charles, three or four years ago, she only recently came to San Antonio, moving in September 2012. She chose Independence Hill Retirement Community because of its easy accessibility to great shopping, to medical facilities and to her son and daughter-in-law and their children. She loves the quiet pace of life Independence Hill offers, as well as the wide range of activities she can choose to participate in. “I can do as much or as little as I want in a day,” she says. Being a discerning chef, she wondered how In-

dependence Hill would shape up in the cuisine department. She was pleasantly surprised. “The cooks prepare food for an enormous quantity of people on a daily basis, and they do it really well.” When asked whether she thinks Independence Hill uses her herbs for their day-to-day meal preparation, she laughs. “I hope so, but I’m not about to ask!”

Patty’s Herbs grew out of Johnson’s desire to put goodtasting nutritious food on the table for her family. Having turned what was once just a hobby into a true success story, Johnson has much to be proud of. She managed to run a good business while raising a family – and she did both successfully.

Independence Hill Retirement Resort Community at Stone Oak is located at 20450 Huebner Road. For more information on Independence Hill, please call 210-7829892 or visit

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[ NSIDE feature ]

Baby Boom Your Branding Strategy Do you know how to engage the nation’s aging population? By: [Erin Rodriguez]

The key to tugging at the hearts and minds of older adults is to speak their language.

When looking to create or update the branding strategy for your business, it’s always important to take every demographic into consideration. According to the International Council of Active Aging (ICAA), the majority of adults over the age of 55 feel that advertising does not reflect their current lifestyle, and they are turned off by marketing messages targeted to them. Better Business Bureau (BBB) is reminding business owners to include aging Baby Boomers in their branding and marketing. Creating ads that work is one of the top goals for all businesses. And while many Baby Boomers are much more apt to rely on referrals than the younger generation, 90 percent of adults 50 and older also rely on and comfortably use email, according to ICAA. Forrester Research found that 49 percent of consumers who are 66 or older rely on personal emails to direct them to sites, compared to 28 percent of non-seniors. One of the problems in today’s marketing world is the fact that many businesses don’t even have a viable strategy for targeting the nation’s 77 million Baby Boomers, ICAA notes. When creating or sprucing up your branding strategy, the best way to make sure it doesn’t neglect the aging population is to get input from them directly. BBB and ICAA recommend the following four steps to businesses that are looking to make their branding strategy more Baby Boomer friendly:

Create ads that work. Don’t assume you’ll reach the aging population by default. Actively design ads to portray Baby Boomers in a positive, uplifting light. Don’t use negative stereotypes of older adults to humor younger audiences.

Deliver the message effectively. Tell a story instead of lecturing. Let your ad arouse emotions and tug at the heartstrings of your audience. Help your audience understand the message by breaking up lengthy facts into short snippets.

Use terms that work. The key to tugging at the hearts and minds of older adults is to speak their language. Make every word count. Business owners should focus their advertising using language that implies health, well-being and productivity.

Focus your ad photos using realistic images. According to a recent study by AARP, researchers discovered that images showing exercise that looks like too much work turns off older adults. Grimacing, sweaty, straining models won’t entice many 50-plus adults to become engaged. Make sure your business branding strategy uses images that are both realistic and fun. Baby Boomers are more likely to engage with your brand if they feel accurately represented.

For more information on engaging the aging population, visit ICAA online at BBB’s mission is to be the leader in advancing marketplace trust. BBB accomplishes this mission by creating a community of trustworthy businesses, setting standards for marketplace trust, encouraging and supporting best practices, celebrating marketplace role models and denouncing substandard marketplace behavior. For more information, please contact Erin Rodriguez, media/PR coordinator for BBB, at 512-206-2815.



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57 1

[ NSIDE legal ]

Texas-Style Non-Competition Agreements Anyone can draft a non-competition agreement. But drafting an enforceable non-competition agreement is an art. By: [Cyrus F. Rea II] The World Bank’s annual Doing Business report consistently ranks the United States as one of the easiest places to start a business. And within the United States, Texas usually ranks as the top state for business. If you are an entrepreneur, Texas is the place to be. What this also means, though, is that your employees are just as capable of starting a business as you were. Employers invest a great deal of time and money in training their employees, teaching them the ins and outs of the business and encouraging



them to foster good relations with customers. The last thing an employer wants is for them to leave and start their own competing business next door or to start working for a competitor. That’s where non-competition agreements come in. We frequently see business owners seeking to shut down a former key employee’s new competing business. Other times, owners panic because they have just discovered their top salesperson is working for their rival. Sometimes the former employee is ser-

vicing the exact same customers. And it isn’t unusual to find the former employee soliciting the remaining employees to come join him or her. Invariably, the business owner will show us a noncompetition agreement the employee had signed years earlier and demand that it be enforced. Usually, the agreement is some form the employer had found on the Internet. And more often than not, it isn’t enforceable. Anyone can draft a non-competition agreement. But drafting an enforceable non-competition agree-

ment is not simple. In Texas, the enforceability of non-competition agreements is determined by section 15.50 of the Texas Business and Commerce Code, and to have even a chance of being enforced, the agreement must meet the statute’s numerous requirements. Unfortunately, it isn’t exactly the clearest of statutes; even the Texas Supreme Court has seemed a bit inconsistent over the years in its interpretation of the text. This should not be all that surprising, as there has always been some uneasiness with non-competition agreements in the first place. On one hand, everyone agrees that competition is good; a vibrant free market where businesses must innovate and cut costs leads to better products and lower prices for all. On the other hand, a company needs some way to protect the investment it has made training its employees. It seems unfair to teach your staff everything there is to know about your business, only to have them take off and go to work for your chief competitor. Texas balances these competing interests by enforcing non-competition agreements only if certain conditions are met. First, the agreement must be limited to a reasonable time. The appropriate time has much to do with the nature of the business and the precedent set by past cases. In general, the longer the period, the less likely the agreement will be enforced. The advice of a good attorney is essential. Second, the agreement must be limited to a reasonable geographical area. There is no one-size-fits-

all provision. But, similar to the time requirement, the smaller the area, the greater the chance a court will enforce the agreement. The reasonableness of the area’s size also depends on the nature of the business. A neighborhood dry cleaner, for instance, is going to have problems if it seeks to prevent an employee from setting up a competing venture 50 miles away. The agreement must carefully balance the legitimate needs of the business with those of the employee. The third condition imposed by the statute is the most important, and it is the reason most noncompetition agreements fail. The statute permits enforcement of a non-competition agreement only if it is “ancillary to or part of an otherwise enforceable agreement.” Simply requiring your “at-will” employees to sign a non-competition agreement as a condition of their employment will not suffice. An “at-will” employment relationship does not constitute an “otherwise enforceable agreement.” Instead, there must be some sort of independent consideration given to the employee in exchange for signing the non-competition agreement. What does this mean? Well, by way of example, assume the employer has agreed to pay for and send the employee to a seminar to obtain specialized training, but only if the employee first signs a non-competition agreement. In such a case, the noncompetition agreement would most likely be considered “ancillary” to the agreement to pay for the extra training. Other types of arrangements may not be so clearcut. Ensuring an arrangement meets this condition

requires careful consideration of the type of business, the scope of the employee’s duties and the advice of a knowledgeable attorney. The statue contains several other requirements, including a few provisions specifically dealing with physicians and medical practices. The ever-evolving case law adds to the challenge of crafting a truly enforceable non-competition agreement. This should be good news, however, to readers who are employees. Employees should never assume a non-competition agreement is enforceable. Employees should consult with an attorney to find out if the intimidating boilerplate form their employer had them sign is even worth the paper it’s written on. If it wasn’t written by an attorney who took the time to understand the employer’s business, it probably isn’t.

Cyrus F. Rea II, J.D., practices family law and commercial litigation. He graduated from Stanford Law School, has been rated as “superb” by AVVO and has been practicing in San Antonio for more than 15 years. For more information, visit or call 210223-9700.

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[ NSIDE finance ]

Divorce, Remarriage and Their True Cost Minimize the financial consequences of divorce and remarriage by considering some of the following steps and consulting with your financial advisor. By: [Stacy Allred]

Whether you’re getting divorced, recovering from one, or watching it unfold for a friend or family member, consider these steps for minimizing the financial consequences.

Take precautions

The single most effective divorce tool is a carefully drafted prenuptial agreement. Although entering a marriage with an exit strategy may seem calculating, many couples can benefit from having one. “A prenup is generally good insurance,” says Arlene Dubin, a matrimonial attorney. She recommends not only spelling out what would happen to key assets like real estate and investment portfolios, but also outlining how to deal with debts incurred before and during the marriage.

Know what’s at stake

The first financial shock to face is the cost of the divorce itself. You’re already splitting assets; when you add a messy divorce with high legal fees, it becomes a considerable financial and emotional drain. It’s vital to have someone on your side who has a handle on a financial exit strategy that meets your needs. Start with a complete inventory to help you understand what you’re entitled to receive or retain. Assets should include retirement plans, savings and checking accounts, properties and pensions,



business interests, and inheritances. In addition, list any financial obligations or debts that you and your spouse may have incurred. You should document each item by gathering tax returns, paycheck stubs, wills, trust instruments, bank and credit card statements, insurance policies, property deeds, and brokerage account documents. Financial housekeeping is essential during a divorce, arming you with the knowledge needed to make the right financial decisions.

Your fair share

Splitting the assets of your marriage will fall to the lawyers and the legal process. There are, however, tactical steps you can take to prepare. “I tend to recommend splitting what you have across all assets as opposed to a scenario where you take the house and I take the cash,” Dubin says. If neither of you has an emotional attachment to the family home, selling it could be preferable, says Bill Hunter, director, IRA Product Management at Bank of America Merrill Lynch. The proceeds can be split, used to pay down debt, or cover the cost of the divorce itself. A sale of other shared, nonliquid assets may also be advisable. Another important asset is health insurance. If you’re covered by your spouse’s plan, under federal law you can continue that coverage for up to three years by enrolling in Cobra, although you’ll be re-

sponsible for making the payments.

Retirement accounts

Splitting IRAs and 401(k)s can prove problematic. If either of you has a retirement account, it’s vital that you sign a court-ordered qualified domestic relations order (QDRO), which spells out exactly what percentage of the account each of you will receive. This document allows you to roll over your agreed-upon share into another IRA without incurring early-withdrawal taxes, as long as you do so within 60 days of receipt of the QDRO. Try to avoid tapping your retirement accounts to pay for the divorce. Instead, consider taking a loan at today’s favorable interest rates.

Settlement aside

You need to update the beneficiaries in your will, as well as the person to whom you’re granting a power of attorney should anything happen to you. “Review all your estate planning documents to make sure they reflect your current wishes,” says Michael Liersch, director, Behavioral Finance at Bank of America Merrill Lynch. Be sure to follow up on any debt you may have incurred during the marriage. Although the responsibility to pay may fall to your ex-spouse, your name may still be tied to the account. This can have repercussions on your credit should he or she de-

The single most effective divorce tool is a carefully drafted prenuptial agreement. fault on payment. Social Security can also come into play. If you were married to your spouse for over ten years, you can claim spousal benefits even if your former partner remarries. But if you remarry, you can’t claim the benefits unless your new marriage ends in death or divorce.

A new start

Once the divorce is finalized, the next chapter begins. Your Merrill Lynch Financial Advisor can help review your financial outlook and create a budget based on your new circumstances. Start with what you spent over the past year and try to

forecast your new situation as to what would be a realistic budget. Your goal in the end is to have a new financial strategy – one based on a new life chapter. For more information, contact your Merrill Lynch Financial Advisor Tiffany Mock Briggs of the San Antonio office at 201-805-2848 or Tiffany_Mock@

This article does not constitute legal, accounting or other professional advice. Any information presented about

“Merrill Lynch” refers to any company in the Merrill Lynch & Co., Inc., group of companies, which are wholly owned by Bank of America Corporation. Bank of America Corporation (“Bank of America”) is a financial holding company that, through its subsidiaries and affiliated companies, provides banking and nonbanking financial services. Note: This article was reviewed and edited by Merrill Lynch Wealth Management, according to the company’s policy and style.

tax considerations affecting client financial transactions or arrangements is not intended as tax advice and should not be relied upon for the purpose of avoiding any tax penalties. Neither Merrill Lynch nor its financial advisors] provide tax, accounting or legal advice. Clients should review any planned financial transactions or arrangements that may have tax, accounting or legal implications with their personal professional advisors. Merrill Lynch Wealth Management makes available products and services offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated (“MLPF&S”) and other subsidiaries of Bank of America Corporation (“BAC”).





From your future to hers From your future to hers We’re With you. We’re With you. As new chapters unfold in your life—from marriage, to home buying, to college, and more—you need a trusted partner to help you plan and financially prepare for life’s big As new chapters unfold in your life—from marriage, to home buying, to college, and moments. bepartner honoredtotohelp assist in and the journey. more—youSWBC need awould trusted youyou plan financially prepare for life’s big moments. SWBC would be honored to assist you in the journey. mortgages

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“Is WordPress Right for Your Business?” WordPress is used to power nearly 58 million websites around the globe. Conventional wisdom has it that it is an easy-to-use, SEO friendly, all-in-one content management solution. But Boss Creative—a San Antonio web design and online marketing firm that has thrived since 2005—contests the popular “wisdom.”



San Antonio Web Design Firm

Boss Creative Bucks Conventional SEO Wisdom boss Creative, a san antonio Web design and online marketing firm, shook up the marketing blogosphere with a blog post titled “is WordPress right for Your business?” the popular online marketing firm bucked the conventional wisdom that WordPress is a good fit for almost any business. WordPress is a popular web development platform that was released as blogging software in the spring of 2003. since that time, it has become the go-to content management system for both amateur web hobbyists and professional web development companies alike. both clients and developers like the software because of its almost infinite design templates, flexible functionality, robust support communities, and ease of use. the platform is so popular, in fact, that the official WordPress statistics site claims there are nearly 58 million websites being run on WordPress! but boss Creative says that the easiest route is not always the best. in fact, they say, the easiest route may not be as easy as many people think. “Unless you happen to be gifted in the areas of HtML code, Css, or PHP, (that’s development speak for “knowing how to program”), then using WordPress to create your business website will likely be more headache than help,” they state in their post.

in fact, they think that using WordPress can hinder a business’s lead generation and branding capabilities, saying that its one-size-fits-all nature leaves little to no branding flexibility when it comes to professional websites.

By: Boss Creative

it’s not that the firm hates WordPress. in fact, they claim to even use it for some of the sites that they develop for clients. the company’s main objection is simply that it is not a “magic bullet” when it comes to online marketing, branding, and search engine optimization. “We here at boss utilize WordPress for a number of websites, but we do so in conjunction with a multitude of other solutions, such as online marketing and search engine optimization,” says the firm on its official blog. they implement these solutions “in addition to applying [their] expertise in business web development and other graphic design capabilities.” in other words, the san antonio web design firm doesn’t believe that WordPress is an adequate online marketing solution straight out of the box. What they advise business owners is to avoid looking at the platform as a quick-and-easy solution.

A bout Boss Creative Boss Creative has no small amount of knowledge about the field. Established in 2005, the firm has carried on a strong presence in the San Antonio market. It has successfully weathered the recession— even thriving—by way of advanced marketing techniques and frequent referrals. They have even won three advertising awards from the American Advertising Federation. To learn more about the San Antonio web design & online marketing firm, or simply get online marketing tips for your business contact them at: Contact Name & Title: Charles Pilkilton (Managing Partner) Contact Agency/Company: Boss Creative Address: 18402 U.S. HWY 281 N Suite 201 San Antonio, TX 78259 Contact Telephone: (210) 568-9677 Contact Email: Website:



[ NSIDE tech ]

Managed Network Services The team at DOCUMATION remains committed to giving clients a competitive edge when it comes to information technology. By: [Spencer Woolfolk]



Information technology, the ominous “IT,” captures the essence of a stark white room with a series of endless Ethernet cables, a fresh-outof-college IT professional whose idea of “small talk” is Java scripting and malware protection. The IT department, while familiar to some, is taboo to the majority, especially those who have no formal training in the cyber world. To most, a day with their mother-in-law is a better alternative than having to deal with the myriad of problems associated with the IT department. Assigning an employee to oversee IT when it is outside of his or her skill set involves a lot of confusion and risk. IT is an ever-changing field that requires qualified and adaptable personnel who can dedicate fulltime attention to your company, and who will be more efficient and better prepared than staff members who have training in other fields. This is not a part-time position, or a position that requires only minimum knowledge to be successful. DOCUMATION understands this dynamic and wants to transform this “necessary evil” of IT into an integral component of improving your company’s business performance. What is the one thing in your business that cannot be replaced? Data. Everything in your company can be replaced except your data. If data is lost, it does not return and the information your company runs on vanishes, leaving your business running on air. Businesses recover from physical loss of materials, but according to the National Archives and Records Administration: “Ninety-three percent of companies that lost their data center for 10 days or more due to a disaster filed for bankruptcy within one year of the disaster. Fifty percent of businesses that found themselves without data management for this same time period filed for bankruptcy immediately.” Downtime and data loss are two of the most detrimental hindrances to your company’s growth, and in most cases, they can act as escorts to its end. DOCUMATION does not want your company to be another statistic; we want you to be ready to attack any and all IT obstacles. DOCUMATION accomplishes this task through a variety of cutting-

Everything in your company can be replaced except your data. edge backup and restore services housed in premier collocation facilities, which maintain 99.999 percent power and Internet bandwidth availability. In addition to cost-effective, state-of-the-art data protection, DOCUMATION utilizes their solutions architects to tailor your businesse’s goals to a functional network – optimizing your business for maximum efficiency and production. In the words of a recent Forbes headline, “The moral of the story? Data loss prevention is better – and cheaper – than the cure.” DOCUMATION wholeheartedly embraces the functional and mutually beneficial system of creating partnerships. The antiquated client-to-business model is proven to do nothing more than produce a product for a consumer. This is a good starting point, but DOCUMATION wants to move further into understanding our clients’ wants and needs and meeting them in the most efficient way possible. DOCUMATION accomplishes this in the IT department through the work of our vCIOs (virtual chief information officers). vCIOs are consultants who align your technology infrastructure with your company’s business goals. A vCIO assesses a company’s current IT system and creates a technology roadmap to best determine the route your business should take to run more efficiently and increase in productivity. In addition to road-mapping your IT system, your vCIO will tailor security and contingency planning to ensure the safety of your priceless information. After the initial security and planning are in motion, your vCIO will provide unparalleled support and analysis in effort to accurately forecast any obstacles or hindrances your company may experience in the future. This service is invaluable when the predictive software we use discovers an unprovoked and unplanned attack on your system, allowing time to plan and effectively combat the obstacle. These services encompass what your company relies on: efficiency, security and stable planning. In the modern market, it is not satisfactory to produce a mediocre product. A company must make sure their product or service not only meets a certain standard, but also exceeds their customers’ wants and needs. Full and complete dedication to the customer is what is needed in our current business environment. A high level of customer service and product/service development should be the focus of your company, not maintaining or organizing your data. DOCUMATION wants to provide ease of mind by offering efficient data management. The IT department can either be a hindrance or a competitive edge for your company – it is up to you!


cell: 210.422.8313 cell: 210.882.0412 fax: 210.775.6491

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[ NSIDE enrichment ]

Go From Good to Great Transform both your business and your life with these nine simple guidelines on commitment. By: [doug cain]

me here at the office, from the phones ringing, the chattering and the soft laughter from my staff outside my door to the accolades that line my wall and the equipment in the truck yard – these are just a few things that exist today because of a commitment. Here are a few of my guidelines on commitment and how a simple declaration has transformed my life and our business. It is what I personally subscribe to and try to reach out and share with others. First and foremost: commitment to your company, your values and those things that make you unique. We live by our company values daily in how we prove our honor and integrity each day through every relationship we enter into. I have found that some-

You must have your 20-year goals, but live your business life 90 days at a time. times, the things that cost the most on Monday are honor and integrity, and it takes until Friday to find out they pay the highest dividends. Sometimes when it seems our odds have increased, we must try harder and run faster. I assure you the reward of perseverance will pay off.

I can recite many reasons we have been so successful at Lake Truck Lines and Lake Oilfield Services. The predominant reason that stands out has been an unwavering commitment to all that we are and all that we do. I



started thinking about what commitment means to me and to us and as a corporation, and how it allows to us to stand alone at Lake when others may waffle in their goals. Everything I hear and see around

Second: commitment to the vision. You have to know where you are going and then be honest enough with yourself to know where you stand now. We are completely reorganizing the Lake corporation with the help of Peter Braeuler and Renaissance Executive Forums/Gazelles. They are having us use “Mastering the Rockefeller Habits” as one of the tools. One of the things it taught me is that you must have your 20-year goals and then live your business life 90 days at a time. Sometimes it takes courage

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to have the raw honesty to define where you are. I know where we are headed at Lake, and I have an honest grip on where we are now. Third: commitment to the next goal. You have to define your steps. I always ask my managers, “What is your next step?” I am surprised to find out that many times, they are unsure, but after a few minutes of discussion, they determine that the next step is as simple as a phone call or a letter. You always have to know what your next step is – otherwise, the overall goal can be too daunting. Fourth: commitment to the daily schedule. We do something at Lake called the Top Five and the Top One of Five. We do this every day, and we never start on the second project until the Top One of Five is complete. At times, my top one is based upon expediency, and sometimes I put it at the top because it is the least favorite thing I have to do. Procrastination is a productivity killer, and I will not allow it to creep into this environment. One day turns into three, two days into a week, a week into a month … you get the idea. Each day has the potential to be a “start” date for a new project. Many people say I get more done in a day than most get done in a month. Most of my success is due to this simple technique. Fifth: commitment to the plan – Keep It Simple, Stupid (KISS). Success in a plan is not determined by number of pages of verbiage or cool-looking graphs. It is about the ability to implement each step of the plan completely and on schedule. Keep it simple, folks. Success is defined by accomplishments – not intentions. Sixth: commitment to your clients. Each day, we treat our clients not as people we work for, but as partners whose interests we look after. Viewing them in this manner allows us to view each relationship in a long-term manner instead of just “how we make a nickel off of them.” That’s why we have Fortune 200 clients who have been with us for decades. As a corporation, we are looking at how we can make them successful each and every day. Seventh: commitment to our team. Each associate here is not only valuable, but vital. I am not the smartest guy in the room, but I make sure everyone here thinks that about themselves every day. We would not be having 300 percent growth without the smartest, most dedicated people in the business. I will stack the team of Lake Truck Lines up against the largest competitors we have any day. My thanks to my staff because they make me look good every day I sit in this chair.

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Eighth: commitment to the future. As a corporation, we live our lives in these 90-day compartments, but we must look to our vision every day. Long before we hit it big with success at Lake, I talked about being successful and visualized what it would be like to reach my goals. I constantly strive toward that true north. Ninth: commit to commitment. This is what makes us, as a corporation, strive to go from good to great. Nothing here is done halfway – it’s done full out. From answering the phone (always on the first ring), to making a sales call, to taking out the trash, we at Lake show a commitment to our commitment by striving for excellence in all that we do. We have a number of “Cainisms” here at the cooperation that I use. “It may not be your fault, but it is your responsibility.” This is one of my favorite sayings, and I live by that credo each and every day. It reminds us that each person here is responsible, and we truly interact as a team. Commitment to being the very best is shown in another favorite of mine: “Good is always the enemy of great” (thanks to Jess Stephens). This list took 30 years to compile. It is not complete yet, but it is a model of “Cain’s Commitment Truths,” and it is something we, as a team at Lake, strive for each and every day. The fact of the matter is: Keeping it simple and doing it consistently will make you successful, no matter what you commit to. Until next time …

For more information, contact Doug Cain at or 210-626-1329.

134 w. olmos dr. • san antonio, tx 78212 • 210-826-0606 www.otravezconsignment.comN S I D E B U S I N E S S 73

[ NSIDE arts ]

The Russians are Coming! And they’re bringing balalaikas, dancing bears and, of course, vodka.

By: [Sarah Bading] On May 18, 2013, nonprofit cultural and educational organization Musical Bridges Around the World (MBAW) is holding their second annual fundraising gala. This grand Russian-themed party includes authentic folk music and dance presented by Russian ensembles Barynya and the Flying Balalaika Brothers, as well as live and silent auctions, at the beautiful St. Anthony Hotel in downtown San Antonio. Completed in 1909, the St. Anthony Hotel was San Antonio’s first luxury hotel, and now it is a national historic landmark. Over the last 104 years, the lobby’s 12-foot ceilings and gold leaf-topped columns have welcomed dignitaries and celebrities alike, including Eleanor and Franklin Roosevelt, Prince Rainier and Princess Grace of Monaco, Judy Garland, John Wayne and more recently, George Clooney and Matthew McConaughey.

MBAW concerts feature classical, jazz and ethnic folk musicians in one-of-a-kind crosscultural pairings. The St. Anthony’s Anacacho Ballroom will host this fabulous Russian soirée, presenting the globally recognized Russian music and dance ensemble Barynya. Based in New York City, Barynya is the premier Russian folk ensemble outside of Russia, performing an exhilarating mix of fast-paced Russian, Cossack, Ukrainian, Jewish and Gypsy Roma music

and vibrantly costumed dance. They will be joined by the Flying Balalaika Brothers, an Austin-based Russian band made up of members of Kalinka and the Red Elvises, famous for playing three sizes of balalaikas in a style best described as “Russian caviar meets Texas barbecue.” This multicultural programming with a twist is what MBAW is all about. Founded 15 years ago by Russian pianist and artistic director Dr. Anya Grokhovski, MBAW strives to bring internationally known talent to San Antonio concertgoers, tourists and students of all ages for performances that enlighten and entertain. Their concerts feature classical, jazz and ethnic folk musicians in one-of-a-kind cross-cultural pairings, showcasing San Antonio’s vibrant cultural heritage. This gala will specifically benefit MBAW’s Kids to Concerts series, an outreach program for at-risk children in underprivileged schools in San Antonio. The Kids to Concerts program brings the rare, precious experience of live music and dance to 25,000 San Antonio students annually at no charge to the schools visited.

For gala tickets and more information, please visit or call 210-464-1534.










[ NSIDE arts ]

majority rules

The current exhibition at the McNay Art Museum celebrates a decade of contemporary art acquisitions. By: [Jacqueline Edwards and Edward Hayes]

The Majority Rules exhibition, on view at the McNay Art Museum from Jan. 23 through Sept. 15, 2013, brings together 12 works of art acquired by the McNay Contemporary Collectors Forum (MCCF) through their most significant annual event, View & Vote. Since 2003, the McNay’s curator of art after 1945 selects three to five works – often related by creator, subject, medium and/or approach – to present for consideration by MCCF members, and one or two works are purchased based on the majority of members’ votes. Exhibited together for the first time, the 12 works in Majority Rules exemplify the past 20 years of developments in contemporary art. Though each painting, sculpture and photograph could be of solitary focus, overall similarities in theme, style and method allow for a cohesive experience throughout the exhibition. Many of the nonrepresentational works in Majority Rules are related by elements including structure, line and motion. The configuration of angled lines in John M. Miller’s “Untitled” is repeated in many of his other paintings, and though the dashes are thoughtfully placed on the canvas, they give the illusion of movement as the viewer scans the work. Susie Rosmarin’s “Blue (#267)” is similarly hypnotic, with a complex pattern achieved through careful mathematical equations. Some of the featured artists used everyday materials to produce their monumental works. To create “Mill in Sunlight, after Mondrian” from his series “Pictures of Pigment,” Brazilian photographer Vik Muniz meticulously sprinkled powdered pigment over a reproduction of a Piet Mondrian painting, photographed it and then enlarged the print to a massive scale, resulting in a vibrant and richly textured surface. Radcliffe Bailey’s “Procession” depicts the scene of a coffin being floated down a river, a traditional funerary practice in certain African cultures. However, the artist provides no singular point of focus in the composition, allowing the viewer to explore the multi-dimensional work – comprised of paint, Plexiglas, found objects and glitter, among other materials – on a more intimate level. Politics and popular culture appear as themes throughout the exhibition, as well. With paintbrush in hand and circle-framed glasses donned below



his helmet, Roger Shimomura has transformed himself into one of the many Japanese anime characters who populate his painting, “Him-A-Hero.” “Cake Walk” is Whitfield Lovell’s austere commentary on a historically controversial practice that was so prevalent in the Antebellum South. For a complete list of the McNay Art Museum’s current exhibitions, related events and programs,


2 more information about Majority Rules and museum hours and admission, visit Jacqueline Edwards is the 2012-13 Semmes Foundation intern in museum studies at the McNay Art Museum. She received a Bachelor of Arts in Theology and Art History from Fordham University, and a Master of Arts in Art History from the University of Texas at San Antonio. She is also the author of “A Century of Art and Community: The History of the San Antonio Art League and its Permanent Collection.” Edward Hayes holds a Bachelor of Fine Arts from the School of the Art Institute of Chicago, and a Master of Arts in Art History from the University of Texas at San Antonio. He has published essays on contemporary art from Latin America, and he works on independent curatorial projects in San Antonio and Austin.


In Love With Contemporary Art


The mission of the McNay Contemporary Collectors Forum (MCCF) is to support acquisition of contemporary art for the McNay Art Museum and to enhance the public’s understanding and appreciation of contemporary art. Working with René Paul Barilleaux, the museum’s chief curator/curator of art after 1945, MCCF sponsors programs and events while also providing members with exclusive benefits and travel opportunities. Benefits of MCCF membership include visits to San Antonio-area private art collections, artists’ studios, galleries and alternative exhibition venues. MCCF group travel opportunities include day trips to Central and South Texas and multiday trips to locations throughout the United States and Canada. MCCF traveled to Los Angeles from Feb. 18 through 22, 2013, for a week of guided, exclusive-access tours to Southern California private homes, artists’ studios, galleries and awardwinning restaurants. In conjunction with the McNay’s education department, MCCF presents Artists Looking at Art, a series that showcases San Antonio-area artists. MCCF also sponsors GET REEL, a monthly film series featuring critically acclaimed independent and foreign films and videos. This spring, GET REEL explores surrealism in films by Stanley Kubrick, Terry Gilliam and David Lynch to complement the exhibition, Real/Surreal: Selections from the Whitney Museum of American Art.


For more information, or to join MCCF, please call 210-805-1722 or email edward.


1/ Whitfield Lovell Cake Walk, 2008, Conté crayon on wood panel with canes, 58 x 28 x 15 in., Museum purchase with funds from the McNay Contemporary Collectors Forum, 2010.124, Art © Whitfield Lovell/Courtesy of the artist and DC Moore Gallery, NY. 2/ MCCF members visit the Massachusetts Museum of Contemporary Art on a trip to western Massachusetts and Boston, 2011. 3/ Roger Shimomura, Him-A-Hero, 2004, Acrylic on canvas, 60 x 72 in., Museum purchase with funds from the McNay Contemporary Collectors Forum, 2008.21, Art © Roger Shimomura/Courtesy of the artist. 4/ Chakaia Booker, Position Preferred, 2006, Rubber and wood, 46 x 42 x 38 in., Museum purchase with funds from the McNay Contemporary Collectors Forum, 2007.29, Art © Chakaia Booker/Courtesy of the artist. 5/ Ed Kienholz & Nancy Reddin Kienholz, “Elle” Mono Series #23, 1992, Found objects, with wallpaper, paint, glue, and chocolate, 64 x 30 x 10 in., Museum purchase with funds from the McNay Contemporary Collectors Forum, in memory of Bernard Lifshutz, 2004.31, Art © Kienholz/Courtesy of the artists and L. A. Louver, Venice, CA. 6/ John M. Miller, Untitled, 1992, Magna on canvas, 46 x 96 in., Museum purchase with funds from the McNay Contemporary Collectors Forum, 2003.58, Art © John M. Miller/Courtesy of the artist. 7/ Artist Arnaldo Roche Rabell shares recent work with MCCF travelers on an exclusive visit to his studio in San Juan, Puerto Rico, 2012.



[ NSIDE espaÑol ]

Año Nuevo Por: [Juan de Lascurain]

“Este año es un año de nuevos comienzos, este año van a suceder cosas increíbles y muchos sueños se van a convertir en realidad.”

“Dios no te da todo el mismo día, toma tiempo, tienes que aprender a confiar en Él y en la visión que has desarrollado.” 78


La gente decía que se iba a acabar el mundo el 21 de diciembre, pero ni una tormenta se sintió. Me da risa como la gente escucha voces de personas que ni conocen. Nunca toman el tiempo para pensar por si mismos. Una cosa que he aprendido en mi vida ha sido el escuchar a mi corazón. Yo no estuviera haciendo lo que hago si no hubiera aprendido esa parte. Para mi es la parte más importante de mi vida. Dios nos habla por medio de nuestro corazón, nos guía y nos dirije, pero eso no quiere decir que cada vez que sentimos algo en nuestro corazón es Dios. Tenemos que aprender a discernir la diferencia entre lo que nosotros queremos y lo que realmente viene de Dios. Hace dos años llegue a México después de mas de 20 años de vivir en Estados Unidos. Solo venía por una semana y al llegar comenzé a sentir que me tenía que quedar. No sabía cuanto tiempo pero decidí escuchar a mi corazón. Hubo días en los que me quería regresar, como cuando me tuve que quedar a vivir en el centro de la ciudad de México en un hostal. Pagando nueve dólares la noche porque no tenía donde vivir. Esos momentos fueron difíciles pero sabía que estaba haciendo lo correcto y que se me iban a abrir puertas muy grandes. Dios no te da todo el mismo día, toma tiempo, tienes que aprender a confiar en Él y en la visión que has desarrollado. Si no tienes una visión de a dónde vas y que quieres lograr es muy fácil darte por vencido. Después de un mes de vivir en el centro se me abrió la oportunidad de rentarle un cuarto a una señora, y ahora ya tengo mi propio departamento. Fue un proceso de un año. Ahorita mis productos se están vendiendo en todas las tiendas mas importantes de México,

tengo mas de 13 contratos y muchas otras oportunidades que se me están presentando todos los días. Todo eso por que decidí escuchar a esa voz interna, me hubiera podido haber regresado a Estados Unidos, o hubiera podido decir ‘hasta aquí, esto esta muy difícil’. Gracias a Dios que Él me dio la fé para poder seguir adelante y sobrepasar esos obstáculos. Lo primero que tienes que hacer es saber que quieres lograr, no te pongas límites, no importa si no tienes todo el dinero. El dinero viene cuando tu das el primer paso. La segunda parte es creer en tu talento, si tú no crees en tu talento la gente no va a creer en ti. No tienes que ser arrogante, pero sí saber que tienes algo especial y que eso te va a llevar lejos. La tercera parte es persistencia, una de las cualidades mas importantes. Toma la decisión de que no importa que tan difícil se ponga la cosa, tu no te vas a dar por vencido. Yo tuve muchas oportunidades para darme por vencido. Muchos días sin dinero, para ser exacto casi siete años. Pero no hubo un día en el que no me levantara a trabajar. Te quiero motivar este año a que no te des por vencido, escucha esa voz interior que todos tenemos. Este año es un año de nuevos comienzos, este año van a suceder cosas increíbles y muchos sueños se van a convertir en realidad. Acuérdate de que no importa de donde vengas, ni cuánto dinero tengas. Si tienes Fé, un Sueño y Trabajas Duro; ¨Todo es Posible.¨

Para más información, envíe correo electrónico a o siga @dreambigworld en Twitter.






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Jessica Headley’s life is a kaleidoscope of experiences. She entered public life early – helping pass Alabama legislation, as well as founding and running a nonprofit while still a teenager. She then served as a White House staffer for philanthropic endeavors.   Headley has trained with Fox Network News in NYC and Los Angeles, explored the wilderness of Montana as a general assignment reporter, investigated law enforcement corruption around the Los Angeles area and served as a live general assignment reporter in San Diego. Headley’s life is one where intrigue, instinct and analysis play a role at every curve. She’s enchanted by the wild, the intellectual, the complicated and the simplistic. She’s a trained dancer of 24 years with a love of writing, music, comedy and singing. Nature, whether traversed through hiking or riding horses, also needs no key to her heart.  Alas, she finds herself smitten by the warmth of San Antonio’s people, enjoying the opportunity to serve Military City USA through anchoring and reporting for Fox 29. She ensures you reach your destination each day with “On Time Traffic.”



Jessica Headley Anchor/Reporter

photographed by michael giordano

hair and makeup: Alicia Guevara for THE PROFESSIONALS (


& e l e y c t n S a t s b Su NSIDE BUSINESS


Self-awareness is central to understanding how we affect others – in essence, the world.”



– Jessica Headley







[ NSIDE real estate ]

Selling Lifestyles –

Not Just Homes Consistently ranking in the Platinum Top 30, star San Antonio realtor Denise Graves unlocks dreams and treats clients like royalty at The Graves Group. By: [Cori Smelker] Photography: [Robin Jerstad]


hen you meet someone who loves what they do and also loves people, it’s like a breath of fresh air. That is what it’s like meeting Denise Graves for the first time. Her big hazel eyes focus on you completely, and it’s like no else exists. It’s that personal attention that has made her the successful realtor she is. Regardless of whether you’re looking for a $150,000 home or a $5 million home, Graves will treat you like royalty. Meeting her for the first time, I was struck by her accent. “I’m from Louisiana,” she says with that unmistakable Southern drawl, “but I moved here in 1980s, so I’m practically a native.” It was after the 1980s bust in Texas that her husband persuaded her to become a realtor, and she has not looked back since. She partnered with Bradfield Properties for many years before coming on board with Phyllis Browning and creating The Graves Group, along with her husband, who retired from USAA a few years ago. There are more than 8,000 realtors in San Antonio at any given time, and turnover is high. So how is Graves able, every year since 2001, to be one of the city’s Platinum Top 30? In 2012, she was No. 3 in the city – no small feat. She believes it’s because she really listens to her clients. “I’m coming into their lives at a pivotal point,” she says. “Buying and selling a home is one of the most important, exciting, yet daunting events in a person’s life. When I sit down with the couple, the family, the person, I make a list of everything they say they want in a house. Oftentimes, as they’re talking, I have already got a home in mind for them.” Graves describes how one couple talked about the view they wanted to have. She knew of the right house and staged it perfectly. Her assistant took champagne to the house and had it chilling by the pool that overlooked breathtaking views of the Hill Country. Graves and her assistant led the couple to the pool area and left them alone. Ten minutes later, Graves knew she had sold the house. “I unlock their dreams,” she says. Being a realtor is more



than just selling houses. Graves says she becomes a sounding board, and in some ways a psychologist and a counselor. There are times when one person loves a home and the other doesn’t. She has to assess the situation and see whether she needs to show more homes, or whether she can help the couple reach a compromise. Technology has impacted every area of our lives, and this is no different in the world of real estate. Graves uses every form of technology at her fingertips, from email to



I n d e p e n d e n t

R e t i re m e n t

L i v i n g

1 Towers Park Ln | San Antonio, TX 78209

Active Living is an Ins pired L ifesty l



The convenience of city living and the quiet charm of a resort lifestyle flow together at The Towers on Park Lane in an inspired, comfortable “neighborhood” of friends.

The Towers caters to both civilian and military individuals ages 50 and over. As a cooperative, The Towers provides the advantages of home ownership in an upscale residential community. The Towers community is sophisticated yet affordable with floor plans ranging from one to three bedrooms.

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texting, from Facebook to YouTube, from Craigslist to Zillow. “But there is a fine balance between tech and touch,” she cautions. “There are some clients who would be offended if we only communicated via text, and for others, they prefer texts only.” At the end of the day, Graves says it is still about customer service and giving clients what they need. Graves’ love for the city shines through, too. She loves its diversity and the fact that the economy in San Antonio has stayed steady. In the last year, she has started to see real estate swing back to the

like people, and I love houses,” she says. “If you help other people and do what you love, you’ll be successful.” In her “downtime,” Graves loves to play video games. “I know,” she laughs. “I don’t look like a gamer. But I love horror movies, too!” When she has time to read, she devours Stephen King novels – “a master story teller.” She loves rock music, and although San Antonio is not known for its alternative music, there are a few places up and down the I-10 corridor where one can hear a good group. At the end of the day, though, Graves lives and

“ I like people, and I love houses.

If you help people and do what

you love, you’ll be successful.” highs of the mid 2000s. “We have a healthy market because of the biomedical field and other high-tech companies that choose to relocate here.” She also sees a large number of transplants from California, and from the Northern states, looking for more affordable housing, a better cost of living and a slower-paced lifestyle. Mexican Nationals also make up a fair portion of her clientele. Graves does not deny that the world of real estate has treated her well. She makes a good income from it, but she says she does not think in terms of money when she is showing houses. She looks at what the client needs and tries to meet that need. “I

breathes real estate. It is her job, her passion and her life. She has surrounded herself with people who feel the same way, including her husband and assistants. Together, they comprise The Graves Group. As a group, they pride themselves on their concierge service. “I want my group to be like a Four Seasons Hotel, offering five-star service.”

EnriquE M. VolkMEr REALTOR®

DIRECT 210.889.6430 NEXTEL ID 142*123*176

For more information on The Graves Group, contact Denise Graves at or 210-260-2176 (cell), or visit EVOLKMER@KWLUXURYHOMES.COM NSIDE BUSINESS




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NSIDE San Antonio Business March/April 2013  

Our vision is to inspire, to educate and to encourage growth in the San Antonio community through a business resource that is highly creativ...

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