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2010-11 media kit


www.thesource.com

nder new ownership by The NorthStar Media Group, The NEW ERA of The SOURCE expanded to larger audiences through wide-ranging multimedia platforms that utilizes traditional methods like TV, radio and of course, The Source’s loyal newsstand base, cohesively with new media outlets like its website (www.thesource.com), social media and mobile technologies. Despite ups and downs, The Source remains the #1 brand in Hip-Hop. This mission continues and that is to be cultures most entertaining, complete and respected brand in Hip-Hop and youth culture. The New Era also showcases Hip-Hop in a responsible and brandconscience way to support the valuable and respectful brands of its partners and clients. Without compromising creativity and integrity, The Source documents the total lifestyle of Hip-Hop.

001


www.thesource.com

he NorthStar Group is a minority-owned (MWBE) QIHMEQEVOIXMRKERHGSRWYPXMRK½VQWTIGMEPM^MRKMR music, entertainment, sports and corporate initiatives. NorthStar helps clients meet their business and marketing goals with a combination of traditional and non-traditional marketing methods along with unique access to celebrity star power. Let NorthStar enhance your advertising or marketing mission by leveraging our creativity, diligence, relationships and above all, innovative marketing strategies. Founded in 1997, The NorthStar Group represents some of the nation’s leading African-American brands, magazines, websites, artists, celebrities and entertainers. NorthStar was formed to assist corporations in reaching their target markets and achieving consumer goals.

002


NO ONE COVERS

YOUTH & HIP-HOP LIFESTYLE LIKE WE DO The Source continues to be youth culture’s most coveted and recognizable lifestyle media platforms due to its roots and deep connection to the Hip-Hop community. The Source continues to offer editorial exellence by consistently covering the issues most important to young adults and Hip-Hop culture in every issue:

www.thesource.com

ˆ Music (Hip-Hop, R&B, Reggae, Urban Rock, Techno-youth culture mash-up) ˆFashion 'YXXMRKIHKITLSXSWLSSXWERHTVS½PIWSJXLIFMKKIWXERHRI[IWX  fashion names and brands) ˆ Sports (Special events, leading teams, athletes, extreme sports and exclusive previews) ˆEntertainment and Hollywood (Film festivals, TV season previews, parties, headlines and A-listers) ˆCulture (Insider’s look into the identities and phenomena driving our culture) ˆPolitics (Media Watch, interviews with community leaders to investigative reporting) ˆBusiness (Investment, advice, independent labels, Power 30 packages and TVS½PIWSJXLIMRHYWXV]PIEHIVW ˆTechnology and Telecom (Web, mobile, gadgets and exclusive products) ˆInternational (Hip-Hop worldwide and issues that affect the global culture) ˆReviews (Music, video games, books, Unsigned Hype, DVDs and live shows) ˆArt (Top photographers, visual artists, innovative design and contemporary art) ˆAutomotive (From electric cars to the latest models of choice) ˆHealth (Tips on healthy eating and healthy living) ˆTravel (The best travel for the mogul and the budget-conscious) ˆ Legal (Behind Bars expose, re-entry and legal issues)

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SCHEDULE SPACE CLOSED

MATERIALS DUE

ON-SALE

Dec/Jan ‘10 11/17/2010 11/19/2010 Best of the Best, Annual Holiday Buyer’s Guide Issue

12/14/2010

Feb/March ‘11 12/31/2010 Fashion, Sports, Politics, Black History Month

01/02/2011

01/25/2011

April ‘11 02/16/2011 02/18/2011 The 3rd Annual Green Issue: Money & Global Warming

03/15/2011

May ‘11 03/29/2011 The Womens Issue, Spring Break

04/1/2011

04/26/2011

June/July ‘11 05/10/2011 Summer Heat: Fashion, Travel, Leisure, Auto

05/13/2011

06/07/2011

Aug/Sept‘11 07/13/2011 07/15/2011 Back to School, Who’s Next? Break-Out Issue: Breaking new artists and talent

08/09/2011

October ‘11 08/16/2011 Special Collector’s Edition

09/13/2011

08/19/2011

November ‘11 09/27/2011 09/30/2011 14th Annual Power 30: Music and Entertainment Business Honorees

10/25/2011

December ‘11 11/15/2011 11/18/2011 Best of the Best, Annual Holiday Buyer’s Guide Issue

12/07/2011

www.thesource.com

ISSUE/THEME

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OUR READERS

ARE...

The Source has the most diverse audience in Hip-Hop. Regardless of sex and race, The Source captures the attention of Hip-Hop fans period. This includes: ˆ%WTMVEXMSREPVIEHIVWJVSQYVFERMRRIVGMXMIW ˆ6IEHIVWMRXLIWYFYVFWWIIOMRKVIPIZERGI ˆ-RXIVREXMSREPVIEHIVWXLEXIRNS]XLIJVIIHSQSJI\TVIWWMSRWLS[GEWIHERH covered on a monthly basis. Our readers are all motivated and driven by the same passion and creativity that has made Hip-Hop the multi-billion dollar culture and business that it is today. Our multi-generational (primarily 18 –44 year olds) audience has consistently proven to be: ˆ7X]PI1EOIVW ˆ*SV[EVH8LMROMRK ˆ8IGLRSPSKMGEPP]7EZ] ˆ9T[EVHP]1SFMPI

ˆ)RXIVXEMRQIRX.YROMIW ˆ,MKLP]7SGMEP ˆ6SEH;EVVMSVW8VEZIPIV ˆ4VMQI8MQI8::MI[IVW

ˆ*YPP]%GGIWWSVM^IH ˆ6EFMH+EQIVW ˆ6IWXEYVERX'SRRSMWWIYVW

Our readership is full of leaders in their respective professions and motivated self-starters that are being groomed for future success. Our powerful audience, make up the key demographic that brands—ranging from fashion, automotive, music, entertainment, retail, technology, travel and hospitality, health and beauty, food and beverage as well as government, pharmaceuticals and educational institutions—are consistently seeking because of their tremendous buying power and authority in popular culture. Target your demographic directly through The Source, the Hip-Hop publication with the greatest propensity for reaching 18-34 year olds.

www.thesource.com

* Source Readership Survey.

005


DEMOGRAPHIC

STATS

RATE BASE 2011: 300,000 READERS PER COPY: 5 READERSHIP: 1,500,000 MEN: 58% WOMEN: 42% MEDIAN AGE: 28 MEDIAN HHI: $41,384 AGE 18 – 44: 84.7% MEN AGE 18 – 44: 50.3% AFRICAN-AMERICAN: 60.2% WHITE: 26.9% ASIAN, AMERICAN INDIAN, OTHER: 17.3% LATINO: 14% *Note: Total may equal more than 100% as respondents were allowed to select more than one HHI: $30,000+: 60.1% HHI: $40,000+: 47.4% HHI: $50,000+: 39.8% ANY COLLEGE: 50.3% CURRENTLY IN COLLEGE: 19.8% EMPLOYED: 73.9% SINGLE: 75%

www.thesource.com

* Source Readership Survey.

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www.thesource.com

he Source built ;MXLEQENSVMX]SJSYV its multi-cultural distribution on the newsstand, readership directly and having been a consistent top at the newsstand. seller over our competitors, like The Source sells VIBE, XXL and Complex, you almost 200,000 copies on know that The Source readers newsstands 10x a year and are truly interested has consistently in purchasing SALES NEWSSTAND been among and reading the 0 0 ,0 5 8 1 the top 50 magazine, monthS ER IB R C BS SU newsstand titles. after-month.

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115,000

SE

BA TOTAL RATE

300,000


he Source’s coverage is dynamic and remains committed to growing our diverse multigenerational audience of Hip-Hop followers in the United States and abroad. With the launch of sister titles Source Latino, .ETERERH(IWMMR8LI7SYVGIGSRXMRYIWXSFIXLI320= Hip-Hop media brand to go global.

WWW.THESOURCE.COM APRIL 2009 #000

THE BIBLE OF HIP-HOP MUSIC, CULTURE & POLITICS

HIP-HOP MUSIC, CULTURE & POLITICS

MEXICO’S

DIZZEE RASCAL

IMMIGRATION DEBATE

G.O.O.D. MUSIC’S FIRST LADY

NEWHAM GENERAL

DRUG WAR

ESTELLE

OBAMA’S ALLEGIANCE?

THE CROSSOVER

BRITS INVADE THE GRAMMYS

PIT BULL CALLE 13 KAT DE LUNA

DROPPING BOMBS

AMSTERDAM’SGRAFF SCENE

LAST MEN STANDING

ITALY & SPAIN @ THE WORLDCUP YO TE QUIERO

ROOTS MANUEVA / LADY SOVEREIGN MONSIEUR R / KANO / KOOL SAVAS YOUSSOUPHA / SERYOGA

CRISTIANO RONALDO WISIN Y YANDEL

THE AIDS CRISIS: DISPELLING THE MYTHS

THE BIBLE OF HIP-HOP MUSIC, CULTURE & POLITICS

ALICIA KEYS SUPERWOMAN NAS RETURN OF

FRESHMEN 2009 ARTISTS HIT THE MOTHERLAND NIGERIAN FASHION WEEK MAMA AFRICA TRIBUTE TO MIRIAM MAKEBA

GOD’S SON

MOS DEF BLACK STAR TUKS K'NAAN AFROMAN KOLD PRODUK RUGGED MAN PACOTILLE KARIZMA SWAY MODE 9 MOVAIZ HALENE SCIENTIFIC

www.thesource.com

ALL EYES ON ME

008


MAGAZINE RATES NATIONAL RATES 4Color

1x

3x

6x

9x

12x

Full Page

$25,185

$24,435

$23,675

$21,660

$21,155

Spread

$50,370

$48,858

$47,348

$43,318

$42,310

2/3 Page

$18,893

$18,325

$17,760

$17,005

$16,245

1/2 Page

$15,110

$14,625

$14,205

$13,300

$12,695

1/3 Page

$10,820

$10,500

$10,170

$9,740

$9,090

4C PREMIUMS 1x

3x

6x

9x

12x

Cover 4

$31,485

$30,540

$29,590

$27,705

$27,075

Cover 3

$28,965

$28,095

$27,225

$26,065

$25,490

Cover 2

$30,225

$29,315

$28,410

$26,595

$25,385

ALL RATES ARE GROSS. DISCOUNT OF 15% TO RECOGNIZED AGENCIES. FOR MORE INFORMATION ON CHARTER RATES, CUSTOM PACKAGES, PUBLICATIONS, REGIONAL OR RETAIL RATES, GATEFOLDS, INSERTS AND ADVERTORIALS, PLEASE CONTACT: SOURCE ADVERTISING/NEW YORK OFFICE: 212-253-3700 E-MAIL: ADVERTISING@THESOURCE.COM

www.thesource.com

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009


heSource.com is a unique, innovative and cutting-edge hub for independent creative thinkers and artists who express XLIQWIPZIWXLVSYKLQYWMG½PQERHXLIEVXW3YVQMWWMSR rests on being the most extensive online portal and resource for those seeking access into the global Hip-Hop community on a daily basis.TheSource.com is a lifestyle media entity that creates endless opportunities for partnership with top brands, products and networks in a dynamic promotional environment. As your premier digital partner,TheSource.com will service your precise marketing needs from customizable banner programs, exclusively branded content and broadband promotions, to targeted data capture, surveys and user analysis that will generate measured results through TheSource.com platform. SPECS Leaderboard Skyscraper Top Banner Banner

DIMENSIONS 728x90 160x600 300x250 300x250

PRICE $15 CPM $15 CPM $7 CPM $7 CPM

Additional digital marketing opportunities include:

TO CUSTOMIZE AN ONLINE PACKAGE OR FOR MORE INFORMATION ON SOURCE DIGITAL RADIO, PLEASE CONTACT 7SYVGI%HZIVXMWMRK2I[=SVO3JĂ&#x;GI E-Mail: advertising@thesource.com

www.thesource.com

,SQITEKI¹8EOISZIV²OQSRXL 'YWXSQM^IH7IGXMSR,YF   OQSRXL 7IGXMSR,YF¹8EOISZIV²   OQSRXL 4LSXS+EPPIV]3[RIVWLMT   OQSRXL 'YWXSQM^IH7YVZI]W    OQSRXL 'SQQIVGMEP&YQTIVW WIGTVIVSPP  OQSRXL 'SRXIWXWERH7[IITWXEOIW  OQSRXL ;IIOP]1YWMGTPE]PMWX    OQSRXL &M;IIOP])FPEWXFERRIV \   OQSRXL QSRXL ;IIOP]4SPP     OQSRXL &M;IIOP])FPEWX'PEWWM½IH \   OQSRXL QSRXL

010


MARKETING & EVENTS 2011

The Source offers special marketing opportunities for our advertising partners who want to promote their brand across specific or multiple platforms. From product sampling to in-book promotions and special events, the opportunities are endless.

www.thesource.com

T

011

ISSUE RELEASE PARTIES he Source has a series of issue release parties inviting all who have been featured or involved in the creation of the issue for the month.These events will include advertisers, featured artists, models, contributors, and most importantly, the cover artist in various markets throughout the year. For 2011,The Source will host 4 issue release parties celebrating and promoting the cover artists, themes and initiatives surrounding the editorial content.These four issues will include XLI%TVMP1E]+VIIR-WWYI.YRI.YP]7YQQIV,IEX -WWYI3GXSFIV2SZIQFIV4S[IV-WWYIERH

PEWXP]XLI(IGIQFIV0Y\I,SPMHE]-WWYI8[SSJ XLIWIJSYVIZIRXW[MPPFIGSQQYRMX]KVEWWVSSX targeted events, and two will be held exclusively for tastemakers and industry insiders. SPECIAL EVENTS The “ONE” Project (Jan. 11, New York, NY) .ER[MPPWIXXLI2I[=IEVSJJMRLMKL¾]MRK The Source and Bulldog Bikes Worldwide will LSWX8LI±3RI²4VSNIGXEHE]PSRKIZIRXJVMIRHP] for all ages. Music performances, food and drinks, giveaways, exhibits, gaming sections will lead up to the BMX and Skateboard competitions in which NYHKIW[MPPGVS[RSRP]±3RI²[MRRIV


Grammy Weekend (Feb. 13, Los Angeles, CA) 8LIVH%RRYEP+6%11=%[EVHW[LMGL WLS[GEWIW+6%11=%[EVH½REPMWXWERHXLI year’s best and brightest in music as voted on by The Recording Academy’s membership of music professionals is always a dynamic, memorable evening. The Source will host an After Party for featured Hip-Hop artists, winners, and nominees celebrating the careers and achievements within the music industry. Black History Weekend at MGM/ Foxwoods Resort and Casino, (Feb. 25 & 26th) The weekend will consist of a play, concert, step competition, spoken word, and a gospel brunch highlighting many facets of African-American culture during Black History Month. In addition to the various events, there will also be an art gallery throughout the resort, featuring the best Source covers from the past 22 years.

NBA AllStar Weekend (Feb. 19, Los Angeles, CA) East Coast vs. West Coast? Only on the Courts this weekend! All-Star Hoops comes to LA! The SOURCE SPORTS gets you an all-access pass to the annual LSXXIWXTEVX]SJXLI[IIOIRHMRGSRNYRGXMSR with the NBA Players Association. Pledge your alliance to this All-Star entertainment event. WINTER MUSIC CONFERENCE (Mar. Miami, FL) Winter Music Conference, in its 26th consecutive year, is one of the most publicized annual music gatherings in the world. A pivotal platform for the advancement of the industry and the perfect place for our Unsigned Hype showcase celebrating new and up and coming talent. SXSW (Mar. 16-20, Austin, TX) The SXSW Music and Media Conference celebrates its 25th Anniversary in 2011. At night,The Source will bring you a showcase with musical acts from around the globe in downtown Austin. BET AWARDS (Jun. 26, Los Angeles, CA) During the BET Awards weekend The 7SYVGIERH(IJ.EQ[MPPLSWXJSVMRHYWXV] tastemakers and general consumers a free showcase on the summer roster of Def .EQ´WEVXMWXWEW[IPPEWXLILSXXIWXLIEHPMRIV to kick off the summer heat. HISTORIC HIP-HOP CONCERT (August, Las Vegas, NV) During Magic Tradeshow,The Source will host a private show featuring legendary Hip-Hop artists.

www.thesource.com

Source Sports Superbowl Weekend (Feb. 6, Dallas, TX) Superbowl weekend is the largest party weekend in The United States for sport fans and party participants alike. The Source 7TSVXWNSMRWMRSRXLIGIPIFVEXMSR with their annual Source Sports Superbowl Celebration. No matter your team, this party will be the winning choice as professionals from the sports and entertainment world will come together for a night to remember.

012


MARKETING & EVENTS 2011

www.thesource.com

HOTTEST HOMECOMINGS OF THE SOUTH (Sept-Nov, Southeastern Border, USA) The Source homecoming tour has partnered with leading southern college and university campuses to bring you the Hottest Homecomings – The Southern Tour (target states are Florida, Georgia, Alabama, Mississippi, Louisiana, Tennessee, South Carolina). Concerts, Step Show Competition, and exclusive movie screenMRKWEVINYWXEJI[SJXLIGEQTYWEGXMZMXMIWXLEX ]SYGERFIRI½XJVSQTVSHYGXMRXIKVEXMSR-R addition, the Source will feature participating schools in our Hottest Homecomings campaign both in-book and online in a sponsored special advertising section and online.

013

BAYOU CLASSIC (Nov. 25-26, New Orleans, LA) Annually, The Source partners with State Farm Bayou Classic as a media and marketing partner. Our partnership includes the Battle of the Bands, Battle of the Bands after party, Fan Fest, and branding opportunities at the Super Dome and national television promo commercials during the game.

5 MIC STORYTELLERS SERIES (Fall/Winter, USA) These past 22 years,The Source has set the bar for the 5 Mic Album rating by awarding forty-two albums 5 Mics. Continuing its legacy,The Source will now bring the 5 Mic Storyteller series to six cities

2='%801-%,39',-ERH0% 8LMWIZIRX will consist of an intimate session with the awarded artist performing to a live band while breaking down the lyrics and story behind their 5 Mic album. Some of the Artist to be included are Bun B, 7GEVJEGI2EW0MP/MQ.E]>8LI*YKIIW6YR(1' Dr. Dre,WuTang Clan, amongst others. SET SAIL WITH THE SOURCE (March, The Caribbeans) During Spring Break The Source will take the Hip-Hop lifestyle and Source consumer from land to sea.The Source will produce a week long cruise that engages the consumer in Hip-Hop and Caribbean music, shopping, travel and politics. Events will include a Business of Hip-Hop & Creative & Inspiration panel discussion, fashion show, openmic showcase, old school hip-hop RMKLXGSRGIVXTEVX]ERHEFEWOIXFEPP tournament. COMMUNITY EVENTS The Source partners with non-forTVS½XSVKERM^EXMSRWXSLIPTVEMWI awareness about health, political, social and economic issues within Hip-Hop culture.We use our media platform to empower the voices within our community as well as grassroot organizations who wish to make information and resources more readily accessible to all, while providing solutions to issues inherent within our community. PRODUCT SAMPLING Whether online trials, a live “tasting” event, or hosting a focus group before the release your


MARKETING & EVENTS 2011 new product,The Source will customize a special package to support, promote and “test” your product amongst exclusive sets within our unique audience of tastemakers and trendsetters. CUSTOM PUBLISHING The Source has held a long history of providing GYXXMRKIHKIIHMXSVMEPSRWTIGM½GGYPXYVEP phenomena.To continue to support these ideas and brands that deserve a greater highlight,The Source is dedicated to creating unique stand-alone editorial supplements, inserts, wrapped or polybagged to each issue within our 12 month calendar. SUPPORT OUR TROOPS The Source is proud of the strong men and women [LSEVIWEGVM½GMRKXLIMVPMZIWXSTVSXIGXSYV country. In support,The Source has launched the “Support Our Troops” initiative, which includes

series to be aired on MTV2, featuring the most widely recognized and skilled streetball players in the world, Crash The Court offers numerous opportunities for brand intergration, community involvement, as well as meaningful exposure inbook, online and on TV. SPIT 16 Spit 16 is our grassroots promotion aimed at KIRIVEXMRKXVEJ½GEXXLIVIXEMPPIZIP°JVSQQYWMGERH clothing stores to car audio shops and barber shops. We’ve partnered with outlets that sell The Source to set up an event to give our readers—many of whom are aspiring artists—the opportunity to rhyme their hottest 16 verses on camera. The footage is sent to The Source for editing to be aired on The Source TV via the internet.We will create online contests for the public to choose their favorite 16 bars. We will seek sponsorship in various markets.We position this promotion as added value for advertisers.

key programs on our website to allow our soldiers deployed worldwide to connect with each other and people at home through a special networking tool, in-book features of inside looks as to their plights, special events to help support their return, as well as special mailings to our soldiers who are currently abroad. Crash The Court Crash The Court (formerly AND1) is our Source Sports initiative aimed at generating awareness of our brand on television, at the retail level, as well as through a grassroots promotional tour. As a high energy, competitive streetball tour and television

UNSIGNED HYPE SEARCH The Source Magazine Unsigned Hype search will YXMPM^IMXWVEHMSRIX[SVOXS½RH%QIVMGE´WRI\X WYTIVWXEV.SMRMRKJSVGIW[MXLXLIREXMSR´WXSTVEROIH radio stations The Source will execute a roundrobin competition to crown a rapper or singer “Unsigned Hype Champion.” The winner of the Unsigned Hype search will FIE[EVHIHEWMRKPIVIGSVHHIEP[MXL.MZIVIGSVHW a feature in the Source magazine and merchandise from the event sponsors.The winner will also be JIEXYVIHSRWXEKIEPSRKWMHIEREXMSREPEVXMWXMRLMW her home city to receive the title, “Unsigned Hype Champion.”

www.thesource.com

ENGAGE PROGRAM (Year Round) The Source’s goal is to create a “safe-haven” GSQQYRMX]EVXWQIHMEGIRXIV[LIVIOMHWJVSQ underprivileged neighborhoods are given a unique opportunity to interface with their community and become local news producers providing coverage for broadcast on TheSource.com.

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A History Of

ACCOMPLISHMENTS The Source has had unparalleled achievements in our 20+ year history. While the magazine was undoubtedly the foundation, The Source brand has created 22 years of content — the oldest and largest reservoir of Hip-Hop content to date — and our accomplishments stretch far beyond the pages of the magazine…

www.thesource.com

MAGAZINE ˆ6EXIHSRISJ+5QEKE^MRI´W±1SWX-R¾YIRXMEP²SJXLIPEWX]IEVW ˆ'IPIFVEXIHXL%RRMZIVWEV]MR%YKYWX ˆ-GSRMGFVERHERHXLIPSRKIWXVYRRMRK[SVPH[MHI,MT,STTYFPMGEXMSRMRI\MWXIRGI ˆ%QSRKXSTRI[WWXERHXMXPIW FEWIHSRWEPIWERHVIZIRYI ˆ2EQIHXS'ETIPP´W8STXMXPIWSJXLI´W SRISJXLIPIEHMRKTYFPMWLMRKXVEHI newsletters) ˆ6IGMTMIRXSJ*SPMS´W)HMXSVMEP)\GIPPIRGI%[EVH ˆ1YPXMTPIE[EVHWERHEGORS[PIHKQIRXWJSVSYXWXERHMRKTIVJSVQERGIJVSQ numerous publications, including Advertising Age, MediaWeek, Brills, LA Times and 2=(EMP]2I[W ˆ-RXIVREXMSREPETTIEP7SYVGI0EXMRS7SYVGI(IWM7SYVGI.ETER ˆ 8LI7SYVGIGSQ[EWWIPIGXIHF]%TTPIEWXLI½VWX,MT,STWMXI±6IEH]JSVM4EH²

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THE SOURCE AWARDS ˆ8LI7SYVGI%[EVHWWIXYRTVIGIHIRXIHVEXMRKWJSV942MR³³ERH³ VEROMRKJSVXIIRWERHEHYPXWEKIW 7SYVGI28- ˆ8LI7SYVGI%[EVHW[EWXLILMKLIWXVEXIHWLS[EQSRK%JVMGER American teens - with the exception of the Super Bowl XXXIV -- delivering a 26.3 rating vs. the Super Bowl’s 26.5 ˆ8LI7SYVGI%[EVHW[EW&)8´WXLLMKLIWXVEXIHWLS[ THE SOURCE HIP-HOP HITS CD COMPILATION SERIES ˆWITEVEXIGSQQIVGMEPVIPIEWIW ˆ3ZIVQMPPMSRYRMXWWSPHXSHEXI

www.thesource.com

TELEVISION ˆ8[IRX]]IEVWSJGSRXIRXHMKMXMEIHSJJIVMRKXLIQSWXVSFYWXHEXEFEWIMR Hip-Hop history. ˆ8[SWLS[WWYGGIWWJYPP]PEYRGLIHZMEW]RHMGEXMSRWMQYPXERISYWP] The Source All-Access The Source Sound Lab

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MECHANICAL SPECIFICATIONS ALL ADS MUST BE SUPPLIED AS HIGH RESOLUTION PRINT QUALITY PDF/X-1A FILES.

UPLOAD ALL AD MATERIALS/CREATIVE (IN A FOLDER LABELED BY YOUR BRAND NAME/DATE OF RUN) http://s44198.gridserver.com username: ads@thesource.com password: snapdragon 320-2)1%8)6-%07463:-()'6)%8-:)%7.4++-*36*0%7,*-0)%2(9600-2)1978&)92()6/-2*-0)7->) PROOFS: SEND 2 PROCESS PROOFS TO: THE SOURCE / PRODUCTION DEPARTMENT / 11 BROADWAY, SUITE 315, NEW YORK, NY 10004 (THE SOURCE CANNOT BE HELD RESPONSIBLE FOR DISCREPANCIES IN COLOR IF THIS CONDITION IS NOT MET.) QUESTIONS? CONTACT: PRODUCTION@THESOURCE.COM TRIM

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If there is an instance where creative is not available [MXLMRHIEHPMRIW4YFPMGEXMSRLEWXLIVMKLXXSVYREPXIVREXMZIGVIEXMZIEXXLIGSWXSJXLI%HZIVXMWIVERHSV%KIRG] 5-XMWYRHIVWXSSHXLEXXLI%HZIVXMWIVERH%KIRG]EVINSMRXP]ERHWIZIVEPP]PMEFPIJSVXLITE]QIRXSJMRZSMGIWJSVEHZIVXMWMRKTYFPMWLIH hereunder. Advertiser and Agency agree to reimburse 8LI7SYVGI for any fees and costs incurred by 8LI7SYVGI in collecting any unpaid charge or portion of the charge for advertisements, including reasonable attorney fees and court costs. 6.'ERGIPPEXMSRSJER]TSVXMSRSJER]EHZIVXMWMRKGSRXVEGXF]EKIRG]SVEHZIVXMWIVSVJEMPYVIXSLEZITYFPMWLIHXLIWTIGM½IHRYQFIVSJ TEKIWEYXSQEXMGEPP]RYPPM½IWER]VEXIHMWGSYRXMRGPYHMRKJSVTVIZMSYWP]TYFPMWLIHEHZIVXMWIQIRXWERHQE]VIWYPXMRWLSVXVEXI-RWYGLIZIRX XLITEKIVEXI[MPPFIVIGEPGYPEXIHJSVXLITYFPMWLIHTSVXMSRSJXLISVHIVERHEKIRG]ERHSVEHZIVXMWIVQYWXVIMQFYVWI8LI7SYVGI for the short rate within 30 days of invoice thereof. 7. 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Interest will be charged at a rate of 1.5% per month (or the highest rate permissible by law if lower than 1.5%) on past due balances. 13.2SGSRHMXMSRWTVMRXIHSVSXLIV[MWIETTIEVMRKSRGSRXVEGXWSVHIVWSVGST]MRWXVYGXMSRWXLEXGSR¾MGX[MXLXLITVSZMWMSRWSJXLMWVEXI card will be binding on 8LI7SYVGI. Only authorized Source representatives shall bind or obligate the Source. 14. 8LI7SYVGI´W liability shall not exceed a refund of amounts paid to 8LI7SYVGI for the advertisement. 15%PPMWWYIWVIPEXMRKXSEHZIVXMWMRK[MPPFIKSZIVRIHF]XLIPE[WSJXLI7XEXISJ2I[=SVOETTPMGEFPIXSGSRXVEGXWXSFITIVJSVQIHIRXMVIP] XLIVIMR%R]EGXMSRVIPEXMRKXSEHZIVXMWMRKQYWXFIFVSYKLXMRXLIWXEXISJJIHIVEPGSYVXWMR2I[=SVO2= 16. Orders for 8LI7SYVGI-produced inserts are noncancelable without the written agreement of 8LI 7SYVGI. 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