“ In this issue... A Letter From Anne Innovation + Conferences = SERENDIPITY Share Your Moment Of SERENDIPITY Why Is There No Big-Name Female Investor? The Female Founders’ Lounge From Idea To IPO A Compassionate Warrior Sparking Creativity Lessons Learned From A Year Of Networking Events SERENDIPITY 2017 Hosts
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Dear friends, San Francisco is alive with connections – new technologies and innovative apps, enterprising professionals and nightly events, women entrepreneurs and abundant oppor tunity. That’s why, a year ago, I set out to build the GUILD and launched a networking platform to make the most of our thriving collective. We’ve made thousands of introductions since our launch in Februar y. We’ve helped women get funding for their star tups, we’ve connected women with their dream jobs, and we’ve sparked lasting friendships. Not to mention the champagne, coffee, and serendipity! Even after all this, we wanted more. Ever ywhere you turn in San Francisco, people are tr ying new things and turning old business models upside down and inside out. So, one day at the GUILD’s office, we sat down and “brainstormed without limits” - one of my favorite meetings on our team’s calendar. We challenged ourselves to explore what a conference would look like that we’d be dying to attend.
We spitballed, we ideated, we blue-skyed – and we came up with a whole new model: SERENDIPITY. Six months later, here we are.
ser·en·dip·i·ty / the occurrence and development of events by chance in a happy or beneficial way. This digital magazine celebrates the collective effor ts of all of us who pulled hard to make SERENDIPITY happen. You’ll see the inspiration of the 75 speakers who hosted sessions across town in unique spaces. You’ll learn about the sponsors who elevated the event to the highest caliber. Last but not least, you’ll find yourselves here: the enterprising attendees who came to learn, connect and inspire each other, and transformed SERENDIPITY into a success. Thank you for accompanying the GUILD on its wild and wonder ful ride into Year Two! Please enjoy this collection of SERENDIPITY’s best moments, along with special discounts and perks from our par tners. Come back next year and bring your friends! I hope you’ll continue to find serendipity in your life!
Anne Cocquyt Founder & CEO, The GUILD
Innovation + Conferences = SERENDIPITY Reinventing Professional Development For Women Minutes after we announced SERENDIPITY, our two-day un-conference, the GUILD’s email ser ver blew up as inquiries and fan mail poured in. This immediate, spirited response was a pleasant surprise. We’re a small (and mighty) Bay Area star tup, and since our launch in Februar y have been focusing on growing our membership, optimizing our matches, and hosting local events. SERENDIPITY is our next big move, but we didn’t anticipate we’d strike such a ner ve.
What is catching people’s attention
can’t imagine organizing 500 women
over two days in ten spaces, with 40 sessions and 20 dinners throughout
“YAY!!!! So excited, guys!” “I like the fresh take on a tired conference paradigm.” “Awesome idea! Are there still openings for hosting sessions? I would make the trek from Dallas to be a par t of it!”
San Francisco. Oh, blissful naiveté! We kicked into gear, and within two weeks, we’d confirmed over 20 inspired speakers from all over the countr y to host their own sessions. The collective energy and passion helped us to accomplish in weeks what
“This sounds like a great event! I
others told us would take months. Our
love the idea of valuable networking
core team includes volunteers and
coming from a foot massage.”
energetic summer interns, united in an intuitive understanding of the unique
Yes, we are creating a model that will inspire countless more women to take an active role in growing their professional profiles and building their networks. We knew that the concept of the dreaded, passive “Ballroom A, B, C” conference needed to be deconstructed to make way for intimate, productive spaces. So why has nobody done this before? Perhaps because experienced event managers
force that will be SERENDIPITY. SERENDIPITY is about upending paradigms, shifting cultures and building new business frameworks for women. We’ll take you that extra mile and prove that the impossible is possible, that “same old” can be “way new,” and that walls (and ceilings!) can be moved by sheer imagination.
SERENDIPITY crosses industr y
For inspiration to linger, you have to
boundaries and busts out of the
feel motivated and energized beyond
typical conference silo. You’ll find
the closing happy hour, ready to
ten different houses, each with its
invoke real change and new ideas into
own theme, where you’ll broaden
the threads of ever yday life. Have you
your horizons. If you’re into tech,
ever left a conference over flowing
tr y a stor ytelling workshop in
with ideas, only to find that by the
the Stor yPOWER house. Ar tist or
following Monday you’d almost
designer? Head to the FOUNDERS
forgotten you had even attended?
MEET FUNDERS house to learn how to
It happens to ever yone. Follow
build a pitch deck. Ever y session is an
through on that inspiration by holding
oppor tunity to find the serendipity of
yourself and your fellow-attendees
a meaningful connection or the “aha”
accountable to the goals you set.
moment you can share at our happy hour.
In my experience, ever y memorable interaction and lasting impression star ts with meeting the right people,
Most conferences fail at enabling
not from the 1000-person gala dinner
connections. A good bond comes
or lengthy stage presentations. I
from a shared experience — it’s
truly believe that ever y single woman
a springboard for authentic
sitting at our family-style dinner
conversation. Just sitting next to
tables on Thursday night will bring
someone during a presentation doesn’t
as much to SERENDIPITY as our most
really cut it, but getting to know
dynamic keynote speakers.
her through active sessions like a calligraphy workshop, or a roundtable discussion on crowdfunding, is invaluable. We’re simplifying this process at SERENDIPITY by pre-matching you with two women for 1:1 meetups throughout the two days, so you can chat comfor tably over coffee or lunch. Plus, we’ve structured each of the four sessions to be inclusive of ever y voice in the room, ensuring that you’ll leave feeling connected to your fellow attendees. That’s a minimum of SIX legitimate, personal connections that you can tap into far beyond a profile picture on LinkedIn.
Bring your best self. Bring your strength. Bring your voice, your ideas, your whole hear t. Get behind our movement and feel the momentum. SERENDIPITY is here. ~Anne Cocquyt
We want YOU to be a part of making SERENDIPITY even more incredible next year. You can help make that happen by providing feedback and sharing your special moments of SERENDIPITY.
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Why Is There No Big-Name Female Investor? The Woman Who Wants To Be The First To Tell Us Why SERENDIPITY has consumed most of our conversations around the office this month, but not for the reason you’d expect. Sure, we’re in the throes of confirming speakers, venues, and the nitty-gritty details of our first ever unconference, but more often, we find ourselves talking about the inspiring women that have joined our tribe to share their insights with our attendees.
Our excitement makes sense since the
Hoda has recently launched Stock
investing powerhouse, Hoda Mehr,
Card, which is a godsend for people
signed on to join SERENDIPITY early
like me, who know they should be
in our planning process to lead the
investing, but don’t know where to
session (with one of our favorite titles,
star t. Through this platform, you have
I might add) “Invest Like A Woman.”
a tool to make smar t, fact-based
One scroll through her LinkedIn and
investments without spending hours
Twitter proves she’s the per fect
senselessly researching companies
woman to bring attendees on this
on the NASDAQ. So next time you’re
journey in the Striking Gold house,
googling “should I invest in this or
and the conversation we had with
that,” search for Stock Card instead.
her this week made us realize just how incredible it is to have her in our
I sat down with Hoda in the middle of
her crazy week, and had the chance to
ask her what it means to “Invest Like
I often ask myself, why there is no
big-name women investor? Where is the female equivalent to Warren
So Hoda, in your blog, you share that
Buffett or Peter Lynch? I want to be
the goal of Stock Card is to awaken
the first one, and I want my female
the investor in all of us. What are
network to aspire and get there
some simple ways that someone like
too. I’ve learned that women don’t
me could tap into my inner investor?
identify as investors which is actually counterintuitive because studies show
Hoda: Right, as you read, our
that women are more analytical and
company’s first mission is to awaken
process driven — the keys to being a
the inner investors in our community.
great investor. So, there’s a confidence
This comes through helping them to
problem here. After women gain
understand and harness the power of
that confidence, they can rely on the
fact-based, long-term investing.
analytical and process-driven qualities that come naturally to women.
There are four elements to this goal. First, many need to understand
That’s really inspiring to hear. I’m
that investing is not a luxur y, but a
excited to see what else you’ll be
necessity. Second, it’s impor tant to
sharing at SERENDIPITY. What are
gain confidence and remember that
you personally most excited for in
anyone can be an investor, there’s no
our first-ever unconference?
secret magic to it. Third, realize that investing is a long-term process, not
SERENDIPITY disrupts the old-
one-time lotter y. And finally, it’s time
school conference model. I think
to jump in and actually invest, which is
the conference industr y needs to be
how you’ll gain results. At Stock Card,
rebuilt. With the availability of great
we are now just focusing on item
content all around us, we don’t need
number four, and we will gradually
a keynote talk that we can watch on
build our product and content
YouTube. We don’t need a networking
backward to cover all four areas.
oppor tunity that we can access through LinkedIn. Most conferences
Your session at SERENDIPITY is
have succumbed to this, and are
titled, ‘Invest Like A Woman.’
therefore useless. SERENDIPITY is
As someone who has extensive
designed differently, and will be
experience in the finance world,
different. A true disruptive experience!
what does that mean to you in this present climate?
~Emma Gear y
“ I spent the past two days in the company of ~250 of the most amazing women I’ve met in a long time. They were excited and exciting to be around, working on projects that will change the world. I come away from SERENDIPITY with a longer To Do list, and a ton of inspiration to get it done. Thank you Anne Cocquyt and the GUILD for an incredible experience! Jodi, SERENDIPITY 2017 Attendee
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The Female Founders’ Lounge Room For Possibility...And Scotch You’ve got the team, the numbers to back up your business model, and a killer pitch deck. What you need now is an investor who listens. It star ts with your network. Unless you have deep connections immersed in star tup culture, breaking through into the world of angel investors and venture capitalists is a job in itself. At the GUILD, we’re frequently asked how to find the right investor, angel, VCs or accelerator. So we contemplated the question and devised a comprehensive approach to meet the diverse needs of our members.
Welcome to the Founders’ Lounge!
three other sessions of the two-day summit with a great selection of
The traditional approach to finding
salon-style workshops also catered to
funding can be daunting. There’s a
founders who are seeking to take their
crush of other hopefuls competing for
business to the next level.
the attention of a handful of investors. And most likely they’re men with, let’s
The Founders and Funders House was
face it, an unconscious bias. While
based at The Vault, the historic site
female founders are making strides in
of the first-ever Ghirardelli chocolate
getting funding in the tech industr y,
factor y. The Vault is now a state-
there’s still a strand of truth in the
of-the-ar t coworking space and
stereotype of deals getting closed in
innovation hub specifically designed to
the “boys club” over a stiff drink. So
help star tups grow faster and better.
we decided to take the boys club and
We’re took over their massive space
turn it on its head at SERENDIPITY.
for the Founders’ Lounge and essential workshops such as Pitch Per fect,
We tapped our GUILD network
PivotUp! and Evaluate Your Star tup.
and assembled some of the best “funders” to meet our “founders” in the Founders’ Lounge. While we hope you’d make serendipitous encounters amongst entrepreneurs and investors, we were there to help with the matchmaking and suggest introductions, as we sampled the wares of the first female-founded scotch brand. The Founders’ Lounge was the only application-based session at SERENDIPITY! We applyed our data analytics to assess and address your options. We hope this meant you were able to walk into the room confident that you’d meet someone keen to listen to your pitch. Ever y applicant received a special discount to attend
â€œ Congratulations on a great event! I heard fantastic feedback about Serendipity from investors and founders and Iâ€™m glad we were able to be a par t of it. The VAULT Team
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“ I signed up with one intention, and I’m leaving with 5. Susan, SERENDIPITY 2017 Attendee
From Idea to IPO Learn How To Assess A Customer Problem And Your Personal Strengths Rachel Sheppard is one of the reasons we’ve been counting the days to SERENDIPITY, because we can’t wait to hear what she has to share in our session, “From Idea To IPO.” Taking place in the Star ting Something house, Rachel will share how she was able to turn her personal strengths and passions into an enduring business, plus many notewor thy tips for your success.
We had the chance to sit down with
We will be covering both ideation
Rachel recently and discuss her career
and exits. Ideation is the ver y first
switch, the work she does with the
step in the Founder Institute program,
Founder Institute, and why she’s
and a ver y impor tant one. After
coming to SERENDIPITY!
listening to the panelists and hearing their experiences, we will help you
So Rachel, your career originally
determine if your customer problem
star ted in Veterinar y Medicine, but
is real and if your personal strengths
after three years you decided to get
make you the right person to solve
an MBA in Entrepreneurship. What
that problem. Then, we will put
prompted you to make the switch?
together roadmaps for your company and you can get a sense of the types
Rachel: As I was working toward
of exits available to entrepreneurs.
my undergraduate degree, I decided to pursue a Bachelor of Science in
We’re less than two weeks away
Animal Science and Management,
from SERENDIPITY! What are
which not only prepared me for a
you most excited about for this
career in veterinar y medicine, but also
prepared me for business school, if that was the route that I chose. After working toward veterinar y school for many years, a set of personal circumstances made me realize how expensive veterinar y school was, and I made the decision to attend Santa Clara’s Leavey School of Business and pursue my MBA. Once there, I ver y quickly realized that marketing for entrepreneurship and star tups was a passion of mine. You work with the Founder Institute, and I’m sure you’ve seen it all when it comes to star tups in the company’s accelerator program. Since you’re hosting your session, “From Idea to IPO,” could you share a bit of what you’ll be covering?”
The structure of this conference is completely unique! I can’t wait to host a house and get a chance to attend other houses and learn in a collaborative community. ~Emma Gear y
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â€œ Serendipity is providing women entrepreneurs of all company stages a chance to advance their business and get advice from exper ts. I canâ€™t wait to be a par t of it! Rachel Sheppard of Founder Institute
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“ Be intentional. You either do or you don’t. There is no tr ying. Jackie Welch, Find Your Coach
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A Compassionate Warrior Puppy Mama’s Theresa Piasta Theresa Piasta knows the battles women fight. She fought them as an Army captain, leading troops in Iraq. She fought sexual harassment at an investment bank on Wall Street. She’s battled bias against women entrepreneurs. With her new company Puppy Mama, she’s helping to advance the rights of women to bring their dogs into public spaces, and she’s building a community of suppor t where women feel validated. Yes, she’s got a star tup — but more impor tantly, she’s leading a cause.
“Women have too many barriers,” she
After four years of active duty, she
told us recently, and with Puppy Mama
ser ved another two years in the active
she’s helping to break down obstacles
reser ves while launching a career
to pet access not only through the
at an elite Wall Street investment
app, social media, and on her blog
bank, “another male-dominated
Pawlitico, sharing over 500 stories
environment.” New stressors emerged
of how dogs have helped women.
even as she strove to excel in her
“From cancer sur vival to sexual
new career, and she was eventually
assault, depression, anxiety, suicide,
diagnosed with PTSD. When she
postpar tum depression, infer tility, you
finally decided to leave Wall Street
name it, they share it.” Theresa has
to focus on regaining her health, her
emerged as a role model not only for
ser vice dog Waffles came into her life
Puppy Mamas around the world, but
and ever ything changed.
for professional women and star tup founders ever ywhere.
Theresa told us more about star ting her business, advancing women’s
Leadership came early for Theresa.
rights, and how to crush it on TV.
She was a soccer star and in student body government in high school. She
Can you tell us about the pain points
matriculated at Wellesley College
you encountered in the militar y
while simultaneously studying militar y
and on Wall Street, and how they
science at MIT as an ROTC scholarship
inspired you to star t Puppy Mama?
recipient, then joined the US Army where she was quickly promoted to
When I left the ser vice, I thought “Hey,
captain at age 25, leading a unit of
I was so passionate about ser ving my
soldiers and earning a Bronze Star
countr y, now what? Who am I going
Medal for her ser vice in Iraq. Her
to advocate for?” I transitioned to a
experience was intense.
new career and though I found the
“Women who ser ve in the militar y fight three battles,” says Theresa. “There’s the battle itself, the battle to defend our bodies, and the battle to gain respect in uniform.”
financial world to be a dynamic and challenging environment in which to build technical skills, learn business development at an institutional level, and develop managerial strategies, I still felt a void. Then, through my personal experience fighting to heal, I found my true passion. Owning that experience led me to star t Puppy Mama.
You’re clearly a leader, and a
empowering women. In three careers,
fighter. It strikes me that your
I’ve consistently seen talented women
company is about fighting for other
being undermined and/or forced out
women to get advantages they
due to having children. They can push,
wouldn’t other wise have. What’s it
push, push, push, push but it’s still a
like being a thought leader in this
battle because of the limitations of
male-dominated industries. They’re putting too much energy into fighting
As a combat veteran who was also
bias when that energy should be put
in the investment banking world, and
towards driving a business for ward.
now tech, where women only earn
There are so few women leaders in
about 2.6% of the overall venture
business, we need to suppor t and
funding for star tups, I’ve seen a lot
mentor each other. If we don’t treat
of hardship. I wanted to focus on
each other well, guess what? It’s not
going to change much for us.
You’ve been ver y successful in getting media placement on morning
As a solo founder, you have to make
TV news shows. Tell us about your
good decisions. Who do you listen
media strategy. Also, any tips for
to make up your mind? When do you
getting in front of the camera?
tune out or minimize feedback, and when do you say, “bring it on!”?
First, make sure you have a clear message and vision to pitch. Spend
Be true to yourself. Strongly question
some time figuring out what makes
anyone who says you can’t do
you as a founder unique, what
something. But also, be coachable.
adversity you’ve encountered, why
Be a sponge for new information and
you’re focusing on your business,
as an entrepreneur, always look for
what impact you’re making, and why
friction points. When I star ted Puppy
you care about your customers. Also,
Mama, my goal was to prove that
make sure you practice, practice,
canine therapy should be considered
practice in front of the mirror because
as a resource for veterans because the
whatever your digital media footprint,
VA does yet not offer it. I found canine
you want to know that you are going
therapy on my own (and quickly found
to per form well. You are the face of
that it wasn’t an easy experience
your business. Building that muscle
bringing my ser vice dog into public
of being confident in your capabilities
spaces). Meeting my community in San
to communicate is vital. I want more
Francisco, it was clear that there were
women to get out there and crush it.
a lot of women who struggled with the same issues. So, I star ted by building community through social media. I learned from Instagram influencers. I reached out one by one and manually contacted different dog moms and asked if they were willing to share their stories, and it just became a ripple effect. It’s hear twarming to see such beautiful stories a lot of these women have shared for the first time via our platform, and it’s an honor and a privilege to provide a healing and suppor tive outlet for them.
Theresa covered par tnerships, branding, marketing, and of course, how to “get out there and crush it!” at the “Brands Unite” session for small business owners. ~Susanna Camp
25% OFF using promo code â€œGUILDâ€? at checkout With Puppy Mama, you can find gifts for the special dogs and dog moms in your life! Enjoy 20% OFF on all products and gift cards within the store. And, 5% of each purchase will be donated to help train ser vice dogs for children in need. The store is filled with a variety of well-made, durable, stylish dog products, including ever ything from collars and leashes to dog rain jackets.
founder of Puppy Mama, was previously a Vice President at JPMorgan - spending six years in the Investment Bank and Sales & Trading businesses at two Wall Street banks. Prior to that, she ser ved as an Army Captain in a Field Ar tiller y Brigade. During her 14-month Iraq deployment in 2008, Theresa led a large team to defend thousands residing on For ward Operating Base Delta near the Iranian
@puppymama_inc @puppy.mama @TheresaPiasta @puppymamacommunity
border. She was awarded the Bronze Star Medal for her ser vice. https: //shop.puppymama.com
â€œ I was at the Stor yPOWER house this morning and walked away with with a systemic approach to building my personal stor y as well as an authentic, suppor tive connection to some truly AMAZING women. Iâ€™m in awe at how talented and driven these women were. Even more so, I was feeling super empowered because I was sitting with them in the same room. Krista, SERENDIPITY 2017 Attendee
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â€œ I am inspired and humbled by all of the people I had the pleasure to meet, teach, or chat with. I already canâ€™t wait for next year! Kimberly Kleeman, Pivot Up!
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Sparking Creativity How Laura and Chelsea Are Changing The Ar tist’s Way It’s time to show a little love to the creative side of SERENDIPITY. To help, we reached out to Laura and Chelsea of the Creative Embassy, who hosted the “Find Your Inner Ar tist” session in the Star ting Something house. I had a chance to sit down this week with these two creative powerhouses as they shared their journey, what inspires them, and why they’re counting the days until they’re in San Francisco!
In your session, you will talk about
Chelsea — Mine’s a weird one; I grab a
creative stamina and how to stay
dr y erase marker, stand in front in the
motivated when you feel like you’ve
bathroom mirror and brainstorm on
hit a wall. What is your favorite
it. In the quiet privacy of that space, I
quick fix to spark creativity on a
ask myself questions out loud that I’d
ask any client, like a pep talk!
Laura — My ar tistic insulin of choice is
“Okay Chelsea — what problem are
usually popcorn followed by ice cream.
you really tr ying to solve here?”
Ideas can be like a pot of coffee you just have to let it percolate. Let your idea move from your conscious to your subconscious — then you trust your gut.
“How is this approach different than what you’ve seen before?” “Why did you take this approach to begin with.. what have you compromised so far?” I once prepared the outline of my TedX audition on my mirror. It’s rapidfire and casual format prevents you from taking yourself seriously! I keep the marker in my toothbrush jar, for just such occasions. What has been your biggest challenge so far as you tr y to succeed in a creative industr y? Chelsea — A huge challenge for me was MONTHS of wrestling with leaving freelance behind for a time to join my current employer Centur y Group. I had rebranded them, it made so much sense to lead the creative team, but I knew is the stamina required in the in-house world was a different monster. One I hadn’t fought yet. I struggle with FOMO in the creative world.
We can all choose our own path to such a huge degree, it’s the discipline of simplicity and focus that is the design challenge for our lives now.
Laura — I don’t like this question because I’m not sure what your definition of success is. As creatives we are perpetually taught to contrast and reframe our environment. That’s one of the daily per fectionistic barriers to feeling finished in anything we do. They other is staying in that per fect zone and balance of feeling inspired
To choose master y in one area, you
and actually being able to create
are choosing to say a lot of “no’s” to
work that continues to inspire and
really neat, even good things.
What has been the most rewarding
listening, smaller scale workshops,
par t of your journey with the
and meetups. All of which gave rise
to organic community management strategies, that have been more
Laura — I’ve found the relationships that are fostered with the excuse of getting together for Embassy have been extremely life-giving. Andrea and Chelsea are unreal suppor ts and
responsive to real needs.
Telling my instincts to “wait” has never felt so good.
the path Embassy has taken us on up
After learning more about the
to this point has been well wor th the
Creative Embassy and both of your
humble star t.
passions, I know faith has been a huge influence in your creative lives.
Chelsea — I couldn’t agree more with
How do you see the two working
Laura, our time in planning meetings
together in your career?
are so rich. We’ve learned a lot, early on, we talked about star ting
Laura — Simple put, I can’t have one
with a splash — big conference,
without the other. As a big player
digital network, build an app, but we
within Embassy, an Ar ts Intern at my
decided to do a year more methodical
church and co-leader at the non-profit
ar ts initiative I’ve help build, Creative
Vancouver BC is a west coast city with
Life, intermingled conversations in
a burgeoning tech scene and creative
work, play and spirituality all thrive in
career paths are alway possible. In
the poké bowl. My career and live have
some ways we are sister cities to San
been based on these two elements
Francisco, our cities also have ver y
combining ever y day.
high cost of living in common. Laura and I have both previously been to SF
Chelsea — Creative blocks are
and love the ar tistic vibe and cultural
surprisingly similar to faith-based
blocks on spiritual growth! There are disciplines and practices to enhance
Also, what the GUILD is building is
one’s capacity for creative thinking
pretty unique. And to get a taste of
and action. We just crack a window
that and potentially bring that back
for our par ticipants, then the fresh
to Canada with us will be. We work
winds of creativity on their soul
with large networks back at home that
become contagious to a burgeoning
are held together fairly loosely — what
Anne Cocquyt is doing to use tech as the tool to solidify those ties-that-
The creative process is stretching
bind in ser vice of relationship and
experience for ever yone — a
mentorship is something we’re both
“groaning” of making intangibles in
keen to be a par t of.
your mind take shape to yourself and others. At Embassy believe ever yone
Laura — I’m jazzed to get a chance to
is wired for imagination; dreaming of
enter all the power-houses filled with
more and pressing into the groaning
power-house women. I’m most excited
pains of the creative process is par t
to press into their wisdom for two
of each human’s echoing the divine.
whole days! And, I’m unashamedly
Keeping both tracks healthy is an
stoked to come away from this
interdependent exercise of high-
conference with a guarantee of
challenge creative exercises and self-
meeting at least six people who I’ll
care rhythms along with spiritual
follow up with after wards.
practice. What are you most excited about for SERENDIPITY?
Chelsea and Laura led “Find Your Inner Ar tist” adapted from the principals they’ve tried and tested with under privileged youth from their home in Vancouver, BC.
Chelsea — I was born here actually, and I don’t come back nearly enough.
~Emma Gear y
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tomboy turned beauty enthusiast, wore her first lipstick at the age of 23. The Ft. Lauderdale native has built master y in supply chain management honed at some of the nation’s top companies including Apple, Procter & Gamble, Microsoft, and Goldman Sachs. Roshell leverages her supply chain exper tise as the founder of Liquid Courage Cosmetics, a vir tual beauty destination for women on the go, conquering family, life, career, and ever ything in between. http: //liquidcouragecosmetics.com
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What To Expect From SERENDIPITY Lessons Learned From A Year Of Networking Events I’ve been organizing events for a decade, over 80 gatherings and counting. Bungee jumping adventures, flight lessons, and poker nights for my non-profit organization Sharity in Switzerland. Horse racing excursions, a wine tasting pilgrimage to meet one of the first women CEOs in the Napa wine industr y, and networking evenings galore with Bubbles and Biz. Now, with the GUILD, in just seven months — with the help of a tireless team — we’ve hosted 20 unique events where we’ve celebrated the amazing women in our network. From speakers to mentors, to new members and guests, I’ve always believed that ever yone benefits when you invest in your human connections.
Here are some of the invaluable
will be in the Founders Meet Funders
lessons we’ve learned from the
house showing us how to meet the
women in our network, women who
right people to reach success.
contributed their time, passion, and exper tise to events this year, and will
With serial entrepreneur Layne Gray
be back for a reprise at SERENDIPITY.
at Taste and Passion, we learned
At this two-day summit — for women
about the ar t of the side hustle as
by women — we’re bringing together
we sipped wine and shared stories of
65 speakers to share their exper tise
our own ventures. Since Layne’s first
and creativity in over 30 half-day
tasting event was such a hit, we’ve
sessions hosted in 10 unique spaces
invited her to mix it up (literally) with
across San Francisco.
a cocktail workshop at SERENDIPITY’s Founders’ Lounge.
From Terri Mead and Miluna Fausch at Pitch Per fect, we learned to get
Founders Elena Luneva, Jeanne Geier
the YES when we bring the ASK. Terri
Lewis, and Theresa Piasta taught
us at Sneak Peek to filter noise from
feedback the highest priority in
feedback to make successful choices.
planning events, taking into account
Jeanne will be in the Go To Market
even the smallest details of what
house guiding us in how to launch an
worked and what didn’t.
app, and Theresa will be teaching us how to build par tnerships, discuss
We’ve learned to facilitate
marketing tactics, and connect with
connections, a guiding principle at
exper ts in branding, viral marketing,
the GUILD. At many of our events,
and more, at the Small Business
we coordinated speed networking
matches for attendees. Through these small, casual meetups, women met
Olivia Christian, who master fully
like-minded peers and made lasting
tapped our inner creative power at the
connections. We’ll be doing this again
Own Your Stor y event, will be leading
at SERENDIPITY in the Founders’
us at the Stor yPOWER house to help
Lounge and elsewhere.
us craft our per fect personal narrative. The speed coaching career advice Our network of successful, power ful
sessions we designed for Find Your
women defines us — and that includes
Coach were so rewarding that
members and guests. Throughout
we’re expanding the idea across the
the year, we’ve made our member
entire Find Your Coach house — with
new categories including career, leadership, finance, and wellness. A healthy career star ts with a holistic approach to life. Cause Connect will be reborn in the Social Responsibility house, and we’re taking By Her For Her and focusing on marketing products to women in the Beyond Pink session at the Go To Market house. It’s been easy to decide what we need to see again at SERENDIPITY by simply obser ving how women interact with our speakers and workshops. At some of our most successful events, there’s an electric, transformative energy in the room, a tingly feeling that something big is happening. It’s in ever ything from an intimate conversation about crafting an effective pitch at Pitch Per fect to the women brave enough to share their lives at Own Your Stor y. You’ll see versions of both of these events as sessions this October, and we’re excited to see what happens as we bring even more women into the welcoming atmosphere.
SERENDIPITY is a place for us to test and tr y new ideas for sessions and professional development activities, but it’s also a chance for us to recreate the indelible moments we’ve shared over the last year. With thousands of hours of event experience, we’re excited to jump to the next level and bring ever ybody along. That’s why we orchestrated the first women’s conference of its kind. SERENDIPITY! ~Anne Cocquyt
DARETOWOW FREE 30-minute Explorator y WOW Style Session Email firstname.lastname@example.org Susana Perczek
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â€œ Thatâ€™s a wrap! Kudos to @getguilded for organizing an amazing, empowering and serendipitous day Lamya, Ambassador at the Find Your Coach House
SUPERGIRLS FREE Yogaout ever y Sunday in Mission Dolores Park Supergirls empower ambitious millennial girls to learn new skills by creating meaningful connections and experiences. Together they organize events and trips locally that are good for both body and mind.
Daria and Alexa
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is a “Life Sabbatical & Long-term Travel Coach” - a cer tified life and career coach with a passion for working with clients who dream of taking time off to travel, live, work, study or volunteer abroad. As the Founder and President of Three Month Visa Coaching and Consulting, her mission is to empower her clients to transform their lives (and ultimately the world at large), through meaningful international travel and volunteer experiences.
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SERENDIPITY 2017 HOSTS Rachel Sheppard
Sarah Schaedler Beach
Laura Jane Klassen
Nikhil Basu Trivedi
Cathy Cur tis
Tana Barnett Scott
Anna Duckwor th
Cristina Samper Pearl
Jing Cai Lee
Anne De Gheest
Elise Falcone Rankin
Dana Marie Nielsen
Now that youâ€™ve seen the magic, we hope youâ€™ll join us for SERENDIPITY 2018 and make use of this limited time special offer: 2 day, all inclusive VIP pass for $185. Available until midnight November 3rd.
THIS EVENT WOULD NOT BE POSSIBLE WITHOUT OUR SPONSORS Wilson Sonsini Goodrich and Rosati - a top notch law firm Peerspace - find unique spaces for any event Feastly - delicious private dining with private chefs JPMorgan - helps you IPO The Vault - a cool co-working space with great star tup eco-system DocuSign - makes signing contracts a breeze General Assembly - where you learn new skills Phenomenally - awesome women Zazmic - where you find kick-ass developers The French Tech Hub - French star tup hub in SV Urban Remedy - Healthy snacks and juices Happily - event coordinators at the click of a button Tophatter - auctions, live, online Merrill Corporation - secure data rooms Supergirls SF - active millennial with super powers illy - the best Italian espresso in San Francisco Califia - Almond milk cold brews keeping you caffeinated Enrico Cuini - Shoes you will fall in love with PuppyMama - Haute Couture for your puppy
PHOTOS COORDINATED BY Eileen Roche - a travel and lifestyle photographer based in San Francisco. See more of her work at www.eileen-roche.com
SPECIAL THANKS TO OUR GOLD SPONSOR
JOIN THE GUILD! The first networking platform for women who are looking to connect to grow their careers. Keep networking after SERENDIPITY and build stronger connections with like-minded women.
This digital magazine celebrates the collective efforts of all of us who pulled hard to make SERENDIPITY happen. You’ll see the inspiration...
Published on Oct 27, 2017
This digital magazine celebrates the collective efforts of all of us who pulled hard to make SERENDIPITY happen. You’ll see the inspiration...