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Author : Ray Kroc Pages : 256 pages Publisher : St Martin s Press 2016-08-16 Language : English ISBN-10 : 125013028X ISBN-13 : 9781250130280
Description Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. Hisrevolutions in food service automation, franchising, shared national training and advertising have earned him aplace beside the men who founded not merely businesses but entire new industries.But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-madetycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise., Now meet Ray Kroc, theman behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and bornstoryteller, he will fascinate and inspire you. You ll never forget Ray Kroc.
Grinding it Out: The Making of Mcdonalds