BOSSY! Fall Issue

A lifestyle magazine for the urban contemporary woman

Issue 30 | October 2020

C L A S S Y & C U L T U R E D

Introducing the new face of BOSSY! Magazine, managing editor

ADRIENNE HIBBERT

F I R S T D A T E E S S E N T I A L S

Putting the FUN back in first dates.

F I N D I N G J O Y

Even in the midst of today's turmoil, Joy is ever present.

INTERVIEW

A CLASS ACT

A N I N T E R V I E W W I T H A D R I E N N E H I B B E R TB Y S H E V V Y M A L I B U

When I was contemplating bringing back BOSSY! in it’s magazine form, I knew that if I did, I would need new blood. Somebody smart and classy but also bold, opinionated, passionate, you know somebody #BOSSY! I needed someone who embodied what the BOSSY! brand is to me. I didn’t have to look further than the co-host of BOSSY! Live weekly show, friend and now business partner Adrienne Hibbert. I knew she was the perfect person to grow BOSSY! and also to feature as we continue the tradition of showcasing bad-ass bosses that you need to know. (besides her cheekbones belong on a cover, no?)

So I spent a lazy Sunday afternoon, floating in a pink donut, drinking mango habanero vodka and juice boxes (judge ya’self) just to get all the tea on our cover girl.

Shevvy Malibu: Adrienne, as the founder of Blackdoctors of South Florida.com, what made you believe that this was a need for our community? And why were you called to step up and meet it?

Adrienne Hibbert: It was a combination of things.When I had both of my children at Memorial, I noticed that there were pictures in the maternity ward of all these families with their babies, but hardly any of black moms. I loved my black OB-GYN. She had a birth center and I noticed her Russian partner had so many Russian speaking patients. And realized they were able to actually search for her by specifying they wanted a Russian speaking doctor, while black people don’t have that option. I was dating a young man a few years ago, father of four, good guy, but I noticed that he never went to the doctor, no annual check ups. I noticed it was a pattern in a lot of black men I knew. Once they left home and were out on their own, they didn’t seem to take their health seriously. And I wondered if it was because they didn’t have doctors they felt comfortable with. I feel like weneed access to the right to choose black doctors,black providers. I feel like we were being left out.

"Marketing is leverage. You need to be able to find and relate to your target audience"

INTERVIEW

"MY MISSION IS TO CONNECT PATIENTS TO BLACK DOCTORS TO PRESERVE BLACK LIVES."

A N I N T E R V I E W W I T H A D R I E N N E H I B B E R TB Y S H E V V Y M A L I B U

Shevvy Malibu: So when you’re approaching blackdoctors, how are they reacting to the idea?

Shevvy Malibu: The work you’re doing as an advocatefor healthcare in our community is important andadmirable, but it isn’t your only business. Talk to me

Adrienne: They love it. Many of them do have a

about your marketing company.

network of black doctors they refer to but they’veexpressed gratitude and a necessity for what I provide. Representation is so important. Especially here in South Florida, it’s imperative to be able to find healthcare from professionals who understand our culture, who look like me and who can take my health seriously.

Adrienne: I am one half of Th Creativ Hous, which is my other baby, I love marketing. It’s my passion. I love helping businesses in general.. I’ve been in sales for over 14 years and in marketing for the last 6 years. I can monetize anything. If you sit in front of me and have a business idea, I’m going to show you 3 or 4ways to market it and how to make more money from

Shevvy Malibu: There have been some alarmingstatistics on the mortality rates for women in childbirth. And also the mortality rates for infants. Do you believe access to black doctors could be a

it. Monetization is so important especially in this time. If you have a talent or a service that is beneficial to someone, I want to show you how to monetize it. I’m an ideator, that’s my gift.

deciding factor in bringing those rates down?

Shevvy Malibu: There is a misconception especially

Adrienne: Absolutely! Black doctors are far less likely to force C-Sections on black women and recently there was a study published in 2020 showing that black infants are more likely to survive under the care of black doctors. And that’s the purpose of the work I'm doing. The mission of my work is to connect black

throughout small businesses, where they feel like, I have a logo, I have a website, etc. That's it. I’ve done my marketing. And when you’re trying to run your business sometimes all you have space and time for is to work that business. What's the main concept small businesses need to know about marketing?

patients to black doctors to preserve black lives.

If you sit in front of me and have a business idea, I’m going to show you 3 or 4 ways to market it and how to make more money from it.

INTERVIEW

"IT’S GOOD FOR YOUR KIDS TO SEE YOU BE 100% IN YOUR PURPOSE."

A N I N T E R V I E W W I T H A D R I E N N E H I B B E R T B Y S H E V V Y M A L I B U

Adrienne: Marketing is leverage. You need to be ableto find and relate to your target audience. You need to be relatable and make it easy to see the need you serve.

Shevvy Malibu: That’s great advice. but let me go back a minute...You said you were an ideator, and it made me think of discussion I've had with numerous business women. And I’m curious on where you stand, as an entrepreneur I’m sure you get lots of requests for advice, chats, chances to pick your brain, etc. Some people say hell no, I send people an invoice, I don’t do this for free. And some people are more like, I want to reach out and help, pay it forward, etc. In which camp do you land?

Adrienne: I have learned to always give something for free, even if it’s something small. I may have a conversation to give you an idea. Something small, but you used it and it worked. Now you’ve come back and you’re like “hey I made 150 sales from your idea, how do I make that 1500 or 15,000? And now I know I can take you seriously and you have seen my expertise and you can take me seriously. You’re ready

Shevvy Malibu: That’s a boss move. Now speaking of boss moves, You’ve recently been made the managing editor of BOSSY! Magazine and the co-host of BOSSY! Live.during this revamp of BOSSY!..what is it you bring to the role?

Adrienne: So Shevvy you’ve done a great role of showcasing this Boss Mom persona juggling the husband and family and career over the years...but now I want to show women that single moms can make boss moves too. I’m doing this for my sons, I want them to see me do this. It’s good for your kids to see you be 100% in your purpose. While we have some of the same values, we come from different backgrounds and we also have some very different opinions and beliefs. That is gonna make for an interesting mix. I’m looking forward to the journey.

to become a paying client.. That’s my strategy.