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contents 2012 entertainment guide

2012 ciaa tournament schedule and information 8

tournament schedule

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overview and history

10 participating schools

feature 20 tranforming HBCUs our historic black colleges and universities contribute so much to our communities and our nation; let's get ready for the next 100 years

essentials in partnership with

The

CHARLOTTE Traveler

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let the fun begin

party schedule

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find your way around

uptown map


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CIAA Tournament Schedule

CIAA: GAME TIME

The 100th Anniversary Celebration February 27 - March 3, 2012

Location: Time Warner Cable Arena *Times subject to change*

Tuesday, February 28th CIAA Men’s and Women’s Tournament begins! Food Lion Women’s Games: 11 a.m., 1 p.m., 3 p.m. and 5 p.m. Men’s Games: 7 p.m. & 9 p.m. Location: TWCA

Wednesday, February 29th Nationwide Insurance Day at the CIAA CIAA Men’s and Women’s Tournament (TWCA) Food Lion Women’s Games: 11 a.m., 1 p.m., 3 p.m. and 5 p.m. Men’s Games: 7 p.m. & 9 p.m.

Thursday, March 1st Lowe’s Day at the CIAA CIAA Men’s Quarterfinals - Bounce TV & ESPN 3 Men’s Games: 1 p.m., 3 p.m., 7 p.m. and 9 p.m.

Friday, March 2nd Food Lion Day at the CIAA Food Lion CIAA Women’s Semifinals Food Lion’s CIAA Women’s Games: 1 p.m. and 3 p.m. CIAA Men’s Semifinals – Bounce TV & ESPN 3 Men’s Games: 7 p.m. and 9 p.m.

Saturday, March 3rd Toyota Finals Night Food Lion Women’s Finals – Bounce TV & ESPN 3 Time: 5:00 p.m. Men’s Final - ESPN U & ESPN 3 Time: 8:00 p.m. 8


The CIAA Celebrates 100 Years in College Sports

The Central Intercollegiate Athletic Association (CIAA) is based in Hampton, Virginia and is one of America’s oldest athletic conferences. Founded in 1912, the conference is home to 13 colleges and universities located in Pennsylvania, Maryland, Virginia, and North Carolina, and holds 16 championships in men and women sports. The CIAA mission promotes athletic programs which develop leadership, physical fitness, sports participation, diversity, and athletic excellence of the highest ethical character through competitive intercollegiate athletics. However, of the 16 championships the CIAA sponsors, the event that has the fans of collegiate athletics abuzz and has become synonymous with the CIAA brand is the annual basketball tournament. A successful brand consistently delivers a great experience to the customer. It has longevity, and it creates a strong impression in the market. For the many attendees that travel from locations all over United States, and for sponsors that continue to commit millions of dollars to the conference, the CIAA tournament illustrates the definition of a successful brand. The annual men’s and women’s basketball tournament is described as the quintessential cultural experience and known as one of largest in attendance and financially successful basketball tournaments in the United States. With an estimated economic impact of $37 million to the host city Charlotte, North Carolina in 2010, the CIAA tournament is the third largest behind the Atlantic Coast Conference (ACC) and Big East Conference amongst all National Collegiate Athletic Association (NCAA) basketball tournaments. Moreover, the CIAA tournament is also one of a handful of basketball tournaments in the nation that features men and women competition in the same facility, during the same week.

CIAA: 100 years

Overview and History

One of the many reasons the CIAA brand solidified its prominence in collegiate athletics is a direct result of the organization’s ability to continuously cultivate the relationship with the alumni of the member institutions by leveraging past successes with new elements. Marketing the CIAA brand is a year round activity that includes strategic planning, creative, and advertising to support the effort. Fans plan to attend the next tournament before the current event has ended. It is a continuous cycle. The CIAA brand extends generations and gives credence to the conference slogan, ‘CIAA for Life’. A brand synonymous to none, the CIAA is a crown jewel within college sports. The annual tournament drives the brand awareness of the conference, generating national exposure with media and major corporations who acknowledge the one-ofa-kind brand value. Powered by vision and innovation, the CIAA continues to pursue brand prominence in all avenues that will strengthen the foundation of this historic conference. Over the past 12 years, the CIAA has generated over $266 million in economic impact for the state of North Carolina. Corporate partners have enabled the CIAA Conference to secure over $13.5 million in scholarship money for the member institutions over the past 13 years and an additional $23 million for other championships and television. Countless jobs have been provided to CIAA students through corporate internship programs established between the CIAA and their corporate partners, which has generated a network of successful entrepreneurs, business executives, doctors, lawyers, teachers, professional athletes, etc. that continue to give back and support the CIAA and future generations to come. 9


Bowie State University

CIAA: schools

Location: Bowie, MD Mascot: Bulldogs

Enrollment: 5,300 Colors: Black & Gold

Bowie State University (BSU) was established in 1865 and is the oldest historically black institution in Maryland and among the oldest in the nation. Bowie State University was originally founded in Baltimore, Maryland to train Negro teachers. Today, Bowie State is one of 11 degree-granting institutions of the University System of Maryland that offers 20 undergraduate programs, 20 master’s and 2 doctoral programs, and 12 certificate programs. Bowie State’s mission is to embrace diversity, which includes its African American heritage, emphasizes its foundational heritage in teacher education, facilitates interdisciplinary learning, fosters research and produces graduates who are technologically astute, think critically, and demonstrate proficiency in their chosen fields. www.bowiestate.edu

Chowan University

Location: Murfreesboro, NC Mascot: Hawks

Enrollment: 1,500 Colors: Blue & White

Chowan University (CU), located in Murfreesboro, North Carolina, was founded in 1848 by Baptist families as a Christian education institution. The University was named to honor the Native American Algonquin Chowanook tribe, “people of the south,” giving Chowan a long and distinguished tradition of faith and education in Northeastern NC. Chowan’s mission is to provide a caring environment characterized by Christian values and intellectual freedom in which students can gain the knowledge, skills, creativity, and ethical values they need to flourish in a rapidly changing, culturally diverse global society. Chowan has 63 academic programs with a liberal arts foundation to prepare its approximately 1000 undergraduates of diverse backgrounds from across the US and around the world for the working world. Academics studies range from Accounting and Business Administration to Biology and Graphic Communications. www.chowan.edu

Elizabeth City State University

Location: Elizabeth City, NC Mascot: Vikings

Enrollment: 2,700 Colors: Royal Blue & White

Elizabeth City State University (ECSU) was founded March 3, 1891, when the North Carolina General Assembly established a Normal School for the purpose of teaching and training teachers of the colored race to teach in the common schools of North Carolina.” Today, ECSU offers 37 undergraduate fields of study in the arts and sciences, four master’s degree programs and a doctorate in pharmacy in collaboration with the UNC Eshelman School of Pharmacy. In 2007, Diverse Issues in Higher Education ranked ECSU #1 among Historically Black Colleges and Universities for their black male student-athlete graduation rate. In 2009, U.S. News and World Report Magazine’s “America’s Best Colleges” ranked ECSU second among Top Public Baccalaureate Colleges in the South and 11th among the nation’s Historically Black Colleges and Universities. www.ecsu.edu

Fayetteville State University

Location: Fayetteville, NC Enrollment: 6,300 Mascot: Broncos Colors: Royal Blue & White Fayetteville State University (FSU), founded in 1867 as the Howard School for the education of African Americans, is a constituent institution of the University of North Carolina and the second-oldest public institution of higher education in the state. The primary mission of the university is to provide high-quality education to its students through basic liberal arts foundation, specialized professional training, and specific graduate programs. The university is fully accredited by the Southern Association of Colleges and Schools. In addition, individual university departments, degree programs, and service functions hold memberships and accreditation with appropriate professional organizations. The institution offers 44 baccalaureate degrees; 24 masters’, and a doctorate in educational leadership. In June 2008, Chancellor James A. Anderson became the 11th Chief Executive Officer. www.uncfsu.edu 10


Lincoln University (PA)

Location: Lincoln University, PA Mascot: Lions

Enrollment: 2,000 Colors: Orange & Blue

Livingstone College

Location: Salisbury, NC Enrollment: 1,100 Mascot: Blue Bears Colors: Columbia Blue & Black

Livingstone College was founded in 1879 by bishops of the African Methodist Episcopal Church to meet societal needs of persons denied access to educational opportunities. W.E.B DuBois once referred to Livingstone College as the “Harvard of the South”. Livingstone College is a private, coeducational institution that encourages the development of leadership within a quality environment and promotes JudeoChristian values, the broader community of humankind and the development of leadership within a quality-learning environment. Livingstone offers more than 25 baccalaureate degrees in diverse liberal arts programs and consists of four Academic Affairs divisions: Division of Business, Division of Education and Social Work, Division of Liberal Arts, and Division of Mathematics and Sciences. www.livingstone.edu

Johnson C. Smith University

Location: Charlotte, NC Mascot: Golden Bulls

Enrollment: 2,500 Colors: Navy Blue & Gold

Johnson C. Smith University (JCSU) was founded 1867 by ministers of the Presbyterian Church. The mission of JCSU is to provide an outstanding education for a diverse group of talented, high-motivated students from various ethnic, socioeconomic, and geographical backgrounds. The University offers a liberal education in conjunction with concentrated study in more than 20 specialized fields, in preparation of advanced study. JCSU was ranked twice by U.S. News and World Report as one of the best comprehensive colleges in the South; JCSU continues to be a leader among private liberal arts colleges in the nation. JCSU continues to offers extensive career development opportunities abound through co-op programs and internships with more than 90 companies. www.jcsu.edu

Saint Augustine’s College

Location: Raleigh, NC Mascot: Falcons

Enrollment: 2,500 Colors: Blue & White

Saint Augustine’s College is a private, accredited, undergraduate liberal arts institution in Raleigh, NC Founded in 1867 by the Episcopal Church’s Freedmen’s Commission, the College’s purpose was to train black teachers capable of teaching newly freed men as early as two years after the Civil War. Over the years, the College has become one of the country’s most highly respected historically black coeducational institutions of higher learning. The campus accommodates 38 buildings, three of which – the Chapel, St. Agnes Hospital and Taylor Hall – are registered historic landmarks. Saint Augustine’s College attracts record numbers of students in courses including forensic science, real estate management and development, sports management and theatre & film. The Falcons offer 16 NCAA Division II men’s and women’s sports. To date, the Falcons have won 31 NCAA men’s and women’s indoor and outdoor track and field championships under acclaimed Head Coach and Athletic Director George Williams. www.st-aug.edu 11

CIAA: SCHOOLS

Lincoln University of the Commonwealth of Pennsylvania was chartered in April 1854 as Ashmun Institute. Lincoln is surrounded by the rolling farmlands and wooded hilltops of southern Chester County, PA. Lincoln is accredited by the Middle States Association of Colleges and Schools and offers academic programs in undergraduate study in the arts, sciences as well as graduate programs in human services, reading, education, mathematics, and administration. The University is proud of its faculty for the high quality of their teaching, research, and service, and of its alumni, among the most notable of whom are: Langston Hughes, ‘29, world-acclaimed poet and Thurgood Marshall, ‘30, first AfricanAmerican Justice of the U.S. Supreme Court. www.lincoln.edu


Saint Paul’s College

Location: Lawrenceville, VA Mascot: Tigers

Enrollment: 750 Colors: Orange & Black

CIAA: schools

Saint Paul’s College, founded in 1888, is an Episcopalian-supported private institution in which the attributes of integrity, objectivity, resourcefulness, scholarship and responsible citizenship are emphasized. Saint Paul’s offers 16 bachelor degrees in a variety of programs. Its liberal arts, career-oriented and teacher education programs prepare graduates for effective participation in various aspects of human endeavor. Saint Paul’s College’s mission is to provide an intellectual atmosphere that meets the broad range of needs of its students and to provide leadership in an expanding social and technological society. www.saintpauls.edu

Shaw University

Location: Raleigh, NC Mascot: Bears

Enrollment: 2,700 Colors: Garnet & White

Shaw University was founded in 1865 in Raleigh, NC by Henry Martin Tupper to teach freedmen theology and biblical interpretation and is the oldest historically black college in the South. After 144 years of existence, Shaw University continues to build on its liberal arts tradition that espouses learning in the humanities, social and natural sciences, and the quantitative disciplines. Shaw’s mission is to maintain excellence in research and academic programs that foster intellectual enhancement and technological skills. www.shawu.edu

Virginia State University

Location: Petersburg, VA Enrollment: 5,000 Mascot: Trojans Colors: Orange & Blue Virginia State University (VSU) was founded in 1882 as the Virginia Normal and Collegiate Institute, making it the first, fully state-supported, four-year institution of higher learning for Blacks in America. Virginia State University offers 52 baccalaureates, masters’ and doctoral degree programs and a Certificate of Advanced Study within five schools: The School of Agriculture; Business; Engineering, Science and Technology; Liberal Arts and Education; and Graduate Studies, Research and Outreach. Today, VSU is one of Virginia’s two land-grant institutions. For the past two years, U.S. News & World Report ranked VSU as the number one, master’s level, public HBCU in America. www.vsu.edu

Virginia Union University

Location: Richmond, VA Mascot: Panthers

Enrollment: 1,700 Colors: Steel Gray & Maroon

Founded in 1865, Virginia Union University has the distinction of being one of the oldest historically black universities in the South. Seeking to empower students, the University provides dynamic academic support programs that help students develop strong moral values to build a foundation for success. The University’s undergraduate academic enterprise is comprised of four major units: the Sydney Lewis School of Business; the School of Education, Psychology and Interdisciplinary Studies; the School of Humanities and Social Sciences; and the School of Math, Science and Technology. The University’s graduate program is housed in the Samuel DeWitt Proctor School of Theology. The School offers the Master of Divinity, Master of Arts in Christian Education, and Doctor of Ministry degrees. www.vuu.edu

Winston-Salem State University

Location: Winston-Salem, NC Mascot: Rams

Enrollment: 6,442 Colors: Red & White

Winston-Salem State University, a constituent institution of the University of North Carolina, is a historically black university that today is a recognized regional institution offering baccalaureate and graduate programs to a diverse student population. U.S. News and World Report has ranked the University among Top Public Comprehensive Colleges in the South Bachelor’s Category for the last nine years (2001-09). www.wssu.edu 12


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SCHEDULE: party time

Let the Fun Begin! Wednesday, February 29th 1

Find the numbered markers on the Uptown Map to find the location.

Vibe & View 7 - 11pm Talk of the Town

Osso Restaurant NC Music Factory

Thursday, March 1st 2

Heaven 8 pm - 2 am Talk of the Town

Blue Restaurant 5th and North College

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Star Power 2012 9 pm - 2 am Star Power

The Blake Hotel 555 South McDowell

Velocity 7 - 9 pm Velocity Sneaker Boutique

Velocity Sneaker Boutique 8925 JM Keynes Drive (University Area)

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Day Party Opens at 12pm Talk of the Town

Fox & Hound Restaurant 7th and North Tryon

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Star Power 2012 9 pm - 2 am Star Power

The Blake Hotel 555 South McDowell

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I Love the 90s/ Doug E Fresh 9 pm - 2 am BestFriendz/Dynasty 5

Omni Hotel Trade and College

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Midday Madness (12 - 7 pm) & One Night Stand (9 pm) Blender Marketing

Oasis: Party at the Tent 514 North College Street

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Wale with DJ Kid Capri 10 pm Live Nation

The Fillmore NC Music Factory

EnVogue & Carl Thomas Opens at 7 pm Grande Finale Events

Oasis Shriners 604 Doug Mayes Place (University Area)

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Extended Day Party 12 pm - 12 am Talk of the Town

Fox & Hound Restaurant 7th and North Tryon

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Master of the Mix Day Party 12 pm - 7 pm Charlotte Parties

Phoenix Club 300 North College

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CI Wrap Up: DJ Young Guru Opens at 9 pm Charlotte Parties

Cosmos Restaurant 6th and North College

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8th Annual Ladies Night 9 pm - 2 am Dynasty 5

Omni Hotel Trade and College

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J Cole and Dreamville 9 pm Live Nation

The Fillmore NC Music Factory

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Saturdaze / Ladies Night Out 12pm / 9 pm Blender Marketing

Oasis: Party at the Tent 514 North College Street

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QC Celebration Finale Opens at 9 pm Live Nation

Urban Garden Next to Ritz Carlton

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Star Power 2012 9 pm - 2 am Star Power

The Blake Hotel 555 South McDowell

Friday, March 2nd

Saturday, March 3rd

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EZ-TIXX EXPRESS STOPS:

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Catch the EZ-TIXX Express to the best events in town! It’s free to all EZ-TIXX ticket holders. You MUST show your EZ-TIXX ticket to ride the shuttle. No exceptions!

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Shopping Area

Party Location

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Aloft Uptown Courtyard by Marriott Crowne Plaza Days Inn Doubletree Hotel Hampton Inn Hilton Hilton Garden Inn Holiday Inn MO REHEA

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Hyatt House Marriott City Center Omni Hotel Residence Inn St. Park te r Ritz Carlton Bax The Blake Hotel The Dunhill Hotel Westin Charlotte


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Transforming

HBCUs by Dr. Ronald L. Carter President, Johnson C. Smith University

Since their beginnings in the aftermath of the Civil War, Historically Black Colleges and Universities (HBCUs) have energetically and effectively responded to the educational, economic and social needs of the African-American community. HBCUs are a proud part of our heritage, and we should never fail to remember and honor them. Now as we enter the second decade of the 21st century, these beloved

institutions are facing a ‘perfect storm’ of challenges that if not responded to quickly and innovatively, could spell their demise. Nothing short of a transformation is needed for our HBCUs -- now numbering 105 nationwide -- to survive and remain competitive and relevant in today’s rapidly changing society. They were initially created after the end of slavery in the U.S. to educate and improve conditions of “freedmen.” This evolved into a role of training ministers, teachers and skilled tradesmen to provide leadership in the community. As years went on, despite the restraining limits of racism and segregation, these institutions were able to serve and raise up the African-American community by developing what W.E.B. DuBois called “the talented tenth.” We can thank the HBCUs for nurturing their many graduates who contributed so much to our communities and our nation. During this time, HBCUs had a captive audience of young black men and women wanting a higher education who were not welcome at white schools and had no place else to go. When integrated colleges came about as a result of the Civil Rights Movement, the

Dr. Ronald L. Carter 20


If that is a college’s stated purpose then it needs to pursue it openly and offer no apologies for it. Until the quality of public education in our inner city schools is improved, their students will continue to need this kind off opportunity and support. But retention will be a concern. Or a black university may decide to compete for top-notch students. Doing this can be painful. By becoming more

pool of potential students for HBCUs shrunk, and so they had to redefine their role and purpose. An even more transformative time is now upon us. Diversity has become a core value at many colleges and universities that are pro-actively recruiting young people from all ethnicities and cultures. While their altruism is to be saluted, the march to inclusiveness is also a demographic imperative. According to a June 2009 report from the Chronicle Research Services, “at some point, probably just after 2020, minority students will outnumber whites on college campuses for the first time.� If a school of higher learning is to survive, it must attract black students. So how do our black colleges and universities remain vibrant and competitive in this brave new world? The answer is easy to summarize, but not so easy to implement: re-evaluate our mission and core values, our brand and our business model. Each HBCU must decide what type of institution it will become. Will it offer open enrollment to all students regardless of their educational achievements and test scores? By doing so, it can serve the graduates of our deteriorating urban schools so they can get the training and education they need to be gainfully employed in the 21st century.

Biddle Memorial Hall at JCSU selective in admissions, enrollment numbers will undoubtedly decrease. Fewer students mean less tuition revenues, and the economic challenges this can cause must be addressed. Another question HBCUs must ask themselves concerns diversity. Will an institution pro-actively try to attract students of all races? This does not have to mean denying our history. The history of HBCUs can be embraced by all, and an education at an urban university can 21


have a strong value claim as students venture out into the global economy. Transformation is difficult. In a 2007 case study he wrote about how his administration transformed Louisiana Tech University, Dr. Daniel D. Reneau named several factors that played a key role in its success. Among them were a clearly articulated vision with stakeholder ownership; a fair decisionmaking process in setting priorities; open and honest explanations regarding controversial issues; and patience, understanding and a willingness to listen to all points of view. Whatever road an HBCU chooses, it must also include its neighbors in the process. In doing so, it can become re-engaged with it roots of uplifting and improving the living conditions for all members of the African- American community. Many HBCUs are located within black neighborhoods that remain economically disadvantaged and seemingly untouched by the progress of the last 50 years. Many parents – no matter what their race or socio-economic background -- do not want to send their children to a college surrounded by dilapidated housing, poor infrastructure and crime. Even as they focus on an internal transformation, HBCUs must work to revitalize their host communities so both can survive and thrive. So as we root for our favorite team at this year’s CIAA basketball tournament and enjoy the socializing and all the entertainment uptown Charlotte has to offer, let’s also think about the more serious aspects of the college experience we offer. Let’s

discuss how we want our HBCUs to transform themselves to address the needs of both the African-American community and the society at large while continuing to honor our inspiring history and heritage. By reconsidering our hopes, aspirations and goals for the future, we can truly create a lasting legacy for our beloved black colleges and universities. 22


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Best Friendz/Dynasty5

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Best Friendz/Dynasty5

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704-333-3678 Thank you for attending the 2012 CIAA Tournament! See you next year! 26


Walk-ins Welcome Nu-U Hair Salon 1801 North Tryon, #605 704.405.5135 27

Full Complete Sew-ins Brazilian Keratin Smoothing Natural Hair - Lock & Twist Quick Weaves • Silk Wraps Waxing • Lashes


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blender marketing

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2012 CIAA Entertainment Guide