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THE BBOY | THE EMCEE | THE CREATIVE MIND | THE BRAND

FEATURES : BEAST REBORN WITH PRODUCER AYAN, FROM BBOY TO BEAST SPOTLIGHT : LEON + AYAN SHARE THEIR STORIES IN THE STREETS WITH LEON : MORE ON HIS BRAND, MIEL Y NOIR


“I ALWAYS HAVE TRIED TO EVOLVE WITH MY PASSIONS, AND FIND THEIR CONNECTION TO ONE ANOTHER. THAT WAY, I COULD STRING THEM TOGETHER AND WEAVE MYSELF IN BETWEEN THEM. SO YOU WOULDN’T KNOW THEM INDIVIDUALLY – THEY WERE JUST EVERYTHING THAT I AM. THEY WERE JUST -- LEON.”


“THIS WAS HOW I FELT RIGHT BEFORE I STARTED MAKING (B)EAST. I WAS FRUSTRATED WITH MY CITY, MY FRIENDS, AND THE DIRECTION OF HIPHOP MUSIC. I FELT THAT, LYRICALLY I’M GOOD, MY MESSAGE IS DOPE – WHY AREN’T THEY LISTENING?! IT HELPED ME WRITE FROM THE DEEPEST PARTS OF ME.”


THE EMCEE: LEARNING ABOUT LEON

AYAN: FROM HALF WAY AROUND THE WORLD COMES…

RUNNING WITH HONEY + BLACK

HOW BEAST WAS MADE MEATIA’ MEDIA BEAST REBORN PRESS PLAY THE FINAL BAR


“INSIDE MY SOUL THERE ARE DAYS LIKE THIS. I FEEL LIKE ONLY A BEAST SEES LIFE LIKE THIS: CLOUDY. IF YOU NOTICE, THE SUN ALWAYS SHINES ON CLOUDY DAYS WHEN THE WEATHER BEING IT’S MOST HONEST, LETTING SOME RAYS THROUGH AND OTHERS TO BE COVERED. THE GIFTS ARE FOR THE CONSCIOUS.”


“I WORK HARD. BECAUSE I CAME FROM BEING A BBOY, A LOT OF PEOPLE THOUGHT IT WAS A GIMMICK… UNTIL THEY HEAR THE MIXTAPE AND SEE ME PERFORM. THEN THEY SEE IT’S REAL.”


PHOTO CREDIT: MROOF PHOTOGRAPHY


“I DUNNO WHAT I’M DOING. I MEAN, I KNOW HOW TO DO WHAT I’M DOING, BUT TO SAY I KNOW STRATEGICALLY WHAT I’M DOING IS – WELL – A LIE.”


“ONE INSTRUMENTAL BY PAUL WHITE, TEN MINUTES OF WRITING, AND MY OWN ALBUM COVER DESIGN BECAME THE CATALYST [BEHIND THE MIXTAPE, (B)EAST].”


“WHEN MY BROTHER, MINUS WON, PASSED SUDDENLY -- IT CHANGED MY LIFE AND PERSPECTIVE. IT MEANT I HAD TO BE A TRUE REPRESENTIVE FOR HIPHOP IN OUR CITY LIKE HIM.”


“WHAT DO YOU GET WHEN YOU CROSS AN EASTERN-EUROPEAN KID BORN FROM ARTISTS WITH HIPHOP CULTURE, EUROPEAN INFLUENCE, ART, AND FASHION? YOU GET AYAN… A BEAST.”


“IT’S KIND OF INTERESTING WHEN I MAKE A BEAT. I LIKE TO VISUALIZE HOW IT WILL SOUND AS I LOOK OVER HUNDREDS OF THE MOST BEAUTIFUL PHOTOS I CAN FIND. IT’S TRANQUIL AND SETS THE TONE FOR EACH ONE.”


“NOW, EVERY TIME I MAKE A BEAT I LOOK TO CREATE SOMETHING NEW AND FRESH. I CHALLENGE MYSELF TO BE INNOVATIVE, AND TO PERFECT SOUNDS THAT MAKE AN IMPACT ON ANY LISTENER.”


“WITH TWO PERFECTIONISTS AND LIMITED FINANCIAL RESOURCES, BOTH WILL SAY IT’S NOT AT ALL PERFECT.”


“THE HARDEST PART OF DOIN’ SOMETHING DIFFERENT IS WALKING ALONE. HOPING PEOPLE SEE YOU DIFFERENTLY FROM THE NEXT. I TRY TO BREAK THE NORM WITH EVERY PROJECT.”


“I LOVE TO CREATE. MY PLAN WHEN I STARTED MUSIC IS TO GIVE WHOEVER INVESTED IN ME THE FULL PACKAGE. GIVE PEOPLE A FRESH IMAGE… ONE WHO MAKES QUALITY PRODUCT.”

PHOTO CREDIT: TRAVIS LILLEY


“THE NAME IS REPRESENTATIVE OF HIM AND HIS WIFE, ANI, WHO HAS A HONEY COMPLEXION AND LEON, WHO IS JAMAICAN/ CANADIAN, AND HAS – WELL – A SHADE OF DARK COMPLEXION.”


“IT WAS A WAY TO REPRESENT HIS UPCOMING PROJECT, THE HE COULD WEAR OUT AND LET PEOPLE GET FAMILIAR WITH THE NAME OF THE PROJECT.”


PHOTO CREDIT: KIDDRAE


“FEATURES FROM DALLAS HIPHOP ARTISTS GLO GAINES, TONY STAXX, KILLA MC, AND R+B SINGER KaRON MAKE BEAST REBORN AN AWESOME WALK THRU A MYSTERIOUS FOREST...”


“I’M JUST A SMALL FISH IN A BIG POND WHERE EVERYONE IS A RAPPER. BUT, NOT EVERYONE IS A RAPPER/BBOY HYBRID WITH CREATIVE STYLE AND A BRAND. HOPEFULLY I WILL STAND OUT.”


BEAST REBORN TRAILER

“WHERE THE WILD THINGS ARE”

BEAST REBORN FULL MIXTAPE


“HIT ‘EM IN THE HEAD” TEASER

“THE REAL” BY JULIAN RACE


“THE MIXTAPE HAS ENDED UP ON PRETTY MUCH EVERY LOCAL BEST-OF LIST, IN ADDITION TO THE DOMA HONOR…”

MIEL Y NOIR CUSTOM NBA JERSEYS


“I THINK I JUST LOVE THE BATTLE… THE CHALLENGE TO BE CREATIVE AND MAKE FRESH MUSIC. MAKING FRESH PRODUCTS IS 100% MY MOTIVE. TO BE GREAT AND ADD TO GREATNESS.”


“NOTHING MAKES SENSE – NOTHING EVER ENDS EVERYTHING WAS HERE WHEN YOUR LIFE AND MINE BEGAN, PEOPLE TAKE PICTURES FROM THE PAST, BUT EVERYTHING YOU SEE IS THEM TUCKED IN SOME THREADS, STUCK IN A TREND WE’RE HERE FOR THE PURPOSE OF HARMONY TAKE AWAY THE MONEY AND THE PROBLEMS, B – I AIN’T ACTIN’ SCHOLARLY THESE ARE JUST MY THOUGHTS BEFORE I FALL ASLEEP AND IF I NEVER WAKE UP, IT MEANS I SOLVED IT, B…”

-- God Theory, BEAST Reborn


BE A PART OF THE MOVEMENT. LISTEN, SUPPORT, AND SHARE THIS EPK + ‘BEAST REBORN’.

GENERAL | INVESTOR | COLLABORATIVE INQUIRIES: LEON THE PROFESSIONAL 214.690.2403 GET2KNOWPRO@GMAIL.COM GET2KNOWPRO.BANDCAMP.COM | MIELYNOIR.BIGCARTEL.COM AYAN AYANISSIN@GMAIL.COM VK.COM/AYANISSIN | VK.COM/BEENTRILL


BEVST | THE EPK MAGAZINE