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jepras korporatiuli gamocema 2009

griboedovis q.12

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#2

info@gepra.ge

gv.2

TbilisSi

savaWro centri “qarvasla”

!

na s x i ga gv.14

jepram gamofenaze “ ”“ warmoebulia TbilisSi” ” ” piar skola waradgina gv.7

saqarTveloSi betonis axali qarxana gaixsna gv.8

jepram “ nataxtaris korporatiuli Jurnali gamouSva gv.5

P overnment 2.0 - sazogadoebasTan g urTierTobis warmatebuli modeli sajaro uwyebebisTvis gv.10


jepram myvideo.ge-ze brendirebuli gverdi Seqmna jepras produqtebisa da proeqtebis promouSeni, 2010 wlis marketinguli strategiis mixedviT, socialuri mediis saSualebiT xorcieldeba. sakuTari klintebisa da mxardamWerebis ukeT infromirebisaTvis, jepram, amjerad, myvideo.ge-ze Seqmna brendirebuli gverdi (www.myvideo.ge/gepra), sadac jepras konsultantebis satelevizio da radio gamosvlebs SegiZliaT gaecnoT.

piar skolas myvideo.ge - ze brendirebuli gverdi aqvs piar skolam myvideo.ge_ze saukeTeso reklamebis portali Seqmna, sadac is video-rgolebi ganTavsda, romelsac feisbuqze piar skolis megobrebi 9 Tvis ganmavlobaSi yoveldRiurad ecnobodnen. yvela wamyvani sareklamo rgoli, axla ukve, qarTuli internet sivrcisTvis yvelaze popularul saitze ixileT www.myvideo.ge/prschool

2010

2

#2

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2010

#2

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3


winasaarCevno kampaniebi - jepras komentari

telekompania “kavkasia”, gadacema “cxeli xazi””

telekompania “Real TV” gadacema “interviu”

telekompania “Real TV” gadacema “xalxis azri”

radio “montekarlo” gadacema “obieqtivi”

2009

4

#2

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krizisis dasrulebas axali maRaziis gaxsniTa da

40%-iani

fasdaklebiT Sexvda

13 aprils, TbilisSi brend EVITA PERONI-is axali aqsesuarebis maRazia oficialurad gaixsna. mniSvnelovania, rom EVITA PERONI-Si krizisis dasrulebas axali maRaziis gaxsniT Sexvdnen. “agvistos omis Semdeg gayidvebi sagrZnoblad Semcirda, Tumca bolo periodSi zrdis tendencia TvalsaCinoa. Sesabamisad, gadavwyviteT qselis gafarToeba. aRniSnuli brendis SeZena momxmarebels, aqamde Tu mxolod abaSiZis quCaze mdebare maRaziaSi SeeZlo, axla ukve produqciis yidva pekinis #15 nomerSic gaxdeba SesaZlebeli da Tbilisel qalabatonebs, kidev ufro, met siurprizebs SesTavazebs,” – aRniSna maRazia EVITA PERONI-is menejerma nino cqitiSvilma. EVITA PERONI-is qselis gafarToebasTan dakavSirebiT 13-dan 15 aprilis CaTvliT, 40 procentiani fasdaklebis kvireuli gamocxadda, romelic siyvarulis dRisadmi iyo miZRvnili. maRaziis gaxsnis ceremonialis mediasTan urTierTobis sakiTxebi jepram uzrunvelyo.

j “ epram nataxtaris korporatiuli Jurnali gamouSva jepram kompania “nataxatarisTvis” korporatiuli yovelkvartaluri Jurnalis pirveli nomeri gamouSva. Jurnali, mxolod, TanamSromlebisTvis aris gankuTvnili da mizanad isaxavs koleqtivisaTvis kompaniis miRwevebisa da kompaniaSi mimdinare procesebis ukeTesad gacnobas.

2010

#2

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5


evropul skolaSi evropis dResTan dakavSirebiT miReba gaimarTa evropul skolaSi evropis dRresTan dakavSirebiT saqarTveloSi akreditirebul di plomatebTan da saqarTvelos parlamentisa da mTavrobis wevrebisaTvis oficialuri miReba gaimarTa. miRebas evrokavSiris warmomadgenlobis xelmZRvaneli batoni pereklundi daeswro. oficialur miRebaze evropuli skolis axali sadi plomo programis prezentacia gaimarTa.

2010

6

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“ jepram gamofenaze ”“ warmoebulia TbilisSi”” piar skola waradgina 8 aprils,jepram da piar skolam “eqspo jorjiaSi” gamarTul gamofenaze miiRes monawileoba. jepram Tbilisis meriis, ekonomikuri ganviTarebis saministrosa da germaniis teqnikuri daxmarebis sazogadoebis mier organizebul gamofenaze, saxelwodebiT “warmoebulia TbilisSi” piar skola waradgina. damTvaliereblebi gaecnen piar skolis produqciasa da proeqtebs. isini yvelaze metad socialuri mediis kursiT dainteresdnen. aRsaniSnavia , rom servisebis promouSeni piarskolelebma ganaxorcieles. gamofena 8-dan 10 aprilamde gagrZelda.

2010

#2

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7


haidelbergcementma

saqarTveloSi betonis axali qarxana gaxsna

axali qarxnis sazeimo gaxsnis ceremonialis organizeba da media mxardaWera jepram uzrunvelyo.

#2

2010

8

haidelbergcementis wevrma kompaniam haidelbergbeton jorjiam TbilisSi,gldanis gare ubanSi betonis axali qarxana gaxsna. oficialur gaxsnas eswrebodnen germaniis saelCosa da saqarTvelos mTavrobis warmomadgenlebi. qarxana oficialurad gaxsnes haidelbergcement jgufis centraluri aziisa da aRmosavleT evropis ofisis xelmZRRvanelma andreas kernma da ekonomikisa da infrastruqturis ministris moadgilem zura alaviZem.

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nataxtari kasris ragbis qomagTa klubis rCeuli moragbe 22-23 maiss, organizaciis “sainformacio centri natos Sesaxeb” TaosnobiT, gaimarTa Cempionati mini–ragbiSi mas–mediis gundebs Soris. turnirSi monawileobas iRebdnen telekompaniebi ”rusTavi 2” da ”imedi,” sazogadoebrivi mauwyebeli, formula kreativi, sportuli Jurnalistebis nakrebi da media holdingi „palitra“. sxva organizaciebTan Tu samTavrobo struqturebTan erTad, Cempionats mxari dauWira kompania „nataxtarma“ da „nataxtari kasris ragbis qomagTa klubma“, romlis dawesebuli specialuri Tasi – „ragbis qomagTa klubis rCeuli moragbe“ –gamarjvebuli gundis warmomadgenelma, radio „afxazeTis xmis“ TanamSromelma, giorgi arabulma miiRo. daskvniT wveulebaze ki, yvela monawiles da stumars mieca SesaZlebloba „nataxtari kasris“ dagemovnebiT aReniSna turniris warmatebuli dasruleba.

2010

#2

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9


P rofesor vasilis Teoxarakisis leqciam p msmenelebis didi daintereseba gamoiwvia 22 aprils, piar skolaSi saberZneTidan mowveulma profesorma vasilis Teoxarakisma leqcia waikiTxa. seminari inglisurenovani iyo da strategiul marketings Seexeboda, romelic interaqtiul xasiaTs atarebda. erTsaaTiani seminaris dasrulebis Semdeg ucxoeli leqtori msmenelebs individualuradac gaesaubra da Sesabamisi konsultaciebic gauwia. Teoxarakisi aris asocirebuli profesori merketingisa da biznes urTierTobebis sakiTxebSi, Aston Business School-isa da Aston University-is leqtori. Aamavdroulad, is aris ALBA-s MBA programebisa da evropuli biznes gegmis yovelwliuri konkursebis sabWos xelmZRvaneli.

piar skola analogiuri aqciebis organizebas momavalSic gegmavs. Ria leqciaze daswreba nebismier msurvelTaTvisaa SesaZlebeli da registracia warmoebs piar skolis feisbuqze: www. Facebook.com/prschool

Pgovernment 2.0 - sazogadoebasTan urTierTobis warmatebuli modeli sajaro uwyebebisTvis 21 ivnisidan piar skola axal kursebs gTavazobT - Government 2.0, romelic warmoadgens sajaro uwyebebisTvis sazogadoebasTan urTierTobis warmatebul models. aRniSnuli kursis damTavrebis Semdeg msmenelebs uaxlesi modelis praqtikaSi gadatana da sakomunikacio modelis da warmatebulad funqcionirebadi sistemis Seqmna SeeZlebaT. kursis xangrZlivobaa erTi kvira, 21 saleqcio saaTi, romelsac jepras ufrosi konsultantebi konstantine maRraZe da ioseb galumaSvili gauZRvebian. saleqcio kursis Rirebulebaa 279 lari.

2010

10

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socialuri media – axali teqnologiebi piarsa da marketingSi

piar skolaSi 4 gigabaitiani fleSi gaTamaSda proeqtis “gaxdi socialuri, gaimarjve piar skolaSi” gamarjvebuli aqciis dawyebidan erT saaTSi gamovlinda. 4 gigabaitiani fleSis mflobeli piar skolis studenti naTia foladaSvili gaxda. mogebis drod 17:32 saaTi dafiqsirda. krosvordis swori pasuxebi ixileT piar skolis feisbuqze: http://facebook.com/prschool. dajildoebis ceremoniali piar skolaSi gaimarTa. SegaxsenebT rom, piar skolam socialuri qselebis meSveobiT axali proeqti “gaxdi socialuri,gaimarjve piar skolaSi” pirvel aprils daiwyo. kampaniis sawarmoeblad momzadda specialuri krosvordi, romelic Svidi sakvanZo sityviT velis Sevsebas gulisxmobda. kiTxvebi socialuri mediis sferos Seexeboda.

15 ivnisidan piar skola socialuri mediis kursebs ganaxlebuli programiT gTavazobT. sistema gansxvavebuli profesiis mqone adamianebis interesebzea morgebuli, romelsac safuZvlad udevs axali teqnologiebi piarsa da marketingSi. socialuri mediis mimdinareobisas msmenelebi Seiswavlian, Tu rogor gamoiyenon veb2-is platforma sakuTari imijis formiremisas an piar kampaniis sawarmoeblad da mimarTos is sakuTari interesebisa Tu piar kampaniis efeqturi Sesrulebisken. studentebi aseve gaecnobian internet-marketingis eTikas da gamoimuSaveben yvela im unar-Cvevas, rac maT socialur media qselebTan urTierTobisTvis sWirdebaT. leqciebs socialuri mediis eqsperti,2005 wlidan blogeri, aseve proeqt “niWieris” internetmarketingis xelmZRvaneli dodi xarxeli waikiTxavs. kursi 5 saleqcio dRes, 15 saaTian Teoriul da praqtikul mecadineobas iTvaliswinebs. swavla 15 ivniss daiwyeba da 19 ivniss dasruldeba. ganacxadis miReba piar skolis saitze (www.prschool.ge) arsebuli saaplikacio formis SevsebiT mimdinareobs.

piar skolaSi socialuri mediis kursi dasrulda 1 maiss, piar skolaSi socialuri mediis sacdeli kursi warmatebiT dasrulda. 5 saleqcio dRis ganmavlobaSi msmenelebi veb2-is platformisa da socialuri qselebis SesaZleblobebs euflebodnen. Kursis bolos socialuri mediis leqtorma dodi xarxelma da piar skolis menejerma Tiko samyuraSvilma kursdamTavrebulebs gau Tbilisis piar skolis sertifikatebi gadasces. socialuri mediis kursis gavlis msurvelebisTvis Ria karis dRe 23 aprils gaimarTa. msmenelebi gaecnen kursis programas, aseve gaesaubrnen damfuZneblebsa da leqtors. mniSvnelovania, rom piar skolaSi socialuri mediis axali kursebis gaxsna arsebulma moTxovnam ganapiroba.

2010

#2

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11


P upirvelesad, minda madloba gadagixadoT socialuri mediis treningis organizebisTvis, vfiqrob warmatebuli kursi iyo. bevri saintereso informacia miviRe, gansakuTrebiT, socialuri qselebis, blogosferosa da internetmarketingis Sesaxeb. vimedovneb, momavalSic SemogvTavazebT, msgavsi tipis moklevadian da informaciulad datvirTul trenings. madloba dodi xarxels da piar skolas! pativiscemiT, mari nadaraia foTis sazRvao navsadguri – administraciis menejeri

P kursis kmayofili var, aseT kursebs veZebdi. saWiro dros saWiro adgilas saWiro kursia. jepra, gau da piar produqtebs qmnian. gisurvebT warmatebebs saintereso proeqtebs! irma nadiraSvili

skola

karg

da

axal

P mogesalmebiT, oriode sityviT davwer Cem STabeWdilebebs socialuri mediis kursTan dakavSirebiT. saerTo jamSi kargi da SemecnebiTi kursia. rac mTavaria moicavs iseT Temebs, rac mTeli cxovreba gamogadgeba, rogorc piradad, ise saqmeSi. TiTeuli ganxilvis Tema maqsimalurad iyo amowuruli da sakmao informacia mowodebuli. qeTi fircxalaiSvili visolis brend menejeri

2010

12

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piar skolaSi zamTris kursebi dasrulda 24 aprils,piar skolaSi,kidev erTi,gamosaSvebi saRamo gaimarTa. kursdamTavrebulebs qarTul-amerikuli universitetis (gau) prezidentma maikl qaugilma sertificirebuli di plomebi gadasca. Ggamovlinda 3 saukeTeso studentic, romelTac yvela leqtoris mier xelmowerili sarekomendacio werili ergoT. dajildoebis ceremoniali sadResaswaulo tortis gaiWriT dasrulda.

2010

#2

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13


somxuri kulturis sezoni saqarTveloSi saqarTvelos kulturis, ZeglTa dacvisa da sportis saministrom saqarTveloSi somxuri kulturis sezonis programiT gaTvaliswinebuli RonisZiebebi moawyo. RonisZiebebi somxeTis kulturis saministrosa da saelCos mxardaWeriT 3-5 maiss gaimarTa.

- momxmarebels axal produqcias sTavazobs germanulma farmacevtulma kompaniam BERLIN-CHEMIE MENARINI saqarTveloSi preparat deqsalginis saineqcio forma – deqsalgini ineqti Semoitana. preparatis Sesaxeb informaciis gasacnobad sareklamo bukletebi daegzavna TbilisSi arsebul yvela saafTiaqo qsels. sakuriero servisi farmacevtul kompanias “kurierebma” gauwia. sul 450 gzavnili darigda.

”“ jorjian uoTer end fauerma”” specialuri miReba gamarTa 14 aprils, kompania “jorjian uoTer end fauerma” sakuTari saqmianobis ukeT gacnobis mizniT, sastumro “radison blu iveriaSi” specialuri miReba gamarTa. miRebaze mowveuli iyvnen ucxouri kompaniebi, saelCoebi, mTavrobis warmomadgenlebi da biznes kompaniebi. Mmosawvevi baraTebis dagzavna “kurierebma” uzrunvelyo.

2010

14

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! a n ixs

savaWro centri “qarvasla”

TbilisSi

ga

8 maiss, savaWro “qarvasla” oficialurad gaixsna. centrSi ukve funqcionirebs tansacmlisa da fexsacmlis italiuri da evropuli brendebis 10 maRazia. prezentaciamde ramdenime dRiT adre daiwyo masStaburi promo aqciebi. maRaziaTa popularizaciis mizniT, Tbilisis mosaxleobas daurigda sareklamo flaerebi. Aaqcia 3 dRis ganmavlobaSi gagrZelda. flaerebis gavrceleba “kurierebma’uzrunvelyo.

M|Goup card –

saCuqari loialur momxmarebels em grupisa da saqarTvelos bankis erToblivi proeqti M|Goup card grZeldeba. 4 maiss Ci puri baraTebi Visa Classic da Visa Gold loialur momxmareblebs saCuqrad gadaecaT. proeqtis mizans warmoadgens arsebuli da potenciuri momxmareblis identificireba da em grupis proeqtebis mimarT maTi loialobis zrda. baraTebis dagzavna “kurierebma” uzrunvelyo.

2010

#2

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15


�Bestpay.ge" - sawyisi gverdi onlain vaWrobisaTvis �Bestpay.ge" - es aris sawyisi gverdi onlain vaWrobisaTvis,romelic momxmarebels internetSi baraTis meSveobiT produqtis SeZenas, sxvadasxva momsaxurebis gadasaxadebis gadaxdas sTavazobs. proeqtis promouSeni 25 maiss daiwyo da erTi kvira gagrZeldeba. sareklamo flaerebs BTL.ge avrcelebs.

axali maRazia "qarvaslaSi"! axali maRazia "PIAZZA ITALIA" momxmarebels specialur aqcias sTavazobs, kerZod, 27 maisidan produqciis SeZenisas myidvels, romelic waradgens maRaziis sareklamo flaers, saCuqrad gadaecema CanTa. sareklamo flaerebi promo-gogonebis saSualebiT 26 maiss, Tbilisis centralur ubnebSi vrceldeba. maRaziaSi warmodgenilia qalis, mamakacis da bavSvis tansacmeli da aqsesuarebi.

2010

16

#2

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mwvane Cai "gurielieqsporti�- sgan 29 maiss, kus tbis teritoriaze gamarTul specialur RonisZieba-maraTonze, romelic ZuZus kibos daavadebaTa prevencias eZRvneboda, qarTulma Caim "gurieli-eqsporti" momxmarebels produqciis erT-erTi saxeoba - mwvane Cai warudgina. kus tbaze misul mosaxleobas BTL.ge_s promogogonebi acnobdnen informacias mwvane Cais samkurnalo upiratesobebze, saCuqrad gadascemdnen Cais erTjerad paketebsa da sareklamo broSurebs.

26 maisi - saqarTvelos damoukideblobis dRe! 26 maiss, parlamentis win, saqarTvelos damoukideblobis dRisadmi miZRvnili sazeimo aRlumi gaimarTa. aRlumze dasaswrebad qarTul inteligencias,maT Soris, mwerlebs, poetebs, musikosebs, momRerlebsa da Teatrisa da kulturis warmomadgenlebs mosawvevi baraTebi, erTi dRiT adre, daurigda. sakuriero servisi "kurierebma" gawia.

2010

#2

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17


Live Riga jadosnur sanapiroze gepatiJebaT

latviuri turistuli kompania Live Riga

qarTvel

momxmarebels rigis jadosnur sanapiroze epatiJeba. Live Riga – s sareklamo kampaniis warmarTva “obo oba”-m Semdeg veb-gverdebze uzrunvelyo: www.forum.ge, www.top.ge, www.amindi.ge, www.lexicon.ge

kompaniam Next Building Technologies qarTul bazars cnobili brendi Coraian warudgina kompaniam Next Building Technologies qarTul bazars mosapirkeTebeli masalebis cnobili brendi Coraian warudgina. O”obo oba”-m cnobili brendis dinamiuri baneri veb-portalze www.commersant.ge ganaTavsa.

2010

18

#2

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#16-GePRA-Newsletter-March–April-2010