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jepras korporatiuli gamocema

2009

griboedovis q.12

oqtomberi

#13

info@gepra.ge

piari sam TveSi

haidelbergcementis rusTavis qarxanaSi vorqSofi Catarda gv.9

“piar skola sam TveSi“ am proeqtis arsi piar skolelis TvaliT danaxuli piar skolis Cveneba gaxlavT. kerZod, Tu ra mniSvnelovania, rom miiRo ukukavSiri rigiTi studentisgan da amis Sedegad SeimuSavo axali strategia, romelic iqneba maqsimalurad morgebuli studentebis survilebsa da miznebze. proeqtis avtori gaxlavT gau-Tbilisi piar skolis studenti marita maisuraZe. marita maisuraZe: „proeqti „piar skola sam TveSi“ CemTvis erTgvari dRiuris funqcias asrulebs. vwero Cems damokidebulebebze, Cems ganwyobebze, rasac CemSi piar skola iwvevs,es CemTvis erTgvari azartia, yovelTvis Sevqmna adeqvaturi damokidebuleba imis Sesaxeb, Tu ra xdeba CvenTan, anu piar skolaSi. didi gamowveva da pasuxismgebloba iyo am davalebis sakuTar Tavze aReba. maqsimalurad vcdilob, warmovaCino piar skolis, dadebiTi mxareebi, aseve ar davmalo uaryofiTi. jepras survilic swored esaa, iyos saqmis kursSi da gaiTvaliswinos Cveni Sexedulebebi.“

jepras partniori saukeTesoestonur piar-saagentod daasaxeles jepras partniori kompania “korpore” estoneTSi saukeTeso piar firmad daasaxeles. “korporem” am nominaciaSi ukve mexuTed gaimarjva. jepra ulocavsTavis partniors aRirebas da warmatebebs usurvebs saqmianobaSi.

fasdaklebis kvireuli gv.4

baqsvudis saerTaSoriso skola TbilisSi gv.6

saqarTveloSi xelebis dabanis saerTaSoriso dRe aRiniSna gv.8


jepram piar skolisTvis socialuri platforma Seqmna „   “     12   ,         

  

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           web 2–     .   10

     ,  : facebook, wikipedia, twitter, linkedin, you tube, delicious, wordpress, slideshare, scribd  flikr.

                  – Know Now–

   .                  „   “    .

           facebook– ,      ,

        . â€?  facebook - –            ,            .    ,              ,     

          “, –           .

             .            6     .

pirveli brendirebuli facebook-is fan-gverdi saqarTveloSi

        facebook-        .

   facebook-         .    ,      –       ,    facebook- (fbml) ,  html  –. facebook-         

    „    ,    “ (Share Knowledge – Know Now) .

#13

2009

2

„           

          ,      ,     .   ,  facebook -    ..  

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    .

                : www.facebook.com/prschool.

oqtomberi


piar skolas axali menejeri hyavs gau-Tbilisis piar skolis koordinatorad piar skolis kursdamTavrebuli TinaTin samyuraSvili dainiSna. misi saqmianoba piar skolaSi treningebis axali mimarTulebebis danergvas, piar klubisa da socialuri mediis portfolios marTvas iTvaliswinebs. TainaTin samyuraSvili 2005-2009 wlebSi swavlobda iv. javaxiSvilis saxelobis Tbilisis saxelmwifo universitetSi, socialur da politikur mecnierebaTa fakultetze, saerTaSoriso Jurnalistikis mimarTulebiT. 2008 wels warCinebiT daamTavra piarskolis integrirebuli marketinguli komunikaciebis samTviani kursi. piar skolis koordinatoris Tanamdebobaze daniSvnamde TanaTin samyuraSvili jepras socialuri mediis menejerad muSaobda.

vaJa beriZe piar klubis mzrunvelTa sabWos Tavjdomared airCies

2 oqtombers, piar skolaSi piar klubis dafuZnebis ceremoniali gaimarTa. klubSi gawevrianeba yvela kursdamTavrebuls SeuZlia. amave dRes klubis wevrebma mzrunvelTa sabWos Tavmjdomared qarTveli Jurnalisti da gamomcemeli, sazogadoebasTan urTierTobis specialisti vaJa beriZe airCies.

2009

#13

oqtomberi

3


fasdaklebis kvireuli

5-6 oqtombers masStaburi “studenturi” promo aqcia moewyo. 18 umaRles saswavlebelTan 2 dRis ganmavlobaSi promo gogonebi studentebs acnobdnen maRazia “ALCOTT”-is specialur SeTavazebas. 5 oqtombridan 11 oqtombris CaTvliT studentebs SeeZloT maRaziaSi 10 procnetiani fasadaklebiT esargeblaT.

gau-Tbilisis piar skolis kursis promo aqcia qarTul-amerikuli universitetis piarskolis iniciativiT Catarda promo-aqcia, romlis mizans umaRlesi saswavleblebis studentebis integrirebuli marketinguli komunikaciebis saswavlo kursis Sesaxeb informireba warmoadgenda. proeqtis miznidan gamomdianre SerCeul iqna Tbilisis 11 umaRlesi saswavlebeli. TiToeul unioversitetSi studentebs daurigdaT gau-Tbilisis piar-skolis flaerebi. promo gogonebi acnobdnen stundetebs saswavlo kursis Sesaxeb, romelic gulisxmobda piar-menejeris profesiis Seswavlas 12 kviris ganmavlobaSi.

2009

#13

oqtomberi

4


www.livefortuna.com onlain kazinos sareklamo kampania

24-25 oqtombers Tbilisobis dResaswaulTan dakavSirebiT, onlain kazinom www. Livefortuna.com sareklamo kampania Caatara. proeqtis gansaxorcieleblad winaswar SeirCa “Tbilisoba 2009�-isTvis dagegmili gasarTobi RonisZiebebi. Tbilisis centralur quCebsa da moednebze, xilisa da Cais festivalze, avtogamofenaze, koncertebsa da sxvadasxva sanaxaobebze Tavmoyril uamrav xalxs 2 dRis ganmavlobSi BTL.ge-is promo gogonebi avrcelebdnen da acnobdnen internet kazinos sainformacio flaerebs, romelic Tavisi originaluri dizainiT mosaxleobis ovaciebs imsaxurebda. aqciam saxalisod da sainteresod Caiara. proeqtis Semdeg saitze www. Livefortuna.com Semosuli unikaluri momxmareblis raodenoba 80 procentiT

#13

2009

5

oqtomberi


baqsvudis saerTaSoriso skola TbilisSi

26 oqtombers, baqsvudis saerTaSoriso qselis Tbilisis skolis prezentacia gaimarTa. RinisZiebas umaspinZles baqsvudis britanuli skolis direqtorma, gails satonma da baqsvudis Tbilisis skolis direqtorma, levan xaratiSvilma. gaxsnis ceremonias, skolis maswavleblebsa da mSoblebTan erTad, daeswrnen ganaTlebisa da mecnierebis ministri nika gvaramia, xelisuflebis, ganaTlebis sferos, arasamTavrobo organizaciebis warmomadgenlebi da Jurnalistebi. britanuli saganmanaTleblo dawesebuleba gaeros asociaciis saerTaSoriso skolis bazaze gaixsna, romelic 2000 wlidan warmatebulad funqcionirebs saqarTveloSi. “idea imis Taobaze, rom baqsvudis skola TbilisSi gagvexsna, wels zafxulSi gaCnda. saqarTvelos ganaTlebis saministros inglisurenovani sazafxulo skolis proeqtis erToblivi ZaliT warmatebulad ganxorcielebis Semdeg, aseT mokle droSi Cven qarTvel partniorebTan ukve saerTo skola gvaqvs.

#13

2009

6

britanuli da qarTuli ganaTlebis tradiciebis Tanxvedra, Tanamedrove swavlebis mniSvnelovan kerad aqcevs baqsvudis skolas TbilisSi,” – miaCnia baqsvudis saerTaSoriso skolis xelmZRvanels, gails satons. “baqsvudis saerTaSoriso skola TbilisSi, britanul mxaresTan intensiuri TanamSromlobis Sedegad,Zalzed mniSvnelovan siaxleebs SesTavazebs moswavleebsa da maT mSoblebs, rac Tvisobrivad ganaviTarebs da gaaumjobesebs ganaTlebis xarisxs Cvens skolaSi,” _ iTqva prezentaciaze.

oqtomberi


fexburTis akademia baqsvudis Tbilisis skolaSi 27 oqtombers, baqsvudis saerTaSoriso qselis Tbilisis skolaSi qarTvel pedagogebisa da moswavleebisTvis saCvenebeli safexburTo wvrTna gaimarTa, romelsac baqsvudis britanuli skolis safexburTo akademiis xelmZRvaneli jim kolstoni waruZRva. britaneli, uefas mier akreditirebuli mwvrTnelis mier organizebul fexburTis master-klasSi, baqsvudis Tbilisis skolis warmomadgenlebTan erTad sxva skolis bavSvebma da maswavleblebmac miiRes monawileoba. dasasruls gaimarTa ormxrivi sparing-matCi. “skolis bazaze safexburTo akademiis CamoyalibebasTan erTad, qarTveli bavSvebi monawileobas miiReben sxvadasxva sportul turnirebSi, romlebic gaimarTeba baqsvudis qselis sxva qveynebis skolebTan,” _ aRniSnavs baqsvudis Tbilisis skolis direqtori levan xaratiSvili.

inglisuri enis seminarebi qarTveli maswavleblebisTvis 29 oqtombers, baqsvudis Tbilisis skolaSi inglisuri enis maswavleblebisTvis seminari gaimarTa, romelsac baqsvudis britanuli skolis enebis kaTedrisa da adamianuri resursebis marTvis departamentis xelmZRvaneli, jilian jonsoni waruZRva. RonisZieba Catarda “inglisuri enis maswavlebelTa asociaciis” (ETAG) mxardaWeriTa da misi wevrebis monawileobiT. seminars Tbilisis sxvadasxva skolis ocdaaTamde pedagogi eswreboda. “saqarTveloSi inglisuri enis swavlebis maRali donea. Tbilisis masStabiT skolebSi sakmaod profesionali da gamocdili pedagogebi muSaoben da saministroc zrunavs maT mudmiv ganviTarebaze. Cveni seminari ki, ufro inglisuri enis, rogorc ucxoenis swavlebis uaxlesi teqnologiebis gacnobasa da arsebul praqtikaze msjelobas exeboda,” _ aRniSna baqsvudis britanuli skolis enebis kaTedris xelmZRvanelma, jilian jonsonma.

2009

#13

oqtomberi

7


saqarTveloSi xelebis dabanvis saerTaSoriso dRe aRiniSna 15 oqtombers, xelebis dabanis saerTaSoriso dRe saqarTveloSic aRiniSna. promo aqciis mizans mosaxleobaSi higienuri qcevis propaganda warmoadgenda. Ria cis qveS moswavle-axalgazrdobis sasaxlis mimdebare teritoriaze gaixsna gamofena, sadac warmodgenili iyo saqarTveloSi sxvadasxva istoriul epoqaSi arsebuli pirad higienasTan dakavSirebuli nivTebi da samuzeumo eqsponatebi. dilis 9 saaTidan specialur maisurebSi gamowyobili 10 promo gogona gamvlelebs mouwodebdnen higienis dacvisken, sTxovdnen iqve adgilze daebanaT xelebi, acnobdnen maT sareklamo bukletebs da uxsnidnen xelebis dabanis swor meTodebs. “dReSi ramdenjer iban xels?” – dRis aqtualur frazad darCa.

higienis gakveTilebi umcrosklaselTaTvis

15 oqtombers, xelebis dabanis saerTaSoriso dResTan dakavSirebiT, TbilisSi, gldaninaZaladevis raionis sajaro skolebSi umcrosklaselebisTvis gankuTvnili higienis gakveTlebi Catarda. 1 kviris ganmavlobaSi higienis gakveTili dedaqalaqis yvela sajaro skolis 2-4 klasis moswavleebs CautardaT. moswavleebi gakveTilze gaecnen higienuri qcevis normebs da miiRes informacia maTi dacvis mniSvnelobaze. “piradi higienis xelSemwyobi qcevis propagandis kampania” miznad isaxavda sxvadasxva samizne jgufebSi piradi higienis swori qcevis danergvas da misi meSveobiT gri pisa da sxva infeqciuri daavadebebis gavrcelebis riskis Semcirebas.

Tbilisis sajaro skolebSi higienis gakeveTilis Casatareblad maswavleblebma specialuri treningi gaiares. trenings TiTqmis yvela skolis dawyebiTi klasis pedagogi eswreboda. trenings uZRveboda “daavadebaTa kontrolis da sazogadoebrivi janmrTelobis erovnuli centris” eqsperti daviT wereTeli. treningze maswavleblebi gaecnen saprezentacio masalas da zogadad informacias piradi higienis mniSvnelobis Sesaxeb, infeqciuri daavadebis gavrcelebis prevenciis mxriv. treningSi monawile pedagogebs daevalaT “higienis gakveTilis” Catareba. specialuri treningi Tbilisis sajaro skolis 120 maswavlebels Cautarda.

#13

2009

8

higienis gakveTilebis Casatareblad maswavleblebs specialuri treningebi Cautares

oqtomberi


haidelbergcementis rusTavis qarxanaSi vorqSofi Catarda 7-8 oqtobers, haidelbergcementis rusTavis qarxanaSi kompaniis dilerebisTvis samuSao Sexvedra gaimarTa, romelsac sxvadasxva qveynis warmoamdgenlebi eswrebodnen. vorqSopis farglebSi moewyo rusTavis qarxnis daTvaliereba da samomavlo gegmebis prezentacia.

piaris samagido wignis prezentacia arsebuli mdgomareoba

rusTavSi, samoqalaqo monawileobis kvireulis farglebSi, gau-Tbilisis piar skolis leqtorebisa da “samoqalaqo ganviTarebis saagentos” mier momzadebuli samagido wignis “strategiuli midgoma warmatebuli sazogadoebasTan urTierTobisTvis” wardgena moxda. prezentaciaze misul stumrebs wigni, romelic gankuTvnilia uSualod TviTmmarTvelobis moxeleebisTvis, qvemo qarTlis adgilobrivi TviTmmarTvelobis organoebis warmomadgenlebs, jepras ufrosma konsultantma kaxa maRraZem gaacno.

2009

#13

oqtomberi

9


strategiuli midgoma warmatebuli sazogadoebasTan urTierTobisTvis samagido wigni qvemo qarTlis TviTmmarTvelobebis sajaro moxeleebisTvis avtorebisgan winamdebare naSromi warmoadgens qvemo qarTlis regionis municipalitetebis adgilobrivi TviTmmarTvelobis da mmarTvelobebis organoebisa sazogadoebasTan urTierTobaze pasuxismgebeli struqturuli erTeulebisa da TanamSromlobis saqmianobis samagido wigns, sadac asaxulia mosaxleobasTan da sxva samizne jgufebTan komunikaciisadmi strategiuli midgomis mniSvneloba da aucilobloba. sazogadoebasTan urTierTobis sferos istoria sazogadoebasTan urTierTobis dargi, rogorc profesiuli saqmianobis sfero, didi xnis istoriiT ar gamoirCeva, Tumca piari, rogorc mas CvenTan Semoklebulad vuwodebT dRevandeli cxovrebis ganuyofeli nawilia. piari warmoiSva XX saukunis dasawyisSi. Tumca: eraySi (Zvel SuamdinareTSi) arqeologiuri gaTxrebis dros i poves warwera, romelSic dasabuTebuli iyo, rom rac met mosavals moiyvandnen adamianebi, miT ufro mdidari iqneboda qveyana.

sem bleki: piari – esaa organizacias/pirovnebasa da sazogadoebas Soris harmoniis miRwevis xelovneba da mecniereba, romlis mizania simarTlesa da srul informirebulobaze damyarebuli urTierTgagebis fr enk Camoyalibeba. j piar i Se efkins i: dgeb da s a azog adoe organiz arse bu ba ac komu li Sid s Sori iasa s nikac a Tu iebis for gare mi speci sagan, r yvela f o urT iuri mi mlis m ie izan z i dasa rTgageg nebis m iRwe a myar bis va ebl ad.

Zvel saberZneTSi azrebis damajereblad gadmocema (oratoroba) maRal Tanamdebobaze moxvedris mTavari ganmsazRvreli faqtori iyo. maSindel logikasa da ritorikaSi warmatebuli adamianebis (sofistebis) gamosvlebSi ikveTeba Tanamedrove piar-xerxebi.

skot katlipi:

Zvel romSic darwmunebis unari lideris erT-erTi mniSvnelovani Zala iyo. iulius cezari, brZolis win, sazogadoebis mxardaWeras maT winaSe gamosvliT, saWiro informaciis da argumentebis moyvaniT aRwevda. me-17 saukunis 60-ian wlebSi romis papma grigol XV-m Seqmna “propagandis instituti”, romlis mizani iyo “WeSmariti rwmenis” gavrceleba. es instituti ganumartavda adamianebs kaTolikuri rwmenis upiratesobebs. realurad, piaris fesvebi swored piarpropagandaa. ra aris piari? vinaidan, es sfero adamianis subieqtur aRqmasTan modis TanxvedraSi da ar arsebobs erTiani obieqturi safuZveli, rac gaaerTianebda piaris umTavres princi pebs, dResdReobiT, msoflioSi sazogadoebasTan urTierTobis 600-ze meti gansazRvreba arsebobs. am mxriv gamonaklisi arc Cveni qveyanaa, sadac ramdeni adamianicaa, piaris imdenive gagebaa. swored amitomaa mniSvnelovani am sferosadmi sxvadasxva midgomis codna. qvemoT CamoTvlilia sazogadoebasTan urTierTobis ramdenime yvelaze popularuli ganmarteba:

sain piari – esaa da i ur analitik iuri –teqnolog procedurul elic om r sistema, qmedebebis oeqtis pr i ul ke cal mimarTulia Soris, bs ee monawil SigniT, mis wileebsa oeqtis mona agreTve pr is r emocvas So da maT gar iisaken, ac z ni mo r s ha urTierTobi T bi warmate am proeqtis mizniT. is eb el ci ganxor

mixei

l

dimSi piari ci: – esa gasam yareb a saqmiano la ba r sazog epu adoeb d, romli aSi d s miz taciis Sexed omina uleb ania ebi nt mxard aWeri sa da qc i e s vebis warmo adgen mopoveba. s dag momz adebu egmil piari l qm mimar da ka ede Tu r sazog lia org bebs, rom gad aniza lebi adoeb c ciasa as So urTi da er ris uzru Tgagebisa nvel yofis da keTil ken. ganwy obis

#13

2009

10

vi: a. n. Cumiko formacio-

piari aris menejmentis funqcia, romelic ayalibebs da xels uwyobs organizaciasa da publikas Soris urTierTxelsayrel urTierTobas, romelzec damokidebulia warmateba Tu warumatebloba.

oqtomberi


strategiuli midgoma warmatebuli sazogadoebasTan urTierTobisTvis

Sesavali

6

7

i

cieb

nda kome

re

qvemo qarTlis adgilobrivi TviTmmarTvelobis organoebSi unda Seiqmnas axali struqturuli erTeuli, xolo sadac aris daerqvas sazogadoebasTan urTierTobis samsaxuri, romelic pasuxs agebs informaciis akumulirebis,Seqmnis, analizis, prognozirebisa da piaris ganxorcielebis procesze. aRniSnuli struqturuli erTeuli unda iyos uSualod pirveli piris daqvemdebarebaSi. amasTan,sami wlis ganmavlobaSi aqtiuri muSaoba unda warimarTos TanamSromelTa kvalifikaciis amaRlebisa da kadrebis optimaluri raodenobis gansazRvris kuTxiT. aRniSnuli cvlilebebi daexmareba sammarTvelos TanamSromlebs ufro aqtiuri monawileoba miiRon: gadawyvetilebis miRebaSi (sakomunikacio da sxva saxis kampaniebis biujetis gansazRvra da rekomendaciebis miwodeba finansuri departamentisTvis) davalebebis dagegmvis procesSi efeqtian angariSgebaSi

2009

#13

oqtomberi

11


Gepra-NewsLetter-October-2009