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WELLNESS TRENDS, INNOVATIONS AND LEADERS

Wellness Magazine 24 NUMBER 1 YEAR 10

SOFTWARE EQUIPMENT

CARDIO STRENGTH REHABILITATION

SERVICES

The Wellness Solution

AFTER SALES BUSINESS CONSULTING EDUCATION MARKETING SUPPORT INTERIOR DESIGN FACILITIES MANAGEMENT

WELLNESS SYSTEM WELLNESS MANAGER TRAINING ROOM

BEIJING 2008: Technogym named as Exclusive Official Supplier

No company can offer you such a complete wellness solution for your business as Technogym速. Experienced backed by 30,000 equipped clubs throughout the world, innovative products and dozens of industry experts to help you ensure the success of your company.

TECHNOGYM UK LTD. Tel: +44 1344 300236

TECHNOGYM USA Corp. Tel: +1 206 6231488 Toll free: 800 8040952

www.technogym.com

MAGAZINE FOR OPERATORS


Editorial Nerio Alessandri President, Technogym

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esterday Sydney, Athens and Turin; tomorrow Beijing. Just a few weeks ago, the foundations for an exciting Olympic campaign were laid with the official signing by BOCOG (Beijing Organising Committee) of the partnership contract for the forthcoming Beijing 2008 Olympic Games. This signature represents the fact that Technogym will be the only non-Chinese company nominated as an Exclusive Official Supplier to the Games. This important achievement sets our company apart as the main reference partner in the sector of technology for athletic preparation, rehabilitation and Wellness throughout the world. The fourth, and certainly the most important and eagerly awaited Games in modern history, was an unexpected result made possible by the contribution of all and represents a remarkable achievement by the company as a whole. It is no coincidence that Technogym has been chosen by the rigorous Beijing Organising Committee for the technology, safety and completeness of our range of products and services. The decision was also influenced by Technogym’s experience gained in previous Olympic events, including the last Asian Games held in Doha, Qatar, in December 2006. On this basis it seemed fitting to dedicate the front cover of Wellness Magazine to Beijing 2008, even if it is still some way off. Furthermore, I am convinced that this achievement will have a positive impact on the industry as a whole, since the fundamental importance of fitness and wellness has been recognised by the single most significant and popular sporting event on the planet. We are proud to be the standard bearers for the Olympic Games on behalf of an industry which these last few years has successfully improved its professionalism and credibility, whilst fulfilling an increasingly significant social commitment - combatting disorders derived from a sedentary lifestyle - and strongly opposing the deplorable and dishonest practice of doping. Featuring alongside the rightful celebration of the Olympic announcement and the most recent international sporting events to which Technogym is committed, the magazine also contains, as usual, a wide range of topics: from current trends in the United States to scientific evidence on stretching and strength training for diabetics, from the secrets behind the success of the most prestigious clubs in the world to our latest products and services. On the subject of products, our main focus is on Cardio Wave and the latest innovations introduced to make working out even more fun, enabling users to listen to their own music and watch their favourite videos or films. We also take a look at FLEXability, the brand new line for stretching which will make its world debut at IHRSA. FLEXability itself represents the full completion of a product range which, alongside leading-edge cardio and strength equipment, can now also offer efficient and innovative solutions for muscle stretching. In short, a genuine Total Wellness Solution. Easy Line also deserves a mention. Presented just last year, the Technogym proposal for metabolic circuit training is already appreciated by a rapidly evolving market which - as we will hear from the managers of successful clubs - is increasingly oriented towards innovation and service quality as a means of making the difference. A prime example is Liverpool Central Library, which has chosen to install an Easy Line circuit in its reading area so that people can make the most of their waiting time by fitting in a light, yet beneficial workout. The perfect combination for a fit body and mind: the Wellness era has well and truly begun! Good Wellness to you all, Nerio Alessandri President, Technogym


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• Increases the Trainer’s revenue • Offers unlimited movements and progressions • Provides a new training program, the Kinesis method

Kinesis™ for the End User • Lets you experience a new total movement • Improves balance, flexibility and strength • Engages the mind and body in a relaxing space

TECHNOGYM UK LTD. Doncastle House, Doncastle Road, Bracknell BERKSHIRE RG12 8PE Tel: +44 1344 300236 UK_Info@technogym.com

Kinesis™ Patents • Fullgravity Technology • 3D Pulley System • Kinesis Wall patents pending by Technogym SpA

TECHNOGYM SpA Via Giorgio Perticari, 20 47035 GAMBETTOLA (FC) ITALY Tel: +39 0547 650500 info@technogym.com

www.technogym.com


Wellness Magazine 24 NUMBER 1 YEAR 10

Contents

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Events: Olympics: Beijing 2008 chooses Technogym Events: America’s Cup and Asian Games Doha 2006 4 Products: Wave, the breakthrough in cardio training Products: FLEXability: the future of stretching Trends: Fitness and Wellness: US market trends Successful clubs: What makes the difference Customers give their views: Sport City Products: Easy Line, for successful metabolic training Research: Physical exercise and type 2 diabetes: the role of strength training Kinesis Case Histories: USA and England Evidence-based Wellness: Flexibility: does it have any scientific basis? Total Wellness Solution: Wellness Design: one team for three levels of service Wellness System: The strength of experience 38 Club Layout: Women-only clubs, designed to pamper

4 8 10 14 16 18 21 22 24 28 30 34 36 38

Columns Wellness Lifestyle Welcome into the Wellness family Fairs and Events Calendar Focus 42

40 42 43 44


E V E N T S / B E I J I N G O LY M P I C S 2 0 0 8 by Giulia Muttoni

Beijing 2008 chooses Technogym The first Olympic gold at the upcoming Olympic Games goes to Italy. It also confirms that for the fourth time, Technogym is put in charge of training Olympic athletes

N The Games of the XXIX Olympiad will begin on 8 August 2008. A total of 12,000 athletes representing around 200 nations are expected to participate in Beijing 2008

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ow that the excitement of the World Cup and Turin 2006 has subsided and the curtain has fallen on the 15th Asian Games held recently in Doha, the sails are being hoisted for the America’s Cup, whilst in Beijing, feverish preparations are underway for the next Olympics. Besides involving superior athletes from around the world, these events have another common denominator: all have chosen Technogym as the distiguished provider for training and preparing elite athletes. It is a solution which brings continuity between the recent past, the topical present and the eagerly anticipated future.

At 8:08 a.m. on 8/08/08 - by no means a random date because eight is considered a lucky number according to Chinese tradition - the world will watch the opening ceremony of the XXIX Olympic Games. Over the following weeks we will watch athletes across all 28 events reach for gold (there is expected to be a greater number of participants than the 10,500 athletes who competed at Athens 2004). However, the first gold medal has already been won by Technogym, which has been appointed as the Exclusive Official Supplier to the BOCOG (Beijing Organizing Committee of the Olympic Games), based on the superior technology, quality and completeness continued on page 6


E V E N T S / B E I J I N G O LY M P I C S 2 0 0 8

THE REASONS BEHIND THE SELECTION by Luca Ravaglia For the fourth time, after Sydney 2000, Athens 2004 and Turin 2006, Technogym is once again working alongside the best athletes on the planet, bringing to the forefront its exceptional experience in supporting athletic preparation. This resume speaks for itself, and Technogym’s reputation for the highest service and products continues to impress and exceed expectations. Yet behind the selection of Technogym as Exclusive Official Supplier to the Olympic training facilities, underneath its unparalleled equipment and services, there is also a mission, a history with founding values. Technogym is inspired by a special vocation, which is to promote wellness for all: hence the name, The Wellness Company. Furthermore, Technogym was also chosen by the Beijing Committee 2008 to represent Fitness & Wellness at the world’s largest sports competition. The promotion of health through exercise and positive lifestyle choices is an ideal which ties in perfectly with the Olympic values. But Wellness has universal implications for people of all ages, backgrounds, and interests: one need only think of the Move for Health campaign, launched by the World Health Organization as early as 2003 to promote this very concept. Looking after one’s body to stay young and healthy often leads to an interest in sports, and for some, a passion to push oneself to their physical limit. This drive is well known to champions, who trust in Technogym when striving for excellence whilst training and home and competing abroad. These athletes recognise the importance of maintaining superior health and stamina to avoid or reduce the risk of injury. Olympic athletes undergo a lifetime of intense training and cannot afford to give their body any less than the best when pursuing an Olympic dream, from hiring expert fitness professionals to training on top of the line exercise equipment. Athletes demand safer, highperformance, reliable machines; the Olympic Committees provide them with the best the market has to offer, both to safeguard their health and to ensure they are in the right condition to deliver maximum performance. Technogym is deemed most capable of fulfilling these two requirements. From the company’s point of view, getting another chance to work alongside Liu Jun, Deputy Marketing Director of the BOCOG, awards Technogym, represented by Alberto Pacchioni the finest international athletes is a cause for celebration in itself, especially (Corporate Relations Director), the role of Exclusive Official Supplier to the forthcoming Olympic Games. since it represents a sign of renewed trust. Not only this, it is also a unique The ceremony took place at the Italian embassy in Beijing on 8 February opportunity for Technogym to collect feedback and learn about ways to improve and fine-tune its equipment to benefit users all over the world. The satisfaction of elite athletes is shared with millions of users who benefit from Technogym equipped facilities worldwide. It is also shared by owners and managers who are in turn rewarded for their sound investment. The Beijing Olympics 2008 will be a global event like never before, and the participation of Technogym, a company which makes Wellness and innovation its mission, will lead to spin-offs for the entire industry. It is an industry in which Technogym has long played a pioneering role in promoting innovation. The challenge continues beyond the Great Wall: see you at Beijing 2008!

THE OLYMPICS AT A GLANCE Period: 8 - 24 August 2008 5 mascots: Beibei (blue), Jingjing (black), Huanhuan (red), Yingying (yellow), Nini (green) 10 training facilities entirely outfitted with Technogym equipment 28 athletic events 60 hectare Olympic Village 200 participant nations 303 medals up for grabs 1,000 pieces of Technogym equipment, including cardio/strength machines, movement systems and accessories 16,000 Olympic athletes and judges 23,322 guest rooms in 81 hotels (source: www.beijing2008.com )

THE CHINESE FITNESS & WELLNESS MARKET IN FIGURES Total turnover for 2006: 497,600 million USD Number of active clubs: 980 Active members: 1,290,000 Members as a percentage of population: 0.11% in China and 1.8% in Taiwan (source: IHRSA Global Report 2006) As the data shows, the Chinese fitness & wellness market has some way to go to reach its potential, although there has been exponential growth in the number of people attending clubs to keep fit, especially in the major cities. Over the next few years, thousands of facilities are expected to open in the country’s largest cities: to give some idea of what lies in store, one need only to remember that the population in China is over one billion. The growth rates of this young market represent a great opportunity for the industry.

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E V E N T S / B E I J I N G O LY M P I C S 2 0 0 8

Chinese athletes working out on Technogym equipment at the recent Asian Games Doha 2006

The National Stadium, the main venue for the Olympic Games, is nicknamed the ‘Bird’s Nest’ due to its peculiar shape. The installation of its steel structure was completed on 31 August last year, whilst the remaining construction is due to be completed by the end of 2007

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of its range of products and services, as well as for the experience it has accumulated at the last three Olympic Games. As a tantalizing foretaste of things to come, an Exclusive Partnership agreement has been signed with the Chinese Olympic Committee (to which the BOCOG is directly affiliated), which has chosen to entrust the athletic preparation of its national teams to Technogym.

One of the many facilities of note is the first gym with Wellness System to be installed in China’s most important training facility, the spectacular new Olympic velodrome. This is also where athletes participating in fencing, cycling, triathlon, pentathlon and horse-riding events will train. Technogym therefore has a dual role to play: Exclusive Partner to the COC (China’s National Olympic Committee) to which all 36 Chinese sports federations report; and Official Exclusive Supplier to the BOCOG. This second role entails the provision of around 1,000 cardio and strength machines, 10 training facilities - including the main facility in the Olympic Athletes’ Village - a wellness centre for the staff of the BOCOG and another centre for the 20,000 journalists expected to attend. As for services, Technogym will provide technical support staff and several fitness coaches qualified to train professional athletes. The Organizing Committee is promising a lavish spectacle and is prepared to make the financial commitment to make it happen - it has generously increased the amount allocated for organisation and infrastructures to nearly $37 million. This budget gives some idea of how extravagant the event is likely to be. With the opening ceremony less than a year and a half away, Beijing is already showing the world its commitment to the world’s premier athletic event. ■


E V E N T S / B E I J I N G O LY M P I C S 2 0 0 8

ONE WORLD, ONE DREAM This is the slogan of the 2008 Beijing Olympics. It fully reflects the essence and universal values of the Olympic spirit: Unity, Friendship, Progress, Harmony, Participation and Dream. According to the official site www.beijing2008.com, it is a simple expression which nevertheless has profound meaning and conveys China’s lofty ambition to form part of the global community and civilisation and to create a bright future hand-in-hand with the rest of the world. It expresses the firm belief of a great nation with a long history of 5,000 years, a nation committed to achieving peaceful development and a harmonious society. These concepts give rise to the three guiding themes of Beijing 2008: Green Olympics (nature), High-tech Olympics (advanced technology) and the People’s Olympics (global participation).

A DANCING CITY Every Olympic emblem tells a story; there is certainly a wealth of meaning behind the emblem of the 2008 Beijing Games. ‘Chinese Seal, Dancing Beijing’ - as it is known - resembles the second character in the city’s name and depicts a person dancing. The form of a human being on the move stands for the beauty and magnificence of life. Its graceful curves are like the body of a wriggling dragon, symbolising the past and future of Chinese civilisation, while simultaneously pulsing with the vitality of today’s China. It is an emblem which places athletes and people at its heart, united in a dance which embraces all of humanity. The designer of the Dancing Beijing emblem intends it to encapsulate the city’s gradual changes and development; the symbol is dignified yet surrounded by an aura of romance, reflecting the nation’s thoughts and emotions. However, it is also an invitation: the open arms represent China welcoming the rest of the world and inviting it to savour the hospitality and sincerity of China’s people, to experience the beauty of the capital city’s historic heritage, and to feel the energy of this modern country.

ALL ROADS LEAD TO BEIJING The BOCOG, the Beijing Organizing Committee, has announced the construction of new infrastructures around the Olympic venues. These include four bridges and 62 roads, many of which are already open to traffic: this has increased the total length of Beijing’s highways to nearly 20,500 km. This figure is particularly remarkable, given that in the early 1980s the country had only 6,500 km of highways. According to the BOCOG, the Olympic Games will accelerate China’s integration into the international community and will draw attention to all the positive changes in the country over the past 20 years. The Chinese authorities, engineers, technicians and labourers are also committed to developing eco-compatible projects to reduce impact on the environment and conserve energy. By 2007, all planned construction projects will have been completed.

A NEST FOR ALMOST 100,000 PEOPLE The National Stadium, nicknamed the ‘Bird’s Nest’ due to its peculiar shape, is a majestic venue which will host the opening and closing ceremonies of the XXIX Olympiad. It measures 10,000 m 2 and seats 91,000 spectators. It was designed by Swiss architectural firm Herzog & de Meuron in collaboration with the China Architecture Design Institute. During the Games it will host football as well as track and field events; after the Games it will be used for national and international sporting events, in addition to entertainment features. It is due to be completed by the end of 2007.

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E V E N T S / A M E R I C A’ S C U P AMERICA’S CUP TESTS: THE CHALLENGE BEGINS IN VALENCIA

The Luna Rossa team was the first to set up its base in Valencia and begin training offshore. The season recently ended with Luna Rossa claiming 19 victories in 25 match races

Two challenges in a row for the Mascalzone Latino team, whose new skipper and tactician is Vasco Vascotto, one of Italy’s most famous sailors, making his debut in the America’s Cup

The new America’s Cup adventure - which docks in Europe for the first time in its 152-year history - began in 2004 and Louis Vuitton Acts have so far been held in Marseille, Malmö Skane and Trapani, with the next scheduled to take place from 3 to 7 April in Valencia, the city designated to host the competition’s 32 nd edition. This will be the final chance to see all 12 teams racing together; in fact, once the Act finishes, the reigning Alinghi team will train on its own, far from the challengers competing in the Louis Vuitton Cup (1-12 June). Once these challenger selection finals are over, Alinghi will finally return to face the designated challenger from 23 June to 7 July. The competing teams are made up of the finest sailors, sailmakers, nautical engineers, designers and constructors in the world: success depends on the efforts of hundreds of people, even if victory will be claimed by the crew itself. The winning team must complete each race like a well-oiled machine in which all the gears flow in perfect sync: harmony, complicity and concentration on the team’s shared objective are essential. This calls for an exhausting preparation process and the importance of having Technogym as Technical Supplier has already proved to be self-evident: on this occasion 200 innovative machines, specifically designed for the competition, have been provided and installed in the bases of Italian syndicates Luna Rossa and Mascalzone Latino and Swiss syndicate Alinghi. Fitness coach Vernon Neville, taking part in his second America’s Cup with the Luna Rossa team, explained the importance of variety in physical training: “It’s key to being able to conduct a good training programme. As preparation for the America’s Cup begins three years in advance, it’s essential to ensure that the crew members are motivated and committed over this extended period of time.” Technogym was able to offer the most suitable solution for this need with Kinesis, which was selected precisely because it enables users to perform hundreds of different exercises and movements designed to improve strength, flexibility and stability. Trainer Andrea Madaffari, who is in charge of the Mascalzone Latino team, stresses the importance of differentiation: “The teams of athletes work at varying speeds and levels in order to respond better to the specific demands placed on each individual and to form a close-knit group which moves in unison. The same training intensity achieved by the grinders, for example, must also be matched by the other crew members to raise everyone’s endurance levels.” This one machine offers a complete solution. That which used to be the Top XT PRO, a core model already used to successfully improve the performances of grinders, has undergone a radical evolution, culminating in the creation of Top Excite: a much more comprehensive model developed thanks to the invaluable input from the Luna Rossa and Alinghi team fitness coaches. Known as an arm ergometer, it is the only machine to allow cardiovascular training which exclusively engages the upper limbs. This eclectic and extremely robust machine can be used for a wide variety of applications from rehabilitation to warm-up exercises for gym users prior to weight training sessions, as well for achieving maximum performance in certain types of extreme training, such as that required by grinders in regattas. The two crews, which will act as partners for the tests, will be provided with the equipment from March, with general release scheduled for September. From March, Top XT PRO (pictured with the Alinghi team during a workout) will be replaced by Top Excite, an evolution developed thanks to the input of fitness coaches from the Swiss syndicate and Luna Rossa. The crews will act as partners for the America's Cup tests; the challenge begins in Valencia

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EVENTS / ASIAN GAMES DOHA 2006 ASIAN GAMES: TECHNOGYM AT THE SERVICE OF 10,000 ATHLETES by Kathryn Carlisle The 15th Asian Games were played out in Doha at the end of 2006. The more than 10,000 participants who flocked into Qatar met with an unprecedented sponsor in Technogym, who installed three gyms in the athletes’ village, the Khalifa Stadium and the West Best Lagoon, spanning a total of 1,000 m 2. The 1,700 kilometres run on each of the 30 Run Excite machines were an essential support for the athletes, as too was the Wellness System: the 5,000 interactive Keys distributed recorded the training of half of the athletes, who quickly became expert users. The cardio equipment was widely used by participants across all the disciplines, whilst the strength training machines were used for personalised training programmes, in accordance with each individual’s pre-set goals. The volleyball players of the United Arab Emirates found something special in Cardio Wave, which strengthens the glutes, thighs and core stabiliser muscles, thereby enabling them to leap higher and faster. Kinesis also proved to be a runaway hit with everyone but was especially appreciated by participants in the martial arts, wrestling, boxing, handball, softball and tennis disciplines. One such admirer was Indian wrestler Anil Kumar, who explained: “Kinesis also activates the smaller muscles and enables us to perform movements we use in competition and which we have to practice.” Japanese softball team member Emi Inu echoed his words: “Finally, a machine specifically designed for mirroring the movements involved in our sport.” Mohammed Hassan, of the UAE handball team, was excited about the adaptability and precision of Kinesis: “It’s perfect for both training and rehabilitation. I’m recovering from an injury and with Kinesis I can maintain my overall fitness, whilst training my injured arm at the same time so that I can quickly regain use of it.”

The athletes’ village in Doha with one of the three gyms equipped by Technogym. Around 1,700 km have been run on each of the 30 installed Run Excite machines, fitted with Wellness TV

Emi Inui, of the Japanese national softball team, pictured training on Kinesis

The United Arab Emirates volleyball team find Cardio Wave particularly beneficial for strengthening the glutes, thighs and core stabiliser muscles

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PRODUCTS by Carolina Durante

Wave, the breakthrough in cardio training Fun, effective and suitable for all ages: these are the qualities that make Cardio Wave unique in its field

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Cardio Wave is for everyone: people who enjoy working out to music, people who might not be so young but are still active and people who want effective muscle toning

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he worst enemy of training is probably boredom. The Technogym designers have been able to overcome this problem with Cardio Wave, which manages to put the fun back into exercise. In fact, ‘Wave’ is different from all other cardio machines and is the result of research geared closely to market needs. Wave has actually created a new method of training which makes it possible to exercise in a totally unique way. One-dimensional workouts are a thing of the past: Wave activates muscles on three different planes of movement, combining extension, abduc tion and external rotation into a single exercise. It offers 25 levels of resistance and four different positions - although each user can experiment with many more combinations - to increase or decrease the level of intensity on the muscles. Rhythm and music are the engines behind Wave, inseparable

components which exert such a strong attraction over the user that it generates the urge to move, resulting in a truly unique synergy between machine and user. Fun is therefore the natural consequence of its use - whether individually or in a group - under the guidance of the trainer: this is because Wave is extremely versatile and the exercises are spontaneously accompanied by rhythm and music played out loud or directly via the user’s earphones during training. The legs, glutes and stabiliser muscles are the main areas activated by Wave which, with its patented lateral and multiplanar movement, has proven to be the most functional and effective car dio machine on the market - given the same exercise time - just a few months since its launch. It is no coincidence that Fun-ctional is the slogan of the new Wave advertising campaign, a term which


PRODUCTS Technogym uses to underline the fun and function al elements in Wave workouts. Despite being a cardio machine, Wave offers a training mode which activates the stabiliser muscles of the spine and pelvis, in other words those muscles which influ ence posture. This aspect is particularly important for more elderly people: posture plays a primary role in our personal perception of health and overall appearance, as well as others’ perception of us in this regard. Wave has proven itself effective in this way because it allows for training which improves stability and coordination. So, who are the ideal users of Cardio Wave? Definitely young sportsmen, who want to strengthen their legs for a better response on the ski slope or football pitch; also older people who are still active, who want to stay fit and improve their stability to combat the danger of falls; women who enjoy light, upbeat and varied exercise in time to music; finally, more active women who pay atten tion to their own wellness and overall muscle tone . Simply put, Wave is for everyone, regardless of age, physical fitness and most important of all, it is totally safe. This is one benefit which should not be under-valued: In fact, Cardio Wave uses Ergostride, an exclusive and patented biomechanical system which ensures a multiplanar, natural and effective movement. Small aesthetic touches have been applied to the original machine, such as the support handle which has been fully rubber coated (previously, the bottom section was finished in steel). The pedals are now made using special plastic materials which ensure greater comfort. Finally, the rear foot platform features an arrow indicating the direction from which the user should mount the machine. As demonstrated by the testimonials over the following pages, Cardio Wave can have a significant

impact in terms of growing a club’s business: with this in mind, it is essential that the innovative features of the product are communicated and perceived by the customer - the multiplanar movement, the high calorie burn and rapid muscle toning effect, the level of fun and variety of exercises, the equipment’s suitability for all user groups. As you will see, this will lead to increased attraction and member retention . ■

Now the new "compatible with iPod" feature makes working out even more fun, enabling users to listen to their own music and watch their favourite videos or films

caption

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PRODUCTS

WAVE CLAIMS A HOST OF AWARDS After the Innovation Award 2006 received at FIBO, the industry’s main European event, Cardio Wave continues to win important accolades. In the USA: Best Of Fitness Award The January issue of Health Magazine, the US magazine published by Time Inc. which has a readership of 7 million, has presented a prestigious award to Cardio Wave: in fact, it was recognised with the ‘2007 Best of Fitness Award’, the annual prize reserved for the best products in various industries, including the fitness industry. The machines were judged by Lynn Allen, an expert in the field whose many exploits include equipping the White House gym used by former President Bill Clinton. Allen justified her selection by declaring: “Cardio Wave is a fantastic alternative to existing muscular and aerobic exercises.” Thanks to this award, Cardio Wave will be able to use the mark (shown opposite) on all promotional materials and packaging for a whole year, drawing even greater attention to the excellence of the product.

In Belgium: Innovation Award After FIBO 2006, Technogym claimed another Innovation Award during the Professional Wellness Fair held in Belgium on 16 and 17 September last year. Scoring was restricted to visitors to the fair, who were able to assess over 20 products and concepts selected for this purpose. The news story was then covered by the specialist press and in particular by Fit & Health Magazine. Professional Wellness 2006 (fitness, wellness, health & beauty) is a new fair which focuses particularly on beauty salons and female clubs. The Technogym stand, hosted by models who performed regular demonstrations, showcased 5 Waves and the entire Easy Line range.

Annick Pycarelle (in the green top), presents the Innovation Award to Michel van Ooijen (Trade Marketing Manager Technogym Benelux) on behalf of Professional Wellness 2006. They are surrounded by the Technogym team and Cardio Wave demonstrators

A GLAMOROUS LAUNCH IN ISRAEL

A photo taken from the Wave launch party in Israel, organised by Technogym distributor Agentek in Trask, Tel Aviv

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For the Cardio Wave launch in Israel, which took place in early December 2006, Agentek - the country’s Technogym distributor - decided to organise an unprecedented event on a grand scale to which 500 guests were invited, including gym owners, directors and proprietors of sporting goods store chains, as well as journalists and top celebrities. The Healthcare & Sports Division of Agentek went to surprising lengths to organise the party, which was held in Trask, a district in the port of Tel Aviv. The presentation focused on the vast number of machines and took the form of an impeccably produced and highly professional show. It was an unforgettable event which has got everyone in Israel talking about Technogym. Yoav Tzur, Managing Director of the Healthcare & Sports Division of Agentek, opened the party by describing the great step forward achieved by Technogym in terms of the technological innovation of Wave. The guests followed with great interest the onstage demonstrations performed by a number of models and led by a trainer who, in time to music, showed a selection of the infinite number of movements possible on Wave. “The objective of such a prestigious and spectacular event,” explains Yoav Tzur, “was to generate an element of curiosity surrounding the launch of Wave and to communicate the quality of Technogym’s products. In the fitness world we are used to such high-profile events, which are reported by the press and attended by celebrities. Our competitors know that they have no chance of matching our high standards. What’s more, the positive thing is that we still continue to reap the rewards of this event even today, a few months on: in fact, we have recorded a significant increase in sales and market share.”


PRODUCTS DEBUT IN THAILAND Last September the True Fitness chain, based in Singapore, opened its first club in Thailand’s capital city with an investment of $5 million. Located in Bangkok’s Exchange Tower Building, it spans 560 m 2 and boasts 50 Technogym Cardio Waves amongst its equipment. Fifty Waves have also been installed in two other True Fitness clubs, Desa Sri Hartamas and Subang Taipan, both in Kuala Lumpur, Malaysia. The Bangkok club has more than 10,000 members and plans to attract a further 6,000 in the near future, even though the fitness market in Bangkok is still finding its feet: only 2% of the population (10 million inhabitants) actually use a gym. The opening of the first True Fitness club in Thailand, in Bangkok, last September. 50 Cardio Waves have been installed in the 560 m2 facility

ENTHUSIASM FROM ENGLAND

From left, Kelly Reed and Chris Quint, Cardio Wave demonstrators, Dan Little, CW Master Trainer and Jemma Baker, Project Manager for the Cardio Wave launch

Between October and December 2006, seven Cardio Wave Launch & Training sessions were held in the UK, which resulted in enthusiastic comments and new members. The schedule included events at Virgin Active in Preston (11 October) and LA Fitness in Northwood (13 November). This is how Technogym’s Karl Dietrich described the session held at Virgin Active in Preston: “We began at five in the afternoon and what followed can only be defined as impressive! For three hours, every 15 minutes, demonstrations were held in a room packed with people. During the breaks, the team was called upon to assist an endless stream of members who wanted to try it out for themselves.” “Some participants told me they thought their legs were already looking more toned!” His words were echoed by Janine Cox, Assistant Manager at Virgin Active. “Our next step will be to organise lessons for small groups, like those demonstrated by the team.” “Now that I’ve tried it, I’m going to include Wave in my workout programme,” commented one club member, Rebecca Brail. “I hope that Virgin Active includes the lessons we have just completed in the programme, they’re great fun!” There was just as much enthusiasm at the session in LA Fitness, South Kensington, as witnessed by Technogym’s Brian Thompson: “We couldn’t have wished for more! The club asked us to arrange all the machines in a circle so that we could organise 10-minute lessons during peak times. It proved a real success.” Alex Newton, the Club Manager, went one further: “Our members have seen for themselves the true quality of these unique machines in an extremely fun and actionpacked setting. The team of experts were very motivating and able to convey with certainty that Cardio Wave is the way forward in terms of identifying and achieving fitness targets.”

HONG KONG, 100% SATISFACTION Wave came ashore in Hong Kong at Seasons Fitness - the club located in the heart of Garden Road which spans 930 m2 over three floors of the Citibank Plaza - from 15 to 19 January: one trainer, 5 machines and 5 daily sessions of guided training. The club ensured it was well-prepared for the event by setting up a display of leaflets and promotional materials in advance, in order to build interest and intrigue amongst its members. The sessions certainly generated plenty of interest: After having arranged the machines in a circle, John Ji, Technogym Master Trainer, began with a warm-up and stretching before putting the various groups through their paces and showing them a number of training variations, which also included exercises using balls and upper body movements. The staff collated some interesting statistics which revealed that, out of 82 members interviewed, 95% tried Wave for the first time, 100% were impressed by it and 98% claimed they would use it in future workouts. As regards the reasons for this positive feedback, 70% cited “more effective training,” 63% said “ease of use” and the “multiplanar movement,” 50% mentioned “increased activation of the glutes” and 45% appreciated the machine’s visual appeal. Gloria Wu, a regular user of the gym, summed up the qualities of Wave: “It’s special, it’s different and it burns calories very quickly.” John Ji, Technogym Master Trainer (second from right), during a demonstration session at the Seasons Fitness club, Hong Kong

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PRODUCTS by Carolina Durante

The future of stretching FLEXability is the name of the new product line for effective stretching

hen we are children we are agile and flexible, almost elastic. As we mature and age, our bodies gradually lose these characteristics to the detriment of the overall health of our physique. This is confirmed in guidelines drawn up by ACSM, the American College of Sports Medicine, which states that physical fitness is the result of three components: cardiovascular endurance, muscular strength and last but not least, flexibility. The importance of stretching in maintaining an optimal level of flexibility is extensively dealt with elsewhere in the magazine, in the “Evidencebased Wellness” section. The FLEXability project was inspired by the notion of creating a range of equipment which provides users with an efficient, easy, safe and stimulating means of improving flexibility. It has been developed by a team of orthopaedists, physiotherapists and exercise physiologists - guided by the Technogym Medical & Scientific Research Panel – which has fine-tuned a system comprising two appliances, one for the anterior muscular chain and one for the posterior muscular chain.

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The new FLEXability line offers club members an easy, comfortable and ready-to-go approach to stretching, whilst generating extra revenue thanks to activities which set the club apart from the competition. Real added value for the club

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FLEXability actually consists of two machines, Anterior and Posterior, which, by providing users with the means to perform stretches that activate an entire muscle chain rather than a muscle in isolation, enable the user to stretch the main muscle groups with only two exercises. Posterior acts principally on the posterior muscle groups of the spine and lower extremity /pelvic region. Furthermore, the equipment is ideal for people who spend much of the day on their feet, since it requires the user to adopt a special exercise position in which one or more lower limbs are raised. In fact, this exercise position facilitates venous and lymphatic return and the recovery of interstitial fluids, resulting in reduced intravascular pressure. Anterior, on the other hand, acts primarily on the anterior muscle groups: it helps correct the structure of the spine and muscles responsible for posture by providing a modulated stretch of the hip flexors and anterior thigh flexors, benefiting those who spend much of their time sitting down. Thanks to FLEXability’s outstanding versatility, a wide variety of exercises can be performed by altering one’s position and by adjusting the simple


PRODUCTS THE CHARACTERISTICS OF FLEXABILITY ANTERIOR The machine helps correct the structure of the spine and muscles responsible for posture by providing a modulated stretch of the hip flexors and anterior thigh flexors. Comfort, stability and easy access make Anterior suitable for all types of user. It is of particular benefit to people who spend much of their time sitting down.

POSTERIOR The machine makes it possible to gently and gradually stretch all the muscles of the posterior chain, varying the level of effort required from the various muscles. The raised leg position is highly beneficial for people who spend much of the day on their feet. Anterior and Posterior are the result of a specialist team of orthopaedists, physiotherapists and exercise physiologists guided by the Technogym Medical & Scientific Research Panel

adjustment controls. The patented SelFlex system makes it possible to gently vary the degree of mus cle stretch by gradually bringing the user’s body weight into play, thereby avoiding potentially dangerous situations. This solution enables Technogym to turn stretching into an exercise which brings enjoyment to those who practice it and profits to those who are keen to promote it in their facility: in fact, equipment from the FLEXability line is specially devised for different types of facilities. In the gym, it adds value to the stretching area, providing customers with an easy, comfortable and ready-to-go solution. At the same time it helps to generate additional revenue streams thanks to the introduction of activities which set the club apart from the competition. In sports medicine and rehabilitation centres, it can be particularly effective in the treatment and prevention of back pain, with the combination of a well-documented approach and equipment which allows the therapist to ascertain and monitor patients’ progress. FLEXability is also ideal for spas and hotels, where it complements and differentiates traditional rest and recovery areas by focusing attention on muscle relaxation. Finally, the FLEXability Line is ideal for corporate gyms or relaxation areas, given that users can train in their work clothes without breaking into a sweat. It is therefore the optimal solution for reducing absenteeism caused by back problems and has the added benefit of improving the mental and physical wellbeing (and consequently, the productivity) of employees. In much the same way, in airport business lounges FLEXability can be greatly beneficial to travellers for overcoming the negative effects of being confined in the same position for hours and can even help combat jet lag. Who would have thought it? ■

FLEXability is also ideal for companies or airports: no need to change clothes, this is the perfect exercise solution for reducing absenteeism caused by back problems or helping travellers overcome the negative effects of remaining seated for extended periods of time

THE FLEXABILITY METHOD The FLEXability Method has been researched extensively and provides a logical and systematic approach to stretching; it also results in development both in duration and method of execution. FLEXability is the first and only range of equipment which enables the correct and safe performance of exercises for stretching the main muscle groups, measures the degree of muscle stretch for each workout session and sets the optimal duration for each individual exercise. Initial test: in the first session, and at regular intervals, tests on the machine will detect the initial condition and progress achieved, for the purposes of setting the personalisation of the fitness programme with initial, intermediate and end targets, the speed of progression and exercise methods. Static mode: involves maintaining a specific position to stretch designated muscles. Dynamic mode: makes it possible to perform multiple sequences of contractions, relaxation and stretches (PNF method), without the need for assistance. Progression: to achieve a sustained improvement in muscle flexibility, it is recommended to progressively increase certain variables during exercises, such as: duration; degree of muscle stretch; transition from static to dynamic mode. An appropriate progression will make it possible to achieve targets which may have seemed unachievable at the outset.

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TRENDS by Erica Tillinghast

Fitness and Wellness: US market trends With the increase in heart-related disorders, obesity and sedentary lifestyles, the US fitness market is facing a challenge: what can it do to change the state of the nation’s health?

R According to ACSM and ACE, it is never too late or too early to take up an active lifestyle and combat sedentariness

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ecent years have seen the emergence of wellness centres offering a holistic approach to wellness, which involves physical, emotional and psychological balance. This trend has gradually spread from high-end clubs to more conventional health & fitness facilities. Now many public, medical and commercial centres offer their users advice not only from personal trainers but also from doctors, nutritionists and psychologists. The concept of fitness is continually moving away from equipment in itself and is increasingly associated with the discovery of the body and the personalisation of wellness for each individual. For the US market, the concept of wellness offers various attractions thanks to its universal implica-

tions: in fact it appeals to people of all ages, interests and physical health. The American College of Sports Medicine (ACSM) and the American Council of Exercise (ACE) have both formulated similar lists of fitness trend predictions for 2007. In each list, the concepts of wellness inter-connect with the programmes and training requests of fitness centre users. ACSM and ACE agree that it is never too late or too early to take up an active and balanced lifestyle. In the three major trend predictions for 2007, all have included fitness as a recommendation both for younger citizens and those who want to age actively. Daily physical activity is essential for children since child obesity rates are soaring as a result of over-eating and under-exercising. According to ACSM, “health and fitness professionals predict schools are unlikely to increase time devoted to physical or nutritional education; providing physical activity for kids may fall in the hands of the health & fitness industry along with fitness professionals�1. The prescription of exercise for kids may range from a structured programme for completion in a gym to playing in the park after school. The active ageing market is the most booming industry in the United States. As people get older, in order to improve quality of life it is essential to remain active by performing functional training and low-impact exercise. Fitness and wellness centres in retirement homes, clubs with private training services and, in the larger centres, the expansion of facilities catering to senior citizens and people with limited mobility, have helped the industry gain popularity amongst the active ageing population.


TRENDS Both lists highlight the rapid proliferation of fit ness professionals with increasingly advanced qualifications. Growing numbers of staff hold nationally accredited personal training certificates and this has the effect of standardising service quality and levels of expertise. ACE believes that more advanced certification helps professionals in the industry “demonstrate to the public that they have the know-how to create and supervise safe and effective workout programmes”2. In particular, with help from a new technology which allows trainers to monitor the data and conformity of an individual’s workouts, qualified professionals have more powerful tools to influ ence the lifestyles of their clients. ACSM and ACE largely predict the same trends, although ACSM in particular mentions exercise as a key compo nent for weight loss: “The majority of diet programmes already include some recommendations for exercise and physical activity, but professionals “expect more visibility to be placed on energy balance in the weight-loss equation”3. In the immediate future, as nutritional advice becomes more widespread, the integration between exercise and diet will lead to increasing improvements. The list drawn up by ACE further develops this point with the concept of personal trainers Medical doctors, who take a team approach: “M trainers and nutritionists will continue to make the connection that each member of the health care continuum can play a vital role in helping to prevent or reverse many of the disturbing healthrelated trends affecting our society”4. Interacting with each of these educators may

increase the user’s potential and help the user understand what is required to reach the objective. Furthermore, ACE predicts a g r e a t e r demand for small-group training catering to all age groups. This methodology offers users the chance to exercise more safely and under closer supervision. Amongst the upward trends, the ACE list also mentions simple and affordable options or alternatives to training for people with little free time and/or limited financial resources. From home gym equipment to personal training and simple walking programmes, there are many possibilities for greatly improving the individual’s quality of life. In 2007 we will see a further step forward in the promotion of a wellness lifestyle for all age groups. A more qualified level of service offered by industry professionals, together with an increased inclination amongst club members to invest in their own physical and mental wellbeing, will have a positive impact on the value attributed to the training experience. ■

To view the complete ACSM and ACE lists: www.acefitness.org/media - “press release archive” section or www.acsm.org - “media” section

Active ageing is the most booming market in the United States. It is essential to age actively in order to improve quality of life

The rate of child obesity in the USA is soaring due to overeating: there is a need for daily exercise which many schools are not able to guarantee

NOTES: 1 - “Fitness Trends for 2007 from American College of Sports Medicine: Survey Results Name Top 20 Trends in Health and Fitness Industry.” American College of Sports Medicine 13 Nov. 2006 www.acsm.org 2 - Holt, Stephen. “ACE Makes Fitness Trend Predictions for 2007: Survey Results Highlight Forecast of Hundreds of ACE-Certified Fitness Professionals.” American Council on Exercise 4 Dec. 2006 www.acefitness.org 3 - Fitness Trends for 2007 from American College of Sports Medicine: Survey Results Name Top 20 Trends in Health and Fitness Industryx.” American College of Sports Medicine 13 Nov. 2006 www.acsm.org 4 - Holt, Stephen. “ACE Makes Fitness Trend Predictions for 2007: Survey Results Highlight Forecast of Hundreds of ACE-Certified Fitness Professionals.” American Council on Exercise 13 Dec. 2006 www.acefitness.org

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SUCCESSFUL CLUBS by Giulia Muttoni and Erica Tillinghast

What makes the difference Essential advice on standing out from the competition, attaining commercial success and presenting a winning image

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The central location and placement on the top three floors of the building contribute to the success of the Spa at Mandarin Oriental Hong Kong

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he recipe for success is a blend of various ingredients. It is not a magic formula but a combination of factors which depend on strategic and economic choices. Such choices depend on the level of financial support, the location of the facility in relation to its surroundings, not only geographically but also as regards its position inside a building, and also attention to detail. Quality, technology and innovation are vital, whilst the membership fee is not always a discriminating factor, contrary to what one might think. We have provided four examples of clubs which demonstrate how Technogym has also contributed - with its philosophy, the excellence of its equipment and the services it provides – to cementing their success, setting them apart from numerous local competitors.

MANDARIN ORIENTAL: HOLISTIC APPROACH AND TOTAL QUALITY Whilst on the one hand, the Spa at the Mandarin Oriental can rely on the excellence of the Group to which it belongs, on the other hand it must compete against the hundreds of clubs operating in Hong Kong. How can the Spa distinguish itself from such fierce opposition? “What makes us different is a combination of various factors,” declares Sean O’Connor, Group Spa Design & Development Manager. “First and foremost, there's our unique Spa concept – that is to say, the theme which pays homage to the decadent style of 1930s Shanghai, designed to create the feeling of tranquillity and self-reflection – and which ties in with our company heritage. Then there is our central location and placement on the top three floors of the building, with a view over Hong Kong’s legendary Victoria Harbour. Finally, there's our sophisticated marketing strategy and the numerous awards conferred on our centres in major cities throughout the world. Our members are mainly interested in quality service, excellent facilities and a certain level of privacy and exclusivity. Since our aim is to supply a luxury product, all of this is guaranteed to our members, who are also prepared to pay a high price to ensure they get the highest level of service available. A total of 78 staff work in the 2,200 m2 Mandarin Spa, including 7 fitness and wellness trainers. “Our approach is mainly holistic and is regarded as a means of spending one’s free time in a way which respects the individual’s lifestyle, needs and objectives. In our view, working out doesn’t mean repeating the same movement over and over, but rather performing functional routines which mimic the actions we perform on a daily basis.” From this perspective, Technogym was


SUCCESSFUL CLUBS

A company which shares our philosthe natural choice: “A ophy: it focuses on Wellness rather than mere physical appearance, it guarantees superior levels of quality and is constantly dedicated to research and development, whilst always keeping an eye on aesthetics. It’s an interesting mix, one which is fully in keeping with the positioning and promotion of our brand,” explains O’Connor. Technogym has contributed to the success of the Mandarin Spa thanks to a number of other fundamental aspects: “The Wellness System enables staff to provide members with a personalised service, automatically processing data in order to provide a graphical display of their workout progress.” Furthermore, Technogym is greatly appreciated for its attention to detail, the high degree of preventive maintenance and the technical support which it provides: a true wellness partner.

ACTIVE LIFE: GRAND STYLE BEGINS WITH THE BUILDING Ever since it was established, Active Life Wellness Clubs has strived to set itself apart, offering exemplary services inside a first-rate building and marketing itself as the top health and fitness group in Portugal. The flagship club in Lisbon - Active Life Laranjeiras sums up the chain’s success in a nutshell: less than 10 minutes drive from the city centre, a stone’s throw from an important office district, as well as a residential centre, it spans 3,500 m2 inside a factory awarded an ‘O Oscar’ by real estate magazine Imobiliária. It employees around 70 staff, including 30 instructors. The grand style extends all the way to the 220 free underground parking spaces reserved for members. Having already introduced the concept of the exclusive club to the national market, Active Life has totally embraced the idea of Wellness. “Those who have abandoned their previous club in favour of ours,” says group Chairman António Macias, “have been enticed here by this concept and this difference. In fact, one of the reasons cited by our members is the quality of services and professionalism offered by our staff, but another key factor is the price-quality ratio.” Technogym has been recognised for its role as an ‘excellent wellness partner’ which has contributed to the success of the enterprise : “Technogym equipment was our first choice, not only for its high quality standards, but also for the constant innovation which it brings to the industry. It allows us to continually surprise our members with new training solutions.” One example of this brilliant partnership is the introduction of Kinesis: Active Life Laranjeiras was one of the first European

The Mandarin Spa adopts a holistic approach: herbal teas and infusions are offered to aid relaxation

António Macias, Chairman of Active Life Wellness Clubs

An instructor at Active Life Laranjeiras helps a member get to grips with the Wellness System on Run Excite: five-star service

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SUCCESSFUL CLUBS clubs to offer it to members, who found it extremely impressive. “We are also proud to have been chosen by Technogym for the exclusive launch of Cardio Wave in Portugal, another experience which we have been able to offer our members since March last year.” Finally, using the Wellness System right from day one proved to be a winning decision, as Macias reveals: “It has upgraded our service where the management of our fitness activities are concerned and has resulted in us becoming a five-star club. It has made a significant contribution to our goals in terms of motivating and raising the efficiency of our staff and members.” NCH HEALTHCARE SYSTEM: TECHNOGYM’S CONTRIBUTION In Naples, Florida, NCH HealthCare System provides its wellness experience to almost 8,000 members. Todd Monrad, Director of NCH Wellness Centers, believes that Technogym's service is a key factor in their success and the satisfaction of their members. “We first made contact with Technogym three years ago, when we acquired a single machine. The attention to detail shown by the affiliated dealer, and particularly by the installation technicians, laid the foundations for our current relationship.

We have been supplied almost exclusively by Technogym ever since,” explains Monrad. In fact, the centre has acquired almost $1million worth of equipment, including 12 Cardio Waves, Kinesis, Wellness System and Easy Line. Monrad appreciates the outstanding service provided on every level: from the variety and completeness of the product range to the installation and technical support, from marketing to specialist training provision. Not only is the success of the centre built on on the these three factors, he continues, but also “o reliability of Technogym, the quality of its products and their ease of use. Technogym has had a direct impact on our ability to attract new members whilst retaining our existing member base. Furthermore there is the availability of immediate technical support, in the event that problems should occur: it is rare that the equipment doesn’t function at 100%.” Each facility measures between 3,200 and 3,700 m2. The Wellness Centers are open to all and offer a variety of programmes which meet the needs of all types of member. On 27 November 2006, an additional facility was added to the NCH network, the Dr John N. Briggs Wellness Center. ■

The Director of the NCH Wellness Centers, Todd Monrad

The latest facility to be added to NCH HealthCare System in Naples, Florida, is the Dr John N. Briggs Wellness Center; shown here is the façade with swimming pool and the state-of-the-art cardio area

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CUSTOMERS GIVE THEIR VIEWS

Sport City In Mexico, fitness is called Sport City. The first of the 25 current centres - including 12 in the capital - opened its doors in 1995 and invited Technogym in at the same time: to understand the importance of this partnership, one need only recall the average yearly investment in Carlos Gomez Andonaegui, new equipment, which CEO of Sport City, stands at around $1million. the Mexican chain which has As a demonstration of the 25 centres nationwide trust which the Central American chain places in Technogym innovations, it acquired 122 machines for the launch of Cardio Wave for use in Mexico City alone. With an average area of 6,000 m2 per gym and over 800 trainers working in the various branches, Sport City soon established itself as the country’s biggest fitness chain. “Our diffentiating factor is that we offer the best best in terms of quality and services,” explains Carlos Gomez Andonaegui, General Manager of Sport City. “Our staff are highly qualified to help members reach their pre-determined goals and attend ongo ing refresher courses.” Simply put, we have the best staff in the country. We target high-end clients - in fact Sport City users include a number of presidential election candidates. “Here at Sport City, we create an excellent environment for socialising, helped by our placement in the best locations around the country. In addition to the gym, we also offer 25m swimming pools,” continues Gomez Andonaegui. Renewal is a key word for us at Sport City: the course types change frequently to prevent members

getting bored and every three years the equipment is replaced . “We chose Technogym for a number of superior reasons: the biotechnol ogy , the unrivalled quality, the aesthetically pleasing design, the range and totality of its product offering and, finally, for the unrivalled Research and Development Centre, which is commited to continual innovation,” concludes the CEO of Sport City.

Above: extraordinary view, extraordinary machines for the corporate centre of the HSBC Bank, fitted out by Sport City in Mexico City

Left: another installation in Mexico City, this time at the University

Below: one of the capital’s twelve Sport City centres, Lomas Verdes

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PRODUCTS by Daria Macchi

Easy Line, for successful metabolic training The first enthusiastic testimonials from centres which have installed Easy Line. The circuit is further enhanced with the edition of the ninth machine, Biceps/Triceps

asy to use and manage, as the name suggests, Easy Line arouses curiosity and earns unanimous approval from operators, who see it as the perfect response to the needs of their diverse target groups: both younger and older people who are motivated by group activities, as well as women hoping to keep fit whilst sculpting their bodies and people affected by metabolic syndrome who need to drastically lose weight. Specifically for the latter group, Metabolic Circuit Training with Easy Line is an ideal form of training enabling high calorie burn which combines cardiovascular and strength training with a ‘gentle’ workout method of brief duration. The most interesting and innovative case we refer to is its application at Liverpool Central Library, where exercise has now become a healthy, daily habit. In line with Technogym’s philosophy of continual research and renewal, the line has already been enhanced with a ninth machine , Biceps/Triceps, and has been fine-tuned with a reduction in the number of resistance levels: let’s see why.

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A healthy habit which is becoming a feature of everyday life: Liverpool Central Library has installed Easy Line to enable users to stay active

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MENS SANA IN CORPORE SANO Liverpool is the first city in England to offer a fit ness area in its local library. In fact, last September Easy Line was installed next to the computer terminals of the Central Library, so as to allow people waiting for books or a chance to surf the net to work out without disturbing the peace and quiet required in a place of study. This unusual pilot scheme is aimed at making phys ical activity in daily life accessible to all by encouraging the majority of library users to stay fit in both mind and body. As early as Roman times, the poet Juvenal stated in his Satires that exercise is just as important as books with the immortal words mens sana in corpore sano (a healthy mind in a healthy body). “It’s an intelligent way for people to keep fit - from professionals to schoolchildren, from students to senior citizens,” declared Liverpool City Council leader Warren Bradley. There is no need to wear gym clothing and the duration of the session depends on the time and motivation of each individual, whilst accredited instructors from one of the city’s sports facilities are on hand at all times. “Busy people often see working out as an indulgence they shouldn’t waste time on, but there are new ways in which people can dedicate just 30 minutes a day to getting fitter,” declared John Marsden of Active City, an initiative aimed at encouraging the people of Liverpool to lead more active lives. “Putting gym equipment in an environment in which people are already comfortable will provide them with that extra incentive they need.” If the pilot scheme is successful, the project could be introduced at other libraries throughout the city.


PRODUCTS THE EASY LINE ADDITIONS

Biceps/Triceps, the ninth Easy Line machine and new adjustment ring

THE IDEAL WEIGHT LadyLine is a slimming centre established 23 years ago with 30 branches located throughout the Netherlands. Sylvia Bangma, Support & Knowledge Centre Manager, told us about the introduction of Easy Line: “For years we have developed programmes and equipment to ensure that we always have the most effective treatment methods available, which are focused on achieving and maintaining the ideal weight. Recently, we added a programme aimed at achieving the optimum fitness level and/or figure. Not only do we discuss achievable results in advance with members: but we also guarantee this with them, which calls for highly qualified personnel and facilities. For the first time in our history, we haven’t needed to develop the necessary equipment ourselves: Easy Line meets our needs perfectly. With the programmes we have developed for Easy Line, which integrate well with our slimming programmes, we can guarantee results both in terms of figure and fitness.” GENTLE WORKOUTS For Greet Peters, Director of the Mensura obesity centre, in Belgium, Easy Line is ideal for their target group. “We treat 140 obese patients per day, 40 of whom use Easy Line with a programme which we have created especially for them. Obese patients require specific treatment because they are generally in extremely poor physical condition and get tired very quickly. If training is too intense they give up, so we prefer to take things gently and Easy Line is ideal in this sense. The group approach is an added advantage because it allows people with the same problem to work out together, motivating each other and obtaining better results.”

One year since its creation, careful attention to market needs has prompted Technogym to introduce two innovations to the line. BICEPS/TRICEPS A new machine has been introduced which focuses exclusively on activating the biceps and triceps. In fact, there was originally no perceived need for such specific equipment, since the other eight machines also engage these muscles. However, Technogym felt a duty to respond to the numerous requests from operators who target both female and male clients. In fact, the arms are always one of the top priorities for male clients, whilst female clients are predominantly concerned about keeping the back of the arms toned, which is no easy feat. The equipment reproduces the flexion and extension movements of the elbow by involving the agonistic and antagonistic muscles.

The concave shape of the elbow support pad ensures that the elbow joints are perfectly aligned with the mechanical pivot of the equipment during exercise. ADJUSTMENT RING In this case, the ergonomics of the grip have been improved, along with the operating movement. There are not only changes to the shape (which is bigger for greater manoeuvrability) and material (metal and plastic); but also a contrasting colour scheme between the numbers (white on a grey background) which define the different piston adjustment levels has been introduced to make the selected level more legible. Finally, the resistance levels have been reduced from 9 to 5 (no longer -4 to +4 but -2 to +2) to accentuate the difference between each level and to make it even easier to set the resistance.

ALL FOR WOMEN Frank Dijkman runs Fit4Lady , a chain of female clubs created a year and a half ago in the Netherlands which has 14 franchises : “Our philosophy is: women who train women , in other words all our staff are women and our membership is for women only. We target ladies who would prefer not to have male instructors either because they feel insecure or are uncomfortable being watched, which they find intimidating. Our instructors work exclusively for us, this way they stay focused on our target group and deliver the ideal training. Our members feel that Easy Line is an enjoyable way in which to train: it looks good, it’s easy to set up and the 30 minute sessions are simple , effective and fun . We have a series of nine machines; every 45 seconds the ladies alternate an exercise on Easy Line with their designated car dio exercise for that week. Easy Line is ideal because it enures that training is both effective and varied.” ■

Left: Sylvia Bangma of LadyLine Above: LadyLine has chosen to trust in Technogym for its fitness & wellness equipment: Easy Line has proven itself to be the most effective choice in ensuring members achieve their expected goals

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RESEARCH by Silvano Zanuso*

Physical exercise and type 2 diabetes: the role of strength training * Currently completing a research doctorate on the effectiveness of physical exercise on type 2 diabetes

A balanced lifestyle can prevent or delay the onset of type 2 diabetes

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ype 2 diabetes is a rapidly increasing disorder which is becoming a global problem, both in terms of the health of the population and the ‘financial health’ of many governments. The number of type 2 diabetics in the world is expected to increase from 171 million in 2000 to 366 million in 2030 (Wild et al. 2004). The disorder is therefore generating a remarkable amount of interest amongst epidemiologists as well as socio-economic and scientific experts. Numerous studies on the effectiveness of physical exercise on diabetes have been published over the last few years; in this brief review, we will report

on the most important findings which can be considered ‘breakthroughs’ in this field. We will examine the effects of physical exercise as a whole, before focusing our attention on strength training, which recently has been attracting ever greater attention. LIFESTYLE CHANGE AND PREVENTION OF TYPE 2 DIABETES Since the 1980s, numerous studies have made it possible to identify a link between lifestyle and the onset of diabetes. These mostly consisted of observational studies such as cohort studies or case control studies. The two landmark studies which made it possible to underline how lifestyle can actually prevent the onset of diabetes were the Diabetes Prevention Program (DPP Research Group 2002), conducted in the United States and published in 2002, and a Finnish study, the Diabetes Prevention Study (DPS) in 2003. Both were carried out on a sizeable sample of patients and according to an experimental study design (Randomised Controlled Trial1, RCT). THE DIABETES PREVENTION PROGRAM (DPP) Before the publication of this study, the reversibility of the main risk factors for developing type 2 diabetes had already been demonstrated: a high concentration of glucose in fasting blood and after an oral glucose tolerance test, overweight and a sedentary lifestyle could all be combatted. The hypothesis that diabetes could be prevented by changing one’s lifestyle and lowering these risk factors was supported by a number of observational studies and by two clinical trials (Pan et. al. 1997; Tuomilehto et. al. 2001). However, there

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RESEARCH were no scientific findings which compared a change in lifestyle with the use of a specific medicine to prevent the disease. The study in question was designed to answer three specific questions: 1) Are changes in lifestyle (which includes the combination of good nutrition and a pre-defined dose of physical exercise), and the use of metformin (an anti-hypoglyemic medicine), both effective solutions in preventing or delaying the onset of diabetes? 2) Which delivers the best results? 3) How do they vary in relation to age, gender and race? THE STUDY IN BRIEF A panel of 3,234 non-diabetic subjects with high blood glucose concentrations, both fasting and after an oral glucose tolerance test2 - but not suf ficiently high to be considered diabetic3 - was randomly divided into three groups: 1) placebo, 2) administration of 850 mg metformin twice a day, 3) change in lifestyle with a 7% reduction in body weight and at least 150 minutes of exercise per week. The average follow-up was 2.8 years. Compared to the placebo, the lifestyle change led to a 58% reduction in the prevalence of diabetes; the use of metformin led to a 31% reduction. In conclusion the lifestyle change was proven to be significantly more effective than medicinal treatment. THE DIABETES PREVENTION STUDY (DPS) The DPS was an important intervention study conducted on 522 middle-aged, overweight subjects with glucose intolerance, with the purpose of assessing the effects of a change in lifestyle (diet and exercise) on glucose tolerance and lipid metabolism. In contrast to the DPP, the DPS was designed to propose a means of intervention which could be used easily and effectively with recourse to only basic health resources as opposed to specialist centres. The authors of this study presented very similar findings to those of the US study mentioned above: a 58% reduction in the risk of developing diabetes compared to the group receiving the standard treatment. THE STUDY IN BRIEF A panel of 522 middle-aged, overweight subjects with glucose intolerance was divided randomly into two groups: standard treatment and intensive change of lifestyle. The objectives of the lifestyle change were as follows: 1) a reduction in body weight equal to or greater than 5%;

Combined aerobic and strength training contributes to the improvement of metabolic parameters in type 2 diabetic subjects

2) physical activity of moderate intensity for a period equal to or greater than 30 minutes per day; 3) total dietary fat of less than 30% of total calorie intake, of which saturated fats had to account for less than 10% of the total; 4) fibre intake equal to or greater than 15 g per 1,000 kcal. The study was interrupted prematurely for ethical reasons, given that lifestyle was proven to be extremely effective in reducing the risk of contracting diabetes. In any event, the original protocol with the work group was brought to a close and follow-up visits were performed for a period of three years. The findings of this study have highlighted how the onset of type 2 diabetes may be prevented with non-medicinal treatment centring primarily on a change of lifestyle. The intervention had a more pronounced impact on the lifestyle of subjects in the first year and consequently clinical characteristics varied more widely in the initial period. The difference observed between the intervention and control groups led the authors to conclude that, to obtain good results, the lifestyle change must not merely be temporary and the subjects must be monitored by specialist personnel. IS ONLY AEROBIC ACTIVITY EFFECTIVE IN TREATING TYPE 2 DIABETES? Over the last few years, many studies have highlighted the importance of a combination of exercise, diet and specific medicines in managing

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RESEARCH

Numerous studies confirm the effectiveness of aerobic activity in glycemic control

26

type 2 diabetes. Such research has varied greatly, both in terms of quality and study design. Traditionally, doctors have prescribed aerobic exercise for diabetic patients and numerous stud ies confirm its effectiveness in glycemic control (Boule et al. 2001; Ronnemaa et al. 1986), the improvement of insulin sensitivity (Dengel et al. 1996; Ruderman et al. 1979) and the reduction of cardiovascular risk (Yokohama et al. 2004; Stewart et al. 2002). On the other hand, strength training has, in recent years, become regarded as a form of exercise which may also be prescribed to type 2 diabetic patients. In the last five years there has been a noticeable increase in attention paid to strength exercises, as well as the quantity and quality of related scientific studies. To date, it may be claimed that strength training is recognised as an effective means of therapy useful for the treatment of many disorders. In fact, the latest Position Stands4 of the American College of Sport Medicine and the American Diabetes Association suggest its prescription as an integral part of training programmes for patients with type 2 diabetes.

IS STRENGTH TRAINING A USEFUL FORM OF EXERCISE FOR TYPE 2 DIABETIC SUFFERERS? SOME SIGNIFICANT RESULTS In order to answer this question, we refer to the findings of the recent revision of related literature published in Diabetes Care and conducted by Eves and Plotnikoff (2006). The authors analysed 20 studies which were specifically conducted to investigate whether strength workouts could be an effective form of intervention in the control of glycemic levels and metabolic parameters in patients with type 2 diabetic patients. Below are the most recent findings from amongst these studies. Dunstand et al. (2002) randomly divided a group of senior citizens into two groups: progressive intensity strength training and a reduction in body weight or moderate weight loss and flexibility training. Compared with the control group, the strength training group evidenced a greater reduction in A1C5 and a tendency to gain lean body mass. Castaneda et al. (2002) randomly divided 62 elderly adults into groups: a supervised group prescribed strength training of increasing intensity and a group which performed no exercise. The findings were similar to those of the Dunstand study: the strength training group revealed a reduction in A1C, an increase in muscular glycogen content and lower blood pressure. No differences were highlighted in any values linked to cardiovascular risk such as: HDL, LDL and total cholesterol. However, the study highlighted an increase in lean body mass significantly correlated with a reduction in A1C. It is important to underline that this study demonstrated how the use of medication was reduced in the group which performed strength training.

Courtesy of: Exercise and Sport Sciences Reviews, vol. 30, n. 2/2002 modified


RESEARCH Baldi et al. (2003) conducted a study involving a programme which emphasised muscular hypertrophy and reported how such training significantly reduced A1C and fasting glycemia, whilst increasing lean body mass percentage. A certain number of studies used not only strength training but a combination of strength and aerobic activity as a form of intervention, to assess whether this had any synergistic effect. Maiorana et al. (2001) used a prospective, randomised protocol to demonstrate how circuit training (which combined aerobic and strength exercises), contributed significant improvements both in maximum oxygen consumption and muscular strength and lowered A1C and fasting glycemia. Cuff et al. (2003) randomly divided a group of post-menopausal female subjects with type 2 diabetes into three groups: a control group, an aerobic training group and a combined strength and aerobic training group. Both training regimes evidenced a significant reduction in body weight and abdominal adiposity; however, only combined training led to an improvement in insulin sensitivity and glucose metabolism. Balducci et al. (2004) also demonstrated that combined moderate aerobic and strength activity performed three times a week for one year could result in significant improvements in lipid profile, adiposity and blood pressure. Even if the intensity is modest, this study has demonstrated that by changing the duration of exercise (in this case to one year), it is possible to achieve the same effects as shorter and more intense programmes in terms of both reducing cardiovascular risk and maintaining glycemic homeostasis. WHAT IS THE OPTIMUM PRESCRIPTION FOR STRENGTH TRAINING? Although strength training for type 2 diabetes is assuming increasing importance, there is still a need for further RCT in order to better understand the optimum prescription regarding exercise procedures and intensity. In fact, although a number of recent studies (Cuff et al. 2003; Balducci et al. 2003) have provided evidence supporting the benefits of combined aerobic and strength training (as opposed to aerobic training in isolation and no exercise), it is not yet clear whether combined training offers additional a d v a n t a g e s o v e r s t r e n g t h t r a i n i n g p e r f o rm e d i n isolation. Furthermore, the question of training intensity remains to be answered. If on the one hand, the ADA recommendations (based on two RCT) advocate strength exercises of medium-high intensity, Balducci et al. (2003) have demonstrat-

The benefits of strength training on type 2 diabetes are supported by recent scientific studies

ed that even low training intensities (40-50% of one repetition maximum) combined with moderate aerobic exercise can achieve a reduction in A1C similar to that obtained with strength training at high intensity. In conclusion, even if there is a continued need for research which better contributes to defining the dose-response effect of strength training and its impact on glycemic and metabolic control, we can nevertheless state with certainty that current scientific evidence points to the effectiveness of this type of exercise in improving glycemic control even at moderate intensity (although mediumhigh intensity activity is preferable). â–  NOTES: 1 - Randomised Controlled Trial. The scientific investigation procedure with the most reliable study design. RCT is used for assessing whether a particular form of treatment (for example strength training or the use of a medicine), has a significant effect on a particular sample of people involved with the experimental or control group, on either a casual or random basis. 2 - Oral glucose tolerance test (OCTT). A test carried out to assess glucose tolerance and the possible presence of diabetes. It involves the ingestion over 3 5 minutes of 75 g of glucose dissolved in 300 ml water and the assessment of glycemia at regular intervals over the next two hours. 3 - Diabetes. Diabetes is diagnosed when fasting glucose concentration is equal to or higher than 126 mg/dL, or when it is higher than 200 mg/dL after an oral glucose tolerance test. 4 - Position Stands. Official documents published by scientific organisations which establish guidelines relating to a specific disorder based on a revision of scientific literature. 5 - A1C (HbA1C) Glycosylated hemoglobin. The glycosylated hemoglobin value derives from a blood test that measures changes in average blood glucose concentration for the two-month period prior to testing.

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KINESIS

CASE

HISTORIES

Orthopaedic & Sports Physical Therapy Los Alamitos, California, USA REHABILITION IS THE KEY In summer 2005 the facility, which opened in 1993, became the first medical clinic in North America to use Kinesis for the purpose of rehabilitation. Owners Andy Einhorn and Mike Mandas, who are constantly in search of the best solutions for their professional practice, wanted to verify the validity of Kinesis firsthand after reading an article in the Health Section of the Los Angeles Times about its installation at the Equinox Fitness Club in Santa Monica. INFINITE SOLUTIONS “We chose Kinesis because each of the four machines make it possible to perform numerous exercises for the upper and lower body with a wide range of movements,” they explain. The cable equipment used in the centre has its limits, whereas with Kinesis the solutions are infinite. “Unlike cable machines,” declares Mandas, “Kinesis doesn’t include benches or fixed seats but instead makes it possible to incorporate unconventional movements which test the core stabiliser muscles. COMPLETE FITNESS Los Alamitos Medical Center uses Kinesis not just for rehabilitation but also as part of its Train2Shape programme which helps patients make the transition from rehabilita-

tion to complete fitness. Mike Martinez, a certified trainer and an integral part of the programme, confirmed: “Kinesis is an extremely versatile system: this is essential.” In his view, another important aspect is that the initial resistance weight is lower than that of traditional weight machines. This allows him to work with many patients who would otherwise be unable to use the equipment. According to Martinez, clients “love” Kinesis, not only for its functionality but also because it is such a different solution from the rest. He feels the same way himself: to prove it, he points out that Kinesis enables him to prepare specific programmes for firefighters who are able to simulate the movements needed to perform their job. Kinesis is not the only Technogym product used at Los Alamitos: it is joined by three products from the Excite Line - Bike, Recline and Step - all of which are compatible with the Wellness System (in the event that future expansion of the range of available programmes is necessary). Multi Hip - from the Personal Selection line - is also used for therapeutic purposes. NOT ONLY A QUESTION OF BUSINESS They are completely satisfied - and not just simply because of their decision to install Kinesis. According to Mike Mandas, not only has Kinesis had a positive impact on the business, but Technogym itself, as a wellness partner, has brought something extra to the clinic. Andy Einhorn underlines “the service and training offered by Technogym: a company with decidedly superior standards.” Both were highly impressed by the relationship formed with Technogym staff, which is also part of the reason why they are convinced that a long-term partnership is in the making. ■ Thanks to Lori Lee and Kim Stantus, Technogym USA, for their contribution From left: Michael Mandas and Andy Einhorn - owners of Los Alamitos Medical Center together with Mike Martinez, trainer

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KINESIS

CASE

HISTORIES

Harbour Club London, England

CLUB OF THE STARS Harbour Club in London’s exclusive Chelsea opened in 1993 and quickly established itself as the leading club for fitness, wellness and tennis, earning a worldwide reputation thanks also to the celebrities who used it, which included Lady Diana. Today, the Harbour Club employs some of the top British fitness professionals, including 28 trainers, who perform 1,700 monthly sessions of personal training. Kinesis has recently been installed following the complete renovation of the gym and other areas of the club. TRAINING: A NEW DIMENSION “We are pleased to offer our members the most cuttingedge training methods,” comments Matt Potter, Sales & Marketing Manager. “It’s a promise we make to them, and Kinesis represents a further step forward in keeping it.” According to Fitness Manager Nicola Mehdi: “Kinesis enables our members to vary their exercises by using a range of different movements, planes and rhythms: as a whole it has contributed to a new dimension in training.” COURSES AND FREE SESSIONS The Harbour Club offers its members a free 30-minute session with Kinesis to show them the appropriate foot and hand positions, the range of weights and the basic movements. Members are then invited to attend 12 week cours es, designed to show all the programmes and training techniques. Kinesis is also offered as a personal training solution for specific sports. Its variable rhythms actually enable more demanding training thanks to the different series of move ments , at different speeds. “Our members love Kinesis,” comfirms Mehdi. “All it takes is one 30minute introductory session to get familiar enough to use the equipment. We often hear our members talking to others about Kinesis, which attracts new people every

day.” The instructors and personal trainers are just as enthusiastic. Where appropriate, Kinesis is introduced into training programmes and some trainers are working on how to promote its use to generate new challenges for members. AESTHETICS AND RETENTION “Kinesis is an aesthetically pleasing area of the gym,” concludes Potter, “and offers an alternative to people who are put off by the idea of traditional weight training. It also adds another string to the bow of our instructors and helps to generate further sources of revenue both through personal training sessions and Kinesis courses. It has of course contributed to improving member/trainer interaction and we are convinced that it will play a signifi cant role in member retention.” ■ Thanks to Jemma Baker, Technogym UK, for her contribution

The innovative range of three-dimensional movements possible using Kinesis has won over members and instructors of the Harbour Club in Chelsea, London

The Kinesis handgrip requires no adjustment; the weights can be adjusted easily using the clearly visible and handy yellow stop

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EVIDENCE-BASED WELLNESS

Evidence-based Wellness

newsletter

Flexibility: does it have any scientific basis? by Fabrizio Cecchinelli* * European Master of Science in Preventive and Adapted Physical Activity

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F

lexibility can be defined as a joint’s ability to move freely throughout its full range of motion (ROM). Good flexibility, according to guidelines published by the American College of Sport Medicine (Pollock et al. 1998) is, together with cardiovascular efficiency and muscle strength, one of the fundamental components of physical fitness. Adequate levels of flexibility are needed to maintain functional independence or to perform most day-to-day activities. It seems clear that this physical quality plays an important role in both sport and in daily life. It is therefore important to train, improve or maintain it by means of stretching exercises. Stretching as a training method arrived in Europe from the United States and has increased in popularity thanks to Bob Anderson and his best-selling book Stretching (1975). In reality though, this publication has emerged some 4,000 years after the birth of yoga, an oriental discipline founded on a series of practices, of which Hatha Yoga constitutes the bodily aspect. Hatha Yoga primarily involves the assumption of muscle stretching positions, which are still widely practiced today in order to help improve flexibility. In any event, despite the widespread popularity of stretching, there remains a distinctive lack of scientific studies documenting the mechanisms and effects of this practice.

In recent years, studies have concentrated on the effects which muscle stretching has on the mechanical properties of the body’s muscular system. One question which researchers have tried to answer is whether the musculotendinous unit responds to stretching by becoming more elastic. Magnusson et al. (1998) demonstrated that keeping a specific muscle stretched in static mode reduces its resistance to stretching. This phenomenon, known as stress relaxation, was demonstrated by numerous other researchers (Magnusson et al. 1996; Dombroski, Hewson and Stanley 2001). The results of the studies mentioned above therefore suggest that a single session of stretching affects the mechanical properties of the muscle, altering its structure during and immediately after the per formance of an exercise. But what happens if you stretch regularly and for longer periods of time? Many researchers have asked themselves this same question: Magnusson (1998) evaluated a number of subjects during and after a three-week programme of three weekly sessions and did not observe any mechanical change, whereas joint mobility proved to have been significantly improved. Other studies have demonstrated that four weeks of stretching for a total of 9,000 seconds of activity in healthy subjects and 36,000 seconds in subjects with limited mobility did not alter the mechan-


ical properties of the muscle. Furthermore, nor did it lower its mechanical resistance to stretching (Bjorklund, Hamberg and Crenshaw 2001; Halbertsma and Goeken 1994; Harvey et al. 2003). In the light of this research, it seems clear that improvements obtained in the range of motion (ROM) are not mechanical but are attribut able to another phenomenon called tolerance to stretching: the subject learns to tolerate the applied stretch (Bjorklund et al. 2001; Halbertsma and Goeken 1994; Laessoe and Voight 2004). Furthermore the exact neural mechanisms linked to muscle/tendon stretching are not fully clear. From these publications it may be concluded that in order to obtain significant improvements in flex ibility, structured and long-term programmes are required as opposed to single exercises. The achieved improvements are not mechanical but are instead linked to increased tolerance to stretching. STRETCHING AND INJURY PREVENTION In the world of sport there exists an increasingly widespread belief that stretching performed prior to a sporting activity can prevent injury. This subject has been the focus of scientific studies in recent years. A comprehensive review conducted by Shrier (2005) on 293 articles relating to this subject highlighted the scientific weakness of most of the studies conducted to date: some of these

weaknesses include the absence of a control group and multi-treatment studies. Pope et al. conducted two different studies using army recruits as subjects (1998; 2000). The first study (1998), centring on the triceps surae muscle, evaluated the effect of warm-up stretching over a 12-week period on over 1,500 subjects divided into two groups (stretching group and control group). Of a total 214 musculotendinous injuries sustained, no significant discrepancy was evidenced between the two groups. The second study (2000) adopted the same protocol and focused on six muscle groups of the lower extremity. Even in this case, the study could reveal no effects relating to the use of stretching exercises. More recently, Thaker et al. (2004) conducted a literature review with the aim of expressing an opinion regarding the effectiveness of stretching as a means of preventing muscular injuries: the authors highlighted only reliable studies. Five of these were unable to demonstrate any significant effect and one was inconclusive. Although the role of stretching in injury prevention is not yet clear, there is plenty of evidence proving the link between reduced flexibility and consequent injuries in various musculotendinous areas including the Achilles tendon, the plantar fascia and the ischiocrural tendons. (Leach, R. E. 1981; Kibler, W. B. 1991; Worrell, T. W. 1994). Similarly, poor flexibility may cause damage to an adjacent joint, as in

The photos show three exercises for the neck and upper extremities. For correct execution, gradually assume the position shown in the figure and maintain it for at least 30 sec.

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EVIDENCE-BASED WELLNESS

demonstrate that when a muscle is immobilised it loses its natural elasticity. This is due to a variety of reasons including the shortening of muscle fibres, a reduction in the number of sarcomeres and the production of new, more rigid connective tissue. These publications present conflicting data which may be summarised as follows: muscle retraction can lead to injury; on the other hand, performing a single session of stretching prior to a sporting activity does not help to prevent injury. It is therefore necessary to reiterate the importance of a long-term programme which produces stable results. Furthermore, discoveries regarding con nective tissue enable us to assert that lack of physical movement (sedentariness) leads to notably reduced flexibility.

Slow and deep breathing promotes muscular relaxation and facilitates stretching. The photos show three exercises for the glutes and lower extremities

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the case of patellar compression syndrome resulting from retraction of the iliotibial band (Puniello, M. S. 1993). Another aspect which has got industry experts thinking are the discoveries made by Williams PE et al. regarding changes taking place in connective and muscular tissue following immobility. Williams et al. used a sophisticated study to

STRETCHING AND LOWER BACK PAIN One of the peculiar characteristics of stretching (which anyone who practices it will have experienced at least once), is the sensation of muscular relaxation and a pleasant antalgic effect. In fact on a neuromuscular level, according to Cometti et al, muscle stretching promotes muscle relaxation as a result of a reduction in the activation of motor neurons and the tone of the muscle itself. As fas as the antalgic effect of stretching is concerned, Shier (1999) put forward some interesting theories: stretching desensitises pain receptors, thereby generating a sensation of relief. This is one of the reasons why stretching is strongly recommended, even for the treatment of lower back pain (Khalil, TM 1992). Furthermore, Halbertsma & JPK (2001) advocate ischiocrural muscle stretching in subjects affected by aspecific lower back pain. This is because during their research they encountered a significant restriction in the extensibility of this muscle group. Even though it is hard to determine the exact relationship between muscular stretch ing and back pain treatment/prevention from existing literature, the use of this method is extremely widespread in clinical practice. Furthermore, the majority of randomised controlled trials (RCT) suggest the use of multi-disciplinary training programmes (counselling, physical activity, stress management) which also include stretching. Therefore, stretching promotes muscle relaxation and a reduction in tone. This has the added benefit of reducing pain, which is why it is also recommended in the treatment of lower back pain.


WHICH METHOD IS MOST EFFECTIVE? Despite the doubts which have emerged from scientific studies, stretching provides substantial benefits if used with appropriate protocols. So, what is the best way of selecting an appropriate protocol? And which is the best form of stretching: static, ballistic or proprioceptive neuromuscular facilitation (PNF)? In response to these questions Shrier et al. (2000) performed a review of the related literature. As far as the optimum duration of a static stretching exercise is concerned, 15-30 seconds appears to be sufficient to obtain both immediate and longterm ROM improvements in most subjects. Furthermore, it was observed that by increasing the duration of the exercise, improvements are obtained more rapidly. The PNF method consists of alternating isometric contractions and passive stretching. Ballistic stretching, on the other hand, is characterised by a series of repeated bounces in which the tendons are stretched and rapidly relaxed. Many studies have demonstrated that PNF appears to be more effective than other methods in improving ROM. (Cornelius, W. L. 1992; Sady, S. P. 1982). According to ACSM (Pollock et al. 1998), based on this evidence, a general stretching programme focusing on the main muscle groups (lower extremity anterior and posterior chains) should be applied using the statistic, ballistic and PNF meth ods with at least four repetitions per muscle group at least three times a week. In concluding our review, we can say with some confidence that a greater number of randomised controlled trials are required in order to establish the true dose-response relationship between the different stretching methods and flexibility and health in general. â– 

Maintaining a correctly aligned posture is important to ensure the effectiveness of the exercise. The photos show three exercises for the psoas and rectus femoris

SUGGESTED READING - ACSM Position Stand on The Recommended Quantity and Quality of Exercise for Developing and Maintaining Cardiorespiratory and Muscular Fitness, and Flexibility in Adults. Med. Skiing. Sports Exerc., Vol. 30, No. 6, pp. 975-991, 1998 - Khalil TM, Asfour SS, Martinez LM, Waly SM, Rosomoff RS, Rosomoff HL Stretching in the Rehabilitation of Low-back Pain Patients in Spine, 1992 Mar; 17 (3) :311-7 - Shrier et al., Myths and Truths of Stretching: Individualized Recommendation for Healthy Muscles in The Physician and Sportsmedicine, 2000 - vol. 28 (8) - August

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T O TA L W E L L N E S S S O LU T I O N by Daria Macchi

Wellness Design: one team for three levels of service From general consulting regarding the concept itself to the global design of the facility: it’s all part of the job for the professionals in the Wellness Design department. Their sole objective: to excite the client

O

Roberto Venturi (left) and Gianluca Baldini, two professionals of the Wellness Design department Technogym. Thanks to them for their work and that of Roberto Di Giamberardino, every year almost 2,000 three-dimensional renderings are developed for clients around the world

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ne of the services offered by Technogym which most underlines how far the company’s activity extends beyond the mere design and manufacture of fitness equipment, is the Wellness Design service. Set up in the mid-1990s as an equipment layout service, client interest in the Wellness Design service subsequently led to the department branching out to include the realisation of architectural design, which involves the planimetric layout of all the spaces contained within a fitness centre: from the equipment room to the changing room, from the bar to the thermarium. The evolution has been a gradual one: the original manager in charge of the layout service - a dedicated inhouse architect assisted by an externally contracted col-

league - was replaced seven years ago by Gianluca Baldini, a surveyor who not only specialises in interior planning but also holds a diploma from ISEF (Institute of Physical Education). This guarantees technical expertise in motor sciences and other related needs, as well as knowledge of how to create the most appropriate setting for physical exercise. During his tenure, Baldini successfully increased the level of service quality, coordinating services on behalf of the international branches and innovating the layout design process, which has evolved into today’s threedimensional renderings. Now destined for new horizons in the realms of Kinesis, Gianluca hands the baton to one of the company’s ‘historic’ figures, Roberto Di Giamberardino, who takes charge of the Italy zone. International coordination, meanwhile, is entrusted to the architect Marco Venturi, who is charged with providing and expanding the same service in the company’s overseas branches. The figures tell their own story: every year the Wellness Design department produces 1,300 layouts for Italy and over 600 for the international branches. Of the three levels of design service - global, fitness room and general -offered by the department, the fitness room takes the lion’s share, with 60% of requests. Global design accounts for 30% of studies and generally occurs when the client has the plot of land or building available. In the former case, the first step is to ascertain the exact dimensions needed within the club; in the latter case, the first step is to study the division of interior spaces. General consulting accounts for the remaining 10% and may involve voicing an opinion on other designs which are already in the client’s hands, or offering advice on how to enhance a fitness facility with lighting, colours and furnishings.


T O TA L W E L L N E S S S O LU T I O N

An example of a three-dimensional rendering made for the training room of a newly-constructed wellness centre. Unlike traditional plans, this medium can provide a realistic visualisation with equipment, flooring and furniture components inserted into the design

The service incorporates the philosophy of Multisensorial Design which, borrowed from the concept which spawned the Excite line, is based on the multisensory involvement of the user and integrates perfectly with the Wellness Design: a source of ideas and common interests which helps drive the department forward. “Even if clients don’t explicitly request it,” comments Gianluca Baldini, “oour field is so broad that it’s impossible not to enter into Multisensorial Design. It is our philosophy, which has always been well received, particularly since we are able to work around a client’s available budget.” This is also a great way to set ourselves

apart from similar services which competitors are only just beginning to offer. “But with us, people associate the professionalism of our company with the professionalism of our service,” continues Baldini, who concludes: “The aim of our studio is to offer maximum quality in terms of service presentation. With our photorealistic and three-dimensional renderings we offer the client a new and unique experience. The chance to visualise and plan the interior layout of a club in advance using this medium is becoming a deciding factor which results in clients choosing Technogym over other companies.” ■

The Wellness Design service is requested not only by clubs but also by the most exclusive hotels. This three-dimensional rendering represents the design of a Wellness Suite - with essential and elegant lines - into which Recline Excite and the all-new Kinesis Personal in the Heritage version are harmoniously integrated

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WELLNESS SYSTEM by Carolina Durante

The strength of experience A small key, an essential tool in terms of member retention, as demonstrated by the numerous success stories described in these pages

H

A close-up showing the display panel of the Biostrength line, their strength equipment with automatic load control. The Wellness System Key makes it possible to save training data

ow much influence can a reliable management system such as Wellness System, tested by years of experience and certified by ever increasing memberships, have on member retention? Let’s take a look at three sample cases, in England, the Netherlands and the United States. Crowtree Leisure Centre is one of the busiest councilrun indoor sports and leisure centres in the UK. Located in Sunderland, England, it opened in 1978 and in October 2004, it introduced the Wellness System under the supervision of Technogym, which provided managerial advice and took care of staff training. The resulting data speaks volumes: the Wellness System has had a significant impact on the councilrun centre’s attendance rate. In fact, thanks to the

Anthony Morace (left), Fitness Director at Brooks Health & Fitness & Rehab, Jacksonville

36

Wellness System, it has achieved some important results, such as an improvement in the profit/instructor ratio and a reduction in marketing and sales costs following an increase in the renewal rate. It has also been able to track projected targets or profit increases. “The City Council is committed to improving the health of the community through the promotion of wellness,” explains Paul Dobson , Director of Community and Cultural Services in Sunderland. “Our centre is equipped with the latest generation Technogym machines and the Wellness System, which enables each individual to monitor their activity and collate data. This information is then used as an outline for future intervention programmes, both for the Council itself and for the Primary Care Trust.” From the data it can be deduced that in 2003, prior to the


WELLNESS SYSTEM approach towards its member base: “The Wellness System is very helpful in this sense. For us it’s the ideal solution.”

introduction of the Wellness System, the centre’s retention level was 34.81% and in 2005 it rose to 47.5%; more specifically, there were increases of 6.85% in 3-month memberships, 16.21% in 6-month memberships and 34.46% in 12-month memberships. Other data, which was unavailable prior to introduction of the Wellness System, indicates that the active 410 members in November 2006 performed on average 88% of prescribed cardio programmes, a percentage which rises to 142% in the case of strength programmes - in other words, on average, members train well beyond their prescribed targets; meanwhile, average attendance stands at 69% of the initial plan. The listed results as a whole translate into a profit increase of around 13.4%. A NECESSARY SYSTEM “Nowadays, technology is something you can only do without if you are working in a small club with few members”: so says Cor Bierens, Co-owner of the Wellness Centre Anco in Horst aan de Maas, the Netherlands. The club occupies 2,400 m2, has 23 staff, 3,000 members and its services include group lessons, one-to-one training, swimming pool, physiotherapy and beauty treatments: “We decided to adopt the Wellness System eight years ago in order to help us manage the club as efficiently as possible,” explains Bierens. “It’s used not only for workout programmes, but also as a credit card to pay for products or services such as physiotherapy or beauty treatments. Members can leave their wallets in the locker; the Key is all they need.” Nonetheless, it is also a strategic management tool: “We are able to assess the usage, frequency and duration of use of the machines, peak times and idle times during the day and changes in member behaviour, all of which enable us to take action and improve retention.” The Wellness Centre Anco was keen to adopt a personal

400 USERS PER DAY Brooks Health & Fitness & Rehab is located in Jacksonville, Florida and is a large 5,700 m2 facility, of which 840 m2 is dedicated to fitness, with 60% of its equipment supplied by Technogym. The facility also employs a highly qualified team of staff. Since it opened in May 2006, it immediately installed the Wellness System and within the first seven months of business, it sold a total of 1,600 memberships. Its users include over 700 members who use the Wellness System on a monthly basis, 400 of whom use it daily: they include adults, senior citizens, business people and patients undergoing rehabilitation. As part of the Brooks procedure, staff arrange two appointments for each new member: a physical evaluation and the formulation of a training programme; the member may also request a review after 90 days. Brooks was the first centre in the USA to acquire medical treadmills from the Excite Med line in addition to the Wellness System software training room. The latter was installed at the end of February 2007 and is a tool which has proved extremely useful in improving workout programmes and relationships with clients. “The Wellness System facilitates communication and interaction with the client,” says Anthony Morace, Fitness Director. “From exercise prescription to feedback on performance, it is essential in helping our staff develop personalised experiences for everyone, all the time!” ■

Crowtree Leisure Centre is located in Sunderland, England. Opened in 1978, today it is one of the busiest indoor sports centres in the UK

Brooks Health & Fitness & Rehab is located in Jacksonville, Florida. Opened in May 2006, it immediately installed the Wellness System and in the first seven months of business, sold a total of 1,600 memberships

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CLUB

L AYO U T

by Gianluca Baldini

Women-only clubs, designed to pamper An increasing number of health & fitness centres are reserved for female clients, who have very particular needs

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A Beauty & Spa area offering the main wellness and beauty treatments is indispensable for women-only clubs

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he fitness market is witnessing exponential growth and with it, the expansion of health and fitness facilities, which are growing in size and are increasingly able to offer new services to members, with the aim of satisfying their latent needs. However at the same time, an opposing and more focused trend is emerging. This comprises the creation of increasingly smaller facilities offering highly specialised services, both in terms of client target and the product/service offering. There is a significant rise in the number of clubs established to provide health and fitness services to women only. Let’s discover some of their distinguishing features.

SIZE AND SERVICES As previously stated, these are facilities which are certainly smaller in size, easier to control and are less expensive to run. These clubs, which are generally built with measurements of between 400 and 600 m 2, offer a wide range of services catering to the treatment of typically feminine needs, with the aim of providing their members with a unique and memorable experience. Generally they feature a single changing room, which is very comfortable and designed to satisfy all the needs of a female client base. Ample surrounding areas, spaces in which to rediscover one’s personal privacy, makeup areas with state-of-the-art design including products for beauty care, using natural ingredients where possible. Related services such as a hair dresser, bar and spa with first-rate wellness courses and a beauty treatment area are imperative. Everything should be well-planned in relation to the size of the premises. How about the dimensions? It is worth remembering that the changing room plays a vital role in member retention, even more so in clubs where taking care of people must be the top priority, given the type of user. Therefore an area of between 80 and 120 m2 may be sufficient. The same applies to a spa area which could contain the main wellness experiences, all fitted into dimensions of between 60 and 80 m2. As stated above, these measurements refer to facilities of between 400 and 600 m2: of course, they must be proportionately increased in the event that more space is available. Training zones are of fundamental importance: t h e f i t n e s s a r e a , comprising strength and cardiovascular equipment, should be no less than 200 m2, whilst a group training area must be guaranteed. Small but welcoming, the bar area must provide members with sufficient room to


CLUB

L AYO U T

fashion , a n d c a n t h e r e f o r e b e m o r e d e m a n d i n g i n this respect. Lights, colours and materials must be carefully combined to create the illusion of a new, almost enchanted world, a sort of ‘safe haven’ for female members. Members must feel protected and gently pam pered in an environment which creates a sense of peace and pleasure, as they work towards their goals. Curtains, carpets, elegant fittings and designer furnishings will be useful for this purpose.

enjoy a light meal, thereby helping to promote the club. Space for additional services, such as the beauty treatment, relaxation or reading areas, must also be taken into consideration. DESIGN The creation of an attractive and innovative environment which offers comfort and satisfaction necessarily relies on careful design and a well thoughtout concept. It must leave nothing to chance , where even the smallest details are scrupulously defined. The fairer sex is particularly attentive to

A new niche in the fitness & wellness market consists of an exclusively female target group

FITNESS ROOM Even the area dedicated to isotonic and cardiovascular training must be designed in accordance with the type of user. In fact, it is essential to equip the fitness area with specific equipment for female fitness training. Adductors, abductors and machines for working on the glutes and pectorals are just some examples of the equipment which must be available. One further consideration is which pieces of equipment should be chosen from the P e r s o n a l S e l e c t i o n isotonic line in the Beauty version, which have been specifically created with women in mind. Stretching areas with eye-catching tatami mats may complement the setting. TECHNICAL STAFF Even the technical staff at the facility must be carefully selected and trained. Personal trainers must be able to devise training circuits specifically for women; they must also have the capacity to understand the needs of female members and transform them into personalised programmes. With this in mind, the presence of an in-house dietician who is able to provide nutritional advice will represent sig nificant added value. â– 

Personal Selection, Beauty version is devised specifically for the female user. Below left: the comfort afforded by changing rooms is of particular importance for member retention

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Wellness Lifestyle

Guided by Nerio Alessandri, CNN cameras documented various steps of the production process in the Gambettola factory

FROM THE US TECHNOGYM ON CNN It isn’t everyday that the US news giant turns its spotlight on an Italian company; the CNN report dedicated to Technogym which was broadcast on 25 November in the Art of Life programme therefore represents a feather in the company’s cap. In the 10-minute feature, reporter Monita Rajpaln introduced Nerio Alessandri and the company he founded and has presided over for 23 years. During the interview, the Technogym’s President explained how the company does not restrict itself to selling products, but instead strives to promote its wellness philosophy with a proposal which also includes technical/managerial training and services. “We are committed to offering a complete package which includes equipment, technology and services. We give our clients all the support they need because it is our objective to become their wellness business partner.” One of the aspects which most struck Monita Rajpaln is that the more than 100 engineers and technicians who work on projects and innovations also train on the very products they create. This is made possible by an extended twohour lunch break. “This provides them with more than enough time to exercise, and to live the Wellness Lifestyle,” comments Alessandri. “80% of our employees follow the Corporate Wellness Programme, which we personalise specifically for each individual. Our results show that this leads to an improvement in work efficiency: creativity and productivity are increasing. It is an excellent balance between corporate objective and personal objective if everyone can experiment and use our products to improve the quality of their own lives.” MILITARY BASES Two US military bases have chosen Technogym to equip their gyms which are exclusively used by military personnel and their families. The most recent installation opened in mid-December and is located at Buckley Air Force Base in Colorado: the Army Aviation Support Center is used daily by around 100 people. The choice of equipment was based not only only performance, but also aesthetics, which is why Personal Selection and Excite were chosen. The larger Robins Air Force Base, Georgia, underwent a total renovation of its fitness centre last summer which is able to cater for around 700 people per day and includes retired military personnel and civilian staff. 63 pieces of Technogym equipment were installed, in addition to the Wellness System. For the strength area, elements of the Personal Selection

40

line were chosen, almost all of which were fitted with Isocontrol; for cardio fitness, the chosen equipment included all products within the Excite range, not forgetting the latest gem, Cardio Wave. The base is extremely satisfied with its decision to place its trust in the Italian company, which has been testified by the various senior commanders who have been thoroughly impressed with the new equipment. FROM ITALY TECHNOGYM, SUCCESS MADE IN ITALY AT THE WBF Seven gurus and two Italian company leaders were the speakers at the World Business Forum, which transformed Milan into the international management capital on 26 and 27 October. For the third consecutive year, the world’s economic and management leaders met to explore the latest trends and to share their experience gained in different areas and industries. Amongst the first day’s protagonists were Madeleine Albright - the first female US Secretary of State - and Rudy Giuliani - the popular ex-mayor of New York City. Meanwhile in the special session “IIn Italy it's possible”, Nerio Alessandri and Alberto Bombassei told the stories of Technogym and Brembo, two examples of success ‘Made in Italy’. Alessandri’s address put the spotlight on Wellness as a lifestyle, in addition to the Total Wellness Solution offered by the company. Amongst other things, it includes important investments in research and development, technology, customer service and communication. He also underlined the three fundamental ingredients behind the company’s success: firstly, having ideas, not so much for a single product, but more for the capacity to respond to a real and widespread need such as keeping fit; secondly, continued research and innovation; thirdly, ensuring the company and its strategies conform to social needs. In spreading its brand throughout the world, Technogym promotes taste, design and the Italian lifestyle: in short, the Wellness Lifestyle. Nerio Alessandri flanked by Alberto Bombassei of Brembo (left) and Fernando Tasco, General Manager of HSM Italia, the event organising company


Wellness Lifestyle FROM ARGENTINA A CONTINENT ON THE MOVE There was lively and intense participation in the Nike 10K/RunAmerica, which took place on 12 November and saw almost 120,000 participants put their physical stamina to the test in a 10 km race along the streets of 9 Latin American cities. In Argentina, two companies made a decisive contribution to the success of the event: Bard International, an exclusive Technogym distributor and Megatlon, the country’s biggest fitness and wellness club chain. Bard supplied Nike with Run Excite machines for the L2 Stock Center, a large shopping centre in the heart of the federal capital, which was chosen by Nike as the busiest area of the city. The treadmill screens displayed the race circuits so that everyone could take part, even those not running in the streets of Baires. Other Run Excites were installed in the capital’s Central Post building, where a show of real athletes was staged. It featured a specialist team of Club Megatlon trainers, led by Dr Lentini, who was on hand to explain how the equipment worked and to assess participants interested in learning about their own fitness levels. FROM CENTRAL AMERICA WORDS OF PRAISE FROM ARRIGO SACCHI As part of the 1st Central American Football Conference, held in Costa Rica on 5-8 January, José Leon Chang - Chairman of Cicadex Sa, exclusive Technogym distributor which this year celebrated 25 years of trading in Central America - introduced Technogym to the audience, which included over 200 top football coaches from around Central America. One of the conference’s most outstanding speakers was Arrigo Sacchi, former head coach of the Italian national team, who delivered words of praise for Technogym and its President, Nerio Alessandri. An honourable mention was given with regards to the installation of Technogym equipment in the new gym of Deportivo Sarissa, the current national champions of Costa Rica.

FROM TURKEY NEW SHOWROOM IN ISTANBUL With the support of a company able to overcome the most demanding challenges, the new Technogym distributor in Turkey - AVV Ltd, represented by Aram Kalenderoglu, Volkan Sarici and Vittorio Zagaia - opened a showroom in Istanbul last December, situated on the main avenue which runs north-south through the city. The location of the new showroom is one of the most prominent spots in the city, not least because almost 10,000 vehicles pass by each day. Like true works of art, the 130 m2 facility exhibits various products from the Technogym strength and cardio lines, including Excite, Personal Selection and the latest triumph in home fitness, Kinesis Personal. The ‘collection’ is displayed in an elegant setting reminiscent of contemporary art galleries. At the opening, which was preceded by press and television interviews, figures from the political and financial world took the floor, including the Hon Massimo Romagnoli, President of the Italian Chamber of Commerce Alberto Moggi, Secretary General, Fatih Aycin, President of the Turkish Businessmen’s Association, Aldo Kaslowski and Director of the Italian Trade Council, Roberto Luongo. ■

Megatlon has installed a Run Excite opposite the General Alvear Monument in the Avenida del Libertador y Alcorta. For every kilometre run on the treadmill, Nike has made a donationto UNICEF to help Argentinian children

The new Technogym showrrom, which opened last December, stands out on the main avenue in Istanbul. AVV Ltd, exclusive distributor for Turkey, chose one of the most strategic areas in the city to showcase the Technogym product ‘collection’ Arrigo Sacchi with José Leon Chang, Chairman of Cicadex Sa, at the 1st Central American Football Conference

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Welcome

into the

Wellness

family

Caesar’s Palace Qua Baths & Spa Las Vegas, Nevada t is difficult to find a resort which better embodies the spirit of Las Vegas: over-the-top, overwhelming, opulent and outlandish, Caesar’s Palace Hotel Casino was established in August 1966. It represents an all-American take on Ancient Rome, complete with a reconstructed Colosseum, the theatre where singer Céline Dion regularly performs and swimming pools surrounded by columns recalling aristocratic villas in the age of Caesar and Cleopatra. Over the years it has undergone countless transformations and refurbishments, and today has 3,348 rooms, 26 restaurants and cafés, four swimming pools, a mall with 160 shops, not forgetting a wedding chapel and a giant,

I

The fitness centre inside the 500 m2 Qua Baths & Spa exclusively features Technogym equipment

12,000 m2 casino. The whole complex is divided into five towers - Roman, Centurion, Forum, Palace and Augustus: this last tower houses the most recent addition to the Hotel, the Qua Baths & Spa. It features a 4,700 m2 wellness centre in which over 500 m2 is dedicated to the fitness centre, which is fully kitted out with Technogym equipment. Here, guests find a therapeutic refuge from the hustle and bustle of life on the Strip - the main boulevard that cuts through the city - and are welcomed into a luxurious sanctuary within which to recharge their body and mind. The Qua Baths & Spa features the latest and most innovative Technogym equipment - including Cardio Wave with Wellness TV and an assortment of machines from the Excite cardio line. These have been positioned in a circle for a workout experience which truly puts the emphasis on entertainment and socialising. From the moment that guests cross the threshold of the fitness centre, they are immersed in total wellness: a welcoming atmosphere, individual attention, a lounge room to relax in after working out; and before leaving the centre, they can cool down and enjoy a skin treatment with ice chips in the Arctic Ice Room. In the sumptuous surroundings of this new refuge, Technogym has established an important space within which to deliver a superior fitness and wellness service. ■ Thanks to Erica Tillinghast, Marketing Assistant, Technogym USA, for her contribution.

The Qua Baths & Spa wellness centre is located in the Augustus tower and occupies 4,700 m2: facilities includes 51 treatment rooms, 35 massage cabins, two hydrotherapy tubs and three Vichy showers

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The sumptuous façade of the main building of the Caesar’s Palace Hotel Casino in Las Vegas, Nevada. The resort opened in 1966 and over the years has undergone several refurbishments


CALENDAR 2007

Fairs -Events FAIR

PLACES

DATE

TYPE

IHRSA

San Francisco USA

28-31 March 2007

Fitness & Wellness

FIBO

Essen Germany

19-22 April 2007

Fitness & Wellness

FITNESS MADRID

Madrid Spain

26-29 April 2007

Fitness & Wellness

FITNESS FESTIVAL

Firenze Italia

2-6 Maggio 2007

Fitness & Wellness

RIMINI WELLNESS

Rimini Italia

17-20 Maggio 2007

Fitness & Wellness

LIW

Birmingham UK

25-27 September 2007

Fitness & Wellness

MONDIAL RÉÉDUCATION

Parigi France

5-7 October 2007

Medical

FITNESS VAKDAGEN

Utrecht Olanda

12-14 Ottobre 2007

Fitness & Wellness

A glimpse of the Technogym stand at LIW (Leisure Industry Week) held last September in Birmingham, England

Wellness Magazine WELLNESS TRENDS, INNOVATIONS AND LEADERS Number 1, Year 10

EDITORIAL TEAM Technogym S.p.A. via G. Perticari, 20 47035 Gambettola (Forlì) - Italy Tel: +39 0547 56047 fax +39 0547 650550 e-mail: wellnessmagazine@technogym.com

PUBLISHED BY Technogym S.p.A. Editorial Director Nerio Alessandri Editor-in-chief Luca Ravaglia Editorial Collaboration Primepagine Editing & Consulting Picture Research Rossella Rocchi Graphics and Layout Melissa Amadori TEXT Gianluca Baldini, Kathryn Carlisle, Fabrizio Cecchinelli, Franco Cicognani, Marco De Angelis, Carolina Durante, Daria Macchi, Giulia Muttoni, Luca Ravaglia, Erica Tillinghast and Silvano Zanuso IMAGES Franco Chimenti, Isapo, Marco Onofri, Maurizio Polverelli, Getty Images, PhotoDisc, Alinghi, Luna Rossa, Mascalzone Latino, WBF Press Office and Technogym Image Bank THANKS TO Yanis Aimetti, Paul Alart, Jemma Baker, Claudio Bertozzi, Chiara Bianchi, Cristina Budriesi, Laura Caporali, Luca Ceccaroni, Marco De Angelis, Vito De Benedetto, Michele De Vincenzo, Mauro Fabbri, Stefano Gabellini, Angelo Goggioli, Gianluca Laganà, Lori Lee, Hugo Leung, Jang Ling, Enrico Manaresi, Raffaele Menci, Michele Moro, Mauro Nava, Davide Neri, Francesco Orselli, Alberto Pacchioni, Lina Paselli, Maurizio Placuzzi, Helena Shirley, Kim Stantus, Marco Treggiari, Ursula Vinson and Thomas Zani

PRINTED BY ARBE Industrie Grafiche S.p.A. via Emilia Ovest 1014 41100 Modena FINISHED PRINTING 27/03/2007

Technogym®, The Wellness CompanyTM, ExciteTM, Multisensorial DesignTM, Wellness TVTM, KinesisTM, Cardio WaveTM and Flexability™ are trademarks owned by Technogym® SpA in Italy and other countries. Cardio Wave, Kinesis Wall, 3D Pulley System and FullGravity technology are patent pending owned by Technogym® SpA in Italy and other countries.

Press registration no. 11/98 - Forlì Tribunal Freepost Poste Italiane Spa - Postal Subscription Consignment 70% DCB Forlì no. 20/2006

iPod is a registered trademark owned by Apple, Inc., in the United States and other countries.

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How many times should you train per week?

The response depends on the type of training activity performed in addition to its aims. If the session involves a fairly intensive or extensive workout, aimed for example at improving certain muscle qualities (such as strength or stamina), a reasonable recovery period is imperative to give the body time to build new structures (enzymes, mitochondria, muscle fibres, etc.). Furthermore, in the case of particularly exhausting sessions, it is required to replenish energy reserves. MINIMUM RECOVERY TIMES Each type of characteristic stimulated will require different recovery times but, in principle, for a subject undergoing training of normal intensity, a 24-hr interval is sufficient; on the other hand, beginners should not ideally train more than every other day for at least the first two to three months. In the case of workouts which are particularly stressful on the joints, muscles and tendons, it is certainly preferable, particularly for the elderly and less active, to insert at least one to two rest days between two successive workouts. In such cases, the body must also reinforce these structures in order to prevent them from being damaged. MAXIMUM TIME BETWEEN SESSIONS Conversely, too long a time between one session and the next would lead to the positive gains from the first session being completely negated. In fact, any improvements the body makes to stimulated muscles (increased strength, stamina and so on), are only retained if they are maintained on a regular basis, otherwise they are lost since the body no longer has a need for them. Of course, the maximum interval between two successive workouts depends on the type or quality of the sessions but,

for the average person, an interval of four days can already be deemed to be excessive. WEIGHT LOSS AND METABOLIC DISORDERS It is a completely different matter for those who are overweight or who suffer from metabolic disorders such as diabetes: in these cases daily physical activity is almost an obligation. Where exercise for weight loss is concerned, it is important to note that the body’s hormones respond to increased activity by increasing appetite or the capacity to absorb food, thereby increasing calorie intake. The result is that, within the space of a few days, the body re-establishes a balance, compensating for extra calorie burn with a higher calorie intake. Therefore if exercise is not prescribed in combination with a calorie restricted diet, on training days the balance will be maintained. However, on rest days calorie intake will be higher than calorie burn because more food is being consumed. Rest days between sessions therefore lead to additional weight gain, despite regular exercise. In such cases, it is essential to perform a small amount of exercise every day which, amongst other considerations, should not be too intense if weight loss is the objective. Finally in the case of diabetes sufferers, exercise has a positive effect on hormone levels, although it is necessary to adapt the subject’s medication in response to this change. The subject is better able to manage this situation if the exercise time, duration and intensity are always the same every day; on the other hand if active and inactive days are alternated, such as by changing the time or type of exercise, it may be difficult to regulate the intake of medication. ■ Provided by the Technogym Medical-Scientific Research Department

Copy from Wellness Magazine n. 1 year 10

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Stamp your club logo here


Wellness Magazine 24 2008