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WELLNESS TRENDS, INNOVATIONS AND LEADERS

Wellness Magazine 22 NUMBER 1 YEAR 9

TURIN 2006 The Olympics, passion aplenty

• Products: Easy Line, circuit training has arrived

MAGAZINE FOR OPERATORS

• Successful clubs: Getting staff trained and qualified


Editorial Nerio Alessandri President of Technogym

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echnogym has played an important role at yet another Olympics. Turin 2006 was a successful encore to both the Sydney 2000 and Athens 2004 Games. As a testament to the increasingly close relationship between our company and the International Olympic Committee, Technogym was invited to equip all 19 training centres for use by the Olympians throughout the winter sports event. Once again, there were a variety of emotions that accompanied these events, but Technogym felt immense pride in the knowledge that with Turin 2006, our company had achieved its ambition of having trained all the world’s Olympic athletes, by virtue of our presence at both the summer and winter games. The Turin Games marked the Olympic debut for CardioWave and Kinesis, which both received the unanimous approval of Olympians, trainers, journalists and organisational staff: in fact, the whole Olympic Family. Technogym also introduced the new Corporate Wellness Initiative at Turin, a Technogym-equipped training centre reserved exclusively for staff of the Olympic Organisation Committee. Although new to the Olympics, this initiative is increasingly popular on a corporate level worldwide, thanks to the positive benefits it has in terms of greater staff efficiency and productivity, reduced absenteeism due to ill-health and the social benefits of exercise. Even more proof of these benefits have been highlighted from the study carried out by Brazilian company Petrobras on its own corporate wellness centre. We have analysed the results in detail in the Evidence-Based Wellness column in this issue of Wellness Magazine. In a word, being fit and healthy is beneficial for everyone. We've said it time and time again (and indeed reiterated it during the last Wellness Congress organised by the Wellness Foundation in January in Holland), defining and highlighting the social role that clubs could and should play in the coming years. This can be achieved by differentiating what clubs offer customers and embracing the demands of that growing segment of population that perceives physical exercise as a veritable ‘medicine with positive side effects’ for health and prevention. In order to achieve this, what is needed once again is investment in club staff. The key words are ‘training’ and ‘specialisation’, which are the only ways in which clubs can distinguish themselves from the competition and achieve true customer satisfaction. Still on the subject of differentiation, the start of 2006 heralded the launch of Easy Line, to which we dedicate ample space in this issue. Inspired by circuit training, Easy Line is a flexible solution that responds to the needs of new operators and users of any age and gender, who are put off by traditional gym environments. I would like to round off this editorial by returning to events that took place in March. The tumultuous reception received at the grand launch of CardioWave at IHRSA, Las Vegas is still ringing in our ears. Initial reaction from the market, reported in this issue, strengthens our conviction that the Wave truly heralds the start of a new era in cardio workouts.

Wishing you all Wellness, Nerio Alessandri President, Technogym


Wellness Magazine 22 NUMBER 1 YEAR 9

Contents 6

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Olympic Games: Turin 2006

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IHRSA 2006: Cardio Wave world launch

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Sport & Performance: Muscles in the driving seat

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Special event: Wellness Convention in the Netherlands

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Successful clubs: Staff specialization

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Customers give their views: Fitness First Dubai

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Products: Easy Line gives everyone access to Wellness 22 Products: Cardio Wave, they love it! 24 Evidence-Based Wellness: Corporate Wellness, the Petrobras project 26 Kinesis Case Histories: Germany and Japan 30 Mywellness: The key to success 32 Total Wellness Solution: After-sales service 34 22

Columns Club Layout 36 Wellness Lifestyle 38 Welcome to the Wellness Family 40 Calendar - Fairs and Events

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Focus 42 40


O LY M P I C G A M E S by Luca Ravaglia

Turin 2006: passion on ice Ability, willpower and heart: this was the winning cocktail served up by the XX Winter Olympic Games and Paralympics Turin 2006. Once again, Technogym took charge of the champions’ athletic preparation After Sydney 2000 and Athens 2004, Technogym was once again re-appointed as Official Supplier to the XX Winter Olympic Games and Paralympics Turin 2006

One of the most moving choreographic performances from the opening ceremony. Hundreds of volunteers brought a giant image of a ski jumper launching into the air to life

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he curtain has already fallen on the XX Winter Olympic Games and Paralympics Turin 2006 . It is often said that the most sublime and intense emotions stay with us forever; in that case, some of this year’s Olympic images will certainly linger long in our memories. There were so many memorable moments during the Games. They included the awe-inspiring and magnificent choreography from the opening and closing ceremonies, linked by the emblematic ‘Sparks of Passion’ theme and a host of symbols depicting Italian culture, not to mention spellbinding f i g u r e s k a t i n g performances and of course jubilant scenes at the Medals Plaza awards cere m o n i e s . B u t eve r y O l y mp i a d i s t i n g e d w i t h moments of drama and tragedy. When performance is ever ything, the probability of error increases and years of sacrifice can all come to nothing. In spite of this, willpower can overcome such tr ibulations, as demonstrated by the moving example of C h i n e s e f i g u r e s k a t e r Z h a n g D a n . F o l l ow i n g a d i s a s t r o u s tumble on the ice, she kept her ner ve and continued with her performance with her partner, eventually going on to win the s i l v e r m e d a l . There were plenty of unforgettable memories, not just for the a t h l e t e s who took centre stage, but also for the thousands of volunteers, specta tors and all those who had the opportunity to m a k e a t a n g i b l e c o n t r i b u t i o n to the success of the event. This included the T e c h n o g y m t e a m , who played their par t once again. Drawing on its expe-

rience gained during Sydney 2000 and Athens 2004, Technogym fully deserved its re-appointment as o f f i c i a l s u p p l i e r t o t h e X X O l y m p i c Games and Paralympics of Turin 2006 . PASSION MADE IN ITALY ‘Passion Lives Here’ was the motto which accompanied the 2006 Turin Games. The slogan was a perfect combination of Olympic spirit, which comprises loyalty, an enthusiasm for life and challenges, dedication and sacrifice in the name of one’s chosen objective; and Italian ingenuity , comprising style, creativity and innovation . These values have also been the cornerstone of the Technogym philosophy and mission. The company was especially proud to assist with the event, having been given the ideal platform to showcase the quality of its Italian-made products and services to the world, on its very own doorstep.


O LY M P I C G A M E S

TURIN 2006 PARALYMPICS TECHNOGYM ONCE AGAIN ALONGSIDE DISABLED ATHLETES

The photo shows the ‘Sparks of Passion’, which featured daring skaters sporting specially constructed, fiery helmets. This was the symbol which incarnated the Olympic motto ‘Passion Lives Here’ during the opening and closing ceremonies of the Games

THE GAMES IN STATISTICS During fifteen days of Olympic contests, from 10 to 26 February 2006, 2,600 athletes from five conti nents (Africa and Oceania included) went head-tohead in 15 riveting disciplines. These ranged from the traditional winter events including downhill skiing and the ski jump, to typical North European events such as Nordic combined , cross-country skiing and the biathlon; featuring events on ice, including ice hockey, skating , bobsleigh , luge , skeleton and short track speed skating, to newer, spectacular and intriguing events such as snowboarding, freestyle and curling. Such sports require endurance, power and dexterity, years of training and sacrifice, not to mention the tenacity to exceed oneself and go that extra mile. The total number of medals awarded was 1,026 , with Germany finishing top of the pile thanks to a total of 29 medals, including 11 golds.

Even the Paralympics, which ran from 10 to 19 March 2006, wrote an important chapter into the history of the Turin 2006 Games, once more underlining the universal value of sport and its ability to break down all cultural barriers, bringing people of all backgrounds together in friendship. This IX Paralympic Games featured over 600 athletes competing in 5 disciplines – downhill skiing, cross-country skiing, biathlon, curling and ice hockey – 174 medals were awarded, of which the Russian Federation took the lion’s share (33 medals, including 13 gold). Just as for the Olympics, Technogym was nominated as the official supplier of cardio and power training equipment and made a valuable contribution to the training of competing athletes. Having equipped the training facilities of the Sydney 2000 and Athens 2004 Paralympics, the company once more reaffirmed its commitment by lining up alongside the disabled athletes of Turin 2006. Within each of the Olympic Villages of Turin and Sestriere, Technogym equipped a cutting-edge training facility with special equipment for the disabled athletes. This included the Selection power line, designed for use even by people in wheelchairs, as well as the Top XT upper body ergometer, which combines a cardiovascular workout with strengthening for the upper body muscles, and above all Kinesis, an innovative cable system which allows a full range of exercise and movement, which is also suitable for wheelchair users. Technogym has always paid close attention to the more vulnerable members of the population, in keeping with the company’s mission to improve the quality of people's life through physical activity. Ever since 1997 Technogym has produced specialised equipment for disabled people, whilst at the same time promoting various community initiatives within Italy as part of its project entitled ‘Technogym for Social Aims’.

The two symbols of the Olympics. The five illuminated rings and great Olympic torch positioned over the Olympic Stadium in Turin, were lit by final torch-bearer, Olympic champion Stefania Belmondo

Kinesis allows for a full range of exercises and liberal body movements, even for wheelchair users

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O LY M P I C G A M E S

For power training, Technogym supplied a total of around 600 machines from the Personal Selection Classic line, in addition to barbells, free weights and hand weights. At the Olympic Village in Turin, a number of Canadian athletes using the Selection benches. In the foreground is Italy's Fabio Carta on Leg Extension

TECHNOGYM WAS BEHIND THE CHAMPIONS’ PREPARATIONS In order to best meet the demands of athletes and their entourage, Technogym installed over 1,000 m a c h i n e s , including cardiovascular and power training equipment, benches, barbells and other accessories, which were distributed over 19 train ing facilities. Three of these facilities were located within the Olympic Villages in Turin, Sestriere and Bardonecchia; nine at the competition venues; one in the Olympic Family general quarters; two in the Media Village and four in the general quarters of certain national teams – Casa Italia, the Nether lands, USA and Russia. The training facilities, originally intended for the physical preparation of ath letes from 80 countries, were also put to good use

by the 2 , 7 0 0 t e c h n i c i a n s a n d n a t i o n a l t e a m entourage, as well as the 9,000 journalists on hand to document the Games. The equipment used to furnish the Olympic gymnasia notably included the latest technological innovations Cardio Wave and Kinesis. Cardio Wave, a revolutionary cardio training machine internationally patented by Technogym, simulates the action of skating and combines three movements into a single exercise for the very first time. Above all, Cardio Wave works the glutes, legs and waistline and offers over 20% greater efficiency compared with other cardio training equipment, given the same usage time. Equally innovative is the design of Kinesis , a genuine platform of total body free dom . It allows thousands of motions to be per-

Training on Run Excite in the Olympic Village gymnasium in Turin. Technogym supplied a total of 400 machines from the Excite line, the most comprehensive range of cardio equipment in the world

Olympic torch bearers Nerio Alessandri with his brother Pierluigi (left). On its way to Turin, the Olympic torch stopped off at the Technogym head office before being carried onwards to Cesena by the two company representatives

TECHNOGYM TAKES CENTRE STAGE AT THE OLYMPICS The honour of taking part, enthusiasm, human warmth and a sense of belonging to one big family, all in the name of sport. These were some of the most stirring emotions experienced by guest customers of Technogym at Turin 2006. In order to share the feeling of living close to the Olympic spectacle for the guest customers, Technogym actually organised numerous 3 day hospitality packages in Turin. Each package comprised a tour to the city as well as to the Olympic Village, entry to several contests and participation in cultural events organised throughout the Games.

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The customers, from the United States, Europe and Japan, expressed their wholehearted satisfaction with the hospitality afforded to them, and congratulated the company on its level of organisation. The company was also praised by John McCarthy, IHRSA President, who was impressed by the dazzling array of Technogym equipment at the Olympic Village in Turin and by the work of the entire Technogym staff: “My greatest memory, really beyond all expectations,” explained McCarthy. On a sporting level, he was particularly struck by the physical condition of the Italian winners in the men’s 4 x 10 km


O LY M P I C G A M E S

THE NEXT CHALLENGE: THE GERMANY 2006 FOOTBALL WORLD CUP formed and embodies the concept of 360 degree freedom of movement. Finally, thanks to the Techn ogym Wellness System, coaches and athletes were able to customise training and monitor final preparations in the run up to the Games. Some impressive statistics demonstrate the popularity of the 19 gyms: 30,000 km travelled on the cardio machines, giving a total 5,000 workout hours, 26,000 tons of weights lifted, and an estimated 2,500,000 calories burnt! THE FIRST OLYMPIAD OF THE WELLNESS ERA Performance and wellness went hand in hand: in this sense, Turin 2006 could be defined as ‘tthe first Olympiad of the Wellness era’. In fact, whilst athletes made full use of Technogym equipment to put the finishing touches to their physical preparation, journalists and organisers of the T O R O C (Turin 2006 Organising Committee) and IOC (International Olympic Committee) were able to keep in shape thanks to an active C o r p o r a t e W e l l n e s s programme, including medical check-ups and targeted a n d c u s t o m i s e d t r a i n i n g for the improvement of their psychological and physical wellbeing. TURIN 2006, A SUCCESS WHICH WAS RICHLY DESERVED 930,000 entrance tickets sold, final gate receipts of a l m o s t 7 0 m i l l i o n E u r o s ; it was clear that the TOROC more than achieved its objective. This was despite the gloomy predictions of some who expected a downturn in spectator numbers. Even more important was the endorsement of none other than Jacques Rogge, CIO President, according to whom the Turin 2006 Winter Olympics were an undeni able success : in addition to outstanding sporting performances, the city of Turin, the IOC, volunteers and official suppliers all impeccably performed the tasks and responsibilities assigned to them. Undoubtedly, T e c h n o g y m deserves some of the credit as it looks towards the next challenges which lie ahead: Beijing 2008 and Vancouver 2010.

cross-country skiing relay (Giorgio Di Centa, Fulvio Valbusa, Pietro Piller Cottrer and Cristian Zorzi). Meanwhile Toshihiro Kutuna from Japan, owner of the Holiday Sports Club (Nagoya), took pride in noticing how all the athletes were training on Technogym equipment, much like the ones used every day by members of his own fitness club; the all-new Cardio Wave was especially popular. He was interested by the idea of selling off the Olympic gym machines as ‘single’ collectors’ items. Catherine and Guillaume Corbière of the Forest Hill France Club (Paris), having delighted in one of Turin’s historic cafés, the ‘Bicerin’,

A decade has passed since Technogym first made its debut alongside sports champions, sponsoring the Formula 1 driver Micheal Schumacher, who was driving with Benetton at the time, followed by footballer Ronaldo, before becoming official supplier to the Sydney 2000 and Athens 2004 Olympics. To this day, the company boasts an impressive list of prestigious partnerships which features Scuderia Ferrari and the McLaren Technology Centre in Formula 1, the Alinghi, Prada and Mascalzone Latino teams in the America’s Cup yachting challenge and the world’s greatest European football clubs including Ajax, Real Madrid, Liverpool, Juventus, Milan and Inter. However, Technogym is also active in basketball, volleyball, swimming and skiing. In terms of the latter two disciplines, Technogym provided its most innovative machines for training the European and Olympic champion Inge de Bruijn, gold medal winner for the

Netherlands in the Athens 4x relays, and the Italian Giorgio Rocca, recent winner of the World Cup slalom, who achieved the feat of five consecutive World Cup slalom victories. Technogym’s next challenge will be the Germany 2006 football World Cup, in which the company will once more reaffirm its position as benchmark supplier of physical exercise technology and services. Further information regarding Technogym sports sponsorship may be found at: www.technogym.com/corporate

One of the sports champions who train with Technogym equipment is Italian slalomist Giorgio Rocca. After missing out at the Turin Olympics, the Italian made amends by winning the slalom title at the 2006 World Cup

were then treated to an inspiring visit to the Turin Olympic Village gymnasium. In their view, Technogym has shown itself “capable of supplying equipment which combines high quality, high performance, safety and unmistakeably Italian design”. Finally, Tatiana Karaboikova of the Atama company, Technogym distributor in Bulgaria, was keen to underline the wide-ranging variety of fitted equipment: “I think that Kinesis should be better promoted amongst athletes and trainers because it is the best solution for multi-disciplinary training and preparation”.

Catherine and Guillaume Corbière (Forest Hill France, Paris) enjoyed the atmosphere in Turin and its historical attractions. During their visit to the Olympic Village, they appreciated the professional quality and Italian-made design of Technogym products

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O LY M P I C G A L L E RY

Champions ! The victories of some old and new protagonists at the Turin 2006 Winter Olympics Enrico Fabris (aged 24) won the biggest haul of Italian medals during this Olympiad, capturing two gold’s in the 1,500 m Speed Skating and men’s team pursuit and a bronze in the 5,000 m race.

Estonian Andrus Veerpalu (aged 35) won the 15 km men’s Classical CrossCountry race 14 seconds ahead of Czech Lukas Bauer and 19 seconds ahead of Tobias Angerer from Germany. The Baltic nation proved itself a force to be reckoned with in this category, also winning the women's event

Snow and fog didn’t prevent 21 year old Julia Mancuso from winning the women’s Giant Slalom in Sestriere. The athlete finally provided the USA with a women’s Olympic skiing medal following the country’s eight-year barren spell. In the World Championships the previous year, Julia achieved two bronze medals in the Super-G and Giant Slalom.

Japanese skater Shizuka Arakawa (aged 25) captivated everyone in the Individual Figure Skating event, winning a gold medal at the Palavela arena. Italian goldsmiths crowned her ‘Queen of the Ice’, presenting her with a tiara of gold and diamonds made in her honour.

Russians Tatiana Navka and Roman Kostomarov didn’t give their opponents a chance in the Figure Skating, running away with the fourth Olympic gold of their careers. The pair fully deserved their victory, electrifying spectators with a performance in time to Bizet’s Carmen.

Frenchman Vincent Defrasne (aged 28) was the surprise gold winner in the Biathlon, coming first in the 12.5 km men’s pursuit. He outpaced Ole Einar Bjoerndalen, gold medallist at Salt Lake City, in a thrilling finish to an inspiring and closely contested race.

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Czech athlete Katerina Neumannova was first to cross the finish line of the 30 km Cross-country event, marking the end of a very tactical race. The 33 year old, a veteran of four Olympics, made a return to the podium after giving birth to daughter Lucie in 2003.

Despite not being in top physical condition, Norwegian Kjetil Andre Aamodt, beat his rival Hermann Maier into second place by 13 seconds, winning his third Super-G gold medal at the age of 34, following his previous victories at Albertville ’92 and Salt Lake City 2002. This was his fourth Olympic gold and eighth Olympic medal in total, earning him a place as an Olympic skiing legend.


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IHRSA 2006 by Giulia Muttoni

The New Cardio Era has reached the USA Cardio Wave’s global launch at IHRSA marked the sector’s biggest arrival, confirming Technogym as the market leader in terms of manufacturing innovation n addition to it being IHRSA’s 25th anniversar y, the global launch of C a r d i o W a v e grabbed the headlines at this important US trade fair: following European sales of over 5,000 units within the space of a few months, Cardio Wave has finally arrived overseas. Accompanied by Madonna’s hit Hung Up, Cardio Wave – which the pop legend has already ordered for her home – was the real attraction of the 2006 IHRSA fair, enticing thousands of people to gather around the Technogym stand and conference area, which featured seminars dedicated to ‘Wave Science’. The US operators, working in a mature and highly competitive market, couldn’t fail to appreciate the undeniable ‘wow factor’ of Cardio Wave and the great appeal which this product promises to offer their clubs. Of course, the Technogym stand featured the entire range of first-rate fitness and wellness equipment – Personal Selection, Excite, Element, Easy Line, Kinesis, Wellness System and Iso Control – but pride of place was given to the Cardio Wave

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area, which buzzed with music, applause, energy, smiles and fun, thanks to the crowds who packed the fair. “This launch was designed to communicate to manufacturers within this sector that a new Cardio era has begun”, explains Kari Ingalls of the Technogym USA Marketing Department. “It is an era characterised by a new cardio movement, with its comprehensive three-dimensional system. We wanted people to realise just how much fun you can have with body movements . In particular, one of our trainers, Chris, showed us that on Cardio Wave you really can dance , which drew gasps of appreciation from the audience”.

A scene from the Cardio Wave launch presentation at IHRSA. The Technogym stand was one of the event’s major attractions and buzzed with music, rhythm and entertainment

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IHRSA 2006

Jim Collins gave the keynote speech, sponsored by Technogym, pointing out exactly what makes a successful business

The buildings of the Las Vegas International Convention & Trade Centre, which hosted the 2006 edition of the IHRSA fair, which was also its 25th anniversary celebration

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CARDIO WAVE, EAGERLY AWAITED BY OPERATORS AND THE MEDIA The launch of Cardio Wave at IHRSA marked the most eagerly awaited new arrival in the sector, confirming Technogym as the market leader in manufacturing innovation. This was confirmed by the popularity of the dedicated Cardio Wave seminars, which were very well attended, as were the Kinesis seminars. The machine’s enthusiastic reception was further demonstrated with o v e r 1,900 new contacts being recorded, as operators get ready to launch a wave of new installations around the world . Even NBC, the major US television network, produced a special report on Cardio Wave during the fair’s early morning workout on Wednesday 22 March. It conducted interviews with various members from the Technogym team and presented Cardio Wave as a genuine revolution in cardiovascular training, suitable for all types of user. A SILVER JUBILEE FOR IHRSA AND ITS MEMBERS This grand occasion was capped by the prestigious 25 th anniversary of the International Con vention & Trade Show , the sector’s most important international event. The original mission of IHRSA (IInternational Health, Racquet and Sports c l u b A s s o c i a t i o n ) was to increase, protect and promote the wellness and fitness industry , providing members with a competitive edge to aid the growth of their business. Statistics prove that the association and its members form a happy marriage that reaps significant rewards: 6,500 members in over 67 countries (4,800 in the USA alone), of which 604 are product suppliers, in addition to partnerships with 15 similar international organisations. These figures state that the

overall revenue for the US wellness and fitness industry in 2004 totalled $14.8 billion . With such impressive figures and significant cash flow in play, it was no surprise that the 25th Anniversary International Convention & Trade Show registered a record number of par ticipants: almos t 450 exhibitors set up stands at the Las Vegas Convention Centre (over 22,000 m2) for the 4-day conference and tradeshow. The action-packed fair (which included over 150 events including workshops, forums, presentations and discussion) offered participants an opportunity to warm up each morning with an early one-hour workout session. Participants could also make full use of the relaxation zone, loosening those weary muscles with a ten-minute neck and back massage at the close of each day.


IHRSA 2006

The IHRSA seminars, organised by Technogym about Cardio Wave and Kinesis, generated a great deal of interest amongst the operators. Over 500 participants attended the various sessions

THE TECHNOGYM CONTRIBUTION TO CULTURE WITHIN THE SECTOR B i l l C l i n t o n made a highly significant contribution with his opening address. The former US president began his fight for health promotion during his term in the White House, striving to increase awareness in the importance of physical exercise. The speaker line-up also included J i m C o l l i n s , a specialist in the research of large-scale corporations, which was sponsored by Technogym. He made two points which revealed the secrets mantras for running a successful business: Good to Great and Built to Last. His first point answered the question ‘Can a company become great, and if so, how?’, whilst the second dealt with the issue ‘What distinguishes the really

exceptional firms?’. As mentioned previously, Technogym also organised numerous s e m i n a r s a b o u t C a r d i o W a v e a n d Kinesis , which involved the participation of over 5 0 0 o p e r a t o r s . Speakers tackled the theme of ’TT h e i n n o v a t i o n a n d i m p a c t o f C a r d i o W a v e ’ from three dif ferent angles: Antony Carey touched on the biomechanics of the Cardio Wave motion, Cedric Bryant , spoke about training sessions and finally Steve Tharrett looked at the indepth business aspects of Cardio Wave. Leading the second session was E r i n C a r s o n , with an address entitled ‘How to Create a Successful Kinesis Business Model’ followed by Greg Nieder l a n d e r with ‘Kinesis Programming’, and finally T i m S o d e r looked at ‘Kinesis Rehabilitation and Sports Conditioning Applications’. ■

The photo shows Steve Tharrett explaining how to maximise the business opportunities created by Cardio Wave

The Technogym stand occupied an area of around 800 m2. Besides Cardio Wave, Technogym showcased the entire range of first-rate fitness and wellness equipment: Personal Selection, Excite, Element, Easy Line, Kinesis, Wellness System and Iso Control

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SPORT & PERFORMANCE by Helena Shirley and Jemma Baker

Muscles in the driving seat Even racing drivers have to stick to a tough training programme before they are ready to compete on the track: this revelation comes from Juan Pablo Montoya our Grand Prix victories since 2001, 24 podium victories, 72 Grand Prix races, 221 points, 11 pole positions: these numbers sum up the success enjoyed by the Columbian Formula One driver, Juan Pablo Montoya, who has been driving for the McLaren Mercedes team since 2005. After a season that brought him fewer victories than hoped – he finished the year in 4th place, behind Alonso, Raikkonen and Michael Schumacher – the thirty year old from Bogotà is determined to start next season on the right foot, thanks also to a meticulous training regime. In this interview he reveals his new training strategy, put into action with significant contribution from Technogym fitness equipment. Wellness Magazine (W.M.): What elements of your training do you consider most important? Juan Pablo Montoya (J.P.M.): They're all equally important, really. As a Formula One driver, I use all the main muscle groups of my body. I can't train in a specific way like a marathon runner or a swimmer for a breaststroke race. As my personal trainer says: I need to have the power of a boxer in the upper body, the lightning quick reactions of a fighter pilot and the stamina of a runner. People don't usually realise that Formula One racing drivers need to be just as fit as any other athlete. The cockpit is a tough environment, there’s a lot of pressure on the body. In addi-

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JJuan Pablo Montoya on the race track. The thirty year old Columbian has been driving for McLaren Mercedes since 2005

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tion to the physical pressure applied by corners, braking and accelerating, there is also the heat, which can actually cause you to dehydrate. To face such extreme conditions, you have to be super-fit. W.M.: How far ahead do you plan your training regime? J.P.M.: The programme is tailor made for me by my personal trainer, who nearly always travels with me. He sets me specific activities each week, but he ensures that I never repeat the same activities two days in a row. He's a critical figure for me because I can only devote a limited amount of time to training. He actually works out with me and this adds a competitive element to the training, it makes it easier for me, plus I like knowing that he's suffering along with me! As there are often last minute changes to my schedule, his planning has to be very flexible. W.M.: How does your training differ when you are competing, compared to when you are resting? J.P.M.: When I'm not racing, my training focuses on


SPORT & PERFORMANCE Technogym equipment plays a fundamental role in Juan Pablo Montoya's training strategy: he's pictured here watching a Leg Curl

cardiovascular capacity and stamina in order to achieve maximum fitness. Each year, I strive to improve on my previous year’s level. It's the most intense time for training, particularly because it's when I have most time. During the racing season, on the other hand, the purpose of training is simply to maintain that fitness and to avoid injury. We usually have three or four days in between races during which time we can train. We need this time to recover from the strain of the previous race, for example working on specific aches and pains. W.M.: I f y o u c o u l d p i c k j u s t o n e o f t h e m a c h i n e s you use for training, which one would you choose, and why? J.P.M.: The F1 Training. It was designed by Technogym specifically for Formula One drivers and it recreates the same conditions I'm faced with in the cockpit. You work out on a seat that's very similar to the one in my racing car, the McLaren Mercedes MP4-20. You wear a special helmet connected to weights by means of a system of cables, a device designed to apply stress to the neck from different angles in order to simulate the stress upon drivers’ necks on the track. The same technology is used for the steering wheel to strengthen the muscles in the upper body and arms. On the race track, the force of lateral acceleration is so strong, it feels as though your head is about to be torn off! You have to be extremely fit, so the F1 Training is crucial, since it's the only piece of equipment that comes close to simulating the conditions your neck is exposed to while driving. W.M.: W h a t a r e t h e m o s t c o m m o n i n j u r i e s a m o n g Formula One drivers and how do you prevent them? J.P.M.: J.P.M.: More than actual injuries, aches and pains are the problem. In our spor t, lower back pain is quite common due to pressure and sharp braking, especially on the left side. I work on that quite a lot with my personal trainer when I'm not racing, using the Techn ogym Wellness

Ball , which develops stability and strength in the mid-section of the body. It helps prevent injury and s trengthens my upper body and lower back regions. W.M.: Do you prefer to train at home or in the gym? J.P.M.: To tell the truth, it makes no difference to me. I travel for much of the year, so I work out wherever I happen to be. The McLaren Technology Centre gym, developed jointly with Technogym , is an awesome place and I use it whenever I can, but unfortunately that's not very often. I like to do some of my training outdoors too, for example mountain biking and combining that with the gym. W.M.: D i d y o u u s e a n y T e c h n o g y m e q u i p m e n t w h i l e recovering from your shoulder injury? J.P.M.: The F1 Training played a fundamental part in my recovery. I suffered a nasty injury last year and I couldn't move because of the pain. But as soon as I got some mobility back, I began a workout regime using the F1 Training, which allowed me to work on my damaged shoulder muscles and prepare for getting back behind the wheel again. W.M.: W h a t c h a r a c t e r i s t i c s d o y o u l o o k f o r i n t h e equipment you use for training? J.P.M.: It has to be simple, functional and make me carry out the specific exercise I need for that particular area of the body. W.M.: Do you do any other sport to make your training complete? J.P.M.: A significant part of my training consists in doing other sports: mountain biking, snowboarding, also I've just started water skiing, which works on all the main muscle groups. â– 

Montoya during a pause in his regular training programme, designed for him by his personal trainer

Thanks to Jemma Baker, Technogym UK, for her contribution

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SPECIAL EVENT by Monica Malatesta

Wellness: a social responsibility Individual wellness does not merely improve the quality of life of individuals, but that of the whole of society: this was the message that emerged from the Dutch Congress of the Wellness Foundation he international event took place on 18 January at the Papendal Congress Centre in Arnhem, Netherlands, where a range of fitness experts and professionals gathered to discuss themes relating to the concept of wellness concerning the world’s economically deprived nations. The event focused on the world of wellness, offering reflections, ideas and analysis on the meaning of the concept of wellness in our society today, on an individual and cultural level, as well as the different roles it can and ought to play. Now in its 12th Edition, this year’s Wellness Convention has reached international status, as confirmed by the variety and quality of speakers ranging from Erica Terpstra, president of the Dutch Olympic Committee, and Eddy Engles of the Dutch Ministry of Health and Sport, to swimmer Pieter van den Hooge-

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In the centre, Nerio Alessandri, president of the Wellness Foundation, and Erica Terpstra, president of the Dutch Olympic Committee, flanked by Marcel Boots, manager of the Dutch branch of Technogym, and well-known TV presenter Humberto Tan (right)

band and professor Paul de Knop of the University of Tilburg, and not forgetting Nerio Alessandri in his capacity as president of the Wellness Foundation and chief promoter of the event. In fact, it was the Wellness Foundation, a non-profit making organisation set up in 2003 by Alessandri, that created the study day, in partnership with NOC*NSF (Netherlands Olympic Committee* Netherlands Sport Federation), an important organisation that brings together various groups and bodies of Dutch sport. The Wellness Foundation brought professionals together with diverse backgrounds to discuss how to make global wellness projects a reality and what tangible benefits can be derived from applying the principles of Wellness on a wide scale. These topics were explored in response to the theme of the day: how being fit and healthy is beneficial to

The Wellness Convention 2006, organised by the Wellness Foundation in partnership with the NOC*NSF (Netherlands Olympic Committee* Netherlands Sport Federation), took place on 18 January 2006 in the Netherlands, at the Papendal Congress Centre in Arnhem, near Utrecht

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SPECIAL EVENT

all. Being healthy is of benefit to individuals, companies, public bodies and society as a whole. This central theme was debated and discussed and this vision was particularly embraced by N e r i o Alessandri, who focused on the role that the concept of wellness must play in our everyday lives. Starting with the importance of prevention in order to maintain a healthy lifestyle, Alessandri reminded attendees of the fundamental steps required to make what may seem dream, become a reality: by educating people to carry out physical exercise we will truly improve the quality of life of each and every one of us. These steps must be urgently undertaken, given the grave risks we run if we continue to follow our current lifestyle: an unhealthy way of life, which is characterised by sedentary living, a poor diet, smoking, alcohol consumption and stress, coupled with the overall ageing of the population, has led to a steady increase in serious illnesses and disease including obesity, diabetes, cardiovascular problems, tumours and depression. Alessandri's speech highlighted the ‘social dimen sion’ of wellness, which must become a priority area not just for sector operators but also for institutions, medical science and universities . The presence of representatives of these sectors at the Congress was a welcome sign reflecting the growing awareness of this social dimension. The opportunities for everyone in the wellness sector are significant and Technogym explores them in the most comprehensive manner possible through the Wellness Foundation, so much so that this work earned company president Alessandri formal thanks from Erica Terpstra . This acknowledgment is just reward for Technogym’s hard work over many years. In conclusion, Alessandri reminded the Congress of the importance of continuing to promote physical exercise in schools through physical education programmes, in Ministries of Health with public health prevention programmes, in town planning with incentives for those who perform sport, in companies, sports associations, the press and mass media to communicate the benefits of a wellness-oriented lifestyle, and lastly in all sports clubs to promote awareness of wellness. At the Congress, it transpired that wellness is a very broad concept. During Professor Paul de Knop’s talk, he highlighted the different meanings attributed to the word ‘wellness’ by different cultures: in the hyperkinetic West it is synonymous with relaxation, tranquility and leisure, whilst in Asia it denotes a life lived with energy. This is as if it were a counter-opposition to what is missing in the predominant lifestyle of a given society. In other words,

wellness is basically the achievement of balance. But it is also discipline, as emerged from the story recounted by the 100 m freestyle Olympic champion Pieter van den Hoogeband, whose lifestyle is dictated by a combination of steely determination and dedication to achieve his goal. Psychological and mental balance leads to physical balance, and his testimony once again highlighted how only combined perfectly, can it lead to victory on the podium. The common denominator would appear to be the achievement of a perfect balance between the parts: between mind and body and between the individual and the social fabric in which we live. As Alessandri himself says, “iit is now very clear just how important looking after oneself and one's wellness is, and how this creates a virtuous circle whereby i n d i v i d u a l w e l l n e s s l e a d s t o s o c i o - e c o n o m i c growth of society. Because in a world like ours, well ness is no longer merely a narcissistic concept relating exclusively to the individual, but a social respon sibility of us as individuals, of institutions and of organisations , who must pursue the goal of wellness at a social level”. ■

Some of the speakers pictured at the Convention, which has now reached its 12th edition. From left, Marcel Sturkenboom, director ofNOC*NSF, marathon runner and former European champion Gerard Nijboer, professor Gertjan Schaafsma, sales manager Food and Health TNO, Evert van Hardeveld, editor of Men’s Health magazine and swimmer Pieter van den Hoogeband, Olympic champion, also nicknamed ‘The Flying Dutchman’

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SUCCESSFUL CLUBS by Carolina Durante

Staff specialisation Human resources are vital to a winning formula and one organisation striving to raise standards is the Wellness Institute, a benchmark for wellness clubs aiming to deliver outstanding service

here is a minimum common denominator which links successful clubs: the speciali sation of its staff. The resounding response we received from our survey of clubs is that the ‘human resources’ factor is essential for both club development and customer retention . Even if high standards of professionalism are not yet as widespread as they might be within the fitness and wellness sector, there is nevertheless a growing awareness of the need for improvement in all-round service quality. This has led to the increasing success of professional training cours es offered by the Wellness Institute . This training school and consultancy has set itself the task of

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developing highly-qualified staff for the market and increasing business opportunities for operators, thereby creating culture within this sector. With twenty years experience, the Wellness Institute is about to broaden its hor izons: since becoming a benchmark for those Italian clubs aiming to offer outstanding service – such as the Swim Planet–Acqua & Fitness Clubs in Lombardy and XL Wellness Area in Faenza, which both feature in these pages – the Wellness Institute will shortly be ready to step onto the international stage with a truly innovative project, which will be explored in greater detail in the next issue of Well ness Magazine . The need for greater staff specialisation is not actually specific to the Italian market, but this sentiment is also shared abroad, as demonstrated by the experience of the Community Arena Ageo in Saitama , Japan. CHATTING WITH CUSTOMERS In Japan, hospitality is sacred. Even in the gym. This is confirmed by Shigeyuki Akiyama , manager of the Community Arena Ageo facility, which was established in March 1988 in Saitama . It covers an area of 272 m2, of which 198 m2 are dedicated to the gymnasium. It was inaugurated for a second time on 21 February last year, following its total renovation and outfitting with the T e c h n o gym Excite and Selection lines. Not all gym owners are experts in the sector, as demonstrated by this club which belongs to ItoYokado , one of the biggest hypermarket chains in Japan. Technogym Japan , through its Fitness Club Business Support Group division, assisted by providing both qualified staff and consultation for management of the gyms – in fact, it can count on a pool of 50 trainers and 200 instructors in

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SUCCESSFUL CLUBS The Community Arena Ageo facility in Saitama occupies a total area of 272 m2 and is owned by Ito-Yokado, one of the largest hypermarket chains in Japan

Shigeyuki Akiyama (centre), manager of the Community Arena Ageo club, with some of his staff members

specific disciplines, who are assigned to various clients according to their requests. The Community Arena Ageo customer base is predominantly local – around 800 members – comprising regular customers of the hypermarket. “TT w o r e c e p t i o n i s t s a n d e i g h t i n s t r u c t o r s f r o m Technogym Japan work in the facility, of whom two are full-time and six are part-time ”, explains Akiyama. “Once a month I attend a leaders meeting, which is held in Tokyo near the Technogym Japan offices”, continues Akiyama. “All the senior instructors meet up to share their experiences and discuss ways of improving the quality of service in each facility. Furthermore, Technogym organises training courses on specific subjects ranging from ‘LLeadership ’ to ‘TTeam work ’. For my part, I plan a m o n t h l y m e e t i n g w i t h m y s t a f f and provide new arrivals with a standard induction which deals How to with topics such as ‘II n s t r u c t o r d u t i e s ’, ‘H develop an orientation programme for new mem bers ’, and many more besides. Most important of all, in my view, isn’t so much the specialisation of courses but communication and the ability to con vey information and ideas ”. “I feel that the fitness industry shares many common features with the hospitality industry”, states Akiyama, “and instructors need to be aware of this. In Japanese culture we place a great deal of importance on motenashi-no-kokoro, which means hospitality, and I always remind my staff never to forget this. The result is that our customers come to the gym not just to exercise but also to socialise , which is something we take great satisfaction in. “I’d like to underline that during staff meetings over the last year, there has been a noticeable View change in attitude”, concludes Akiyama. “V points are actively exchanged and this contributes towards making our club a more pleasant and a p p e a l i n g p l a c e . The positive ef fects of this change include a reduction in the membership drop-out rate, which stood at around 5-6% per month last year. We have now reduced it to 4%, which is a notable improvement”.

THE WELLNESS INSTITUTE, SYNONYMOUS WITH PROFESSIONALISM Swim Planet–Acqua & Fitness Club is a group of six multi-functional sports facilities, five of which are located in the Province of Varese and one in Monza. “Our facilities have a characteristic standard”, explains Mario Cacciapaglia, General Manager, “a generous pool area and a sizeable fitness section (between 300 and 500 m 2), fully equipped with Technogym Selection and Excite machines. ‘Fitness for family’ is our mission: the feature which sets Swim Planet apart from the competition is our ability to devise an all-round package for families based on the various sports, fitness and wellness services available here. Each facility includes 20-30 mem bers of staff: a General Manager, an Administrator, 7-8 Fitness Instructors, 7-8 Swimming Instructors and Trainers, 2-3 Lifeguards, 5-6 Receptionists, 2-3 Consultants, as well as Service and Maintenance Personnel. “We believe that continued research into improvements that can be made is fundamental for every business; this is why in our organisation, in-house training is ongoing and is divided into various sec tions. For the fitness section, our primary training course provider is Technogym and its Wellness Institute . We organise a 4 - 5 f u l l d a y i m m e r s i o n p r o -

Mario Cacciapaglia, General Manager of Swim Planet–Acqua & Fitness Club, a group of six facilities in Lombardy

Around 20-30 staff work in each Swim Planet–Acqua & Fitness Club facility, for whom the Wellness Institute trainers hold periodic seminars on specific topics

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SUCCESSFUL CLUBS

A scene from the Acquafitness Marathon which was held in the Swim Planet–Acqua & Fitness Club in Monza

gramme with Technogym throughout the year in one of our facilities. This offers advanced courses in technology and methodology for all our trainers who are interested in self-development and who wish to stay on with us. “Last year we organised various events at our facilities with monothematic seminars run by Wellness Institute trainers. The topics have been planned in collaboration with Technogym and our fitness managers. It has been an enriching experience because these high-quality seminars have succeeded in adding value to both experienced and new trainers. They have p r o m p t e d i d e a s f o r a p r o a c t i v e discussion, which has been the impetus to motivate our staff as whole. We believe that Technogym provides a high-quality consultancy and training service by trusting in trainers who make ongoing research and improvement their top priority”. COMPREHENSIVE AND ESSENTIAL TRAINING “The human resources factor is paramount to the success of the business”, says Francesco Marabini, owner and club manager of XL Wellness Area in Faenza (Ravenna), a 1,000 m2 club which includes a 220 m2 gym room entirely fitted out with Techn o g y m S e l e c t i o n equipment, as well as a 55 m 2 Kinesis area. The entire club has been fully computerised and integrated into the W e l l n e s s System . T h e t e a m c o m p o s e s o f 1 2 s t a f f m e m b e r s : two Receptionists, nine Trainers and a Cleaner, in addition to the owners and Club Managers Francesco and Alessandro Marabini. “IIn terms of running the club, training the team is our priority. Over the last few years, we have invited the Technogym Wellness Institute to provide training to our technical staff”, explains Francesco Marabini. “TThe variety of training courses offered

The XL Wellness Area facility in Faenza (Ravenna) extends over 1,000 m2 including a 220 m2 room entirely fitted out with Technogym Selection equipment, as well as a Kinesis area of 55 m2. The spa area occupies 160 m2 and includes a sauna, steam bath, whirlpool, cold water immersion tub, aromatic showers and a relaxation area

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and their excellent value they offer, fully satisfies t h e n e e d s o f a c l u b l i k e o u r s . We believe that Technogym provides a comprehensive, essential yet simple training service, which is relevant on a daily basis and is of interest to all professional staff working in a wellness club. It ranges from basic f i t n e s s t r a i n e r courses (required for assistant trainers to become trainers, even if they are spor ts science graduates) or r e c e p t i o n m a n a g e r courses for those providing first line contact with the customer. More specialised courses are also recommended: personal trainer and metabolic fitness courses for those thinking of going freelance; technical man ager or club manager courses for those who wish to expand their skills whilst working for us, with the added benefit of improving their career prospects”. ■


C U S T O M E R S ’ TA L K

Fitness First Dubai T

he f ir s t F i t ness First facility in the Middle Eas t recently opened in Dubai in the U n i t e d Arab Emirates , on 21 January 2006. The club aims to attract a variety of customers:“Our goal”, explains V i k r a m B h a t i a , General Manager of Fitness First in the United Arab Emirates, “is to attract both those who have never been members of a gym before, as well as those who want to tone up and boost their muscles or just keep fit in an environment where it's also easy to meet new people. The gym measures 2,500 m 2 and boasts 80 machines belonging to the cardio E x c i t e range and 40 items of equipment from the P e r s o n a l Selection range in metallic blue, which complement the Fitness First colour schemes. We have three training rooms: the Cycling Room , which is fitted out with 35 bikes, the Mind & Body Room for yoga and Pilates and the Main Room , which can accommodate 60 people, and is used for all other classes. We installed Kinesis, and we also have over 2,000 kg of weights, a wide selection of DVDs , a members lounge with wireless Internet connection, drinks and magazines for members' enjoyment. Highly trained professional staff are essential to the success of Fitness First: the facility employs a general manager, 6 membership consultants, fitness manager, 11 personal trainers, group training coordinator, 8 receptionists, administrator and around 8 freelance trainers for group classes. The facility also employs an accountant, marketing manager and a group activities manager, headed by a general manager. Approximately 26,000 euros was invested into the professional training of heads of department, which took place before the centre opened. Some staff even received training in our facilities in Asia. These fitness professionals will attend refresher training courses every two years. Training is extremely important, it is a vital part

of our business. Health & fitness is a dynamic sector in which customer needs are constantly changing: this makes it necessary to ensure staff are always up-to-date with the latest industry developments. Instructors are a bit like rockstars , they have to give a top performance every time. And not just 5 star, but a 7 star service for members: that is why the ‘human resources’ factor is critically important to us. Technogym proved to be not just an excellent gym equipment manufacturer, but also a consummately professional supplier and a good ally with regard to our after-sales needs. They were very proactive in providing us with key resources for training, particularly with the new format Kinesis . They provided ongoing help to teach us about the product, as well as useful information about its characteristics and benefits, which not only helps Top left, Vikram Bahtia, General us attract new members but also keeps existing Manager of Fitness First in the members happy”. ■ United Arab Emirates Below, the extensive cardio www.fitnessfirst.ae area welcomes 80 machines from the Excite range Special thanks to Michele Moro, Regional Sales Manager of Technogym Middle East

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PRODUCTS by Marta Giovannelli

Easy Line gives everyone access to Wellness A circuit comprising 16 pieces of equipment which are simple to use and manage and essential in their design. Easy Line is created to appeal to people who are intimidated by the complexity of traditional gym equipment asy Line is a range designed to make life that little bit easier, as the name suggests. However, ‘Easy’ does not just refer to the ease of use of the equipment, but also the ease of set-up and management for the club. Most people want to lose weight, improve their health and get into shape, but often feel daunted by the complicated functionality of some of the equipment on offer at gyms. So Technogym has developed Easy Line specifically for this type of user. Easy Line is a circuit consisting of 16 stations (eight machines

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and eight steppers) that are simple to use, essential in their design and above all, far from daunting. It's a line designed to appeal to a customer group that probably doesn't visit a gym. The focus is on senior citizens, overweight men and women and those who are not particularly fit, a group which until now has, by and large, avoided the world of fitness because of they have felt intimidated within a gym environment. The circuit has been developed to provide simple, natural movements for people who aren’t very familiar

TECHNICAL SPECIFICATIONS Technogym has supported the development of all the products that are included within this circuit, focusing on the interaction between the human body and the equipment to guarantee the best performance possible at all times. • Easy Seat : the design of the seats is a characteristic element of Easy Line. The shape of the seat guarantees stability and comfort during exercise. The shape of the backrest ensures optimum stability for all users, respecting the physiological curve of the spinal column. • Easy Angle: the angle between the seat and the backrest is a generous 95 degrees, to comfortably accommodate any user, so even overweight clients can easily access the equipment. • Easy Fit: the shape and position of the cushions and shin pads is designed to guarantee users of different builds a perfect grip when carrying out

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the two pushing and pulling movements, that can be performed, without losing contact or resistance during the exercise. • Easy Pad: this is an ergonomically designed cushion, designed for the Leg Extension/Leg Curl, which allows short users to perfectly align the knee joint with the fulcrum of the equipment. It is also featured on the Leg Press. • Easy on the Knee: thanks to extensive tests carried out by Technogym's Study and Research Centre during the development of previous ranges of professional equipment, particular attention has been paid to the design of the popliteal support on the Leg Extension/Leg Curl apparatus in order to minimise pressure in this area. • Easy Feel: Easy Line's hydraulic resistance adapts to the physical condition and fitness of all users, varying in accordance with the speed of execution of the movement. It enables users

to tone agonist and antagonist muscles effectively and in complete safety. Technogym® has chosen ZF Group – SACHS as a partner, one of the world's best producers of suspension and hydraulic systems for the automobile and motorcycle sector. All Easy Line pistons feature adjustable resistance. A ring nut with a graduated scale makes it possible to reduce or increase the resistance offered by the piston, giving trainers the opportunity to adapt the circuit to their own customers. • Easy 2 Move: Each machine has built-in wheels to ensure it can be moved around with the greatest of ease, optimising management of space within a gym. • Colour: Frames and padding come in one colour solution: champagne for frames and a combination of brown and nabuk for padding: the seats and headrests are brown, and the side sections are nabuk.

Bio-mechanics and ergonomic design, principles traditionally associated with the Technogym brand, provide the Easy Line circuit with comfort and ease of use. Technogym has chosen as its partner the ZF Group – SACHS, one of the best worldwide producers of suspension and hydraulic systems for the automobile and motorcycle sectors, turning them into the driving force of Easy Line. Equipped with a ring nut that can be adjusted even by the untrained, the pistons allow trainers to reduce or increase resistance, adapting the circuit to their own clients’ needs


PRODUCTS

The Easy Line circuit represents the perfect quick training product solution for metabolic and power workouts. The circuit has been developed to offer simple and natural movements to people who are intimidated by traditional equipment and training programmes

with operating gym equipment or complicated training programmes. Training with Easy Line is relaxing and enjoyable. The design of the equipment is attractive and welcoming and makes the user feel at ease. In just 30 minutes, users can complete a full, satisfying training routine. What's more, with the Easy Line circuit, users can start wherever and whenever they like and repeat the circuit as many times as they like, in the time allocated. Users set their own pace, in line with their individual physical condition and fitness.

Easy Line also makes life easy for trainers. The circuit can be supervised by just one trainer, who can assist all the users at the same time. The equipment is sturdy and reliable, but importantly, it is also easy to adjust. Finally, Easy Line simplifies life for club owners too. It only requires a minimum investment, whilst offering the best style and design available on the market as well as excellent quality, durability and safety. In addition, because it is extremely versatile, it requires very little maintenance and is easy to move, allowing gyms to free up space as and when required. â– 

FLEXIBLE SOLUTIONS FOR VARIOUS BUSINESS MODELS CLUB WITHIN CLUB This is the model recommended for established clubs seeking to attract new clients, specifically targeting new members within that large group of out-of-condition individuals who have avoided traditional gyms until now. STUDIO This solution makes it possible to optimise management of space within small fitness studios. At certain times of day, the Easy Line circuit can be set up in the studio, while the rest of the time the Easy Line stations can simply be moved aside to leave room for traditional class activities. STAND ALONE BUSINESS Not only does it require a minimum start-up investment, but also a very modest amount of space, adapting to any setting. The current trend in quick training offers exciting business opportunities for trainers keen to open a standalone club.

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PRODUCTS by Monica Malatesta

Cardio Wave, they love it! The innovative Technogym cardiovascular training machine is currently all the rage in Europe and is all set to take the United States by storm, where it has already found a special admirer...

The instructors at London’s Soho Gyms are impressed with Cardio Wave: “It has enabled us to increase our membership because it has great appeal even for people who are not so confident in handling gym equipment”. The other photo shows Managing Director Michael Crockett with the President of Technogym, Nerio Alessandri

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ardio Wave is fast becoming the closest ally of gym enthusiasts across Europe , and it isn’t stopping there. It has already won over renowned Olympic champions including Dutch swimmer Inge De Bruijn and slalom world champion Giorgio Rocca, who use it for their prepar a t i o n . Even o v e r s e a s , where Cardio Wave was recently launched at the IHRSA Trade Show, it has already found one high-profile fan: none other than pop legend Madonna! One of the first European facilities to feature Cardio Wave are the prestigious Soho Gyms, five London clubs located in the capital’s most exclusive districts. Cardio Wave is a new concept of equipment: it allows for a multiplanar movement, which e n a b l e s users to work on three spatial planes simultaneously. This is in contrast with traditional equipment which only works the sagittal plane. This innovation represents a t o t a l l y new type of cardio training . Furthermore, as pointed out by Gordon Parker, Duty Man-

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ager at Soho Gyms’ flagship site in Waterloo: “Cardio Wave is the best equipment for toning the gluteal muscles. And even whilst it works on these important muscles, it also trains the other muscles in the lower body”. So it’s easy to understand why the Technogym equipment at Soho Gyms is such a resounding success. Customers love it!” explains Michael Crockett, Man“C aging Director. He adds, “we focused on Cardio Wave as part of a precise strategy by our Group, which is to offer unique and distinctive benefits to our members, which sets us apart from other gyms. Constant innovation is the key to our success and Cardio Wave is perfect for adding value for our members, some of whom come here just to use it! Installing C a r d i o W a v e h a s a l s o a l l o w e d u s t o increase our membership base , because it has a great appeal even for people who aren’t so confident in handling gym equipment. In fact, Cardio Wave even suits people who don’t carry out regular physical exercise: it has no impact on the joints and is so easy to use”. According to experiences in the capital, women have hailed it as “the Wonderbra for the bottom” and are queuing up to give it a go; nonetheless, even sporty people have been won over by Cardio Wave. They love it because it enables them to work on different muscle groups and allows for much wider movement than other equipment. Even Christopher Schwarz, director of the Neptunbad centre in Cologne, Germany, believes it is the perfect solution for all kinds of user, from athletes to senior citi zens. The Neptunbad (Neptune’s Bath) is an


PRODUCTS

In the gym of the Neptunbad centre in Germany, the wellness philosophy combines an ambiance of ancient learning with cuttingedge equipment, amongst which Cardio Wave is the crowning glory

internationally-renown spa complex and wellness centre famous for its scenic saunas and traditional Japanese style, which covers a 2,500 m2 surface area. “Our club was established three years ago and has more than 2,000 members”, explains Schwarz. They also maintain that the secret of their success lies in “investing in cutting-edge technical equipment and constantly adapting to the needs of our members. We believe it’s important to provide our customers with continuous innovation, and we were instantly impressed that Technogym should launch an innovation with such a wide scope onto the market. Our members are always shadowed by

highly-qualified trainers, physiotherapists and graduates in sports disciplines”, just as at Soho, where “instructors are genuinely surprised by the positive reactions of customers”, confirms Michael Crockett. In fact, customers have declared that “yyou can feel the difference straightaway ”. Even Londoners find it “more entertaining and it doesn’t bore you like some other equipment”. ■

In the Health City wellness club in Oosterhout (the Netherlands), a Cardio Wave circuit has been created to provide trainer-led group workout sessions. This new concept exploits the machine’s versatility and is promoting a greater sense of fun, not to mention socializing, during cardio training. The centre's Zen garden is in perfect harmony with the Wellness Design philosophy

CARDIO WAVE: THE ONLINE SHOWCASE What was the best way for Technogym to reach a different target market using the most effective means, whilst guaranteeing maximum exposure to a product which represents a ground-breaking new era in the field of cardiovascular training? The Marketing & Communication team at Technogym decided to use the Internet, designing an online showcase dedicated entirely to CardioWave. The totally new product website concept, www.technogym.com/cardiowave has been launched. It features content tailored in part to three specific user categories: club owners, trainers and customers and provides visitors to the site with visual demonstration of the new CardioWave movement, thanks to the innovative Flash graphics. A model demonstrates how to perform the four different workout positions and visitors to the site can browse through the comprehensive information about CardioWave in their relevant section. Let's first take a look at the website dedicated to Club Owners. The tour starts with the Workout section, which demonstrates how exercises are performed on CardioWave whilst explaining the biomechanical innovations behind the new movement (Multiplanar Cardio Exercise, Ergostride and Softstride). Within this section, visitors can also read about the results of

scientific research that provides confirmation of the effectiveness of CardioWave on muscle toning. The next area of the website, Product, provides information about the technical characteristics of the apparatus, which is integrated into the Excite range, with features and design of CardioWave in line with Excite. The Benefits section, meanwhile, highlights the business opportunities for sector operators, including greater club efficiency and resource optimisation. The website also features a Marketing Support section, where visitors can find out about merchandising specially designed to provide assistance in marketing the product within clubs. In addition, the website offers a comprehsive FAQ section including popular questions like: Is CardioWave safe? Do you burn a lot of calories with CardioWave? Why is CardioWave the most effective workout for the glutes? There is also an Opinions section that includes quotes and testimonials from club managers and trainers who have already purchased CardioWave. Finally, visitors will find an interesting International Press section and a Fun/Download area in the Customer section, where users can download screensavers and desktops for their PC or send e-cards with famous endorsements to tell their friends about the CardioWave website!

Some images of the brand new website www.technogym.com/cardiowave, which features eye-catching Flash graphics and in-depth product content, designed to respond to the needs of club owners, trainers and customers

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EVIDENCE-BASED WELLNESS

Evidence-based Wellness

newsletter

Corporate Wellness and health promotion: the example of Petrobras by Mauro Taveira*, Fátima Palha** and Andréa Ramalho*** * Head of Petrobras CPS ** Head of Functional Assessment Sector, Rio de Janeiro State University *** Head of Nutritional Sector, Federal University of Rio de Janeiro

new concept of wellness and health has become a priority for large businesses. Whereas work was once recommended as a traditional medicine, today attention is focused towards promoting overall health amongst workers. Petrobras , a Brazilian state company at the forefront of the petroleum extraction sector, is committed to adopting preventative health measures. It is taking social responsibility within the local community and promoting initiatives aimed at improving the quality of life of its own workers. In keeping with this philosophy, the company has set up the Centro de Promoção da Saúde (CPS – Centre for Health Promotion) Petrobras (Edise). The centre develops programmes aimed at improving the health of its many workers, as well as their families. Employees take part in promotional health activities which include nutritional programmes and physical fitness assessments, as well as with relevant fitness programmes.

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GOOD NUTRITION AND PHYSICAL FITNESS GO HAND-IN-HAND Scientific studies show that combining good nutri tion and regular physical exercise can have a posi t i v e i n f l u e n c e o n a v a r i e t y o f d i s o r d e r s . On the other hand, a sedentary lifestyle and poor nutrition, for example an increase in lipid intake, have significant negative effects on health (Robertson et al., 1999; Ramalho et al., 2003).

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The need to invest in prevention is undeniably clear. Behavioral changes including a varied and balanced diet, together with regular physical activity and stress management, can undoubtedly lead to an improvement in quality of life. The CPS conducts a social and scientific mission with strategically defined criteria. Its general objec tive is to provide a diagnosis of the nutritional and functional status of company workers, as a basis for proposing and monitoring changes in their lifestyle . The CPS initiative, which aims to support lifestyle adjustments, began in March 2004 and is still in progress. Functional (anthropometric profile and aerobic capacity), nutritional and clinical assessments provide the parameters within which strategies tailored to each individual are defined. AEROBIC CAPACITY, MEN OUT IN FRONT Maximum oxygen consumption during test protocol (VO2max) represents the body’s maximum effort in supplying oxygen to active muscles (VO2max – ml.kg-1.min-1): this oxygen consumption index bears a linear and inverse correlation to the development of NonTransmissible Chronic Diseases (NTCD). Measuring the VO2 value of sedentary subjects exposed to risk factors is an efficient means of identifying subjects who might benefit from preventative measures to combat NTCD, as well as other diseases associated w i t h a s e d e n t a r y l i f e s t y l e (Lakka et al., 2003; Wharley, 1999).


EVIDENCE-BASED WELLNESS

The cardio-respiratory capacity of CPS clients is assessed by directly measuring oxygen consumption (ee r g o s p i r o m e t r i c t r e a d m i l l t e s t u s i n g t h e VO2000-MEDIGRAF system). The heart rate, anaerobic threshold (the point at which metabolism becomes predominantly anaerobic) and VO 2max value are the parameters used to determine exercise load based on metabolic response. To classify functional capacity on the basis of normative reference values, the American Heart Association (AHA) table is used. The female group assessed by CPS showed a ‘normal’ average aerobic capacity, with a VO2max value of between 24 and 30 ml.kg-1.min-1, despite a significant percentage of the group (24.77%) showing very poor results. The men revealed a ‘good’ average aerobic capacity (VO2max of between 36 and 44 ml.kg-1.min-1). An analysis by age group revealed a higher concentration of men with ‘good’ or ‘excellent’ aerobic capacity in the 40-49 year age band (50.7%): a good sign, given that this is a high-risk group with regard to NTCD. On the other hand, the oxygen consumption value of a significant percentage of individuals (34.85%) was classed as ‘poor’ or ‘very poor’. In view of these results, CPS is committed to encour aging those workers showing good levels of cardiorespiratory fitness to maintain those levels, in addi tion to regulating anaerobic activity in the remain der of the workforce, which is currently below acceptable fitness standards .

OBESITY, WOMEN AT GREATER RISK Central visceral obesity was measured based on waist circumference and WHR – Waist/Hips Ratio. It was noted that the female population approached or exceeded the maximum waist cir cumference value considered normal for adult women (> 88 cm), whilst the male population remained under the threshold (> 102) across the age bands. Tests confirmed already published findings by revealing that waist circumference increased with age. The breakdown of body mass by means of anthropometric techniques provides an estimated relative fat mass. An analysis conducted according to age bands highlighted worrying results for women aged between 20 and 29 years of age. These women, who presumably will be with the company longterm, revealed the worst results with a body mass index of 35.8%, and represented 21.18% of the total number of women examined by the CPS. The values for other groups were below the population average and were therefore considered acceptable. On the whole, the body mass values of males matched the population average (24.2%). Analyses by age band revealed that men reflect the average values of the population by age group and sex. Assessment of Body Mass Index (BMI) showed that 35.7% were of normal weight (≥18.5-24.9), 42.1% were overweight, or ‘pre-obese’ (>25-29.9), 21.1% were first and second-degree overweight, in other words obese (>30-39), and 0.95% were third-degree

Brazilian conglomerate Petrobas has provided a gym for its employees and their families as part of its Corporate Wellness programme. The physical activities offered focus on improving anaerobic capacity and strengthening muscles and ligament

27


EVIDENCE-BASED WELLNESS

TABLE 1: RESULTS GENERAL

Age

Total Body Mass

Perimeters Abdomen

Waist

Waist/Hip

BMI

Somatotype Endomorphy Mesomorphy Ectomorphy

2

%

kg.m

102 0.79 [norm.< 0.80] 9 0

33 7

26 4

7 2

5 2

101 0.92 [norm.< 0.95] 8 0

24 7

28 4

6 2

6 1

Body Fat

BMI

Years

kg

cm

cm

cm

WOMENS Average Stander deviation

45 4

67 12

88 11

81 11

MENS Average Stander deviation

46 4

83 12

97 11

93 10

AGE GROUPS

Age

Total Body Mass

Perimeters Abdomen

Body Fat

Hip cm

Waist/Hip

cm

cm

cm

cm

%

kg.m

20-29

63 10 66 15 67 12 69 12 67 9

84 10 85 11 88 10 91 12 92 9

73 8 76 12 81 10 84 11 85 9

101 7 102 11 102 8 104 8 102 8

0.72 0 0.75 0 0.79 0 0.81 0 0.83 0

36 9 31 8 33 7 35 7 35 6

23 4 25 5 26 4 27 4 26 3

6 2 6 2 7 2 7 2 7 1

4 2 4 2 5 1 5 2 5 1

84 13 86 15 83 14 82 12 82 12

94 11 97 12 97 11 98 11 101 10

89 9 92 10 93 9 94 10 97 10

103 8 104 9 101 8 101 7 101 6

0.86 0 0.88 0 0.92 0 0.93 0 0.96 0

24 6 23 7 24 7 24 6 25 5

27 4 28 4 27 4 28 4 28 3

6 2 6 2 6 2 6 2 6 2

6 1 6 2 6 1 6 1 6 1

-1

ml.kg .min

mmHg

1 1

79 12

121 19

84 17

30 8

1 1

77 12

129 18

89 16

36 9

2

kg

VO 2

mmHg

Endomorphy Mesomorphy Ectomorphy

Anni

Arterial Pressure Sistolic Diastolic

bpm

Somatotype

Waist Hip

Rest Heart rate

Rest Heart rate

Arterial Pressure

-1

VO2

Sistolic Diastolic -1

ml.kg .min

bpm

mmHg

mmHg

2 1 2 1 1 1 1 1 1 1

85 13 78 12 80 13 78 11 78 12

115 12 115 13 120 18 126 21 128 22

80 12 78 12 84 19 87 17 83 16

38 20 28 7 29 8 27 6

1 1 1 1 1 1 1 1 1 1

81 13 78 13 77 12 77 12 76 13

127 13 128 14 128 18 130 18 136 24

86 11 86 12 88 16 90 16 91 18

41 13 39 10 37 11 33 9 29 4

-1

WOMENS

30-39 40-49 50-59 > 60 MENS 20-29 30-39 40-49 50-59 > 60

It is clear from screening results obtained during 2005 that the women’s 20-29 age group is characterized by the highest percentage of body fat (36%). On average, the BMI of women is a little above normal weight (26), men are more overweight (28)

overweight , in other words extremely obese (≥40). Considering the high number of overweight sub jects, of which the majority were classified as preobese, two different issues merit close attention . The first concerns measures to be undertaken to prevent further weight gain; the second issue is that weight loss is easier in this category. On the other hand, Wilmore (1996) claims that physical activity is more ef fective in preventing overweight/obesity than in treating it. In fact, when obesity is already present, diet control has a greater influence on weight loss than an increase in physical activity. DIETARY ASSESSMENT, FAT PROFILE AND BODY MASS INDEX The dietary assessment carried out as part of the CPS nutritional programme involves the use of tools such as a 24-hr or 3-day dietary journal , as well as an assessment of the number of daily meals consumed. Overall consumption of fats, saturated and monounsaturated fats, as well as antioxidant vitamins A, C and E, were examined. The resulting data was then compared with intake levels, as recommended by the Institute of M e d i c i n e (IOM), and classified as sufficient or insufficient. The study examined the connection between obesi-

28

ty and cholesterol, triglycerides and lipoproteins LDL and HDL, as well as the dietary intake of lipids and the quality and quantity of micronutrients with antioxidant functions. For this purpose, the study took into account categories of obesity (pre-obese and obese subjects) a n d n o n - o b e s i t y (normal weight and underweight subjects). The average level of blood cholesterol was equal to 223 mg/dL ± 39.78 in obese subjects and 233 mg/dL ± 44.7 in non-obese subjects, without significant differences between the two categories. Not even average levels of LDL revealed noteworthy differences between obese and non-obese subjects. On the other hand, average HDL levels revealed a notable difference, with an average level which was decidedly higher in non-obese subjects (56.35 mg/dL ± 14,11) compared with obese subjects (45.06 mg/dL ± 11,54). Average triglyceride levels highlighted a statistical difference between obese and non-obese subjects: the former group revealed an average level of 144 mg/dL ± 37.92, whilst the latter group registered 136 mg/dL ± 75.91. As regards the intake of lipids, it was noted that the diet of 50.0% of obese subjects and 51.1% of non-obese subjects comprised more than 30% in fats, although it did not highlight a notable difference between the two groups. The consumption of cholesterol and saturated fats was higher than rec-


EVIDENCE-BASED WELLNESS

ommended levels in 41.3% of obese subjects and 35.6% of non-obese subjects, but without significant differences. Consumption of antioxidants was also measured, including vitamins C, A and E as well as zinc, since the breakdown of lipids and obesity are primary risk factors contributing to arteriosclerosis. Vitamin C consumption was deemed adequate in 39.1% of obese subjects and 40.0% of non-obese subjects, without differences between the two groups. Vitamin A and E intake was shown to be insufficient across the board. Vitamin C intake was considered inadequate in 96.7% of obese subjects and 97.8% of non-obese subjects, without differences between the two groups. Insufficient vitamin A intake was revealed in 68.8% of obese and 71.1% of non-obese subjects. As regards to zinc, insufficient intake was identified in 79.7% of obese and 75.6% of non-obese subjects, without notable differences between the two categories. PHYSICAL EXERCISE ON DEMAND A customised physical exercise programme, combined with balanced nutrition, is essential for the achievement of sound physical fitness. Generally speaking, the initial proposal of CPS is the improvement of anaerobic capacity by means of exercises during which the heart rate is maintained below the anaerobic threshold. S t r e n g t h e n i n g m u s c l e s a n d l i g a m e n t s is also advised, by means of muscle-building exercises, the intensity of which is monitored using the Technogym System (TGS). Also included are stretching sessions for improving all-round flexibility. Any changes to anthropometric, biochemical, nutritional and functional parameters as a result of the CPS programmes are monitored by means of periodic assessments which identify progress based on various indicators. Periodic assessments also provide an opportunity to change dietary regime and physical activity programmes from time to time, with the aim of obtaining even more positive results. However, even if physical activity effectively helps reduce cardiovascular risk factors, the benefits are signifi cant only through regular activity . In conformity with American College of Sport Medicine (ACSM) directives, we recommend that CPS beneficiaries stick to a frequent programme of physical activity as often as possible, that is to say five times per week and never less than three .

MORE FRUIT AND VEGETABLES, LESS FATS CPS monitored the diet of company workers and developed individual nutritional programmes characterised by a balanced and healthy regime. Nutritional support offered by the CPS brought con s u m p t i o n o f f r u i t a n d v e g e t a b l e s into line with World Health Report recommendations (2002), ensuring sufficient levels of micronutrients, fibre and other essential substances. Furthermore, an increased intake of fruit and vegetables leads to a reduction in foods rich in saturated fat, sugar and salt, which may otherwise be consumed in excess. CONCLUSION The results mentioned here confirm the value of this initiative, given that a substantial number of work ers have shown distinct changes in their anthropo metric, cardio-respiratory, nutritional and biochemi c a l p r o f i l e s . Furthermore, additional data (not included in this report) demonstrates that CPS beneficiaries’ functional, morphological and dietary changes can already be quantified. These improvements reflect the commitment of Petrobras in creating and developing the CPS, as well as in investing to improve the health of its workers . A group of specific measures such as those adopted by CPS, in conjunction with other lifestyle changes, may contribute to improved prevention and treatment of NTCDs, which currently affect a significant number of Petrobas employees. ■ We are grateful for the assistance provided by Dr Silvano Zanuso, Technogym Study and Research Centre

For companies, promotion of employees’ health has already been shown to have socioeconomic implications: increased productivity, lower healthcare expenditure, a reduction in absenteeism caused by illness and increased satisfaction as regards the workplace

29


KINESIS CASE HISTORIES

Gym Vitafit Dreieich, Germania WILFRIED E KRISTIANE UHL, CLUB OWNERS “We chose to install Kinesis for a couple of reasons: we were interested in it as in innovative concept which enabled us to exploit our available space for training and movement and we also wanted to differentiate our club from the other local facilities. In actual fact, this solu tion has proved to be surprisingly suited to senior citizens , because it allows for fluid, natural movements and provides a pleasant setting within which to work out. An additional reason why we chose Kinesis, was the opportunity it provided in terms of organising power training in groups. Group sessions are particularly important in terms of socialising, which we believe should be one of the strengths of a fitness and wellness facility. Our Kinesis area was officially launched in September 2005. It occupies a space of around 70 m2 which was previously a squash court and then a women’s-only training area. We haven’t had to do anything with these areas, just reorganise them by moving things around into other parts of the gym. We are very satisfied with the support we received from Technogym throughout the planning and implementation stages. In particular, we appreciated the preparation made by the technicians.

them, or they can always book a session with a personal trainer. We offer small group-Kinesis classes either as an addon course, or as a separate package. We didn’t raise our membership fees following the introduction of Kinesis, however, where personal training is concerned, the service cost will be borne by the member. KINESIS INCREASES MEMBER RETENTION We believe in the importance of offering our members a wide and continually developing range of services. High quality customer service is our priority, which causes us to focus on increasing m e m b e r r e t e n t i o n . This is key area to which attribute significant importance. Why should a customer come and try out our facilities? First of all, for the professionalism and friendliness of our team; also because the Kinesis concept has been carefully developed and finally, because the customer feels at home here, thanks to the friendly atmosphere which we have worked hard to create”. ■ We are grateful for the collaboration of Ina Schneider and Ursula Vinson of Technogym Germany.

WORKOUTS IN SMALL GROUPS OR WITH A PERSONAL TRAINER Kinesis training is performed eiither in small groups or with a personal trainer. In fact, if people want to give it a go, they can simply join a class or train independently when it suits

“We chose to install Kinesis for various reasons, beginning with its innovative concept of exploiting available space for training and movement”, explain Wilfried and Kristiane Uhl, owners of the Gym Vitafit club in Dreieich

30


KINESIS CASE HISTORIES

NA Sports Club A-1 Tokyo, Japan TAKAHIRO YAMAMOTO, CLUB MANAGER: “The club, which has been running for a number of years, is located in a very pleasant residential zone of Shibuya Ku, close to two vibrant districts in western Tokyo – Shibuya and Shinjuku. We saw Kinesis for the fist time during HFJ 2005 , the biggest fitness convention in Japan, and we literally fell in love with it, because the concept of Kinesis is perfectly in keeping with the philosophy of our centre, which is focused on luxury and targets a female client base. WOMEN COME FIRST As our current primary objective is to involve women , we decided to install Kinesis in our designated ‘Female Area’. Despite it not being exclusively targeted at women, it offers services which are more directed towards women, including massage and chiropractic treatments. Our intention with Kinesis was to make the most out of a previously under-utilised space. We could have created a relaxation zone in its place, but that wouldn’t have provided our customers anything extra in terms of service. On the other hand, we were convinced that Kinesis would help us expand and grow our customer base. Even our trainers are delighted, as for them, Kinesis is an ideal forum within which they can demonstrate their skills and express their individual style, which isn’t always easy with traditional ‘power’ equipment. ECONOMIC ADVANTAGES Our Kinesis programme comprises a personal training service (since October 2005) and ‘Regimes’, a one month weight loss programme , which we designed, which begins in January. Our training circuit also features Kinesis. Following the instal lation of Kinesis, we witnessed a 20% increase in enrolments. This isn’t generally achievable without putting in lots of additional effort. Instead, Kinesis has enabled us to exceed our targets with limited input. A large proportion of members who have utilised the personal training service in the equipment room are now switching to personal training using Kinesis, which with its higher fee, has led to an increase in our relative profits. Furthermore, 80% of our members are female, and have no interest in developing a muscly physique, so Kinesis is ideally suited to their needs.

THE KEY TO SUCCESS We began talking about Kinesis to our members before we had even installed it, as a means to generate awareness and excitement about it. We then suggested trial sessions, which were a huge success, as approval ratings tend to increase the more confident the members get with a machine. Members’ comments revealed that the sensation of comfort when using Kinesis completely dispels the image of weariness associated with resistance training. They also commented that a Kinesis personal training session lets them work out in a relaxed environment, which is one of the reasons why it is proving so successful. It is important to first define the target market and them prepare a promotional plan. I’m convinced that Kinesis is an invaluable tools for those clubs who intend to fully utilise their available space and those who have had trouble implementing personal training programmes. Without doubt, Kinesis represents added value for both a club and its members”. ■ We are grateful for the collaboration of Keiko Nishimori, Technogym Japan

“Around 80% of our customers are female and have no interest in developing a muscly physique, so Kinesis is ideal for their needs,” explains Takahiro Yamamoto, Manager of NA Sports Club A-1

31


MYWELLNESS by Francesca Costi

The Key to Success Ten years since its launch, the Wellness System has been installed in over 2,000 facilities worldwide

Below, the Wellness Expert. Training begins once the TGS Key is inserted into the slot. The results are then downloaded and can be reviewed at the end of the session

F

irst introduced to the market in 1996 with the aim of giving health clubs a technological platform to manage their members’ training activities, the Wellness System has established itself as the state-of-the-art system in the field of workout management software. Installed in around 2,000 facilities worldwide, its distribution peaks are in Europe, the US and Japan. In total, over 2 million users trust their wellbeing and physical fitness to the Wellness System. This impressive data tells us that the Wellness System is now the undisputed benchmark solution for physical training management. There is no doubt that potential competitors seeking to develop similar software must contend with the high standards established by the Wellness System, as well as its widespread distribution.

But what is this tool which boasts such a level of resounding success in health clubs? In short, it is a software package integrated with training equip ment, which assists customers with their workout and updates them in terms of results achieved. With the Wellness System, trainers are able to identify their clients’ goals, test their initial level of fitness and can create a customised training pro gramme for them. They can also exploit computer technology and build on prior experience without the need for cumbersome support documents. Each customer is provided with a portable memory, the TGS Key, which contains their customised training programme. It integrates automatically with all of the training equipment and guides the customer in their training programme. Furthermore, automatic data storage enables health club staff to monitor a customer’s progress, at any time. The software package has been improved over time, continually increasing its usefulness to health clubs and their customers. For example in 1998,

To each their own: the TGS Key bears the holder’s name and can be kept in the club’s filing system, eliminating the likelihood of it being misplaced or left at home

The photo opposite shows the Wellness Expert display, featuring touch screen technology

32


MYWELLNESS CUSTOMERS GIVE THEIR VIEWS YMCA of Oakville, Canada

two years after its release, the Wellness System was upgraded with technology for compiling reports and statistics . This is an essential tool for health clubs, enabling them to monitor customer attendance, preferred training methods and the results achieved. Clubs could then use this invaluable data as the basis for developing successful marketing campaigns. In the years that followed, a succession of web solutions were developed which allowed clubs to keep in continual contact with their cus tomers . This solution was subsequently improved upon, thanks to a multi-channel messaging system (email and SMS for use inside the gym), which facilitates easy and effectively-managed marketing campaigns through utilising the collated data. The most recent leap forward by the Wellness System has been the addition of specific functions for analysis and management of health-related data. Today, the Wellness System platform supports a comprehensive management of the lifestyle of the health club’s customers. Thanks to these functions, it is possible to build an even closer relationship with the customer, limited not only to training advice, but extending to nutritional tips and even the prevention of illness and injuries. In short, by helping to bring people closer to physical exercise, the Wellness System directly has a positive impact on a club’s operational success. There are three factors which have proven to be fundamental to the success of the Wellness System: the appeal which it holds for customers, the ongoing support customers receive from trainers and the satisfaction and motivation which they gain from the system. Research into health clubs which make full use of the W e l l n e s s S y s t e m solution (Club House PLC, 2001 data) have shown that 35% of customers tell non-customers about the system and around 45% of these sign up to give it a try. The client-trainer relationship becomes the primary factor in realisation of a genuine “Wellness-oriented club”. Thanks to continued progress monitoring and immediate reports, the trainer can establish an ongoing relationship with his or her clients, sharing expectations, action plans and results. This helps to r e d u c e t h e d r o p - o u t r a t e by directly motivating clients whilst they are still at the club. Overall, this value-added offer is supported by the unfailing professionalism of staff, ensuring that clubs can continuously adapt to their customers’ needs and guarantee their satisfaction. These three factors translate into what clubs value the most: happy customers . ■

The organisation opened a new facility in September 2002 and at the same time launched Technogym’s Wellness System. 400 of the club’s immediately members transferred to the new facility and today, it has a total enrolment of 7,400. Of these, around 3,900 members regularly visit the Wellness Department. We asked Jeanette Heywood , Health Fitness & Recreation Supervisor, a few questions: How exactly does the Wellness System benefit your business? The Wellness System is an extremely effective system for improving customers’ level of fitness and overall wellbeing. Being able to continually monitor their progress is fundamental to gaining a customer’s trust. We have a membership renewal rate of 83% and I am convinced that this owes a great deal to the Wellness System, being so easy to master, as well as the fact that it turns training into a game, urging customers to stay on course with objectives which they have set themselves. Do you think that the Wellness Systems appeals to potential customers? Potential customers who come to visit our complex are always pleasantly surprised by the look of the equipment and by the advanced software capabilities. Do you think that the software helps your club stand out from others in the area? We are the biggest health club in the city in terms of Technogym equipment and software. What features of the software do your customers most appreciate? It’s easy to use and provides them with an accurate account of their progress and results. What appeals to you most about the software? The help it gives our staff. It urges them to keep in constant touch with customers, allows them to monitor the customer’s activity and really helps them to keep on track with their initial objectives. Would you say that it’s easy to use? From the user’s point of view, it’s incredibly easy. In our complex we have a 3D system (Describe, Demo, Do), which helps customers use the equipment in conjunction with the software. Asphalt Green, New York Asphalt Green health club was founded 18 years ago and adopted the Wellness System just over eighteen months ago (September 2005). Since then, it has increased its membership by 10% to a current total of 2,100 members. Mike Q. Bailey was on hand to answer our questions: How exactly does the Wellness System benefit your business? Thanks to this tool, our members receive more attention from our club staff. The Wellness System itself requires increased interaction between the trainer and customer. Do you think that the Wellness Systems appeals to customers? Since we adopted it, the percentage of membership renewals rose from 67% to 90%. Do you think that the software helps your club stand out from others in the area? Without doubt. I know that our competition feel the same way. What features of the software do your customers most appreciate? The fact that they don’t have to make a mental note of anything, it’s all stored in the Key. What do you appreciate most about the software? It allows me to monitor the progress and demands of my customers; to deal with issues and record statistics. Would you say that it’s easy to use? What could be simpler! You need only remember to insert the Key and take it with you at the end of your training session.

Correct performance of the exercise is monitored by a special display showing the number of sets and repetitions, intensity and range of motion (ROM). The results are saved onto the TGS Key at the end of the session

33


T O TA L W E L L N E S S S O LU T I O N by Marc Wielm

After-Sales Service strength of teamwork A team of technicians ensures an efficient, ever expanding after-sales service network for a rapid response to customers’ needs. Especially on-line

L

ike all the best organised and most forward-looking companies, Technogym provides a first-class after-sales service. It’s a strategic customer service, which is constantly extending its reach, for the purpose of solving problems, responding to requests and achiev ing increasing levels of customer satisfaction. Technogym’s After Sales Service is now one of the company’s greatest strengths, because Technogym has always believed and invested in the goal of continuous improvement of its own standards and levels of customer satisfaction. This is especially true of its on-line assistance, which has reached outstanding levels of organisation and efficiency. HOW IS IT STRUCTURED? After due reflection, Technogym decided that the best way to manage the service was through an

Thanks to a network of 350 specialised technicians and professionals, spread over five continents, Technogym’s After Sales Service is extending its reach

34

i n - h o u s e c a l l c e n t r e , which provides customers with a d i r e c t i n t e r f a c e w i t h t h e c o m p a n y . “In every country in which Technogym operates, qualified personnel run a call centre dedicated to all the needs typically associated with after-sales”, explains one of the company’s After Sales Service managers. “What we do”, he continues, “falls into three main categories: making s u g g e s t i o n s f o r optimum operation and use of our equipment; providing technical assistance, and handling orders for replacement parts ”. But that’s not all. As well as these primary functions, the After Sales Service also deals with the sale of maintenance contracts according to specific conditions, which guarantee that clubs’ fleets of machines are kept in efficient and safe working order, thanks to scheduled maintenance visits.


T O TA L W E L L N E S S S O LU T I O N Technogym has dedicated a web site to its After Sales Service (www.tgdirect.technogym.com), at which customers can check the progress of their request in real time

www.tgdirect.technogym.com

HOW DOES IT WORK? The A f t e r S a l e s S e r v i c e guarantees intervention within 48 hours. Orders for replacement parts are processed immediately and the customer receives the o r i g i n a l r e p l a c e m e n t p a r t shortly thereafter. “The professionalism of these technicians ensures that in 96% of cases, problems are solved at the first visit”, says a Technogym spokesperson. These results are achieved through the work of 350 specialised technicians, spread over five continents, which the company trains and updates constantly. All of them, whether internal or external, are obliged to take several refresher courses per year, so as to maximise the level of service provided to customers.

TECHNOGYM DIRECT For customers who prefer to use on-line services, Technogym has set up a technical assistance web site , at w w w . t g d i r e c t . t e c h n o g y m . c o m . Here, the company offers outstanding levels of efficiency, comparable to those of only a handful of business worldwide, chiefly from the services sector, which have achieved excellent standards of after-sales efficiency by adopting on-line systems. “This site gives customers 24/7 access to information in real time on the progress of their request, whether it’s a replacement part order (order tracking) or a service call-out”, explain Technogym’s After Sales Service technicians. ■ We would like to thank Marco Amadori and Alessandro Cavallucci, After Sales Service Managers, Technogym Italy.

The After Sales Service guarantees intervention within 48 hours and 96% of problems are resolved at the first visit

35


C L U B L AYO U T by Gianluca Baldini

Exterior Design The following is a guideline of criteria for locating the best site, selecting dimensions and architectural solutions for a wellness club: after all, location and outer appearance are the customer’s first point of contact with the club n this issue, we have highlighted a few preliminary aspects to consider during the design of a fitness and wellness facility, including the criteria essential to help identify the best location and defining the most suitable club layout, taking into account the existing catchment area. We will then take a look at the ideal solutions for exterior composition and accessory areas including parking and green areas, taking into consideration their communicative role as a first reference point for potential customers, as well as their functional role in terms of their intended use and the service they will provide.

I

The presence of self-sufficient areas to accommodate customers plays a crucial role in the success of the facility. The guaranteed prospect of free and available parking spaces outside the club brings convenience, saving customers time and money

36

ESTABLISHING THE IDEAL LOCATION This is the first decision that needs to be made and obvious solutions are rarely forthcoming. Nevertheless, site location is a determining factor in the success of a facility. The most desirable sites for building a new facility are without doubt, those that border a city centre, in the suburbs. These are denselypopulated, built-up areas with high traffic volumes. In fact, new facilities in central suburban areas are

often developed in modernised existing building structures. For a number of years now, the everincreasing need to identify sites of a sufficient size to house facilities for modern fitness and wellness centres (including parking, green areas and public spaces) has resulted in increasingly decentralised locations . Furthermore, even well-established sites that are strategically located in city centres are disadvantaged by their restricted exterior spaces, such as limited parking spaces. Another fundamental criteria is the accessibility of the facility, in other words, the ease with which it can be reached from the work place or home, within the shortest possible time, using the most convenient mode of transport. The following measurement provides a fairly accurate definition of a facility’s catchment area: trace a circumference starting with the club site at its centre, and a radius of 10-15 minutes using the quickest mode of transport. This is the area most likely to provide a stable client base. MEASURING THE SITE LAYOUT Measuring the site layout in relation to the catch ment area requires a great deal of thought, if you intend to avoid running the risk of creating a ‘cathedral in the desert’! A simple solution would be to calculate the number of people situated within the target area, as we defined earlier using the time criterion. For this purpose, it would be handy to obtain updated statistics on fitness and wellness club attendance for a reference district or geographical zone. In Italy, figures fluctuate at between 5% and 8% of the resident population (ISTAT survey). Therefore, given a catchment area of 10,000 inhabitants, we may empirically suppose that the number of potential customers


C L U B L AYO U T

equates to between 5% and 8%, in other words 500800 people. Once we arrive at this indicative figure, the site can be measured based upon experience of the area, a business plan and a ratio of one square m e t r e p e r p o t e n t i a l v i s i t o r . Therefore, a site of between 500 and 800 m2 should provide optimum outlay and return for this focus sector. Creating a bigger site would involve greater risks and would need to be strategically motivated. EXTERIOR SPACES: DESIGN OF FACILITIES Creating tidy and linear facilities without resorting to architectural gimmicks may facilitate internal division of space, enable simple construction and therefore lower costs, and these advantages are not to be underestimated. However, it is just as true that first impressions generated by the club’s exter nal appearance are of vital importance for maxi mum visual impact. For economic and administra tive reasons, a one-level layout is preferable, but if this is not available, planning for a second floor is also acceptable. Visual permeability of communal areas and collective activity spaces, added to a sense of comfort and all-round visual harmony, are all features which should influence the site’s design. Adopting glass partitions and doors, illuminated signage and scenic walkways are often the best solutions. Above all, light is an effective means of conveying t h e c l u b ’ s i m a g e . Enhancing the facility with a clever play on light is highly recommended and creates a positive and overwhelming first impression. For this reason, unique architectural features such as timber beams or hollows would benefit from subtle lighting to draw attention to these areas. This will, without doubt, enhance the external visual impact of the club, from the perspective of visitors looking into the club.

SURROUNDING EXTERIOR SPACES The most appropriate layout of exterior spaces is an important factor in developing a regular cus -

Green areas for communal use such as gardens, exercise trails or sports areas for practicing open-air activities during the summer months are features which add value to the club

t o m e r b a s e . The availability of self-suf ficient areas to accommodate customers plays a crucial role in the success of the facility. The guaranteed prospect of free and available parking spaces outside the club brings convenience, saving your customers time and money. The number of parking spaces required tends to fluctuate at around 10-15% of overall surface area in square metres. In other words, if the centre covers an area of 1,000 m 2 , it makes sense to plan for around 1,000 parking spaces with accompanying room for manoeuvre. If there are undeveloped adjacent areas, the estab lishment of green areas for communal use are rec o m m e n d e d , including gardens, exercise trails or sports areas for practicing open-air activities during summer months. Play areas for children or relax ation zones (benches for taking time out, chatting or reading) will certainly add value to the site. ■

First impressions generated by the club’s external appearance are of vital importance for visual impact. The visual permeability of communal areas and a clever play on light are touches which create a sense of comfort and overall visual harmony. Use of glass partitions and doors is also highly recommended

37


Wellness Lifestyle

In Milan, Dirk Bikkembergs opted for footballers to showcase his men’s Autumn/Winter ’06-‘07 collection, with a set design fitted by Technogym

Housed within the Panoramahaus in Dornbin, Austria, is the Home of Balance; 7,000 m2 of spa, physiotherapy, medical and beauty facilities and of course fitness areas, fitted out by Technogym

38

FROM ITALY FOOTBALLERS ON THE CATWALK The German designer D i r k B i k k e m b e r g s is the first fashion innovator to have recognised the value of football beyond its purely spor ting aspect, by using it to draw inspiration for his designs. For millions of people it represents a way of life, a symbol of dynamism; for Dirk, it is both the philosophy which encompasses his life’s work but is also a passion, so much so that he features the designs in his own football team, Bikkembergs F.C. Fossombrone. This dynamic spirit was at the heart of a m e n ’ s Autumn/Winter 2006/2007 fashion show, held on January 17 at the Super Studio on Via Tortona 14 in Milan. Football was the central theme for the show, with the set design fitted by Technogym. In fact, the Fossombrone squad players worked out on 10 Run Excite treadmills whilst famous figures from the world of soccer (including ex-footballer Fabrizio Ravanelli and referee Daniele Tombolini) became models for the night and strutted their stuff on the catwalk. Bikkembergs was so impressed with the stage design that, at the end of the event, he chose to be filmed next to a Run Excite machine during his interview with the RAI TV station. FROM AUSTRIA HOME OF BALANCE: EIGHT LEVELS OF FITNESS Last September saw the inauguration of the biggest hotel and spa project ever attempted, and realised, in Austria: it involved the Panoramahaus in Dornbirn, an ultra-modern edifice whose 11 floors make it the region’s tallest building. The top three floors house the Four Points by Sheraton hotel, a brand owned by the Starwood Group. It’s no coincidence that Technogym is a partner of the group, having secured a preferential agreement for use of its equipment across the EAME region (Europe, Africa and the Middle East). The fact that Starwood has decided to invest 75 million Euros into such an ambitious project, located far away from built-up centres, simply goes to show the size of demand for wellness facilities within the world’s most prestigious hotel companies. In fact, the building is also home to none other than the Home of Balance, comprising eight floors and 7,000 m2 of fitness, spa, physiotherapy, medical and beauty facilities. Technogym pro-

vides the lion’s share of the equipment. Marketing Manager Gianluca Laganà confirms that equipment, valued at half a million Euros, has been used to furnish the cardio fitness area (which during summer months also spills out onto the open-air terraces), the strength-building area (including the comprehensive Biostrength and Personal Selection circuit), and Kinesis, the new training method created by Technogym. Defined as ‘design for movement’, the club’s Kinesis facility combines the highest standards of interior design with physical activity and its associated benefits through the re-discovery of free and natural movement. FROM THE USA TAKING ON THE STATES One of the main driving forces behind the American economy is state expenditure and investment: securing a lucrative state contract is an essential goal for every company operating within the US market. The US is keen to prevent capital from leaving its borders, as far as possible, in order to safeguard the country’s manpower. As such, the US administration's decision to award G.S.A. (General Services Administration) certification to Technogym in December last year was a major victory for the company, despite the firm not having established a manufacturing site on US territory.

The certification, which will run through to 2007, took seven months to secure: it means that Technogym whose products have been recognised for their originality and in many cases their technical features which are superior to local equipment and full value for the increased outlay – will be made available to state employees. Furthermore, Technogym has the go-ahead to participate in all public tenders (military, Pentagon, state colleges, etc.) on an equal footing with US manufacturers. So, another leap forward in the T e c h n o g y m strategy to raise awareness and appreciation of its products in the world’s reference market: the US market.


FROM SOUTH AFRICA SPORT FOR UNIFICATION The Sports Science Institute of South Africa (SSISA) was founded in 1994 and has grown alongside the new South Africa: its mission was to provide a platform which contributed to encouraging understanding and unification of the whole nation by increasing the level of sports services for people of every culture and ethnicity. Even today the SSISA, based in Newlands (Cape Town), is the leading benchmark for sports education and preparation. Its Wellness & Fitness Centre, already superbly equipped, was recently enhanced with the addition of a sizeable Technogym installation by Pentasystems, the company’s distributor for South Africa. An almost complete outfitting of 124 machines, for a total value of 400,000 Euros, included the Excite Line, Cardio Wave and Top XT, the upper body ergometer, as well as benches and Personal Selection strength-building machines, hand weights and racks, barbells and free weights. It’s clear as soon as you open the institute’s home page www.ssisa.com, that to the buyer this was money well spent, with a range of photos and the unmissable announcement: just arrived… Furthermore between 3 - 6 May and in collaboration with Discovery Health (the number one health insurance company in South Africa), SSISA will organise an international convention, which will feature high quality, famous speakers including John McCarthy, president of IHRSA and Edwin Moses, gold medal winner in the 400 m hurdles at the 1976 and 1984 Olympics. Technogym will be the exclusive sponsor of the convention.

The Sports Science Institute of South Africa’s Wellness & Fitness Centre was recently enhanced by the arrival of a sizeable Technogym installation FROM SAUDI ARABIA WOMEN IN THE GYM Gold’s Gym Grand Club in Jeddah is leading the way: not only is it the biggest of all the centres in the worldwide Gold’s Gym chain – measuring 10,000 m2 in surface area – it is also famous for being the first

stand-alone club (housed within a specially-designed complex) in Saudi Arabia, containing two separate clubs, one for women and one for men. Users of Gold’s Gym in Jeddah have clearly welcomed innovation with open arms, because after only two months in business (it was inaugurated on 9 December 2005) the club already boasts 5,000 members, 70% of which are women. The disco-style design is modern and appealing, with services which are focused towards entertainment: some of the most successful features have been the Wellness System, the innovative design of Technogym equipment and the various technological gadgetry laid on for customers. Fitness and wellness appear destined to gain a firm foothold in Saudi Arabia, thanks to the club’s alternative approach. As a result of the appealing recreational and technological design aspects throughout the complex, Saudis are able to experience the benefits of health and wellbeing in the same way as other nations, becoming a philosophy of life.

Gold’s Gym chose the Personal Selection Classic equipment line in the light blue version to equip the club’s womenonly workout areas

FROM MEXICO WELLNESS PAYS Under the banner of its motto “Wellness pays”, the 3rd Latin American Wellness Conference was held in February in Mexico. Despite its large expanse, the country lacks private and state structures in terms of scientific education and marketing for the Wellness and Fitness industry. Since 2003, Technogym has endeavoured to send out an important message to this market and offer direct support: eventually, even the media took up the cause, broadcasting it via Sky Latin America by means of a prime-time interview. The conference was marked by three important and unprecedented forward leaps: the Ministry for Sport and Health offered its support to a ‘commercial’ event; the three main club chains (Sport City, Casablanca and Sportium) all signalled their presence by sponsoring the Wellness convention; and finally, the event was based in the Convention Centre and not a hotel, which gave it a totally different look and feel. Silvano Zanuso represented the Italian sector by speaking on the theme of ‘Education and personal trainers, a financial solution for increasing sales and retaining customers: the experience of 50,000 gyms fitted by Technogym’. ■

39


Welcome

into the

Wellness

family

Emirates Palace Abu Dhabi t took just over three years and a 12,000-strong workforce to build one of the most magnificent hotels found anywhere in the world: the Emirates Palace in Abu Dhabi, owned by the Government and run by Kempinski, Europe's most established luxury hotel group. Designed by leading architects WATG (Wimberly Allison Tong and Goo), who have designed other masterpieces around the world including Atlantis on Paradise Island, Bahamas and Claridgeâ&#x20AC;&#x2122;s in London. The grand design incorporates traditional Arabian elements, such as the colours of the façade that were designed to reflect the different shades of the desert sand of the Emirates, the breathtaking dome in the atrium, which measures 42 metres wide and is decorated with gold and silver coloured glass mosaics, not to mention the other 144 smaller domes featured throughout the building. Whilst classified internationally as a luxury 5-star hotel, the name Palace gives a far more accurate reflection of the reality of the building. The sumptuous furnishings and faultless service are fit for a king, ensuring that guests feel like Arabian royalty themselves. The choice of Technogym as supplier for the fitness and wellness centres at this luxury hotel is not just a feather in the company's hat, but further confirmation of the quality of its products, which satisfy even the most demanding of customers. Some numbers to give an idea of just how grand this hotel is: 1 million square metres of parks and gardens,

I

Two pictures of the gym located in the east wing of the Emirates Palace Hotel Kempinski in Abu Dhabi, equipped with Excite 700 TV and Personal Selection

40

8 , 0 0 0 t r e e s a n d p l a n t s and a 1 . 3 k m l o n g b e a c h ; length of the palace 1 km; 7,000 doors; 140 lifts; 128 kitchens employing 170 chefs ; 2,000 staff from 50 countries; 302 deluxe rooms and 92 suites furnished with regal splendour, featuring the highest quality modern conveniences (plasma TVs, touch screen control panels for lights and air conditioning, interactive TV for Internet, games, laptop computer with scanner/fax/printer; 1,002 Swarovski chandeliers ; a ballroom for 2,800 people; over 40 conference rooms. In the future, it is likely that the suites will be kitted out with Technogym equipment too! So big you could get lost? Without a doubt, if it weren't for the maps that are always automatically handed out to guests upon arrival, or the 30 interactive screens positioned strategically throughout the Palace and excellent signposts. Rounding off what the Emirates Palace has to offer, there are 2 spas and 2 pools (a Leisure pool landscaped on the east wing and an Adventure pool landscaped on the west wing with water slides and a jet propelled river). There are 2 fitness areas, one in the east wing and one in the west wing of the Palace, fully equipped by T e c h n o g y m with P e r s o n a l S e l e c t i o n Classic, the strength line that has become an industry benchmark thanks to its innovative elliptical design, comfortable ergonomics and smooth, safe biomechanics, as well as Excite Line, the world's most complete line for cardiovascular training, with built-in Wellness TV to keep guests entertained while they work out. â&#x2013; 

It took just over three years and a 12,000-strong workforce to build one of the most magnificent hotels found anywhere in the world: the Emirates Palace opened in February 2005 and offers 302 deluxe rooms and 92 suites


CALENDAR 2006

Fairs and Events FAIR

PLACES

DATE

TYPE

FIBO

Essen Germany

27-30 April

Fitness &Wellness

18-21 May

Fitness &Wellness

24-28 May

Fitness &Wellness

6-8 June

Fitness &Wellness

RIMINI WELLNESS Rimini Italy th

17 FESTIVAL DEL FITNESS

Florence Italy

HEALTH & FITNESS Tokyo JAPAN Japan RIO SPORT SHOW

Rio de Janeiro Brazil

20-22 July

Fitness &Wellness

FITNESS MADRID

Madrid Spain

6-9 September

Fitness &Wellness

11-14 September

Fitness & Wellness

The Hague 6th EUROPEAN CONGRESS IHRSA Holland IHRSA BRASILE

Sao Paolo Brazil

20-23 September

Special Event

LIW

Birmingham U. Kingdom

26-28 September

Fitness &Wellness

CLUB INDUSTRY

San Paolo Brazil

4-7 October

Fitness & Wellness

MONDIAL RÉ-ÉDUCATION

Paris France

7-9 October

Biomedical

Wellness Magazine TRENDS, INNOVATIONS AND PROTAGONISTS OF WELLNESS Issue 1, Year 9

EDITORIAL TEAM Technogym S.p.A. via G. Perticari, 20 47035 Gambettola (Forlì) - Italia tel. ++39 0547 56047 fax ++39 0547 650550 e-mail: wellnessmagazine@technogym.com

PUBLISHED BY Technogym Group S.p.A. Editorial director Nerio Alessandri Editor-in-chief Luca Ravaglia Editorial Collaboration Primepagine Editing & Consulting Picture research Isabella Farnedi Graphics and layout Faberi Associati WITH THE COLLABORATION OF Marco Amadori, Gianluca Baldini, Jemma Baker, Claudio Bertozzi, Kate Carlisle, Alessandro Cavallucci, Luca Ceccaroni, Franco Cicognani, Francesca Costi, Carolina Durante, Angelo Goggioli, Marta Giovannelli, Gianluca Laganà, Monica Malatesta, Riccardo Marini, Michele Moro, Giulia Muttoni, Davide Neri, Keiko Nishimori, Alberto Pacchioni, Fátima Palha, Maurizio Placuzzi, Andréa Ramalho, Fulvio Sartoni, Ina Schneider, Helena Shirley, Mauro Taveira, Marc Wielm, Claudia Zanoni, Silvano Zanuso

The Technogym stand at IHRSA 2006 IMAGES Isabella Farnedi, Isapo, Agenzia LaPresse, McLaren Press Office, Alberto Narduzzi, Marco Onofri, Rossella Rocchi, Silvia Tenenti, Technogym Image Bank and special thanks go to Dirk Bikkembergs THANKS TO Natali Aal, Sandra Segers, Michel Van Ooijen, Paul Alart, Eva Stefes, Ursula Vinson, Michele De Vincenzo, Enrico Manaresi, Cristina Budriesi, Enrico Mauro Nava, Francesco Orselli, Raffaele Menci, Vito De Benedetto, Thomas Zani, Nuria Vendrell, Marta Martìn Gomez, Ivo Grossi, Kari Ingalls, Lina Paselli, Daniele Barbari

PRINTED BY ARBE Industrie Grafiche S.p.A. via Emilia ovest 1014-41100 Modena Finished printing: 12/04/2006 Press registration n°11/98 - Forli Tribunal Technogym®, The Wellness CompanyTM, ExciteTM, Multisensorial DesignTM, Track ControlTM, Goal TrainingTM, Wellness TVTM, KinesisTM, Cardio WaveTM, My WellnessTM, Wellness SystemTM (figurative), Wellness ExpertTM, SmartKey (3D)TM and TGS Key (3D)TM, Still NovoTM, Wellness ToolsTM, Wellness BagTM and Wellness Institute (figurative)TM are trademarks owned by Technogym® SpA in Italy and other countries. Cardio Wave, Kinesis Wall, 3D Pulley System and FullGravity technology, are patent pending owned by Technogym® SpA in Italy and other countries.

41


Safe driving? It’s a question of fitness Vehicles such as the car and motorbike form part of our daily lives. The human body , which is designed for walking, running and moving by activating all its parts, m u s t adapt to being seated for short and long periods of time, in vehicles which impose a posture that is far from ideal. Whilst we are driving, we expect both comfort and safety which is dependent on the full control and reliability of the vehicle. Conversely, driving can actually have detrimental physiological effects deriving from an incorrect posture. For instance, driving can cause cervical and lumbar pain and even cause the blood circulation to slow down (the typical swelling of the legs as a result of extended seating in a car or plane). Drawing a parallel between the car as a machine, and man as a machine, we can compare a car’s chassis to our bones, joints and muscles. The engine can be compared with our cardio-respiratory apparatus (heart and lungs), the gearbox can be compared to our nervous system and petrol to food, which we use to energise us. When we drive, it is necessary for both the vehicle and the driver to be finely tuned. Not only does this make driving more pleasurable, but most impor tantly it ensures endurance, control and safety. Here are some examples of specific exercises that are very beneficial: ABDOMINAL AND LUMBAR TWISTS WITH A SWISS BALL Stretched out on the floor, face up with arms extended, rest your legs on the ball bent at 90°. Slowly roll your pelvis to the right and then to the left, keeping your shoulders on the floor. PRACTICAL TIPS: 16–20 total twists to the right and left, for 2-3 sets 1 minute rest between sets 2-3 times a week

TRICEPS EXTENSIONS WITH DUMB-BELLS AND UPPER BODY STABILISERS WITH A SWISS BALL Sitting on the ball, grasp the dumb-bell and flex and stretch the arm, trying to keep your elbow high and facing frontwards. To intensify the resistance, a cable (Ercolina) can be added, using the same movements. PRACTICAL TIPS: 10–12 exercises, for 2-3 sets 1 minute rest between sets 2-3 times a week LOWER LIMB BENDS CONTROLLING THE BACK WITH THE SWISS BALL Rest the ball against a wall, holding it in place with the lumbar region of your back. Bend your lower limbs, allowing the ball to roll along your spinal column, ensuring your back remains straight. PRACTICAL TIPS: 10–12 exercises, for 2-3 sets 1 minute rest between sets 2-3 times a week STOPPING AND RESTING The American AAA Foundation for Traffic Safety has compiled a document listing the golden rules drivers should observe when planning a long trip. Among these, it recommends stopping every 2 hours and above all, during those stops, it urges drivers to perform stretching exercises, take a walk and exercise muscles. One last tip: taking in the ‘wrong fuel’, such as rich or stodgy foods and alcohol, can cause drowsiness and dramatically slow down your reactions. Never underestimate your condition when about to drive! Your safety and the safety of others is at stake. ■ By Riccardo Marini, Technogym Wellness Trainer

Copy from Wellness Magazine No. 1 Year 9

42

Stamp your club logo here


Wellness Magazine 22 2006  

Wellness Magazine 22 2006

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