VUZE brochure

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Giving peace of mind that you’re getting entire market exposure for your property


INTRODUCING VUZ

ADVERTISING HAS CHANGED FOREVER

Social media has drastically changed the way consumers interact, engage with and consume media content. Advertising on social media is generally considered non-invasive and subliminal (you probably don’t even realise how many adverts you’ve already seen today!) On average, each user spends over 3 hours and 40 minutes a day on social media* * Source: Ofcom - The Communications Market 2018: Summary

REACHING THE RIGHT AUDIENCE, AT THE RIGHT TIME

VUZ algorithms create campaigns of up to 72 digital property ads, each showcasing your property in a different way. VUZ monitors in real-time who is engaging with your campaign via click- through rates, likes and shares. This insight allows us to serve your property ad to the right audience, at the right time. We know who to look for and how to reach them, including the passive as well as active audience. This approach increases your audience size by up to 1,200% increasing exposure to relevant potential buyers. This has already been proven as we have secured a number of sales directly through enquiries targeted by VUZ . VUZ advanced technology examines thousands of data points to identify and target those who are most likely to be interested in your property or development. VUZ will advertise your property on Facebook (incl. Messenger and instant articles), Google Display Networks, thousands of sites with advertising space on the page and Instagram. The platform algorithm learns from past campaigns and studies behaviour which is constantly evolving. Everybody’s individual profile has cookies that tell a story.

*VUZ statistics from all campaigns run in 2018

YOUR CAMPAIGN IS OPTIMISED BASED ON:

Behaviour

Sites visited, daily interactions, expected habits

Response Rates

Interactions with websites and services

Geography

Location, travel routes, popular places you visit e.g. work & home

Frequency

Targets both the ‘passive’ & ‘active’ buyers, increasing audience size up to 1,200% and leading edge, unique technology

Channels

Facebook, Instagram, Google Display Network

THE POWER OF SOCIAL MEDIA


THE NEW WORLD ORDER

TRADITIONAL ADVERTISING Sophistication level: Low Mass advertising, limited targeting, e.g: press, print, portals and our website. FACEBOOK BOOST & RETARGETING Sophistication level: Medium Simple, channel-based targeting, e.g: Facebook boost.

VUZ MARKETING Sophistication level: High Highly automated self-learning platform that optimises targeting in real-time.

D N A G N I T R O REP S C I T Y L ANA ss to

e s acc ich a h d ar wh Gerr shboard ime n y t r a l-t Ma Z d nsive rea g U V the xte r tin des e and repo e how i v o r p se tes upda t. We can een and ghou e. ave s throu people h our hom y many cted with a r inte ults r res gn u o y r ai onito he camp m e t t W ghou throu

49%

OF THOSE WHO BOUGHT A PROPERTY AFTER INTERACTING WITH A VUZ ADVERT WEREN’T PREVIOUSLY REGISTERED WITH AN ESTATE AGENT!


YOUR PROPERTY EXPOSURE WITH BASIC SOCIAL MEDIA ADVERTISING

Recently moved house

Teenagers

Lives in The Artic!

Your family Your neighbour

H T I W E SUR AMPAIGN O P X E Y C T G R E N I P T O E R P RG A T R E P HY Children Children have have all all moved moved out out (Phew) (Phew)

Goes Goes to to the the gym gym close close to to your your property property

Travels Travels past past your your property property on on their their way way to to work work

Looking Looking at at DIY DIY websites websites && redecorating redecorating

Just Just had had aa baby baby

Visits Visits friends friends && family family in in your your area area aa lot lot

Engaging Engaging with with brands, brands,shops shops&& local local amenities amenities within within an an area area

Looking Looking at at interior interior design, design, furniture furniture brands brands

Children Children starting starting new new school school

Having Having aa baby baby soon soon

Recently Recently promoted promoted

Just Just Married Married New New Job Job in in your your area area

OVERVIEW

ANALYSIS

Campaigns usually run for two weeks, targeted group reached is on average 10,000 viewers.

We provide detailed reports and support that shows you the amount of advert views, click throughs and time people spend looking at your property.

On average 77% more people see a property advertised with us via VUZ than property portals combined. Visitors from VUZ adverts don’t just click on your property. They spend an average of 1 min 15 seconds looking at the pictures, watching the video tour and reading information on our page.

RESULTS

90% of customers using VUZ to market their property have either Sold or Let their property.

“CAMPAIGN OVERVIEW” ANYALYSIS


DON’T JUST TAKE OUR WORD FOR HOW GOOD VUZ IS... Here is what our VUZ customers say “The VUZ campaign had the desired effect. There was a noticeable increase in viewings which then resulted in two competing offers! Would recommend using VUZ to anyone serious about selling their property.” - Mr J “We commenced marketing our development in Waterfall Rd with MG in January 2018, over the first 9 months we received steady interest, viewings and offers securing the sale of 4 of the 5 high quality townhouses at asking price. As often happens the general slow-down and the time on the market meant that new enquiry and viewings had almost stopped. We did not want to reduce the price at first so Martyn Gerrard suggested using a technology called VUZ to find a buyer as the system could identify potential buyers that were not looking at the portals, but would be interested in our development. I was astounded by the amount of new interest a two week campaign generated in November/December! During the campaign over 3000 potential buyers viewed the property on the MG website. This resulted in a big uplift in viewings and an offer made and accepted at asking price. I believe that without the VUZ campaign and just relying on the portals the property would still be on the market and we may have had to drop the price. ” - Mr Ted R “Raj suggested we run a VUZ campaign to see if we could get a buyer for our property as the offers we had received were lower than we wanted to accept. Within a few days of the campaign going live we had 3 viewings booked and an offer at asking price. Raj was right VUZ did make a difference!” - Mrs P Turner

. . . N O W US

FOLLO

Martyn Gerrard

Martyn Gerrard Estate Agents

Martyn Gerrard Estate Agents

Martyngerrardea

Martyn Gerrard E/A

martyngerrard.co.uk


INTERNET MARKETING

EMAIL MARKETING Your property is advertised through our ‘Hot property’ emails that are sent to our database via our smart filters to those looking in the area of a home featured, as well as a similar price range.

MOBILE MARKETING

Any property you sell or let through us is advertised on the Martyn Gerrard website and Rightmove and Zoopla.

DIGITAL MARKETING FOR YOU AND YOUR PROPERTY

Our website is mobile optimized and all social media channels are able to be viewed on the go. If you are subscribed to our emails these too are tailored to be easily accessed via your smart phone or tablet.

PHOTO & VIDEO MARKETING Videos and photos are a great marketing tool where we can show your property off to its full potential. Our photo and videographer films video tours and takes photos of your property which are then edited and uploaded onto our YouTube channel and website as well as Zoopla and Rightmove.

SOCIAL MEDIA

We are on several social media platforms which include LinkedIn, Instagram, Facebook, Twitter and YouTube. We post ‘properties of the week’ as well as various other homes that are for sale or to let.