Valuation Pack 2019

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Start your journey today with Martyn Gerrard’s North London Network


W EL C OM E “Thank you for giving us the opportunity to meet and advise you on the best way to market your property and to help achieve the best outcome for you. Martyn Gerrard Estate Agents are a family-run business who have been intimately involved in the North and North West London property market for more than 50 years’. In May 1964 my father opened the doors to our first office, since then the company has grown to be considered one of the most respected independent agents in the area. When he began, my father’s ambition was to offer his clients’ and customers’ a service based on the family values he was brought up on – always work hard and act with respect and integrity. I am proud that his vision and family values remain at the heart of everything we do. We understand the importance of providing honest, friendly guidance and advice from start to finish – whether this is your first foray or you are an old-hand at selling or letting – we are here to help, guide and answer any questions you have along the way.” Simon Gerrard MNAEA, MARLA Managing Director

Simon Gerrard (MD) and founder Martyn Gerrard (1939-2016) toast their fifty years of business.



Henleys Corner Jct A1 & A406 adj Greenbank Crescent Digital 96


M A RK E T ING & RE AC H We understand that every property is unique and requires an individual approach. Our aim is to provide a careful mix of traditional marketing techniques with the latest online innovations to help ensure Martyn Gerrard attracts a wider audience and puts your property in front of as many people as possible, all to ensure you achieve the best price within your required time frame.

Our marketing helps Martyn Gerrard attract a wider audience and puts your property in front of as many people as possible to ensure it achieves the best price. ONLINE As well as being presented on our own award-winning website, your property will be featured as a ‘Premium Listing’ on the top property portals Rightmove, Zoopla and Prime Location, making your property stand out from the rest.

OFFLINE We have a major presence across North London through billboards, buses and taxi advertising, feature spreads in quality local magazines as well as through our extensive support of local schools’ and charities. Our offline marketing also includes high quality bespoke sales brochures with professional photography showing your property’s most important and attractive features and detailed colour floor plans. Our unique “The Owners Love” highlights the features that bring your property to life and transform it into a ‘home’. Comprehensive and innovative marketing plays a pivotal role in ensuring that your property is seen by as wide an audience of potential buyers and renters as possible and obviously the more people that are aware your property is available the better price we can achieve for you.

INDUSTRY LEADING & AWARD-WINNING MARKETING As well as offering professional photographs and full colour floor plans as standard, we offer to produce HD quality video tours. These videos add a new dimension to the impression your property makes to a potential buyer and helps it stand out over those available through other agents. Video adds an intimacy to a property listing that a static page is unable to convey. Our use of videos has seen us win GOLD for innovation at The Times and Sunday Times sponsored Estate Agency of the Year awards. Our commitment to providing a reliable and comprehensive service is not only recognised by our clients’, but also by the property academy in conjunction with who have awarded us with the gold award for Best Lettings Agent 2019, this puts Martyn Gerrard in the top 0.5% of all agents across the UK.


Understanding the value of family and the homes we create.


SALES Martyn Gerrard are ideally placed to help with your next adventure in property. With over 50 years’ experience of the North London property market we have flourished to become one of the largest and most respected independent Estate Agents in your area. Whatever the economic climate, the trained sales team in our network of branches work together to promote your property to find you the best buyer at the best price.

Our staff have the drive to get the best possible price and the knowledge and expertise to guide the sale through to a successful conclusion. Once you have taken the decision to sell, setting the right asking price is perhaps the most important aspect of successfully selling. Our experts are well versed in their local market and will accurately guide and advise you on the correct asking price given your circumstances, current conditions and demand. Our use of both the latest and traditional methods ensure your home is presented to its best to attract the right buyer quickly and effectively. Our team of knowledgeable and friendly staff will then work with you throughout the moving process, giving you the advice and support you need to make sure your sale runs as smoothly as possible. In addition to being regulated by the Royal Institution of Chartered Surveyors (RICS) we are members of the Property Ombudsman Scheme and our sales staff are required to train to become members of the National Association of Estate Agents. The NAEA propertymark promotes the highest standards of professionalism and integrity. With an NAEA propertymark member in each of our branches you can rest assured that you will receive the best advice based on expert knowledge and experience.

As a member of the NAEA propertymark we promote the highest standard of professionalism and integrity.


No More Dilapidation deposit upfront! Paying a dilapidation deposit is an essential part of renting a home, as any landlord rightly wants security against damage to their property caused by a tenant either deliberately or accidentally. Finding the dilapidation deposit when you are moving into a new home can be tough, especially when you are paying the first month’s rent and other costs associated with moving home. Cash flow is often a concern when the deposit from a previous tenancy is yet to be returned. Tenants can take advantage of the The Nil Deposit Scheme as it offers an alternative method to paying the dilapidation deposit upfront.

L A N D LO R D S •

Nil Deposit still provides the same or better protection than a dilapidations deposit.

• There is no cost to Landlords. • The tenants remain responsible for their contractual obligation and for any damage. • Nil Deposit helps make your property more attractive to tenants. •

Nil Deposit could help you reduce void periods and maximise the rental income.

• At the end of the tenancy the tenant will pay for damage, or a dispute can be raised. • In case of a dispute, Nil Deposit replicates a traditional deposit alternative dispute resolution process, only quicker.

TENANTS • Why pay for hypothetical damage upfront, locking up five weeks’ rent, when you can keep your money? •

The Nil Deposit Scheme saves the necessity of finding five weeks’ rent on top of rent and other moving costs, making your move easier.

• For the price of one week’s rent + VAT as a nonrefundable premium, you keep your five weeks’ rent. • You are only liable for breach of contract or damage you cause to the property. Any disputes regarding damage are reviewed by an independent adjudicator.

Look out for properties with the stamp on our website!

For more information take a look at our Nil Deposit Video, Scan the QR code to hear what our Lettings Director Greg has to say or here’s the URL: com/watch?v=VeVcSiepfyo



We’ve saved our tenants over £425K!


L E T TI NGS Whether this is your first venture into the letting market or you are an experienced landlord, we will do our best to understand what you need from your agent and give you the lettings service to secure the right tenant at the best rent. We are constantly looking at innovative products including Nil Deposit, Rent Guarantee, virtual viewing and full coloured floor plans. This all helps your property stand out. Our transparent fees let you know exactly what you and your tenant are paying for. Unlike many other letting agents we do not have hidden costs such as administration charges or arrangement fees, which can add up and add hundreds of pounds to a cheaper headline percentage rate that some agents offer. Your peace of mind is at the forefront of what we do. Most landlords realise that letting a property without a rent guarantee is like driving a car with no insurance. At Martyn Gerrard we offer you a £0 excess rent guarantee policy, free of charge for the first 12 months’ of a tenancy. Our Assured Shorthold Tenancy agreements are written to provide landlords with as much protection as legislation allows. You also benefit from the added protection of Client Money Protection through the RICS. We do of course process all client money through a designated Client Account. CMP ensures any money we are holding for you is protected and safe.

Our popular ‘Rent Guarantee’ Policy has no excess, offering you extra security. Martyn Gerrard are licensed by the Association of Residential Letting Agents (ARLA) propertymark and members of our lettings team are required to pass the exams necessary to become members. ARLA propertymark is the UK’s foremost professional body for letting agents and run a strict code of conduct. By dealing with an ARLA propertymark agent you know you are receiving the appropriate knowledgeable guidance and advice. Our commitment to providing a reliable and comprehensive service is not only recognised by our clients’, but also by the property academy in conjunction with Rightmove, who have awarded us with the gold award for best lettings agent 2019, this puts Martyn Gerrard in the top 0.5% of all agents across the UK.


WE ARE NORTH LONDON WE ARE MARTYN GERRARD Fall in love with your area all over again.


RE S I D E N TIA L PROPE RTY M A N AG E ME NT If you rent out a property or live in a block of flats you will know there can be a great deal of work and stress involved in handling the day to day running of the tenancy or block. Why become overwhelmed when a major issue arises or be constantly hassled by a needy tenant? This is why Martyn Gerrard have two dedicated teams who look after both these specialist aspects of property management.

LETTINGS MANAGEMENT – This department provides you with your own dedicated property manager who will carry out property inspections to ensure your property is being looked after and advise you of any issues. We will organise and oversee any maintenance or repairs that may be needed and act as a main point of contact for your tenants, so you won’t be called at all hours’ of the day and night with the slightest problems. We will however keep you updated as much or as little as you like. We will also oversee the collection of rent for you, managing any issues or claims necessary to ensure you receive the return on your investment whether you own one property or a portfolio.

Our specialist management departments will take the stress and worry from you by handling the smooth running of your property investment. BLOCK MANAGEMENT – This department offers a cost-effective service for those living in a residential block. We have accumulated a wealth of knowledge and expertise in dealing with property management over the past 50 years’. The team is made up of experienced property managers, surveyors, engineers, accountants and other ancillary staff, fully equipped to handle every aspect of this specialist service down to the smallest detail. The laws and regulations that surround property management are forever changing and can prove to be an expensive minefield for those ill-prepared or simply unaware of their legal obligations. Each of our Management Departments are fully up-to-date with the latest requirements and changes in legislation, which can so often catch out well-meaning but inexperienced property managers.

Many people who are unhappy with the current management are not sure what they can do to change. Call our Block Management team for the solution.



M ULT I OFFIC E S E RV I C E With Martyn Gerrard, you are tapping into an established and successful network of offices across North and North West London. Each member of our sales and letting teams – wherever they are based – have full access to every property we are marketing. By extending the coverage in this way we are opening up areas and property that potential buyers and tenants may not have at first considered. For you, this means eleven times the number of people actively selling or letting your property – significantly increasing the likelihood of securing the best outcome.

Quite simply, we introduce your home to more people, producing a higher number of viewings, competing offers and ultimately achieve a better price. COMMUNICATION Industry surveys and reviews show a regular frustration both sellers and landlords have with their agent is the lack of feedback and communication. At Martyn Gerrard we understand how important regular updates are and that by giving honest and constructive advice we can help you make the right decisions. We will be in contact with you as often as you need. We’re here to answer any questions you may have at any time. Remember, with Martyn Gerrard you are tapping into over 50 years of experience, flourishing through the highs and lows in the North and North West London property market.


Taylor Wimpey

Barrett London

Abbeytown Ltd


L A N D & NE W HOM E S The process of purchasing a new built flat or house, either for investment or occupation is a specialism that many estate agents are ill-equipped to deal with. It is quite different from negotiating the sale of a normal home. This is why many developers employ specific new homes departments and staff.

Jamm Living

At Martyn Gerrard, we appreciate that whilst there are buyers that are quite specifically looking for a newly built home, in today’s market, many property buyers are less specific as to whether they are looking for a ‘New Built Home’ or a ‘second hand home ‘ (as developers’ refer to it). We now have a dedicated Land and New Homes Department headed by our Sales Director Warren Price, who has 25 years’ experience of dealing with new homes. We also market for sale any newly built homes through our network of eleven branches, in order to maximize exposure and achieve the best possible price. The New Homes Department also offer the following services to developers: •

Land sale and acquisition

Whole of market comparable price evidence reports, geared to the individual developer’s needs

Consultancy services and advice at developer project meetings

Planning advice and consultancy

Marketing services such as preparing, designing and printing brochures and the supply of a sales pack

Interior Design consultancy

We act for seasoned national house builders such as; Taylor Wimpey, Barratt Homes and Galliard Homes. We also act for experienced local developers such as; Acorn Property Group, SAS Developments, Cavendish & Gloucester Plc and Jamm Living.

Our intimate knowledge of the local market enables us to accurately advise our clients to maximise the value of their projects. 15



C O M M E RC IA L PROPE RTY Commercial property includes retail shops, restaurants, dentists, pubs, offices, industrial space & investment. Our knowledge of the North and North West London Commercial Market is hard to equal, having been an integral part of it for over 50 years.

We are an established and well recognised presence on the High Street dealing with a whole range of commercial properties. We have let or sold retail premises in nearly every major high street in the area, we are an established and well recognised presence dealing with a whole range of commercial properties and transactions. We handle the sale and letting of; entire office blocks or individual office suites; light industrial units of all shapes and sizes and every type of retail shop; or other commercial use property; selling freeholds as investments or for owner occupation, transferring leases and selling businesses or going concerns. The commercial team provide freeholders, landlords and tenants detailed advice with the highest level of integrity, expertise and experience.


PROFESSIONAL MATTERS Overseen by a member of the RICS our professional services partners help freeholders and leaseholders through the maze of acquiring/granting lease extensions on your residential property and in undertaking enfranchisement (getting together with your neighbours to buy the freehold of your building). We also deal with commercial rent reviews, lease renewals using our specialist knowledge of the local high streets and areas and undertake professional valuations for things such as Inheritance Tax (probate), Matrimonial Proceedings (divorce) and other Professional Valuations (such as for transfer of an interest or other tax analysis such as capital gains).

Having a qualified chartered surveyor acting for you is essential to protect your investment. 17

PE AC E OF MIND We understand that providing an honest, friendly service backed by knowledge and experience is the basis of great customer service. This has been at the heart of what we do since Mr. Martyn Gerrard opened his first office in Whetstone in 1964. This is why more than 60% of our business comes from recommendation, reputation and people who have used our services before.

You can see the many testimonials we have received from our clients on our website. You can also check our reviews on and – the independently verified review site. Martyn Gerrard Estate Agents are proud to be one of the first agents in the country to be appointed Licensed Members of both the National Association of Estate Agents (NAEA propertymark) and Association of Residential Letting Agents (ARLA propertymark). By using a licensed agent you can be sure you are consulting with a qualified and experienced agent who voluntarily follows a strict code of practise and has professional indemnity insurance. We are members of The Property Ombudsman scheme, who provide a free, independent and impartial redress to resolve disputes between the public and their agent should anything go wrong. Martyn Gerrard are regulated by the Royal Institution of Chartered Surveyors (RICS) who annually audit our accounts and provide Client Money Protection.


We know where all the hidden gems are, let us find yours

BARNET 4 Exchange Buildings, High Street, Barnet, EN5 5SY T: 020 8440 2444 E:

MUSWELL HILL 300 Muswell Hill Broadway, Muswell Hill, N10 2QR T: 020 8444 3388 E:

CROUCH END 45 The Broadway, Crouch End, N8 8DT T: 020 8348 5135 E:

SOUTHGATE 85 Chase Side, Southgate, N14 5BU T: 020 8886 2094 E:

EAST FINCHLEY 66/68 High Road, East Finchley, N2 9PN T: 020 8883 0077 E:

WHETSTONE 1286 High Road, Whetstone, N20 9HH T: 020 8446 2111 E:

FINCHLEY CENTRAL 365 Regents Park Road, Finchley Central, N3 1DE T: 020 8346 0102 E:

HEAD OFFICE 197 Ballards Lane, Finchley, N3 1LP T: 020 8343 4340 E:

NORTH FINCHLEY 773 High Road, North Finchley, N12 8JY T: 020 8445 2222 E:

LAND & NEW HOMES 344 Regents Park Road, Finchley, N3 2LJ T: 020 8349 0515 E: Landandnewhomes@martyngerrard.

KENTISH TOWN 304 Kentish Town Road, Kentish Town, NW5 2TH T: 020 7267 3737 E: MILL HILL 109 The Broadway, Mill Hill, NW7 3TG T: 020 8906 0660 E:


COMMERCIAL T: 020 8444 3445 E: PROFESSIONAL T: 0208 203 2012 E: