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BUSINESS

GEORGIA TODAY APRIL 30 - MAY 2, 2019

GTF 2019: 21st Georgian Tourism Fair

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he Exhibition Center ExpoGeorgia is to hold the 21st Georgian Tourism Fair ‘GTF 2019,’ on 3-5 May. At the 11th pavilion, visitors will able to get information about all the regions of Georgia in one space, including all their new touristic destinations, the discount festival, workshops, and lectures/seminars on tourism and services. Over the years of its existence, the GTF has grown consistently and has earned a superb reputation for offering a centralized marketing platform for tourism industry players. Apart from presenting a highly effective showcase for exhibitors operating in tourism, the organizers have revitalized the exhibition by the year by expanding the event and the spectrum of the presented products. The Georgian Tourism Fair offers the perfect opportunity for all companies within the industry to promote and market their products and services to fellow industry workers as well as the general public. It is also a great spot to explore tourism investment opportunities in Georgia and gain direct access to exhibitors and suppliers of services from the tourism sector, from Georgia and worldwide. For organizers, this will be another big step forward in supporting tourism in the country and enhancing specific directions. For visitors, it will be a space to check out the novelties. Those who plan on discovering and traveling to exciting new places will be able to find specific tours with discounts throughout the three days. The exhibition has two directions: B2B and B2C. Buyers from different countries who are interested in cooperation with Georgian companies in the future will be at the exhibition, exploring opportunities. A special area will be set up for companies

to arrange business meetings and negotiations. In addition to the standard format, the exhibition will be packed with educational events: seminars, lectures and master classes. During the three days, specially invited speakers will talk about the hot topics and issues of tourism. With the support of online magazine Marketer.ge, talk show “Let’s Talk about Tourism” will be held – the speakers will talk about travel, services and other important issues related to tourism. May 4: • How to create an outstanding touristic product • Digital Marketing in the HoReCa Sector • VR trips to Georgian regions • Panel discussion on the topic: Psychology of the Modern Tourist May 5: • The classification of Hotels and Restaurants • How to develop a brand from a family-owned guesthouse • Your destination does have stories. Find and tell them. We will help you to discover the stories behind your properties and destinations to market your product in a unique way • Hotel and restaurant software - the modules we need to take into consideration while developing new software for small and medium hotels and restaurants • Booking.com as one of the most important tools for selling hotel services. The insights behind the most popular platform Exhibition Center ExpoGeorgia Tel: 032 234 11 00 Marketing@expogeorgia.ge www.expogeorgia.ge

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Profile for Georgia Today

Issue #1146 Business  

April 30 - May 2, 2019

Issue #1146 Business  

April 30 - May 2, 2019

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