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CONTENTS 3 Ambient Advertising 4 London Fashion Week 5 London Fashion Week 6 Kenzo x Toliet paper 7 Kenzo x Toliet paper - the campagain 8 Street style 9 Topshop as a brand

10 Visual Merchandising 11 Store windows

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AMBIENT ADS 2 Kit Kat noticed the world

1 To promote Triumph’s sponsorship of

the London Fashion Week, Ambient Media created a triumphant spectacle around town during the London Fashion Week. They let loose several Vespa scooters around Londons most iconic locations with perfectly cioffed models on the back, promoting the brands lingerie. This campaign was a great success. The scooters turned many heads in the streets as the public felt involved and even asked to take phots and ride the scooters.

is becoming one big WiFi zone. It’s available everywhere we go. People are constantly online. They created a Free No-WiFi Zone by blocking 5 metres radius around their unique chocolate benches so people could escape e-mails, updates, tags or likes. They felt it was time to ‘have a break and have a Kit Kat 3 As Crunchy Nuts sales traditonally drop in the Autmn, due to consumers switching to hot breakfast,

JWT London decided to take action. They employed a street artist - which is a huge attraction on the London streets to draw branded cereals bowls under the trees. As the leaves fell they looked like a bowl of Crunchy Nut and served as a memorable reminder for the public of London.

4 To help support the launch of Aldo’s biggest ever concept flagship store Ambient Media placed an ice cream truck outside the store to bring the the theme of “Stay Cool” to life - embracing summer as a state of mind. The promo team invited shoppers to the store event which included an all-youcan-eat-pick-and-mix candy station. The Ambient team also handed out branded I-phone cases and exclusive scratch cards, which saw in-store discounts.

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London Fashion Week is a clothing trade show held in London twice each year, in February and September. It is one of the “Big Four� fashion weeks, along with New York Fashion Week, Milan Fashion Week and Paris Fashion Week. The event promotes up only the best designer and also up coming new designers that are not only based in London but internationally. LFW has become one of Londons most iconic event as bloggers, press and memebers of the public are invited to experinece this event. Live video streaming, photographs and back stage stories are released to the public to let them get a feel of the week.

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KENZO KENZO and TOILETPAPER teamed up for a new, wacky campaign under the sign of derision and humor, with a Californian theme as inspiration for the Spring/Summer collections. The surrealistic advertisements were shown as print camapign and billboards around London, including Piccadilly Circus. Otside the store, promoters were also handing out postcards of the new eye catching campaign, whilst wearing the ad on their t-shirts and iPhone cases.

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- ON THE T A L K I N G

T A R T A N

- STREET 8


TOPSHOP -

‘the one brand who went all out’. As a consumer who buys into the brand I felt Topshop made a huge impression this season with all elements of advertising. There shop windows were eye catching and there point of sales were unique and intriguing. Topshop have also released a new season zine, which is sold online and in-store. Together, these elements add up to create succesful differentiation and provides a unique selling point to give them that competitve edge.

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CAMWHERE THE CULTURE COMES ALIVE.

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STREET ART

FASHION

VISUALS

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MUSIC -

TATTOOS - ART


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VISUAL MERCHANDISING

Londons extravagant shop windows of Christmas 2013 HARRODS

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Harrods shop windows portrayed engaging visual stories in the form of an art installation. The ‘Harrods Express windows are inspired by the iconic British steam train, each carriage displays a different Christmas scene with a 1920’s, Great Gatsby vibe. The rolling wheels of the express train and the videos with landscapes that are played on the background definitely makes the concept stronger and give passers-by the feeling they are walking in a riding Harrods

Selfridges

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Selfridges used wonderfully oversized gifty-things dropped into snowy landscapes that are populated by various plastic ‘Lilliputian’ communities. Hundreds of little abseiling Santas inhabit one window, countless tuxedoed penguins in another and even improbably cute ‘Day of the Dead’ figurines are scattered about yet another. What the window cleverly does in this way is present an exceptionally well-curated set of present ideas.

harvey nichols

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Similar to Harrods windows, the Harvey Nichols windows capture the spirit of the season with a magical display of fashion and fantasy. This year’s theme takes inspiration from the religious iconography seen on Autumn/Winter 2013 catwalks. The store is transformed into a winter wonderland with a fluorescent makeover. Bathe in the display’s warm glow as coloured bulbs frame the panes and metallic fabrics back stars and snowflakes to resemble rays of light.

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John Lewis

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Without a doubt, Londons most experimental concept for window displays. John Lewis presented a breathtaking display of engineering genius. This utterly inclusive window unveils nothing less than a hoover reindeer, a chesterfield-slash-picnic-hamper grizzly bear, towelling turkeys, crockery squirrels, cleaning utensil bunny rabbit and many more. Reminding the customers of the heart warming characters they see in the Christmas advert.


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