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Survey Methodology The 2014 Georgia’s State of the State Poll was a telephone survey of randomly selected adults in the state of Georgia. Five hundred (500) Georgia adults were interviewed by landline and cellular telephone between Feb. 5 and Feb. 18, 2014. The margin of sampling error for the survey is +/- 4.4%. This survey was conducted through the use of Random Digit Dialing (RDD). A sample of households in the area was selected via random digit dialing. The random sample used in the 2014 Georgia’s State of the State Poll was provided by SSI. SSI screens each selected telephone number to eliminate non-working numbers, disconnected numbers, and business numbers to improve the efficiency of the sample, reducing the amount of time interviewers spend calling non-usable numbers. Each of these randomly generated telephone numbers is contacted by one of SSI interviewers. This selection process ensures that every adult (18 years of age or older) in the household has an equally likely chance of being included in the survey. Interviews were completed with 500 randomly selected adults in Georgia from a sample of 12,725 randomly selected telephone numbers. The data have been weighted to account for known biases of telephone surveys. The results presented here have been weighted to reflect current population demographics as reflected in the most recent available Census data. The data in the 2014 Georgia’s State of the State Poll are weighted by the number of adults to equalize the chances that any one adult would be selected for inclusion. The data are also weighted by respondent sex, age and race. In addition to providing results for the state as a whole, some findings also are broken down by the four major regions of the state: North, Middle, South and Atlanta metropolitan area. The map illustrates the counties in each region.

2014 Georgia’s State of the State Poll | 31

Georgia's State of the State Poll Survey Methodology 31  

Georgia College Department of Government and Sociology State of the State Poll Survey Methodology 31

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