Page 1

What’s Your Beef? p. 38 • New GCA President, Randy Fordham p. 48 • Convention Coverage p. 50


O F F I C I A L M A G A Z I N E O F T H E G E O R G I A C AT T L E M E N ’ S A S S O C I AT I O N • M AY 2 0 1 5

May is


Beef Month

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GEORGIA CATTLEMAN Vo l u m e 4 3 | N u m b e r 5 | M a y 2 0 1 5

What’s Your Beef? p. 38 • New GCA President, Randy Fordham p. 48 • Convention Coverage p. 50


O F F I C I A L M A G A Z I N E O F T H E G E O R G I A C AT T L E M E N ’ S A S S O C I AT I O N • M AY 2 0 1 5

In This Issue…

May is


Beef Month

Spicy Grilled Ribeye Cap

GEORGIA CATTLEMEN’S ASSOCIATION 100 Cattlemen’s Drive | P.O. Box 27990 Macon, GA 31221 Phone: 478-474-6560 | Fax: 478-474-5732 |

GCA & GEORGIA BEEF BOARD STAFF Executive Vice President: Will Bentley,

Association Reports GCA President’s Report, By Randy Fordham 6 9 Executive Vice President Report, By Will Bentley 10 GCA Leadership 25 GBB Report, By Suzanne Bentley 70 YCC Report, By Jacob Nyhuis Industry News NCBA News & Updates 14 41 Demand Study: Quality Builds Future for Beef, By Steve Suther 48 Ready, Willing and Able, By Bailey K. Toates 67 The Ground Beef Market and Price Signals, By Steve Suther

Vice President of Operations: Michele Creamer, Director of Association Services: Blake Poole, Director of Communications and Youth Activities: Bailey Toates, GBB Director of Industry Information and Public Relations: Suzanne Bentley, GBB Program and Compliance Coordinator: Tricia Combes, Membership and Facilities Coordinator: Sherri Morrow, Publication Consultant: Gayla Dease

GCA Mission Statement

The mission of the Georgia Cattlemen’s Association is to unite cattle producers to advance Georgia’s cattle industry. The Georgia Cattleman magazine and the Georgia Cattlemen’s Association reserve the exclusive right to accept or reject advertising or editorial material submitted for publication. The editorial content contained in this magazine does not necessarily represent the views of the Georgia Cattleman magazine or the Georgia Cattlemen’s Association. GEORGIA CATTLEMAN (USPS 974-320, ISSN 0744-4451) is published monthly by the Georgia Cattlemen’s Association, 100 Cattlemen’s Drive, P.O. Box 27990, Macon, Georgia 31221. Subscription rate of $45.00 per year. Periodical Postage Paid at Macon, GA, and additional mailing offices. POSTMASTER — Send address changes to GEORGIA CATTLEMAN, 100 Cattlemen’s Drive, P.O. Box 27990, Macon, Georgia 31221. For advertising information, contact Georgia Cattlemen’s Association, P.O. Box 27990, Macon, GA 31221. Phone: 478-474-6560.


May 2015 •


Reader Services Leadership Q & A, By Brent Galloway 13 16 In My Opinion, By Kaytlyn Malia 18 Good Moos! 19 Chapter Connections 20 Georgia Beef Bites, By Suzanne Bentley 22 Our Pastures, Your Plates 24 Are You Ready? 27 Cow Psychologist, By Baxter Black 28 Associate Members 50 Convention Coverage 58 Local Market Reports 61 Management Calendar 63 Calendar of Events Expert Advice Using Your Holidays to Make Money, By Dr. Lawton Stewart 34 38 What’s Your Beef? By Dr. Alex Stelzleni 44 Is There a Better Nitrogen Fertilizer? By Dr. Dennis Hancock

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• May 2015


Association Reports

President’s Report

From Your President’s Pasture

GCA President Randy and Leslie Fordham Greetings from Northeast Georgia! What happened to the year? It seems as if Melvin Porter was just beginning his term as President; now my term begins. Melvin hit the ground running and it showed by all the events he and Donna attended last year. Thank you Melvin; GCA could not have been in better hands. Thank you to all involved in the convention this year. The staff and interns did a great job. Every day they arrived early and left late. They have proven, time after time, they are by far the best staff in the industry! Thanks also to all committees, juniors, YCC, Georgia CattleWomen and Region VPs. What a great Convention and Beef Expo from beginning to end! The forage conference started ahead of convention on Wednesday. Thank you, Dr. Dennis Hancock. Thursday morning after the forage conference ended, Dr. Nevil Speer shared his insight on the cattle market and thoughts on what could be in store for the cattle industry. After Dr. Speer’s talk ended, the cattle video tele-auction echoed his comments. Kevin Ochsner kicked off the opening session with almost every chair occupied during his talk. Kevin’s title to his speech was, “It’s your bid.” What a great topic reminding us whether we are the winning or losing bidder, we made a decision. His speech was encouraging and challenging at the same time. The challenge was evaluating your business, deciding if you are making the right decisions about your operation. With great cattle prices, who could argue? I guarantee there are things we can tweak at home that help our bottom 6

May 2015 •


line and long-term goals. Every event that followed was successful with meetings, awards and cattle sales. If you missed any of the events this year, you missed a great convention. Thanks to all the vendors who participated by filling up the trade show area and making this event possible. As my term begins, our organization’s member count is at 5,407. This is a tremendous accomplishment. We are up 200-plus members from last year at the same time. Just because we are up does not mean we can quit. We must continue working hard to maintain as well as grow. Thanks to all for your hard work. Last year, we sat down with the leadership and looked at Georgia Cattlemen’s Association Strategic Plan. This is a 3-year plan to focus on the future, and one part of this plan is to grow our membership to 6,000 members. We can continue this good work by gaining members and aligning with the Georgia Cattlemen’s Association Mission Statement “Uniting and Advancing Georgia’s cattle industry.” Our farm in Franklin County is like our association – one big family. At Covenant Cattle Company, Leslie (my wife), her brother Bradley and I take care of the day-to-day operation. Leslie loves the cows, knowing each and every one, just like knowing your name when she sees you. She is the best at recognizing which cow is getting close to calving, then letting Bradley and me know to keep an eye on this cow while we are around the farm. Bradley is a great mechanic, seeing to all equipment and having it ready when it is needed. I love the nutrition part,

evaluating forages to get the most out of the land God has blessed us with. We each have different talents that mesh well to accomplish our unified goals. This reminds me of the verse, “And a threefold cord is not quickly broken,” – Ecclesiastes 4:12 b. As we all work together, we can accomplish anything in our organization using our different talents. Leading up to April, the number one question I was asked was: “Are you ready?” My question to you is: “Are you ready?” The Good Book tells us to “be ready in season and out of season,” – 2 Timothy 4:2. Are you ready when you are standing beside someone at the meat counter when they express concerns about the safety of our beef? Are you ready at school meetings, civic meetings, getting your hair cut, county fairs, getting gas, restaurants or any place you may come in contact with a consumer who could become a new customer or current customer questioning our product? As we become better informed, we must educate the potential consumer. We can join in with our staff, members and everyone involved in our industry to continue to promote the industry that is so near and dear to our heart. It is not only a love of the industry but also a passion for the industry. Let’s be ready! I want to thank you again for the opportunity to serve as your president and look forward to visiting with you in the next year. Also, many thanks to Leslie and my family for supporting me during this time as president; it would not be possible without their support. See you next month and God Bless.





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Beef Safety Research Identifies potential risks to beef safety and develops solutions to maintain a safe beef supply for consumers

Foreign Marketing Provides beef market development, promotion, research, consumer and industry information in more than 100 countries worldwide

Public Relations Proactively shares positive beef messages with consumers, health professionals and other food influencers

Channel Marketing Develops all promotions, training and other programs to help promote beef in restaurants and grocery stores

Product Enhancement Research Discovers new ways to improve beef quality, consistency and value, including research focused on new cuts, taste, tenderness and carcass value

Nutrition Research Focuses on beef’s role in human nutrition as it relates to overall health and well-being

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Industry Information Safeguards the image of the beef industry by responding to, and correcting, misinformation about beef and sharing the beef production story

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Follow the GCA staff as they travel the state.

GCA past presidents Louie Perry and Steve Blackburn joined Will Bentley for the NCBA Legislative Conference in Washington, D.C. The group from Georgia spent their time in D.C. visiting with Georgia Congressmen and Senators about the issues that we face as an industry. This is a great annual event as hundreds of cattlemen from around the country visit the Capitol and speak with their representatives.

Worth County Livestock Association met on March 23 at Worth County Ag Pavilion. GCA past president Melvin Porter, accompanied by wife Donna Porter and GCA’s Director of Association Services Blake Poole attened the event. The meal was sponsored by Turner County Stockyards. Approximately 70 people were in attendance, including a number of guests from Turner County Cattlemen’s Association. Blake Poole, left, Stewart Carter, Melvin Porter, Taye Almond, Allen Wiggins, Danny Vickers and David Carter enjoyed the evening.

GCA’s staff has been busy attending spring sales across Georgia. It has been great to visit with members, promote GCA and see some good looking cattle. Sales have been strong with good attendance and even better cattle prices. It truly is a good time to be in the cattle industry.


May 2015 •


Association Reports • Executive Vice President’s R eport

Family Farm Will Bentley

As I travel around the state with GCA, I am always and ranchers from around the state. amazed by the diverse landscape that we are blessed to have This year’s convention was filled with exciting here in Georgia. The large tracts of farmland in South Georgia information. We all know that the cattle industry is enjoying give way to the rolling hills of the middle part of the state, some of the brightest times that we have ever experienced. eventually turning into the mountains as you move farther Talks from Dr. Nevil Speer and Kevin Ochsner highlighted into North Georgia. Every part of the state has its own kind of ways that you can maximize your profits now while being beauty that can’t be compared to, or matched by, other areas. prepared for what’s in store for the future. The forage Part of this beauty comes from the fact that we have cattle in conference was well attended and stressed the importance of every corner of the state. I love seeing cattle grazing under a being a grass farmer and not just a cattle rancher. We enjoyed center pivot in the middle of a field one day and then seeing a roundtable discussion that included agriculture leaders such cattle standing on a mountainside or in as Zippy Duvall, Dr. Robert Cobb and a valley the very next. Van McCall. The crowd was interested If you are like me, you probably to hear their thoughts on some of the think your family’s little slice of heaven regulations coming out of Washington. is the most beautiful piece of land that Dr. Cobb gave some great insight into Georgia has to offer. Maybe it is similar what we can expect from traceability to how parents always know that their efforts and why they are needed. baby is the cutest baby in the world. Or One of the highlights for me maybe the feeling comes from knowing personally was when Kevin Ochsner, how much hard work, sweat, blood and from Cattlemen to Cattlemen, sat tears have gone into making that piece down and conducted interviews of land what it is today. with a cross-section of Georgia cattle As you top the hill or round producers. He interviewed members the corner to your place, I’m sure from our Junior program, YCC, a you are proud of what your family leading Ag school and our oldest active has accomplished to keep the land member. What struck me most was productive. You can probably look all that in completely separate interviews, around and know exactly who built all four stressed the importance of that fence or who planted this tree. A getting involved with GCA. They all lot of work goes into keeping your farm mentioned that the more they got sustainable for you and the generations involved in the local and state levels, to come. the more benefits they saw from being The Georgia Cattlemen’s members of GCA. We hope each of Kevin Ochsner interviewing Harris Association Convention and Beef you will do exactly that! If your local Brantley, GCA’s oldest, active member. Expo is a lot like your family farm to chapter is having an event for the the staff and volunteer leaders here at GCA. They know how upcoming Beef Month, I hope that you will make plans to much work has gone into making the event the success that help out. If y’all are hosting a field day during hay season, I’d it has become. As you look through the meeting rooms and ask that you go out with an open mind and participate. You trade show floor, a story could be told on each detail about would be surprised how much you can learn by just being who came up with the idea and why it’s included in the event. around other cattle producers from your area and across the I cannot help but be proud of our team and the countless state. Invite your neighbors to join you. number of volunteers we have across this state. If you weren’t able to make it to Perry this year, we If you attended the convention in Perry, you were a part encourage you to put it on your schedule for 2016. A of making it a success. Your involvement in the event is what personal thank you to Michele, who always does a great job this Association is all about. Without your participation, we making sure that the operation runs smoothly. I would put would not be able to have top-of-the-line speakers come and our convention up there with any around the country. The talk to producers. We would not have vendors eager to join us convention is always the first week in April and we would love in Perry each year for the opportunity to speak with farmers for you to visit our “family farm.” GEORGIA CATTLEMAN

• May 2015


Georgia Cattlem GCA Leadership Team

Your GCA leadership team is here to serve you. Contact us with your ideas about our association or to visit about the cattle industry.

Randy Fordham President

1211 Harrison Bridge Road Royston, GA 30662 706-207-1301

Kyle Gillooly President-Elect

2731 River Rd Wadley, GA 30477 478-494-9593

Lee Brown Vice-President

43 Watson Mill Road Comer, GA 30629 706-207-7048

Executive Committee Members

Kristy Arnold, Screven 912-294-3485 • Tammy Cheely, Warrenton 706-465-2136 • Brent Galloway, Monticello 678-410-6070 • Scotty Lovett, Cuthbert 229-938-2187 • Jared Long, Bainbridge 229-254-9452 • Fred Gretsch, Lexington 706-340-0945 •

Carroll T. Cannon Treasurer

P O Box 500 Ty Ty, GA 31795-0500 229-881-0721 cannonmarketingcompany@

Will Bentley Executive V. P.

P. O. Box 27990 Macon, GA 31221 478-474-6560

GCA Immediate Past President

Melvin Porter, Jefferson • 706-654-8283 •

NCBA Directors

Randy Fordham, Royston • 706-207-1301 • Steve Blackburn, Waynesboro • 214-912-1993 •

Foundation Chairman

Steve Blackburn, Waynesboro • 214-912-1993 •

CattleWomen’s President

Sara Akins, Nashville • 229-237-1607 •

Regional Vice Presidents

Region 1: James Burton, 423-838-0941 Region 8: Rodney Hilley, 770-567-3909 Region 2: Eddie Bradley, 706-994-2079 Region 9: Mike Burke, 706-551-3025 Region 3: Ron Ward, 706-213-9175 Region 10: Scotty Lovett, 229-938-2187 Region 4: Tony Cole, 770-596-6896 Region 11: Derek Williams, 229-315-0986 Region 5: Charles Woodward, 678-725-2292 Region 12: Ray Hicks, 912-682-8670 Region 6: Joe Newton, Jr, 706-595-0520 Region 13: John Moseley, Jr., 229-308-6355 Region 7: Larry Daniel, 706-812-5907 Region 14: Kurt Childers, 229-561-3466 Region 15: Alvin Walker, 912-282-1717 1961-1963 Ben T. Smith, Atlanta 1963-1966 Henry Green, Sr., St. Simons 1966-1968 Dr. Jack Tuttle, Barnesville 1968-1970 J.W. Trunnell, Cochran 1970-1971 K.J. Hodges, Blakely 1971-1972 Edward B. Pope, Washington 1972-1974 George Berner, Warm Springs 1974-1976 Dr. O.E. Sell, Milner 1976-1978 Joe Gayle, Perry 1978-1980 Sam Hay, Covington 1980-1981 Lee Campbell, Carrollton 1981-1982 Charles Baker, Calhoun 1982-1983 Webb Bullard, Camilla 1983-1984 Bobby Rowan, Enigma 1984-1985 Harvey Lemmon, Woodbury 1985-1986 Don Griffith, Buchanan 1986-1987 Gene Chambers, Douglas 1987-1988 Mike Peed, Forsyth 1988-1989 Sam Payne, Calhoun 1989-1990 Bobby Miller, Lula 1990-1991 Newt Muse, Carrollton 1991-1992 Howard Jones, Newnan 1992-1993 Mark Armentrout, Roswell


May 2015 •


GCA Past Presidents

1993-1994 Ralph Bridges, Lexington 1994-1995 Lane Holton, Camilla 1995-1996 Dr. Jim Goodman, Temple 1996-1997 Dr. Frank Thomas, Alamo 1997-1998 Joe Duckworth, Milledgeville 1998-1999 Betts Berry, Chickamauga 1999-2000 Dr. Curly Cook, Crawford 2000-2001 Chuck Sword, Williamson 2001-2002 Robert Fountain, Jr., Adrian 2002-2003 Louie Perry, Moultrie 2003-2004 Tim Dean, Lafayette 2004-2005 John Callaway, Hogansville 2005-2006 Bill Hopkins, Thomson 2006-2007 Dr. Jim Strickland, Glennville 2007-2008 Evans Hooks, Swainsboro 2008-2009 Mike McCravy, Bowdon 2009-2010 Bill Nutt, Cedartown 2010-2011 Bill Bryan, Summerville 2011-2012 Steve Blackburn, Waynesboro 2012-2013 Chuck Joiner, Carrollton 2013-2014 David Gazda, Athens 2014-2015 Melvin Porter, Jefferson

m e n’s A s s o c i a t i o n Local Chapter Presidents

ABAC | Jacob Gibb | 478-954-1102 Amicalola | George Lyons | 706-265-3328 Appalachian | Phillip Jones | 770-894-2479 Baldwin-Jones-Putnam | Ricky Yarbrough | 478-256-2933 Banks | Thomas Dalton | 706-677-3008 Barrow | Randy Davis | 770-596-2697 Ben Hill-Irwin | Ronny Branch | 229-457-0407 Berrien | Vacant Blue Ridge Mountain | Joe Garner | 706-994-3927 Burke | Leroy Bell | 706-564-6066 Carroll | Tony Cole | 770-596-6596 Clarke-Oconee | Mike Hunter | 706-207-5514 Colquitt | Rocky Herndon | 229-782-5660 Cook | Vacant Coweta | Robert Allen | 678-923-6159 Crawford Area | Doug Bailey | 478-361-3024 Decatur | Stuart Griffin | 229-246-0951 Elbert | Ron Ward | 706-213-9175 Floyd | Dale Hamby | 706-766-7626 Franklin | Keyes Davison | 706-498-6359 Grady | Caylor Ouzts | 229-377-7561 Greene Area | John Dyar | 706-453-7586 Hall | Steve Brinson Jr. | 770-869-1377 Haralson | Joe Griffith | 770-301-9113 Harris | Sandy Reames | 706-628-4956 Hart | Jason Fain | 706-436-9299 Heard | Caleb Pike | 770-854-5933

Heartland | Tony Rogers | 478-934-2430 Henry | Allen Garland | 678-977-1357 Houston | Wayne Talton | 478-987-0358 Jackson | Matt Shirley | 706-983-0276 Jefferson | Randy Miller | 478-625-3900 Johnson Area | Will Tanner | 478-278-1922 Laurens | Brad Childers | 478-376-4670 Lincoln | Billy Moss | 706-654-6071 Little River | Glen Wilson | 706-595-3792 Lumpkin | Anthony Grindle | 706-300-6605 Macon | Matt Perfect | 478-973-7164 Madison | Trey McCay | 706-255-8422 Meriwether | Emmett Collins | 706-977-9819 Mid-Georgia | Danny Bentley | 706-647-7089 Miller | Trent Clenney | 229-758-2844 Mitchell | J. Dean Daniels | 229-336-5271 Morgan | Michael Ivy, Jr. | 706-202-5046 Murray | Chris Franklin | 706-263-2008 North Georgia | David Lingefelt | 770-480-6177 Northeast Georgia | Mark Alley | 706-499-2119 Northwest Georgia | Justin Wells | 706-264-8253 Ocmulgee | Jim Cannon | 229-467-2042 Ogeechee | Romaine Cartee | 912-531-0580 Oglethorpe | Hudson Sanders | 706-621-1384 Pachitla | Scotty Lovett | 229-938-2187 Peach | Willis Brown | 478-956-2798 Piedmont | Earnest Nichols, Jr. | 770-314-6061

Piney Woods | Steve Smith | 912-278-1460 Polk | Jason Bentley | 770-855-0082 Pulaski | Terry Moore | 478-952-0685 Red Carpet | David Cagle | 770-796-2555 Satilla | Alvin Walker Jr. | 912-449-5352 Seminole | Bruce Barber | 229-524-8633 South Georgia | Lavawn Luke | 912-345-2102 Southeast Georgia | David Rooks, Sr. | 912-422-3233 Stephens | Mark Smith | 706-779-7362 Tattnall | Newley Halter | 912-690-0789 Taylor | Wayne Wilson | 706-656-6351 Thomas | Charles R. Conklin | 229-228-6548 Three Rivers | Derek Williams | 229-315-0986 Tift | Buck Aultman | 229-382-3202 Tri-County | Alan Sowar | 770-668-4226 Tri-State | Stephen Wilson | 423-762-1308 Troup | Ben Comerford | 706-604-5098 Turner | Randy Hardy | 229-567-9255 UGA | Dylan Chandler | 706-540-2619 Walton | Sammy Maddox | 770-267-8724 Washington | Bobby Brantley | 478-552-9328 Wayne | Kristy Arnold | 912-294-3485 Webster | Vacant Wilkes | Shane Moore | 706-678-5705 Wiregrass | Kurt Childers | 229-561-3466 Worth | David Carter | 229-776-9400

GCA • GJCA • GCWA Membership Form Complete and mail this form to: Georgia Cattlemen’s Association P.O. Box 27990 Macon, GA 31221 478-474-6560 • Fax: 478-474-5732 Email: ___ New Member ___ Renewal

___ GCA Dues, 1 year $50 ____ Yes, I’m interested in YCC* ___ GJCA Dues, 1 year $15 ___ GCWA Dues, 1 year $15 Additional Local Dues $____ Total Payment: $____

Name ________________________________________________________________________ Address _______________________________________________________________________ City ________________________________________ State___________ Zip ______________ Email ________________________________________________________________________ GCA Chapter __________________________________________________________________ Sponsored by __________________________________________________________________ Birthday (juniors only)___________________________________________________________ *YCC: Young Cattlemen’s Council include members ranging from 18 to 40 years of age, no additional dues.

Thank you for your memberships!! Membership dues entitle you to receive a one-year subscription to the Georgia Cattleman magazine. Payment of GCA membership dues is tax-deductible for most members as an ordinary business expense. Complying with tax laws, GCA estimates 5% of the dues payment is not deductible as a business expense because of direct lobbying activities. Also, charitable contributions to GCA are not tax-deductible for federal income tax purposes. GEORGIA CATTLEMAN

• May 2015


Rusty Adams, Hampton Morris Anderson, Cairo Vestal Arnold, Monroe Roy Ashley, Edison Charles Sealy, Moultrie John L Bailey, Summerville Lynn Barber, Manor Courtney Barber, Manor Randy Barton, Monroe Charlie Batten, Nahunta Sidney L Beach, Thomaston Corrie Brown, Athens Melvin C Clark, Meansville Haleigh Cox, Washington Stephen Davidson, Gibson Carla Dean, Climax Stephen Dobek, Rutledge Tracy Edmondson, Morven Brian Eubanks, Commerce Nathan Fussell, Rutledge Trent Galloway, Blue Ridge Gary Garner, Royston Bobby Garrison, Monroe Don Gutierrez, Thomasville Doug Hadden, Gibson Halle Hadden, Gibson Huston Hadden, Gibson Robin G Hamsley, Cochran Andrew Harding, Thomson Kayla Harp, Thomaston Keith Harris, Athens Heather Henry, Carrollton George Hodges, Griffin Marcia Ilha, Tifton Shelby Jenkins, Moultrie Ray Jewett, Waycross

Joe Lumley Farms, LLC, Soperton Matthew Joner, Cochran Helen D Jowers, Ambrose Paula Krimer, Watkinsville Cynthia Lacy, Odum Jimmy Lee, Camilla Scott & Sherrie Liford, Canton Verner Lee Looney, Martin Robert H Mcnair, Junction City Brady Mercer, Moultrie Freeman Montgomery, Junction City Daniel Moon, Grovetown Brendon Munn, Stockbridge William & Angela Munson, Newnan David Myers, Clarkesville Jose Nevarez, Cedartown John Newton, Bartow Oglethorpe Feed & Farm Supply, Crawford Keeter Prevatt, Montezuma Charlie Ramsey, Quitman Ashley Riner, Williamson Tony Saunders, Hartsfield Alan Shackelford, McDonough Travis Lee Sipes, Crawfordville Jonathan Smith, Monroe Ted Smith, Oakfield Jack Smith, Byron Andrew Somoza, Atlanta James Stephens, Lexington Jody Strickland, Perry Reed Valdez, Sparks Stacy Vanzandt, Blue Ridge Cory Waters, Carrollton Dale Wilcox, Covington Dick Young, Cochran

We are glad you have joined the GCA family!


May 2015 •


M e e t Yo u r G C A L e a d e r s h i p




Brent Galloway Executive Committee

Q: A:

Tell us a little about yourself.

Q: A:

Share what it means to be on the Executive Committee along with some of the responsibilities you undertake.

I own and operate Circle G Farms, which is a commercial cow-alf and farming operation in Mansfield, Georgia. You can find wheat, soybeans and hay being grown and harvested on our farm. I have been farming and managing cattle for over 20 years. My wife, Beth, and I have been married for 21 years and have two children. In addition to helping on the farm, Beth is an ag teacher and FFA advisor. Cheyenne, 18, and Wyatt, 16, are involved in sports and FFA at Piedmont Academy in Monticello. I love all beef but my favorite cut is the filet butterflied and cooked well.

I am very honored to be serving our Georgia Cattlemen members as part of the Executive Committee. I take the responsibility of managing the business of our organization very seriously. I am continuously looking for ways to improve the beef industry and our organization. As a member of the Legislative Committee, my role is to represent the beef industry in Atlanta and Washington, D.C., to educate our elected officials and protect our industry. I also serve on the Cattle Health and Well Being Committee.

Q: Describe your background and your involvement with the cattle industry. am an ABAC Alum with a dual degree in Animal Science and Animal Health. I’ve been in agriculture my whole A: Ilife, growing up on a family farrow-to-finish hog operation and starting my own cattle operation after graduating

from ABAC. Today, in addition to my own farming and cattle operation, I operate Mid-Georgia Livestock Market in Jackson, Georgia, where we have weekly beef sales on Wednesdays.

Q: A: Q: A:

What improvements or changes would you like to see evolve over the next year with GCA? I hope our organization continues to grow in members and producers. We offer many educational meetings through our local chapters across the state. We need to leave the fence rows of our farms and become active in the organization that works for the industry that provides for our families. As leaders in agriculture, I feel that we need to come together in community groups to promote the beef industry. In your opinion, what is the most pertinent issue Georgia’s beef industry is facing today? I feel the most pertinent issue we face in the beef industry today is the fight to educate the consumer. There are many uneducated people who spread misconceptions about animal agriculture. Our responsibility as producers is to educate the public about the benefits of beef and the wholesome products that are available from cattle. The first place to start with educating the public is with our neighbors.


• Ma0y 2015


NCBA News and Updates Roundtable on Sustainable American Beef Created; Diverse Participant List Covers Farm-to-Fork A group of U.S. beef value chain participants including producers, processors, retailers, foodservice operators, packers, allied industry and non-governmental organizations announced the launch of the U.S. Roundtable for Sustainable Beef (USRSB) on March 3. The multistakeholder roundtable will identify sustainability indicators, establish verification methodologies, and generate field project data to test and confirm sustainability concepts for use throughout the United States. The USRSB adopts an approach whereby social, economic and environmental considerations are balanced to achieve sustainable outcomes. “Research tells us American consumers are increasingly interested in the social, economic and environmental impacts of the beef they purchase,” said Nicole JohnsonHoffman, vice president of Cargill Value Added Meats and interim chair of USRSB. “For the first time, the entire U.S. beef value chain, including representatives who raise cattle and produce, market and sell beef, in addition to representatives from the NGO community and allied businesses, are coming together to establish metrics and criteria that will be used to benchmark the present and help measure improvements in the sustainability of American beef going forward.” USRSB’s mission is to advance, support and communicate continuous improvement in U.S. beef sustainability through leadership, innovation, multistakeholder engagement and collaboration. Utilizing the definition for sustainable beef recently released by the Global Roundtable for Sustainable Beef (GRSB), the USRSB will develop sustainability indicators relevant to the various beef systems in the United States, as well as a means to verify sustainable progress in a transparent manner that can be shared. Similar to GRSB, the USRSB will not mandate standards or verify the performance of individual beef value chain participants. “Today’s announcement from the United States regarding the formation of a U.S. Roundtable for Sustainable Beef is welcome news to GRSB and our membership,” stated Cameron Bruett, head of Corporate Affairs and Sustainability at JBS USA and president of the Global Roundtable for Sustainable Beef. “The United States is a world leader in beef production and will play a key role in meeting the global challenge of feeding the world in a sustainable manner that allows future generations to thrive. With the establishments of regional multi-stakeholder beef sustainability roundtables in Brazil, Canada, Mexico, Colombia and now, the United States, it is clear that the international commitment to sustainable beef enjoys tremendous momentum.” The USRSB is being directed by an interim board of directors that includes representatives from Cargill, Beef Marketing Group, Texas Cattle Feeders Association, Micro 14

May 2015 •


Technologies, Merck Animal Health, JBS USA, McDonald’s, Walmart, World Wildlife Fund, The Nature Conservancy, Noble Foundation and the King Ranch® Institute for Ranch Management. Participation will be open to individual producers, producer associations, processors, retailers, foodservice operators, allied industry and civil society. “By 2050, more than 9 billion people will consume twice as much food as we do today,” said Nancy Labbe, senior program officer, World Wildlife Fund. “We are excited to be part of this important step toward balancing social, economic and environmental demands to feed a growing world while conserving natural resources, reducing waste and preserving biodiversity.” Currently, the USRSB has 43 founding members. They include: Adams Land and Cattle, LLC; AgriBeef Co.; Alabama Cattlemen’s Association; Beef Cattle Institute, Kansas State University; Beef Marketing Group; Cargill Meat Solutions Corporation; Certified Angus Beef; Colorado Cattlemen’s Association; Costco Wholesale Corporation; Dow AgroSciences LLC; Elanco Animal Health; Florida Cattlemen’s Association; FPL Food LLC; Global Food Traceability Center; Golden State Foods; Holistic Management International; JBS USA; Kansas Livestock Association; K-COE ISOM; King Ranch® Institute for Ranch Management; Lopez Foods; McDonald’s Corporation; Merck Animal Health; Micro Technologies; Minnesota Cattlemen’s Association; Missouri Cattlemen’s Association; National Beef Packing Co. LLC; National Cattlemen’s Beef Association; National Livestock Producers Association; Nebraska Cattlemen’s Association; Oregon Cattlemen’s Association; Simplot Livestock Company; Sustainable Rangelands Roundtable; Texas A&M AgriLife Research; Texas and Southwestern Cattle Raisers Association; The National Grazing Lands Coalition; Texas Cattle Feeders Association; The Nature Conservancy; The Samuel Roberts Noble Foundation; Tyson Foods, Inc.; Walmart; World Wildlife Fund; and Zoetis. Membership will be open to additional founding members until June 1, 2015. “American cattlemen and women are proud of our efforts to provide safe, affordable and sustainable beef on the plates of millions of American and global consumers every day,” said John Butler, chief executive officer of the Beef Marketing Group, a cattle marketing cooperative located in Kansas and Nebraska. “We stand ready to collaborate in this effort of continuous improvement across the social, economic and environmental aspects of beef production. Working together with members of the U.S. beef value chain, American producers are eager to add the next chapter to our long-standing heritage of stewardship and greattasting beef.”

NCBA News and Updates New Online Campaign Kicks Off to Show How Beef Fits on Your Plate The National Cattlemen’s Beef Association has a unique opportunity for you to engage in the discussion around diet and health in Washington, D.C. The most recent Dietary Guidelines Advisory Committee’s report has confusing nutritional messages by leaving lean meat out of healthy dietary patterns, despite its own nutritional evidence review. Now, you can engage by posting your pictures of how beef fits on your plate using #BeefsOnMyPlate. “A one-size-fits-all approach to a diet doesn’t work,but we know beef fits into a wide range of healthy diets because of its versatility,” said Shalene McNeill,registered dietitian and nutrition scientist with NCBA. “We have a lot of sound evidence out there showing lean beef consumption contributes zinc, iron, protein and B-vitamins, which helps keep you satisfied, helps manage your weight, and can fuel a healthy and active lifestyle.”

Lean beef is a calorie saver. For about 150 calories, a 3-ounce serving of lean beef provides about the same amount of protein as three servings (1½ cups) of cooked black beans with 341 calories. Philip Ellis, a Wyoming rancher and president of the NCBA, said this is a great opportunity to showcase how beef fits in a healthy and calorie-conscious diet and encouraged the Secretaries to make sure lean beef is not just a footnote in the guidelines. “It’s unfortunate that the Advisory Committee failed to review all the science that undoubtedly shows the value of lean meat in the healthy diet,” said Ellis. “But the Secretaries have the opportunity to pick up where the Committee fell short and finish the scientific review of red meat’s role in a healthy diet to reinstate the 2010 Dietary Guidelines recommendation on lean meat. Let’s post our pictures and show them a variety of healthy diets that include lean beef.””

Legislative Watch Common Sense in Species Protection Act (S.112) • Key Sponsor: Sen. Dean Heller (R-Nev.) A bill to amend the Endangered Species Act of 1973 to require the Secretary of the Interior to publish and make available for public comment a draft economic analysis at the time a proposed rule to designate critical habitat is published. NCBA urges a YES vote. Death Tax Repeal Act (H.R. 173) • Key Sponsor: Rep. Mac Thornberry (R-Texas) Repeals federal taxes imposed on estates when passed to heirs. NCBA urges a YES vote. Regulatory Responsibility Act for our Economy of 2015 (S.168) • Key Sponsor: Sen. Pat Roberts (R-Kan,) Gives Congress the needed authority for oversight on major regulations, while also requiring regulation be narrowly tailored to meet the intended goals without hindering the economy. NCBA urges a YES vote. Open Book on Equal Access to Justice Act (H.R. 384) • Key sponsor: Rep. Cynthia Lummis (R-Wyo.) Reinstates tracking and reporting requirements of payments made by the Federal Government under the Equal Access to Justice Act. NCBA urges a YES vote. The Judgment Fund Transparency Act of 2015 (S.350) • Key sponsor: Sen. Deb Fischer (R-Neb.), Sen. Cory Gardner (R-Colo.) Requires a public accounting of the taxpayer funds distributed to litigants who bring successful claims against the federal government. NCBA urges a YES vote. America’s Small Business Tax Relief Act of 2015 (H.R. 636) • Key sponsor: Rep. Patrick Tiberi (R-Ohio) Amend section 179 of the Internal Revenue Code, which mostly affects small- to medium-sized businesses, to retroactively and permanently extend from January 1, 2015, increased limitations on the amount of investment that can be immediately deducted from taxable income. NCBA urges a YES vote. FLAME Act Amendments of 2015 (S.508) • Key sponsor: Sen. John McCain (R-Ariz.), John Barrasso (R-Wyo.), and Jeff Flake (R-Ariz.) Legislation that would allow for the full funding of wildland firefighting budgets for the U.S. Forest Service and U.S. Department of the Interior, and dramatically increase resources for forest restoration programs. NCBA urges a YES vote.


• May 2015


Reader Services •

In My Opinion

View From the Inside Out Kaytlyn Malia

As a junior at Abraham Baldwin Agricultural College in staff, I learned more about what goes on in the inside, and how Tifton, my professors are constantly advising me as a student to everything is made possible for the members. Not only was I take any opportunity to gain professional industry experience. allowed to get a glimpse of the inside, but I also experienced My involvement as an ABAC Cattlemen’s member and Georgia a big picture of Georgia’s beef industry. There was so much Beef Team Ambassador has allowed many opportunities on for attendees to experience at convention – from different behalf of the beef industry educational sessions to continually learn, as well showcasing research and as be an advocate on behalf new technologies, to of the producers. Just a sessions that informed few weeks ago, I was given members about the work the opportunity to serve of GCA and different as a GCA state convention chapters throughout intern. Not only was this a the year. Chapters and new role for me, but I had individuals were rewarded also never attended the GCA for their efforts, and convention before and had members were inspired to no idea what was in store. continue the great work As soon as I arrived on they are a part of each day Wednesday, I was quickly in the industry. Being there briefed on the different to experience it all allowed roles and responsibilities me to see Georgia’s beef required of me that week industry in a way I never and was put right to work. had before. Seeing all these As a food intern, I was one producers come together to of four college students share an opportunity to be responsible for setting up/ better educated showed me preparing meals, serving the dedication of Georgia’s meals, and handling cleanbeef producers and how up. I truly had no idea what we have great hope for the I was stepping into, nor did future. I predict how much fun I Additionally, I am would have. As odd as it may very grateful for the great sound, being a food intern connections I was able to GBB Convention interns Michael Smith (left), Hillary Pope, was a blast. I spent a week make with other cattlemen. Kaytlyn Malia and Wayne Manning enjoying convention. working closely with other Through the different ABAC student interns and the wonderful members of the GCA meals, sessions and events, I was able to socialize with producers staff. It was tough work and the days were long, but having and industry representatives from across the state. Personally the opportunity to be directly involved with convention was connecting with the individuals and families that work every incredible. It was a week full of laughter, memories, countless day to ensure that a safe, wholesome and nutritious supply opportunities to work together, build teamwork, leadership and of beef is available to us was an incredible experience. Our communication. industry is in the good hands of the members who attended the My week there also gave me a new perspective on many convention. I would recommend that if any college student is things. I learned quickly how much work goes into putting on given the opportunity to intern at convention, do so. It is hard the convention. Because we worked so closely with the GCA work, but it’s fun work, and the experience is invaluable.


May 2015 •


Congratulations to Billy Moss on his winning entry!







Watch our Facebook page for next month’s contest!



Join us for GCA’s 5th Annual Summer Conference Sea Palms St. Simons, Ga. July 23-25, 2015 See page 65 for tentative schedule! GEORGIA CATTLEMAN

• May 2015


GCA’s Jacob Nyhuis was selected to serve on NCBA’s Young Beef Leaders Steering Committee to represent Region II. Nyhuis was elected at the Young Beef Leaders Roundtable held in San Antonio, Texas, on Feb. 5. The individuals were selected by their regional peer participants.

GJCA Chapter Relations Officer Dalton Green recently competed in District Project Achievement with Georgia 4-H and placed 1st in the BEEF category for the NorthWest District. He presented a 12-minute illustrated speech on Georgia’s Beef Production. He will compete for “Master” status in Atlanta, Georgia, this summer. Pictured with Dalton are his parents, Michael and Shelley Green.

The Red Carpet Cattlemen’s Association, through the efforts of Doug Bramlett, Chairman, Tele-Auction Committee, and Bill Bryan, Athens Stockyard, Athens, Tennessee, recently purchased and installed new scales at the Livestock Pavilion at the Calhoun Ag Center. The scales are used to weigh cattle sold through Red Carpet Cattlemen’s Tele-Auctions.


May 2015 •



hapter onnections

The Red Carpet Cattlemen’s Association hosted Family Night at their March 2015 meeting with 86 members and guests in attendance. The meeting was sponsored by Carroll Fertilizer with guest speaker Dr. Jacob Segers, Extension Beef Cattle Specialist, UGA, who discussed how to market beef to all generations and perspectives. Pictured left to right are vice president Dean Bagwell with his wife Lynn, Dr. Jacob Segers, president David Cagle and his wife Florrie.

Blue Ridge Mountain Cattlemen’s Association members Joe Garner and Paula Myers took to the air on March 18 on 95.1 FM, to inform the area about the organization, GCA Convention, awards won and upcoming programs the association is offering.

The Tattnall County Cattlemen’s Association held their 2015 Farm Tour on March 18. They toured FPL’s processing plant in Augusta and Pineland Dairy in Waynesboro.


• May 2015


Georgia•Beef•Bites By Suzanne Bentley GBB director of industry information & public relations I always love the slogan, “BEEF. It’s What’s For Dinner.” But truthfully as an industry, we want beef to be for breakfast, lunch and dinner. It is our job to ensure that consumers feel comfortable and confident when choosing to feed their family beef three times a day. We are certainly not limited in recipe ideas, so I figured I would share some of my favorites in celebration of Beef Month. Now, when talking nutrition, beef is just like any other food group where a balanced diet, as well as physical activity, should accompany beef ’s role in our everyday lives. Beef, combined with a balanced diet and physical activity, is the perfect protein to include in your diet at each meal. Not only are these recipes delicious, they are also all certified lean recipes using certified lean cuts of beef. This beef month, let’s focus on the message that BEEF IS HEALTHY!

Beef and Egg Breakfast Mugs Ingredients

• 1 recipe Basic Country Beef Breakfast Sausage (recipe follows) • 1 cup chopped fresh vegetables such as tomato, baby spinach, bell pepper, zucchini or green onion • 1/2 cup shredded reduced-fat cheese such as Cheddar, Monterey Jack or American • 8 large eggs • Salt and pepper (optional) Toppings (optional): Dairy sour cream, salsa, sriracha, ketchup Instructions for Beef and Egg Breakfast Mugs: 1. Prepare Basic Country Beef Breakfast Sausage. Remove skillet from heat; let cool 10 minutes, stirring occasionally. Evenly divide beef and vegetables into eight food-safe quart-size plastic bags. Close securely and refrigerate up to 4 days. 2. For each serving, spray one 6 to 12-ounce microwave-safe mug or bowl with non-stick cooking spray. Add 1 egg and 1 tablespoon water; whisk with fork. Stir in 1 bag refrigerated beef-vegetable mixture. 3. Microwave, uncovered, on HIGH 30 seconds. Remove from oven; stir. Continue to microwave on HIGH 30 to 60 seconds or until egg is just set. Stir. Top with cheese. Let stand 30 seconds or until cheese is melted. Season with salt and pepper, if desired. Serve with Toppings, if desired. Basic Country Beef Breakfast Sausage: Combine 1 pound ground beef (93% lean or leaner), 2 teaspoons chopped fresh sage or 1/2 teaspoon rubbed sage, 1 teaspoon garlic powder, 1 teaspoon onion powder, 1/2 teaspoon salt, 1/4 to 1/2 teaspoon crushed red pepper in large bowl, mixing lightly but thoroughly. Heat large nonstick skillet over medium heat until hot. Add beef mixture; cook 8 to 10 minutes, breaking into 1/2-inch crumbles and stirring occasionally.



May 2015 •





Steak and Grilled Ratatouille Salad

Ingredients • 1 beef Top Round Steak, cut 1 inch thick (about 1-1/2 pounds) • 1 small eggplant, cut crosswise into 1/2-inch thick slices • 2 large red or yellow bell peppers, cut lengthwise into quarters • 1 medium zucchini, cut lengthwise in half • 1 medium yellow squash, cut lengthwise in half • 1/2 cup grape tomato halves • 9 cups mixed baby salad greens • Salt and ground black pepper • Shaved Parmesan cheese

Marinade: • 1/2 cup olive oil • 3 tablespoons balsamic vinegar • 2 tablespoons fresh lemon juice • 2 tablespoons chopped fresh parsley • 1 tablespoon Dijon-style mustard • 4 cloves garlic, minced • 1/4 teaspoon salt • 1/8 teaspoon ground black pepper

Instructions for Steak and Grilled Ratatouille Salad: 1. Combine marinade ingredients in small bowl. Place beef steak and 1/2 cup marinade in food-safe plastic bag; turn steak to coat. Close bag securely and marinate in refrigerator 6 hours or as long as overnight, turning occasionally. Cover and refrigerate remaining marinade for salad. 2. Spray vegetables, except tomatoes, with nonstick cooking spray. 3. Remove steak from marinade; discard marinade. Place steak in center of grid over medium, ash-covered coals; arrange vegetables around steak. Grill steak, covered, 12 to 14 minutes (over medium heat on preheated gas grill, 16 to 19 minutes) for medium-rare (145ºF) doneness, turning occasionally. (Do not overcook.) Grill eggplant and bell peppers 12 to 15 minutes; zucchini and yellow squash 8 to 12 minutes, covered (over medium heat on preheated gas grill, eggplant 6 to 8 minutes; bell peppers, zucchini and yellow squash 7 to 11 minutes) or until tender, turning occasionally and basting with remaining reserved marinade. 4. Cut grilled vegetables into 1-inch pieces. Carve steak into thin slices. Toss lettuce, tomatoes and grilled vegetables with remaining 1/2 cup marinade. Divide vegetable mixture among 6 serving plates. Arrange beef steak slices over vegetables. Season with salt and pepper, as desired. Sprinkle with cheese, as desired.

Lemon-Garlic Beef Tri-Tip and Roasted Potatoes Ingredients • 1 beef Tri-Tip Roast (1-1/2 to 2 pounds) • 2 large lemons • 1 tablespoon minced garlic • 2 teaspoons coarse grind black pepper • 2 pounds fingerling or small red-skinned potatoes, halved or quartered if large • 2 tablespoons olive oil • 1/2 teaspoon salt Instructions for Lemon-Garlic Beef Tri-Tip and Roasted Potatoes: 1. Preheat oven to 425°F. Grate 1 tablespoon peel and squeeze 1 tablespoon juice from 1 lemon. Combine lemon peel, lemon juice, garlic and pepper in small bowl; reserve 1 tablespoon for potatoes. Press remaining lemon mixture onto all surfaces of beef roast. Cut remaining lemon into 12 wedges lengthwise; set aside. 2. Place roast on rack in shallow roasting pan. Do not add water or cover; set aside. 3. Combine reserved 1 tablespoon lemon mixture, potatoes, lemon wedges, oil and 1/2 teaspoon salt on rimmed sheet pan; toss to coat evenly. Roast beef in 425°F oven 30 to 40 minutes for medium rare; 40 to 50 minutes for medium doneness. Roast potatoes 25 to 30 minutes or until potatoes are tender, stirring once. 4. Remove roast when instant-read thermometer registers 135°F for medium rare; 150°F for medium. Transfer roast to carving board; tent loosely with aluminum foil. Let stand 20-25 minutes. (Temperature will continue to rise about 10°F to reach 145°F for medium rare; 160°F for medium.) 5. Carve roast across the grain into slices; season with salt, as desired. Serve with potatoes and lemon wedges.

All recipes from GEORGIA CATTLEMAN

• May 2015


Our Pasture Talking points to aid you in your local Beef Month promotional efforts.

Th e U nit ed St at es ha s th e sa fe st food su pp ly in th e W OR LD!

Ge o rg ia h a s a litt le m o re t h a n 1 m illio n h ea d o f catt le. Y ou ca n f in d catt le in a ll 159 cou nt ie s o f Ge o rg ia .

s i e l t t a c f e e b g R a isi n o re M ! r i a f f a y il m a fa f o t n e c r e p 7 9 tha n s m r a f e l t t a c f U.S. be e e r a s e h c n ra d n a fa m ily own ed.

T h e re co m m e n d ed se rv in g si z e fo r be e f is 3- 4 ou n ce s, w hich is a bout th e si z e of a d e ck of ca rd s or th e pa lm of y ou r h a n d.

All information provided by the Beef Checkoff and the United States Department of Agriculture.

es, Your Plates Lean be ef is a hig hqu ality prot ei n an d a top source fo r rea dily ab so rbable iro n an d zi nc.

T h e re a re n ow o ve r 29 be e f cuts th at m e et th e g o ve rn m e nt g u id e li n e s fo r “lea n� wit h le ss th a n 10g of tota l fat, 4. 5g or le ss of satu rated fat, a n d le ss th a n 95 m g of ch ole st e ro l pe r 3 oz se rv in g.

Th e prot ei n foun d in be ef ai ds in we ig ht m an ag em ent, boosts im m un ity, sti m ul at es brai n de ve lop m ent an d prevents di seas es.

We ha ve 15,000+ be ef catt le prod ucers in this great st at e!

Are YOU Ready?

Imagine you are standing at the meat case and the person next to you asks, “Why should I choose beef?” What would you say?

I would choose beef for a variety of reasons. As a mom, I take feeding my family a balanced and healthy diet very seriously. Beef not only tastes great, but it fulfills my family’s nutritional need for protein due to our active lifestyle. Also, I like that there is a cut of beef for every occasion: stew pieces for cold nights, steak for grilling in the summer, ground beef for tacos or lasagna. The options are endless. — Rebecca

“ “

Choose beef for its nutrition, as well as its overall value. Versatility is also a big factor since so many beef recipes can be prepared in a short time.

— Chris

Taylor, GCA Legislative Committee Chair and Cattle Farmer

One 3-ounce serving of beef has about half of your daily protein requirements along with vitamin B12. Both are important for giving you energy to complete your day in a lean, heart-healthy helping. Furthermore, you can be sure beef is safe for your family as the average beef cattle farm is run by a family just like your own. They depend on the beef they produce to support their livelihoods. Fire up the grill and enjoy some beef with your own family this summer! — Johnathan

“ “

Wells, UGA Grad Student and Beef Producer

I choose beef because not only is it nutritious, but it is by far the best tasting and one of the most sustainably raised food sources available.

— Jacob


Jacobs, Millenial and Mother

Nyhuis, Black and Gold Ranch Manager for Georgia Operations

It’s worth the price, because it is so filling and is full of protein, zinc and iron. Beef can be prepared in many ways that are quick and easy. I always cook extra beef and reheat it for salads, sandwiches or even add it to soup or pasta. — Linda

May 2015 •


Crumley, GCWA treasurer and Beef Advocate

Association Reports

Georgia Beef Board

Beef Board Update May 2015 By Suzanne Bentley, GBB director of industry information and public relations

Southern Women’s Show GBB had another fantastic year partnering with Emily Ellyn at the Southern Women’s Show in Savannah. Emily wowed the crowd with four on-stage demos titled BEEF Up Your Pasta Night! When we weren’t on stage, the booth was packed with recipe-hungry consumers who were eager to learn all about beef, from cookery all the way to nutrition. This gave us the perfect opportunity to provide them with a handson activity that showed them great check-off funded resources they can use at home such as This is an event we always look forward to and it targets one of the most important groups of consumers: women. Not only do women fulfill the role of mother, grandmother, aunt or daughter, but in your average family they also seem to do most of the grocery shopping and meal planning. Our goal was for them to leave with a refreshed recipe collection and a feeling of confidence regarding beef nutrition and cookery. BEEF Up Your Classroom Culinary Event In early March, we sponsored the Prostart Culinary Competition where culinary students from around the state traveled to Atlanta to compete for the winning title. While the students were competing, we held two seminars for culinary instructors where Laura Hagen, senior director for the culinary department at NCBA, spoke about beef’s versatility and value cuts. The seminars provided GBB with the perfect opportunity to establish relationships with several culinary instructors across the state. Each instructor expressed a great interest in attending a future Beef 101 Tour. Georgia Cattlemen’s Convention GBB’s Suzanne Bentley spoke at the Georgia CattleWomen’s Association meeting that took place at the Georgia National Fairgrounds during GCA Convention. She led a round table discussion on beef advocacy and spoke about where the Beef Checkoff is headed through beef promotion and education. They adjourned with a positive tone and motivation to hit the ground running!

Georgia Beef Board ®

Harvey Lemmon, Chairman P.O. Box 524 Woodbury, GA 30293 706-553-5124 Home 706-553-3911 Work Gerald Long, Treasurer 3005 Old Whigham Road Bainbridge, GA 39817 229-246-7519 Dr. Frank Thomas 68 GA 149 Alamo, GA 30411 912-568-7743 Betts Berry 546 Tom Hunt Rd Chickamauga, Ga 30707 706-375-4049 Zippy Duvall P.O. Box 7068 Macon, GA 31298 478-474-8411 Robert Fountain Jr. P.O. Box 167 Adrian, GA 31002 478-668-4808 Kenneth Murphy 5266 Luthersville Road Luthersville, GA 30251 770-550-0339 Cell Joel Keith 4541 Mountville Road Hogansville, GA 30230 Home 706-637-8818 / Cell 706-594-2873 Allen Wiggins 1315 U.S. 41 Ashburn, GA 31714 229-567-3371 Jim Malcom P.O. Box 758 Greensboro, GA 30642 706-453-7368 Clay Floyd P.O. Box 566 Swainsboro, GA 30401 478-237-3201 The Georgia Beef Board 877-444-BEEF GEORGIA CATTLEMAN

• May 2015




Georgia Shorthorn Breeders

Interested in advertising? Contact Bailey 478-474-6560


May 2015 •


Reader Services

Cow Psychologist

Baxter Black is a cowboy poet and author. Visit his site at

“Doc, I’ve got a heifer that just had a calf. She’s not accepting it very well. Can I bring her in for psycowlogical counseling?” It all started with that call from the worried cowman. My veterinary specialty of cow psycowlogy has gained popularity since my article appeared. It was titled “Paranoia in Dairy Cows” (Doctor, somebody’s always tryin’ to take something from me!) I let the heifer get comfortable on the straw. “Now, Miss Bo...” “Call me Char.” “Char, tell me why you feel uncomfortable with your new calf.” “It reminds me of my past.” “How did you and your mother get along?” “Same as any cow-calf pair, I guess. Although she was pretty high in the peckin’ YOUR BEEF SUPPLIER order. It put a lot of pressure on me to achieve.” Dedicated to Southeastern Communities, “Like at the branding. I had to be first! Agriculture and Food Safety. Unfortunately, they let the local banker and the vet rope first. Took forever! “I remember when I first got my horns. A lot of other heifers hadn’t started growing horns yet. They were jealous. It wasn’t my fault the bull calves thought I was attractive. “But everything turned sour when they ear tagged me! Yellow! Can you believe it, yellow! I’ve never been so embarrassed! “Then I got a 104 temperature! I felt so left out. I was hospitalized, intravenous injections and everything! “Finally last spring I met this bull. We Headquartered in Augusta Georgia, FPL Food, LLC, is one of the largest privately made plans. He had a future, had cute owned, vertically integrated processors of fresh beef products and value-added meat rounds, too! I was blind to what was going selections in the United States. FPL Food has recently become approved for the Georgia Grown, Fresh from Florida and the Certified Angus Beef® brand programs. on around me. I didn’t believe the rumors Producers throughout the southeast can take advantage of our multiple marketing that he’d been seen with other heifers. Then programs: it was too late! • By shipping your cows and bulls directly from your farm to our facility, “I had a tough gestation, morning sickness, • Taking advantage of our Fed Cattle Program by keeping our southeastern raised strange cravings for mint silage and bone cattle in the local market to be fed, harvested and merchandised to consumers meal. Then I had little Billy. across our region “I don’t know, I guess, I’m just depressed. Is • By shipping cattle for our fed program, which consists of a traditional commodity this all there is to grass, have a calf?” fed program where USDA Choice and CAB graded cattle is the target. “Char,” I said, “you’re a cow. You’ve got to o Fed cattle can be forward contracted and/or purchased direct. accept it. You’ll never run in the Kentucky o Cattle will be purchased on a quality and yield grade system. Derby or hunt pheasant. You’ll never dance In addition, we are also involved with the Verified Premium Plus Dairy Beef Program, on stage or sing like Miranda. offering premiums to those who qualify for the program. Cows and bulls can be “Be satisfied with the bovine things you do purchased direct from your farm or delivered to our facility. well.” If you are interested in supplying cattle for any of these programs please She looked at me and nodded, “Yeah, I contact Brad Chandler at 706-910-9397 or via email at guess you’re right, Doctor.” And she left. As I reflected on Char and my unique 1301 New Savannah Rd. | Augusta, GA 30904 | 706.722.2694 | veterinary specialty, I realized how lucky I was to have a job that was so satisfying and so easy. Yup, the world would be a kinder, gentler place if everyone had the IQ of a cow. GEORGIA CATTLEMAN

• May 2015



Each month, the GCA Associate Members section recognizes GCA’s alliedindustry and business members. To become an associate member, complete the form below or call 478-474-6560. GCA members are encouraged to use the services of these industry-supporting professionals.

AgGeorgia Farm Credit

Tenderloin Members ($600+) AgSouth Farm Credit

Athens Seed Co., Watkinsville Atlantic & Southern Equipment, LLC, Lake City Southwest Georgia Farm Credit Dow AgroSciences Fuller Supply Company Georgia Metals Inc. Intervet Merial Pennington Seeds Purina Mills Raymond James & Associates Southern Farm & Forest, LLC Southern States Vigortone/Cargill Yancey Bros. Zoetis Complete and mail this form to: Georgia Cattlemen’s Association P. O. Box 27990, Macon, GA 31221 478-474-6560 • Fax: 478-474-5732 • Email: ___ New Member ___ Renewal Business Name _________________________________________ Contact ______________________________________________ Address _______________________________________________ City _____________________________ State____ Zip ________ Phone ________________________________________________ Fax __________________________________________________ GCA Chapter __________________________________________ Sponsored by ___________________________________________ Membership Level ___ Tenderloin Member $600 or more ___ T-Bone Member $300 - $599 ___ Ribeye Member $150 - $299 ___ Sirloin $75 - $149 Contribution Amount $ _____

Thank you for your memberships!! Membership dues entitle you to receive a one-year subscription to the Georgia Cattleman magazine. Payment of GCA membership dues is tax-deductible for most members as an ordinary business expense. Complying with tax laws, GCA estimates 5% of the dues payment is not deductible as a business expense because of direct lobbying activities. Also, charitable contributions to GCA are not tax-deductible for federal income tax purposes.


May 2015 •


Associate Membership Form

T-Bone Members ($300 - $599) B & S Concrete, Moultrie Georgia Development Authority, Monroe Gerald A. Bowie, Auctioneer, West Point

Manor Cattle Company, Manor Moseley Cattle Auction LLC, Blakely Stephens County Farm Bureau, Eastanollee

Ribeye Members ($150 - $299) Alltech, Inc., Thomasville Amicalola EMC, Jasper Athens Stockyard, Athens, Tennessee Carden and Associates, Winter Haven, Florida C & B Processing, Milledgeville Carroll County Livestock, Carrollton Capital City Bank, Dublin Columbia County Farm Bureau, Harlem First Madison Bank & Trust, Danielsville Flint River Mills, Bainbridge Furst-McNess, Cordele Jackson EMC, Gainesville

King Ford, Murphy, NC Lane Packing LLC, Fort Valley Lasseter Equipment Group, Moultrie Lumber City Supplements, Lumber City Oglethorpe Co. Farm Bureau, Crawford Oglethorpe Feed & Farm Supply, Crawford Nitram Farms, Ocilla Pasture Management Systems, Mount Pleasant, North Carolina Resaca Sun Feeds LLC, Resaca Sunbelt Ag. Expo, Moultrie The Sumner Agency/Tim Hartsfield, Norman Park Waters Agricultural Labs, Inc., Camilla

Sirloin Members ($75 - $149) AgAmerica Lending, Lakeland, Florida AgGeorgia Farm Credit, Dublin AgGeorgia Farm Credit, Perry AgGeorgia Farm Credit, Royston Animal Medical Clinic, Peachtree City Baker Cattle Service, Quitman Bank of Camilla, Camilla Bank of Dudley, Dublin Banks County Farm Bureau, Homer Bartow County Farm Bureau, Cartersville BBWH Insurors, Statesboro Bekaert Corp., Douglas Bill Hembree Insurance, Winston Braswell Cattle Company, Athens Bubba’s Tire, Dublin Bull Hill Ranch, Gray Court, S.C. Burke Truck and Tractor, Waynesboro Carl Blount Insurance Agency, Athens Carroll E.M.C., Carrollton Cat Creek Cattle Co., Valdosta Chapman Fence Company, Jefferson Chattooga Farm Bureau, Summerville Clarke County Farm Bureau, Athens Colony Bank-Fitzgerald, Fitzgerald Colony Bank Wilcox, Rochelle Colquitt Ag Services, Doerun Community Bank & Trust, Clarkesville Community Bank of Dublin, Dublin C R Benson Farm LLC, Dry Branch Dosters Farm Supply, Rochelle Dublin Physical Medicine & Rehabilitation Assoc., Dublin Eastonollee Livestock Market, Eastonollee Edward Jones, Carrollton Elbert County Farm Bureau, Elberton Elrod Garden Center, Dallas Entrekin Equipment Greenhouses, Bremen Farm and Garden Inc., Cornelia Farmers State Bank, Dublin Field Auto Parts, Comer Flint EMC, Perry, Dahlonega

Forsyth County Farm Bureau, Cumming Fort Creek Farm, Sparta FPL Food, Augusta Franklin County Farm Bureau, Carnesville Greene County Extension Office, Greensboro Greg’s Meat Processing, Comer Griffins Warehouse, McRae Gulf Coast Cattleman, San Antonio, Texas Habersham Co. Farm Bureau, Clarkesville Habersham EMC, Clarkesville Hancock County Farm Bureau, Sparta Haralson County Farm Bureau, Buchanan Harris County Farm Bureau, Hamilton Hart Co. Farm Bureau, Hartwell Hartford Livestock Insurance, Watkinsville Henry County Farm Bureau, McDonough David Hilliard, CPA, McRae Holland Fertilizer Company, Cedartown Ivey’s Outdoor and Farm, Albany J&B Tractor Company, Waynesboro Jackson EMC, Hull James Short Tractors & Equipment of Alto, Alto James Short Tractors & Equipment, Inc., Carnesville Knoxville Store, Knoxville Laurens County Farm Bureau, Dublin LBL Farms, Chester Leland Catledge Farm, Clarkesville Macon Co. Veterinary Hospital, Montezuma Madison County Chamber of Commerce, Danielsville Madison County Farm Bureau, Danielsville Montrose Auction, Inc., Montrose Morris Bank, Dublin Northeast Georgia Livestock, Athens Oconee County Farm Bureau, Watkinsville Oconee State Bank, Watkinsville Oconee Well Driller, Watkinsville Osceola Cotton Co., LLC, Ocilla Owens Farm Supply, Toccoa Palmetto Creek Farm, Hamilton Paulding County Farm Bureau, Dallas Peoples Community National Bank, Bremen

Pickens County Farm Bureau, Jasper Piggly Wiggly, McRae P H White Company, Dyersburg, Tenn. Public Service Communications Inc., Reynolds Producers Cattle Auction LLC, Mobile, Alabama Ralph Jackson, P.C., Dublin R. C. Tire, Dublin Rhinehart Equipment Company, Rome Robert Hutson Ford-Ram, Moultrie Rollin-S-Trailers, Martin R.W. Griffin Feed, Douglas R.W. Griffin Industries, Nashville Security State Bank, McRae Shepherd’s Building Supply, Moultrie Silveus Insurance, Dumas, Texas Smith’s Pharmacy, McRae Southern States, Woodstock SunSouth, Carrollton Swainsboro Stockyard, Swainsboro The Four County Bank, Allentown Thompson Appraisals, Soperton Troup County Farm Bureau, LaGrange Twin Lakes Farm, Hull United Bank, Barnesville United Community Bank, Blairsville United Community Bank, Carrollton United Community Bank, Cleveland United Community Bank, Cornelia Upson County Farm Bureau, Thomaston Viridiun LLC, Cumming Walker County Farm Bureau, Lafayette Wallace Farm & Pet Supply, Bowdon Junction Wards Service Center, Inc., Dexter Wayne Chandler Plumbing & Well, Danielsville White County Farmers Exchange, Cleveland Whitfield County Farm Bureau, Dalton Wilcox Co. Farm Bureau, Rochelle Wilkes County Stockyard, Washashington Willowdale Farms Inc., Comer Youngblood Farm, Sparta Dr. W Mike Younker, Fayetteville


• May 2015



Chris and Julie Throne, Advisors Jimmy and Jan Scott, Advisors

Southern National Junior and Open Angus Shows Southern National Junior and Open Show June 12-13, 2015 Perry, GA Open to the World! Junior Show Judge: Jeremy Leister, Oklahoma State University Open Show Judge: Scott Bayer, Country Lane Farm Schedule of Events Saturday, June 13, 2015 Thursday, June 11, 2015 9 a.m. – Junior Show Cattle Restricted to Tie-Outs Only. No 12:30 p.m. (or immediately equipment or cattle permitted inside the following junior show) – Auxiliary Awards facility. Presentations Friday, June 12, 2015 1 p.m. – Open Show 8 a.m. – 3 p.m. – Cattle Arrival 2 p.m. - Silent Auctions Closes 1 – 3 p.m. – Cattle Check-in 4 p.m. – Watermelon Cutting Educational Contests Hosted by the Georgia Angus Auxiliary 5 p.m. – Showmanship (No Fitting) Visit for more information, rules and 5 p.m. – Silent Auction Opens entry forms. Entry deadline is May 20, 2015!


May 2015 •



Your business card would look GREAT here! Call Bailey to reserve your space! 478-474-6560

50 Bud & Lorraine Hill

Cell: 423-322-6007

Advertise your farm here!

Call Bailey to reserve your space! 478-474-6560

Wayne Allen, manager (404) 985-7829

This space is waiting on you!

Call Bailey to reserve your space! 478-474-6560

Your business card would look GREAT here! Call Bailey to reserve your space!


• May 2015


768 +/- acres in Pulaski County, GA

This unique tract has been developed for silvopasture, which integrates livestock and timber production on the same land providing multiple income opportunities. 560 acres of fenced area New corral with loading chute and pen Two 4” wells with a 900 gal. tank 3,120 sq. ft. steel building with large equipment doors on all sides Mature bottomland hardwood forest is bisected by Big Creek Recent timber inventory available Asking $2,150,400 ($2,800/acre) For additional photos and maps visit our website at

Jody Strickland, Associate Broker #290344 c: (478) 954-8058 | e: F&W Forestry Services, Inc. | (229) 883-0505


Ag-Pro Athens, Cairo, Carnesville, Dacula, Madison, Thomasville Smith Equipment Calhoun Cain Equipment Clermont Lasseter Implement Douglas, Hazelhurst, Lyons, Ocilla, Tifton, Unadilla Eastman Equipment Eastman Bailey Equipment Elberton Loughridge Equipment Lafayette

GMD TL SERIES TRAILED DISC MOWERS • Gyrodine® swivel hitch allows turns in excess of 90º for maneuverability • Exclusive Lubed-for-Life Optidisc® cutterbar designed for tough conditions • Constant Float ® suspension for superior terrain following

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May 2015 •


DeMott Tractor Moultrie Haney Farm & Ranch Rockmart Georgia Deer Farm Roopville J & B Tractor Waynesboro


Cool, clean water...every drink STANDARD SERIES

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Super 2-Ball: 40 gallon cap 160hd Beef; 70hd Dairy

Super 4-Ball: 80 gal cap 260hd Beef; 100hd Dairy


• May 2015


E x p e r t

A d v i c e

Using Your Holidays to Make Money:

Converting to a Controlled Breeding Season By Dr. Lawton Stewart and Jason Duggin, Extension Animal Scientists, University of Georgia

Converting to a controlled breeding season can be overwhelming. It’s a process that can take years and involves keeping up with dates and records and culling what you may think are your better cows. However, the long-term benefits are well worth the work. For any task this large, it’s best to develop a plan of attack. To convert to a controlled breeding season, the first step is to determine the time of year you want to market your calves. Then, work backwards to determine when the calving season needs to be in order to wean your calves for this marketing window. You now have three dates set: (1) when to pull the bull from the herd; (2) when to pregnancy check; and (3) when to wean calves. The next step is to squeeze the breeding season over time by changing the date you are putting the bull in with the cow herd (or the date you synchronize your herd for artificial insemination). This is the process that will take time to accomplish because you’re trying to get cows bred back sooner each year; therefore, it’s a good idea to spread this out over several years. Each year, delay putting the bull in with the herd by approximately 45 days. These dates and strategies can be confusing, but there are two methods to make the process easier. The first is the holiday method. Once you’ve determined the time of year for your calving season, target holidays that coincide with important breeding season dates to help you remember when 34

May 2015 •


to perform the tasks. Here is an example: The calf crop will be marketed in October/November, so the goal is a 90-day calving season starting in January and ending the first of April. Now we can construct a plan based around holidays to help us remember how to manage our breeding season. This is illustrated in Figure 1. As you can see, once we determine our breeding season, Fourth of July and Labor Day serve as permanent time points for removing the bull and pregnancy checking, respectively. Then, beginning with the first year, start turning in the bull around Christmas, then Valentine’s Day, and finally April Fool’s Day to squeeze down to a 90-day calving season. The second method uses a computerbased program to calculate the important dates. “UGA’s 90-Day Calving Season Calculator” is an excellent example of one of these programs. This is an Excel-based program that allows you to enter your target weaning date; the program will calculate the dates needed to convert to a 90-day calving/ breeding season. This program is available at the UGA Beef Team’s website ( Although it may seem overwhelming at first glance, utilizing a controlled breeding season can have a positive effect on all aspects of your production system. For more information on converting to a controlled breeding season, contact your local Extension office (1-800-ASK-UGA-1).

E x p e r t

A d v i c e

Figure 1.    Utilizing  holidays  for  planning  a  controlled  breeding  season  


• May 2015



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• May 2015


E x p e r t

A d v i c e

What’s Your Beef: Grain versus Grass Finishing on Beef Quality Perceptions By Dr. Alexander M. Stelzleni, Associate Professor, University of Georgia Meat Science Technology Center The comparison of grain-finished to grass-finished beef is not a new concept. In fact, the research literature shows that we have been debating this topic for over a century. Initially, the focus back in the 1880s was on animal growth and efficiency, and it was realized that beef animals would grow faster and to heavier end weights with increased energy intake. This is important when we start talking about quality and tenderness. In the 1920s, focus shifted to the effects on meat color and quality. Since then, the industry has faced a number of issues concerning the differences between grain- and grassfinished beef. These include: defining the production system and products; effects of animal age, genetics, nutritional composition of the diet, and utilization of different forages; perceived health implications to the human diet; and most recently sustainability (see research from Dr. Jude Capper at The current article will focus primarily on some of the meat quality differences between grain- and grass-finished beef. Where do we start with quality? The Agricultural Marketing Service of the USDA ( handles beef grading based on qualitative and quantitative measurements, including marbling (intramuscular fat at the 12-13th rib break), physiological maturity, and to a lesser extent lean color, firmness and texture. The goal of the beef quality grading system is to segregate carcasses from a mixed heterogeneous population into homogeneous groups based on expected cooked eating satisfaction. Beef grading is available for all beef carcasses harvested in USDA (Food Safety Inspection Service) inspected facilities, but the facility must request grading services and pay an hourly rate to the USDA. Therefore, grading is typically reserved for young beef (A-B maturity) that have been finished using concentrate-based rations. The quality grades that these carcasses are eligible for include Prime, Choice, Select (A-maturity only) and Standard. Beef grades do not set the price of beef products, but provide information that is used to facilitate trading and market price establishment based on the expected eating satisfaction, end use, and supply and demand. Grass-finished beef can be graded if slaughtered at a facility that provides this service, but it typically is not. Grassfinished beef usually results in an animal that is fed a diet lower in energy than those receiving concentrates, which can lead to a slower growth rate (longer time to reach slaughter 38

May 2015 •


weight) and less marbling (last fat depot deposited) than their grain-finished contemporaries. Additional reasons foragefinished beef typically is not graded include the following: it is usually slaughtered at small packers that don’t process the volume to make it feasible to pay for grading; grass-finished beef producers are not interested in pricing their beef based on the commodity market; and most grass-finished beef consumers have a different definition of “quality” than the USDA definition. Most grass-fed beef consumers have a definition of quality that revolves around the story, keywords and perceived benefits (health, environmental) of grassfinished beef. Therefore, most grass-finished beef producers sell their product directly to the end user or retail sector and are priced based upon their production costs plus profit. Factors that determine eating satisfaction No matter the definition of quality, research over the years has shown inherent factors that affect eating satisfaction: color, tenderness, juiciness and flavor. All of these traits can be greatly influenced by the age of the animal, the amount of intramuscular fat (marbling) present, genetic potential, and diet during the finishing period. The research results on grassor grain-finishing have been very contradictory, depending on whether the study was terminated when animals were at a consistent age, weight or fat level, the different breeds utilized, and the quality of the forage. Therefore, we will look at major trends instead of individual study results. Color Although color does not directly impact eating satisfaction, the old rule “you eat with your eyes first” holds true. Meat color, especially at display, is the first quality indicator to the consumer and is the primary determinant as to whether they will purchase the product or not. Typically, grass-finished beef is rated as being darker in color. This might sound negative because most consumers are used to the bright cherry-red color of grain-finished beef. However, individuals who prefer grass-finished beef tend to use the darker color as an indicator that the beef was indeed grass-finished. When comparing the same muscle, age of animal has a major impact on overall color. As the animal gets older a protein complex called myoglobin, which stores oxygen in the tissue, increases, creating a darker color in the meat. Many times grass-finished beef is darker in color because the animal was older when slaughtered than the grain-finished contemporary, so it will

E x p e r t have more myoglobin. When grain- and grass-finished animals are finished at the same age, there is little difference in lean color. Marbling and juiciness Grass-finished beef tends to have less marbling than grainfinished beef because of lower energy intake. Less marbling is correlated to lower juiciness scores. As the percentage of marbling increases, it is inversely related to the percentage of moisture. This may sound counterintuitive at first; but during cooking, moisture is easily expressed and lost. During cooking, marbling melts and moves around the muscle fibers, giving the feeling of juiciness. While moisture can be lost at lower temperatures, it usually takes higher temperatures to express marbling. When grass- and grain-finished steaks are cooked to similar degrees of doneness (medium or less) there is little difference in total juiciness. However, when steaks are cooked above medium, juiciness favors grain-finished beef. The main point here is to not overcook your steak, no matter how it was finished! Tenderness Consumers rate tenderness as the dominant trait determining whether they had a satisfactory eating experience. When comparing grain- and grass-finished steaks, we routinely hear that the grassfinished steak is less tender. There are multiple factors that go into determining tenderness. One was discussed in the preceding section dealing with proper cookery. If a steak is overcooked, it will become less tender because of changes in the proteins and additional loss of moisture, which will give the sensation of being less tender. The amount of marbling can also have a direct influence on tenderness, but the greatest tenderness factor is age of the animal. As animal age increases so does muscle use, resulting in the animal developing a more extensive connective tissue network in the muscle system, leading to a decrease in tenderness. In many comparisons, this is why grass-finished beef was less tender; they were older than the grain-finished contemporaries because the research was targeting a similar final weight or fat thickness between treatment groups. However, if grain- and grass-finished contemporaries are finished at the same age and steaks are cooked to a medium degree of doneness or below, there is little difference in tenderness.

A d v i c e Flavor Now that we know we can control for the differences in color, juiciness and tenderness, the focus turns to flavor. In my opinion, this is the real difference between grainand grass-finished beef. Flavor is very complex, with more than 1,000 compounds identified to date. Flavor is largely influenced by animal age, amount of fat (especially marbling) and diet. As discussed earlier, age is related to an increase in myoglobin production, which can lead to increased flavor sensations of irony, minerally, and serum-like (bloody). Fat is primarily responsible for species flavor differences and is where fat-soluble flavor compounds end up, which leads us to the diet. When it comes to the diet, the quality of the diet has a large impact on flavor. Concentratebased rations will typically produce beef with a buttery, tallow, roasted nut flavor. Grass-finished beef can produce an array of flavors, depending on what the animal was eating prior to slaughter. For example, animals grazing in pastures contaminated with wild onion and garlic will produce beef with sour, onion and garlic off-flavors. Research (Larick and Turner, NCSU, 1989 and 1990) has also shown that beef produced with higher-quality forages will result in fewer off-flavors. It is common for grass-finished beef to have stronger flavor profiles rated as grassy, blood-like or mineral. However, unless these flavors are overpowering, they are not necessarily off-flavors and are seen as the natural flavor profile of grass-finished beef. There are many factors that influence meat quality and eating satisfaction – too many to be covered in one article. Additionally, many of the traits that determine eating satisfaction are influenced by a variety of other factors – including diet ingredients, diet quality, age of the animal, genetics and more. However, one of the largest differences between grass- and grain-finished beef really comes down to flavor preference. These two production systems inherently produce beef with differing flavor profiles, and ultimately consumers will pick the product that they prefer. At the University of Georgia, research is currently being conducted to investigate high-quality warm-season forages for beef grassfinishing systems. The ultimate goal of the research is to be able to produce forage-finished beef that is younger, more tender, juicier and has fewer undesirable flavors than beef finished on lower-quality summer forages. GEORGIA CATTLEMAN

• May 2015


Industry News

Demand Study: Quality Builds Future for Beef By Steve Suther, Director of Industry Information, Certified Angus Beef LLC People in the cattle business, especially those with cow-calf herds, are enjoying per-head income levels unimagined even a few years ago. A glance at the corn market may remind them things can change, but a University of Missouri white paper says they can take action now to stay on a higher profit plane. “Should Beef Quality Grade be a Priority?” That’s the title of a Master’s Thesis by Jillian Steiner and economist Scott Brown, which says quality drives the beef industry and holds the key to maintaining price strength. Elasticity of demand and price flexibility are two economic measures that point to USDA Prime and premium Choice brands as “luxuries” in some sense of the word. Yet, as beef herds rebuild, producers who aim for the premium targets are more likely to find buyers at higher prices in the future, the paper says. Introducing the study during a fall field day at Thompson

Research Center, Spickard, Missouri, Brown asked a series of questions. “What does today’s consumer demand from a beef product? All decisions are easy with record prices,” he says, “but what are you doing today that makes sure you can take advantage of market volatilities five to 10 years down the road?” Noting the 87.7 million-head U.S. cattle inventory to start 2014 was the smallest since 1951, Steiner and Brown say drought and erratic markets delayed expansion. As that phase now begins, “Genetics, production and management decisions made in the near term will determine the future success of the beef industry.” More importantly, producers must strive to sustain and improve beef demand, “the ultimate factor driving the size” of the cattle industry. There is much research on beef demand, but not on “disaggregating” it by quality grade, the paper says. A 1966 study showed each grade has its own demand pattern, and 2001 work examined seasonal elasticities by grade, but there was no comprehensive analysis. Empirical estimates of own-price, cross-price and income elasticities for Prime, Certified Angus Beef ® (CAB®) brand, USDA-branded Choice and Select should help determine the best production focus, the paper says. It made use of 10 years of USDA monthly load data and CAB company data to find answers. Brown, noting a projected 2.5-billion-pound increase in pork and poultry supplies in 2015, says cattle producers would do well to shift production to quality grades that consumers do not readily abandon for other proteins. Steiner quoted a number for Prime own-price elasticity of -2.33, which is also the number for Prime’s cross-price elasticity vs. other categories. “Prime, CAB and Choice have a lower cross-price elasticity than Select, which means price changes there have a smaller impact on the quantity of Select consumed,” she explains, noting the same is true in comparison to pork and chicken. “With greater production driving down the price of pork and chicken, we can expect a stronger substitution impact on Select than on the higher quality grades,” Steiner says. Looking next at income elasticities, she explains that demand for all beef tends to increase with consumer income, but the increase is higher for the top end of quality. In particular, the paper says a 1 percent rise in income should mean a 1.63 percent increase in demand for the CAB brand, which was the most responsive to this measure of elasticity among all beef quality levels studied. When all aspects of demand are projected out to 2020, the logarithmic trend shows “an impact of 10.6 million pounds more Prime demanded, 175.23 million pounds more Branded/Choice (60 million of that CAB), but 62.32 million fewer pounds of Select demanded.” Brown noted that the combined USDA Branded/Choice by distributed category includes CAB, which follows a positive trend of 0.14. That’s much closer to Prime’s 0.16, indicating some of the lower Choice product is likely following a negative trend to arrive at the average of 0.07. As a category, he estimates premium beef has added $4.5 billion to the beef economy in the nine years from 2005 through 2013, including 630 million that last year.


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• May 2015



Make plans to attend the Eastern Regional Junior Limousin Show June 12-14 in Murfreesboro, TN. For more info contact Skyler Davis

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May 2015 •


One group AI bred to ABS Sire SAFEGUARD ($2900 each) Pregnancies confirmed, due to calve September 10th, 2015 One group AI bred to OCC UNITY 875U ($2700 each) (No Black Baldies in this group) Pregnancies confirmed, due to calve October 24th, 2015 One group pasture bred ($2500 each) Pregnancies confirmed, calving to begin in November 2015 ALL GROUPS BRED TO PROVEN CALVING EASE ANGUS SIRES! High percentage of Heifers Sired by OBJECTIVE and OBJECTIVE 7125 (ANGUS) Oostanaula Farms is a closed herd farm. All cattle are AI serviced one time. Other background Angus sires include HA PROGRAM, MITTY IN FOCUS, IMAGE MAKER and NEW DESIGN 878 and also Horned Hereford sire H.H. ADVANCE 228. ALL HEIFERS EVALUATED BY UNIVERSITY OF GEORGIA VETERINARIAN ROBERTO A. PALOMARES, DVM, MS, PHD, DACT: “This herd shows an excellent growth performance and sexual development; characterized by optimal weight, body condition score, pelvic diameter, as well as uterine and ovarian status within the standards for 1 year old heifers” BOTH ANGUS AND BLACK BALDIES AVAILABLE MINIMUM OF 10 HEAD

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E x p e r t

A d v i c e

Is There a Better Nitrogen Fertilizer? By Dr. Dennis Hancock, Extension Forage Agronomist, University of Georgia Our most effective nitrogen (N) fertilizer, ammonium nitrate, has become hard to find in most areas. Farmers are increasingly turning to urea and urea-based formulations to meet their N fertilizer needs. Unfortunately, there is a substantial risk of N loss when urea is used for forage production. This gives rise to one of the most frequent questions I receive: “Is there a better nitrogen fertilizer?” Ammonium nitrate fertilizer provides N in a form that the plant can readily use (Figure 1). When it is applied, it splits into its chemical halves: ammonium and nitrate. No major intermediate steps are necessary. The roots quickly take up the nitrate. The ammonium latches onto the soil particles, is taken up by the roots, or ultimately is converted by soil bacteria into nitrate and absorbed up by the roots. As a result of this simplicity, there is little risk that any of it will escape as a gas. Urea, on the other hand, has to be broken down to form ammonium. Because of the chemistry involved, a substantial amount of N from urea is often lost to the atmosphere as ammonia gas. These losses can be extremely large. Research at the University of Georgia has recorded ammonia losses as high as 48 percent of the applied N. A review of other research shows that N losses are typically around 20 percent of the total N applied as urea.

Fertilizer Additives Recently, several products that are added to urea-based fertilizers to curb these N losses have been introduced to the market. Some act by controlling the breakdown of urea to ammonium (specifically, the rate of urease activity). Others create a barrier, such as a polymer coating, that slowly allows the urea encapsulated inside to be moistened and to seep out. Over the past eight years, our Georgia Forages research program at UGA has been testing these products for bermudagrass hay production. In the earliest trials, we compared three of these products in a multi-year study at two locations in Georgia. The three products were: 1) Agrotain®, which is a urease inhibitor; 2) Nutrisphere-N®, which also is designed to control the urease; and 3) ESN® Smart Nitrogen, which is a polymer-coated urea product. Our study was conducted on bermudagrass hayfields, which were harvested four times each year. We measured ammonia volatilization loss in the field studies using an acid-trap. As expected, we saw very high levels of loss (an average of 17 percent of applied N) in areas where urea was applied (Figure 2). The majority of this volatilization was prevented by the Agrotain® and ESN® Smart Nitrogen. Nutrisphere-N® did not effectively reduce ammonia loss in our study.

Figure 1. Overview of the availability of the N from ammonium nitrate and urea fertilizer.


May 2015 •


E x p e r t

A d v i c e

Figure 2. Ammonia trapped from N volatilization loss after a July N application in 2008 and 2009 (average of two locations).

Figure 3. Bermudagrass forage yield in response to ammonium nitrate applied 4 or 2 times, urea applied 2 times, or 18%, 24%, or 28% N 19E fertilizer products compared to the 0 N control plots.

The control of ammonia loss resulted in yields in the Agrotain®-treated urea plots being just as good as the yields from ammonium nitrate-fertilized bermudagrass, and there was more than 10 percent greater yields from where regular urea was used. In contrast, the forage yields were not different between areas treated with conventional urea or Nutrisphere-N®-treated urea. A larger review of studies evaluating Nutrisphere-N® in other crops has also shown little to no effect on yields or ammonia volatilization and is not recommended. In our initial studies, the ESN® Smart Nitrogen produced lower yields even though it reduced ammonia volatilization. We found that this was because it was releasing N too slowly for our fast-growing bermudagrass. In more recent experiments, we studied blends of ESN® with regular urea to speed up the rate of N availability. We found when 50 or 75 percent of the blend was ESN® with the remainder being urea, yields were as good as or better than that of ammonium nitrate, with the same forage quality and lower incidence of high nitrates. Moreover, we found that applying these blends just twice per year was as effective, or more effective, than applying ammonium nitrate or urea four times per season. The costs associated with using Agrotain®-treated urea or blends of 50-75 percent ESN® with urea has shown both systems to be economical. In either strategy, the cost of urea fertilizer is increased by $0.05-0.08 per lb of N, but this makes urea function like ammonium nitrate. Meanwhile, ammonium nitrate sells for $0.10-0.25 more per lb of N (if it can be purchased locally). The agronomic and economic value of using Agrotain® or ESN® cause it to be a recommended fertilizer additive.

Other N Alternatives Our Georgia Forages research program has also been evaluating a number of alternative N fertilizers, now entering our third season, in two locations. One of these alternative products, 19E fertilizer from R.W. Griffin Industries, LLC, is a by-product of a manufacturing process in Attapulgus, Georgia. Our first two years’ results in both locations with the 18-0-0-3 19E blend have shown it to be quite promising. Whether fertilizing with 150 or 300 lbs N/acre per season (split applied), the 18 percent 19E product is equal in every way to ammonium nitrate and is superior to urea. Figure 3 presents the results from the 2014 production season averaged across the two sites. Other work in corn and cotton has shown similar successes. Furthermore, the 19E product line costs substantially less than ammonium nitrate and urea. More conclusions can be drawn after our third year of research, but we are confident enough in this product at this point to mention it as a viable alternative to conventional N fertilizer. Our work with these fertilizer additives and locallyproduced alternatives continues. Our results are promising, and the current cost-structure is quite beneficial. There are many other alternative products on the market that are NOT currently recommended, usually because little or no research has been conducted on them. We stand ready to evaluate other products. For more information on our research, visit our website at If you have additional forage management questions, visit or contact your local University of Georgia Cooperative Extension office by dialing 1-800-ASK-UGA1. GEORGIA CATTLEMAN

• May 2015



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May 2015 •


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• May 2015


Ready, Willing and Able. By Bailey K. Toates Some people say “it’s in their blood.” In Randy Fordham’s case, it truly is. The Fordham family has had cattle for three generations. “I have been around cattle since birth,” says Randy. “My parents and grandparents had cattle. We started with a commercial herd but grew into a Limousin herd. After seeing how well the Limousin cattle performed both in and out of the show ring, we decided to make the transition.” Randy has three siblings: Sara Ellen, Glen and Louis. Randy is the youngest of the children and was born in the Philippines while his father was stationed on the Marine base. Some of Randy’s fondest memories are of the family farm in Norman Park, Georgia. The Fordham family grew tobacco in addition to the cattle. “When I wasn’t at school or playing sports, I was always out helping on the farm,” Randy says. While attending the University of Georgia, Randy worked as a hired hand at Partisover Ranch in Colbert, Georgia. “Even while I was at school, I wanted to be involved in the cattle industry,” Randy says. “The hands-on experience prepared me for the real world in ways I couldn’t imagine. It was an honor to work with a respected cattleman like Randy Daniel.” After graduating from UGA with a Bachelor of Science in Ag Business, Randy was hired by Fort Dodge Animal Health as a sales rep. Fort Dodge later became Boehringer-Ingelheim, where Randy is currently a cattle sales manager for territories in South Carolina, Alabama and Georgia. Randy travels quite a bit making farm visits, attending trade shows and learning about the latest products developed by Boehringer-Ingelheim. “It was easy making the transition from student to a professional in the cattle industry,” Randy says. “Everyone either knew my dad or my brother, so they felt like they already knew me.” A lot of people also know Randy’s wife, Leslie, from her vet practice. Leslie and Randy have been married for nine years and co-own Covenant Cattle Company in Royston, Georgia, with Leslie’s mother Louise Hart and her brother Bradley Hart. Randy and Leslie both grew up with Limousin cattle, so this was the obvious choice for them to run on their farm. The Fordhams live on Leslie’s family farm, which has been in the family for five generations. Historically, the farm had a 48

May 2015 •


commercial cattle herd along with chicken houses. Randy and Leslie met for the first time while Randy was working cattle at Partisover Ranch. Leslie was there doing the vet work. “I remember that day because it was pouring rain and we were all covered in mud,” Randy says. A few years later the two happened to be attending the same church. Mrs. Sandra Cook had recently passed and Randy asked Leslie whether she was going to the funeral. The two paid their respects and had dinner afterward. “Leslie likes to joke that our first date was a funeral,” Randy says. “Unfortunately, it’s kind of the truth.” The Fordhams market their cattle through private treaty, primarily to Laura’s Lean Beef. In 1996 Randy joined Georgia Cattlemen’s Association and the Allied Industry Council because of his involvement in the cattle industry. He got more involved with GCA after he took Bill Bryan’s place on NCBA’s YCC trip in 2008 after being a GCA member for more than 10 years. “The trip really got me fired up!” Randy says. “Both for NCBA and our state association.” He did things a little backward compared to most. First, he was a presidential appointee of Bill Bryan’s before he had even been president of his local chapter. He then decided to get involved in his local chapter and was elected as the local president after missing the meeting. “I guess that’s what you get for missing the meeting,” Randy says. “Needless to say, after that I was sure to attend the local meetings.” Randy’s dedication and passion for Georgia’s cattle industry and Georgia Cattlemen’s Association is evident. On April 3, 2015, Melvin Porter passed the gavel on to Randy, naming him GCA’s 2015-2016 President. During his inaugural speech, Randy said he was repeatedly asked the question “Are you ready?” during the weeks leading up to GCA’s 54th Convention. “Are we ever ready?” Randy responds. “Are we ready to be standing beside someone at the meat counter when they express concerns on safety of our beef? Are we ready to be at school meetings, civic meetings, getting our hair cut, county fairs, getting gas, restaurants or any place we may come in contact with a consumer who could become a new customer or current customer questioning our product?”


• May 2015


54th Annual Convention Award Winners


60 Members and Under Chapter of the Year Award

61 Members and Over Chapter of the Year Award

The Lincoln County Cattlemen’s Association has been a very active chapter for many years with this past year being no exception! They set their goals for 2014 high, starting with Membership. Their goal was to reach 50 members by December; they exceeded that in November. They felt that the way to increase membership was to have good, well-organized educational meetings -- and it worked! Their chapter meets only six times a year. These meetings feature timely educational programs that benefit members from an economic standpoint -- such as Overseeing Winter Pastures and Utilizing Winter Grazing, and Wintering Beef Cattle. In addition to holding educational meetings, they mail chapter meeting reminders that include useful information for their members, such as cattle prices and a cattle calendar outlining upcoming cattle sales. The Lincoln County Cattlemen’s Association has always supported the local 4-H and FFA programs. They have donated monies to the Washington Area Steer and Heifer Show for many years. They also support the Culinary Arts program at Lincoln County High School, where the students prepare the meals for their meetings. This has exposed more than 100 high school students to the cattle and beef industry. This chapter exemplifies teamwork and hard work combined!

The Blue Ridge Mountain Catttlemen’s Association has also been a very active chapter. Just three years ago they had 58 members; today their membership is 139 and they are continuing to grow! Their membership drive was called “Each One Reach One.” Their membership increased 98 percent. They made a concerted effort to introduce the new members at each meeting. They sent letters to prospective members and delinquent members, encouraging them to renew their membership. Their members attended many events throughout the year, including Convention, Summer Conference, Region Roundups, Region II ANCW meeting, NCBA Convention, and many others. Last year they lost one of their outstanding members, Mr. Bud Hill. He had just hosted the Farm Tour for the GCA Summer Conference. In April, the Blue Ridge Mountain Cattlemen’s Association received the 2014 Beef Month Winner award. They worked hard during the month of June to publicize Beef Month at the local level through press releases in the North Georgia area. On June 21, they set up a booth at the Union County Farmers Market Exhibition and were visited by more than 750 attendees. They also did radio interviews on WUCG-FM Radio, giving an update on the cattle industry and talking about the healthy aspects of beef. This chapter is an outstanding example of what can happen when a few people set goals and work as a team!

May 2015 •


54th Annual Convention Award Winners

County Agent of the Year

Sam Ingram dedicates his time as an agent in Jackson County to providing information on improving beef cattle production through education. The education he brought to his county included forage quality, pesticide usage, ruminant nutrition and an informational series encompassing critical areas of beef cattle production. His research on developing grazing management strategies for dual-purpose canola led to presentations to the Auburn University Forage Team as well as Dean Angle’s Advisory Committee.

YCC Visionary Award

Two years ago the GCA Young Cattlemen’s Council became a reality. The vision for this organization was shared by several members of GCA. Of those members, David Gazda made YCC a personal goal and not only saw the successful establishment of the YCC, but has continued to support our organization in its infancy and is largely responsible for much of the success that we have enjoyed. It is this ability to set a goal and follow through that is the hallmark of a true visionary. GCA YCC would like to recognize such visionaries each year at this event; we believe it is only right that Mr. David Gazda should receive the first visionary award that, going forward, will bear his name.

Vocational Agricultural Teacher of the Year

Bennett Jacobs, after college, returned to his family’s farm in Polk County where he jumped back into their commercial cattle business. He continuously looks for ways to develop his own skills to apply them to both his own cattle business and his FFA programs. He was instrumental in starting an FFA Alumni Association chapter at Rockmart High School with more than 25 members joining the first year. The alumni have begun fundraising to support the on-campus farm, including an expansion to the school farm consisting of more than eight additional acres adjacent to the high school.

Outstanding Beef Month Chapter

The Blue Ridge Mountain Cattlemen’s Association worked hard during the month of June to publicize Beef Month at the local level through press releases in the North Georgia area. These articles highlighted how prevalent Georgia’s cattle industry truly is, provided nutritional information about beef, and shared a featured beef recipe. On June 21, they set up a booth at the Union County Farmers Market Exhibition, where more than 750 attendees visited their “Beef It UP” exhibit of materials, talked to a rancher and/or enjoyed their beef menu. Their beef menu included Top Round and Ground Beef samples. GEORGIA CATTLEMAN

• May 2015


54th Annual Convention Award Winners Congratulations to President’s Award winners!

The presidents of any chapter with an increase of 5 or more members won either a jacket or a $100 check for the chapter.

Blue Ridge Mountain - Joe Garner Carroll Co. - Tony Cole Colquitt - Rocky Herndon Franklin - Keyes Davison Hart - Jason Fain Lincoln - Billy Moss Mid GA - Danny Bentley Miller - Trent Clenney North GA - David Lingefelt Northeast GA - L C Pruitt Northwest GA - Don Douglas Ocmulgee - Jim Cannon

Piney Woods - Steve Smith Polk Co. - Jason Bentley Red Carpet - Doug Bramlett Satilla - Alvin Walker Southeast GA - Charles Harris Taylor - Wayne Wilson Tri-Co - Alan Sowar Walton - Sammy Maddox Washington - Bobby Brantley Worth - David Carter UGA - Jenna Lacy

Top Member Recruiter

Bobby Brantley (right), Washington Co. Cattlemen’s, accepts the Top Member Recruiter Award from 2014 GCA President Melvin Porter.

Chapter with Greatest Percentage Increase

Melvin Porter presents President Joe Garner of Blue Ridge Mtn. Cattlemen’s Association with the greatest percentage increase.

Three Consecutive Years Increase


May 2015 •

Largest Single-County Chapter

Tony Cole accepts the award for Largest Single-County Chapter increase on behalf of Carroll Co. Cattlemen’s Assn.

Two chapters were honored this year for having a net GCA membership increase of five people for the previous three consecutive years. Congratulations Polk Co. and North-GA (not pictured). GEORGIA CATTLEMAN

20 or More Member Sponsors

(left) Danny Bentley, Glenn Robinson, Rocky Herndon and Kurt Childers

Largest Multi-County Chapter

Danny Bentley accepts the award for Largest Multi-County Chapter increase on behalf of Mid-GA Cattlemen’s Assn.

Increase of 50 or More New Members Blue Ridge Mountain Cattlemen’s Assn. received $300 to use toward audio visual equipment for their meetings.

Chapter Membership Awards

The local chapters with the greatest net increase in membership during 2014 were awarded cash prizes. Accepting their awards from Melvin Porter are (left) Rocky Herndon of Colquitt Co, in third place; Danny Bentley of Mid-Georgia, in second place; and Joe Garner of Blue Ridge Mountain in first place. Blue Ridge Mountain Cattlemen’s Association received a Priefert squeeze chute from Fuller Supply. Congratulations to all three chapters!

54th Annual Convention Highlights

Hundreds of cattlemen, women and juniors made their way to Perry for the 54th Annual GCA Convention. The weather couldn’t have been better! Educational opportunities, awards banquets, contests and the trade show kept the attendees busy from the moment they arrived. All of the events were very well attended, drawing people from all age ranges. We would like to thank everyone who attended the Convention, Trade Show and Beef Expo. Left: Thursday’s lunch packed the house in anticipation for Kevin Ochsner’s presentation “It’s Your Bid!” Right: The audience for Dr. Matt and Gary Burns’ portion of the Zoetis Cattlemen’s College enjoyed learning tips to take back to their farms.

Left: Kevin Ochsner spoke on the beef industry, where it’s going and why you should be part of it. Right: Van McCall gave words of wisdom during the YCC & GJCA Leadership talk on Saturday morning.

Left: Convention attendees jumped at the opportunity to have a unique, hands-on experience with a working replica to simulate different calving scenarios. Right: The Hot Topics round table truly was a hot topic! Our guest speakers included Dr. Robert Cobb, Zipp Duvall and Van McCall. Topics ranged from energy issues to immigration to EPA legislation. GEORGIA CATTLEMAN

• May 2015


4th Annual Forage Conference

Photo Courtesy of Georgia Farm Bureau

Handouts and program outline available at

Forage production is the heart of Georgia’s beef industry. Our diverse forage systems are some of the best in the world. For the fourth straight year, the Georgia Cattlemen’s Convention began with the Forage Conference. This year’s event was held on April 1-2 in Perry, Georgia. We teamed up with the Georgia Cattlemen’s Association to offer a great program on how to make the most out of one’s hay production enterprise. Whether using the hay on one’s own operation or selling into the cash hay market, attention to detail on hay production is crucial to producing forage that is high in nutritional and monetary value. Topics examined this year include tips to improve forage fertilization; selecting and establishing forage crops; considerations when selecting new forage equipment; curing and handling hay; preventing hay heating and molding; hay storage considerations; understanding and improving forage quality; and an update on weed and insect control strategies. Around 100 participants attended and picked up several new tricks. An archive of the materials covered during the Forage Conference can be found on www.

Thank you again to our sponsors!



Georgia Livestock Markets


Georgia Agricultural Commodity Commission for Milk


May 2015 •



GEORGIA CATTLEMAN Georgia Allied Industry Council

GJCA Scholarship Winners Georgia Cattlemen’s Association received numerous outstanding applications for all of the scholarships. Congratulations to the following juniors who were selected as 2015 scholarship winners!

Dr. Frank Thomas presents Georgia Cattlemen’s Foundation scholarships to the following students (top left): Rachael Ann Teweiler (Randy Fordham presenting), Abbey Michelle Gretsch, Carolina Suzanne Hinton, Nathaniel Stanley Hinton, Ashton Elizabeth Hosta, Gibson Dyar Priest and Cole G. Roper. Congratulations and best of luck in college!

Dr. Frank Thomas presents the Clarence and Jennie Cross Memorial Scholarship to Drew Jacob Williams.

Megan Renee Cook, left, accepts the John and Liddy Jenkins Scholarship from Dr. Frank Thomas.

Dr. Frank Thomas presents the Gail Hilley Memorial Scholarship, established in her memory, to Victoria Tess Hammock.

Raymond Taylor of the Wax Company presents The Wax Company scholarships to (left) Gibson Dyer Priest, Logan Berlynn Steed, Ashlyn Breanna Bates and Ian Michael Bennett. The following scholarship recipients are not pictured: Elizabeth Kate Hayes received the Clarence and Jennie Cross Memorial Scholarship. Meridith Louanne Franks received the Judy Thomas Memorial Scholarship. GEORGIA CATTLEMAN

• May 2015


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• May 2015


Reader Services



FEEDER CLASSES: 300-350 LBS 350-400 LBS 400-450 LBS 450-500 LBS 500-550 LBS 550-600 LBS 600-650 LBS 650-700 LBS HEIFERS 300-350 LBS 350-400 LBS 400-450 LBS 450-500 LBS 500-550 LBS 550-600 LBS 600-650 LBS 650-700 LBS BULLS 300-350 LBS 350-400 LBS 400-450 LBS 450-500 LBS 500-550 LBS 550-600 LBS 600-650 LBS 650-700 LBS

12% 66%



11% 66%

8% 68%





12% 9%

11% 10%

13% 8%

WEIGHT 850-1200 LBS 850-1200 LBS OVER 1200 LBS 800-1200 LBS

BULK 110.00-117.00 113.00-120.00 113.00-120.00 108.00-115.00

LOW DRESSING 105.00-109.00 107.00-112.00 107.00-110.00 100.00-106.00


1500-2100 LBS 1000-1500 LBS

138.00-145.00 138.00-144.00

131.00-136.00 129.00-135.00


STEERS MED & LGE 1 380.00-390.00 350.00-355.00 314.00-320.00 295.00-305.00 275.00-285.00 260.00-270.00 232.00-240.00

WTD AVG 386.69 353.25 318.03 297.75 279.09 264.80 237.40

MED & LGE 2 355.00-365.00 330.00-340.00 305.00-315.00 285.00-295.00 260.00-270.00 240.00-250.00 225.00-235.00 216.00-225.00

WTD AVG 359.80 334.61 310.57 288.47 265.73 247.81 229.84 216.92

310.00-320.00 295.00-305.00 278.00-287.00 257.00-267.00 242.00-252.00 230.00-240.00 217.00-227.00 207.00-217.00

315.04 299.34 281.76 260.61 245.48 234.40 221.68 210.79

295.00-305.00 280.00-290.00 260.00-270.00 245.00-255.00 230.00-240.00 220.00-230.00 205.00-215.00 190.00-200.00

360.00-370.00 340.00-350.00 307.00-317.00 282.00-292.00 260.00-270.00 247.00-257.00 225.00-235.00 217.00-227.00

365.91 344.47 311.87 287.22 263.36 251.80 230.56 222.29

340.00-350.00 320.00-330.00 295.00-305.00 270.00-280.00 245.00-255.00 235.00-245.00 215.00-225.00 205.00-215.00

121.00-127.00 121.00-123.00 116.00-121.00

MED & LGE 3 330.00-340.00 315.00-325.00 287.00-297.00 270.00-280.00 245.00-255.00 232.00-240.00 212.00-220.00

WTD AVG 334.22 317.83 292.08 275.85 249.70 234.86 216.61

298.85 284.83 264.57 250.28 235.68 224.25 210.20 195.24

280.00-290.00 260.00-270.00 245.00-255.00 235.00-245.00 220.00-230.00 205.00-215.00 192.00-202.00

284.38 265.34 250.23 239.36 224.60 209.69 197.57

344.80 325.95 300.21 275.69 248.96 238.93 220.44 209.41

325.00-335.00 305.00-315.00 280.00-290.00 255.00-265.00 232.00-242.00 220.00-230.00 207.00-217.00 190.00-200.00

329.36 311.37 284.43 260.14 237.35 224.19 212.18 196.01

MED & LGE 1-2

MED & LGE 2-3





DIRECT SALES: CONFIRMED SALES ON 1,308 HEAD: ALL SALES 2-3 PERCENT SHRINK F.O.B. FEEDLOTS OR EQUIVALENT: 10 DAY PICKUP. STEERS MEDIUM AND LARGE 1-2 104 HEAD 450-500 LBS 297.00; 267 HEAD 550-600 LBS 271.50-282.00; 66 HEAD 750-800 LBS 200.00-204.00; 285 HEAD 850-900 LBS 198.75-199.00; 60 HEAD 900-950 LBS 188.75; HOLSTEIN STEERS LARGE 3 122 HEAD 400-450 LBS 238.00; 96 HEAD 500-550 LBS 219.00; 75 HEAD 700-750 LBS 176.50; HEIFERS MEDIUM AND LARGE 1-2 103 HEAD 450-500 LBS 267.75; 130 HEAD 750-800 LBS 188.25-196.00. MID-GA DAIRY SALE 04/08/2015 RECEIPTS: 95 FRESH COWS APPROVED 2000.00-2025.00; MEDIUM 1575.00-1800.00; COMMON 1275.00-1475.00; SPRINGING HEIFERS 7-9 MONTHS

58SUPREME May 2015 • GEORGIA CATTLEMAN 2150.00-2275.00; APPROVED 2000.00-2100.00; MEDIUM 1650.00-1850.00; COMMON 1350.00-1550.00; BRED HEIFERS 4-6 MONTHS APPROVED 1975.00; MEDIUM 1400.00-1600.00; COMMON 1000.00-1200.00; HEIFERS SHORT BRED 1-3 MONTHS MEDIUM 1425.00-1500.00; OPEN HEIFERS 600-900 LBS APPROVED 825.00-875.00; MEDIUM 750.00; COMMON 550.00-600.00; DAIRY BULLS 300-600 LBS 540.00; 900-1200

Reader Services Hodge Livestock Auction April 2 Feeder Steers Lot 1 675 lb Avg $225.00 Lot 2 775 lb Avg $199.00 Lot 3 890 lb Avg $200.60 Lot 4 890 lb Avg $189.00 Lot 5 875 lb Avg $189.50 Lot 6 890 lb Avg $198.50 Lot 7 870 lb Avg $186.00 Lot 8 900 lb Avg $193.25 Lot 9 950 lb Avg $186.00 Heifers Lot 10 750 lb Avg $193.25 Lot 11 750 lb Avg $195.00 Lot 12 700 lb Avg $190.00 Southeast Livestock Exchange, LLC April 7 Lot 1 Steers Avg 480 lb $297.00 Lot 2 Steers Avg 565 lb $271.00 Lot 3 Steers Avg 570 lb $272.50 Lot 4 Steers Avg 550 lb $282.00 Lot 5 Heifers Avg 485 lb $267.75 Lot 6 Steers Avg 400 lb $334.75 Lot 7 Steers Avg 500 lb $295.00 Lot 8 Steers Avg 575 lb $278.75 Lot 9 Heifers Avg 425 lb $299.50

Partners In Progress XXVII Wadley, Ga March 21 50 Lots Herefords- $284,600, Avg $5692 40 Lots of Angus- $241,100, Avg $6028 90 Lots- $525,700, Avg $5841 Salacoa Valley Customer Appreciation Sale Fairmount, Ga March 28 31 Registered Brangus Fall Pairs/3N1s $115,950, Avg $3,740 17 Registered Brangus Bred/Exposed Heifers - $54,300, Avg $3,194 2 Open Donors - $13,000, Avg $6,500 1 Flush - $3,500, Avg $3,500 28 Registered Brangus Spring Bred/Pairs $86,600, Avg $3,093 5 Fall Bred Brangus Cows- $13,400, Avg $2,680 7 Open Brangus Heifers - $13,700, Avg $1,974 91 Total Registered Brangus Females $300,450, Avg $3,302 2 Commercial Bred Females - $4,700, Avg $2,350 38 Weaned and Yearling Open Heifers $60,675, Avg $1,597 55 Coming Two Year Old Brangus Bulls $337,500, Avg $6,141 8 Yearling Brangus Bulls - $57,500, Avg $7,188 63 Total Brangus Bulls - $395,250, Avg $6,274

18th Annual Georgia Expo Commercial April 3 Perry, GA 8Cow/Calf Pairs Avg $3,575.00 109 Bred Heifers Avg $2,646.00 45 Open Heifers Avg $1,941.00 Sale Gross $404,350.00 Top Cow/Calf Pair $4,000.00 Top Bred Heifer $3,800.00 Top Open Heifer $2,400.00

Correction: Tifton PT Bull Sale Tifton, GA March 4 51 Angus Avg $4,416 Gross $225,200 2 Brangus Avg $3,550 Gross $7,100 4 Charolais Avg $4,800 Gross $19,200 1 Chiangus Avg $3,300 Gross $3,300 6 Hereford Avg $4,833 Gross $29,000 1 Red Angus Avg $5,500 Gross $5,500 Santa Gertrudis Avg $4,000 Gross $4,000 15 Simmental Avg $4,027 Gross $60,400 SimAngus Avg $4,029 Gross $96,700 105 Bulls Avg $290 Gross $450,400 Send Sale Reports to to be listed in the magazine!

AT T E N T I O N P R O D U C E R S : Follow these quick steps online to get current data right now from the Livestock Market News Service: GO TO  CLICK “Local Market Reports” under the Resources Pages tab.  CLICK “Georgia,” then  CLICK on your Auction Market of choice. GEORGIA CATTLEMAN

• May 2015




Reader Services • Classified Advertisements cLassiFied adveRtiseMents

for more information advertise, 478-474-6560 for more informationor orto to advertise, callcall 478-474-6560 auctioneeRs

LivestocK seRvices

LivestocK Feed


MIKE JONES PUREBRED LIVESTOCK AUCTIONEER GAL #978 19120 GA Hwy 219 West Point, GA 31833 Ph. 706-773-3612

Fertility testing Bulls A-I training

Carroll T. Cannon Auctioneer

Jim Cumming 706-318-8844

TRIPLE E POULTRY Established 1976 Delivered In Bulk 25 Ton Loads. 243 TALKING ROCK DR. N BOB EDWARDS JASPER, GA 30143 (706) 692-5149 CELL: (404) 408-3709

tRaiLeRs ~ FencinG ~ etc.

P.O. Box 500 Ty Ty, GA 31795-0500 229/776-4383 Cell: 229/881-0721

Perry Smith 540-815-7847

Darren Carter

Embryo Transfer Ultrasounding for Early Pregnancy Synchronization & Breeding Programs Fetal Sexing

Auctioneer/ Sale Manager 1410 Carter Rd. Ninety Six, SC 29666 (864) 980-5695

Office (229) 776-7588 361 Doerun Road Fax (229) 776-3509 Doerun, GA 31744

ReachMISCELLANEOUS 5,000 ReadeRs who want to buyFarm youR Insurance pRoducts and seRvices! Advertise here next month in the Georgia Cattleman.

Bill Hembree o: 770-942-3366 | c: 678-761-5757

Southeastern Semen Services, Inc. •S Semen Collection • Semen Storage •S Semen Shipping • Semen Sales •S Storage Tanks • Custom Breeding Scott Randell 16878 45th Rd. • Wellborn, FL 32094 386-963-5916 • Email Conveniently Located For Accessibility To All Southern States

cattLe FoR saLe

Angus or Hereford, Angus and Baldies Continental Cattle

Joey Roberts: 706-318-8848

HIGHVIEW FARMS Breeding Cattle since 1973 • Williamson, GA

A Meyer Natural Foods Company

For Sale Private Treaty


Call Harold Leo Corley at 770-567-3942 or 678-333-3509


 Senepol Cattle  Heat tolerant • Red & Black • Easy Calving Milk • Great Crosses • Good Udders • Gentle Disease Resistance • Polled • No Brahman George Fiveash

229-563-5380 — South GA

Southern Farm & Forest, LLC Bobby Griffin 478-230-0422 — Middle GA Roy Lee Stricklandin farm 770-459-5997 — Northsales. GA We specialize and timberland

If you considering buying or selling a farm, Come seeare our senepol! please give us a call.

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May 2015 •

Bill & Stephanie Martin & Family / PO Box 683, Jefferson GA 30549 / 706-367-8349 • 706-654-8883

Daniel Livestock Service Randy Daniel 348 Daniel Road Colbert, GA 30628 706/788-2533


Distributors for: Pearson Chutes Riverode Galvanized Equip. Paul Scales Stoll Trailers Barrett Trailers

visit Gca at cLeMents’ LivestocK seRvices, inc.

Land Broker

120 South Park Square • Suite 206 Marietta, Georgia 30060 o: 770.424.6366 • c: 770.655.0064


Hoof Trimming • Photography • Sale Consulting • Clipping • Livestock Hauling • Ultrasound

3000 Deep Creek Rd., Bowman, GA 30624


Embryo Transfer (In house or on farm) Mobile lab

Pregnancy Detection (Via Ultrasound) (200,000+ Head Checked)

Greg Clements 1800 Hog Mountain Rd. Statham, Ga. 30666

Fetal Sexing (Via Ultrasound) 19 years experience

Office: 770-725-0348 Cell: 706-202-7208 Home: 770-725-2611

Bobcat Services All Types of Fencing: Chain Link | Privacy | Vinyl | Board | Farm


Reader Services Classifieds Continued.

May Beef Management Calendar General  Control pasture weeds by clipping or with chemical weed control.  Fertilize bermudagrass and bahia pastures according to soil test recommendations, if not done previously.  Check out the hay equipment and make sure it is ready for operation.  Control flies.


Financial Advisors Derrick Lewis

First Vice President, Investments

Bryan Oglesby, CFP®

Financial Advisor 220 W. College St., Griffin, GA 30223 Telephone: 770-227-9118 Raymond James & Associates, member New York Stock Exchange/SIPC “Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame logo) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.”

Spring Calving January, February, March  Vaccinate calves more than 3 months old with clostridial vaccines (blackleg).  Castrate and dehorn any calves missed at birth.  Implant calves. Calves that were implanted at birth may be re-implanted.  Check on condition of bulls during breeding season. Provide supplemental feed if needed.  Spot check to make sure cows are settling. Fall Calving October, November, December  Pregnancy check cows 45-60 days after the end of the breeding season. Sell open cows.  Check cows’ eyes, udders, feet, legs and production records for others that should be culled.  To precondition calves for shipment, vaccinate for respiratory diseases (IBR, PI3, BVD, BRSV, H. Somnus) 45 days before weaning. Check with your local veterinarian for product recommendations.  Heifers should be calfhood vaccinated for brucellosis at 4-8 months of age. Editor’s Note: This calendar contains a monthly listing of the common management practices needed for commercial beef herd production in Georgia. Some practices are recommended at a certain time of the year and others are recommended when calves are a certain age or at a certain point in their reproductive cycle. Each monthly list is divided into three sections: general, spring calving and fall calving. Management practices in the general category are seasonal and apply to most cattle producers in Georgia. The spring calving list is based on Jan. 10 to March 31 calving dates, and the fall calving list is based on Oct. 1 to Dec. 20 calving dates. These dates are not necessarily the best dates for all producers but were chosen because they are reasonably close to what many producers use. Establish calving dates based on your feed resources and availability of labor. A cow’s energy and protein requirements increase greatly at calving and remain high through the breeding season. It is best to plan breeding season for the time of year when forage quality is at its best. With good winter grazing, fall calving is a good option. If cows are wintered on hay, spring pasture offers the best feed for breeding season and spring calving is a better choice. If your calving season is different, adjust management practices accordingly. Revised by Ronnie Silcox and Lawton Stewart, Extension Animal Scientists. Original manuscript by Ronnie Silcox and Mark McCann, Extension Animal Scientists.


• May 2015


you beingof AreThank you taking fullfor advantage today’s high cattleof market? a member the Georgia Cattlemen’s BEEF RANGE Association! MINERALS • Improves calf weaning weight • Improves conception rates • Improves immunity • Improves herd health & cow longevity For more information contact: Ronnie Spivey, Area Mgr in South GA (912) 393-4010 areArea glad toNorth callGAyou family! BillWe Faircloth, Mgr in (803) 924-2641

TELO-SALE 2015 CALENDAR • Tuesdays at 10 A.M. May 5 June 2 July 7

August 4 September 1 October 6

November 3 December 1

Randall Weiseman (850) 492-7196


May 2015 •


Reader Services

Beef Industry Calendar of Events May 2, 2015 Monroe Co. HERD Sale Forsyth, Ga. 478-994-7014

June 12-13, 2015 Southern National Angus Show Perry, Ga.

October 30-31, 2015 Proven Performance Brangus Sale Newnan, Ga.

June 19-20, 2015 Beef Industry Scholarship Challenge Athens, Ga. 478-474-6560

October 31, 2015 Yon Family Farm Fall Bull & Female Sale Ridge Spring, S.C. 803-685-5048

Dixieland Delight Sale Fort Payne, Ala. 405-641-6081

July 23-25, 2015 5th Annual GCA Summer Conference St. Simons, Ga. 478-474-6560

November 5, 2015 Kempfer Cattle Co. Bull Sale Deer Park, Fla.

Timberland Cattle’s Spring Female Sale Vernon, Ala. 205-695-6314

August 20, 2015 IBBA Fall Conference & SBBA Field Day West Point, Miss.

May 9, 2015 3rd Annual Carolina’s Full House Sale Clemson, S.C. 706-773-3612

September 14, 2015 SE Empire Angus Show Lawrenceville, Ga.

Ogeechee Farms & CAM Ranches 8th Annual Angus Production Sale Wadley, Ga. 706-551-2878

May 16, 2015 Southeast Angus Classic Opelika, Ala. May 23, 2015 Barnes Herefords & White Hawk Ranch “Inaugural Production Sale” Barnes Herefords Cedartown, Ga. 904-613-4261 GSSA Field Day Ranburne, Ala May 27, 2015 UGA Calhoun HERD Sale Calhoun, Ga. June 9-12, 2015 Beef Improvement Federation Symposium Biloxi, Miss.

October 8-18, 2015 Georgia National Fair Perry, Ga. October 17, 2015 D&W, LLC 1st Angus Production Sale Hartwell, Ga. Town Creek Farm Bull Sale & Commercial Bred Heifer Sale West Point, Miss. October 20-22, 2015 Sunbelt Ag Expo Moultrie, Ga. October 23, 2015 Lemmon Cattle Enterprises Fall Bull Sale Woodbury, Ga. October 24, 2015 Tanner Farms Production Sale Shuqualak, Miss.

November 13, 2015 Black & White Bull Sale Arcadia, Fla. November 14, 2015 Deere Valley Farm Production Sale Fayetteville, Tenn. November 21, 2015 Mm Cattle Co./Callaway Cattle Co. Bull Sale Carrollton, Ga. November 28, 2015 Bridges Angus Farm Bull Sale Rayle, Ga. December 4, 2015 Calhoun Performance Test Bull Sale Calhoun, Ga. December 4, 2015 It’s All Black & White Bull Sale Montgomery, Ala. December 5, 2015 Bramblett Angus Farm Alberton, Ga. To have your event added to the calendar, email


• May 2015



Jonny & Toni Harris Bud & Lorraine Hill

Cell: 423-322-6007


May 2015 •








St. Simons Island • July 24-25, 2015 Friday, July 24



Georgia Cattlemen’s Association 2015 Summer Conference



Saturday, July 25 8 a.m. – 9:45 a.m. Committee Meetings: - Production & Marketing - Media & Communications

8 – 9:30 a.m. Committee Meetings: - Region VP and Membership Committee - Legislative Committee - Cattle Health & Well Being

9:45 a.m. – 10:15 a.m. Break

9:30 – 10 a.m. Gathering & Refreshment Break

10: 15 a.m. – 11:45 a.m. GJCA Tour

10 – 10:15 a.m. Opening and Welcome by President Randy Fordham

10:15 – 12 p.m. GCA Board of Directors Meeting

10:15 – 11:45 a.m. Kim Stackhouse Director of Sustainability Research w/ NCBA & Phillip Ellis NCBA President 1 p.m. Your choice of: - Port Authority Tour - Golf Tournament - GJCA Games on the Beach - Free time

Noon YCC Sponsored Lunch and Corn Hole Tournament at the Park 6:30 p.m. Picnic in the Park w/ games and activities

6:30 p.m. Low Country Boil at Bennie's Red Barn

GCA Summer Conference Meal & Event Registration Form Complete a separate pre-registration form for each individual, couple or family that will be picking up a registration packet. Name Address City Phone Email County/Chapter


To receive these prices, form must be received by June 23, 2015 Card # : _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Z ip

Visa Mastercard American Express

Expiration Date: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Signature: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Registration Fee $ 4 0.00 per family Names of individual or family members pre-registering: 1. 2. 3. 4.

Make checks payable to GCA and mail with form to: Georgia Cattlemen’s Association P.O. Box 27990, Macon, GA 31221

Friday night meal (low country boil) Number of People ____

X 30.00 = $_____

Friday night kids meal (under 12)

Number of Kids ____

X 20.00 = $_____

Saturday lunch picnic

Number of People ____

X 10.00 = $_____

Saturday night meal

Number of People ____

X 25.00 = $_____

Saturday night kids meal (under 12) Number of Kids ____

X 10.00 = $_____

# of T-shirts - GJCA members and Youth: $12 • Adults: $15 _____ YS _____ YM _____ YL _____ S _____ M _____ L _____ XL _____ XXL

Registration per family

Number Attending ____

= $_____

Room Reservation Information Sea Palms Resort & Conference Center 5445 Frederica Road St. Simons Island, GA 31522 T. 912-638-3351 Be sure to ask for the Georgia Cattlemen’s Association meeting rate! Reservations must be made by June 23, 2015

= $40 Total: $ ____


• May 2015



Georgia SimmentalSimbrah Breeders Georgia Simmental-Simbrah Association Billy Moss, Secretary/Treasurer, P: 706-654-6071 E:

Advertise your business here! Contact Bailey • 478-474-6560


Georgia Red Angus Breeders • 706-882-7423

This space is waiting on you! Call Bailey to reserve your space! 478-474-6560


May 2015 •


Industry News

The Ground Beef Market and Price Signals By Steve Suther, Director of Industry Information, Certified Angus Beef LLC Beef’s getting better, judging by the uptrend in quality grades and resurgent consumer demand. However, an increasing share of that demand has been for ground beef – and an average pound of that versatile staple now sells for more than $4. Last year a Rabobank AgriFinance white paper entitled “Ground Beef Nation” questioned the industry’s priorities now that Americans consume 11 billion hamburgers each year. It called for greater efficiency and retooling to fit a changed market for one-third to half of young cattle, and warned that business as usual could lead to weakened market share for beef over time. Everybody began to discuss the implications as the Choice beef cutout quote touched $2.50 per pound. They had seen the rise of giant burgers 10 years ago in step with low-carb dieting. They saw another move forward when ground beef was the go-to promotion in the 200809 recession, and last year as many steaks were priced two or three times

higher than the grinds. Could cattle ranchers, feeders and packers have it wrong? Will a slice of the market ignore quality again, and if that turn is coming, how should seedstock producers reorient genetic selection? The Angus Foundation set out to learn more, commissioning its own white paper. The 35-year-old nonprofit arm of the American Angus Association funds education, youth and research for the breed and broader beef community. “Whether we’re talking about ground beef or high-end cuts, it’s important to know their relative values and the market signals that originate with consumer demand for each,” said Foundation President Milford Jenkins. “That helps guide the breeding plans of registered and commercial Angus breeders toward more profit.” The resulting paper, “Changes in the Ground Beef Market and What it Means for Cattle Producers,” was authored by Nevil Speer while a professor at Western Kentucky University; Tom Brink, the founder and president of Top Dollar Angus; and Mark McCully, vice president of production for the Certified Angus Beef ® brand. “Ground beef is an awfully important part of the brand’s business, but it still doesn’t carry the value of the middle meats and most whole-muscle cuts,” said McCully. “Most cattlemen don’t realize how incredibly complex the entire ground beef market is – from varying lean points, to different raw material options, to premium opportunities.” Speer summarized the reasons for the current white paper, highlights of which were presented at the Cattle Industry Convention in San Antonio, Texas, last month. “We wanted to explore and outline some of the important dynamics around the ground beef category,” Speer said, noting the paper looks at “the economics and efficiencies associated with meeting the growing demand for ground beef within the current structure.” People may think hamburger is hamburger, he said, “but the ground beef market is complex, representing a wide array of ingredients from a variety of sources coming together to make different types of products.” That’s not a sign of inefficiency – just the opposite, Speer noted. “The decision as to how to most appropriately combine materials for ground beef is based on a leastcost approach, given the market for various cuts at any given time,” he said. “That decision is complex and dynamic,” but working well today. Despite rapid growth, ground beef does not overshadow sales of steaks and roasts, still driven by a combination of quality and price. While ground beef makes up 63 percent of foodservice volume, it’s just 37 percent of value; at retail those numbers are 49 percent and 39 percent, respectively. Even with ground beef at $4, the average for all beef was at $6 per pound, offering little incentive to forego the greater figure for the lesser, Brink said. What if forces outside of the market set up production of steers and heifers solely for grinding as GBN suggests? “It would reduce industry revenues, elevate production costs and unnecessarily raise consumer beef prices,” Brink said, citing price relationships. “Fed cattle have been trading at a growing price premium versus cows over the past 15 years.” The paper concludes that there is no empirical evidence to support producing cattle specifically for the ground beef market. “The trend toward a larger and more precise focus on marbling and quality grade has served cattlemen well,” McCully said. “We are producing a higher quality product in the end and driving consumer demand.”

DO MORE WITH LESS You Only Have One Shot at Stopping BRD, Pinkeye & Footrot Hit them hard with Noromycin® 300 LA - the industry’s most economical, broadspectrum 300 mg oxtet available without a prescription. Delivers the same dose of oxytetracycline as Liquamycin® LA 200 and Bio-Mycin® 200 in a lower dose volume. Observe label directions and withdrawal times. Not for use in lactating dairy animals. Adverse reactions, including injection site swelling, restlessness, ataxia, trembling, respiratory abnormalities (labored breathing), collapse and possibly death have been reported. See product labeling for full product information. The Norbrook logos and Noromycin 300 LA are registered trademarks of Norbrook Laboratories Limited. Liquamycin is a registered trademark of Zoetis, Inc. Bio-Mycin is a registered trademark of Boehringer Ingelheim 0115-143-I00A


• May 2015


Graham Livestock

Spring To Do List:

Systems, LLC

Over 30 years experience handling livestock Sweep Tubs Hot Dip Galvanizing Heavy Duty Farm Gates Pen Design and Installation

Advertise Spring Sales

Rodeo Arenas Squeeze Chutes Continuous Fencing Cattle Handling Equipment

Introducing the NEW GSL Loading Chute

Mow Pastures Attend GCA Convention Attend GCA Tour Dust Of f the Grill

H o t D i p G a l va

n i ze

d T u b s,

A l l e ys

a n d C a ttle P e n s

Eat More Beef! Wanting to cross any of these off your list? We can help (with most)! Call 478-474-6560

Graham Livestock Systems Stan Graham • (229) 224-5002

Your Voice in Washington, D.C.

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866-233-3872 • 68Untitled-1 May 12015 •


4/14/2015 9:03:12 AM

Plan to attend 2015 BISC in Athens, Ga. on June 19 and 20.

Open to all GJCA members and j uniors in surrounding states who will be in high school or incoming college freshman in the fall of 2015.

BISC Entry Form: Due May 20, 2015 Team Name: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Team Coach: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Address: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Phone: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Email: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Student Name _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Grade* _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

County and State _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Shirt Size _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

_ _ _ _ _ $200/Senior team (GA Resident* * ) _ _ _ _ _ $250/Senior team (Out-of-State) _ _ _ _ _ $100/Junior Team Junior teams are rising high school freshmen, sophomores and juniors; Senior teams are rising seniors and college freshmen * Grade as of contest year * * Georgia residents must be current GJCA or GCA members Return entry form and payment to GJCA, P.O. Box 27990, Macon, GA 31221 For more information, email or call 478-474-6560

Association Reports •

Yo u n g C a t t l e m e n ’ s C o u n c i l

Challenge Accepted

GCA’s YCC Board

By Jacob Nyhuis, YCC Region 4 Representative

The average age of a farmer/rancher is 58 years old in the United States, farms are dwindling, cow numbers are down, and everyone is selling their heifers. Over the past couple of years, this is all the chatter that we have heard concerning the future of the beef industry. It is just a simple fact that generations are moving on to new professions and farms are being converted into housing developments. Amongst all the negativity of the future of the beef industry, I am here to deliver some great news. There is a passionate, hard-working and innovative group of young cattlemen that has accepted the challenge of feeding the world population of nearly 9 billion people by 2050. The GCA Young Cattlemen’s Council (YCC) has been busy over the past couple of months planning several events that will be geared toward this generation of young cattlemen. Events such as short courses, leadership training events and networking opportunities with neighboring states are just a few that will be beneficial in achieving this huge goal. Mark your calendars now for the GCA Summer Conference in St. Simons Island July 23-25. We are planning to have a special guest speak to the group, and will also hold our famous corn hole tournament. Although our events are designed to be beneficial for the 18-40 year-old crowd, there are plenty of opportunities for experienced cattlemen to learn a few things. I was recently elected to the National Cattlemen’s Beef Associations (NCBA) Young Beef Leaders (YBL) steering committee. This is a new initiative of NCBA that was developed at our annual meeting in February. This is what we will hope to be the national version of what we call the GCA YCC. Seven regional representatives and a chairman were elected. Our first official meeting is going to be in Denver, Colorado, at the end of April. We have had several conference calls; all of the regional representatives have been getting feedback from the states so that we are better prepared to develop this into a beneficial tool for young beef leaders. I look forward to updating all of you about the progress that this group will be making over the next few months. As I visit with other young cattlemen, I often realize that this industry is in good hands. This is a challenge that this generation of cattlemen is ready to face. We are bonded together as a team because we all share the same passion: a will to continually produce the safest beef supply in the world, caring for our cattle as family members, while being one of the most sustainable food sources available. I appreciate all of the effort that has gone into preparing this generation of young cattlemen by our mentors in the industry who have set the stage for success as we will have to figure out a way to feed a growing population with a shrinking amount of resources. I like to share this quote because I think about it often: “Feeding the world should only come second to the mission of the church.” If we keep our eyes on God and follow His will, anything is possible, including feeding 9 billion people.

GCA Young Cattlemen’s Council

Interested in learning more about YCC? Call anyone on the board or the office at 478.474.6560 We would love to tell you more about what YCC has to offer! 70

May 2015 •


Bo Huddleston, Chairman 770-608-8117 Kyle Knight, Chair-Elect 912-690-5097 Cleve Jackson, Vice Chair 706-266-3188 Emilia Dover, Secretary/Treasurer 706-618-6245 Sarah Loughridge, YCC Region 1 706-618-4716 Patrick Greene, YCC Region 2 404-392-6323 Megan Alexander, YCC Region 3 404-330-4732 Jacob Nyhuis, YCC Region 4 352-536-5496 Carla Dean, YCC Region 5 229-254-5978 Jacob Segers, At-Large 678-234-3547

Goin’ Showin’ 16th Middle Georgia Steer and Heifer Show Upson-Lee Ag Center, Thomaston, GA Grand Champion Steer • Jessica White Reserve Champion Steer • Karsyn Nauss Grand Champion Heifer • Anna Sizemore Reserve Champion Heifer • Gayla Sizemore Best Homegrown Heifer • Gayla Sizemore Showmanship Winners Novice – Jozie White Junior – Anna Sizemore Senior – Caroline Waldrep 70th West Central Georgia Steer and Heifer Show Upson-Lee Ag Center, Thomaston, GA Grand Champion Steer • Jessica White Reserve Grand Champion • Hayley McDaniel Grand Champion Heifer • Tom Morgan Reserve Grand Champion Heifer • Cal Pope Best Homegrown Registered Heifer • Tom Morgan Best Mid-GA Registered Grown Heifer • Gayla Sizemore Best Mid-GA Commercial Grown Heifer • Anna Sizemore West Central GA Showmanship Rookie Class – Jozie White Junior Class – Anna Sizemore Senior Class – Tom Morgan Jackson Co. Cattlemen’s Association Show Jefferson, GA Angus Champion Heifer • Abigail Allen Angus Reserve Champion Heifer • Bella Chandler Beefmaster Champion Heifer • Austin Hill Beefmaster Reserve Champion Heifer • Austin Hill Charolais Champion Heifer • Madison Abbs Chi-Influence Champion Heifer • Heidi Seagraves Commercial Champion Heifer • Katie Fife Commercial Reserve Champion Heifer • Allie Duck Limousin Champion Heifer • Jackson Schieszer Limousin Reserve Champion Heifer • Madison Franklin % Simmental Champion Heifer • Cindy Cooper % Reserve Simmental Champion Heifer • Whitley Dale Shorthorn Champion Heifer • Justin Morgan Shorthorn Reserve Champion Heifer • Kayley Edwards Simmental Champion Heifer • Madyson McDaniel Simmental Reserve Champion Heifer • Morgan McDaniel Supreme Champion Heifer • Abigail Allen Reserve Supreme Champion Heifer • Cindy Cooper County Bred Champion Heifer • Abigail Allen County Bred Reserve Champion Heifer • Cindy Cooper Supreme Champion Steer • Cindy Cooper Reserve Supreme Champion Steer • Wyatt Chandler

Want to be featured on the Goin’ Showin’ page? Send results to

Reader Services What’s Your Beef? p. 38 • New GCA President, Randy Fordham p. 48 • Convention Coverage p. 50


O F F I C I A L M A G A Z I N E O F T H E G E O R G I A C AT T L E M E N ’ S A S S O C I AT I O N • M AY 2 0 1 5

Cattle Handling p. 36 • K eeping the Q uality p. 40 • Beef Cattle O utlook for 2 01 5 p. 46


O F F I C I A L M A G A Z I N E O F T H E G E O R G I A C AT T L E M E N ’ S A S S O C I AT I O N • J A N U A R Y 2 0 1 5

T ifton Bull Spotlight, p. 48 • Reproductive E fficiency, p. 58 • Producing Cattle of V alue, p. 40


O F F I C I A L M A G A Z I N E O F T H E G E O R G I A C AT T L E M E N ’ S A S S O C I AT I O N • F E B R U A R Y 2 0 1 5

GCA Convention Registration p. 82 • Getting a Return on Your I nvestment p. 70 • NCBA Recap p. 2 3


O F F I C I A L M A G A Z I N E O F T H E G E O R G I A C AT T L E M E N ’ S A S S O C I AT I O N • M A R C H 2 0 1 5

L ook ing Past Weaning p. 38 • I n for the L ong Haul p. 44 • Fly Control p. 50


O F F I C I A L M A G A Z I N E O F T H E G E O R G I A C AT T L E M E N ’ S A S S O C I AT I O N • A P R I L 2 0 1 5

May is


Beef Month

Advertising Index Next Month: American Breeds Magazine & online advertising available: Call 478-474-6560! AgAmerica..........................36 AgCo................................IFC Agrilabs...............................41 AmeriAg..............................57 Bad Cattle Panels.................47 Barnes Herefords...................1 Best Livestock Equipment...47 BISC...................................69 Boehringer Ingelheim............3 Carroll County Livestock....60 Carroll T. Cannon, Auctioneer..60 Daniel Livestock Service......60 Darren Carter, Auctioneer.......60 F&W Forestry.....................32 Farmers Livestock Market...60 FPL Foods...........................27 Franklin County Livestock..60 Fuller Farm Supply..............56 Genex Cooperative, Inc.......60 Georgia Angus Breeders..30, 31 Georgia Beefmaster Breeders...26 Georgia Brahman Breeders...28 Georgia Brangus Breeders.....46 Georgia Chianina Breeders....26 Georgia Farm Credit................2


May 2015 •


Georgia Hereford Breeders.....64 Georgia Limousin Breeders.....42 Georgia Red Angus Breeders..66 Georgia Santa Gertrudis Breeders..28 Georgia Senepol Breeders.......28 Georgia Shorthorn Breeders....26 Georgia Simmental Breeders...66 Georgia-Florida Charolais Breeders...46 Graham Livestock..................68 Herrin Livestock Services.......60 Highview Farms.....................60 Kings AgriSeed.........................5 Kuhn...............................32 Laura’s Lean Beef....................60 Malcolm Financial Group.......62 Martin’s Cattle Services.........60 Mead Cattle Enterprises........BC Mike Jones, Auctioneer..........60 Nationwide Insurance......57,60 Norbrook......................67 Oostanaula Farms..................43 P.H. White.............................33 Pasture Management..............33 Pennington Seed....................36 Priefert Supply.......................56

Purina ...............................IBC Raymond James Financial.......61 Reproductive Management Srvs......60 Rockin R Trailers....................61 Southeast AgNet....................62 Southeast Livestock Exchange.62 Southeastern Land Group.......37 Southeastern Semen Services..60 Southern Farm & Forest, LLC..60 Southern States......................37 Southside Fence and Building..60 The Bull Whisperer.................60 Turner Co. Stockyards............57 Tyson Steel............................61 Vermeer...........................26 Vigortone.........................62 White Hawk Ranch.................1 Yancey Brothers......................60

Interested in Advertising? Contact Bailey at 478-474-6560 or

The Mead Program Sale

Monday, May 25, 2015 “Memorial Day” • Midville, Ga.

Lot 8 | Reg. # P43472296

Lot 9 | Reg. # P43527604

Lot 13 | Reg. # P43527829

Lot 3A | Reg. # P43547384

Lot 77A | Reg. # P43547466

Lot 66 | Reg. # P43459297

Lot 1A | Reg. # P43548743

Lot 19A | Reg. # P43548749

Lot 72 | Reg. # P43459565

Lot 36 | Reg. # P43116391

Lot 43 | Reg. # P43159914

Lot 52 | Reg. # P43002212

Mead Cattle Enterprises Sale Starts at 11:00 am EST Catalog Available Upon Request

Tommy & Tommie Lynne 1230 Reeves Rd. • Midville, GA 30441 706-554-6107 • Cell 706-339-0201 •

Georgia Cattleman May 2015  

Official Publication of the Georgia Cattlemen's Association

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