Page 1

Interim Unit  Assessment  Record   Btec  National  Diploma  Creative  Media  Production  (Television  &  Film)   Learner  Name:  

George Hales  

Unit No:  30  

Unit Title:    

Advertisement Production  for  TV  

Assignments contributing  to  this  assessment:  Advertisement  Production  for  TV   Assignment  Nos:    

Media  30  

Assessment of  this  unit  will  be  based  on  the  work  you  do  for  this  assignment.  However,  if  you  have  produced  any  other  work   which  demonstrates  a  higher  level  of  achievement  in  relation  to  any  of  the  grading  criteria,  that  work  will  be  taken  into   account  in  awarding  your  final  grade  for  the  unit.    

Grading Criteria  

Date Evidence  submitted   achieved  

Assessor comments  

P1

Describe structures  and   techniques  of  television   advertisements  with  some   appropriate  use  of  subject   terminology  

Thorough and  using   terminology  of  advertising   and  media  analysis  but  lack   sufficient  audience   reference  for  more.  This  is   easily  resolved  in  redraft   George  and  should  allow   you  to  move  to  the  Merit  at   least,  do  it  well  and  the  D  is   probable.  

Essay, fears  and  weaknesses  work.  

Jan 2011   Please  upload  fears  and  weaknesses  and   essay  work  onto  your  eportfolio  –  I  had  to   search  your  tumblr  to  mark  it.   http://georgehales1.tumblr.com/    

M1

Explain structures  and   techniques  of  television  


D1

P2

M2

D2

P3

advertisements with  reference   to  detailed  illustrative  examples   and  with  generally  correct  use  of   subject  terminology   Comprehensively  explain     structures  and  techniques  of   television  advertisements  with   elucidated  examples  and   consistently  using  subject   terminology  correctly   Originate  and  develop  an  idea     for  a  television  advertisement   working  within  appropriate   conventions  and  with  some   assistance   Originate  and  develop  an  idea     for  a  television  advertisement   showing  some  imagination  and   with  only  occasional  assistance  

Originate and  develop  an  idea   for  a  television  advertisement   showing  creativity  and  flair  and   working  independently  to   professional  expectations  

http://georgehalesmediav.weebly.com/tv-­‐ 2 Presentations  and   commercial.html   planning  illustrate  a  range   of  ideas  prior  to  deciding   In  terms  of  eportfolio  advice  documents   to  develop  one   would  look  more  professional  if  they  were   independently.  His  pre   held  on  issuu  or  slideshare  and  embedded   production  planning  and   rather  than  just  as  downloadable  docs.     research  are  excellent.      

Produce a  television   advertisement  working  within  

April 2011  

 

 


appropriate conventions  and   with  some  assistance.   M3  

Produce a  television   advertisement  to  a  good   technical  standard  showing   some  imagination  with  only   occasional  assistance.  

Produce a  television   advertisement  to  a  technical   quality  that  reflects  near-­‐   professional  standards  showing   creativity  and  flair  and  working   independently  to  professional   expectations    

June 2011  

P4

Comment on  own  television   advertisement  production  work   with  some  appropriate  use  of   subject  terminology.  

M4

Explain own  television   advertisement  production  work   with  reference  to  detailed   illustrative  examples  and   generally  correct  use  of  subject   terminology.  

D4

Critically evaluate  own  

D3

See website  address  above  containing  1st   cut  and  final  cut  of  commercial.    

George’s commercial   targets  additional  audience   in  terms  of  age,  is  founded   on  effective  research,  using   appropriate  persuasive   strategies.  The  product   itself  is  extremely  well  shot   and  edited.  


television advertisement   production  work  in  the  context   of  professional  practice,  with   elucidated  examples  and   consistently  using  subject   terminology  correctly.   General  comments  and  suggestions  for  further  development:   George  strand  1  still  needs  significant  work  –  you  need  to  filter  target  audience  throughout  this  work  to  really  hit  the  D  and   redraft  your  essay  so  your  writing  is  more  technically  accurate  and  precise.  More  targeted  use  of  audience  and  persuasive   language  there  would  also  allow  you  to  hit  the  D.  I  look  forward  to  the  showcase  so  we  can  complete  the  review  of  this  project.     Assessor  signature  and  date:                                                                                                                                                                                                                  June  2011   Learner’s  notes:    need  to  add  more  technically  accurate  words       Learner’s  signature  and  date:  George  Hales  June  2011   Internal  verifier’s  notes:         IV’s  signature  and  date:                                                                                                                  


Advertising Production for Television interim  

an interim of Unit 30

Read more
Read more
Similar to
Popular now
Just for you