Interim Unit Assessment Record Btec National Diploma Creative Media Production (Television & Film) Learner Name:
Unit No: 30
Advertisement Production for TV
Assignments contributing to this assessment: Advertisement Production for TV Assignment Nos:
Assessment of this unit will be based on the work you do for this assignment. However, if you have produced any other work which demonstrates a higher level of achievement in relation to any of the grading criteria, that work will be taken into account in awarding your final grade for the unit.
Date Evidence submitted achieved
Describe structures and techniques of television advertisements with some appropriate use of subject terminology
Thorough and using terminology of advertising and media analysis but lack sufficient audience reference for more. This is easily resolved in redraft George and should allow you to move to the Merit at least, do it well and the D is probable.
Essay, fears and weaknesses work.
Jan 2011 Please upload fears and weaknesses and essay work onto your eportfolio – I had to search your tumblr to mark it. http://georgehales1.tumblr.com/
Explain structures and techniques of television
advertisements with reference to detailed illustrative examples and with generally correct use of subject terminology Comprehensively explain structures and techniques of television advertisements with elucidated examples and consistently using subject terminology correctly Originate and develop an idea for a television advertisement working within appropriate conventions and with some assistance Originate and develop an idea for a television advertisement showing some imagination and with only occasional assistance
Originate and develop an idea for a television advertisement showing creativity and flair and working independently to professional expectations
http://georgehalesmediav.weebly.com/tv-‐ 2 Presentations and commercial.html planning illustrate a range of ideas prior to deciding In terms of eportfolio advice documents to develop one would look more professional if they were independently. His pre held on issuu or slideshare and embedded production planning and rather than just as downloadable docs. research are excellent.
Produce a television advertisement working within
appropriate conventions and with some assistance. M3
Produce a television advertisement to a good technical standard showing some imagination with only occasional assistance.
Produce a television advertisement to a technical quality that reflects near-‐ professional standards showing creativity and flair and working independently to professional expectations
Comment on own television advertisement production work with some appropriate use of subject terminology.
Explain own television advertisement production work with reference to detailed illustrative examples and generally correct use of subject terminology.
Critically evaluate own
See website address above containing 1st cut and final cut of commercial.
George’s commercial targets additional audience in terms of age, is founded on effective research, using appropriate persuasive strategies. The product itself is extremely well shot and edited.
television advertisement production work in the context of professional practice, with elucidated examples and consistently using subject terminology correctly. General comments and suggestions for further development: George strand 1 still needs significant work – you need to filter target audience throughout this work to really hit the D and redraft your essay so your writing is more technically accurate and precise. More targeted use of audience and persuasive language there would also allow you to hit the D. I look forward to the showcase so we can complete the review of this project. Assessor signature and date: June 2011 Learner’s notes: need to add more technically accurate words Learner’s signature and date: George Hales June 2011 Internal verifier’s notes: IV’s signature and date: