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We think perhaps the most important measurement of our success is how satisfied our clients are and how often our clients refer us to their friends and families.

MORE WITHIN REACH

At Ameriprise Financial, we don’t measure our success just by looking at our financials. Or by how many advisors we have.

We are a company that shapes financial solutions for a lifetime. A culture that lives and breathes: MORE WITHIN REACH. SM

That means, not only are we easily accesible, but we also share our clients’ values. This allows us to put their needs first and foremost. And to help people’s dreams come true. This is who we are. This is what we do.


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THIS IS D E D I C A T E D T O T H E D E D I C A T E D.

TO THE MOR E TH A N 18,000 STRONG OF A MER IPR ISE FINA NCI A L W HO A R E FOCUSED ON ONE GOA L: PU T TING MOR E W ITHIN R E ACH.


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A M E S S AGE F ROM J I M At Ameriprise Financial, we’ve been helping our clients achieve their goals and lead financially responsible lives for over 115 years. It’s our promise: We shape financial solutions for a lifetime. As we meet the challenges ahead and what clients and consumers expect from us, we understand and embrace our responsibility and we will deliver for all our constituents: clients, advisors, shareholders and employees. At Ameriprise, we are all engaged in something that matters, something that moves our country forward. I believe we can guide more Americans toward their dreams by helping them achieve financial security. Our goal is noble and important. By working hard, by remaining committed to our mission, by believing in our promise, we will achieve it. We can and will put more within reach for our clients.

JIM CRACCHIOLO

CHAIRMAN AND CHIEF EXECUTIVE OFFICER


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P E O P L E

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A company founded way back in 1894. Well over a century ago, John Tappan started the company that’s since become known as Ameriprise Financial. Even back then, Tappan’s vision was simple. We would focus not on big corporations. Instead we would pay attention to the needs and dreams of individual investors. We would help individuals achieve their financial future and the retirement they dream of. The linchpins of Tappan’s vision have stayed the same throughout our

history. The emphasis on the personal. On individuals. On listening to what our clients need and on creating solutions that are geared to meet those needs. Our focus has continued to work. Today more people come to Ameriprise for financial planning than any other company. They come to us because they know that we know how to put more within reach. They come to us to take part in a conversation that started way back in 1894.

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Thomas Price Manager Vendor Relations Insurance Products

Mary McKeen Director HR Services

Michael Sweeny Technical Analyst Lead Messaging and Collaboration

Sarah Tuel Marketing and Communications Manager Financial Planning and Advice

Jennifer Jones Director Community Relations

Sara Janz Vice President Annuity Marketing RiverSource Annuities

Sematawi Tepi-Ra Senior Business Analyst Risk Mitigation The Personal Advisors Group

Greg Johnson, CFP® Complex Director Atlanta, GA Ameriprise Advisor Group

Elda Macias, MBA Director, Market Segments Workplace & Business Alliances Corporate Marketing

Jody M. Johnson, CFP® Franchise Regional Vice President Northeast Region Ameriprise Franchise Group

John Bennett Investment Valuation Manager Investment Accounting

Patty Grazioso Branch Manager Ameriprise Advisor Group

Corey Ly Training Consultant Service Delivery

Kris Moreton, CFA® Director Fixed Income Product Management

Theresa Atanasio Vice President and Group Counsel General Counsel’s Organization

Greg Nordmeyer Vice President & General Manager Managed Accounts

Kerry Kennedy Training Consultant Ameriprise Advisor Center


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WE ARE ONE

We are more than 18,000 strong. We come from small towns and big cities. We have a variety of backgrounds and industry experiences. We have different jobs within Ameriprise Financial. Yet we are all unified around one goal: We take the dreams of our clients—the everyday dreams, the retirement dreams—and we put them more within reach. We are Ameriprise. We are more within reach.


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P E R S O N A L


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What does an Ameriprise financial advisor do?

“We listen to what our clients are saying. And we listen just as hard to what they’re not saying.”

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Kent Thompson. Advisor since 1993.


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Amazing things happen when you start to listen. We’ve found that when we filter out all the noise in the world, all the hype, all the chaos, all the confusion and listen to what our clients are saying, progress is made. Fears subside. Anxiety decreases. Goals become achievable. And dreams, well, they start to become realities. Listening, of course, is at the core of every strong relationship. So naturally, it’s at the core of our relationships with our clients.

It’s how we determine what’s really important. How we can get to the heart of the matter. Listening is what everyone at Ameriprise Financial does. From advisors in the field to the folks in our corporate offices. We aren’t remote. We aren’t strangers. We aren’t mere “number crunchers.” We are neighbors. We are in tune. Listening isn’t in every business model. But it’s in ours. It’s the only way we know. It’s how we help shape dreams into realities.

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It’s not just about spread sheets and bar charts. Numbers are O P meani ngless without F human ity. 17

Greg Johnson. With Ameriprise since 1990.


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we’re reachable

We touch base wit h our clients. We stay in touch. We’re there. Good times, O P bad times. In fact, sometimes F we call just to che ck in.

Brandon Miller. Advisor since 1999.


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A personal approach. “The only way to help clients reach their dreams is to get to know the dreamers.” That encapsulates the Ameriprise difference. We know that many people find it difficult to talk about money. That’s why we take the time getting to know our clients as people—not balance sheets. Through our Dream > Plan > Track > client experience, we get to understand this personal side of our clients’ lives. Then we can take a step back and zero in on a more objective view.

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We start by listening to our clients’ dreams. With those dreams in mind, we then create a financial plan built with the right products and solutions. Finally, we track our clients’ progress toward their dreams. That’s how goals can be achieved. And retirement dreams can be realized. While everyone and every dream is different, we’ve found we’re able to help our clients achieve their goals through our unique and uniquely personal approach to financial planning.

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Dream

Plan

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Track


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Dream

Plan

Track

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O P F Kari Larocco. Advisor since 2002.

We listen to their dreams. We sit with them. We try to calm them. We put ourselves in their shoes.


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Dream

Plan

Track

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We create a plan.

O P F Christopher McCrossan. Advisor since 1987.

With products and solutions designed to meet their goals—whatever they are. We help our clients get there.


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Dream

Plan

Track

We keep them on track. We keep an eye on things. To make sure they are on track. No matter what happens.

Conrad Santiago. Advisor since 1991.

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O P F


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“My job is to take my clients’ dreams and make them my clients’ realities. It’s what I do. It’s what I love. I even got to meet the llamas.” Craig Holman. Advisor since 1988.


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ANOTHER SUCCESS STORY

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Llamas and retirement? Some people want to play golf.

BY CRAIG HOLMAN

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Some want to chill with the grandkids.

He wanted a llama farm.

“My job is to take my clients’ dreams and make them my clients’ realities. It’s what I do. It’s what I love. I even got to meet the llamas.”


“It wasn’t his plan when he retired. But now he has a new plan. And it works.” Charla Mcintyre Advisor since 1996.


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ANOTHER SUCCESS STORY

4 kids. 4 countries. 1 new plan.

O P F He was 50 and a confirmed bachelor and set to retire to the Caribbean. Then he met a woman. They adopted 4 kids from 4 different countries. Needless to say, everything changed.

BY CHARLA MCINTYRE

“It wasn’t his plan when he retired. But now he has a new plan. And it works.”

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“There’s nothing more satisfying than helping, really helping a dream take shape and become real.” Alfred Osbourne Advisor since 1987.


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ANOTHER SUCCESS STORY

They even named a room after me.

O P F It was their first home. It also happened to be their dream home. We worked together. And made it work.

BY ALFRED OSBOURNE

“There’s nothing more satisfying than helping—really helping— a dream take shape and become real.”

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“Big dreams. Little dreams. They’re within reach. When you have a plan.” Laura Rehbein Advisor since 1995.


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ANOTHER SUCCESS STORY

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Late isn’t too late. She wanted to retire but really hadn’t

BY LAURA REHBEIN

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planned for it. Seven years later, she bought a

“Big dreams. Little dreams. They’re within reach. When you have a plan.”

house in the French countryside.


“I was speechless. But we looked at the numbers and my client now owns one of Hawaii’s hottest nightspots.” Eric Fujimoto Advisor since 1994.


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ANOTHER SUCCESS STORY

The bowling alley story. BY ERIC FUJIMOTO

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O P F He was a successful dentist.

Who had an unusual dream. To own,

believe it or not, a bowling alley.

“I was speechless. But we looked at the numbers and my client now owns one of Hawaii’s hottest nightspots.”


play the banjo in a talent show drive a porsche and play in the world series of poker

visit her grand-daughter in england four times a year

smell oak trees and build a dream house open a shelter for abused women

My client had a dream to

explore the wilderness in a kayak

put her son through college

golf on all 7 continents including antarctica

climb mount kilimanjaro purchase a zoo

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dedicate himself to wounded warriors and veteran affairs

buy a new farm

go to the south pole and shake paws with the penguins

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see a ballgame in every major league stadium

visit a different country each year of their retirement

see their son buy a luxury condo in new york with calf rope the money they in the rodeo saved for him

be a stay at home parent while the kids are home

take delivery retire in steamboat springs move onto a sailboat of a porsche give seminars on the and show the world to and drive it on history of ocean navigation their twin 10-year-olds the autobahn in stuttgart

open a fishing lodge


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Behind every dream there’s a company.

From left to right: Kerry Kennedy with Ameriprise since 1999. Bobby Swoboda with Ameriprise since 2005. Jody Johnson with Ameriprise since 1986. Patty Grazioso with Ameriprise since 2006. Greg Nordmeyer with Ameriprise since 1989.

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More within reach means dreams can be realized.

More within reach means goals can be met.

More within reach means confidence.

More within reach means knowing.

More within reach means good for your family.

More within reach means help.

More within reach means intelligence.

More within reach means protection.

More within reach means looking at the whole picture.

More within reach means saving more.

More within reach means a practical approach.

More within reach means asking and answering tough questions.

More within reach means financial responsibility.

More within reach means responsive.

More within reach means believing the client comes first.

More within reach means making things work.

More within reach means always being there.

More within reach means listening.

More within reach means “yes, we can do this.”

More within reach means personal.

More within reach means access to key information.

More within reach means nearby.

More within reach means transparency.

More within reach means respect.

More within reach means advice.

More within reach means we’re in this together.

More within reach means one to one.

WE ARE MORE WITHIN REACH.

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NOT “ THE END”

THE BEGINNING

Client experiences may vary. Ameriprise Financial cannot guarantee future financial results. More people come to Ameriprise for financial planning than any other company: Based on the number of financial plans annually disclosed in Form ADV, Part 1A, Item 5, available at adviserinfo.sec.gov as of May 2010. Brokerage, investment and financial advisory services are made available through Ameriprise Financial Services, Inc. Member FINRA and SIPC. Some products and services may not be available in all jurisdictions or to all clients. © 2010 Ameriprise Financial, Inc. All rights reserved. 244350 A (8/10)


Ameriprise Brand Book