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Gateway to Leadership Sponsorship Prospectus

NAAAP—San Francisco 2012 Regional Conference UCSF Mission Bay | September 29, 2012 Contact us:

WELCOME MESSAGE Thank you for your interest in supporting The National Association of Asian American Professionals (NAAAP)—a community of 26 chapters and ventures across the United States and Canada. The National Association of Asian American Professionals (NAAAP), San Francisco Chapter, invites you to join our efforts in cultivating leaders through sponsorship and partnership opportunities. As a sponsor or partner, you will help NAAAPSF continue its mission, form alliances that are mutually beneficial, and have access to NAAAP’s diverse membership base, leadership development programs, and expansive network across the United States and Canada. We strive to work strategically with organizational partners and various ethnic and mainstream organizations to create more value, influence, and recognition for our members and sponsors. This Sponsorship Prospectus provides you information about our organization and details the sponsorship and partnership opportunities. Thank you for this opportunity to present to you our 2012 Sponsorship Prospectus.

Christopher Do Chairman of the Board, NAAAPSF

Jenny Lau President, NAAAPSF

Follow us on Twitter @naaapsf & Facebook

HIGHLIGHTS t 2012 NAAPSF Regional Conference—400 attendees for speaker series and career fair t Networking Opportunities—meet the Bay Area’s brightest talent t 30 years in operation since 1982 26 chapters and ventures in the United States and Canada


t 4,000 active members with reach to more than 20,000 Asian & Pacific Islanders in North America and Hawaii

t Corporate & Business Advisory Council formed in 2012 t Women in NAAAP program to equip women with resources for success t NAAAP 100—recognizing Asian & Pacific Islander role models t Robust online Career Center at t NAAAP is the premier source of Asian & Pacific Islander professional talent











2 Booths

1 Booth

1 Table

1 Table

1 Table

1 Table

5min Keynote 15min Lunch 15 min Mixer

15 min Lunch

15 min Lunch

10 min Mixer


2 page Center & Back (B/W)

Full Page (B/W)

Full Page (B/W)

½ Page (B/W)

¼ Page (B/W)


½ Page (B/W)


tKeynote tSessions tCareer Fair

Career Fair

Career Fair

Career Fair



















3 Booths





Homepage Logo

tSessions tSessions tCareer Fair tCareer Fair




PROMOTIONAL ITEMS $2,000 Access to distribute or package Marketing/Promotional Materials for conference attendees.

National Association of Asian American Professionals—San Francisco |


ABOUT NAAAP SAN FRANCISCO The National Association of Asian American Professionals (NAAAP) is a 501(c)(3) non-profit organization that cultivates and empowers Asian & Pacific Islander leaders through professional development, community service, and networking. NAAAP members collaborate to accelerate the career success of Asians & Pacific Islanders and to make a positive impact in communities. Founded in 1982, NAAAP now has a presence in 26 cities in the United States and Canada. With more than 4,000 active members, our message of leadership and professional excellence reaches more than 20,000 Asians & Pacific Islanders in North America and Hawaii. NAAAP has a growing membership base that includes a diverse group of individuals representing various levels of educational and professional backgrounds. The NAAAP community is made up of professionals from corporate, small business, non-profit, academic, entertainment, and government organizations. NAAAP is the only North American based organization that inspires Asians & Pacific Islanders of all descents to work together on career advancement and to make significant contributions to the workplace and community.

CHAPTERS Atlanta, GA Boston, MA Chicago, IL Colorado Houston, TX New York, NY

RTP (formerly North Carolina) Orange County, CA Philadelphia, PA San Francisco, CA Seattle, WA Toronto, Canada

ASSOCIATE CHAPTERS Charlotte, NC Cincinnati, OH Columbus, OH Connecticut Dallas Fort Worth TX Hawaii Kansas City, MO Los Angeles, CA

Minnesota Nashville, TN Phoenix AZ Pittsburgh, PA San Diego, CA Vancouver, Canada Washington D.C.

In 2012, NAAAP celebrates its 30 year anniversary and remains firmly committed to developing the diversity and talent of its National, Regional, and Associate Chapters.

VISION AND MISSION The National Association of Asian American Professionals is the premier network for Asian & Pacific Islander leaders with the vision statement: “We make leaders!” NAAAP’s mission is to: t t t t

t NAAAP Chapters across North America organize dozens of events each month. t Sponsors partner with local NAAAP chapters to schedule high visibility programs and networking events.

Cultivate & empower leaders for professional excellence Connect accomplished professionals for mutual success Engage and participate with the community-at-large Inspire leaders to make a meaningful difference in government, education, business, and society.

OUR VALUES What guides us every day and what we strive for, from our members to our leaders and sponsors are our values. In all that we do, NAAAP is committed to: t t t t

LEADERSHIP: Develop, inspire, and connect leaders EDUCATION: Excel at life-long learning ACCOUNTABILITY: Honor commitments to deliver value DIVERSITY: Embrace a culture of inclusion & innovation


National Association of Asian American Professionals—San Francisco |


(November 2011)

National Association of Asian American Professionals—San Francisco |


PARTNERING WITH NAAAP With our focus of ensuring your ROI, a partnership with NAAAP offers you extensive benefits and access to our programs, membership base, and networks. The Business Development team will work closely with you to access a wide array of opportunities that include: t Annual Conference and Diversity Career Fair & Business Expo participation t Support for the annual Leadership Academy t Implementation of co-branded programs, events and/ or scholarships t Employee Resource Group (ERG) engagement with programs and local NAAAP chapters t Forward thinking and success-oriented individuals choose to be a part of NAAAP. Access our expansive network of Asians & Pacific Islanders seeking employment, plus job postings on NAAAP’s online Career Center at t Recognition and cross-marketing opportunities t Membership and leadership opportunities for your associates at local chapters t Local chapter event sponsorship

INCREASE BRAND AWARENESS NAAAP is inclusive with its membership and sponsorship base. We are a Pan-Asian, pan-professional organization—and our members come from all walks of life and work experiences. Due to the vibrant nature of NAAAP we also attract non-Asians to our organization—and we welcome that. Due to NAAAP’s extensive network across North America and its popularity, our messages reach beyond our core membership to tens of thousands of Asians & Pacific Islanders. Many of NAAAP’s members and supporters hold key positions in corporations, associations and government agencies. Many are also business owners. Your access to NAAAP’s network provides you with high value touchpoints and potentially profitable collaborations. Brand association and partnership with NAAAP and its strong network of Asian professionals identifies your organization as a champion of diversity and a forward thinking organization that is tapping the talents and access to the Asian & Pacific Islander community.

RETURN ON INVESTMENT NAAAP’s continued growth and impact is reliant on the financial and other resource support from our corporate, non-profit organizations, and governmental partners. In return, we offer our partners and supporters the following: t Fulfillment of your organization’s diversity & inclusion strategy and objectives t Reinforcement of your reputation as a diversity leader in recruitment and in the community t Reach and recruit highly educated, motivated, and experienced professionals t Network with and collaborate with other business and community leaders t Learn about issues of the Asian & Pacific Islander workforce and community t Increase brand recognition and gain loyalty among Asians & Pacific Islanders in North America t Introduce your organization’s values, products, and services to NAAAP members and their communities t Gain direct access to Asian & Pacific Islander leaders in business, government, and community


National Association of Asian American Professionals—San Francisco |


NAAAP is very proud of the quality of our membership base. Our organization is made up of highly motivated and capable individuals. We all share one passion and that is to recognize leaders and to promote leadership development. This pool of highly sought after talent would be readily available to your HR department. Many of NAAAP’s members are fluent in more than one language. In addition to being multi-lingual, many NAAAP members possess excellent leadership and business skills, making them indispensable to transnational organizations. By partnering with NAAAP, you have access to this talent pool by: t Advertising job openings on the NAAAP online Career Center ( t Advertising directly with local chapters and ventures t Directly contacting individuals encountered at regional and local events t Requesting talent search assistance from the Business Development team t Advertising in the monthly newsletters t Operating a career fair booth at our conference and career fairs

TALENT DEVELOPMENT NAAAP at the national level and at local chapter & venture locations are a source of quality professional development and learning. Programs include leadership, communications, public speaking, CEO meet/greets, dress for success, women in leadership, and personal branding. Many NAAAP sponsoring companies and organizations avail their Asian associates and leaders of their ERG (Employee Resource Groups) to these NAAAP programs. NAAAP partners with organizations such as Leadership Education for Asian Pacifics (LEAP), Spectrum Knowledge, and Project Management Institute (PMI) to provide training and CEU’s.

National Association of Asian American Professionals—San Francisco |


There are many benefits that are gained by conference attendees: t Building and fostering new relationships for jobs, sharing ideas, and building business opportunities t Learning how to better navigate the workplace, strive for greater influence, and be more effective t Growing leadership capabilities and other skills that help accelerate one’s career t Inspiration by role models t Information and insights that are practical and helpful at work or to build a business

CONFERENCE SCHEDULE 9 AM–10 AM 10 AM–11 AM 11:15 AM–12:15 PM 12:15 PM–1:30 PM 1:30 PM–3:45 PM 3:00 PM–6:00 PM

Saturday, September 29,2012 Registration and Networking Morning Keynote Breakout Sessions Lunch Networking and Mini Presentation by Sponsors Breakout Sessions Career Fair / Networking Mixer

DIVERSITY CAREER FAIR & BUSINESS EXPO t The NAAAPSF Diversity Career Fair and Business Expo will be open to the public at no charge. This ensures high traffic at the event. t Attendees are highly qualified and are high hiring potential. t Regional marketing campaigns will be launched targeting previous sponsors, attendees, and regional contacts. These campaigns will include the host city’s Asian & Pacific Islander population, local Asian businesses and non-profit organizations, and nearby universities and colleges. t A diverse and broad range of Asians & Pacific Islanders are expected to attend, across all professions, educational levels, and geographical locations. t Premium level sponsors will receive priority allocation and assignment of booth space on a first come first serve basis.


National Association of Asian American Professionals—San Francisco |


Our national conventions have had a long history of featuring high profile Asian & Pacific Islander leaders at the forefront of corporations, government, and communities. Previous speakers include: t Elaine L. Chao, Former U.S. Secretary of Labor t John Chen, Chairman, CEO, & President of Sybase, Inc. t David Hinson, U.S. Department of Commerce National Director of Minority Business Development Agency t Doreen Woo Ho, Former President & CEO of United Commercial Bank t Congressman Mike Honda, U.S. Representative for California’s 15th congressional district t Daphne Kwok, White House Chair of the Advisory Commission on Asian American & Pacific Islanders t Jenny Ming, President & CEO of Charlotte Russe, Inc. Former President of Old Navy

t Indra Nooyi, CEO of PepsiCo t Scott Oki, Founder & Chairman of Oki Developments, Inc., former Senior VP of Microsoft t Leon Panetta, U.S. Secretary of Defense & Former Director of the CIA t Jerry Yang, CEO & Founder of Yahoo

WORKSHOPS NAAAP workshops aim to grow attendees both professionally and personally. While our main focus is on leadership development, we also feature workshops in the categories of community service, politics, entertainment, entrepreneurship, and more.

National Association of Asian American Professionals—San Francisco |


WOMEN IN NAAAP! (WIN!) Launched in 2009, Women in NAAAP (WIN!) is a special program created and developed to foster the development of competent and confident women leaders within NAAAP and in the Asian & Pacific Islander community. With your partnership, you have the opportunity to sponsor WIN! and its leadership training programs, and support its objectives which include: t Equipping Asian & Pacific Islander women with skills, confidence, and resources to effectively lead in a multicultural environment t Connecting Asian & Pacific Islander leaders to role models and for mentoring t Empowering Asian & Pacific Islander women and educate about challenging perceptions t Engaging with the community at large and represent Asian & Pacific Islander women across the world t Inspiring Asian & Pacific Islander women to make meaningful difference in government, education, business, and society


National Association of Asian American Professionals—San Francisco |

PAST CORPORATE SPONSORS t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t

ABC Television Abercrombie & Fitch Accenturez Accounting Pros Account Temps Air Force Civilian Service AirTran Airways Allstate Insurance Company AMedia, Inc. American Bar Association American Express American Family Insurance Ameriprise Financial Ameritech Amgen Anheuser-Busch Companies AOL LLC AppleOne Company Aramark Asian American Golf Association Asian American Golf Magazine Asian Week AT&T Bank of America Baxter Healthcare Bell Atlantic Best Buy BlueCross BlueShield of Massachusetts British Petroleum (BP) Broadridge Financial Solutions CA Technologies Campbell’s Soup Cargill CBS Television Central Intelligence Agency Chinatrust Bank U.S.A Cintas Citigroup – Smith Barney Click2Asia Comcast ComEd Compaq Computers Corporation Compass Group Contact Singapore Daimler Chrysler Dartmouth College Defense Intelligence Agency

t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t

Dell Computer Corporation Deloitte Delta Airlines Denny’s Department of Defense, Office of Inspector General Department of Veterans Affairs (HRRO) Disney Disney ABC Media Networks Diversity Inc. Don Sakamoto Dream Works SKG Edward Jones Ernst & Young EMC Federal Bureau of Investigation FDIC Federal Reserve Information Technology Fidelity Investments Fox Entertainment Group Frito-Lay Fulton County Government Genuity General Motors Company Georgia-Pacific Giant Robot Magazine Gilead Sciences GMAC Mortgage Hallmark Cards, Inc. Hewlett-Packard Hyatt Hotels & Resorts Hyphen Magazine Intel Intelligence Community Internal Revenue Service JCPenney J&H Marsh & McLennan John Hancock Financial Services Johnson & Johnson JP Morgan Chase & Co. Kaplan Test Prep Kaiser Permanente Ken Lee Foundation Kimberly-Clark Corporation KPMG Kraft Foods Kroger LaSalle Bank Lawrence Livermore National Lab LEAP Lenovo Liberty Mutual Group

t Lincoln Financial t Lockheed Martin t Los Alamos National Laboratory t Los Angeles Fire Department t Los Angeles Police Department t Lotus Development Corporation t Macy’s Inc. t MassMutual t Mars Incorporated t MBNA America t McDonald’s Corporation t MediaOne t Medtronic t MetLife t Microsoft Corporation t MillerCoors t Morrison & Foerster LLP t Motorola t Multicultural Foodservice & t Hospitality Alliance t Mutual of New York t National Security Agency (NSA) t NBC Television t Newell Rubbermaid t Nike t Northern Trust t Northrop Grumman t Ocean Spray Cranberries, Inc. t Office Depot t Pacific Gas and Electric Company Oracle t Paramount Pictures t Parson Group L.L.C. t PeopleSoft t Pepsi Bottling Group t PepsiCo t Philips Medical Systems t Pratt & Whitney t Procter & Gamble t Princeton Review t Priority Mortgage t Proctor & Gamble t R.R. Donnelley & Sons Co. t Ralph’s Grocery t Raytheon Company t t Robert Half International t Sachi Koto Communications, Inc. t Safeco Insurance Company t Salmon Smith Barney t Sanchez Daniels

t Sandia National Laboratories t Sanwa Bank t SBC Communications t Social Security Administration t Sodexo t Sony Pictures t Southern California Edition t Southern Company t Sovereign Bank t Stanford University t State Farm Insurance t State Street Corporation t Sun Life Financial t Sun Microsystems t Sysco t Target Corporation t The Coca Cola Company t The Mony Group t The Prudential t The Regent Berkley Wilshire t The Times Mirror Company t The Walt Disney Company t The Weather Channel t T-Mobile USA t Toyota Motor Sales t True North Communications t Tufts Health Plan t United Bindery t United Health Group t United States Navy t United States Secret Service t Universal Studios t UPS t US Asian Business Council t US Department of Agriculture t US West t Verizon Communications t Wachovia Bank t Wal-Mart t Walt Disney Parks and Resorts t Wang & Li t Warner Brothers t Wells Fargo t Westinghouse Electric Company t Wong Darroch Design Associate

National Association of Asian American Professionals—San Francisco |


Empowerment of the Asian American Community through Leadership Development The National Association of Asian American Professionals—San Francisco Chapter proudly invites you to join an exciting one-day leadership conference designed by today’s leaders to inspire and cultivate the next generation of Asian American leaders in our community.

GET INSPIRED Hear success stories and network with prominent Asian American leaders across multiple industries LEARN NEW SKILLS Acquire new skills to accelerate your career FIND YOUR DREAM JOB Meet the recruiters from some of the top companies looking to hire in the Bay Area

2012 Gateway to Leadership Conference Center Location UCSF Mission Bay Conference Center 1675 Owens Street Ste. 251 San Francisco, CA 94143-3008 Tickets at | | @naaapsf

2012 Gateway to Leadership Sponsor Prospectus  

This Sponsorship Prospectus provides you information about our organization and details the sponsorship and partnership opportunities. Thank...