restriction on the medium.
Deal with communication problems of a global
organization, which focuses to propagate
For the original brand campaign you need
the violent events, but also the everyday life
to choose at least 2 from the following regions
of non-peaceful areas around the world.
and events and 1 topic of your interest, to exhibit the campaign structure:
Your role as a designer is to come up with a brand and an original brand campaign, which sets the tone
of voice for the organization and shows fluency and
China Middle Eastern
Mind that the identity needs to communicate
in a multicultural context that extends in global
population scale. Also consider that the mediums must be, apart from appealing also accessible,
by all the age ranges above the childhood due to
the nature of some topics may be inappropriate.
Modern piracy in Somalia
Mexican drug cartel Syrian civil conflicts
Deliver a brand name, a brand identity, a brand-book
and an original brand campaign which will set the
Brazilian Favelas Militia
lead for all the following. Execute at least 3
expressions of the campaign without any
I need a simple logo to â€œhideâ€? the lyrical contrast between violent thematology and peacful every day life in violent areas.
E x ec u t i o n 1
EDITORIAL/POSTER Street art and poster design is
E di t o ri a l / C a lend a r
An editorial piece of work that will work both as an editorial
the main medium that has
publication and each page as
delivered the message
individual posters which can
of public demand traditionally.
be taken apart and promote the message of peace. Also provide a timeline of events of the past year and side info on matters. Form the content mainly through imagery, cultural idiomatisms, poetry and theatrical writings.
E x ec u t i o n 2
VIDEO Video advertising is the most common ammong all the age ranges. Traditionally delivered
I N F O R M AT I O N A L / P R O M OT I O N A L / VIDEO
Strong imagery that will convey a deconstucted definition of violence (mainly abstract) and will deliver
by TV but today also through
the message through
evocative techniques (sound, color, memory etc.) Show the similarities and the differences of violence and pleasure. Why people feel pleasure when they feel superior.
E x ec u t i o n 3
TAKE ACT Social media have revolutionized the way people organize protests. Today someone can organize a protest from his couch.
E V E NT S in the F O R M O F P R OTE S T S / E D I TOR I A L P E A C E S / ME MO R A B I L I A
Use the posters that are being distributed by the organization to turn cities into billboards. Most of the informational peaces of an organization is reaching mainly members of the organization which are already familiar with the situation. Take all these information on the street. Become modern heralds and unify people to feel strong again.