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Creative challenge

BRIEF

restriction on the medium.

Deal with communication problems of a global

Mandatories

organization, which focuses to propagate

For the original brand campaign you need

the violent events, but also the everyday life

to choose at least 2 from the following regions

of non-peaceful areas around the world.

and events and 1 topic of your interest, to exhibit the campaign structure:

Your role as a designer is to come up with a brand and an original brand campaign, which sets the tone

Broad Regions

of voice for the organization and shows fluency and

Africa

boldness.

China Middle Eastern

Mind that the identity needs to communicate

Latin America

in a multicultural context that extends in global

European Union

population scale. Also consider that the mediums must be, apart from appealing also accessible,

Specific Events

by all the age ranges above the childhood due to

Rwanda Massacre

the nature of some topics may be inappropriate.

Modern piracy in Somalia

Delivery

Mexican drug cartel Syrian civil conflicts

Deliver a brand name, a brand identity, a brand-book

Olympic games

and an original brand campaign which will set the

Brazilian Favelas Militia

lead for all the following. Execute at least 3

Burma

expressions of the campaign without any

Al Qaeda


I need a simple logo to “hide� the lyrical contrast between violent thematology and peacful every day life in violent areas.

Name


Logotype


E x ec u t i o n 1

EDITORIAL/POSTER Street art and poster design is

E di t o ri a l / C a lend a r

An editorial piece of work that will work both as an editorial

the main medium that has

publication and each page as

delivered the message

individual posters which can

of public demand traditionally.

be taken apart and promote the message of peace. Also provide a timeline of events of the past year and side info on matters. Form the content mainly through imagery, cultural idiomatisms, poetry and theatrical writings.


E x ec u t i o n 2

VIDEO Video advertising is the most common ammong all the age ranges. Traditionally delivered

I N F O R M AT I O N A L / P R O M OT I O N A L / VIDEO

Strong imagery that will convey a deconstucted definition of violence (mainly abstract) and will deliver

by TV but today also through

the message through

the internet.

evocative techniques (sound, color, memory etc.) Show the similarities and the differences of violence and pleasure. Why people feel pleasure when they feel superior.


E x ec u t i o n 3

TAKE ACT Social media have revolutionized the way people organize protests. Today someone can organize a protest from his couch.

E V E NT S in the F O R M O F P R OTE S T S / E D I TOR I A L P E A C E S / ME MO R A B I L I A

Use the posters that are being distributed by the organization to turn cities into billboards. Most of the informational peaces of an organization is reaching mainly members of the organization which are already familiar with the situation. Take all these information on the street. Become modern heralds and unify people to feel strong again.

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