AS Graphics – Project Briefs George Hurdle
Alzheimer’s Poster Campaign Ideas • •
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Research into the disease – Alzheimer’s Look at who is aﬀected – elderly (8000,000 people in the UK), but not always as there are 17,00 younger people. There will be over a million people suﬀering with demenRa by 2021. Play around with idea of memory loss and forgoTen memories Public campaign – range of posters, with diﬀerent designs, but all connected with a similar style and topic maTer Photography could mainly be old family photographs, and new ones that could possibly take of groups of people /key moments in life, The idea of melRng faces or blurring of the past. Needs to be sensiRve, but also quite shocking to really make an impact in the public Look at arRsts who have work with a similar topic maTer or who have created pieces that look blurred or melted Need to come up with an appropriate charity name and logo. It needs to be sensiRve, and not too much of a pun, as it could put people oﬀ and make the company and campaign look inappropriate.
Alzheimer’s Research • • •
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The most common type of demenRa, and there is no cure. The disease gets worse as it progresses, and oXen eventually leads to death. Most of the people who are diagnosed are over the age of 65, however people can develop the disease at a much younger age. The main early symptom is wen you can’t remember recent events, but as it progresses, confusion, irritability, aggression, mood swings, trouble with language and long-‐term memory loss all begin to develop and worsen. Many bodily funcRons also begin to deteriorate, which is what ulRmately lads to the death to the vicRm. The vicRms also tend to withdraw into themselves, and separate themselves from family and society. In general, aXer diagnosis, vicRms have roughly seven years to live. 8000,000 people are eﬀected in the UK, but not always as there are 17,00 younger people. There will be over a million people suﬀering with demenRa by 2021. Due to the vicRm’s withdrawals, the family and friends of the person are oXen pushed away, and therefore become deeply eﬀected by the disease and it’s consequences. The main caregiver (the person who the vicRm becomes totally reliant on) is oXen said to have been given an extremely heavy burden. It is also one of the most costly diseases that exist.
Alzheimer’s General Visual
Alzheimer’s Poster Campaign ArRst Visual
Januz Miralles – I parRcularly like his work due to the fact it is experimental with eﬀects and ideas, but has the same style throughout. I think the idea of the heads and face melRng away, and exploding, which could represent the way you begin to lose your mind and memories, like your brain is melRng away. I think it’s quite poignant and narraRve, and a similar idea could work well for the Alzheimer’s campaign.
Gerhard Richter – A lot of Richter's work is diverse, however some of them could easily be applicable for the Alzheimer’s campaign. The ﬁrst is in the style of an old family photography, which has been very slightly blurred and distorted like the memories. This eﬀect is similar for the second image. The last is a lot more distorted and eﬀecRve, and you have to look quite hard in order to see the people and see how they have been almost enRrely forgoTen.
John Baldessari – this work is a lot more colorful and eye-‐catching than the others on this page, and this is obviously due to the bright block secRons of colors. The ﬁrst two look like old photographs, which have been physically changed by blocking out faces and other details to show how memories are changed and there are some blank secRons in the mind. The last one doesn't’t necessarily show memory loss, but the colors make it interesRng, and the way they have extended the blocked faces into the body parts is very interesRng.
Photo ManipulaRon Ideas • • • • • • • •
Loads of diﬀerent possibiliRes, which could be daunRng because there is too much choice and freedom to come up with ideas. Diﬀerent secngs and people involved, which adds a lot of variety to the collecRon, however, you could sRck to the same people or secng throughout the collecRon, in order to make all of the individual pieces link together. Load of opportuniRes to take and use primary photographs, so I would need to be constantly aware of any opportuniRes that I could take pictures of. There could be a similar theme/secng running throughout the set of photographs A topic could be chosen that could explored through all of the pieces, e.g. a disease or emoRons about a topic A story could be chosen, and therefore told through a series of images. Like a fairy tale which I could make abstract and interesRng or a short story that I cold try to represent through a series of manipulated images. I would need to look into a range of diﬀerent arRsts who have created pieces of photo manipulaRon. E.g. Kyle Thompson, lissy Elle, Steve OTo, Fiddle Oak and Odessa Sawyer I think this would be quite a fun brief to take on, but It would also be quite complicated to create believable surreal images. It would take a lot of Rme and thought in order to come up with the ideas and then ﬁnd places to make them come to life. I would also be very complicated to make them look professional and believable. I think that playing around with the idea of scale and size would be eﬀecRve, and would allow for close up images, with smaller people within. I also has the opportunity to become something quite comic, bright and entertaining.
Photo ManipulaRon General Visual
Photo ManipulaRon ArRst Visual
Lissy Elle –these are a lot more playful and brighter and seem to tell more of a story than the previous arRst. She doesn’t play with scale, however I feel that she might play with the idea of imaginaRon, which would be something I would be interested in making pieces about. She likes to use a similar secng of the forest, but and she also adopts the use of props, which were probably replicated in order to increase their number. I think that they are visually intriguing and playful.
Kyle Thompson – I parRcularly like the way he uses ribbons and materials in order to create visually appealing images. They are very abstract but believable and convincing, and the use of what looks like silk make the piece ﬂow and look relaxing. Even though they are calming and relaxing, the second two have an almost eerie and dark sense of danger and death to them. I think the technique needed would be quite complicated and diﬃcult, but I feel that the end result would be very eﬀecRve.
Sawyer Odessa – Out of all of the arRsts, this is the most obscure, unrealisRc and cartoonish. Its hard to tell what is the photography, and what is digitally created, however the overall ﬁnished pieces are very eﬀecRve. The remind me of Alice in Wonderland, especially the second one, and play with the fantasy genre. I personally might b interested with combining fantasy and magic together, and explore these in my collecRon.
Fiddle Oak – All of these designs are very divers and diﬀerent, although they all seem to play with the idea of scale and size. They make the human (adult and child) smaller, and place them in diﬀerent situaRons and secngs. I originally thought that scale would be an good idea for me to invesRgate, and by looking at these, I can see that I would be able to be really creaRve and imaginaRve with my deigns and ideas, and would be able place myself or others in really obscure and interesRng situaRons. It would also provide the opportunity to work with close-‐up photography.
Quote Ideas • • • • •
There are many diﬀerent inspiraRonal quotes that would be suitable to turn into artwork I would have to ﬁnd a few diﬀerent ones, and come up with connotaRons, themes and meanings to bring out in a design The design needs to transfer well and eﬀecRvely onto a t-‐shirt, so the design needs to be something that someone would realisRcally want to wear. I would need to look at diﬀerent arRsts who have worked with quotes or leTers, and also at t-‐shirt designs The design doesn’t necessarily need to represent the quote exactly, but I would have to look into the background of the quotes I will select, and would need too think about what they mean, and how they could be represented in a naturalisRc or abstract way. I would have to use a combinaRon of digital typography, and Would also have to take photographs that could bring out themes. I could try an d create some leTers out of everyday objects, or other things physically, and then I could photograph them and incorporate them within my designs.
Quote ArRst Visual
Out of the three briefs I have thought about, I feel that this is my least favorite, and the one that I have the least iniRal ideas about. I therefore think that I will research the other two in further detail., in order to come to a solid ﬁnal decision.