Page 1

AS Graphics  –  Project  Briefs   George  Hurdle  

Alzheimer’s  Poster  Campaign                                                Ideas   •  • 

•  •  • 

•  •  • 

Research into  the  disease  –  Alzheimer’s     Look  at  who  is  affected  –  elderly  (8000,000  people  in  the  UK),  but  not  always  as   there  are  17,00  younger  people.  There  will  be  over  a  million  people  suffering  with   demenRa  by  2021.     Play  around  with  idea  of  memory  loss  and  forgoTen  memories   Public  campaign  –  range  of  posters,  with  different  designs,  but  all  connected  with   a  similar  style  and  topic  maTer   Photography  could  mainly  be  old  family  photographs,  and  new  ones  that    could   possibly  take  of  groups  of  people  /key  moments  in  life,  The  idea  of  melRng  faces   or  blurring  of  the  past.   Needs  to  be  sensiRve,  but  also  quite  shocking  to  really  make  an  impact  in  the   public   Look  at  arRsts  who  have  work  with  a  similar  topic  maTer  or  who  have  created   pieces  that  look  blurred  or  melted   Need  to  come  up  with  an  appropriate  charity  name  and  logo.  It  needs  to  be   sensiRve,  and  not  too  much  of  a  pun,  as  it  could  put  people  off  and  make  the   company  and  campaign  look  inappropriate.    

Alzheimer’s Research   •  •  • 

•  •  •  • 


The most  common  type  of  demenRa,  and  there  is  no  cure.  The  disease  gets  worse  as  it   progresses,  and  oXen  eventually  leads  to  death.     Most  of  the  people  who  are  diagnosed  are  over  the  age  of  65,  however  people  can  develop   the  disease  at  a  much  younger  age.     The  main  early  symptom  is  wen  you  can’t  remember  recent  events,  but  as  it  progresses,   confusion,  irritability,  aggression,  mood  swings,  trouble  with  language  and  long-­‐term   memory  loss  all  begin  to  develop  and  worsen.  Many  bodily  funcRons  also  begin  to   deteriorate,  which  is  what  ulRmately  lads  to  the  death  to  the  vicRm.     The  vicRms  also  tend  to  withdraw  into  themselves,  and  separate  themselves  from  family  and   society.     In  general,  aXer  diagnosis,  vicRms  have  roughly  seven  years  to  live.     8000,000  people  are  effected  in  the  UK,  but  not  always  as  there  are  17,00  younger  people.   There  will  be  over  a  million  people  suffering  with  demenRa  by  2021.     Due  to  the  vicRm’s  withdrawals,  the  family  and  friends  of  the  person  are  oXen  pushed  away,   and  therefore  become  deeply  effected  by  the  disease  and  it’s  consequences.  The  main   caregiver  (the  person  who  the  vicRm  becomes  totally  reliant  on)  is  oXen  said  to  have  been   given  an  extremely  heavy  burden.   It  is  also  one  of  the  most  costly  diseases  that  exist.      

Alzheimer’s                                                            General  Visual  

Alzheimer’s  Poster  Campaign                        ArRst  Visual  

Januz Miralles  –  I  parRcularly  like   his  work  due  to  the  fact  it  is   experimental  with  effects  and     ideas,  but  has  the  same  style   throughout.  I  think  the  idea  of  the   heads  and  face  melRng  away,  and   exploding,  which  could  represent   the  way  you  begin  to  lose  your   mind  and  memories,  like  your   brain  is  melRng  away.  I  think  it’s   quite  poignant    and  narraRve,  and   a  similar  idea  could  work  well  for   the  Alzheimer’s  campaign.  

Gerhard Richter  –  A  lot  of  Richter's  work  is  diverse,   however  some  of  them  could  easily  be  applicable  for  the   Alzheimer’s  campaign.  The  first  is  in  the  style  of  an  old   family  photography,  which  has  been  very  slightly  blurred   and  distorted  like  the  memories.  This  effect  is  similar  for   the  second  image.  The  last  is  a  lot  more  distorted  and   effecRve,  and  you  have  to  look  quite  hard  in  order  to  see   the  people  and  see  how  they  have  been  almost  enRrely   forgoTen.    

John Baldessari  –   this  work  is  a  lot   more  colorful  and   eye-­‐catching  than   the  others  on  this   page,  and  this  is   obviously  due  to   the  bright  block   secRons  of  colors.   The  first  two  look   like  old   photographs,   which  have  been   physically   changed  by   blocking  out   faces  and  other   details  to  show   how  memories   are  changed  and   there  are  some   blank  secRons  in   the  mind.  The  last   one  doesn't’t   necessarily  show   memory  loss,  but   the  colors  make  it   interesRng,  and   the  way  they   have  extended   the  blocked  faces   into  the  body   parts  is  very   interesRng.  

Photo ManipulaRon                                      Ideas     •  •  •  •  •  •  •  • 


Loads of  different  possibiliRes,  which  could  be  daunRng  because  there  is  too  much  choice  and   freedom  to  come  up  with  ideas.   Different  secngs  and  people  involved,  which  adds  a  lot  of  variety  to  the  collecRon,  however,  you   could  sRck  to  the  same  people  or  secng  throughout  the  collecRon,  in  order  to  make  all  of  the   individual  pieces  link  together.     Load  of  opportuniRes  to  take  and  use  primary  photographs,  so  I  would  need  to  be  constantly   aware  of  any  opportuniRes  that  I  could  take  pictures  of.   There  could  be  a  similar  theme/secng  running  throughout  the  set  of  photographs   A  topic  could  be  chosen  that  could  explored  through  all  of  the  pieces,  e.g.  a  disease  or  emoRons   about  a  topic   A  story  could  be  chosen,  and  therefore  told  through  a  series  of  images.  Like  a  fairy  tale  which  I   could  make  abstract  and  interesRng  or  a  short  story  that  I  cold  try  to  represent  through  a  series  of   manipulated  images.       I  would  need  to  look  into  a  range  of  different  arRsts  who  have  created  pieces  of  photo   manipulaRon.  E.g.  Kyle  Thompson,  lissy  Elle,  Steve  OTo,  Fiddle  Oak  and  Odessa  Sawyer   I  think  this  would  be  quite  a  fun  brief  to  take  on,  but  It  would  also  be  quite  complicated  to  create   believable  surreal  images.  It  would  take  a  lot  of  Rme  and  thought  in  order  to  come  up  with  the   ideas  and  then  find  places  to  make  them  come  to  life.  I  would  also  be  very  complicated  to  make   them  look  professional  and  believable.     I  think  that  playing  around  with  the  idea  of  scale  and  size  would  be  effecRve,  and  would  allow  for   close  up  images,  with  smaller  people  within.  I  also  has  the  opportunity  to  become  something  quite   comic,  bright  and  entertaining.      

Photo ManipulaRon                                            General  Visual  

Photo ManipulaRon                                                            ArRst  Visual  

Lissy Elle  –these  are  a  lot  more  playful  and  brighter  and  seem  to  tell  more   of  a  story  than  the  previous  arRst.    She  doesn’t  play  with  scale,  however  I   feel  that  she  might  play  with  the  idea  of  imaginaRon,  which  would  be   something  I  would  be  interested  in  making  pieces  about.    She  likes  to  use  a   similar  secng  of  the  forest,  but  and  she  also  adopts  the  use  of  props,   which  were  probably  replicated  in  order  to  increase  their  number.  I  think   that  they  are  visually  intriguing  and  playful.  

Kyle Thompson  –  I  parRcularly  like  the  way  he  uses  ribbons   and  materials  in  order  to  create  visually  appealing  images.   They  are  very  abstract  but  believable  and  convincing,  and   the  use  of  what  looks  like  silk  make  the  piece  flow  and  look   relaxing.  Even  though  they  are  calming  and  relaxing,  the   second  two  have  an  almost  eerie  and  dark  sense  of  danger   and  death  to  them.  I  think  the  technique  needed  would  be   quite  complicated  and  difficult,  but  I  feel  that  the  end  result   would  be  very  effecRve.  

Sawyer Odessa  –  Out  of  all  of  the  arRsts,  this  is  the  most  obscure,   unrealisRc  and  cartoonish.  Its  hard  to  tell  what  is  the  photography,   and  what  is  digitally  created,  however  the  overall  finished  pieces  are   very  effecRve.  The  remind  me  of  Alice  in  Wonderland,  especially  the   second  one,  and  play  with  the  fantasy  genre.  I  personally  might  b   interested  with  combining  fantasy  and  magic  together,  and  explore   these  in  my  collecRon.    

Fiddle Oak  –  All  of  these  designs  are  very  divers  and  different,   although  they  all  seem  to  play  with  the  idea  of  scale  and  size.   They  make  the  human  (adult  and  child)  smaller,  and  place   them  in  different  situaRons  and  secngs.  I  originally  thought   that  scale  would  be  an  good  idea  for  me  to  invesRgate,  and   by  looking  at  these,  I  can  see  that  I  would  be  able  to  be  really   creaRve  and  imaginaRve  with  my  deigns  and  ideas,  and  would   be  able  place  myself  or  others  in  really  obscure  and   interesRng  situaRons.  It  would  also  provide  the  opportunity   to  work  with  close-­‐up  photography.    

Quote                                                                                      Ideas   •  •  •  •  • 

•  • 

There are  many  different  inspiraRonal  quotes  that  would  be  suitable  to  turn  into   artwork   I  would  have  to  find  a  few  different  ones,  and  come  up  with  connotaRons,  themes   and  meanings  to  bring  out  in  a  design   The  design  needs  to  transfer  well  and  effecRvely  onto  a  t-­‐shirt,  so  the  design  needs   to  be  something  that  someone  would  realisRcally  want  to  wear.     I  would  need  to  look  at  different  arRsts  who  have  worked  with  quotes  or  leTers,   and  also  at  t-­‐shirt  designs     The  design  doesn’t  necessarily  need  to  represent  the  quote  exactly,  but  I  would   have  to  look  into  the  background  of  the  quotes  I  will  select,  and  would  need  too   think  about  what  they  mean,  and  how  they  could  be  represented  in  a  naturalisRc   or  abstract  way.   I  would  have  to  use  a  combinaRon  of  digital  typography,  and    Would  also  have  to   take  photographs  that  could  bring  out  themes.     I  could  try  an  d  create  some  leTers  out  of  everyday  objects,  or  other  things   physically,  and  then  I  could  photograph  them  and  incorporate  them  within  my   designs.  

Quote                                                                                                          ArRst  Visual  

Out of  the  three  briefs  I  have  thought  about,  I  feel  that  this   is  my  least  favorite,  and  the  one  that  I  have  the  least  iniRal   ideas  about.  I  therefore  think  that  I  will  research  the  other   two  in  further  detail.,  in  order  to  come  to  a  solid  final   decision.    

As graphics briefs