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Fashion Promotion 1079 Jo Malone Georgina McCann Student ID: 24862142 Individual A3 Moodboards - Brand Identity - Advertising Campaign - Magazine Article - Product Launch Event - Product Launch Invitation - Online Promotion

Oh so British! With the anitcipation of 2012 UK events, we are feeling proud to be British and it seems that so are our favourite British brands!

I don’t know about you, but here at Woman & say that you’re not at all excited? Home we can hardly wait for the Summer. Not Fashion in particular is on excellent form for only will the nights be longer and the weather these events with Stella McCartney warmer (we can hope), but there is also the designing the Olympic uniforms and Vivienne highly anticipated Diamond Jubilee and, who Westwood’s exclusive range of Diamond could forget, the Olympics. So this year really Jubilee dresses commerarting those that have seems the time to get into that British spirit and actually been worn by our beloved Queen celebrate the red, white and blue. Elizabeth over the years. Yes it is undoubetdly going to be chaos in Lon- But you would be forgiven for thinking I want don, and yes you will probably need to get on to patriotic in a slightly more understated way, the tube an hour earlier to even have a hope of definitely considering there might not be an getting into work on time but can you really occassion suitable to wear a dress fit for a Queen, except if you were perhaps meeting the Queen herself! And there is a solution brought to us by our favourite British perfumer, Jo Malone. We all love Jo Malone and the touching story of how she began creating fragrances in her bath tub in 1994 and now she is giving back the love with a new limited edition scent designed in the theme of the Diamond Jubilee. Using natural ingredients from flowers Wisley Vanilla, Red Geranium and Blue Lobelia (red, white and blue), this beautiful fragrance is available exclusively for 2012 so don’t delay!

Filled with delicate scents that you can find in the beautiful British countryside, you will be transported to a floral haven after the first squirt. You can instantly spot the ‘Wisley Vanilla, Red Geranium and Blue Lobelia Cologne’ by its signature logo of a British flag made entirely from red, white and blue flowers. We don’t envy the person that had to plant those! This new scent coincides perfectly with Jo Malone’s most recent collection ‘London Blooms’. Also only available for a limited period, the 3 fragrances in the ‘London Blooms’ collection are inspired by the art of botanical gardening and beautiful English lawns. Decorated with a vintage vibe floral illustration, they have been highly anticipated by Jo Malone fans and they certainly did not fail to please when they were released in March this year. This is why the ‘Wisley Vanilla, Red Geranium and Blue Lobelia Cologne’ is expected to be a triumph. To celebrate the launch of their new fragrance, Jo Malone will be hosting an exclusive garden party at Wimpole Estate in Cambridge. With a very British inspired garden and set in the heart of the Cambridgeshire countryside, this National Trust property is the perfect place to hold a party inspired by those infamous garden events held by the Queen herself. If scones and tea don’t excite you though, then possibly the special guest appearance of Kate Moss might! Sun dresses and hats are a must and it is the perfect way to kick start the bank holiday Jubilee weekend on 2nd June. Although the event is invite only, Jo Malone are currently holding a competiton for 2 lucky winners to win tickets to the events. Visit now for your chance to enter and to also find out more about the new ‘Wisley Vanilla, Red Geranium and Blue Lobelia’ and where you can get your hands on it!

Jo Malone Invites You...

would like to invite you to the launch of their new fragrance ‘Wisley Vanilla, Red Geranium and Blue Lobelia’.

In celebratiom of the Queen’s Diamond Jubilee we will be hosting a garden party at Wimpole Estate in Cambridgeshire on Saturday 2nd June.

There will be a special guest appearance from the face of British fashion herself, Kate Moss.

The event will be held between 1pm - 7pm. Dress to impress.

BEST OF BRITISH Introducing the limited edition Wisley Vanilla, Red Geranium and Blue Lobelia Cologne >


2 Tickets to the Best of Britsh Product Launch at Wimpole Estate in Cambridgeshire with a special guest appearance from Kate Moss. Click to enter >

Jo Malone Moodboards  

These moodboards are from my final first year project. The module was 'Fashion Promotion' and I chose to launch a new fragrance in the Jo Ma...