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Delivering Corporate Happiness Genuine Business Professional Skills Development A practical Progamme from Genuine Business for your Business This Progamme addresses key elements for Continuous Professional Development and qualifies for CPD hours Genuine Business 2011

Š Genuine Business 60 Tarvin Road, Littleton, Chester, CH3 7DF, Cheshire, UK Registered in England No. 6642362


Professional Skills Development

Delivering A Happiness Based Business

Š Genuine Business 60 Tarvin Road, Littleton, Chester, CH3 7DF, Cheshire, UK Registered in England No. 6642362


Introduction This Progamme has been created as a result of our passion to create ‘Happiness’ within business and to aid the development of business skills within professional business environments. Our approach is simple but very different from many coaching programmes around today. Genuine Business programmes nurture the innate talents of your teams focussing on your teams strengths and playing to their talents. This is the first step towards integrating ‘Happiness’ in your business by creating moments of Delight. ‘Delighting your Customer’ - often said rarely delivered. By understanding moments of Delight within your business you can create a truly ‘Captivated Customer’ - there are a number of steps we go through to help you achieve this: • • • • •

Identify how to create ‘stickiness’ to attract and addict the ‘Captivated Customer’ Choose Your Attitude Be Present Make Your Customers Day Have FUN!

Delivering Delight is the culmination of 30 passionate years working with many businesses across many sectors culminating in the realisation that successful businesses continually develop relationships both internally and externally whilst forming strategies and ideas that appeal Delight and create Happiness. Individuals learn how to articulate the possibilities of their Value Proposition and in so doing differentiate themselves from their competitors. This programme offers a ‘land of opportunity’ especially in the current World economic climate. Traditionally businesses around the world work with processes that are often similar or even the same. While common processes can often streamline businesses saving time and cost their very nature often limits passion and opportunities for differentiation. Good customer service has never been enough! If you can provide your customer with a positive surprise then their inclination to tell others about their experience will soar then your business is on its way in developing the addicted customer who will become a coach for your business.

© Genuine Business 60 Tarvin Road, Littleton, Chester, CH3 7DF, Cheshire, UK Registered in England No. 6642362


The problem is even when we do things right and all the boxes are ticked still 70% of customers will walk away from doing business with you. Why? Your customer service proposition was not good enough – you did not Delight your customer, you didn’t deliver to them you didn’t ‘touch’ your customer; you failed, so where do we look for our answers? ...................................................We look at ourselves!

Essentially it is a crucial process of self analysis. This Progamme will help your business retain customers and build your customer base for your future. Retaining customers is the way to guarantee you stay in business – it secures your future. This Progamme will help you work out the right balance of profits, passion and purpose for your business.

© Genuine Business 60 Tarvin Road, Littleton, Chester, CH3 7DF, Cheshire, UK Registered in England No. 6642362

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