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We bring a unique integrated approach to each project combining strategy, space design, and brand storytelling to better understand design opportunities from many perspectives and craft holistic and engaging user experiences at a variety of scales. We build from an understanding of people and cultures, current market trends, and emerging technologies to seek new, creative ways to expand experiences, drive lasting emotional connections, and create spaces that define the trends of the future.






Unlike the typical architecture approach simply of the 'how' in space design we are incorporating the 'why' provide clients with a holistic approach to experience design with diverse perspectives




All projects start with the intent. Using business strategy and design thinking methodologies we work with you to define the potential solutions and craft a plan to find the answer. Using our expertise, we identify market trends, define positioning and differentiation strategies within the competitive landscape, identify strategies for growth, and align design opportunities with business goals and customer needs. Services Offered: Primary Interviews On-site Observations Feasibility Study Ethnographic Research / Market Research and Analysis Real Estate Strategy Vision Workshops Post-Opening Evaluation




In a competitive market, it is essential to define brand identity. Our team will work closely with you to bring your concept to life. Using the project strategy, we will develop and provide a uniquely branded experience that connects with visitors and creates memorable experiences that keep them coming back. Services Offered: Brand Assessment Brand Strategy and Positioning Naming Visual Identity Systems/Logo Design Communication & Messaging Strategies Copywriting Brand & Identity Guidelines Brand Engagement Training Print Collateral Design Point of Purchase Communications In-Store Brand Communications Packaging Design Environmental Graphic Design Signage & Wayfinding Design Merchandising




With a firmly established strategic approach and concept, we will work with you to bring the design of the space to life through careful planning and effective problem solving. No design opportunity is too large or small for our team. Services Offered: Prototype Design Experience Concepting & Design Planning + Test Fits Sustainable Design & Architecture Fixture Design Pop-Up Design Design Guidelines Prototype Standards Construction Documentation Construction Administration Fabrication Coordination Roll-Out Architectural Services Roll-Out Process Development Construction Project Management Services



According to Gensler's 2016 Experience Design Index Research, which studied the impact of design on experience, great experiences go further than customer service, product value, and design. Great experiences excel at intangible attributes like beauty, uniqueness, authenticity, inspiration, and intuitiveness. Single use spaces are becoming obsolete. People are working, eating, socializing, exercising, having fun, taking classes and shopping everywhere. People may set out with one intention for entering a space, but indicate a higher experience rating if given the opportunity to engage in multiple activities. Together, our integrated approach of Strategy, Brand, and Space will go beyond just beautiful design to craft memorable experiences that support a variety of intents and go beyond the tangible attributes in an effort to form lasting emotional connections.






Our team leverages a repeatable design process to deliver meaningful experiences. Working with our clients, this framework is dialed in to deliver maximum value.





Discover: Our team diverges, gathering information and understanding through strategic research. Define: Taking what was gathered in the Discover phase, our team converges – synthesizing the research, identifying themes and insights that provide opportunities for design and programming requirements. Design: Moving from strategy to design, our team diverges once again – developing an array of conceptual designs from the opportunities identified in the Define phase. Deliver: Through client feedback, a direction is established and our team works to bring it to life from design development through construction administration.





Sfoglina's new Italian-inspired restaurant design appeals to the projected nostalgia of walking into the home of an Italian grandmother and welcoming the guest to a warm and intimate dining experience. Michelin-starred chef Fabio and his wife, Maria Trabocchi, created Sfoglina to build a neighborhood-friendly restaurant with moderately priced yet world-class Italian cuisine in the Van Ness/Forest Hills neighborhoods of DC. "Sfgolina" typically refers to a woman making hand-made pasta in the Italian culture, which serves as the inspiration for the restaurant's food and open-concept design.




McEvoy Ranch is the largest producer of organic estate grown olive oil in the United States. Gensler was asked to redevelop McEvoy Ranch's signature retail concept in the San Francisco Ferry Building, with the goal of enhancing the brand's positioning and awareness in the community. Gensler went one step further and helped the client articulate other areas of the brand's image- both in the store and on packaging. Along with distinct photographic imagery and natural materials, Gensler brought new meaning to McEvoy's "fresh from the ranch" approach, enhancing the brand's local California image in the high traffic area of the Ferry Building. Throughout the process, Gensler has focused on increasing the profile of the McEvoy name. The store design will bring a warmer, friendlier, and approachable customer experience. Fixtures and finishes allow for an optimized approach to merchandising, visual displays, and product hierarchy, with McEvoy's olive oil front and center in the brand story.



The client approached Gensler to help them expand their interest in local and sustainable products into the retail market with a modern interpretation of an old fashioned general store. Located on a highly visible main street in Old Greenwich, Connecticut, the store is at the center of the community both literally and figuratively. The large windows in front were left free of display so the open shelving inside the store, stocked with products ranging from jewelry to gardening supplies, can be seen from the street. The “heart� of the store is an over-sized cashwrap that incorporates a gift wrapping station, various merchandising opportunities for small gifts, toys, and candy, and ample counter space for the merchant to sit down and engage with their customers.



It’s hard to think of a more picturesque dining venue. You’re sitting in a dimly lit banquette with gold hanging lights, attractive tiles, and seats lining the windows overlooking the Shanghai Bund skyline, packed in with people to see and be seen. Venetian mask hang from the ceiling and the menu opens with the instruction “enjoy the theater of food”; the concept of creating a dramatic storytelling experience revolving around Italian food and culture was the principle theme of the restaurant’s design and visual identity. The theatrical theme doesn’t stop with the décor – even the name ATTO PRIMO means “First Act” in the language of the theatre. Nestled within Shanghai’s historic Five on the Bund building, the dramatic views from Atto Primo’s first location sets the tone for founding visionary Gianluca Serafin’s latest dining concept. The venue’s open space concept brings together the three areas of “Sonetto,” “Drama”, and “Satira”. ‘Drama’ provides a more secluded, private ambience while ‘Satira’ allows guests to observe the artistry of the restaurant’s world class chefs preparing meals.



OSSO&KRISTALLA HOUSTON, TX The Crawford Street Restaurants—Potente and Osso & Kristalla—are inspired by two fictitious towns in Italy. Potente is the mature, sophisticated, and upscale sister, while Osso & Kristalla is the young, playful, and more casual sister. Osso & Kristalla is a Italian restaurant that transitions from day to night—serving business lunches to late night cocktails. The light, airy space alludes to an Italian trattoria, with twostory volume ceilings, large open windows, and patrons pouring out onto an outdoor courtyard. Osso & Kristalla's aesthetics are soft and rustic with a rough, sawn beam ceiling and custom wall coverings. The casual design is communicated through whimsical and playful elements, including bronze and black light fixtures, beige and green banquettes, butcher-block tabletops, and an open concept kitchen, bringing diners closer to the action.



Peska Seafood Culture is an interpretation of an authentic fresh market seafood restaurant from Mexico that is uniquely tailored to the American market. Making a debut in Houston’s mixed-use center BLVD Place, Gensler has designed Peska as a prototype concept that can be rolled out in various urban cities across the U.S. Peska blends a branded retail component with an upscale and dynamic dining experience. Guests can view and choose their fresh fish selection from the open-air market area of the restaurant to dine-in or take it to go. A hand-picked selection of packaged spices and herbs complement the seafood available for purchase and create a complete market experience.



Located in Minneapolis’ North Loop area in the historic Loose-Wiles Building (a former turn-of-the-century biscuit factory), The Freehouse was designed as a place for people who really love beer. The new restaurant/brewpub celebrates the craft of making beer from the inside out. The interiors have a raw industrial character expressed in exposed mechanical systems, light and dark raw metals, concrete, wood and burlap curtains. Outside a grain silo stores 72,000 pounds of grain which is used in the beer-making process as well as in signature dishes.



Recalling New York’s Bowery Lane at the end of the 18th century, when it became the city’s most well-heeled and stylish street attracting grand residences, opulent theaters, and the burgeoning banking industry. The Bowery Lane kitchen has assembled a collection of local flavors and textures reminiscent of industrial era New York including an updated cocktail bar styled from the era. The exposed brick walls and exposed concrete feature with black leather banquettes, deco fixtures, and an oversized 18 seat communal table.




KATHLEEN JORDAN, AIA, CID, LEED BD+C PRINCIPAL As a Firmwide Retail Practice Area Leader and Studio Director, Kathleen Jordan has led award-winning projects for Neiman Marcus, Armani Exchange, Barney’s New York, Uniqlo, and Adidas. Her prior experience as both an outside consultant and an inhouse designer gives her a unique and holistic perspective into retail planning and design. In addition to directing high-profile retail projects, Kathleen also leads Gensler’s research on global retail trends. She personally developed the white paper, “Resurgence of the Department Store” in 2012, and she has spoken on topics such as “Shopping the Globe” and “Beyond the Flagship” at international conferences. Kathleen was selected by readers of Design: Retail magazine (formerly DDI) as one of the top Retail Influencers of the Year for 2014 and she was inducted into The Retail Design Institute (RDI)’s Legion of Honor in 2017.

SELECT PROJECT EXPERIENCE Neiman Marcus, Various Locations Barney's New York Flagships, Various Locations Holt Renfrew Ogilvy, Montreal, Quebec Adidas - Fifth Avenue Flagship, New York, NY Back 40 Mercantile, Old Greenwich, CT Burger Heaven, New York, NY Cole Haan, Phipps Plaza, Atlanta, GA CoolMess Ice Cream Parlor, New York, NY Dylan’s Candy Bar Cafe, 3rd Avenue, New York, NY Lincoln Road, Miami, FL The Grove, Los Angeles, CA Fred Segal LAX, Los Angeles, CA SLS Hotel, Las Vegas, NV Princess Cruise Lines, Royal Princess On Board Retail Royal Caribbean Cruise Lines, On-board Retail Stubhub Flagship, New York, NY Topshop, 608 5th Avenue New York, NY NBA Retail Flagship Store New York, NY

SIZE (SQ FT) 265,000 45,000 1,120 3,000 3,500 1,500 1,200 4,500 2,300 2,200 4,000 10,000 6,400 45,000


BRYAN SOUTHWICK, AIA DESIGN MANAGER // RESTAURANT ARCHITECT Bryan possesses an extensive knowledge into the design, construction, and operations for new-build or renovation of restaurants, retail and hospitality projects. With 14 years of accomplished experience in boutique design in San Francisco Bryan has recently joined Gensler Charlotte to expand on this experience. Bryan has a comprehensive background in all phases of design, with a concentration of design documentation, presentation methods, and finish/furniture selections. He is a licensed Architect in North Carolina and has extensive operational experience with a range of local and national clients. Well-versed on both the technical and imaginative sides of the practice, he strives to build spaces that are exquisite, pragmatic and timeless. His work has been featured in Architectural Record, GQ, California Home + Design and Hospitality Design magazine.

SELECT PROJECT EXPERIENCE Tompkins Hall - Creative Office, Charlotte, NC Bank of America Gateway Cafe, Charlotte, NC Sofas + Cheers Brand Identity, Morrisville, NC Asian Box, multiple locations in CA* Delaware North Company* Cross Grains Brewery Concept, various location Yosemite National Park, CA, 25 Lusk, San Francisco, CA* Barrel House Tavern, Sausilito, CA* Nordstrom* Bazille, The Woodlands, TX Bistro Verde, Vancouver, Canada Habitant Bar, Seattle, WA eBar, Torrance, CA Pausa Restaurant and Bar, San Mateo, CA* Graton Casino, Rohnert Park, CA* M.Y. China Stones Gambling Hall & Tavern Citrus Heights, CA* Volta, San Francisco, CA*

SIZE (SQ FT) 83,000 4,000 4,000 1,250 2,000 10,000 15,000 5,000 4,000 8,000 750 2,000 4,000 10,000 25,000 8,000

*Work Prior to Gensler 39


Courtney is a technical designer with extensive retail experience. She works directly with clients to understand the specific design goals and programmatic needs of each project. Architectural Designers such as Courtney develop design concepts to accommodate the clients’ space needs and assist the client in meeting their real estate goals. Courtney ensures that the project is sited on the clients’ property to take advantage of the site’s indigenous qualities and its appropriate community context.

SELECT PROJECT EXPERIENCE I Love Juice Bar* Park Road Shopping Center, Charlotte, NC YAFO Kitchen, Charlotte, NC* Midwood Smokehouse* Park Road Shopping Center, Charlotte, NC CO – Sushi, Charlotte, NC* 204 North, Charlotte NC* McDonald’s* Major Remodel Program, NE and MW Chili’s Various US Locations* Panera Bread* Various North Carolina Locations*

SIZE (SQ FT) 3,500 4,500 5,000 5,000 4,000

*Work Prior to Gensler


SETH BAIRD DESIGNER Seth works closely with Bryan Southwick for all aspects of a project’s design. He not only develops the conceptual design, but carries through the full detailed development of a design. Seth translates programming data into space planning and schematic studies, exploring design concepts and develops these concepts in detail. Seth is passionate about focusing on the decorative elements – furniture program, color palettes, finish selection, planting, artwork and accessories.

SELECT PROJECT EXPERIENCE 129 Ombre - Building Repositioning Charlotte, NC Confidential Retail Grocer Rollout Multiple US locations Tupelo Honey Cafe, Franklin, TN* Rize Artisan Pizza & Salad, Atlanta, GA* Zoës Kitchen* 20+ locations, Southeast US The Cowfish, Atlanta, GA*

SIZE (SQ FT) 163,742 42 locations 6,000 4,000 3,000 7,000

*Work Prior to Gensler


ANDREW MARCO BRAND STRATEGIST With his experience as both a designer and strategist, Andrew helps clients identify cultural drivers and develop compelling stories that strengthen brands and engage users. Andrew has worked in a variety of industries and with some of the largest brands in the world – developing everything from design and business strategy to full brand and product designs. His background and education in human centered design provides the lens necessary when crafting strategies intended to resonate with, and solve for, user needs. Since joining Gensler, Andrew has been a key member of the Charlotte consulting practice focusing on brand strategy. His ability to lead research practices and understand culture helps inform design and project intent.

SELECT PROJECT EXPERIENCE Tompkins Hall - Creative Office, Charlotte, NC Workplace Strategy Workplace Brand Strategy Workplace Brand Design AT&T Discovery Capital One West Creek, Richmond, VA Workplace Brand Strategy Workplace Brand Design District, Dallas TX Brand Strategy Dentsply Sirona, Charlotte, NC Brand Strategy Crisco Professional Cooking Spray* Graphic Packaging Design Martha White Gluten Free Cornbread and Muffins* Graphic Packaging Design Pillsbury Fluffy Frost* Graphic Packaging Design

SIZE (SQ FT) 83,000 4,500 5,000 5,000 4,000

*Work Prior to Gensler


APPENDIX *Select work by the Charlotte design team outside of Gensler.




Nordstrom - Habitant Bar - on the 3rd floor of the original flagship store in Seattle, Washington. This is a newer concept for the Nordstrom Restaurant Group with Habitant being a full liquor bar inside the retail environment. The bar is situated against the windows, very much open to the store, while floating liquor display boxes create the backdrop of the bar. Rosewood veneer paneling is used on the bar die wall and millwork. Calacutta Oro runs continuous on the front and back bar counter tops and also clads the back bar walls. The central “Hollywood� liquor display, long back bar and angled counter shape give the bar emphasis. The space is further outlined by a floating wood and acoustical felt frame-andpanel ceiling and a solid brass and wood rail. The seating area incorporates cocktail lounge seating, banquettes and one signature communal table. The overall bar design aims to create the quintessential cocktail bar with a modern, timeless look and feel and provide a respite for shoppers.

Bryan Southwick, CCS Architecture

photography - Aaron Leitz



Bazille, is a new full service bistro concept for Nordstrom. The space is laid out around a bar at the entry which connects bar dining and main dining. The backdrop to main dining is the exhibition style kitchen warehouse windows. The ceilings and mechanical ductwork are left exposed except for hung wood ceiling panels over dining and a floating ceiling punctuated by a custom light fixture over communal tables that projects towards the restaurant entry. The floor–to-ceiling windows with booth furniture seating create a strong indoor | outdoor connection from the restaurant to the exterior patio dining. Like the menu, the design of the space is casually sophisticated with a warmth and comfort everyone can relate to. Natural materials such as hickory, acacia woods, concrete bar countertop, and hot rolled steel play off materials like Heath tile and patterned upholstery fabric. The overall material compositions aims to bring authenticity and craft to the store’s overall modern aesthetic.

Bryan Southwick, CCS Architecture

photography - Ben Hill



Perched on the third floor of the northeast corner of downtown Vancouver’s new Nordstrom store, Bistro Verde restaurant is a destination restaurant oasis in the center of the urban environment. The 200 seat restaurant is defined by a series of signature tables – wine table, chef ’s table and bar communal table. The remaining seating groupings are balanced between booths, banquettes, and floating 2 and 4 top tables. The heart of the restaurant, the “kitchen box” displays the exhibition style cooking open to dining through warehouse windows. Materials like exposed existing concrete, warm and natural grain woods, hot rolled steel, fired kiln shelf tiles, and modeled porcelain floors; complement materials like amber artistic slump glass, custom pendant light fixtures, belting leather panel walls and rich leather upholstery fabrics. The restaurant interiors play on the locale of the Canadian Pacific Northwest, recreating an open warehouse feel in a refined retail environment.

Bryan Southwick, CCS Architecture

photography - Aaron Leitz



The Bazille restaurant in the new Nordstrom Del Amo store in Torrance, CA. With an open glass façade, decorative sun screening and exterior terrace dining, the restaurant has a strong presence from the street and commanding views towards the Pacific Ocean to the west. The restaurant is a local destination for shoppers and dining guests alike. The restaurant’s floor to ceiling glass, bringing in natural light and framing exterior views through the restaurants floor to ceiling glass façade. The restaurant’s main dining area is accented by a large decorative illuminated hung ceiling element. Flanking dining on either end is an open but glassed in exhibition style kitchen and on the opposite end an internally illuminate mirror back bar display wall. These large focal features, create openness between the store and restaurant. The overall material compositions aims to bring authenticity and craft to the store’s overall modern aesthetic.

Bryan Southwick, CCS Architecture

photography - Aaron Leitz


Bryan Southwick, CCS Architecture

photography - Paul Dyer

Bryan Southwick, CCS Architecture

photography - Paul Dyer


M.Y. China is Celebrity Chef Martin Yan's second showcase restaurant at the Graton Resort & Casino in Rohnert Park. His modern interpretation of traditional, high-end Chinese cuisine is a paired with ancient culture and authentic ingredients. The 8,000 square feet restaurant spans over two floors. Guests enter from the casino floor past the inviting bar and beneath an undulating red ceiling element comprised of vertically oriented red acoustical fabric panels. With 175 seats, the first floor is comprised of several areas for eating and drinking; the bar, “temple room”, main dining room and bar seating along the full exhibition kitchen, where “Noodle Dancers” are the star of the show, preparing fresh noodles and wok dishes for all to see. In the mezzanine there is a dining for 50 overlooking the restaurant below. The surrounding space can be divided into smaller areas for private parties and features a custom dragon graffiti-inspired mural by tattoo artist Khalil Rintye of Ed Hardy Tattoo City in San Francisco. Bryan Southwick, CCS Architecture

photography - Paul Dyer 61


Stones is a boutique 25,450 square foot gambling hall, restaurant, and bar. As an entertainment destination, it is meant to be engaging, enticing, and exciting; yet without the typical glitz found at most casinos. It’s really designed for the locals and those that will drive from other parts of the California Central Valley with references to the ‘American Road House’ and ‘Route 66’. The Main Hall leads to the bar, with two rows of blackjack tables on either side The main bar, anchors Sammy’s Bar & Grill, which has a live-fire exhibition kitchen, and assorted dining areas for 150 people. Flanking the main hall are tables for Asian and California games and The Saloon a ‘Poker Room’, with 18 tables used primarily for playing Texas Hold ‘em. This room is designed to be a discrete experience from the main space with an interior which is a bit ‘western’. It has its own bar, and at the end of the room are 2 fireplaces with a massive longhorn steer head above.

Bryan Southwick, CCS Architecture

photography - Paul Dyer 63



*Unbuilt Project

Bryan Southwick, CCS Architecture


This new 3,500 square foot Izakaya is located in San Francisco’s Upper Market/Castro, designed as a gem for the neighborhood and as a city destination. The ownership team is headed by Yoshi Tome and Paul Quinn from Sushi Ran in Sausalito. As a Japanese Izakaya, it’s meant to be a local neighborhood place for eating and drinking. The restaurant was designed to look and feel subtly Japanese, and therefore modern, also fitted to the expectations of San Francisco diners. Overall, its DNA is that of many Japanese interiors: mixed wood, detailed carpentry, and artful craft. All of the carpentry and majority of the furniture was built on site for the utmost in authenticity.

Bryan Southwick, CCS Architecture

photography - Paul Dyer 67


Located in the iconic San Francisco Ferry Building with sweeping views of San Francisco Bay. The centerpiece oyster bar sports a concrete and oyster shell top by Bohemian Stoneworks in Sebastopol and a base of handmade blue tiles by Blue Slide Art Tile in Point Reyes Station. All of the project’s metal fabrication is by Eclipse Design in Petaluma. The shelves at the cocktail bar are from an original 1880’s redwood foundation at the Hog Island farm in Marshall. Hog Island’s history and geographical setting is referenced throughout and fabrication and artwork is by local artists and craftsmen. Recycled materials were used whenever possible and include East coast sinker cypress, oyster shells in the oyster bar top, and ipe wood from the Coney Island boardwalk used to build seating. Bryan Southwick, CCS Architecture

photography - Paul Dyer 69


Located on the scenic waterfront of Sausalito, Barrel House Tavern occupies the space was once the original ferry terminal that shuttled passengers from Sausalito to San Francisco before the opening of the Golden Gate Bridge. With 140 seats, the 5,000 SF restaurant embodies a sense of craft in the culinary concept and restaurant interiors. Efforts were made to retain the historical characteristics, including reclaimed maple lining the barrel vaulted ceiling, and framing the windows and deck overlooking the water. Existing cement plaster arches were refinished and polished, and lined with formed bronze. The bar walls were finished with hand wooven belted leather. All furniture was custom designed and fabricated, and all the dishware was provided by Health Ceramics produced in their factory a few miles away.

Bryan Southwick, CCS Architecture

photography - Paul Dyer



The clients wanted a ‘destination’ for eating and drinking that would be unique, sophisticated, and upscale….the kind of place they would want to go. They knew they had bought a great warehouse, which was formerly for smoking and packing meat. The architectural goal became clear in that we needed to not only create a great restaurant, but a notable one with high energy and social buzz, which would reward the urban epicureans for dinners and late-night drinking. The brick façade was opened up to allow light in and to expose the architectural guts of the inside. The 2-story space was then ‘cut-up’ to become one and yet also two; where the main dining area is on the second level which then overlooks the lounge below with its hanging fireplaces. The key design direction that brings the interior to life is the intentional counterpoint between the existing heavy timber and masonry to the new urbane finishes of polished plaster, stainless steel, and reflective glass.

Bryan Southwick, CCS Architecture

photography - Paul Dyer 73


Asian Box, a home grown Vietnamese brand out of Palo Alto, CA was looking for a reboot of their brand for their existing 5 stores and to carry out reconcepted prototype design for their next 5 stores. Their "Farm to Box" brand is built in a relatively small, approximately 1,250 SF spaces, around an open kitchen, similar to street carts in Vietnam. Asian Box was looking for an authentic, finely crated space for their guests. The design highlights their fine casual brand with custom furniture, lighting, materials, signage and menuing. The design worked to enhance the brands high volume sales and increase throughput and effeciency.

Bryan Southwick, CCS Architecture

photography - Frank Klein


Courtney Pollman, D3 Studio 77


Courtney Pollman, D3 Studio 79

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Gensler Charlotte F&B Qualifications  
Gensler Charlotte F&B Qualifications