Page 1

At a Glance


C O NTE NT S

3

About Big Science Media

5–8

About Genome

Audience Distribution Awards Contributors 9

Company Highlighs

10

Product Highlights

11

On the Horizon

12 Contributors 13 Team 15

2

Editorial Calendar with Deadlines


A B O UT B I G S C I E N C E M E D IA

Through its unique, award-winning products, Big Science Media is a source of information and empowerment for people who are interested in learning about how their treatment options are changing due to the precision medicine movement and the genomic revolution. Big Science Media’s flagship product, Genome, is the first and only consumer magazine in the U.S. focused exclusively on precision medicine and genomics. With nearly 300,000 readers each quarter, Genome acts as an information bridge, bringing relevant insight and knowledge to patients and professionals about evidencebased solutions available today and the promising treatments of tomorrow. Through the magazine, its website, an annual genetic counseling award, books, and mobile apps that educate players about genomics, Big Science Media is perfectly positioned for exponential growth as this emerging field advances.

3


A B O UT B I G S C I E N C E M E D IA

Genome Magazine

2016, we produced the book “Code Talkers,” an extension

Genome is the first consumer magazine solely focused

of our “Code Talker Award” contest. The book contains a

on genomics and personalized medicine. Genome covers

selection of the top essays from the contest, along with

the personalized medicine stories of today and the break-

beautiful photography that highlights genetic counselors

throughs of tomorrow, so people have the information they

and the bond they have with their patients.

need to get the targeted treatments they deserve. Each quarterly issue provides advertisers a prime opportunity

Apps and Games

to reach a passionate audience with over 100,000 copies

Engagement through the use of mobile apps and games

distributed per issue.

keeps customers interested in a sponsor’s brand. In 2016,

genomemag.com

we launched “Genome Genius,” a fun and exciting game that can be downloaded onto your mobile device through

The Genome website, genomemag.com, is the go-to des-

iTunes. The game features daily quizzes that teach players

tination online for authoritative consumer content focused

about genomics and precision medicine. A leaderboard

on personalized medicine. Averaging over 16,000 unique

shows how players are rated. “Genome Genius” can be

users per month, genomemag.com visitors are information

customized for companies interested in training staff on

seekers who use the site as a launch pad for research into

precision medicine topics and used at conferences as a

precision medicine. Online partners have seen significant

traffic driver to a sponsor’s exhibit. More products are

traffic increases resulting from exposure on our site. This

set to launch in 2017.

August, genomemag.com will debut its first redesign. Podcasts, video, native and sponsored content, banner

Newsletters

ads and mobile apps will be introduced. Additionally, ex-

Electronic newsletters provide a quick and easy way to

clusive content will be published daily, adding significant

reach an audience passionate about personalized medi-

value to the site.

cine between the months of our printed publication. Our

Supplements

newsletter is electronically sent to a readership of over 9,000 people. We regularly send out a new issue newsletter

Genome’s supplements provide readers an in-depth look

to provide a preview of the upcoming edition of Genome.

at a particular subject matter. Sponsored supplements

Newsletters also cover our events, such as “Understand

provide advertisers a unique opportunity to present an

Your Genome” and the “Code Talker Award.”

enhanced look into the subjects tied to their products. Supplements can be bound into or poly-bagged with the

Content licensing

magazine to distribute to nearly 300,000 Genome readers.

Genome is known for its accuracy and attention to detail

Events

when dealing with the complex topics of genomics and personalized medicine. Companies have leveraged the

Our events bring together thought leaders and lay au-

expertise of the Genome editorial library by licensing our

diences to interact and to create conversations that re-

content to use on their websites for audience education.

sult in the evolution of care. At our “Understand Your Genome” event, participants spent the day learning from

Custom Publishing

and connecting with precision medicine leaders. At our

One of Big Science Media’s core capabilities is devel-

“Code Talker Award” event, Genome subscribers read from

oping content that breaks down complicated scientific

essays about genetic counselors who had an impact on

information into language that resonates with patients

their lives, culminating in an award to the top genetic

and their caregivers. We offer that expertise to our cli-

counselor or “Code Talker.”

ents through the co-development of patient education

Books Presenting the complex world of genomics and precision medicine in a consumer friendly way is our strength. In

4

materials, including new patient welcome kits, disease awareness products, point-of-care materials, digital content, primers, and more.


A B O UT G E N O M E

“The timing is absolutely perfect for a consumer magazine on personalized medicine and genomics. The public is hearing about the breakthroughs regularly, and they are eager to be empowered with this type of information.” — Dr. Geoffrey Ginsburg, Executive Director, Center for Personalized and Precision Medicine, Duke University

G E N O M E I S A Q UA R T E R LY M AGA Z I N E that

covers the personalized medicine stories of today and the breakthroughs of tomorrow, so that patients have the information they need to get the targeted treatments they deserve. When patients fully understand how personalized medicine transforms the prevention, diagnosis, and treatment of chronic and life-altering diseases, they will be able to have informed, meaningful conversations with their healthcare professionals. In the past, most medical treatments were designed to treat an average patient. Some treatments, like chemotherapies, work for some patients but not for all. Precision medicine will change all that. Precision medicine will focus on the individual — considering a person’s genes, environment, and lifestyle to develop treatments tailored specifically to each human being. As this era of genomic medicine quickly approaches, consumers will need to understand how to navigate this new medical landscape. Genome magazine is the first and only consumer magazine in the personalized medicine space. It is an information bridge, bringing relevant insight and knowledge to patients, families, and caregivers about evidence-based solutions available today, as well as the promising treatments that tomorrow could bring. Genome magazine is a companion and guide to help healthcare consumers explore the world of personalized medicine and make informed health decisions that will help them live better and longer.

5


AU D I E N C E

GENDER

R E A D E R B R E A K D OW N

55%

45%

Female

Male

52%

AG E

48%

Patient/ consumer

Healthcare provider

( P E RC E N T )

21–23 3.5 24–34 15.2 35–44 12.9 45–54 18.9 55–64 20.7 65+ 28.9

MARRIED

79

%

INCOME

( P E RC E N T )

$0–35k 18.8 $35–50k 10 $50–75k 19.7 $75–100k 16.1 $100–125k 10.4 $125–150k 7.8 $150k+ 17.2

E D U CAT I O N

( P E RC E N T )

Completed Graduate School 25.7 Completed College 28.2 Attended College 24.4 Completed High School 16.7 Attended High School 5

H O M E OW N E RS H I P

85

%

Northeast:

22.4%

East No. Central:

12%

West No. Central: 4% South Atlantic:

6

23.2%

South Central:

10.6%

Mountain:

7.2%

Pacific:

20.2%


D I S TR I B UTI O N

Each quarter, Big Science Media publishes 114,000 copies of Genome for national distribution to medical institutions where personalized medicine is a priority. We make copies of Genome available in the point-of-care setting, where treatment options are being explored and patient education is taking place. Distribution includes targeted outreach to professionals who are dedicated to offering their patients the most effective, efficient, individualized care available — based on the latest genomic research.  

TA RG E T E D O U T R E AC H TO:

Specialty Physicians

(cardiologists, neurologists, oncologists, etc.)

Genetic Counselors Patient Education Departments Geneticists Specialty Pharmacies Patient Navigators Office Managers Personalized Medicine Service Providers Select Nonprofits

Genome also offers home subscriptions on a complimentary basis. Requesters receive home delivery of each quarterly issue to enjoy and save for future reference.

Total Circulation

114,000 Rate Base

100,000 7


AWA R D S & R E C O G N ITI O N

1 ST P L AC E

F I N A L I ST

S I LV E R AWA R D

Best Feature Story

Best Single Article

Cover Design

“Change Your Microbiome,

“Food as Medicine”

Winter 2015

Change Yourself”

Winter 2014

Dallas Society of Visual

Spring 2014

Folio:Awards

Communications

F I N A L I ST

3 R D P L AC E

1 ST P L AC E

Best Full Issue

Awards for Excellence in Health

Best Full Issue

Winter 2014

Care Journalism

Spring 2014

Folio:Awards

“Growing a Family Tree”

Folio:Awards

Folio:Awards

Winter 2015

F I N A L I ST

South by Southwest 2015 David Carr Prize for Emerging Writers 1 ST P L AC E

Lena Huang

F I N A L I ST

Best Single Article

Cover Design

“Rocking the Ages”

Summer/Fall 2014

Spring 2015

F I N A L I ST

Society of Publication Designers

Folio:Awards

Best Event “Partnering to Bring Whole Genome Sequencing to the General Public” for our 2015 UYG Program 2016 MPA Imagination Awards

1 ST P L AC E

F I N A L I ST

Overall Design

Cover Design

Top Women in Media

Winter 2014

Fall 2015 

Susan McClure

Folio:Awards

Society of Publication Designers

Entrepreneurial category Folio:Magazine 2016

8


C O M PA N Y H I G H LI G HT S

First-in-class consumer magazine in a rapidly growing market, covering all aspects of

An efficient staff of six

MD, PhD, executive director of the

people, led by an experienced

Duke Center for Personalized and

management team with strong

Precision Medicine.

the movement toward precision

publishing.

backgrounds in consumer health

medicine and the genomic

Content focused on

revolution making it possible.

the most active, emerging areas

Loyal readership among

in medicine across a variety of

healthcare professionals who

diseases ranging from cancer

read each issue and then make

and cardiovascular disease to

capitalize on long-term market

the magazine available to their

Alzheimer’s and autism.

trends such as custom publishing,

patients.

Ideally positioned to

content licensing, and online tools.

An expanding web presence with an 94.1%

An emerging book publishing program that

Immediate growth opportunities include capitalizing on a growing

includes both traditional publishing

web presence and website

increase in 2016 page views over

opportunities and self-published,

(genomemag.com), developing

2015. Our number of web users

sponsored products.

mobile apps, and pursuing

has increased by 136.9% in 2016

additional book and special project

over 2015 levels. Of those, new

opportunities.

users make up an average of about 82.4% each month.

An editorial board of thought leaders headed by nationally renowned geneticist, Misha Angrist, and Geoff Ginsburg,

9


P RO D U C T H I G H LI G HT S

Brand Equity             Big Science Media® An award-winning media company specializing in educating consumer audiences about precision medicine and genomics. Genome® Quarterly, first in class, award-winning print and digital magazine.         Genome Genius™ Fun, competitive mobile app for people interested in learning about genomics. Launched December 2016 Code Talker Award™ Essay contest and book project, honoring genetic counselors. Launched September 2016 Oh SNP!™   E-newsletter that engages with subscribers between issues.     Biome Braniac™ Fun, competitive mobile app for people interested in learning about the microbiome. 2017 launch Your Health is Personal®

A secondary trademark that accompanies the Genome logo on the quarterly magazine.

EverydayDNA™ Daily, monthly, and yearly insights based on a subscriber's genomic data. Users will enjoy Genome articles, along with curated content, served in order of relevance — based on a users genomic information. Fall 2017 launch.

10


O N TH E H O R I ZO N

I N JA N UA RY 2 0 1 5 , President Barak Obama announced

with data being transmitted to both the patient and the

the bilateral support of the Precision Medicine Initiative (PMI)

physician via Bluetooth-enabled smart phones. The ap-

— a government-funded project through the NIH, aimed

petite for scientific content written for the lay audience

at seeking cures for genetic and life-altering diseases, like

represents significant opportunity for our business.

cancer and Alzheimer’s, through funding the research of

While the genomics revolution is just beginning to take

genomics. The initiative includes a goal of sequencing one

hold in the U.S., other countries are steps ahead. Well-

million citizens who will opt-in to participate in genomic

organized genomic sequencing initiatives are underway in

research. Several of Genome’s advisory board members

global markets like Dubai, where the government is hoping

are actively involved in formulating a strategy around this

to sequence every citizen, and the U.K., where a 100,000

initiative. Everyone agrees that consumer awareness and

person sequencing effort is underway. Foreign editions

education are tantamount to achieving this goal. Genome

of Genome are being requested on a regular basis. Two

magazine is in discussions with the NIH around making the

near-term opportunities include content licensing deals

magazine available as an educational component for par-

for foreign editions in both China and India.

ticipants of the PMI.

Exciting initiatives released in 2016 include Genome

As consumer awareness of genomics continues to grow,

Genius — a fun and engaging game developed as a mo-

Genome is perfectly positioned to capitalize on the need

bile app, meant to educate healthcare professionals on

for credible, consumer-friendly genomic health educa-

genomics and precision medicine, and the Genome annual

tion. Direct-to-consumer genetic testing companies like

Code Talker Award — an essay contest and book project,

Helix, Arivale, 23andMe, and AncestryDNA are launching

meant to highlight the incredible dedication of genetic

by the handful every day. These web-based platforms

counselors, held in partnership with the National Society

need content to create “stickiness” for their sites. Fitness

of Genetic Counselors.

tracking companies, like Jawbone and Fitbit, are eager to

In 2017, the team is focused on digital expansion op-

incorporate educational resources into their products to

portunities in order to deliver relevant content in a man-

provide added value to the product’s end user. Genome

ner in which people are most comfortable. Whether it’s

has been approached to provide genomic content around

books, the magazine, events, podcasts, video or games,

fitness-inspired topics, like the connection between a

Big Science Media will have something for everyone with

healthy gut and weight management, for example. Even

an interest in genomics.

medical devices like heart monitors are going wireless,

11


C O NTR I B UTO R S

E D I TO R- I N - C H I E F

E D I TO R-AT- L A RG E

Misha Angrist

Geoffrey S. Ginsburg, MD, PhD

Associate Professor of the Practice,

Executive Director, Duke Center

Duke University; Senior Fellow in

for Personalized and Precision

Science & Society, and Visiting

Medicine; Professor of Biomedical

Associate Professor of the Practice,

Engineering, Duke Pratt School

Stanford School of Public Policy;

of Engineering; Director, Center

Associate Director of the Genome

for Genomic Medicine, Duke

Sciences & Policy Certificate

University; Professor of Medicine, Professor of Pathology, Duke University Medical Center

E D I TO R I A L A DV I SO RS

Jehannine Austin, PhD,

Thai Ho, MD, PhD

Michael Linderman, PhD

Eric Topol, MD

CGC/CCGC

Assistant Professor,

Assistant Professor, Icahn

Director, Scripps

Associate Professor and

Division of Hematology/

Institute for Genomics

Translational Science

Canada Research Chair,

Oncology, Mayo Clinic

and Multiscale Biology,

Institute; Chief Academic

UBC Departments of

Arizona

Department of Genetics

Officer, Scripps Health;

and Genomic Science,

Professor of Genomics,

Howard J. Jacob, PhD

Icahn School of Medicine

The Scripps Research

Faculty Investigator,

at Mount Sinai

Institute

Psychiatry and Medical Genetics Vence L. Bonham, JD

Executive Vice President

Chief, Education and

for Medical Genomics,

Jack Maypole, MD

Steven Tucker, MD,

Community Involvement

and Chief Medical

Director of Pediatrics,

FACP, FAMS

Branch, Division of Policy,

Genomics Officer,

South End Community

Senior Consultant,

Communications and

HudsonAlpha Institute for

Health Center; Director

Medical Oncology

Education, National

Biotechnology

of Comprehensive Care

and Internal Medicine,

Program, Boston Medical

Tucker Medical,

Center

Singapore; Global Health

Human Genome Research Institute, National

Jean Jenkins, PhD, RN,

Institutes of Health

FAAN

Advisor, Singapore

Clinical Advisor, Genomic

Amy M. Miller, PhD

Arthur Caplan, PhD

Healthcare Branch,

Executive Vice President,

Professor of Bioethics

Division of Policy,

Personalized Medicine

Kristin Weitzel,

and Director, Division

Communications and

Coalition

PharmD, CDE, FAPhA

of Medical Ethics, NYU

Education, National

Langone Medical School

Human Genome Research

Sharon Terry

Professor and Associate

Institute, National

President and CEO,

Director, Personalized

Institutes of Health

Genetic Alliance

Medicine Program,

W. Andrew Faucett, MS, LGC

Telecommunications

Clinical Associate

Pharmacotherapy and

Director of Policy and

Howard Levy, MD, PhD

Translational Research,

Education, Office of the

Assistant Professor,

University of Florida

Chief Scientific Officer,

Division of General

College of Pharmacy

Geisinger Health System

Internal Medicine and McKusick-Nathans Institute of Genetic Medicine, Johns Hopkins

12

University


O U R TE A M

FOUNDER & PUBLISHER

fessor at Duke University’s Social

circulation in its market. Prior to

Susan McClure

Science Research Institute, a

CURE Media Group, Lena worked

Susan McClure brings 31 years

senior fellow in Science & Society,

for Riddle Productions as a writer

of journalistic experience to her

and visiting associate professor

and editor. At Riddle, Lena won an

role as publisher of Genome and

in the Sanford School of Public

Emmy nomination for writing that

oversees the vision and business

Policy as part of the DeWitt Wallace

was developed into a computer

strategy for the organization. Prior

Center for Media & Democracy.

game called “Stranger Adventures.”

to its launch, she spent 10 years as

He is the associate director of

Before Riddle, Lena wrote and

the publisher of CURE — a maga-

the Genome Sciences & Policy

edited for several consumer

zine for cancer patients, survivors,

Certificate. He serves as the lead of

publications. More recently, Lena

and caregivers. During her tenure

the Public Impact & Engagement

served as a judge on the 2015

at CURE, she also served as vice

track for the MA in Bioethics &

Folio: Eddie & Ozzie Awards and

president of patient engagement

Science Policy and as a faculty

as a board member for the 2017

for McKesson Specialty Health.

mentor. In his work, he explores

SXSW program. She was a finalist

Under Susan’s direction, she and

the intersection of biology and so-

for the 2016 David Carr Prize for

her team have been honored for

ciety, especially as it relates to the

Emerging Writers. Lena has a BFA

outstanding journalism by many

governance of human participation

in journalism and a BA in political

professional media organizations,

in research and medicine. As the

science from Southern Methodist

including Folio, the American

fourth participant in the Personal

University. She also has a MA in

Society of Magazine Editors,

Genome Project, he was among

urban affairs from the University of

the American Cancer Society,

the first to have his entire genome

Texas at Arlington.

Magazine Publishers of America,

sequenced and made public. He

and Media Industry News. In 2016,

chronicled this experience in his

C R E AT I V E D I R E C TO R

Susan was honored by Folio as one

book, Here is a Human Being: At

Sam Solomon

of the “Top Women in Media” and

the Dawn of Personal Genomics.

Sam Solomon is a Texas-based

was invited by the Personalized

Angrist has an MFA from the

creative director and photographer

Medicine Coalition to its board

Bennington Writing Seminars, an

with over a decade of publishing,

of directors — the first journalist

MS in genetic counseling from the

web, and mobile design experi-

to receive such an honor. Susan

University of Cincinnati, and a PhD

ence. Originally from Southern

has over 22 years of experience

in genetics from Case Western

California, he received a BFA in

delivering first-class sales and

Reserve University.

Communication Design at the University of North Texas. His

management strategies to leading and start-up media and healthcare

E D I TO R I A L D I R E C TO R

work has been recognized by the

organizations and is especially

Lena Huang

Society of Publication Designers,

skilled at creating collaborative

Lena Huang drives editorial

Folio, Communication Arts, Print,

partnerships that result in highly

strategy and ensures all products

and Graphis, and can be seen in

respected educational offerings for

are consistent with Genome’s

past issues of American Way, Texas

patients and healthcare providers.

mission. Previously, she was

Monthly, and D Magazine.

editorial director for CURE Media E D I TO R- I N - C H I E F ( C O N S U LTA N T )

Group and CURE magazine, an

M A N AG I N G E D I TO R

Misha Angrist

award-winning publication for

Katherine Lagomarsino

Misha Angrist is associate pro-

cancer patients with the largest

Katherine Lagomarsino has been

13


O U R TE A M

a writer, editor, and reporter for

Audience Experts in 2010 in an

consumer publications for more

effort to help small businesses

than 15 years. She began her ca-

grow their online presence using

reer in interior design and lifestyle

the tools and experience typically

publications and has contributed

only available to large companies.

to such magazines as Metropolitan

Thad graduated from Pepperdine

Home, Martha Stewart Living,

University in 1994 with a BS degree

People, American Way, Southwest:

in Business Administration.

The Magazine, and D Magazine. In 2012, she transitioned to the

DESIGNER

healthcare side of journalism and

Jordan Crane

became CURE Media Group’s

Jordan Crane is a designer with

managing editor of books and

a minimalistic and conceptual

special projects. There she helped

approach. He earned his BFA in

produce award-winning books

Communication Design at the

created specifically for patients. At

University of North Texas in May

Genome, she continues to sharp-

of 2017. Jordan’s career began at

en her skills for making difficult

Genome as an intern, after which

science understandable to a lay

he joined the full-time team.

audience. Katherine graduated

His work has been recognized

from University of Texas at Austin

by the Dallas Society of Visual

with a MA in journalism.

Communication and the Society of Publication Designers. Jordan

C I R C U L AT I O N & M A R K E T I N G D I R E C TO R

Thad Stammen Thad Stammen has worked in audience development and marketing for over 15 years. He served as a subscription manager of Primedia’s McMullen Argus division before serving as circulation director for Cowboys & Indians magazine. Thad was also circulation director of D Magazine, a privately-held city and regional magazine company focused on providing the city of Dallas with the most accurate and up-to-date information about what to do and where to go. Thad’s efforts shifted full time to the world of online marketing, launching

14

currently lives and works in Dallas.


2 0 17 G E N O M E E D ITO R IA L CA LE N DA R

Spring

Fall 2017

In the spring issue, Genome will focus on how to create

In the fall issue, Genome will feature a deep dive into

a successful advocacy organization for rare diseases.

Huntington’s disease. Another feature will spotlight ex-

Another feature will delve into vaccines that boost the

panded carrier testing for recessive diseases. We will also

body’s immune system to fight cancer. Our deep dive will

cover the current ACLU lawsuit on behalf of patients who

examine epilepsy. We will also explore if genetic testing

want all their genetic information, not just test results,

motivates behavior changes and will look into the overt-

from BRCA1 and BRCA2 testing. Other topics include ge-

esting of the MTHFR gene. Readers will learn about Native

netic counseling in Latino communities and the Human

Americans and genetic research.

Vaccines Project — a public-private initiative to accelerate the development of next-generation vaccines and

Summer

immunotherapies.

Genome will examine the current uses in clinics of the gene editing technique called CRISPR. An additional

Winter 2017

feature will look at how muscular dystrophy advocates

Genome will debate the ownership of DNA: if you get

are working with the FDA on drug approvals. Our deep

a genetic test, do you own the information? Our deep

dive will explore how precision medicine is changing the

dive will explore how precision medicine is changing

treatment and diagnosis of colorectal cancer. Other top-

the treatment of prostate cancer. Other topics include

ics include screening college athletes for sickle cell trait

the ethical concerns of genetically testing minors and a

and new technology and treatments in the fight against

project called Genome in a Bottle — a public-private con-

opioid addiction.

sortium to develop the technical infrastructure to enable

the translation of whole human genome sequencing in clinical practice.

2017 Deadlines Issue

Space

Materials

Published

Spring

2/21

3/3

3/28

Summer

5/8

5/15

6/13

Fall

8/7

8/15

9/12

Winter

11/9

11/21

12/19

Rates are gross. 15% discounts will be given to recognized agencies. For advertising inquiries, contact Susan McClure at 972-905-2921 or smcclure@genomemag.com.

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