LeverageAppliedAI&Human ExperiencetoAvoidChatGPTHype Risk
AspectreishauntingAI-thespectreof hype.AIalludestohumancapabilities. Butmost“AIsolutions”don’tgetnear havingthose.Nordotheyanswerkey questions:whatvaluecanAIaddtoa business,howandwhatarethecosts andrisks?
Majorbreakthroughsannounceddailysuggest the“AItrain”hasleftthestationandbusinesses mustscrambletogetaboardorbeleftbehind. Whilstdoingnothingisnotanoption,inreality,AI isanumbrellatermwhichoversellsitselfandcan misleadmanagersintohighdeploymentfailure rates.
MostpracticalusecasesofAIimproveexisting businessprocessesinstraightforwardways. But“AI”rarelydeliversanendtoendprocess. AIisanarrayoftechnologieswithdifferent uses,highprecisionandspeed,theabilityto learnfrommistakesandtheneedtolearnfrom humanstoimprove.
UntilanAIgoesdownthehuman experiencelearningcurve,itwillmake mistakes.AnAIneedstimetosoakup humanexperienceandlearnfrom correctionsuntilitisfinetunedfora specificusecase.Itisfinetuningwhich maximizesbenefitstothebusiness.
Theproblemforthebusinessownerismaking thedecisiontogetinvolved,identifyingtheuse caseandselectingwhichAItouse.IgnoreAI andthebusinesswillgetleftbehind.Selectthe wrongAIandtheimpactcouldbeexpensive. Getitright,andproductivitygainsof40%plus couldresult.
Startwiththeusecase.Identifymundane businesstasksrequiringdatainput,repetitionor prediction.AIwilldothembetter,fasterand cheaper.Selectatask.TackleitwithaquickAI pilottest.Comparethebefore/afterperformance tocalculatethegain.Ifsuccessful,doanother task.
Mostbusinesseshavedistinct,datadriven, repetitiveandpredictiontasksaspartofa process.UseAItoimplementtasksand humanstocorrecterrors.AI’sgraduallylearn fromhumanedits,thelevelofautomationwill increase,andtheoutlineofan"endtoend" processwillcomeintoview.
ThelessonforalladoptersisAIisnotyet readyforprimetime.AppliedAIisbrilliantat executingdatadriven,repetitiveorpredictive tasks.GenerativeAIcreatesoriginalcontent. Butbothneedtimetolearnfromhuman correctionssoperformancecanbefinetuned tothetaskathand.
DigitalBizstates“Don'thugelyinvestorgo overboard.Pickajobneedingdataentry, repetitionorprediction.AIwilldoitmore proficientlyandcost-effectively.Doasmall pilot.Comparebeforeandafter.Don'tforget people-themoreAIslearnfromstaffthe greaterthebusinessvalue."
UsingDigitalBiz,smallercompaniescan exploitcontentproduction,organization, anddisseminationcapabilitieswithout payingthroughthenoseorinvestinghuge amountsoftime.It'sanefficient,lowrisk andaffordablewaytostartleveragingAI forbusinesssuccess.
