BuggyraRacingatDakarRallywaswatchedby millionsoffansaroundtheworld
Intotal,BuggyraenteredthreetrucksinthemaineventandoneintheDakarClassicas wellastwoBuggyraCan-AmsintheT3LightPrototypecategoryforthe45theditionofthe DakarRallywhichtookplacefrom31Decemberto15JanuaryinSaudiArabia.
Anincredible131.2millionpeoplewatchedBuggyraon TV,andfollowedtheirendeavoursintheprintand digitalmediaaswellasonsocialmedia.
Thereachwasglobal,withtheChinaaccountingfor 29%,followedbySaudiArabiawith15%and Czechiawtih15%.
InTVbroadcastingalone, Buggyra'scontentaccountedfor morethan170hours.
Duringtheevent,over8.200 articlesaboutBuggyraZMRacing werepublishedbothinprintand online.
Onsocialmedia,allaccountsassociatedwithBuggyraoritsindividualmembers totaledforalmost1.4millionviewsofwhichtheofficialteamaccountsandthesocial mediaaccountsofdriverAliyyahKolocmadethelargestpart.
The"Tatrawoodcutter"videowasseenbythreemillion peopleonTikTok.
Buggyra'smostviewedvideoon Instagramwasseenby2.1million peopleandby1.1millionpeopleon theofficialDakarsocialmedia.
ThankstoeveryonewhoenjoyedtheDakar RallywiththeBuggyrathroughsocialmedia andnetworksandtheteamisalready lookingforwardtothenexteditionofthis greatadventure!Moreinfo:https://www.
