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2020 MEDIAKIT SUNSET MEDIAKIT 2020 1


OUR MISSION

To unlock the awe of the infinite West in the home, in the world, and through the human spirit.

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KNOWS THE WEST BEST Sunset is the definitive lifestyle brand of the modern American West. Sunset is the single most trusted resource for a national audience aspiring to live the Western lifestyle. Sunset inspires and informs followers across the full range of platforms on which they consume content, as well as through memorable events and experiences

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CONTENT PILLARS TRAVEL + ADVENTURE Road Trips Camping Wine Country Destination Guides National Parks

FOOD + DRINK Garden-To-Table Grilling Wine & Beer Cocktail Crafting Parties & Menus

HOME + GARDEN Decorating & Design Home Tours DIY Projects Outdoor Living Landscaping

LIFESTYLE Wellness Gift Guides Shopping Technology Family & Pets

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GROWTH + ENGAGEMENT Cultivating an ever-expanding community of brand loyalists through quality content, active audience dialogue, and superior knowledge of lifestyle trends and patterns.

7MM+

2.5 - 3.5%

TOTAL CROSS-PLATFORM REACH INDUSTRY-LEADING SOCIAL ENGAGEMENT

150% YOY

TOTAL SOCIAL AUDIENCE GROWTH

125% YOY

#SUNSET INSTAGRAM COMMUNITY GROWTH

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2.5 - 3.5%


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CONNECTING ON ALL PLATFORMS PRINT

DIGITAL + SOCIAL

EXPERIENTIAL TV 10 SUNSET MEDIAKIT 2020


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THE AUDIENCE

Always seeking their next great adventure, the Sunset reader is a natural pioneer who sets trends and influences the world around them. From exploring on off-the-grid hikes and trails, to creating the perfect outdoor oasis, to cocktail-crafting with wild foraged ingredients, the Sunset reader celebrates living life the Western way.

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of Sunset readers make decisions on brands and product choices based on ads seen in Sunset


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DEMOGRAPHIC PROFILE - PRINT MALE/FEMALE: 27% / 73% MEDIAN AGE: 58 (55 AVERAGE AGE GFK MRI SPRING 2018) AGE: 62% OF THE SUNSET AUDIENCE IS AGED 25-64 MEDIAN HHI: $104,801 MEDIAN HHI NET WORTH: $651,640 HOMEOWNER: 77% OWN THEIR HOME AFFLUENT HOME OWNER: 40% VALUE $500,000+ (INDEX 410) MARRIED: 61% EDUCATED: OVER 50% GRADUATE/POST-GRADUATE DEGREE

Source: Internal Data + MRI Study 2019

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DEMOGRAPHIC PROFILE- DIGITAL MONTHLY UNIQUE VISITORS: 1MM+ AVERAGE PAGE VIEWS: 8.8MM VIDEO STREAMS: 1.4MM % FEMALE: 72% % MALE: 28% COLLEGE EDUCATED: 76% MARRIED: 61% MEDIAN AGE: 48 MEDIAN HHI: $80,046 OWN HOME: 65%

Source: Internal Data + MRI Study 2019

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EDITORIAL LINE-UP JANUARY/FEBRUARY THE WELLNESS ISSUE

Features: (PRINT) 2020 Spa Survey, Introducing: Sunset Causes, Adventures in Wellness Guidebook, Sunset Pantry Awards, Idea House Reveal (DIGITAL) Emerging Designers of the West, CBD? NBD! The New Green World Deciphered Ad Close: November 11, 2019 // On-Sale: January 14, 2020

MARCH/APRIL

DREAM TOWNS ISSUE

Features: (PRINT) A-Frame Homes of the West, Introducing: Sunset Style, Meals of a Lifetime Guidebook, Whiskey & Spirits Awards, Sunset Pets (DIGITAL) The New Creative Centers of the West, Wreck that Deck! Adventure Footwear Awards Family Friendly Living Room Makeovers Ad Close: January 3, 2020 // On-Sale: March 10, 2020

MAY/JUNE

THE 2020 CAMPING ISSUE

Features: (PRINT) Camping In The West, Sunset’s Outdoor Living Guide, Best in The West Car Awards (DIGITAL) Sunset’s Favorite Campsites, Road-Trip Special: The New Wild West Ad Close: March 6, 2020 // On-Sale: May 5, 2020

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JULY/AUGUST

WATERS, ISLANDS, & MORE ISSUE

Features: (PRINT) Waters of the West, Our Green Issue Travel Guidebook: Shorefront Retreats, Summer Grilling, Indoor/Outdoor Kitchen Makeovers (DIGITAL) Grill Streak, The Changing Western Landscape Ad Close: May 8, 2020 // On Sale: July 7, 2020

SEPTEMBER/OCTOBER THE TRAVEL AWARDS ISSUE

Features: (PRINT) Smarter: Smarthome Security Guide, The Sunset Travel Advisory Board, Fall Home Makeovers, (DIGITAL) Hidden Hideaways, Sunset Readers Choice: Travel Destinations Ad Close: July 3, 2020 // On Sale: September 1, 2020

NOVEMBER/DECEMBER THE FOOD & WINE ISSUE

Features: (PRINT) Eat + Drink + Entertain in the West, Winters in the West, The 2020 Idea House Reveal (DIGITAL) Holiday Entertaining, Sunset Gift Guides, The West 100: Our Predictions for the Most Incredible “Western” Happenings in 2021 Ad Close: September 4, 2020 // On Sale: November 3, 2020

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Profile for GENLUX

SUNSET - 2020 MEDIAKIT - NR  

SUNSET - 2020 MEDIAKIT - NR  

Profile for genlux