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Brand Guidelines 2012


WELCOME The guidelines enclosed here demonstrate how best to apply our brand. You are as important to our brand as our trademark, since you represent the future of our brand. Please help us keep our brand look innovative and professional wherever it is seen.

IIMTS Brand Guidelines 2012 I P 02-03


CONTENTS 2.2.6

BRAND STRATEGIES

1.0 1.1 1.2 1.3 1.4 1.5

Welcome Contents Brand Strategies Brand Vision Brand Mission Brand Values Brand Personality Brand Essence Brand Summary

P03 P05 P04 P05 P06 P07 P08 P09 P10

TRADEMARK IMPLEMENTATION 2.0 2.1 2.1.1 2.2 2.2.1 2.2.2 2.2.3 2.2.4 2.2.5

Identity Elements IIMTS Trademark Stacked Version of the Trademark Full Colour Trademark Usage on Solid Background Full Colour Trademark Usage on Primary Gradient Background 2.2.2 Single Colour Trademark Usage Negative Trademark Usage Negative Trademark Usage on Gradient Background Full Colour Trademark Usage on Photography

2.3 2.4 2.4.1 2.5 2.6 2.6.1 2.7 2.7.1 2.8

P 15 P 16 P 17 P 18 P 19 P 20 P 21 P 22 P 23

Negative Trademark Usage on Photography Black and White Reproduction Corporate Colours Corporate Colour Gradients Exclusion Zones Recommended Sizes Recommended Minimum Size Trademark Positioning & Die cut on upper right Trademark Positioning & Die cut on upper right What Not to Do

P 24 P 25 P 26 P 27 P 28 P 29 P 30 P 31 P 32 P 33

TYPOGRAPHY TREATMENT 3.0 3.1

IIMTS In Copy Latin Typefaces

P 35 P 36

BRAND ATLAS GRAPHIC 4.0 4.1

Graphic Element Graphic Applications

Photographic Styling

P 38 P 39

P 42

BRAND APPLICATION 6.0 6.1

Guiding Principles for Design Business Card Application

Letterhead Application Continuation Sheet Application Compliments Slip Application DL Envelope Application A4 Envelope Application Folder Application Website Application Powerpoint Application Brochure Application Livery Application Uniform Application CD Case & Label Application Bag Application Wrapping Paper Application Flags Identification Card Print Recommendations

P 47 P 48 P 49 P 50 P 51 P 52 P 53 P 54 P 55 P 56 P 57 P 58 P 59 P 60 P 61 P 62 P 63

ADVERTISING MATERIALS

PHOTOGRAPHIC STYLING 5.0

6.1.1 6.1.2 6.1.3 6.1.4 6.1.5 6.1.6 6.1.7 6.1.8 6.1.9 6.1.10 6.1.11 6.1.12 6.1.13 6.1.14 6.1.15 6.1.16 6.2

P 45 P 46

7.0 7.1 7.2 7.3 7.4 7.5 7.6

Communication Advertisement flyer Signage Mupis and Light Boxes Unipole and Billboard Roll-ups/Pop-ups

P 65 P 66 P 67 P 68 P 70 P 71 P 72

IIMTS Brand Guidelines 2012 I P 04-05


BRAND STRATEGIES 1.0 Brand Vision 1.1 Brand Mission 1.2 Brand Values 1.3 Brand Personality 1.4 Brand Essence 1.5 Brand Summary

P 07 P 08 P 09 P 10 P 11 P 12


BRAND STRATEGIES 1.0 Brand Vision IIMTS will be a world leader in the integration of teaching and learning. Further, the Institute will be a world leader in preparing professionals who provide leadership and exemplary educational and related services to improve the lives of individuals in a changing and complex global society.

IIMTS Brand Guidelines 2012 I P 06-07


BRAND STRATEGIES 1.1 Brand Mission At IIMTS our one and only mission is to provide the students with the necessary skills to climb the ladder of success and make a difference in the world. At IIMTS, you are our priority. The mission of the Institute is to help prepare outstanding educators, scholar and to advance in profession through the attainment of advanced and specialized education, through research and analysis thus developing a complete persona with necessary leadership qualities and educational proficiency.


BRAND STRATEGIES 1.2 Brand Values Unity

Integrity

Dummy united in our common goal to succeed together hand in hand.

Dummy united in our common goal to succeed together hand in hand.

Credibility

Speed

Dummy united in our common goal to succeed together hand in hand.

Dummy united in our common goal to succeed together hand in hand.

Trust

Diversity

Dummy united in our common goal to succeed together hand in hand.

Dummy united in our common goal to succeed together hand in hand.

People Dummy united in our common goal to succeed together hand in hand.

IIMTS Brand Guidelines 2012 I P 08-09


BRAND STRATEGIES 1.3 Brand Personality

International Infinite Freedom

Flame Leaf Hope Inspiration New Ideas Brightness

Book Knowledge Management Graduation Cap

Shield Honor Protective Paths Technology


BRAND STRATEGIES 1.4 Brand Essence

Education Fresh Creativity Unique Elegant

IIMTS Brand Guidelines 2012 I P 10-11


BRAND STRATEGIES 1.5 Brand Summary Vision Our vision is lead by our passion to maintain a unique and professional world class education. We will strive to add value to the society, to provide successful & fulfilling career opportunities to our employees, and to ensure corporate social responsibility. Mission Our mission is to ensure high growth and profitability while providing a dynamic work environment, upholding integrity & ethics and being faithful to our country, society & culture.


Values Unity, Credibility, Trust, People, Integrity, Speed, Diversity Personality Look Professional, Innovative, Approachable, Clean cut Think Dynamic, Committed, Creative, Strategic Speak Straight-forward, Knowledgeable, Proactive, Collaborative Essence Diversity Empowerment Growth IIMTS Brand Guidelines 2012 I P 12-13


TRADEMARK IMPLEMENTATION 2.0 Identity Elements 2.1 IIMTS Trademark 2.1.1 Stacked Version of the Trademark 2.2 Full Colour Trademark Usage on Solid Background 2.2.1 Full Colour Trademark Usage on Primary Gradient Background 2.2.2 Single Colour Trademark Usage 2.2.3 Negative Trademark Usage 2.2.4 Negative Trademark Usage on Gradient Background 2.2.5 Full Colour Trademark Usage on Photography 2.2.6 Negative Trademark Usage on Photography 2.3 Black and White Reproduction 2.4 Corporate Colours 2.4.1 Corporate Colour Gradients 2.5 Exclusion Zones 2.6 Recommended Sizes 2.6.1 Recommended Minimum Size 2.7 Trademark Positioning & Die cut on upper right 2.7.1Trademark Positioning & Die cut on upper right 2.8 What Not to Do

P 15 P 16 P 17 P 18 P 19 P 20 P 21 P 22 P 23 P 24 P 25 P 26 P 27 P 28 P 29 P 30 P 31 P 32 P 33


TRADEMARK IMPLEMENTATION 2.0 Identity Elements Our brand is made of a number of elements, which combined create the look and feel of our brand. It is important that we use these brand elements consistently and well, in order for our brand recognition and value to increase. IIMTS trademark

Logo Icon

Logotype

Primary colourrs

Deep Blue

Cyan Blue

Logotype

Secondary colourrs

Deep Gray

Energy Red

Maroon Red

Latin Typefaces - Internal & External usage

Leftist Mono Serif - Regular IIMTS Brand Guidelines 2012 I P 14-15


TRADEMARK IMPLEMENTATION IIMTS Trademark The IIMTS trademark has been designed to reflect the brand values, essence and personality. The trademark must be visible on all communications created. It must be consistently applied in the corporate colours, and used directly from master artwork. The precise positioning of the typography with the graphic is set, and should not be altered. Any attempt to recreate the trademark or alter it in any way will undermine the impact and credibility of our brand. No other versions of the trademark are permitted. For obtaining all master trademarks, refer to IIMTS Master Trademark File.


TRADEMARK IMPLEMENTATION 2.1.1 Stacked Version of the Trademark The stacked version of the Trademark shown below should only be applied when the horizontal trademark cannot be implemented due to space restriction. The trademark must be visible on all communications created. It must be consistently applied in the corporate colours, and used directly from master artwork. The precise positioning of the typography with the graphic is set, and should not be altered. Any attempt to recreate the trademark or alter it in any way will undermine the impact and credibility of our brand. No other versions of the trademark are permitted. For obtaining all master trademarks, refer to IIMTS Master Trademark File.

IIMTS Brand Guidelines 2012 I P 16-17


TRADEMARK IMPLEMENTATION 2.2 Full Colour Trademark Usage on Solid Background When applying the trademark on own brand materials, the full colour trademark can appear on white, Deep Blue and Cyan Blue backgrounds. When applied onto colored backgrounds, the trademark should be treated according to the guidelines shown below. Care should be taken to ensure that the trademark remains legible and visible.

Full colour trademark on white background

Full colour reversed out trademark on Deep Blue background

Full colour trademark on 10% Cyan Blue background

Full colour reversed out trademark on 40% Gray background

Full colour reversed out trademark on 80% Gray background

Full colour reversed out trademark on Maroon Red background

N.B. Ensure that all background colours provide sufficient contrast with trademark.


TRADEMARK IMPLEMENTATION 2.2.1 Full Colour Trademark Usage on Gradient Background When applying the trademark on own brand materials, the full colour trademark can appear on blue gradient backgrounds as shown below. Care should be taken to ensure that the trademark remains legible and visible.

Full colour trademark on white background

Full colour reversed out trademark on Deep Blue background

Full colour reversed out trademark on Deep Blue background

IIMTS Brand Guidelines 2012 I P 18-19


TRADEMARK IMPLEMENTATION 2.2.2 Single Colour Trademark Usage When applied onto white background, the single colour trademark can appear in Deep Blue corporate colour. Care should be taken to ensure that the trademark remains legible and visible.

Deep Blue trademark on white background

Maroon Red trademark on white background


TRADEMARK IMPLEMENTATION 2.2.3 Negative Trademark Usage The negative trademark can appear on Deep Blue and Azure Blue corporate colour backgrounds as shown below. When applied onto other solid colour backgrounds ensure that all background colours provide sufficient contrast with trademark. Care should be taken to ensure that the trademark remains legible and visible.

Negative trademark on Deep Blue background

Negative trademark on Maroon Red background

Negative trademark on Deep Gray background

IIMTS Brand Guidelines 2012 I P 20-21


TRADEMARK IMPLEMENTATION 2.2.4 Negative Trademark Usage on Gradient Background When applied onto white background, the single colour trademark can appear in Deep Blue corporate colour. Care should be taken to ensure that the trademark remains legible and visible.

Negative trademark on Deep Blue background

Negative trademark on Maroon Red background

Negative trademark on Deep Gray background


TRADEMARK IMPLEMENTATION 2.2.5 Full Colour Trademark Usage on Photography The negative trademark can appear on Deep Blue and Azure Blue corporate colour backgrounds as shown below. When applied onto other solid colour backgrounds ensure that all background colours provide sufficient contrast with trademark. Care should be taken to ensure that the trademark remains legible and visible.

Full colour trademark on white biased coloured image

Full colour reversed out trademark on Deep biased coloured image

IIMTS Brand Guidelines 2012 I P 22-23


TRADEMARK IMPLEMENTATION 2.2.6 Negative Trademark Usage on Photography The negative trademark can appear on coloured images as shown below, ensuring that sufficient contrast is provided with trademark. Care should be taken to ensure that the trademark remains legible and visible.

Negative trademark on Deep biased coloured image


TRADEMARK IMPLEMENTATION 2.3 Black and White Reproduction When applying the trademark within a greyscale or single colour restricted print environment, the trademark can appear in black and white. When positioning the trademark on a greyscale photographic background make sure that the background image provides sufficient contrast with trademark. Care should be taken to ensure that the trademark remains legible and visible.

Greyscale trademark on white background

Greyscale trademark on black background

Black trademark on white background

Negative trademark on black background

Negative trademark on black biased greyscale image

IIMTS Brand Guidelines 2012 I P 24-25


TRADEMARK IMPLEMENTATION 2.4 Corporate Colours Our corporate colour palette is an essential part of our brand and should be consistently reproduced across screen, print, and merchandise. It is important to note that printing is not an exact science, so colours will look different depending on the type of paper used to print, and the finish applied. Equally so, our brand on-screen will look different due to the backlit nature of a screen. Hence it is the responsibility of each employee to ensure that the colours are consistent across all brand touchpoints. The preferred choice for reproduction of our identity is in Pantone colours, but it can be equally matched in CMYK or RGB using the values presented below. The colours shown on this page and throughout this document are not intended to match the Pantone Color Standards.

Primary colourrs

Secondary colourrs

Deep Blue

Cyan Blue

Deep Gray

Energy Red

Maroon Red

PANTONE 2765 C

PANTONE Process Cyan C

PANTONE 425 C

PANTONE 485 C

PANTONE 505 C

C100 M97 Y0 K45

C100 M0 Y0 K0

C0 M0 Y0 K80

C0 M100 Y100 K0

C30 M100 Y100 K0

R22 G20 B95

R0 G174 B239

R88 G89 B91

R237 G28 B36

R137 G26 B28


TRADEMARK IMPLEMENTATION 2.4.1 Corporate Colour Gradients The light and dark colours of the IIMTS gradient backgrounds should be distributed equally when applied to all applications. The examples shown below give an indication of how this balance can be achieved.

Deep Blue

Cyan Blue

Maroon Red

Energy Red

Deep Gray 80%

Light Gray 40%

IIMTS Brand Guidelines 2012 I P 26-27


TRADEMARK IMPLEMENTATION 2.5 Exclusion Zones A minimum exclusion zone surrounds the trademark keeping it clear and legible in an area away from any other type of typographic or graphic intrusions. As shown below, this exclusion zone is equivalent to the height of the letter «M» in the IIMTS trademark.

Minimum Exclusion Zone


TRADEMARK IMPLEMENTATION 2.6 Recommended Sizes There are recommended trademark sizes for certain standard paper sizes such as A5, A4, A3, and business cards, as well as a minimum size. This ensures consistency across all communication materials. The minimum size is the smallest size for which the trademark can ever be reproduced. But it is not a default size, and there is a general preference to make the trademark larger than this.

A3 page size - 100 mm width

A5 page size - 60 mm width

A4 page size - 75 mm width

Minimum size - 40 mm width

Minimum Atlas icon size - 10 mm width

IIMTS Brand Guidelines 2012 I P 28-29


TRADEMARK IMPLEMENTATION 2.6.1 Recommended Minimum Size The stacked version of the Trademark shown below should only be applied when the horizontal trademark cannot be implemented due to space restriction. The minimum size is the smallest size for which the trademark can ever be reproduced. But it is not a default size, and there is a general preference to make the trademark larger than this. Care should be taken to ensure that the trademark remains legible and visible.

Minimum size - 20 mm width


TRADEMARK IMPLEMENTATION 2.7 Trademark Positioning & Die cut on upper right When positioning the trademark in communication, it is essential that it is kept clear of all other graphics and is placed in a comfortable space of its own. Although each application will need to be considered individually, there are recommended positionings for the trademark. When using other formats of layouts please reflect the same positioning as below.

Top left side

Middle left side

Bottom left side

Top

Middle

Bottom

IIMTS Brand Guidelines 2012 I P 30-31


TRADEMARK IMPLEMENTATION 2.7.1 Trademark Positioning & Die cut on upper right When positioning the trademark in communication, it is essential that it is kept clear of all other graphics and is placed in a comfortable space of its own. Although each application will need to be considered individually, there are recommended positionings for the trademark. When using other formats of layouts please reflect the same positioning as below.

Top left side

Top left side

Bottom left side

Bottom left side

Middle left side

Middle left side


TRADEMARK IMPLEMENTATION 2.8 What Not To Do When positioning the trademark in communication, it is essential that it is kept clear of all other graphics and is placed in a comfortable space of its own. Although each application will need to be considered individually, there are recommended positionings for the trademark. When using other formats of layouts please reflect the same positioning as below.

Do not change the colour of the logotype.

Do not change the order of the colours in the icon.

Do not distort the trademark.

Do not change the order of typography.

Do not add drop shadow.

Do not adjust the position of the element.

Do not change the sizes of the elements.

Do not crop the trademark.

Do not give outline for Logo type.

Do not use single colour trademark on coloured background

Do not use single colour trademark on coloured background

Do not use trademark in black on image

IIMTS Brand Guidelines 2012 I P 32-33


TYPOGRAPHY TREATMENT 3.0 IIMTS In Copy 3.1 Latin Typefaces

P 35 P 36


TYPOGRAPHY TREATMENT 3.0 IIMTS In Copy Writing IIMTS in copy Whenever the brand name is seen in copy, it should be styled as Al Muhaidib, that is set in Sentence case and in the same weight as that of the text.

IIMTS tone of voice When writing copy and using narration, the following key words should best represent IIMTS: Innovative Knowledgeable Strategic

Professional Committed Trustworthy

Respectful Approachable Collaborative

IIMTS Brand Guidelines 2012 I P 34-35


TYPOGRAPHY TREATMENT 3.1 Latin Typefaces The primary Latin font used throughout all the communications is the Leftist Mono Serif - Regular. This is to be used in all printed material to be published. When producing internal items, e.g powerpoints, email signatures and website design, use the Georgia font, as it is freely available on all computers.

IIMTS

IIMTS

Leftist Mono Serif - Regular ABCDEGHIJKLMNOPQRSTUVWXYZ abcdeghijklmnopqrstuvwxyz 0123456789 !@£$%^&*()-+=?:;<>,.

Georgia - Regular ABCDEGHIJKLMNOPQRSTUVWXYZ abcdeghijklmnopqrstuvwxyz 0123456789 !@£$%^&*()-+=?:;<>,.


BRAND ATLAS GRAPHIC 4.0 Graphic Element 4.1 Graphic Applications

P 38 P 39

IIMTS Brand Guidelines 2012 I P 36-37


TRADEMARK IMPLEMENTATION 4.0 Graphic Element The logo icon is derived from the atlas map representing the different continents of the world in a single shape and reflecting the different sectors of IIMTS business worldwide. The graphic forms part of our logotype and when seen with the logotype, it should not be altered or recreated in any way. The Atlas graphic can be used independently from the logotype but should always have a full version of the logotype either on the same visual plane or within the application. When used with the logotype it should be seen in a contrasting execution and a contrasting size.

Full colour logo icon application

logo icon application as stroke

Single colour and negative logo icon application


TRADEMARK IMPLEMENTATION 4.1 Graphic ApplicationsDivider

P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com

IIMTS Brand Guidelines 2012 I P 38-39


PHOTOGRAPHIC STYLING 5.0 Photographic Styling

P 42


PHOTOGRAPHIC STYLING 5.0 Photographic Styling We have a distinctive photographic style which directs all imagery to be used within all communications. There are principles to follow when commissioning a photographer or designer which guide the look. These need to be applied consistently in order to ensure visual alignment of the brand.

Style Our portfolio of images will grow over time and will be built on specific topics and events, but we have initial areas which are appropriate to guide our library. We have to reflect professionalism, distinction and high standards throughout our imagery and allow the brand identity and any copy to sit comfortably within the layout. Where the trademark is to sit on top of the image, then use background colors that are toned down to set off the expressive images. Always refer to the guidelines while applying the trademark on photography. The impact of the images can be increased by using images that have neutral colours or images of nature that reflect the corporate colours of the brand. The images need to reinforce our brand values therefore should be clear, impactful and insightful.

IIMTS Brand Guidelines 2012 I P 40-41


IIMTS Brand Guidelines 2012 I P 42-43


BRAND APPLICATION 6.0 Guiding Principles for Design 6.1 Business Card Application 6.1.1 Letterhead Application 6.1.2 Continuation Sheet Application 6.1.3 Compliments Slip Application 6.1.4 DL Envelope Application 6.1.5 A4 Envelope Application 6.1.6 Folder Application 6.1.7 Website Application 6.1.8 Powerpoint Application 6.1.9 Brochure Application 6.1.10 Livery Application 6.1.11 Uniform Application 6.1.12 CD Case & Label Application 6.1.13 Bag Application 6.1.14 Wrapping Paper Application 6.1.15 Flags 6.1.16 Identification Card 6.2 Print Recommendations

P 45 P 46 P 47 P 48 P 49 P 50 P 51 P 52 P 53 P 54 P 55 P 56 P 57 P 58 P 59 P 60 P 61 P 62 P 63


BRAND APPLICATION 6.0 Brand Application It is essential that all our communication material demonstrate our ability to exhibit fresh ideas that enhance our communication in an intelligent and respectful way. Therefore we must adhere to the corporate colors, photographic and typographic style to maximize recognition and have a lasting impression. When applying out brand language please refrain from being over decorative or over indulgent with our Atlas graphic as we donâ&#x20AC;&#x2122;t want to dilute its impact. The examples shown in the following pages demonstrate how our brand can be applied. All visible collaterals should not be used as artwork from this document.

IIMTS Brand Guidelines 2012 I P 44-45


BRAND APPLICATION 6.1 Business Card Application

P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com

SAHID CHOLAYIL Managing Direcor Mob : 00971 4759 09757 Email : sahid@iimts.com

Recto

Note: 100% of actual size (Actual size: 90 X 45 mm)

Verso


BRAND APPLICATION 6.1.1 Letterhead Application

P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com

Recto

Verso

Note: 35% of actual size (Actual size: 210 X 297 mm)

IIMTS Brand Guidelines 2012 I P 46-47


BRAND APPLICATION 6.1.2 Continuation Sheet Application

Recto

Verso

Note: 35% of actual size (Actual size: 210 X 297 mm)


BRAND APPLICATION 6.1.3 Compliments Slip Application

WITH COMPLIMENTS

P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com

Recto

Note: 50% of actual size : 210 X 90 mm)

Verso

IIMTS Brand Guidelines 2012 I P 48-49


BRAND APPLICATION 6.1.4 DL Envelope Application

P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com

Recto

Note: 35% of actual size (Actual size: 220 X 110 mm)

Verso


BRAND APPLICATION 6.1.5 A4 Envelope Application

P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com

Recto

Verso

Note: 25% of actual size (Actual size: 245 X 320 mm)

IIMTS Brand Guidelines 2012 I P 50-51


BRAND APPLICATION 6.1.6 Folder Application

How can IIMTS impact your career ?

P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com

Back Cover

www.iimts.com

Front Cover

Note: 20% of actual size (Closed size: 245 X 320 mm)

Inside


BRAND APPLICATION 6.1.7 Website Application

Level 1, home page

Level 2, About us page

Level 3, Register page

IIMTS Brand Guidelines 2012 I P 52-53


BRAND APPLICATION 6.1.8 Powerpoint Application Your Subtitle here Who we are... IIMTS serves the society by providing world-class educational opportunities to one and all.

Your Subtitle here

Your Title here

IIMTS is both the promoter of innovation and the protector of tradition. In an increasingly uncertain and volatile world it is both: A dynamic change-agent creating new knowledge, molding new skills and shaping new social identities A technology oriented institution International Institute of Management and Technology Studies recognizes the key role knowledge will play in social and economic development in the new millennium.

www.iimts.com

Title page

Divider page

Text page

Your Subtitle here IIMTS will be a world leader in the integration of teaching and learning. Further, the Institute will be a world leader in preparing professionals who provide leadership and exemplary educational and related services to improve the lives of individuals in a changing and complex global society. At IIMTS our one and only mission is to provide the students with the necessary skills to climb the ladder of success and make a difference in the world. At IIMTS, you are our priority.

Image page

P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com

End page


BRAND APPLICATION 6.1.9 Brochure Application

Education Simplfied

P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com

Brochure Back Cover

www.iimts.com

Brochure Front Cover

Who we are

IMTS serves the society by providing world-class educational opportunities to one and all. IIMTS is both the promoter of innovation and the protector of tradition. In an increasingly uncertain and volatile world it is both: A dynamic change-agent creating new knowledge, molding new skills and shaping new social identities A technology oriented institution International Institute of Management and Technology Studies recognizes the key role knowledge will play in social and economic development in the new millennium.

IIMTS puts students at the heart of it's enterprise. It is committed to offering them a wide array of academic programs consistent with a rigorous approach to higher education, through the development of a flexible but coherent modular system. IIMTS has new opportunities: to develop radical ideas and expert knowledge on which future society will depend while celebrating a liberal academic culture to establish a democratic entitlement to lifelong participation in higher education while safeguarding high standards in teaching and research facilitate a smooth and seamless continuation of education

Brochure Spread Pages

IIMTS Brand Guidelines 2012 I P 54-55


BRAND APPLICATION 6.1.10 Livery Application

EDUCATION SIMPLFIED

An example of how to apply the IIMTS brand identity on livery.

www.iimts.com


BRAND APPLICATION 6.1.11 Uniform Application

www.iimts.com

www.iimts.com

www.iimts.com www.iimts.com

Demonstrated here are options on how the brand should be applied on a variety of uniform items. The images used to represent this are not the actual design items. They remain as an impression.

IIMTS Brand Guidelines 2012 I P 56-57


BRAND APPLICATION 6.1.12 CD Case & Label Application

www.iimts.com

P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com

CD Sticker

CD case front and back


BRAND APPLICATION 6.1.13 Bag Application

IIMTS Brand Guidelines 2012 I P 58-59


BRAND APPLICATION 6.1.14 Wrapping Paper Application


BRAND APPLICATION 6.1.15 Flags Flags will have a centralized logo in the middle of the flag to best display our brand. It will treated in original colours and mono

IIMTS Brand Guidelines 2012 I P 60-61


BRAND APPLICATION 6.1.16 Identification Card The IIMTS corporate ID, in line with our brand.

P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com

RADHA KRISHNAN IT Manager Employee no. 123456

Recto

Verso


BRAND APPLICATION 6.2 Print Recommendations Print in high resolution Always print the logo using vector artwork to avoid pixelation. Using vector logos will also allow you to print at any size. Printing in colour Wherever possible, it is preferred to print in Pantone colours, as they are more vibrant and consistency can be accurately matched. Paper stocks We recommend using a bright white matt stock of good quality and weight for all our communications. Do not choose low grammage stock as this creates a negative cheap impression which contradicts our value. Finishes Suitable finishes for our brand include matt laminates, embossing and spot UV on the IIMTS trademark. Care should be taken when considering using extra finishes to ensure that we match our guiding principle and that the execution adds to the communication of the item rather than complicating it. IIMTS Brand Guidelines 2012 I P 62-63


ADVERTISING MATERIALS 7.0 Communication 7.1 Advertisement 7.2 flyer 7.3 Signage 7.4 Mupis and Light Boxes 7.5 Unipole and Billboard 7.6 Roll-ups/Pop-ups

P 65 P 66 P 67 P 68 P 70 P 71 P 72


BRAND APPLICATION 7.0 Communication It is essential that all our communication material demonstrate our ability to exhibit fresh ideas that enhance our communication in an intelligent and respectful way. Therefore we must adhere to the corporate colors, photographic and typographic style to maximize recognition and have a lasting impression. When applying out brand language please refrain from being over decorative or over indulgent with our Atlas graphic as we donâ&#x20AC;&#x2122;t want to dilute its impact. The examples shown in the following pages demonstrate how our brand can be applied. All visible collaterals should not be used as artwork from this document.

IIMTS Brand Guidelines 2012 I P 64-65


ADVERTISING MATERIALS 7.1 Advertisement We have a distinctive photographic style which directs all imagery to be used within all communications. There are principles to follow when commissioning a photographer or designer which guide the look. These need to be applied consistently in order to ensure visual alignment of the brand. Block color backgrounds can be used, as long as it is part of IIMTSâ&#x20AC;&#x2122;s corporate gradient of red, blue and grey colour.

How can IIMTS impact your career ? IIMTS is purely oriented in delivery of world class educational and skill advancement facilities to students and professionals who thrive in a day in and day out format to acquire the potential to grow above all.

How can IIMTS impact your career ? IIMTS is purely oriented in delivery of world class educational and skill advancement facilities to students and professionals who thrive in a day in and day out format to acquire the potential to grow above all.

IIMTS with it's specially designed courses which are provided by the famous and accomplished International universities help you in carving for yourself a a nich in todayâ&#x20AC;&#x2122;s competitive environment.

Tel: +966 5245454545, Email: info@iimts.com

www.iimts.com

Vertical Layout

Tel: +966 5245454545, Email: info@iimts.com

horizontal Layout

www.iimts.com


ADVERTISING MATERIALS 7.2 Flyer The graphic elements of the IIMTS brand guidelines have been designed to convey an original, easily recognizable and consistent visual presence. Below is the application specifically for flyer helps to maintain the consistency in our message. We have maintained the same recommended placement for our logos, corporate colors and standard information.

How can IIMTS impact your career ?

P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com

How can IIMTS impact your career ? IIMTS is purely oriented in delivery of world class educational and skill advancement facilities to students and professionals who thrive in a day in and day out format to acquire the potential to grow above all.

IMTS is purely oriented in delivery of world class educational and skill advancement facilities to students and professionals who thrive in a day in and day out format to acquire the potential to grow above all. IIMTS with it's specially designed courses which are provided by the famous and accomplished International universities help you in carving for yourself a a nich in todayâ&#x20AC;&#x2122;s competitive environment.

The courses at the universities are specifically designed and detailed by experts in the field who are faculty at these universities. Working professionals who have amassed hard earned knowledge, also contribute in formatting the courses which are imparted to the students. The counseling service at IIMTS can help you remove all the confusion from your heart and tell you the best way to get to your goal

www.iimts.com

Back Cover

Front Cover

Inside

IIMTS Brand Guidelines 2012 I P 66-67


ADVERTISING MATERIALS 7.3 Signage To maintain consistency in IIMTSâ&#x20AC;&#x2122;s signage, we have have a recommended logo position and our graphic elements can be moved into a variety of positions in order to best suit the size and design of the signages. Block color backgrounds can be used, as long as it is part of IIMTSâ&#x20AC;&#x2122;s corporate gradient of red, blue and grey colour.

www.iimts.com

Tel: +966 5245454545, Email: info@iimts.com

www.iimts.com


www.iimts.com

www.iimts.com

www.iimts.com

www.iimts.com

IIMTS Brand Guidelines 2012 I P 68-69


ADVERTISING MATERIALS 7.4 Mupis and Light Boxes To maintain consistency in IIMTSâ&#x20AC;&#x2122;s advertising on mupis and light boxes, we have have a recommended logo position and our graphic elements can be moved into a variety of positions in order to best suit the design of the mupis or light boxes.

How can IIMTS impact your career ? Visit US :

www.iimts.com


ADVERTISING MATERIALS 7.5 Unipole and Billboard To maintain consistency in IIMTSâ&#x20AC;&#x2122;s advertising on billboards, we have have a recommended logo position and our graphic elements can be moved into a variety of positions in order to best suit the size and design of the billboard.

How can IIMTS impact your career ? Tel: +966 5245454545, Email: info@iimts.com

www.iimts.com

IIMTS Brand Guidelines 2012 I P 70-71


ADVERTISING MATERIALS 7.6 Roll-ups/Pop-ups To maintain consistency in IIMTSâ&#x20AC;&#x2122;s roll-ups/pop-ups, we have have a recommended logo position and our graphic elements can be moved into a variety of positions in order to best suit the design of the roll-ups/pop-ups.

How can IIMTS impact your career ?

www.iimts.com


Thank you for building our brand

IIMTS Brand Guidelines 2012 I P 72-73


Contact

DUBAI

SHARJAH

212, 2nd Floor,Sultan Business Center, Near Lamcy Plaza, Dubai, United Arab Emirates.

PO.Box: 70192, Suit No.546, 5th floor, Damas Building (Burj2000), Near General Post Office, Rolla, Sharjah, United Arab Emirates

Contact : 600 544 543, 04 3708411 / 2 E-mail : marketing@iimts.com

Call : 600 544 544

ABU DHABI

RAS AL KHAIMAH

Mezzanine Floor M 01, Al Hamid Building Behind Jumbo Electronics, Old Passport Road Near Al Falah Signal, Abu Dhabi, United Arab Emirates

UG-13, M Floor, RAKIA, Ras Al Khaimah, United Arab Emirates

Call : 055-3257083


IIMTS Brand Manual 2012-final