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This is Our Oregon From Us, the Students Our Perspective


Independent


Individualistic


Goal-oriented


Unconventional


Adventurous


Smart


Progressive


Inclusive


Friendly


Fun


Helpful


Proud


Outgoing


Active


Experimental


Attributes in order of appearance: Joel Conrad Bechtold of http://conradbechtolt.com Tradition banner Allana Morrison Hiking on hillside Snowshoeing Girl with three backpacks Kathleen Kelly Note card image Joel Conrad Bechtolt of http://conradbechtolt.com (2) Images of Puddles (2) Student section fan images Elderly fan Vehicle decorated with Oregon memorabilia Woman in Duck attire Kathleen Kelly Singing/performing students (On the Rocks) Molly Bacon Occupy Eugene student involvement Dan Morrison Oregon Acrobatics and Tumbling Team


We believe that these words: independent, individualistic, goal-oriented, unconventional, adventurous, smart, progressive, inclusive, friendly, fun, helpful, proud, outgoing, active, and experimental portray the University of Oregon as a brand through the student perspective. This is our heartfelt message to the future students about the pride instilled in us by forever being a “Duck�.

Produced by: Lauren Loos and Geneva Turrini Winter/Spring 2012



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