This is Our Oregon From Us, the Students Our Perspective
Attributes in order of appearance: Joel Conrad Bechtold of http://conradbechtolt.com Tradition banner Allana Morrison Hiking on hillside Snowshoeing Girl with three backpacks Kathleen Kelly Note card image Joel Conrad Bechtolt of http://conradbechtolt.com (2) Images of Puddles (2) Student section fan images Elderly fan Vehicle decorated with Oregon memorabilia Woman in Duck attire Kathleen Kelly Singing/performing students (On the Rocks) Molly Bacon Occupy Eugene student involvement Dan Morrison Oregon Acrobatics and Tumbling Team
We believe that these words: independent, individualistic, goal-oriented, unconventional, adventurous, smart, progressive, inclusive, friendly, fun, helpful, proud, outgoing, active, and experimental portray the University of Oregon as a brand through the student perspective. This is our heartfelt message to the future students about the pride instilled in us by forever being a â€œDuckâ€?.
Produced by: Lauren Loos and Geneva Turrini Winter/Spring 2012
A brand book on the University of Oregon from the student perspective