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communications plan: Definition of Land Surveying By IBPEPLS & ISPLS Executive Summary The Idaho Board of Licensure for Professional Engineers and Professional Land Surveyors, to be known as the board, together with the Idaho Society of Professional Land Surveyors, to be known as ISPLS, is undertaking an effort to change the definition of land surveying in Idaho Code to better align with the National Council of Examiners for Engineering and Surveying (NCEES) model law definition. The law change will require extensive communication with interested stakeholders and legislators. Key aspects of the proposed changes in the law require outreach to a number of stakeholders including (but, not limited to): law makers, internal constituents, the board, external partners, state government leaders, the public and potentially media (both traditional and social). All of these important stakeholders need to be considered, addressed and listened to in order for this effort to be successful. To accomplish effective communication and consensus, a strategic outreach plan will be deployed over the course of the next year. The board and staff in a variety of methods—one-on-one, group, public messaging and virtual—will conduct pro-active and reactive outreach and educate as part of the plan. Situation The Idaho Board of Licensure for Professional Engineers and Professional Land Surveyors together with the Idaho Society of Professional Land Surveyors is proposing a change in the law that defines land surveying. The current law is limited to boundary surveying and flood elevation certification. The three main reasons for this change are: •

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Land surveyors are asked to use their professional license to sign and seal work that is currently outside the legal definition of land surveying. When this happens, land surveyors are put in a position of sealing work they are not authorized by code to perform.

The college education received and the national license examinations test for a body of knowledge much beyond boundary surveying and include the subjects identified in the expanded definition of land surveying proposed.

Most surrounding states now have laws that are more inclusive of the work land surveyors perform. Idaho does not. This is a barrier to interstate and international licensure mobility, as the intent of the model law is to have similar provisions in each state.

Goal Create legislative support and statewide awareness surrounding the proposed law change through a variety of communication strategies. Key Strategies • Educate and inform internal audiences through internal communication channels (staff meetings, briefings, email, newsletter, etc.) •

Implement a systematic one-on-one communication process to inform key external audiences (as defined in this plan)

Use third-party advocates and partners to generate grassroots awareness and support.

Utilize public relations/earned media campaign to generate traditional media and social coverage (as needed)

Launch and leverage initiatives with targeted paid media campaigns (only if needed and budget allows)

Generate traffic to the ISPLS website to extend the campaign messaging

Implement a customized social media campaign leveraging existing state government channels (as appropriate)

Implement a general education and awareness campaign to educate all audiences about ISPLS

Gem State Surveyor Spring 2014  
Gem State Surveyor Spring 2014