GEM Magazine LI Summer 2012

Page 42


mommyhood is hip and fifty shades of grey author,

e.l. james

by Laney Liner How do you make diapers and strollers sexy? Well, don’t forget your make-up and heels. Okay, it may not be practical (all the time) to push a stroller in heels. However, you can rock your sense of style and be in the know as a mom thanks to Lyss Stern. Lyss Stern is a Mom and Founder of Divalysscious Moms (, a luxury lifestyle company. Her company provides an outlet for moms to talk and share as a community with a sexy, fun spin. She develops trend reports and events for moms, including the one I recently attended where The New York Times best-selling author and mom, E.L. James, answered questions about her Fifty Shades erotic romance trilogy. Fifty Shades of Grey, the first in the trilogy, was simultaneously released as an on-demand paperback and an e-book according to Russell Perreault, VP/Director of Publicity at Vintage Books & Anchor Books. E.L. James (E.L.) participated in a Q&A session at the Divalysscioushosted event, which included some of these questions by audience members (AM): AM: “If you could have a mountain hideaway or a beach house which one would you take?” 42

Author, E.L. James (left) and Divalysscious Moms, Lyss Stern (right)

E.L.: “A beach house. Every time.” AM: “Do you prefer summer or winter?” E.L.: “Winter. You wear more clothes; enough said.” AM: “How have your personal experiences affected your writing?” E.L.: “I had to do a bit of research. It was great, great fun.” AM: “What propelled you to write these books?” E.L.: “I started with a small idea. If you met someone who was into this lifestyle, what would happen? It just went from there and it has taken me on this extraordinary journey-to places I didn’t expect.” Want to learn more about E.L. James? You can follow her on Twitter at:!/E_L_James or visit her website at: Do you want to be in the know, get advanced invites to exclusive shopping events, fashion shows and more? Join Divalysscious Moms today at: It’s free. • Laney Liner - Owner of Blue Thunder Creative Group, Inc.