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Music video analysis:

Nickelback – I’d come for you


1: Narrative

The establishing shot here helps to start off the narrative. This shot helps to connote the artist’s brand of being quite a moralistic and family friendly band. This is the first shot of the video, which may be unexpected for the audience as you might expected to see the artist first. It also shows the audience that there is going to be narrative to the video. I will use an establishing shot at the beginning of my video to connote the beginning of the narrative.


2: Artist performance

This is the first shot, a very long shot, with the artist in it. The spotlights on the band members helps gives a dramatic start to the music video and perhaps helps to connote their high music status. From the beginning of the video to this shot it beings to become clear to the audience that the video is going to be a mixture of both narrative and artist performance, I will try to copy this style in my video.


3: Artist performance

This medium close up of the main vocalist starts to give the audience an idea of what kind of genre the band is, alternative rock, as the artist’s clothing and hair is stereotypically connected with this genre or similar genres. If this video was the first time you had seen the band you may get the impression that, through there black costumes and unusually hair styles, they are not a main stream band. As my artists are an upcoming band I will use this shot type to help connote the bands style.


4: Narrative

In this scene we learn the relationship between the two characters of the story. The father figure mouths ‘who is that’ to the young girl, connoting to the audience that he is worried about where she is going and what she doing. Using father and daughter characters helps to add to the family orientated feel of the band. dialog medium close-up of the shot helps to show the concerned facial expression of the character. I will use medium close-ups and close ups to express the main characters emotions in my video.


5: Artist performance The artist persona (artist personality and how there branded in the public eye)

The low angle pan here helps give a strong emphasis to the change in the songs rhythm, as the drum pace begins to increase here. This is because, this is the first low angle pan of the video, which begins at the same time as the song pace changes. I like the idea of using different shot types when paces in the song change and will include this in my music video. Also, the low angle pan helps to connote the genre of the band as the audience gets to see all the bands instruments and colours of the instruments. The instruments they use are normally associated with the band’s genre, for example, black coloured electric guitar.


6: Narrative

The deep focus shot here brings a new character into the narrative. This gets the audience thinking about who the character is and what role he is going to play in the narrative of the video. I will use deep focus shots in my video to help show the Main characters past and background. Also, the dark lighting, shadows on the character’s faces and fogged up window of the car helps to connote to the audience that the narrative is going to become darker in the next few shots. I will take this on board when filming the darker shots of my narrative.


7: Artist performance

Although this shot is nearly half way through the music video, it is the first time the audience establish the location of the band’s performance, through a bird’s eye view shot. This shot adds to the bands representation of being quite different and showing that they are real people. For example, they are performing on a stage, there is no audience and the audience is able to see the lighting equipment above the stage. This gives a representation that the band are just normal everyday people who do not have lots of money to be creating big fancy locations to film in. I will try to use establishing shots in my video to show the style and genre of the band and how they are down to earth.


8: Narrative

The dark lighting and colours, e.g. The dull green colour of the car, connote to the audience that the location is not very nice, which in turn helps connote that something bad is going to happen. Adding to this, the long shot here establishes the location of the characters and shows the audience that the characters are alone in this location. I like the idea of connoting ideas through lighting and will use dark, dull lighting in my video to add to the sad tone of the video. Also, the location of this shot, a baseball field, may , again, help to connote the bands family friendly branding.


9: Narrative

I want to use low angle medium close-ups in my video as I think it enables the audience to see the location of the band as well as the band members facial expression. This shot helps to communicate the rocky feel of the band, for example, the dark, shadowy lighting and the guitarist dark clothing and skull ring. When creating my music video I will use shots, similar to this, to help connote the band’s style and will also try to add small extras, such as the ring, to drive through their style.


1: Band performance

The last shot of this video is a low angle, long shot of the whole band. This shot helps to add to the bands big, electrifying sound, through the bright lighting shadowing the band member’s and facing directly to the camera. I will use a shot like this in my video as I think it leaves the audience thinking about the band, rather than ending the song with a shot of the narrative. Also, in a way, this shot helps to connect the narrative of the video and the band’s performance. This is because the father figure in the narrative gets his daughter back and low angle shots are used to show his power and his protection over his daughter. This low angle shot dissolves into this last shot which is also a low angle showing the bands powerful energy.


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