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A GRAPHIC DESIGNER BORN & RAISED IN JAKARTA, INDONESIA WHO HAS INTEREST AND EXTREME PASSION TO WORK IN VARIETY OF CREATIVE FIELDS. ALWAYS TRY TO IMPROVE HIS STYLE TO DEVELOP HIS SKILL, & ABLE TO SOCIALIZE WELL IN NEW ENVIRONMENT. HE IS FRESHLY GRADUATED FROM BINUS UNIVERSITY INTERNATIONAL JAKARTA, MAJORING ART & DESIGN.


JKT, 22/06/90 Male Moslem +62813 17303970 Menteng Residence FC 9 No.3 Bintaro sektor VII, Tangerang.


Art Illustration Architecture Movie Music

Binus University International SMA 06 Mahakam | Science SMP Muhammadiyah 09 SD Al-Azhar 01 Pusat

LOWE Indonesia (Intern graphic designer) Pre-Press Printing (Teaching assistant) RubrikCorp (Art Director) Binus-Century Fund Bike (Head of design) Bimus Night Eco-lizer (Head of production) Folk Dance Festival (Head of design) Illustration Design (Teaching assistant) Drawing 2 (Teaching assistant) Artvolution (Member of illustration division) Comic Workshop (Member of design)


Ai

Illustrator

Ps

Photoshop

Id

InDesign

Dw

Fl

DreamWeaver

Flash


orial Edit

Branding on Illustrati

on Promoti


HE WORKS BOTH IN MANUAL AND DIGITAL MEDIA, INDIVIDUAL OR AS GROUP. AS A DESIGNER HE HAS DONE SOME COMMERCIAL AND COLLEGE PROJECTS. HIS WORKS BEST DESCRIBED AS THE COMBINATION OF CONSERVATIVE AND CONTEMPORARY STYLE.

NOT MUCH TO READ BUT, SO MUCH TO SEE


Title Year Tools

BELIS Illustrated Book 2012

Ps

Id Ai

My bachelor thesis project. The book about Indonesian mythical creatures, featuring 17 creatures from all over Indonesia, and classiďŹ ed based on 4 main astrology's elements. The creation of this book is expected to increase people's interest and knowledge towards mythology and culture in Indonesia through its mythical creatures.


Editorial 09 10


Background

The title Belis was taken from ancient Javanese language, meaning ghost or mythical creature. Why Java? because Java Island has the biggest ethnic subdivision out of many Islands in Indonesia. These mythical creatures are classified based on 4 astrology’s elements; wood, water, fire, earth. And each chapter consists of 4 to 5 creatures.


Editorial 11 12


Content Spread

Divided into two pages, the ďŹ rst spread provides the illustration only followed by the second spread, which describe the illustrated creatures


Editorial 13 14


Editorial 15 16


The Supporting Items Including Book holder, book marks, promotional poster, point of purchase, process concept art.


Editorial 17 18

Promotional Poster This poster is not only designed as promotional tool, but also as collectible item. Printed on A2 size textured canvas.


Illustration 19 20

Title Year Tools

Catatan Harian si Boy Illustrated Poster 2010

Ps

Commercial project, asked to draw the portrait of the cast of Catatan Harian si Boy 2011. The concept is to create the dierent interpretation of each character based on their personalities.


Other illustrations.


Illustration 21 22


Title RubrikCorp Year 2011 Tools Ai Id RubrikCorp is a creative company which ranged in the ďŹ eld of creative communication, such as promotions, physical branding, EO, and website developer.


Branding 23 24

+ Logo Philosophy

= Using bold font to create such strong and urban look. The concept is actually simple, becauase every idea comes from a sketch, and a sketch comes from blank paper.


WWW.RUBRIKCORP.COM

Senayan Trade Centre building 1st floor Kav 25-30, Jakarta P +62857.81593578 E info@rubrikcorp.com

Razzak Hadi Nugroho Account Executive

Senayan Trade Centre Building 1st floor kav 25-30, Jakarta T +62857.81593578 E hadi.nugroho@rubrikcorp.com

WWW.RUBRIKCORP.COM WWW.RUBRIKCORP.COM

Senayan Trade Centre building 1st floor Kav 25-30, Jakarta P +62857.81593578 E info@rubrikcorp.com WWW.RUBRIKCORP.COM

Senayan Trade Centre building 1st floor Kav 25-30, Jakarta P +62857.81593578 E info@rubrikcorp.com WWW.RUBRIKCORP.COM

Stationary Kits


Branding 25 26

TABLE OF CONTENT

VISION & MISSION VISION

INTRODUCTION About the company

SERVICES Rubrik’s field of works

VISION/MISSION What we want to achieve Senayan Trade Centre building 1st floor Kav 25-30 Jl. Asia Afrika, Jakarta Selatan P +62857.81593578 E info@rubrikcorp.com

PROJECTS Web Designs, Logos, Events

04 06 08

RubrikCorp focused on developing brand through various marketing communication tools. We design creative branding with passion to achieve quality at its best. Each brand has its own value and uniqueness. We are here to help the brand to develop a strong identity and successful promotion.

MISSION

To provide affordable, accessible for all promotional items and streamlined Internet and Web service to most businesses. We have to developed a system for offering many different types of Web services (site development and design, hosting, marketing and maintenanc ) that exclusively tailored to fit the customer expectation and needs.

12 08 | VISION & MISSION

PROJECTS PORTFOLIO

VISION & MISSION |

IDENTITY

Logo Design Branding Website Stationary

PRINTS

Poster Illustration Brochure Banners Invitations

EVENTS

Event Planning & Event Organizing

EVENT GALLERY The Denim Market

Company Profile

09


Oceanarium

infinity fun! Bea c h

ancol

Gallery

edutainment

Center

skylift cable car

Resort

Theme Park!

International Executive Club Exotic Island


Branding 27 28

Graphic Standards Manual

Title Ancol Dreamland Year 2010 Tools Ai Id Identity and graphic standards manual of Ancol Dreamland. Re-branding Ancol and other 13 venues. The concept of these logo series is typography.


Title Tea Spa Year 2010 Tools Ai Tea Spa is a well-establish spa located in Gunawarman, Jakarta Selatan. The shape of the logo reected a woman’s silhouette body, and adding tea leaves to the the logo type gives a sensation of the tea.


Branding 29 30

Tea Spa, Jl. Gunawarman Jakarta Selatan


f u r n i t u r e Title Utopia Furniture Year 2009 Tools Ai Utopia brings a design sinergy of urban and contemporary furniture. The red color is chosen to create vibrant look. However, the combination of red with grey color creates contemporary look.


Branding 31 32

f u r n i t u r e

f u r n i t u r e

Gema Semesta Creative Director

f u r n i t u r e

Jl. Menteng Residence Blok FC 9 No. 3, Bintaro Sektor 7, Tangerang +622174868623|+6281317303970 gema.semesta@utopia.com

Gema Semesta Creative Director Jl. Menteng Residence Blok FC 9 No. 3, Bintaro Sektor 7, Tangerang +622174868623|+6281317303970 gema.semesta@utopia.com

Gema Semesta Creative Director Jl. Menteng Residence Blok FC 9 No. 3, Bintaro Sektor 7, Tangerang +622174868623|+6281317303970 gema.semesta@utopia.com

Jl. Menteng Residence Blok FC 9 No. 3, Bintaro Sektor 7, Tangerang +622174868623|+6281317303970 gema.semesta@utopia.com

Stationary Kits, and logo applications.


Event Logos


Branding 33 34

Other Identity Logos


Title Sari Gurih Packaging Year 2009 Tools Ai Traditional Indonesian snacks that packed in contemporary packaging . Each window represents dierent kind of snacks. Kacang Kelor

Sumpia Udang

Emping Balado

Keripik Singkong

Pisang Sale

Rengginang


Packaging 35 36

The actual look of the packagings and point of purchase.


Donate For The Whole Nation

Do-Nation Social Campaign Year 2011 Tools Ai Id Dw Fl Title

Do-Nation campaign creates an awareness of poverty that matters in this world and boosts a realization between dierent classes of people. This campaign is targeted to school students.


Campaign 37 38

Donate For The Whole Nation

37.9 million people live below the poverty line in Indonesia, including 12.9 million children. 3.5 percent of Indonesia households experience hunger.

THEY CARE, WHY DON’T WE?

The prevalent fear of Poverty among

the educated classes is the worst moral disease from which our civilization suffers

- William James CONNECT WITH US

SEE WHERE YOUR MONEY GOES Those who live in the slum and homeless people around the country. the condition of people without a regular dwelling because they are unable to acquire, maintain regular, safe, and adequate housing, or lack fixed, regular, and adequate night time residence. READ MORE

DONATE! ONLINE You can also donate online by clicking this charity box.

Home | About | Campaign | News | Donate ! © INDONESIA FUND FOR DO-NATION, ALL RIGHTS RESERVED | JAKARTA STOCK EXCHANGE BUILDING, TOWER 2 | JKT, INA | PRIVACY POLICY | TERMS OF USE | 2011

Home Page Website


Campaign Posters Series


Campaign 39 40

Animated Web Banner


Title Year Tools

Magic Mouse Ad. 2011

Ps Ai

The Magic Mouse is the ďŹ rst visually appealing designed mouse that have multi-touch capabilities, such as clicking, scrolling, and swiping. The concept of this ad is sophisticated & hand gesture.


Advertising 41 42

Poster, billboard, and van design for Apple’s Magic Mouse. The design follows Apple’s simple, minimalist, clean look.


NOW

DESIGN

CULTURE Cooper Hewitt, National Design Museum 2 East 91st Street New York City Thursday, September 12

06.00 PM

Erick Adigard

Graphic Designer Erick Adigard founded McShane Adigard Design (MAD) in 1989. The firm has since designed web sites, multimedia and print publications for global clients, including Wired magazine.

McShane Adigard Design

Thursday, October 09

07.30 PM

Julie Bargman D. I. R. T. Studio Wednesday, November 02

06.00 PM Michael Gabellini Gabellini Associates

Thursday, December 04

06.00 PM

Rebecca Mendez

Mendez Communications

Julie Bargmann founded D.I.R.T. Studio, a landscape conservatries in 1992. Projects included landscaping of the Massachusset Museum of Contemporary Art in Boston and Riverside Park and the Harbor River Park in New York City. Michael Gabellini is a graduate of the Rhode Island School of Design worked for Pentagram Studio before founding his own firm in 1991. Their projects include publication for Guggenheim Museum, Mariam Goodman Gallery and the Council of Fashion Designers. Rebeca Mendez, born & school at Mexico City. Graduated from Art Centre College of Design in Pasadena. She has designed publication for the Los Angeles Museum of Art and the Whitney Museum of American Art.

PASIFIC PLACE & RUBRIKCORP PRESENT

Bunderan HI Century Hotel Atlet

Back to Hotel Atlet Century

WHEN ?

16 AUG 21 AUG

2011

WHERE ?

PACIFIC PLACE 4TH FLOOR

MUSIC PERFORMANCES ?

SOULVIBE RAISA

Event posters

MODERN INDONESIAN PRODUCT FAIR


Others 43 44

Customized Fonts


ADD CELL EMAIL WEB

Menteng Residence FC 9 No.3 Bintaro sector VII, Tangerang +6281317303970 gema.kusnadi@gmail.com issuu.com/gemasemesta


Portfolio 2012  

The showcase of my design skill and experience.

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