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BRIEF/CONCEPT

BRIEF 4- CHANNEL 4 (D&AD)

Your 4

BRIEF: TO CREATE A CAMPAIGN FOR A NEW TV CHANNEL TARGETTED AT OVER 60S. THE CAMPAIGN IS BOTH ON-SCREEN AND ON-SCREEN IN ORDER TO TARGET AS LARGE A PROPORTION OF THE TARGET AUDIENCE AS POSSIBLE. THE CHANNEL ISN’T ABOUT RE-RUNS OF PROGRAMMES BUT ABOUT QUALITY TELEVISION WHICH CHALLENGES WITHOUT PATRONIZING.

THE NAME AND LOGO I HAVE COME UP WITH IS YOUR 4, IT IS A SIMPLE NAME BUT IN KEEPING WITH THE CHANNEL 4 PORTFOLIO. RESEARCH SHOWED OLDER PEOPLE DIDN’T CARE FOR FANCY LOGOS OR NAMES BUT THE FOCUS WAS ON THE CONTENT OF THE CHANNEL, THEREFORE I HAVE KEPT THE BRANDING SIMPLE. THERE ISN’T A CHANNEL AIMED AT THIS TARGET AUDIENCE, SO THIS CHANNEL IS AIMED SPECIFICALLY TO FULFIL THEIR VIEWING REQUIREMENTS.

OUGD301 BRANDING/PROMOTION GEMMA BYRNE


IDENT 1

BRIEF 4- CHANNEL 4 (D&AD)

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A 13 SECOND IDENT USING STOCK FOOTAGE DUE TO A LACK OF KNOWLEDGE IN VIDEO AND FILM. I HAVE USED SEVERAL LAYERS OF THE SAME FILM ON TOP OF EACH OTHER TO CREATE THE SENSE OF MOVINGTHROUGH THE CLOUDS. THE REASON FOR USING THE BLUE SKY IS BECAUSE OF THE POSITIVE AND TRANQUIL VIBE IT GIVES, THIS IS ENHANCED BY THE MUSIC, BOARDS OF CANADA.

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OUGD301 BRANDING/PROMOTION GEMMA BYRNE


IDENT 2

BRIEF 4- CHANNEL 4 (D&AD)

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2 SLIGHTLY VARYING 5 SECOND IDENTS. THIS IS THE MISCHIEVOUS PART OF THE BRIEF COMING OUT - I THINK THE DOG IN THE OLD STYLE GLASSES IS HUMOUROUS BUT I DON’T THINK IT WOULD OFFEND PEOPLE. THIS IDENT IS MOST LIKELY TO BE USED AT THE START OF A PROGRAMME. AGAIN, THE FILM IS STOCK FOOTAGE, BUT IT IS EXACTLY THE KIND OF VISION I HAD, BUT I DIDN’T HAVE THE KNOWLEDGE/EQUIPMENT TO ACHIEVE.

OUGD301 BRANDING/PROMOTION GEMMA BYRNE


IN-PROGRAMME POINTER

BRIEF 4 - CHANNEL

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4:00pm Countdown

5:00pm Grand Designs Your 4 Your 4

6:00pm News

THIS IS THE SCREEN THAT POINTS TO WHAT PROGRAMME IS ON NOW, NEXT AND LATER. I HAVE MADE THE DESIGN VERY CLEAR AND EASY TO READ FOR THOSE WHO MAY BE VISUALLY IMPAIRED, BUT IT IS SIMILAR IN STRUCTURE TO THE EXISTING CHANNEL 4 DESIGN.

OUGD301 BRANDING/PROMOTION GEMMA BYRNE


MENU

Your 4

BRIEF 4 - CHANNEL

Grand Designs Monday 8:00pm

THIS MENU IS AN ANIMATED BANNER THAT APPEARS TOWARDS THE END OF A PROGRAMME TO LET THE AUDIENCE KNOW WHAT IS NEXT, IT WILL ALSO BE USED DURING PROGRAMME TRAILERS TO INFORM THE AUDIENCE WHEN THE PROGRAMME WILL BE AIRING. THE ANIMATION TAKES 3 SECONDS.

OUGD301 BRANDING/PROMOTION GEMMA BYRNE


PRE-LAUNCH SCREEN

BRIEF 4 - CHANNEL

Your 4. Nature. Quizzes. History. Houses. Gardening. Cookery. Sports. Culture. Current Affairs. News. Documentaries. Antiques. Films. Politics. Family. DIY. Food. Weather. Drama. True life.

Launching 1st January 2012.

Nature. Quizzes. History. Houses. Gardening. Cookery. Sports. Culture. Current Affairs. News. Documentaries. Antiques. Films. Politics. Family. DIY. Food. Weather. Drama. True life. Your 4.

Your 4

Your 4 Virgin: 141 Sky: 141 Freeview: 27 Launching 1st January 2012.

THESE ARE STATIC SCREENS TO BE DISPLAYED PRIOR TO THE CHANNEL LAUNCH, THE SCREEN ON THE LEFT WILL BE DISPLAYED ON THE FREQUENCY OF THE YOUR 4 CHANNEL. THE DESIGN ON THE RIGHT WILL BE SHOWN BETWEEN ADVERT BREAKS ON; CHANNEL 4, FILM 4, MORE 4 AND E4, IN AN ATTEMPT TO TARGET THE OVER 60S - PARTICULARLY ADVERTS OF PROGRAMMES THIS AUDIENCE ARE LIKELY TO WATCH E.G. COUNTDOWN, DISPATCHES AND GRAND DESIGNS.

OUGD301 BRANDING/PROMOTION GEMMA BYRNE


POSTCARD

BRIEF 4 - CHANNEL

Your 4

Your 4. Nature. Quizzes. History. Houses. Gardening. Cookery. Sports. Culture. Current Affairs. News. Documentaries. Antiques. Films. Politics. Family. DIY. Food. Weather. Drama. True life.

Your 4 Virgin: 141 Sky: 141 Freeview: 27 Launching 1st January 2012.

THE PRINTED DISTRIBUTIONAL MATERIAL IS A MINIMAL PART TO THE CAMPAIGN DUE TO WASTE PREVENTION. OLDER PEOPLE ARE MORE LIKELY TO EVADE FLYERS HANDED OUT IN THE STREET, SO THIS WILL BE PART OF A DIRECT MAIL CAMPAIGN WHERE IT ISN’T AS INVASIVE AS BEING PERSONALLY APPROACHED. AGAIN, THE DESIGN IS VERY MINIMAL, AND THE MESSAGE IS STRAIGHT TO THE POINT IN ORDER TO FULL GRAB THE AUDIENCE’S ATTENTION.

OUGD301 BRANDING/PROMOTION GEMMA BYRNE


BRIEF/CONCEPT

BRIEF 3 - EYE SPY

BRIEF: TO PROMOTE A DOCUMENTARY ON CCTV AND SURVEILLANCE IN THE UK TO BE AIRED ON ITV1. THE CAMPAIGN IS BOTH ON-SCREEN AND ON-SCREEN TO TARGET A WIDER AUDIENCE AS THIS IS AN ISSUE THAT IS RELEVANT TO MOST PEOPLE ESPECIALLY IN BRITAIN WHERE THERE IS AN ESTIMATED 4.2 MILLION CCTV CAMERAS IN BRITAIN, MORE THAN ANY OTHER NATION. THE TONE OF THIS CAMPAIGN IS INTENDED TO BE MYSTERIOUS AND SINISTER, WITH THE TAG LINE ‘WHO IS WATCHING YOU?’

I HAVE TAKEN THE VISUAL CONCEPT QUITE LITERALLY, USING A GREYSCALE EYE WITH A COLOURED IRIS FOR A HIGHER IMPACT, THIS IS THE PREDOMINANT THEME THROUGHOUT THE SCREEN, WEB AND PRINT RESOLUTIONS. THE IDEA OF THE EYE IS TO ILLUSTRATE WE ARE ALWAYS BEING WATCHED BUT THE IDENTITY OF THE WATCHERS ARE RARELY KNOWN.

OUGD301 PROMOTION GEMMA BYRNE


TRAILER 1 - 15 SECONDS

(STATIC SOUND)

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BRIEF 3 - EYE SPY

(STATIC SOUND)

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(IMPACT SOUND)

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A 15 SECOND MOTION GRAPHIC TO BE USED AS A TRAILER THROUGHOUT THE ITV CHANNELS USING A COMBINATION OF STILL IMAGES AND EFFECTS AT THE START TO CREATE THE SAME EFFECT AS A CCTV CLIP. TWO SOUNDS HAVE BEEN INCLUDED, A STATIC NOISE AT THE BEGINNING TO CREATE AUTHENTICITY AND END AND AN IMPACT NOISE AT THE MIDDLE.

(STATIC SOUND)

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OUGD301 PROMOTION GEMMA BYRNE


TRAILER 2 - 15 SECONDS

(STATIC SOUND)

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BRIEF 3 - EYE SPY

(STATIC SOUND)

(STATIC SOUND)

(STATIC SOUND)

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(IMPACT SOUND)

(STATIC SOUND)

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03/05

A 15 second motion graphic to be used as an alternative trailer throughout the ITV Channels using a combination of still images and effects at the start to create the same effect as a CCTV clip. Two sounds have been included, a static noice at the beginning and end to create authenticity, and an impact noise in the middle.

OUGD301 PROMOTION GEMMA BYRNE


STING - 6 SECONDS

BRIEF 3 - EYE SPY

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(IMPACT SOUND)

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A 6 SECOND MOTION GRAPHIC TO BE USED AS A STING , ONE WITH SOUND THAT WILL FEATURE THROUGHOUT THE ITV CHANNELS., AND A SILENT VARIATION TO BE USED ON THE DIGITAL ESCALATOR PANELS ON THE LONDON UNDERGROUND TO GAIN MORE EXPOSURE. THE CLIP FOCUSSES ON THE EYE VISUAL THAT IS PRESENT IN BOTH TRAILERS.

OUGD301 PROMOTION GEMMA BYRNE


WEB FEATURE

MAGAZINE ADVERT- TV CHOICE BILLBOARD PROPOSAL

BRIEF 3 - EYE SPY

Eye Spy A documentary looking into the use of CCTV in Britain today. Who is watching you?

eye spy monday 8:00pm

Eye Spy Tonight, 8pm A documentary into CCTV in Britain today. There are an estimated 1.8 million cameras in Britain, one for every 32 people.

Eye Spy

THE MAGAZINE ADVERT IS FOR TV CHOICE, ONE OF THE MOST POPULAR TV GUIDES IN THE UK, WITH A DOMINANT FEMALE AUDIENCE. THE BILLBOARD IS TO ALSO INCREASE THE EXPOSURE TO A WIDER VARYING AUDIENCE. THE LARGE SCALE POSTER WILL BE DISPLAYED ON THE LONDON UNDERGROUND AGAIN TO A VARIED AUDIENCE WHICH WILL TIE IN WITH THE DIGITAL ESCALATOR PANELS. THE WEB FEATURE WILL TARGET WEB USERS. THESE ADVERTS WILL BE DISPLAYED A WEEK BEFORE THE PROGRAMME AIRS.

OUGD301 PROMOTION GEMMA BYRNE


BRIEF

BRIEF 1 - MIXTURE

BRIEF: TO PRODUCE A SERIES OF 5 ONE-OFF PIECES TO PROMOTE THE CREATIVE INDUSTRIES. THIS BRIEF WAS MORE OF A ‘FUN BRIEF’ AND ALLOWED ME TO PRODUCE DIFFERENT STYLES OF WORK FROM HOW I NORMALLY WORK, BUT STILL IN THE NAME OF PROMOTION.

THIS BRIEF ENABLED ME TO COMBINE A MIXTURE OF SMALLER BRIEFS - SOME OF THEM LIVE/COMPETITION BRIEFS. THE RANGE OF WORK IS COMPLETELY DIFFERENT AS THE DIFFERENT BRIEFS REQUIRED DIFFERENT FORMATS AND STYLES.

OUGD301 PROMOTION GEMMA BYRNE


FATBOY SLIM

BLOC+BLUR

BRIEF 1 - MIXTURE

film/photography/design ‘to make your music look as good as it sounds’

YOU’VE COME A LONG WAY, BABY

THE FATBOY SLIM COVER IS FOR A COMPETITION BRIEF TO REDESIGN THE COVER FOR YOU’VE COME A LONG WAY BABY. I HAVE LOOKED INTO TECHNOLOGY COMING A LONG WAY, AND HAVE USED A QR CODE FOR THE IMAGE OF THE FRONT COVER, WHICH IS FULLY FUNCTIONAL AND TAKES THE AUDIENCE TO THE FATBOY SLIM WEBSITE. BLOC+BLUR WAS FOR A LIVE BRIEF WITH MANY RESTRICTIONS SUCH AS SCALE, LOGO, COLOURS AND TEXT, SO IT WAS HEAVILY DRIVEN BY LAYOUT. THIS IS IN A4 FORMAT.

BLOC+BLUR CREATIVE STUDIO

OUGD301 PROMOTION GEMMA BYRNE


MEXICAN MUSEUM OF DESIGN

THE MEXICAN MUSEUM OF DESIGN BRIEF WAS FOR A COMPETITION TO PROMOTE GOOD DESIGN THROUGH A REPRESENTATION OF DEATH, BASED ON PERSONAL INTERPRETATION. THE FORMAT FOR THIS WAS 60CMX90CM FOR THE COMPETITION CRITERIA. TO DEATH WITH A SMILE WAS THE NAME OF THE COMPETITION AND I USED THIS AS THE CONCEPT FOR MY IDEAS TO CREATE A POSITIVE, HAPPY PIECE. THE D&AD BRIEF WAS TO PROMOTE A LECTURE IN LEEDS GIVEN BY A CREATIVE COMPANY, I USED THE D&AD COLOUR SCHEME IN ORDER FOR PEOPLE TO RECOGNISE THE BRAND.

D&AD

BRIEF 1 - MIXTURE

OUGD301 PROMOTION GEMMA BYRNE


BRIEF/CONCEPT

BRIEF 2 - THE PARTNERS

BRIEF: TO CREATE THE BRAND AND NAME FOR AN ART GALLERY TO BE FEATURED IN A HOSPITAL THAT HAS THE IMPACT TO GENERATE POSITIVE NEWS, DISCUSSION AND INTEREST IN THE CONCEPT.

THE ART GALLERY WILL TOUR AROUND HOSPITALS IN THE UK, FEATURING SOME OF THE UK’S MOST FAMOUS ARTISTS IT IS A CHANCE FOR PATIENTS TO LOOK AT SOMETHING OTHER THAN THE DULL HOSPITAL WALLS, IT IS ALSO A CALM AND POSITIVE PLACE FOR TIMES OF REFLECTION AND INSPIRATION.

OUGD301 PROMOTION GEMMA BYRNE


NAME AND LOGO

I CHOSE THE NAME SERENDIPITY AS IT MEANS TO COME ACROSS SOMETHING PLEASANT WHICH THE GALLERY WILL BE A PEACEFUL, PLEASANT RETREAT FOR THE HOSPITAL’S PATIENTS. THE LOGO FEATURES COLOURED CIRCLES LIKE A MINIMALIST ARTIST PALETTE, OR IT COULD BE A REFERENCE TO DAMIEN HIRST’S SPOT PAINTINGS.

BRIEF 2 - THE PARTNERS

OUGD301 PROMOTION GEMMA BYRNE


EXHIBITION

THIS IS THE GALLERY’S EXHIBITION, CYNOSURE. IT MEANS THE FOCAL POINT OF ADMIRATION WHICH I THOUGHT FITS REALLY WELL WITH WHAT A GALLERY IS. THIS WILL BE THE DESIGN FOR POSTERS AND POSTCARDS FOR DISTRIBUTION AROUND THE HOSPITAL.

BRIEF 2 - THE PARTNERS

OUGD301 PROMOTION GEMMA BYRNE


CHIROHEALTH

THIS WAS A BRIEF I UNDERTOOK AS PART OF MY WORK EXPERIENCE AT URBAN FEATHER DURING THIS MODULE. THE CLIENT IS A COMPANY CALLED CHIROHEALTH, A BACK CLINIC. THE POSTERS WERE TO BE PRINTED IN A2 FORMAT FOR USE IN AND AROUND THE SURGERY. THESE POSTERS WERE PRODUCED BASED ON THE EXISTING BRANDING AND IDENTITY FOR THE COMPANY.

WORK PLACEMENT BRIEF

OUGD301 PROMOTION GEMMA BYRNE


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