Page 1

Concept For this concept, the two people represent partnership - a direct link to the practice. The people are shaking hands, which creates an ‘M’ shape and gives the feeling of teamwork and friendliness. This also gives a sense of closeness and welcoming.

The typefaces used are Gill Sans and Myriad Pro. Both of these are standard typefaces and Microsoft Word friendly, so could easily be used in internal documents. Any of the colours can easily be changed.

Gemma Byrne & Maya Srivastava


Black & White Logos Showing what the logos would look like in black and white, so you have a better idea of what they would look like if they were to be used on photocopied documents.

Gemma Byrne & Maya Srivastava


Toilets

Toilets

Toilets

Toilets

Toilets

Toilets

Internal Signage (Not to scale) The bottom row shows the One Medicare logo with the ‘swoosh’. However, we don’t feel that this would be a true representation of the sign, as we think that the signs would have a more uniform approach for easier wayfinding within the building. We will be able to investigate similar approaches to the St Martins signage if you feel that this would be suitable. This will come after a final logo decision has been reached, and when we have a clearer idea of colours.

Gemma Byrne & Maya Srivastava


Comment, Compliments & Complaints Leaflet Following the NHS guidelines for leaflets, this is how the comments, compliments and complaints leaflet would look.

Gemma Byrne & Maya Srivastava


St Martins Practice

St Martins Practice

St

artins Practice

Other Logo Variations Some other logo variations that we have come up with based on the same concept.

Gemma Byrne & Maya Srivastava


St Martins Practice

St Martins Practice

St

artins Practice

Black & White Variations Showing what the variations from the previous page would look like in black and white.

Gemma Byrne & Maya Srivastava


Other Logo Variations Some other logo variations that we have come up with based on the same concept.

Gemma Byrne & Maya Srivastava


Black & White Variations Showing what the variations from the previous page would look like in black and white.

Gemma Byrne & Maya Srivastava


Colours Colours that we have experimented with. These are based on the NHS secondary colour palette.

Gemma Byrne & Maya Srivastava

Third Pitch -NHS  

Third set of pitch boards for the St Martins Logo.

Read more
Read more
Similar to
Popular now
Just for you